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You've created some content. Great job! However, you aren't done once you hit "publish." In order to see maximum results, it's essential to focus on the publication, promotion and performance of your content just as much as - if not more than - you focused when you...

Case studies and testimonials play a pivotal role in a company's ability to attract leads. Whether we want to believe it or not, we're all influenced by our peers. In fact, consumer who reads personal recommendations about a company's products or services is 83% more...

A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing strategy may start small. However, in...

Blog posts are one of the most effective forms of content marketing. As such, it's important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word count...

Content marketing is much more than putting together blog posts a few times a month - it takes a team. However, managing your content marketing team is easier said than done. To run an efficient team, you need to organize your strategies and prioritize your tasks....

You've probably heard it a million times: SEO is crucial to the success of your content marketing program. What you may not have heard as often is the reason why it's so important. What does SEO mean? Essentially, it's an acronym for "search engine optimization."...

Content marketing is more than just the occasional blog post or news blurb. Of course, it certainly should include some of these items. However, the content you create should be carefully crafted as part of a comprehensive strategy to deliver useful and valuable...

Content marketing relies on consistency and high-quality content. If you want to drive more traffic, increase sales or even grow your audience, you must have the right content marketing tactics in your marketing strategy. What are content marketing tactics? Content...

In a previous post, we discussed why you should have a content marketing budget if you want to properly scale your program. In this partner post, we break up content marketing costs into smaller categories. This way, you can easily separate and allocate for each...

Imagine going into a sales pitch without preparing any data - it's probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success. Why do I need a...

With all of the business and marketing jargon floating around, it can be a challenge, especially for newly-minted marketers, to get up to speed and successfully implement content marketing strategies. One of the most important ideas to understand is the content...

 It takes a team to create a successful content marketing strategy. In order to thrive, you need a goal-oriented content marketing manager. Once you define a strategy for your marketing campaign, your manager can help to ensure the content aligns with your overall...

Even if your company has a strong desire and determination to improve your content marketing, you must have a strategy to achieve success. To clarify, you can't go around publishing random articles sporadically and expect to see improvements. This is where a content...

Content marketing involves any piece of content that engages a company's audience. Moreover, it provides them with an opportunity to further pursue a relationship with that business. Here at Tempesta Media, we offer nine different content types that our expert writers...

When you're creating a content marketing plan, it's important to have the right team in place. Specifically, you need someone who can help to create a strategy to meet and exceed your business goals. A content marketing specialist can be that person. What are content...

When it comes to your marketing strategy, it turns out that content isn't really about content at all. That's right. If you want to do well in the world of search engine optimization and content marketing, you must emphasize some things other than getting your point...

Every company should have a program to communicate their thoughts to customers. Sometimes, though, businesses don't have the capacity to manage their content marketing program. As a result, they choose to outsource to an article writing service provider.Types of...

Creating content is crucial to the success of your marketing strategy. Ultimately, this will also lead to the success of your business. Content marketing, however, requires a commitment that not all companies can afford. Good thing there are article writing services...

Successful content marketing involves a lot more than just good content. To be the most efficient, businesses can utilize a software system that streamlines the content creation, management and publication processes.What is a content marketing platform? In short, a...