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Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.  Download it now.

How much information is required when ordering content?

How much information is required when ordering content?

When placing an order, your writers are already experts in your industry so they won't require a great deal of hand holding. However, we recommend you include the topic and the key points you want included within the article. For white papers, a general outline...

How we educate writers about your product offerings and capabilities

How we educate writers about your product offerings and capabilities

When you begin working with Tempesta Media, we want to make the transition easy so you can begin receiving high quality content quickly. Here are some ways that we can educate the writers about your product offerings and unique capabilities: Your Voice Profile Style...

8 biggest ecommerce mistakes to avoid

8 biggest ecommerce mistakes to avoid

An online store uses several tools to effectively sell its products: the website itself, the images, reviews, and of course the copy or the product descriptions that describe the products. With the rise of online purchases, an e-commerce strategy is imperative to...

Who are the Tempesta Media writers?

Who are the Tempesta Media writers?

Tempesta Media writers are experienced industry experts and journalists who pass our extensive vetting process. They must pass our vetting and be based in the US to be qualified to write for our customers. People are often curious about who these writers are so we...

What is the vetting process for our writers?

What is the vetting process for our writers?

Our writers are all based in the United States and have to go through an extensive writer vetting process. They must pass each phase in order to move on to the next round of the vetting process.Resume to determine real world experience: They must submit a resume to...

Is the content ghostwritten?

Is the content ghostwritten?

You own the rights to the content we create for you The content is written from scratch specifically for you, and it is yours to do whatever you’d like with. Anyone at your organization can byline the content. You wholly own the rights to the content. Some executives...

Does Tempesta Media write Tweets?

Does Tempesta Media write Tweets?

Tempesta Media is happy to develop a variety of different types of content. One of the formats that we offer is social media in the form of tweets that can be utilized for your twitter. For Twitter posts, there are several different ways you can go about this: Order...

Is the research included?

Is the research included?

Yes, the research is included in all the content that you order. Your writing team will conduct the research for each article based on the assignment instructions and best practices. Any specific preferences regarding research best practices will be included within...

Do we talk with our writers?

Do we talk with our writers?

Your account manager handles speaking all the communication between you and your writers. Your account manager is like the quarterback of a football team. This saves you a lot of time and your account manager makes sure that everyone is on the same page. You can...

How to provide your writers with a clear direction

How to provide your writers with a clear direction

Already know what you want to write about? Perfect. Tempesta Media provides you with a writing team of experts in your industry, making it easy to order content. Goal: What should the content accomplish? Common goals for content pieces include attracting new...

How do you incorporate SEO into the content?

How do you incorporate SEO into the content?

Our customers extensively use Tempesta Media's content and influencer marketing platform for SEO.  As you know, SEO performance is based on both on-site and off-site factors, like inbound links.  Companies that show examples claiming that content drove specific SEO...

Can the same content writer write for my competitors?

Can the same content writer write for my competitors?

All Tempesta Media customers get the benefit of working with an optimized team of writers who are able to capture your company's cultural style and have the necessary industry expertise. Your writing team will not be writing for any of your competitors. We create a...

Do we choose the topic or do you choose the topic?

Do we choose the topic or do you choose the topic?

You can either choose a topic or you can use your editorial calendar. If you choose your own topics your writers are already experts in your industry so they won't require a great deal of hand holding. However, we recommend you include the topic and the key points you...

How would we start working with Tempesta Media?

How would we start working with Tempesta Media?

At the beginning of our partnership we ask you to answer an online questionnaire to begin establishing your Voice Profile. The Voice Profile is a style guide for content to capture your unique voice, personality, and many other nuances to ensure the writing matches...

What are average word lengths for content types that you offer?

What are average word lengths for content types that you offer?

Do you have a list of the content types and the average words that are already populated into your system? Below I've provided a general idea of what the typical lengths are for various content types. As a reminder, you can always update the lengths based on your...

What does Tempesta Media do?

What does Tempesta Media do?

Tempesta Media is an extension of your marketing team or you can think of us as your entire copy writing department. By partnering with us you will be able to create expert content at scale that matches you company's unique voice. We offer custom content creation to...

Creating a simple, holistic content strategy

Creating a simple, holistic content strategy

Tasked to create a content marketing program and not sure where to start? These questions are a great starting place for developing your strategy. Answer these questions and you will be well on your way to a content marketing program that justifies some serious ROI....

How to Optimize Your Ads for Amazon

How to Optimize Your Ads for Amazon

When you're launching a new product and selling it on Amazon, you want to get as much exposure as possible. Amazon ads can elevate your product above the competition and help increase your sales and conversions. If handled correctly, it is a valuable and efficient...

How to Create Content for a Niche Industry

How to Create Content for a Niche Industry

Few businesses, if any, can be all things to all people. In fact, it can be an extremely effective strategy for companies of all sizes to recognize and narrowly define their niche market. Targeting a smaller audience and taking steps to dominate their market via a...

How Many Content Pieces Should You Create, Post, and Promote?

How Many Content Pieces Should You Create, Post, and Promote?

Budget, time, and content marketing goals are the most important deciding factors when it comes to determining the quantity of content you wish to create. Content marketing frequency recommendations for small companies Small companies and start ups typically feel that...

How to incorporate Valentine’s Day into your Content Marketing

How to incorporate Valentine’s Day into your Content Marketing

Why not take advantage of a holiday to increase your open rates or blog traffic? Seasonality is a great thing to take advantage of when it comes to marketing. It dramatically impacts your SEO - take a look at google search trends to see how seasonality effects your...

How Writers Can Improve Their Writing

How Writers Can Improve Their Writing

Writers often ask, “How can I get paid more for the content that I create?” In order to learn the answer to that question, you have to understand the cost components that go into creating and publishing a piece of content. Only then can you understand the key levers...