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Blog

Content marketing trends, insights and predictions.

100 Mistakes

Businesses Make When Starting, Optimizing And Scaling Content Marketing Programs

Because of the current economic climate, you’re likely only going to get one shot to start, optimize and scale your content marketing program.  Give yourself an immediate edge.  At over 70 pages, our eBook takes you through mistakes other marketers have made and provides recommended solutions.

The growing demand for health care content marketing

The growing demand for health care content marketing

For health care providers, content marketing offers exceptional benefits beyond promoting the services they provide to the greater community. Content marketing gives existing and potential patients the information they seek to advance their personal health goals....

Micro-influencer marketing at scale

Micro-influencer marketing at scale

Micro-influencer marketing at scale now available to SMBsWe are happy to announce our partnership with Vendasta. SMBs across the United States and Canada can use Tempesta Media's micro-influencer marketing solution: Simple Social Share. It is available through...

Smart delegation of tasks is key to maximizing profit

Smart delegation of tasks is key to maximizing profit

The capacity for great leadership is within everyone's grasp, whether heading a corporation, small company or staff of 10 people. One essential to becoming a dynamic leader is learning to delegate effectively. For some leaders, this is a difficult concept to grasp. As...

Are you leveraging the power of quality content?

Are you leveraging the power of quality content?

Technology companies experience fiercer, more unrelenting competition than most other industries. While other regulatory factors and buying trends influence the competition in other industries, technology has so many other factors that influence it. Proprietary...

The hidden costs of in-house content marketing

The hidden costs of in-house content marketing

Before the internet, a marketing manager could reach a customer in one of three ways: paid advertising, direct mail or telemarketing. With content marketing (or "inbound marketing"), a company can bypass faceless intermediaries, instead building relationships directly...

Is good content enough?

Is good content enough?

Because of social media, we are more connected than ever before. Unfortunately, many marketers have fallen behind in helping companies form and keep customer relationships. In fact, according to LinkedIn Technology Marketing Community, only 72 percent of marketers...

Standalone editorial now available

Standalone editorial now available

With the rollout of our standalone editorial feature, customers can now consolidate all their digital editing needs within the Tempesta Media platform. This feature will save customers additional time and money while maintaining consistent quality. Scaling content...

Billable hours versus writing legal blog content

Billable hours versus writing legal blog content

As the experts in their fields, lawyers understand that it is imperative to generate relevant content on a blog or legal forum. However, they might succumb to the notion that they must pen said content rather than turn to outsourcing. After all, they are the authority...

Big content marketing opportunity for manufacturers

Big content marketing opportunity for manufacturers

The manufacturing and industrial sectors typically lag behind others before updating their marketing strategies. Historically, content marketing was not a priority. Since the internet's proliferation, however, the game has changed. Now, manufacturers must engage...

Planning your content strategy in 2017

Planning your content strategy in 2017

Explore the past to plan the future Any good manager knows that it is necessary to examine the previous year to make improvements moving forward. As the year winds down, it is important to ask the questions that will help achieve this: What worked? Where did we have...

Why should you care about Google’s AMP project?

Why should you care about Google’s AMP project?

It was not exactly a surprise when Google announced it would now include mobile friendliness as an important ranking signal. According to Google, more searches happen on mobile devices than desktops, and this is unlikely to change anytime soon. As further proof of...

The problems with hiring freelance writers

The problems with hiring freelance writers

Today, more traditional channels of marketing are being lost in the clutter of everything consumers see. This is why it is so important for businesses to turn to content marketing. Relevant and quality content targeted specifically for your audience helps convert...

How does SEO fit into your content marketing?

How does SEO fit into your content marketing?

One would think that search engine optimization, or SEO, would be at odds with content marketing. The two, however, really do fit together. In fact, strong SEO can help your content marketing efforts. Cause of confusion SEO and content marketing have been viewed as...

5 content marketing trends to keep an eye on in 2016

5 content marketing trends to keep an eye on in 2016

It's no secret that content marketing has a tremendous impact on the ability of digital agencies and PR firms to provide effective services to their clientele. As business demand for content grows, content marketing has also fueled agency growth, as found in our...