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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

How Writers Can Improve Their Writing

How Writers Can Improve Their Writing

Writers often ask, “How can I get paid more for the content that I create?” In order to learn the answer to that question, you have to understand the cost components that go into creating and publishing a piece of content. Only then can you understand the key levers...

Marketing ideas to be productive when working from home

Marketing ideas to be productive when working from home

In Chicago, the weather has turned completely frigid and is reaching record lows. Record negative temperatures means schools are closed and many people in the Midwest are stuck working at home. Working from home can be a huge luxury, many employers list it is a perk...

Do You Need Estimated Reading Times Part 2: What Is Ideal?

Do You Need Estimated Reading Times Part 2: What Is Ideal?

What is the ideal estimated reading time to keep a reader interested?Most bloggers and corporate sites struggle to balance quantity versus quality when it comes to creating blog posts for their constituents. One of the measures used to generate an...

How do I measure my B2B versus B2C content marketing program?

How do I measure my B2B versus B2C content marketing program?

Before starting a content marketing program, both B2B and B2C companies need to establish goals. Examples of content marketing goals include: Brand awareness Leads Sales Website Traffic Decrease sales cycle time Improve customer satisfaction And more... content...

Content marketing for startups

Content marketing for startups

A lot of startup companies are driven by people with deep technology expertise, for example, programmers or engineers, who had a great idea about a product or service. They started developing a product or service in the hopes of ultimately being able to serve their...

What is content marketing for B2B and B2C companies?

What is content marketing for B2B and B2C companies?

Content marketing is an incredibly valuable tool. Once you peel away the initial facade of it, it's actually a toolbox with many many different tools within it, and using the right tool for the right company makes all the difference in the world. How are B2B and B2C...

Improving SEO through content marketing

Improving SEO through content marketing

In order to be able to improve your SEO through content marketing, you have to take a couple of key actions right off the bat. Action item 1: Run an SEO audit What an SEO audit will do is it will identify various areas that are problematic for search engines to index...

What’s Better for my Business: Facebook or LinkedIn?

What’s Better for my Business: Facebook or LinkedIn?

Businesses have different options when it comes to content marketing promotion. Two options that always come to mind: Facebook versus LinkedIn, which is highly debated right now on the internet. As the head of Michael Marchese, the CEO and Founder of Tempesta Media...

Seven best Chrome plugins for writers

Seven best Chrome plugins for writers

Freelance writing is an extremely rewarding creative experience. You get to explore a variety of interesting topics, learn about new trends and game-changing technologies, and share your opinions with large audiences that value your unique thoughts. Freelance writing...

How to create content around current events?

How to create content around current events?

Creating content around current events is actually a challenge that a lot of businesses face. The bigger the business is, the more difficult this can be. The reason why businesses have a difficult time creating content around current events is that a lot of them have...

The marketing home stretch

The marketing home stretch

Start 2019 off right by using December to set yourself up for success The year is rapidly coming to a close. Marketing has received or about to receive their finalized 2019 budgets. The race is now on to use the remaining days of the year to position your department,...

How to create content without breaking the bank

How to create content without breaking the bank

Marketing teams often wear many hats from social media specialists to web developers and content writers. You know great content helps companies rank in search engines and increase website traffic... but writing the content is SO time consuming. The task of sitting...

How to get people to read your content

How to get people to read your content

Content marketing continues to grow as a key online marketing strategy. Content marketing, however, is so much more than the ability to produce good content on a consistent basis. You can produce some of the best content to ever grace the internet - but without a...

How to effectively outsource content creation

How to effectively outsource content creation

Bill Gates wrote back in 1996 that "content is king." A company's content reflects on their credibility. If their content is lacking, whether it is a poorly written blog post, inattention to popular social media outlets or a website that is a bit behind the times, it...

Little-Known Benefits of Content Marketing

Little-Known Benefits of Content Marketing

The era of traditional outbound marketing favored the creation of sales pitches that focused on persuading prospective customers to purchase a business's products or services. They had to be concise and catchy to hold the interest of prospects long enough to make a...

How to give writer test feedback

How to give writer test feedback

Tempesta Media wants you to receive writing that is perfect for your organization. While a Tempesta Media writer may be an expert in your field, he or she may not write in a style that is compatible with your preferences. To ensure a perfect fit, we perform a test in...

How to publish your content on premium sites

How to publish your content on premium sites

You've probably heard the old philosophical question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Like that tree, your brand's content needs an audience to be heard. If your company is looking to reach more readers or establish...

How Often Should Your Company Be Blogging?

How Often Should Your Company Be Blogging?

One of the best ways to help your company make its mark on the digital landscape is to provide relevant, timely content that helps people solve problems. The more helpful you are, the more likely people are to remember your company when they need the services your...

How outsourcing content can make you a rock star

How outsourcing content can make you a rock star

In the technology industry, developing the right service is a lot like being in a rock band and finally catching your big break. You've done the market research, studied your customers and listened to their pain points. Now, you are confident you have developed one of...

Corporate jargon is ruining your content

Corporate jargon is ruining your content

A real thought leader shifts the paradigm by thinking outside the box and leveraging the business’s core competencies and monetizing its assets. Technically, the above sentence is grammatically correct English. And yet, it means absolutely nothing. It is a potpourri...

Are you ready to change your game plan this year?

Are you ready to change your game plan this year?

When people think of the education industry, they generally don't always think of "products." After all, improving the skills and intellect of fellow human beings isn't exactly akin to selling an Xbox or a sandwich. Still, attracting and retaining customers is...