Content marketing trends, insights and predictions.

Going viral: What it takes to hit the jackpot

Seeing content you've created go viral on the Web is like winning the lottery, and the odds of each are about the same. With intense competition for page views, you have to work hard at making your content stand out. And even when you do everything right, it's often a...

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Measuring the ROI of content marketing

Investing in a content strategy is a must in today's competitive business environment. The web has become a go-to place for consumers, clients and other interested parties looking for information. Direct marketing is still quite effective, but the scope and dynamics...

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