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Content marketing trends, insights and predictions.
100 Mistakes
Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs
Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program. Give yourself an immediate edge. At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions. Download it now.
The difference between thought leadership and blog articles
Using content to build your business online is smart. You can build relationships, solve problems and amass a loyal following for the product or service you provide. You likely have a blog article, on which you publish great content. But, exactly what kind of content...
What happens if we don’t like the content that we order?
Our goal is to ensure that you are satisfied with the content that we create for you. We strive to make the sure the writing style, level of depth, insight, personality, and all the nuances of your brand are captured within the messaging. If you'd like to request a...
Multiple phases of approving content slows down companies – Part 1
Most companies are challenged with meeting objectives that might be diametrically opposed. For example, how to scale up content marketing while not sacrificing quality, is a challenge that many companies are facing today. One of the keys to scaling content while still...
Questions to ask before launching a new website
A website redesign can be a massive undertaking and almost always takes more time that people expect. Before embarking in the brand new endeavor, ask yourself some important questions. What am I looking to achieve from redesigning my website? There should be a clear...
Post-conversion | Content marketing for revenue growth and increased leads: Part 5
The previous post focused on everything relating to nurturing. The last blog article from the series will include all the details about what many would consider to be the most important part, your new customer. Post-conversion content marketing Congratulations: You...
9 ways to reduce your bounce rate and increase page views with content marketing
Investing in content marketing should have a dramatic impact on your bounce rate (if your bounce rate is still high, there is likely an issue you'll need to address). Bounce rate is an important measure of your page's ability to attract readers. Bounce rate is the...
Increase page views with a content marketing strategy that is helpful for the reader
If browsing a website were a basketball game, a page view could be looked at as every basked you scored. However the shot may have happened, the ball went into the hoop. A page doesn't have to be read or even viewed. It can just be loaded - or reloaded - in a reader's...
9 helpful ways to evaluate a marketing vendor
There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your...
Content marketing for revenue growth and increased leads: Part 4
In our last article we learned how to qualify your leads. Today's post focuses on all those email campaigns and nurturing efforts once you've captured a new lead. Using content marketing to nurture your leads So, to recap: you are now an SEO master, and visitors have...
How to promote FAQ articles and why they’ll improve your website
Last month we received such great feedback about our article "Why FAQs are a good idea for your content strategy" that we've created more content to aid in your development of FAQ articles. How to promote and share FAQ articles Build an FAQ section on your website...
Brand new WordPress plugin allows customers to easily publish content
We are thrilled to officially announce our very first WordPress Plugin. Customers will now be able to directly access this plugin within their account in Tempesta Media's content marketing platform. Instantly publish approved Tempesta Media content to your website...
How to write a good introduction for a blog article
There is no such thing as a second impression when it comes to a blog article introduction. A writer has but one chance to reel in as many readers at first bite. Sure, it's easier said than done. Tempesta Media previously discussed that catching readers' interest from...
New Feature: Estimated reading time improves content marketing results and engagement
Customers are constantly looking for ways to improve their content marketing so they can engage with their target audience more effectively. That's why we added a brand new feature to our platform called "Estimated Reading Time." We now automatically...
How many external links should I include in my blog article?
External links are links that lead a reader from your website to a site elsewhere in the world wide web. External linking happens when you link to an outside source that you reference in your blog article. Similarly, if another website links to your content, this...
Tempesta Media’s New Content Marketing Platform Improves Each Phase of Content Production Cycle
I am pleased to introduce our latest platform upgrade, v10.0, one of the most significant releases in our history. Our next-generation content marketing platform was developed based on your recommendations. We thank all our customers and partners who contributed their...
Best practices for conducting industry research as a freelancer
Anyone who has writing and storytelling skills can write a blog. You can show some professional distinction by taking advantage of the best research tools for writers available via modern technology. The internet is a very advanced tool for researching industries that...
11 ways to write an awesome meta-description
Meta descriptions are like film teasers that tempt the audience to spend their time and money on a film. In the exciting and competitive world of search engine optimization (SEO), the objective of a meta description is to coax the reader to click a link and direct...
Why FAQs are a good idea for your content strategy
What is FAQ content and why are content marketers using it as part of their content marketing strategy? FAQ content, as the term implies, is a piece of content that contains a question and answer (Q&A) addressing a common concern about your business. Company...
Tools for Writers – Grammar and Training Guides for Freelance Writers
There are many apps and tools available to help freelance writers create better content. Here are some recommendations we've put together: Grammarly Grammarly's free writing app - available for Firefox, Chrome and Safari browsers -- makes sure everything you type is...
8 tips on how to incorporate internal links to your content
Internal links within a blog article show that there is content available from an earlier discussion, a wider discussion or a continuing discussion around the topic. When these earlier, wider and continuing discussions are located on other websites, they are external...
We want to start, what are the next steps?
A content marketing service that makes it easy to get started Pick a content subscription Answer an online questionnaire to establish your voice We then conduct an interview to gain more knowledge about your company and voice. We use the insights gathered from the...
What is the content ordering process like? How to order custom content at Tempesta Media
Editorial calendar at the beginning of your content marketing partnership When you begin working with Tempesta Media we have a simple onboarding process. You will receive an editorial calendar with topics and outlines of topics that have been created for your company....
Examples of how to improve writing by refraining from long and wordy sentences
"Long sentences are not necessarily wordy, nor are short sentences always concise. A sentence is wordy if it can be tightened without loss of meaning." - Diana Hacker, The Bedford Handbook 2004. Wordiness makes writing confusing and can be frustrating to the reader....
How long should my blog article be?
All blog assignments have a minimum required word length of 500 words. You can see your word count at the bottom right of the content entry screen. You may write more than 500 words, but you cannot submit the article if you write LESS THAN 500 words. What's the...
How to be a better freelance writer
Improve your writing quality as a freelance writer Tempesta Media takes pride in having quality freelance writers who meet and exceed expectations as industry experts. As writing for Tempesta Media is a competitive endeavor, we strive to help develop skills by...
Six common writer mistakes to avoid
"Remember: Mistake is not for mistake; it is for alteration!" - L.A. Golding, Lerkus: A Journey to End All Suffering Only the writer who is trying to learn from grammatical errors can advance in life, to paraphrase another great quote. If you have been writing for...
Customizing product descriptions to your audience improves ecommerce conversion rates
The buyer personas or Voice Profiles used to create long form pieces of content are extremely relevant when it comes to product descriptions. If product descriptions are used to sell the product - the sales pitch will be more effective if it speaks directly to the...
How to write a good conclusion for a blog article
The ability to write a good conclusion is a must-have in order to thrive as a freelance writer. Feedback provided by Tempesta Media's content marketing partners supported this point. "It's very important to include a conclusion section, which should briefly recap the...
Make the most of revision requests when ordering content
As a Tempesta Media partner, you are receiving access to a pool of highly vetted professional writers that has taken more than five years to build. The writers on your team have been selected because they are strong communicators who are experienced in your industry....
Why companies outsource their product description writing
Product descriptions are imperative to selling products online and increasing transactions. Given the impact that effective product descriptions have on your business, they can't be overlooked. And to make matters even more complicated, product descriptions need to be...
Finding a content marketing firm: the difference between a marketplace and a managed service
People often throw around the buzz words "managed service" and "marketplace". But what are the key traits that define both options? And what do they mean? As you evaluate and optimize your marketing stack - or the marketing platforms used for different aspects of your...
Best practices for creating a content marketing strategy designed for e-commerce
An ecommerce content marketing strategy has so many different components. Learn more about some of the best practices so that you can set your company up for success... increased revenue. All Content Marketing Should Start with a Strategy Any good resource will...
Tips for Writing Stellar Content as a Freelancer
Learn how to deliver great quality writing while working remotely as a freelancer. We've put together some of the best tips and trick to help you succeed with your writing career. Creative headlines inspire the reader Hook your readers by writing a catchy headline of...
What functionality does the content marketing platform offer?
Overall, the platform is designed to be very easy to use. The main areas of functionality include ordering content, downloading content, and requesting any revisions (if you chose to do so). The platform also can hookup to your website so that completed content...
How many words will the articles be? Is there a minimum word count?
Each content subscription is associated with a number of words that can be used in whatever way is best for your business. The number of articles listed with each content subscription is just one example of how you can use this subscription. Examples of how you can...
What is the revision process at Tempesta Media?
For most forms of content, turnaround time is 5 business days. This amount of time gives our writers the time they need to provide quality, well-researched work, but it also allows our expert editorial team the opportunity to revise and edit articles before sending...
