Merging Human Industry Expertise With Artificial Intelligence (AI)

Tempesta Media and Craftly.AI partnership takes expert-driven content marketing to the next level.

September 15, 2021, MICHIGAN CITY, IN:Tempesta Media, a performance-based content marketing solutions leader, announces its partnership with Craftly.AI, an AI-powered copywriting assistant.

Tempesta Media will incorporate the Craftly.AI platform as part of its managed solution. The new capabilities will be made available to the company’s vetted industry experts. Craftly.AI’s AI-powered copywriting assistant will help them convert their extensive industry knowledge and subject matter expertise into magazine-quality content. The partnership will benefit writers by increasing productivity and benefit clients with enhanced customer satisfaction and better-optimized content that achieves results even faster.

Leveraging AI for better content

In a rapidly evolving digital marketing world, quality content matters. It remains one of the most effective tools for attracting new customers and converting leads into sales. The ability to continually adapt to the changing online algorithms and industry shifts gives companies an edge over the competition.

“After evaluating numerous solutions, we selected Craftly.AI because of the tangible value it will bring to our industry experts and our managed service clients,” commented Michael Marchese, Founder, and CEO of Tempesta Media. “This partnership further advances Tempesta Media’s leadership as the premier content marketing managed solution for financial services, healthcare, and business services companies.”

“I know that by combining Tempesta Media’s 27,000+ industry experts with Craftly.AI’s creative and original copywriting, we are bringing together the very best of human talent and revolutionary technology. This partnership will produce content that is far superior to either individual component. In the hands of a novice, Craftly can produce great content, but in the hands of a copywriting and industry expert the output can be amazing.” commented Iman Bashir, Founder of Craftly.AI

Click here to learn more about the combined solution.

About Tempesta Media

Founded in 2011, Tempesta Media is a leading performance-based provider of content, social, and influencer marketing solutions that drive revenue for businesses. Our managed service brings together cutting-edge technology with world-class expertise and industry knowledge to drive leads and revenue for B2B companies. We serve businesses across North America in financial services, manufacturing, business services, technology, and trade services. For more information, please get in touch with us at (312) 371-0555 or Sales@TempestaMedia.com.

About Craftly.AI

Craftly.AI is a web-based artificial intelligence copywriting assistant that generates original and high-performing content. By leveraging the largest neural network to date, the technology learns to flawlessly emulate unique communication styles while injecting the necessary formulas for success. Be it billion-dollar brands or freelance writers, Craftly.AI designs marketing tools with a data-driven approach to provide users all the options they need to generate copy for blogs, web, e-commerce, emails, or ideas in seconds. 

Tempesta Media Celebrates 10 Years as a Content Marketing Pioneer

The company has served thousands of customers and writers during this time.

August 9, 2021, MICHIGAN CITY, IN: Leading digital marketing company, Tempesta Media, celebrates its 10th anniversary. A decade ago, the company started with a mission to rapidly change the world of digital marketing. The company’s name and logo, meaning “storm” in Italian, symbolizes this goal. In the ten years since its founding, Tempesta Media has helped pioneer the content marketing industry.

Background and accomplishments                                                                          

The company’s founder and CEO, Michael Marchese, started Tempesta Media in 2011, launching the first version of its content marketing platform.

Over the next decade, its platform and managed service would rapidly expand to serve over 10,000 companies. Among its many achievements, Tempesta Media was:

  • Part of the first group of 1871 incubation companies.
  • A Chicago PitchFEST finalist.
  • Named by the FUND Conference as one of the top ten fastest-growing companies.

In 2019, the company moved its headquarters from Chicago to Michigan City, Indiana. “Three years ago, when we were considering where to relocate the company’s headquarters, Northwest Indiana kept coming up at the top of our list of options. There was and continues to be strong momentum and growth,” stated Marchese, himself a graduate of Munster High School and Indiana University.

Tempesta Media today

Not resting on its past successes, the company continues to innovate. Recently, it launched a major addition to its platform, Simple Social Share™, which gives businesses the ability to tightly integrate their content and social media marketing programs together.

Business leaders agree that Tempesta Media continues to innovate with advanced B2B solutions. Jennifer Ratcliff, Director of Digital Media at MNI, commented, “What started out as a basic content management platform 10 years ago has transformed into an end-to-end digital marketing solution that drives revenue and results for B2B companies.”

Powered by a world-class team

Tempesta Media’s team has been a critical part of its success. As Kristan Manley, Director of Service Delivery at Tempesta Media, revealed, “People are the most valuable asset of any business. It’s great to be able to work at a company and in an environment with talented, passionate people.”

When powerful technology is coupled with a strong team, customers see the results. “Tempesta Media continues to lead the content marketing industry with innovative solutions,” commented Jason Wadler, former Co-CEO at JiMMYBAR.

As part of its 10-year anniversary, Tempesta Media is offering several promotions, exclusive to B2B businesses throughout Northwest Indiana. Promotions are available at TempestaMedia.com.

About us

Founded in 2011, Tempesta Media is a leading performance-based provider of content, social, and influencer marketing solutions that drive revenue for businesses. Our managed service brings together our cutting-edge technology with our world-class expertise and industry knowledge to drive leads and revenue for B2B companies. We serve businesses across North America in financial services, manufacturing, business services, technology, and trade services. For more information, please contact us at (312) 371-0555 or Sales@TempestaMedia.com.

Tempesta Media Launches Simple Social Share™

This breakthrough solution is the easiest and most intuitive to use for B2B businesses.

MICHIGAN CITY, IN, UNITED STATES, May 18, 2021 – Tempesta Media has officially released Simple Social Share. It is designed to help businesses easily and seamlessly integrate their content and social media marketing programs together. Doing so provides improved return on investment (ROI) and return on time (ROT).

Beyond tight integration, Simple Social Share helps B2B businesses improve the performance of their social media programs through:

  • Connectivity – Work with major social media platforms for business.
  • Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
  • Content integration – Selectively add social posts to blogs and other content.
  • Auto embed – Automatically embed hashtags and images within each post.
  • Curated social posts – Add third-party posts based on the latest industry events or research.
  • Engagement optimization – Create social media posts that provide maximum visibility and have high viral potential.
  • Social media management services – Have your social media program managed for you.

A social media platform that saves businesses time and money

As a part of Tempesta Media’s comprehensive content marketing platform, customers can now create, schedule, publish, and optimize social, blog, and other content together. Regardless of the type, all content can be managed directly from a single editorial calendar.

“The addition of Simple Social Share is a game-changer for us,” commented Jack Chemtob, founder and CEO of Accident.com.

A social media service that improves marketing program visibility and ROI

Whether a company uses internal staff, freelance writers, or Tempesta Media’s vetted industry expert community to create social media and other content, businesses can now efficiently manage the entire production and publication process within Tempesta Media’s platform. This eliminates the need for customers to maintain up to three different marketing systems, saving valuable time that could be spent on other marketing tasks.

“We no longer need to have two systems,” commented Brett Knox, CEO of Raiven. “As an executive, being able to quickly see everything we are doing from one screen saves us time and helps us better coordinate our content marketing and social media programs.”

About Tempesta Media

Founded in 2011, Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your company. We serve businesses across North America in financial services, healthcare, and business services. Learn how our managed service and platform solutions can help your company achieve success.

Tempesta Media Opens Michigan City Office

MICHIGAN CITY, IN – September 3, 2019 – Tempesta Media is pleased to announce the opening of its office in the uptown area of Michigan City.

The new office will house sales, marketing and operations personnel. Michigan City was selected over several other locations.  Multiple cities in the Midwest were reviewed. The new office is part of the company’s long-term growth plan.

Michigan City’s location is ideal

Tempesta Media selected Michigan City over numerous other cities because of its assets and growth potential.  Michigan City is located less than three hours from multiple major city centers. Chicago, Indianapolis, Detroit and Milwaukee are all within reach.

The city is serviced by two rail networks — Amtrak and the South Shore.   Importantly, it is located near multiple international and regional airports.

A deep talent pool and disciplined governance foster growth

Multiple world-class universities are within 90 minutes of the city, including Purdue University,  the University of Chicago, Notre Dame and Indiana University.  Having access to top talent from these universities will help propel Tempesta Media’s growth.

The city, county and state governments operate with strong fiscal discipline. La Porte County, Indiana also has one of the lowest personal income tax rates in the Midwest.

Selecting the right location can mean the difference between sustainable growth and mediocrity.  Michigan City has the assets, talent and focus needed to truly prosper.

To learn more about Tempesta Media’s new office, please be sure to visit the Economic Development Corporation Michigan City’s website.

Thank you to Northwest Indiana businesses

Through the end of 2019, we would like to thank Northwest Indiana businesses by offering an exclusive content marketing program.

For more information, please call
(312) 371-0555 or visit TempestaMedia.com/MichiganCity2019

Brand new WordPress plugin allows customers to easily publish content

We are thrilled to officially announce our very first WordPress Plugin.
Customers will now be able to directly access this plugin within their account in Tempesta Media’s content marketing platform.
Instantly publish approved Tempesta Media content to your website with a single click. The plugin makes it possible to connect to your website easily and quickly.
The video below shows you step by step just how easy it is to begin using the new feature. We’ve also included the written steps below.
How to use Tempesta Media's WordPress Plugin

How to publish content from our content marketing platform to your WordPress website

The easiest way to install this plugin is to use the WordPress Admin interface.

  1. Go to your admin dashboard within your WordPress website
  2. Find the “Plugins” menu
  3. Click on “Add New”
  4. Search for “Tempesta Media”
  5. Click “Install Now”
  6. Go to your “Plugins” menu
  7. Click “Activate” on the Tempesta Media for WordPress plugin
  8. Navigate to the Tempesta Media plugin and click “Settings”
  9. Copy the auto-generated API key
  10. Paste the auto-generated API key into your Tempesta Media WordPress Integration, as found within your account (see
    below)

To paste the API key into your account within Tempesta Media’s content marketing platform:

  1. Login to your Account
  2. Click “Account” in the left side menu
  3. Click “Integrations”
  4. Click “Connect” next to the WordPress plugin
  5. Paste the auto-generated API key (copied from your WordPress account within your new Tempesta Media Publishing plugin) into your Tempesta Media WordPress Integration inside your account

Please don’t hesitate to reach out to us or your account managers with any questions that you have.
 

New Feature: Estimated reading time improves content marketing results and engagement

Effective content marketing is designed to engage your readers. With so much content available online today, readers need to know what kind of time commitment is required to consume your content, and an estimated reading time provides that information.

Customers are constantly looking for ways to improve their content marketing so they can engage with their target audience more effectively. That’s why we added a brand new feature to our platform – “Estimated Reading Time.”

Understanding consumer online reading habits

Way back in 2006, Neilsen Norman Group published a study of how people consume information online. It was the first time marketers learned about the “F-shaped” pattern of someone’s eyes as they scanned the page.

That was also some of the earliest insights into how content consumption online differed from reading things like books, magazines, and newspapers — the content vehicles that consumers used before the internet came around. Follow-up studies in 2019 revealed that there are multiple scanning patterns, but the reason for scanning is the same: Consumers want to be efficient with their time. They don’t have time to read every word, so they look for the most useful information on the page.

Shorter content is not the answer

As the volume of content online grows, the efficiency bias of customers only increases. However, that doesn’t mean that you should be writing shorter content. Another prominent study from Microsoft in 2015 declared that consumers now have attention spans of just eight seconds. That’s a full second shorter than a goldfish, according to the article, and that comparison is now valid in the minds of marketing teams everywhere.

The problem with this comparison and this information is that data about high-performing content tells us just the opposite. In fact, some of the best-performing content online is long, 3,000 words” target=”_blank” rel=”noopener”>clocking in at over 3,000 words.

Setting reader expectations upfront

So, how do marketing teams balance the consumer’s desire for efficiency with the need to create informative blog posts, web pages, and other online content? By managing expectations.

Consumers want information, and the internet is currently the best place to get it. People are willing to invest time and effort into consuming useful and informative content, but they need to know upfront what they are getting into.

That’s why Tempesta Media includes the estimated reading time on all of the content we produce for marketing teams and businesses who use our managed content services platform. It’s a simple tool to help your readers know how long they need to plan to get through a piece of content on your site. We include the reading time at the top of the article, right below the title, so users can quickly and easily determine the time commitment. This feature is included in these content types:

  • Blog posts.
  • SEO content.
  • News commentaries.
  • Informative articles.
  • Thought leadership pieces.

While it’s not a guarantee that they will read every word, our own research reveals that it will dramatically increase engagement and time spent on the site while reducing bounce rates. Improving these metrics gives you more time and more opportunities to push consumers to a call to action to take the next step, boosting engagement as well as conversions.

Content development to improve your SEO and website performance

We found that by adding this feature to content, it dramatically increases engagement, time spent on site, and bounce rates.

Learn more by checking out our 3-part series about estimated reading times: Do You Need Estimated Reading Times, Part 1: What Are Estimated Reading Times?

Tempesta Media's New Content Marketing Platform Improves Each Phase of Content Production Cycle

I am pleased to introduce our latest platform upgrade, v10.0, one of the most significant releases in our history. Our next-generation content marketing platform was developed based on your recommendations. We thank all our customers and partners who contributed their ideas. My team and I greatly appreciate it!
V10.0 is rooted in our vision that going forward, it is not enough to merely create high-quality content. Companies will need to efficiently scale their content marketing programs while driving towards bottom line results.
The improvements in v10.0 will make it even easier and more convenient for you to create better content faster and more efficiently, as well as manage your subscription more easily.

Quality content marketing

Content drives the best results when the quality is high. Our upgraded content marketing solution provides significant improvements to each stage of the content production cycle:

  • Voice Profile™ development
  • Topic ideation
  • Enhanced, two-stage writer team vetting selection
  • Industry-specialized editorial review
  • Improved content optimization

Today, I am happy to announce the launch of our specialized editorial capability.  Like your writing teams, industry-specialized editors will be assigned to you.  Your assigned editors will master your company’s unique style, voice and personality more deeply and quickly.
To further enhance the quality of the content we provide, we have instituted an industry-first, four-phase quality check process that starts with our technology platform, goes through two levels of editor checks, and, lastly, makes its way through Customer Success for a final review.

Efficient scaling for content development

Time is money, and your time is precious.  For many of you, saving time is one of the reasons you chose Tempesta Media as your managed content marketing solution provider.
To help you get an even better return on your time (ROT), we rolled out our new WordPress™ publishing capability.  Now, you can easily and quickly publish content from Article Document straight to your website with a single push of a button.
On deck are integrations with HubSpot™ and Google Drive™.  If you are interested in participating in either the HubSpot or Google Drive beta access, please click here.
Also, to help you scale better, you can now access your content anytime on-the-go with our new mobile-friendly interface available on Android™ and IOS™ enabled devices.

Enhanced convenience to save time writing original content

We are empowering customers to have more visibility and control of their content marketing programs through the following platform enhancements:

  • User-friendly user interface (UI)
  • Simple ordering for content and editorial calendars
  • Manage and download all your content from a single dashboard
  • Real-time calendar view of all your content
  • Easily accessible content templates to streamline content ordering

Going forward, your partner for outsourced content marketing

While these collective improvements represent a new wave of innovation, they are just the beginning.  Our team will continue to roll out more features and capabilities.
On behalf of the Tempesta Media team, thank you for your continued support and faith in us as your trusted content marketing partner.
Regards,
Michael Marchese
Founder and CEO

Tempesta Media Named Top Ten Start-Up by FUND Conference

HONOR FURTHER VALIDATES COMPANY’S CONTENT AND INFLUENCER MARKETING PLATFORM

October 25, 2018 – Chicago, IL – Tempesta Media, LLC a leading content and influencer marketing platform, was named one of the top ten start-ups by FUND Conference.  The event and conference was held in Chicago.  Over 100 innovative companies participated in the event and competition.
“We are pleased that Tempesta Media was selected.  Because many of the attendees were businesses running active digital marketing programs, it represents further validation of our company’s unique approach to solving the challenge most companies face when trying to scale their content marketing programs – how to scale without negatively impacting quality or performance.”, commented Michael Marchese, Founder and CEO of Tempesta Media.
The award marks another achievement and milestone in the company’s progression, adding to a string of successes in 2018.

About Tempesta Media

Tempesta Media is a content creation and micro-influencer marketing platform.  Every business struggles with scaling their content marketing program, without sacrificing quality. Tempesta Media solves this problem.   We deliver 10X better performance for up to 80% less cost than trying to create content in-house.
Using Tempesta Media’s proprietary technology platform and leveraging over 20,000 registered and vetted expert writers, Tempesta Media delivers a scalable solution at up to 10X better quality than competing solutions and up to 80% less expensively than building an internal content marketing department.

About FUND Conference

FUND is the preeminent international connector of entrepreneurs, venture capital, private equity, angel investors, and industry experts with a focus on high-quality curated deal flow, captivating content, and same-day connections. FUND’s market-leading conferences have successfully hosted over 5,000 investors and entrepreneurs from all over the world. FUND alumni have gone on to raise over $300 million collectively in just a few years.

Tempesta Media and Oomiji join forces to solve personalized customer nurturing at scale

Businesses can now dynamically create micro-audiences and target each with personalized original content.

CHICAGO, Ill. – October 30, 2017 – Tempesta Media, content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji, a world-class customer relationship management solution.

Businesses who want to implement nurturing programs are faced with an unsavory paradox:  the deeper you segment your audience, the better your nurturing campaign performs. However, as you implement more segments, the amount of personalized content required to effectively speak to each audience increases exponentially.

Oomiji and Tempesta Media have come together to solve this challenge. Now, businesses are able to target the right content to the right prospect at the right time. “Content marketing works best when highly relevant content is targeted to the right audience,” said Michael Marchese, Founder and CEO of Tempesta Media. “No one is better at uncovering the right audience than Oomiji.”

How it works

Oomiji is able to create dynamic micro-audiences by leveraging all of the information gathered throughout the customer acquisition experience. This game-changing approach enables businesses to gain deep customer insights and better target their audiences. “We’ve connected insights to individuals, in a compliant manner, so that you know who said what and why, and can respond directly to them,” said Jon Stamell, Founder and CEO of Oomiji. “Marketers rarely know why their customers respond to them the way they do; now, Oomiji can tell them with more breadth and depth than they’ve seen before.”

By leveraging innovative technology and nearly 20,000 content creators, Tempesta Media is able to create original content for each micro-audience at scale. “Oomiji dynamically creates highly targeted audience segments. With Tempesta Media’s unique capabilities, businesses can easily provide targeted content to dramatically increase campaign conversion rates,” commented Stamell.

About Tempesta Media:

Founded in 2011, Tempesta Media is a content creation and micro-influencer marketing technology platform for enterprises. By using proprietary technology and nearly 20,000 vetted content creators, the company can produce and amplify expert content at scale while maintaining 10 times the quality of comparable solutions. Headquartered in Chicago, Tempesta Media serves customers in over 100 industry segments. For more information on how Tempesta Media can help your business scale quality content marketing, click here.

About Oomiji:

Headquartered in New York City, Oomiji is dedicated to providing businesses with the ability to truly understand and communicate with their customers. To that end, they have created a revolutionary platform that facilitates meaningful dialogue between companies and consumers.  For more information about Oomiji and its approach to customer interaction, click here.

Averetek and Tempesta Media streamline content development for technology companies

Partnership to allow more than 90,000 value-added resellers to drive channel demand with content marketing

Tempesta Media, a leading content marketing solution for enterprises and agencies, has partnered with Averetek, a global leader in channel marketing automation software and services. The new partnership will streamline content development for value-added resellers (VARs) of major technology companies.
The solution gives technology companies the ability to quickly and effectively get content marketing programs in market using existing marketing development fund (MDF) program dollars. Technology brands can maintain brand control and performance accountability.

How it Works

Tempesta Media has integrated its content and influencer marketing platform into the services marketplace of Averetek’s channel marketing platform. The combined solution will be able to serve the content marketing needs of over 90,000 channel partners. “Our combined solution provides a seamless collaboration between technology companies and their channel partners to produce content that will attract interest and generate more inbound sales leads,” Averetek CEO Peter Thomas said.
Channel partners will be able to immediately apply earned or granted MDF money toward specific content marketing program deliverables such as e-books, whitepapers and case studies. Channel partners will have access to thousands of industry experts, which will allow them to create custom content that maintains consistency of brand message. “Technology channel partners have experienced challenges effectively employing content marketing programs to drive demand,” said Tempesta Media CEO Michael Marchese. “Our turnkey solution streamlines the entire content marketing process, freeing channel partners to focus on what they do best.”
To learn more about how Tempesta Media and Averetek help brands and their channel partners, join us for an information webcast on September 20, 2017 at 1 p.m. EST. Details can be found at https://www.averetek.com/averetek-tempesta.

About Tempesta Media

Founded in 2011, Tempesta Media is a leading content and microinfluencer marketing solution for enterprises and digital marketing agencies. Channel partners can scale high-quality, expert content creation that matches their unique voice and perspective. Tempesta Media helps its partners achieve these unique voices by utilizing its pool of more than 17,000 expert writers, qualified and vetted in dozens of industries. Headquartered in Chicago, Tempesta Media is a proud graduate of the tech incubator 1871.

About Averetek

Averetek is the largest provider of channel marketing automation software in the world, with over 400,000 users from 90,000 channel partner organizations in 260 countries and territories. Averetek is the partner-led demand generation engine for leading brands such as SAP, RSA Security, Pure Storage, Splunk, FireEye and Page 2/3. If you have any questions regarding information in these press releases, please contact the company listed in the press release. Our complete disclaimer appears here Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue.

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