Tempesta Media Announces a $1K Digital Marketing Scholarship for Talented Third- and Fourth-Year Undergraduate Students

November 30, 2021, MICHIGAN CITY, IN: –Tempesta Media announces the launch of its scholarship program for talented third- and fourth-year undergraduate students who are majoring in journalism or marketing. The scholarship is for the field of digital marketing and is valued at $1,000, which will be given to one worthy student each year.

Scholarship overview

Tempesta Media’s scholarship program seeks upperclassmen undergraduate students (those entering their junior or senior years) who are majoring in journalism or marketing. They must be attending an accredited educational institution in the United States. Tempesta Media will provide $1,000 to a worthy students to help them pursue their interests and develop their skills towards their marketing career path.

What are the requirements and criteria?

Only one applicant will be awarded the scholarship annually. Candidates must have a minimum cumulative GPA of 3.5, and a minimum major GPA of 3.75.

In addition to these objective requirements, the Tempesta Media review board will also consider candidates’ answers to a series of essay questions. The winning candidate will best display their passion for digital marketing and knowledge in their intended field. This subjective portion of the application process will enable students to express their interest and capabilities in their own words, showing Tempesta Media why they believe they are deserving of the scholarship.

Purpose of the scholarship

Tempesta Media’s company values

Tempesta Media’s culture is inspired by its core values. The team is passionate about quality digital marketing and is guided by these drivers. The winner’s values should align with Tempesta Media’s. They want to see in the winner an aspiring professional who exemplifies integrity, initiative, drive, and a willingness for constant self-improvement. These values are also key pillars of digital marketing, and Tempesta Media is looking for a candidate who they believe has the morals, goals, and enthusiasm to learn and excel in this field.

The company’s goals for the scholarship

Tempesta Media is an industry leader and pioneer in digital marketing. They are committed to the future of digital marketing and always aim to champion the young professionals in the industry. It is Tempesta Media’s goal to push the quality of the industry, and the team believes this is found in the hearts and minds of new digital marketers. They hope these students will continue to foster quality in their field. And as part of their commitment, Tempesta Media intends to open its doors and offer an ongoing internship as part of this program.

Tempesta Media prides itself on giving back to help ensure the digital marketing community will always strive for the highest quality. They believe this program will contribute to that quality.

Important dates to remember

Tempesta Media’s scholarship will be awarded for use during the fall 2022 semester:

  • Deadline to apply: April 30, 2022
  • Winner announcement: May 16, 2022

For more information or to apply, visit this page.

About Tempesta Media

Founded in 2011, Tempesta Media is a leading performance-based provider of content, social, and influencer marketing solutions that drive revenue for businesses. Our managed service brings together cutting-edge technology with world-class expertise and industry knowledge to drive leads and revenue for B2B companies. We serve businesses across North America in financial services, manufacturing, business services, technology, and trade services. For more information, please get in touch with us at (312) 371-0555 or Sales@TempestaMedia.com.

Merging Human Industry Expertise With Artificial Intelligence (AI)

Tempesta Media and Craftly.AI partnership takes expert-driven content marketing to the next level.

September 15, 2021, MICHIGAN CITY, IN:Tempesta Media, a performance-based content marketing solutions leader, announces its partnership with Craftly.AI, an AI-powered copywriting assistant.

Tempesta Media will incorporate the Craftly.AI platform as part of its managed solution. The new capabilities will be made available to the company’s vetted industry experts. Craftly.AI’s AI-powered copywriting assistant will help them convert their extensive industry knowledge and subject matter expertise into magazine-quality content. The partnership will benefit writers by increasing productivity and benefit clients with enhanced customer satisfaction and better-optimized content that achieves results even faster.

Leveraging AI for better content

In a rapidly evolving digital marketing world, quality content matters. It remains one of the most effective tools for attracting new customers and converting leads into sales. The ability to continually adapt to the changing online algorithms and industry shifts gives companies an edge over the competition.

“After evaluating numerous solutions, we selected Craftly.AI because of the tangible value it will bring to our industry experts and our managed service clients,” commented Michael Marchese, Founder, and CEO of Tempesta Media. “This partnership further advances Tempesta Media’s leadership as the premier content marketing managed solution for financial services, healthcare, and business services companies.”

“I know that by combining Tempesta Media’s 27,000+ industry experts with Craftly.AI’s creative and original copywriting, we are bringing together the very best of human talent and revolutionary technology. This partnership will produce content that is far superior to either individual component. In the hands of a novice, Craftly can produce great content, but in the hands of a copywriting and industry expert the output can be amazing.” commented Iman Bashir, Founder of Craftly.AI

Click here to learn more about the combined solution.

About Tempesta Media

Founded in 2011, Tempesta Media is a leading performance-based provider of content, social, and influencer marketing solutions that drive revenue for businesses. Our managed service brings together cutting-edge technology with world-class expertise and industry knowledge to drive leads and revenue for B2B companies. We serve businesses across North America in financial services, manufacturing, business services, technology, and trade services. For more information, please get in touch with us at (312) 371-0555 or Sales@TempestaMedia.com.

About Craftly.AI

Craftly.AI is a web-based artificial intelligence copywriting assistant that generates original and high-performing content. By leveraging the largest neural network to date, the technology learns to flawlessly emulate unique communication styles while injecting the necessary formulas for success. Be it billion-dollar brands or freelance writers, Craftly.AI designs marketing tools with a data-driven approach to provide users all the options they need to generate copy for blogs, web, e-commerce, emails, or ideas in seconds. 

Tempesta Media CEO, Michael Marchese, shares insights for start-up CEOs

In celebration of Tempesta Media’s 10th anniversary, we sat down with founder and CEO Michael Marchese to answer a few questions and gain insight into the ideas and inspirations behind one of the fastest-growing companies in content marketing as well as offer advice to fellow start-up CEOs.

Can you tell me about the day you had the idea to start Tempesta Media?

Michael Marchese, Tempesta Media CEO

It’s interesting – it actually happened by accident. Over the 15 years prior to founding Tempesta Media, I had accumulated many valuable domain names.   

I was always looking for a better way to monetize them.  Ultimately, I developed a company called Pareto Media Networks in 2008. The whole point of that company was to develop these domains into full websites. We developed a pretty cool system that could turn these domains into websites pretty automatically, and all it needed was content fed into it.  That company became successful — we were a PITCHfest finalist at DOMAINfest. By the time the idea came upon me, we were already managing over 2,500 websites.

What ended up happening is we ran a test in the late summer of 2010 to see whether the domain name was what was bringing people to the site or the content. That test proved that content was what was driving not only the visitors but also revenue – much more so than the domain name. While that may seem obvious today, back then, it was revolutionary.

So I had to make a very difficult decision because I saw that content and content marketing were the future. Ultimately, I went back to some of my original investor and said, “You’re going to think I’m crazy, but I’m going to completely shut down the successful business that we have and move it into this completely unproven area. It’s going to take us a couple of years of no revenue or very little revenue while we go and build all this stuff out. But I think this is the future!”

Now, imagine going to your board or your investors and telling them that kind of thing. Clearly, it took some convincing to do.  In 2011, we formally started Tempesta Media, while using the month that we discovered the idea – August – as our Founder’s Day. We moved much of the technology we developed with Pareto Media Networks, and the rest is history.

So you decided to take a risk when you started Tempesta Media?

It was a huge risk. Can you imagine having a successful and growing product and all of a sudden saying, “You know, we’re done. We’re not doing this.” And it was actually incredibly fortuitous that we did make the leap. A lot of people thought I was crazy at the beginning!

That decision was the right decision because what ended up happening was Google moved into the marketplace and started offering their own domain parking service. And then probably two years after we started Tempesta Media, Google shut down their whole domain parking business and essentially killed the entire industry. So, they eliminated all the competitors. They became the number-one dominant competitor, like they are here in search today, and then they just shut it down. So imagine the hundreds and hundreds of millions of dollars that were lost across the industry because the industry died. If we hadn’t made that move, we would have been dead.

What did content marketing look like when you started Tempesta Media?

Content marketing didn’t exist, as we know it today, when we started Tempesta Media. We were one of the pioneers that helped get it started, at least digital content marketing. There was offline stuff that was happening for years before that.

I remember that when we said that this [digital content marketing industry] was going to be one of the trends, one of the things that we looked at was millennials. At that time, they were the new generation that was just entering the workforce, and I had observed that millennials did not actively work with what’s called push-based advertising.

They didn’t like advertising pushed on them, like television commercials and banner ads. Instead, they wanted to grab the information they needed themselves – when they wanted it and how they wanted it. That concept’s called pull-based advertising, and content marketing is the cornerstone of that.

So, we noticed that trend, and that’s when we really started to define the industry. We rolled out some of the first content style guides, now called Voice ProfilesTM that we trademark and own, and a lot of other innovations that really separated us.

In fact, I could say today that the revision rate for content at Tempesta Media is 90% better than anything in the industry. And that just goes to show that when you lead and you’re early on within the industry, you can do some innovative things years before other people.

Would you say you were a pioneer in the content marketing field? The first to move into this niche?

Yes, we were one of the first ones. There was a cluster of companies at that time that rolled out all within 36 months of each other.

What were the main challenges for the company at that time, and how did you overcome them?

It was pretty funny – because the industry wasn’t defined, we had to define the industry. So that meant developing the messaging, the business model, the financial model, and the pricing model for a new industry where there were no references.

As an example, we were one of the first ones to roll out subscription pricing for customers. We were one of the first company to put out research on how this new industry was doing. I remember probably the biggest challenge that we had early on was working with venture capitalists about our industry.

Ninety-nine out of the 100 VCs that we talked to had no clue whatsoever what content marketing was. They couldn’t understand it, they couldn’t grasp it, and therefore, it was very difficult for them to find a reason to invest in the company.

Fortunately, because of the relationships I had established over my career, I was able to turn to angel investors to be able to help fund the company early on.

As a first mover, if you were to compare the time when you moved to the industry and today, how has the world of digital marketing changed over these 10 years, and how has the company changed?

The industry has changed dramatically.

First, there is no longer the issue of whether or not content marketing works or is a viable channel. It absolutely is. In fact, with B2B companies that do content marketing, over 40% of their digital marketing budget is now spent on content marketing. That’s up from practically zero 10 years ago. So that’s a great acknowledgment and validates that this is the industry to be in.

I think that another big change for the industry is that there has been that shift that I predicted – where we’d move from push-based advertising to pull-based advertising.

You mentioned the shift from push-based advertising to pull-based. Can you explain a little bit more about that?

Sure, so imagine the world in the year 2000. The internet as we know it today had only existed for about 6-7 years. So, from when Netcom© rolled out NetCruiser©, which was the first internet browser in 1993, to 2000, it was all about growth of internet users and usage of the internet. Advertising was very much a secondary function up until about 1994. Actually, I was with a company that later became Monster.com, and we launched one of the first banner advertisements.

The reason I’m giving that backdrop is that at that time, consumers were accustomed to having advertising put right in front of their face, whether they wanted it or not. So if you think about a magazine: You opened up the magazine, and there were advertisements right there. If you looked at a television program, you had commercials interrupting your viewing. On the internet, you had banner advertisements blocking what you wanted to see or riding along with what you wanted, whether you wanted to see them or not. That’s called push advertising.

At around 2000, millennials began to come onto the scene. They were quickly starting to enter the consumer marketplace. They had grown up in an internet-immersed world, and they started to become blind to advertising that was pushed upon them. More importantly, just because of the nature of that generation, they were more interested in seeking what they wanted rather than having that information pushed to them.

That whole concept of seeking the information or seeking the marketing or seeking the brand is what you would call pull-based advertising because the consumer is pulling it to them versus the advertiser pushing it to them. That’s the difference between the two.

Now let’s focus more on Tempesta Media itself. What are its greatest developments or achievements in the past 10 years?

10 years anniversary of Tempesta Media

I think there’s a lot. We have served, across our different products and services, well over 10,000 companies. We have also vetted over 25,000 expert writers in the United States. And so, by far, we have one of the most comprehensive writer networks in the industry.

We’ve had multiple awards. I mean, just last month, we were named one of the Top 24 content marketing companies in Indiana, and we’re number four.

We were named by FUND conference – over several hundred other startups – one of the top 10 best startups in the industry at that time [2018].

We’ve been nominated multiple times for awards from the Chicago Innovation Awards.

But I think the most flattering or biggest achievement we can say is how our customers, how our writers, and how our employees feel. And based on Net Promoter Score® surveys, as well as internal satisfaction surveys, we have never been in a better position than we are today.

Michael, can you describe what Tempesta Media means to you on a personal level?

Well, the name Tempesta is actually an Italian word, and it means storm or tornado – “tempest.” I always felt that what we were doing was very much acting as the bad boy on the street or the black sheep and going against everyone to do the right thing. You know, do something, make things better.

Because you have to remember: When we started the company, part of why we came up with the name Tempesta was that the current business environment at that time was not in the best interest of writers or small businesses. Small businesses were going out of business left and right because all the traditional forms of marketing that they relied on – newspaper advertising, magazines, direct mail – they were all disappearing.

And they were getting stuck with a choice of Facebook or Google and nothing else. And with the costs of Facebook and Google, which are still rising, they didn’t even have the expertise to deal with it. And so they were going out of business just because they couldn’t figure out how to adapt to this whole new environment.

At the same time, journalists all across the country, here in the US, were getting laid off nonstop because the newspaper and magazine model didn’t work anymore. So when I said Tempesta Media would be a thing I hold most personally, it’s like, “Man, you know what? You get up every day and can make millions of dollars doing other stuff, but I get up every day knowing that what we’re doing is actually helping people. It’s making the world a better place.” Do something that matters!

You mentioned that Tempesta in Italian means storm. Why did you decide to choose an Italian word? Was it your idea or someone else’s?

Tempesta Media – 2011 “Storm” Logo

Sono Italiano. I’m Italian. My family is originally from Italy. My parents are not native Americans. They are naturalized Americans. And so obviously, I grew up in an Italian household where both English and Italian were fluently spoken.

When we were starting the company, we faced challenges trying to get prospective investors to believe that the world of journalism and small business marketing could be changed.  I felt that we really needed to sweep away this antiquated way of thinking.

I still remember to this day there was one venture capitalist that told us, “You know, what you’re trying to do has been attempted multiple times, and no one has ever succeeded. And they’ve had tens of millions of dollars to do it, and you’re trying to do it with a fraction of that. So it just can’t be done.”

I said, “Well, why can’t it be done?” And they said that it’s just the way it is. And that just pissed me off – you have no idea – and I said, “You know what, these people – the whole table – just need to be cleared, and something new needs to come in.” And that’s where Tempesta Media was. If you think about a tornado, it clears everything in its path.

Can you talk a little bit about the future? Can you share some of the plans and goals for Tempesta Media in the next 10 years? What can we expect?

I guess let’s start off with the industry as a whole. It’s my belief that content marketing, social media marketing, and influencer marketing will all merge together under one common solution. So as it is today, companies typically have to use multiple systems, teams, and platforms in order to execute a cohesive content, social, and influencer marketing campaign. I feel that that’s going to all consolidate into one solution, which, by the way, we are rapidly moving in that direction.

And I think also, you’re going to see the average writer essentially become a cyborg. And you’re probably saying, “What do you mean cyborg? Half-human, half-writer?” In one sense, yes. I think artificial intelligence, combined with smart algorithms and an excellent writer with deep expertise, will make that writer so much better. If they do not have all those capabilities enmeshed within the content that they write, they’re not going to be able to compete.

So we’re going to lead the path on marrying the best of technology and the best of writers’ creativity together into one solution. That’s the second thing I see happening and where we’re going to lead.

To conclude our interview, from your personal experience, what lessons would you want other founders to take away from Tempesta Media’s 10-year history?

That’s a good question. We made a million mistakes to get to this point, and every mistake was a learning experience. So there’s a couple of things that I would recommend.

First off, leverage the cloud. And by that I mean many providers like Amazon, Microsoft, Azure – they provide all kinds of support, credits, and everything else to get you cloud-based. If you are developing a solution that is not cloud-based, you are losing out.

The second thing is venture capital is not the only way to success. It’s not the only path to get there. Many people will tell you to go and spend money on a whole bunch of different things, and at the end of the day, you don’t need them. There is no reason, for example, to hire a PR firm anymore, until you’ve gotten to at least the million or $2 million of revenue. Content marketing has replaced a portion of PR, so there’s really not a need to do that.

Another recommendation that I’d have is hire the very best people that you can financially afford. If you have to reduce even your compensation or go without compensation to get the very best people – do it, because many entrepreneurs think they can just do it themselves, and it is the number-one mistake. What an entrepreneur is supposed to do is really get the very best people, give them all the resources that are necessary for them to succeed, and get the hell out of the way. That’s, I think, a lot of the reason why small businesses and startups don’t scale.

The final thing and the most important thing: Ignore what everyone else tells you. Listen to what your customers tell you and what your employees are telling you based on their experiences with the customers as well. Go and talk to your customers who cancel. Find out why they cancel. Directly. Hear it yourself as the founder and CEO. If you do the things that I’ve outlined, it will save you hundreds and hundreds of thousands of dollars of lost capital, and it will get you to scale much quicker.

And finally, one other important thing: balance. Entrepreneurs like myself, and I’ll be the first to admit it, we are very much passionate about what we do. However, too much of a good thing can turn into a bad thing. Make time for life outside of your company. Even if it is a couple of hours on a Thursday night, do it. You’ll quickly find that if you dial back the number of hours that you work, the hours that you do work will be more productive and impactful.

Tempesta Media Celebrates 10 Years as a Content Marketing Pioneer

The company has served thousands of customers and writers during this time.

August 9, 2021, MICHIGAN CITY, IN: Leading digital marketing company, Tempesta Media, celebrates its 10th anniversary. A decade ago, the company started with a mission to rapidly change the world of digital marketing. The company’s name and logo, meaning “storm” in Italian, symbolizes this goal. In the ten years since its founding, Tempesta Media has helped pioneer the content marketing industry.

Background and accomplishments                                                                          

The company’s founder and CEO, Michael Marchese, started Tempesta Media in 2011, launching the first version of its content marketing platform.

Over the next decade, its platform and managed service would rapidly expand to serve over 10,000 companies. Among its many achievements, Tempesta Media was:

  • Part of the first group of 1871 incubation companies.
  • A Chicago PitchFEST finalist.
  • Named by the FUND Conference as one of the top ten fastest-growing companies.

In 2019, the company moved its headquarters from Chicago to Michigan City, Indiana. “Three years ago, when we were considering where to relocate the company’s headquarters, Northwest Indiana kept coming up at the top of our list of options. There was and continues to be strong momentum and growth,” stated Marchese, himself a graduate of Munster High School and Indiana University.

Tempesta Media today

Not resting on its past successes, the company continues to innovate. Recently, it launched a major addition to its platform, Simple Social Share™, which gives businesses the ability to tightly integrate their content and social media marketing programs together.

Business leaders agree that Tempesta Media continues to innovate with advanced B2B solutions. Jennifer Ratcliff, Director of Digital Media at MNI, commented, “What started out as a basic content management platform 10 years ago has transformed into an end-to-end digital marketing solution that drives revenue and results for B2B companies.”

Powered by a world-class team

Tempesta Media’s team has been a critical part of its success. As Kristan Manley, Director of Service Delivery at Tempesta Media, revealed, “People are the most valuable asset of any business. It’s great to be able to work at a company and in an environment with talented, passionate people.”

When powerful technology is coupled with a strong team, customers see the results. “Tempesta Media continues to lead the content marketing industry with innovative solutions,” commented Jason Wadler, former Co-CEO at JiMMYBAR.

As part of its 10-year anniversary, Tempesta Media is offering several promotions, exclusive to B2B businesses throughout Northwest Indiana. Promotions are available at TempestaMedia.com.

About us

Founded in 2011, Tempesta Media is a leading performance-based provider of content, social, and influencer marketing solutions that drive revenue for businesses. Our managed service brings together our cutting-edge technology with our world-class expertise and industry knowledge to drive leads and revenue for B2B companies. We serve businesses across North America in financial services, manufacturing, business services, technology, and trade services. For more information, please contact us at (312) 371-0555 or Sales@TempestaMedia.com.

Tempesta Media Launches Simple Social Share™

This breakthrough solution is the easiest and most intuitive to use for B2B businesses.

MICHIGAN CITY, IN, UNITED STATES, May 18, 2021 – Tempesta Media has officially released Simple Social Share. It is designed to help businesses easily and seamlessly integrate their content and social media marketing programs together. Doing so provides improved return on investment (ROI) and return on time (ROT).

Beyond tight integration, Simple Social Share helps B2B businesses improve the performance of their social media programs through:

  • Connectivity – Work with major social media platforms for business.
  • Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
  • Content integration – Selectively add social posts to blogs and other content.
  • Auto embed – Automatically embed hashtags and images within each post.
  • Curated social posts – Add third-party posts based on the latest industry events or research.
  • Engagement optimization – Create social media posts that provide maximum visibility and have high viral potential.
  • Social media management services – Have your social media program managed for you.

A social media platform that saves businesses time and money

As a part of Tempesta Media’s comprehensive content marketing platform, customers can now create, schedule, publish, and optimize social, blog, and other content together. Regardless of the type, all content can be managed directly from a single editorial calendar.

“The addition of Simple Social Share is a game-changer for us,” commented Jack Chemtob, founder and CEO of Accident.com.

A social media service that improves marketing program visibility and ROI

Whether a company uses internal staff, freelance writers, or Tempesta Media’s vetted industry expert community to create social media and other content, businesses can now efficiently manage the entire production and publication process within Tempesta Media’s platform. This eliminates the need for customers to maintain up to three different marketing systems, saving valuable time that could be spent on other marketing tasks.

“We no longer need to have two systems,” commented Brett Knox, CEO of Raiven. “As an executive, being able to quickly see everything we are doing from one screen saves us time and helps us better coordinate our content marketing and social media programs.”

About Tempesta Media

Founded in 2011, Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your company. We serve businesses across North America in financial services, healthcare, and business services. Learn how our managed service and platform solutions can help your company achieve success.

Tempesta Media Opens Michigan City Office

MICHIGAN CITY, IN – September 3, 2019 – Tempesta Media is pleased to announce the opening of its office in the uptown area of Michigan City.

The new office will house sales, marketing and operations personnel. Michigan City was selected over several other locations.  Multiple cities in the Midwest were reviewed. The new office is part of the company’s long-term growth plan.

Michigan City’s location is ideal

Tempesta Media selected Michigan City over numerous other cities because of its assets and growth potential.  Michigan City is located less than three hours from multiple major city centers. Chicago, Indianapolis, Detroit and Milwaukee are all within reach.

The city is serviced by two rail networks — Amtrak and the South Shore.   Importantly, it is located near multiple international and regional airports.

A deep talent pool and disciplined governance foster growth

Multiple world-class universities are within 90 minutes of the city, including Purdue University,  the University of Chicago, Notre Dame and Indiana University.  Having access to top talent from these universities will help propel Tempesta Media’s growth.

The city, county and state governments operate with strong fiscal discipline. La Porte County, Indiana also has one of the lowest personal income tax rates in the Midwest.

Selecting the right location can mean the difference between sustainable growth and mediocrity.  Michigan City has the assets, talent and focus needed to truly prosper.

To learn more about Tempesta Media’s new office, please be sure to visit the Economic Development Corporation Michigan City’s website.

Thank you to Northwest Indiana businesses

Through the end of 2019, we would like to thank Northwest Indiana businesses by offering an exclusive content marketing program.

For more information, please call
(312) 371-0555 or visit TempestaMedia.com/Contact-Us

Brand New WordPress Plugin Allows Customers to Speed Up Content Publishing

We are thrilled to officially announce our very first WordPress Plugin
for content publishing.  Customers will now be able to directly access this plugin within their account in Tempesta Media’s content marketing platform.
Instantly make approved content publishing to your website with a single click. The plugin makes it possible to connect to your website easily and quickly.
The video below shows you step by step just how easy it is to begin using the new feature. We’ve also included the written steps below.
How to use Tempesta Media's WordPress Plugin

How to perform content publishing from our content marketing platform to your WordPress website

The easiest way to install this plugin is to use the WordPress Admin interface.

  1. Go to your admin dashboard within your WordPress website
  2. Find the “Plugins” menu
  3. Click on “Add New”
  4. Search for “Tempesta Media”
  5. Click “Install Now”
  6. Go to your “Plugins” menu
  7. Click “Activate” on the Tempesta Media for WordPress plugin
  8. Navigate to the Tempesta Media plugin and click “Settings”
  9. Copy the auto-generated API key
  10. Paste the auto-generated API key into your Tempesta Media WordPress Integration, as found within your account (see
    below)

To paste the API key into your account within Tempesta Media’s content marketing platform:

  1. Login to your Account
  2. Click “Account” in the left side menu
  3. Click “Integrations”
  4. Click “Connect” next to the WordPress plugin
  5. Paste the auto-generated API key (copied from your WordPress account within your new Tempesta Media Publishing plugin) into your Tempesta Media WordPress Integration inside your account

Please don’t hesitate to reach out to us or your account managers with any questions that you have.

New Feature: Estimated reading time improves content marketing results and engagement

Effective content marketing is designed to engage your readers. With so much content available online today, readers need to know what kind of time commitment is required to consume your content, and an estimated reading time provides that information.

Customers are constantly looking for ways to improve their content marketing so they can engage with their target audience more effectively. That’s why we added a brand new feature to our platform – “Estimated Reading Time.”

Understanding consumer online reading habits

Way back in 2006, Neilsen Norman Group published a study of how people consume information online. It was the first time marketers learned about the “F-shaped” pattern of someone’s eyes as they scanned the page.

That was also some of the earliest insights into how content consumption online differed from reading things like books, magazines, and newspapers — the content vehicles that consumers used before the internet came around. Follow-up studies in 2019 revealed that there are multiple scanning patterns, but the reason for scanning is the same: Consumers want to be efficient with their time. They don’t have time to read every word, so they look for the most useful information on the page.

Shorter content is not the answer

As the volume of content online grows, the efficiency bias of customers only increases. However, that doesn’t mean that you should be writing shorter content. Another prominent study from Microsoft in 2015 declared that consumers now have attention spans of just eight seconds. That’s a full second shorter than a goldfish, according to the article, and that comparison is now valid in the minds of marketing teams everywhere.

The problem with this comparison and this information is that data about high-performing content tells us just the opposite. In fact, some of the best-performing content online is long, 3,000 words” target=”_blank” rel=”noopener”>clocking in at over 3,000 words.

Setting reader expectations upfront

So, how do marketing teams balance the consumer’s desire for efficiency with the need to create informative blog posts, web pages, and other online content? By managing expectations.

Consumers want information, and the internet is currently the best place to get it. People are willing to invest time and effort into consuming useful and informative content, but they need to know upfront what they are getting into.

That’s why Tempesta Media includes the estimated reading time on all of the content we produce for marketing teams and businesses who use our managed content services platform. It’s a simple tool to help your readers know how long they need to plan to get through a piece of content on your site. We include the reading time at the top of the article, right below the title, so users can quickly and easily determine the time commitment. This feature is included in these content types:

  • Blog posts.
  • SEO content.
  • News commentaries.
  • Informative articles.
  • Thought leadership pieces.

While it’s not a guarantee that they will read every word, our own research reveals that it will dramatically increase engagement and time spent on the site while reducing bounce rates. Improving these metrics gives you more time and more opportunities to push consumers to a call to action to take the next step, boosting engagement as well as conversions.

Content development to improve your SEO and website performance

We found that by adding this feature to content, it dramatically increases engagement, time spent on site, and bounce rates.

Learn more by checking out our 3-part series about estimated reading times: Do You Need Estimated Reading Times, Part 1: What Are Estimated Reading Times?

Tempesta Media’s New Content Marketing Platform Improves Each Phase of Content Production Cycle

I am pleased to introduce our latest content marketing platform upgrade, v10.0, one of the most significant releases in our history. Our next-generation content marketing platform was developed based on your recommendations. We thank all our customers and partners who contributed their ideas. My team and I greatly appreciate it!
V10.0 is rooted in our vision that going forward, it is not enough to merely create high-quality content. Companies will need to efficiently scale their content marketing programs while driving towards bottom line results.
The improvements in v10.0 will make it even easier and more convenient for you to create better content faster and more efficiently, as well as manage your subscription more easily.

Quality content marketing

Content drives the best results when the quality is high. Our upgraded content marketing platform provides significant improvements to each stage of the content production cycle:

  • Voice Profile™ development
  • Topic ideation
  • Enhanced, two-stage writer team vetting selection
  • Industry-specialized editorial review
  • Improved content optimization

Today, I am happy to announce the launch of our specialized editorial capability.  Like your writing teams, industry-specialized editors will be assigned to you.  Your assigned editors will master your company’s unique style, voice and personality more deeply and quickly.
To further enhance the quality of the content we provide, we have instituted an industry-first, four-phase quality check process that starts with our technology platform, goes through two levels of editor checks, and, lastly, makes its way through Customer Success for a final review.

Efficient scaling for content development with content marketing platform

Time is money, and your time is precious.  For many of you, saving time is one of the reasons you chose Tempesta Media as your managed content marketing solution provider.
To help you get an even better return on your time (ROT), we rolled out our new WordPress™ publishing capability.  Now, you can easily and quickly publish content from Article Document straight to your website with a single push of a button through the content marketing platform.
On deck are integrations with HubSpot™ and Google Drive™. 
Also, to help you scale better, you can now access your content anytime on-the-go with our new mobile-friendly interface available on Android™ and IOS™ enabled devices.

Enhanced convenience to save time writing original content

We are empowering customers to have more visibility and control of their content marketing programs through the following platform enhancements:

  • User-friendly user interface (UI)
  • Simple ordering for content and editorial calendars
  • Manage and download all your content from a single dashboard
  • Real-time calendar view of all your content
  • Easily accessible content templates to streamline content ordering

Going forward, your partner for outsourced content marketing

While these collective improvements represent a new wave of innovation, they are just the beginning.  Our team will continue to roll out more features and capabilities.
On behalf of the Tempesta Media team, thank you for your continued support and faith in us as your trusted content marketing partner.
Regards,
Michael Marchese
Founder and CEO

Tempesta Media Named Top Ten Start-Up by FUND Conference

HONOR FURTHER VALIDATES TM’S CONTENT AND INFLUENCER MARKETING PLATFORM

October 25, 2018 – Chicago, IL – Tempesta Media, LLC a leading content and influencer marketing platform, was named one of the top ten start-ups by FUND Conference.  The event and conference was held in Chicago.  Over 100 innovative companies participated in the event and competition.
“We are pleased that Tempesta Media was selected.  Because many of the attendees were businesses running active digital marketing programs, it represents further validation of our company’s unique approach to solving the challenge most companies face when trying to scale their content marketing programs – how to scale without negatively impacting quality or performance.”, commented Michael Marchese, Founder and CEO of Tempesta Media.
The award marks another achievement and milestone in the company’s progression, adding to a string of successes in 2018.

About Tempesta Media

Tempesta Media is a content creation and micro-influencer marketing platform.  Every business struggles with scaling their content marketing program, without sacrificing quality. Tempesta Media solves this problem.   We deliver 10X better performance for up to 80% less cost than trying to create content in-house.
Using Tempesta Media’s proprietary technology platform and leveraging over 20,000 registered and vetted expert writers, Tempesta Media delivers a scalable solution at up to 10X better quality than competing solutions and up to 80% less expensively than building an internal content marketing department.

About FUND Conference

FUND is the preeminent international connector of entrepreneurs, venture capital, private equity, angel investors, and industry experts with a focus on high-quality curated deal flow, captivating content, and same-day connections. FUND’s market-leading conferences have successfully hosted over 5,000 investors and entrepreneurs from all over the world. FUND alumni have gone on to raise over $300 million collectively in just a few years.