Top 5 Steps to Boost your Domain Authority

Domain authority is essential to improving your website status.

Domain authority measures how a site is successful in appearing in the search engine results (SERP), compared to competitors. And a lot of people are wondering how to increase the domain authority of their website. In this blog post we will provide you five steps to follow in order to boost your domain authority.

how to boost domain authority

Calculating domain authority is crucial, and backlinks play a vital role in doing so. Ahrefs’s study showed that 55.24% of websites don’t get any organic traffic since they don’t have backlinks. So it’s crucial to have high-quality backlinks. 

There are many ways of getting backlinks to strengthen your link profile. To begin, you can look at your top sources (using such tools as SEMrush or Ahrefs), and then find sites that are similar for backlink opportunities.

You can also use a WordPress analytics plugin that shows you detailed reports on your dashboard to uncover your top link sources inbound. Additionally, you can ethically spy on your competitors, see their backlink sources, and then try to get links from the same websites. 

Authority comes down to two significant areas that help boost your domain authority and the performance of your website in the search engine results. Those areas are:

  • Creating excellent content that tightly targets your audience and provides considerable value. Users should like to share your content because it’s catchy, informative, entertaining and beneficial for them. Your content should invite your readers to take actions, such as looking for more information and even hiring your services.

  • Promoting content and distributing it to get high quality, and high relevant links back. If you work consistently in these two areas, your domain authority will rise. So when you start, try to look at those two areas and remove as many barriers as possible. Before you begin to add new content, optimize existing content, distribute it and promote. If you go and take this simplified approach, you will achieve results. 

Now, there are periphery things that you can do to help remove obstacles to achieving an excellent result for your website. And how you have it structured acts as a massive barrier to making those two components of your content marketing program. The suggestion is to audit your site and remove bad links. 

Bad links are backlinks that lower your site’s reputation on Google. The quality that Google assigns to links can be measured with Google’s algorithms and their link quality analysis. Such links can be considered spam or low-quality. 

Website audit can also tell you whether you have broken links on your website, unoptimized links (usually missing meta information) or website structure at all. 

You can also focus on your internal links to improve your site’s user experience. An internal link is a reference to another webpage within the same website. For example, visitors can get more engaged and lower the bounce rate if you have links directed to several informative web pages on your site. Some benefits of internal links:

  • They help search engine bots to crawl your website more easily, indexing your pages. To help them understand your content and page, SERPs use crawlers to visit your website and gather information, follow all the links, and discover new pages. 
  • Internal linking builds the foundation of a website architecture, that is your site’s structure. A proper internal link structure passes link juice from one page to another. 

You can improve your internal link strategy by using an appropriate plugin. “Link juice”, for example, is an SEO term that refers primarily to the value of a web page passed to others. This strategy can give a vote of confidence to the search engine since more links are pointing toward a reliable page show. So internal links contribute to boosting your domain authority.

Step 5: Optimize Your Website Structure and User Experience

You should not forget about one of the most critical factors in increasing your domain authority: the structure and user-friendliness of your site. Search engines can crawl your sites more efficiently and index them on search results by using a proper format. 

If you want to improve your site’s user experience, you can begin by focusing on its optimizations for mobile. Google has now implemented mobile-first indexing that will look at how your website performs on mobile. 

Last but not least, make sure your site is safe. Getting an SSL certificate and changing your website to HTTPS can guarantee your secure site. You can also make your site safer by getting hold of the top WordPress security plugins. For instance, Sucuri offers many essential security features similar to a web application firewall.

How long does it take to achieve results?

If you’re starting with a brand new website with no domain authority or domain authority of 5-10 or less, it will take you six months before you start seeing that. 

The number improves steadily.  It’ll take you 12 to 18 months before you start to gather a significant enough domain authority, where you can start competing with your competition on long-tail keyword phrases.

In summary

You should remember that you can’t control your site’s domain authority. However, you can follow all the mentioned steps closely, so your domain authority increases steadily.

You need to keep in mind that increasing your domain authority takes time. Therefore, you should set out a long-term strategy, plan the implementation of all the above strategies, and wait for your domain authority to boost.

The bottom line is that there is no magic bullet for achieving results. It’s all about consistently doing the right thing and removing obstacles that prevent you from doing things right. 

Here, at Tempesta Media we use best proven practices to increase the domain authority of our customers, as a part of a managed service solution. Contact us today if you would like to accelerate your success with managed content marketing

What Content Marketing Software Is Best for Your Business?

Find a solution that enhances your efficiency

The growth of content marketing has come with a vast number of solutions for content creation. In this article, we aim to address some of the challenges you might face when choosing the right content marketing software for your business — one that makes it easier to get your message out effectively while maximizing your ROI.

1. Decide whether you need content marketing automation

Content marketing automation is the process of identifying repetitive marketing tasks and outsourcing them to trusted partners or automating them through a content platform. Some tasks to automate are:

  1. Share content across social media.
  2. Create analytics metrics.
  3. Email newsletters.
  4. Stage processes, monitor their status, and update them.

Bringing in expert content marketing services that know how to implement automation can give you the best results.

2. Define the content marketing platform requirements

To choose the best content marketing software for your business, you need a strategy map with defined processes. In addition, the map should define content actions clearly.

For example, does the software have a complete tool set to manage content? Can the platform manage, distribute, and regulate access to the content? Does the platform manage all digital file types and include documents, images, photos, videos, and other multimedia?

3. Make sure the content platform includes content marketing services

Make sure managed content marketing services are an option when you decide on a solution. For example, some content platforms provide managed services to drive revenue for businesses. These services use their technology to achieve higher performance and boost your ROI.

As an example of a feature-rich solution, a top-tier content marketing service offers guides for content creation. For example, does the platform have reference materials like optimized content for Google searches? Or does it offer a large library of e-guides and case studies?

4. Evaluate the content marketing software for DAM features

Make sure Digital Asset Management (DAM) is a part of the content marketing platform. The platform needs to manage digital assets such as:

  1. Strategy and planning calendars.
  2. Content workflow processes.
  3. Shared content.
  4. Content publishing service.
  5. Social media and performance metrics.

content marketing platform

Choose the best-in-class content marketing software for a marketing edge

We hope this article has given you insights that help you make an informed decision about your content marketing platform. A platform with managed services will give you an edge in a competitive field. Managed services focus on creating a road map that leads you to success.

It’s wise to select a platform vendor that works to achieve financial results rather than simply create content. The best solution drives profits to build a strong ROI.

Therefore, it is worth selecting a content platform that bases compensation on performance or achievement of business objectives rather than narrow goals like the amount of content produced.

Where to begin your content marketing platform search

A great way to start looking for content marketing services is to contact Tempesta Media, a leader in managed services for the business, healthcare, and financial industries. We provide top talent and a proven system to meet your content marketing challenges.

As a gift to help you start your journey, please accept our free e-book and resource guide, “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.”