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Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.  Download it now.

Success metrics and KPIs for top, middle, and bottom funnel content

Success metrics and KPIs for top, middle, and bottom funnel content

The way that you want to measure the success of your blog posts should be based on the metrics defined in your content marketing strategy. An example of top of funnel success metrics include the number of people coming to your site to learn about your company. How do...

What you need to know about onboarding with Hubspot

What you need to know about onboarding with Hubspot

If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there's a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with, whether...

How do we work with your account manager?

How do we work with your account manager?

Think of your Tempesta Media account manager as the quarterback of your content marketing team. Instead of going back and forth with writers, communicate with one designated person. Your account manager will optimize your writing team, your voice profile, and make...

How important are images in content marketing?

How important are images in content marketing?

Whether we admit it or not, humans are more drawn to images than to text. But the way images and text work together to make content marketing effective is often understated. According to Dr. John Medina, a developmental molecular biologist and author of "Brain Rules,"...

How to update old blog posts for better SEO

How to update old blog posts for better SEO

Getting the most out of your SEO program is all about creating new content on a consistent basis. Or is it? Creating new content is necessary, and as you know, it takes a great deal of time. That's why it's also important that you take care of quicker tasks that will...

What are the time expectations when working with Tempesta Media?

What are the time expectations when working with Tempesta Media?

As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way. Great content doesn't happen without a bit of work. The partnership requires your...

Best ways to format content for SEO

Best ways to format content for SEO

In the Game of SEO Thrones, you can't afford to lose because of improper formatting. That was our attempt at a play on words with the new popular HBO show "Game of Thrones"! Writing for search engine optimization in 2019 means your blog articles, thought leadership...

Allocate your marketing budget between direct response and branding

Allocate your marketing budget between direct response and branding

Every marketer is struggling to determine what is the optimal mix within their marketing program. The optimal mix includes content marketing, advertising, email, pay per click, social, and other forms of marketing. How do you create your content budget? You need to...

What happens if we don’t like the content that we order?

What happens if we don’t like the content that we order?

Our goal is to ensure that you are satisfied with the content that we create for you. We strive to make the sure the writing style, level of depth, insight, personality, and all the nuances of your brand are captured within the messaging. If you'd like to request a...

Questions to ask before launching a new website

Questions to ask before launching a new website

A website redesign can be a massive undertaking and almost always takes more time that people expect. Before embarking in the brand new endeavor, ask yourself some important questions. What am I looking to achieve from redesigning my website? There should be a clear...

9 helpful ways to evaluate a marketing vendor

9 helpful ways to evaluate a marketing vendor

There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your...

11 ways to write an awesome meta-description

11 ways to write an awesome meta-description

Meta descriptions are like film teasers that tempt the audience to spend their time and money on a film. In the exciting and competitive world of search engine optimization (SEO), the objective of a meta description is to coax the reader to click a link and direct...

Why FAQs are a good idea for your content strategy

Why FAQs are a good idea for your content strategy

What is FAQ content and why are content marketers using it as part of their content marketing strategy? FAQ content, as the term implies, is a piece of content that contains a question and answer (Q&A) addressing a common concern about your business. Company...