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If you’re going to successfully scale your content marketing program, you’ll need to use both internal and external resources. Many companies have ambitious expectations. One of them is that they can easily scale up their content marketing program by solely relying on...

If it is taking your company more than 4-6 weeks to devise an initial content marketing strategy, there may be broader issues lurking. Many companies are excited about the opportunities that an effective content marketing program can provide for their businesses....

If you want to build a foundation with your content marketing program and experience initial success, start by narrowly focusing your content on a small group of long-tail keyword phrases. Unless you have millions of dollars to allocate to your program annually, don’t...

Are you measuring the performance of your content marketing program like a media buy? If so, you're likely selling short your content marketing program’s actual performance. Content marketing programs can generate a much higher return on investment over time versus...

Having an editorial calendar helps your business cost-efficiently focus on content that is going to meet your company’s objectives. Editorial calendars form the backbone of most content marketing campaigns. They serve as a roadmap to success. Companies that fail to...

Uncovering shifts and changes with your competitors can help optimize and scale your content marketing program. Every company needs an edge. With a competitor analysis specifically for content and social media, you can do just that. If you do it correctly, you can...

You should incorporate a focus keyword phrase into your content marketing plan for maximum SEO visibility. Your content marketing plan must be built and targeted for two audiences: your readers and the search engines. Omitting either one can hurt the overall program....

Your social media networks play an important role in improving SEO and thought leadership development. They can also help you with prospect acquisition and customer nurturing. Content marketing programs are intended to drive new customers to your site and maintain...

Having a content style guide helps you speak to your prospective customers and ensures content is optimized for SEO. When starting your content marketing program, you need to establish specific content rules, both on a macro and micro level. Simply put, you need to...

Without having a defined target persona, your content marketing program will not perform as well as it should. Before you start your content marketing program, you need to identify who your target audience is and how you're going to communicate with them. Developing a...

Not taking advantage of the experience and knowledge of executives in your content marketing program means negating one of your company’s greatest assets. Executives have deep experience within their industry and within their specific company. Therefore, involving...

Having a web analytics program is a necessary prerequisite for optimizing your content marketing program. Without it, you won’t be able to easily keep track of your metrics. Many companies are excited about content marketing and the possibilities that it can provide,...

Defining someone within your organization who has the final word in approving content will drive your content marketing program forward. Many organizations are excited about the ROI (return on investment) opportunities associated with content marketing programs....

Adding the role of content marketing to an already busy employee will set you up for disaster. When starting their programs, many companies assign the role of content marketing to an already busy employee. Making an individual add content marketing to their overall...

An internal content review process enables companies to publish content effectively and efficiently. A company's internal content review process is just as important as creating the content itself. If the company hasn't taken the time to formally institute the...

Whether you are a novice content marketer or a more experienced one, it's important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity. What is social media marketing? This type...

Welcome to the second installment of our multi-part series on our content marketing platform features. Here, we cover our content analytics capabilities. Content analytics basics When many companies start out, they struggle to identify the best metrics that will...

Think back to when you were in school reading textbooks. Were you ever excited to turn the page and see that it's entirely filled with text? Probably not. Pages with pictures, charts and infographics made the text seem less intimidating. The same holds true for your...

Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you don't, you run the risk of...

You can't fix something if you don't know it's broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this approach when starting your content marketing program....

You've created some content. Great job! However, you aren't done once you hit "publish." In order to see maximum results, it's essential to focus on the publication, promotion and performance of your content just as much as - if not more than - you focused when you...

Case studies and testimonials play a pivotal role in a company's ability to attract leads. Whether we want to believe it or not, we're all influenced by our peers. In fact, consumer who reads personal recommendations about a company's products or services is 83% more...