Simple Social Share™

Simple Social Share is your complete social media management solution.

Getting results from social media marketing requires consistency and focus. It also means tight organization and management. Whether it is amplifying your blog posts, developing curated social posts, or managing a publication schedule across multiple networks, Simple Social Share is your solution. 

Social media management is tightly integrated with content marketing

As part of the Tempesta Media platform, you can create, schedule, publish, and optimize social media posts, blog posts, and more from one unified dashboard.

Simple Social Share can quickly and easily manage your company’s created posts, those created by your Tempesta Media writing team, and those from freelancers that you hire.

Simple Social Share recommendations and alerts help guide you toward creating social posts that drive engagement, amplify your message, and align with your industry and brand.

How Simple Social Share helps your business

Simple Social Share is designed to help you seamlessly integrate your content and social media marketing programs together, improving return on investment and return on time. You can benefit from:

  • Connectivity -Work with social media platforms that businesses use most.
  • Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
  • Content integration – Selectively add social posts to blogs and other content.
  • Auto embed – Automatically embed hashtags and images within each post.
  • Curated social posts – Add posts based on the latest industry events or research.
  • Engagement improver – Optimize social media posts for maximum visibility and virality.
  • Managed social media service option – Have your social media program managed for you.

Learn how Simple Social Share can help your company

Simple Social Share is available as a part of the Enterprise platform subscription and is a component of Tempesta Media’s managed service solution for companies in the financial services, healthcare, and business services sectors.

If you are interested in learning more about Tempesta Media’s managed service solutions, please contact us today.

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Tempesta Media Platform Integrations

Tempesta Media offers many different integrations that allow you to use our platform as a cornerstone of your content marketing efforts. Using Tempesta Media as an extension of your digital marketing team allows you to spend valuable time on growing your company. You can view our integrations here.

Google Analytics

Being able to track your content metrics is crucial for every single digital marketing endeavor. Failing to have this insight can be detrimental when it comes to learning and optimizing your content to perform the best that it possibly can.

Integrating your Google Analytics gives you the ability to see all of your important insights from the Content Analytics tab on your dashboard.

Having easy access to the following metrics is vital when it comes to optimizing your content for SEO:

  • Bounce rate.
  • Organic searches.
  • Average session durations.
  • New users.

Additionally, it gives your customer success manager access to the same data. This means that (depending on your subscription level) you can get additional insights and suggestions from our SEO experts.

WordPress and HubSpot

When you order articles from Tempesta Media, your writer also does the formatting, meta information, and anything else requested in your Voice Profile. Integrating your WordPress and HubSpot allows you to instantly publish their completed content as a draft onto your website. All you have to do is review the draft and post it to your blog. This facilitates consistent and quality content that search engines love.

Social media

Tempesta Media allows integrations with your Facebook, LinkedIn, and Twitter into our platform. You can order and schedule three types of social media posts to your website:

  1. Posts written by you and your team.
  2. Ordered in bulk and written by our experts.
  3. Posts ordered with your blog articles to promote the content.

Having full control over and visibility into your social media is essential to a successful content marketing campaign. Once your content has been posted, everyone on your team is notified via email. The email contains a link to the post so you and your team can easily click, review, and promote your content.

Content marketing and search engine optimization don’t have to be complicated, time-consuming, or confusing. The ability to consistently post quality content that is optimized specifically for your company’s marketing goals does not have to be exclusive to large corporations. Content marketing in this age is more important than ever. Therefore, ensuring that you are using Tempesta Media to its fullest potential is just as important.

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Competitive Analysis

Having deep knowledge of your competitors’ content and social media marketing programs can mean the difference between the success and failure of your own program. Competitive analysis is a critical component of your strategic planning process and give you visibility into your competitive environment. 

What’s included in Tempesta Media’s competitive analysis?

Our analysis will examine your designated competitors’ content and social media marketing programs in order to identify areas of strength, weakness, and opportunity for your company. 

These insights can also help you avoid many of your competitors’ mistakes. Below is a small sampling of what our competitor analysis can do: 

  • Measure your program’s progress against your competition. Establish internal benchmarks for success.
  • Identify areas where you are doing well and where your program has hidden gaps. Modify your strategy to exploit opportunities. 
  • Uncover secrets that your competitors are employing to obtain an advantage over you. Develop programs to neutralize their power.
  • Receive specific, actionable recommendations that can drive results quickly and cost-effectively.

Tempesta Media’s competitive analysis sets you up for success

Unlike tools available from other companies, Tempesta Media’s competitive analysis goes further.  As part of our managed solution, the analysis provides you with data, insights and actionable recommendations:

  • Parallel analyses across your top competitors.
  • Evaluation of the data by our content marketing strategists to uncover hidden value.
  • One-on-one consultation to walk you through findings and suggestions.
  • Recommendations for ROI (return on investment) hurdles.
  • Recommendations aligned with your overall strategy and objectives.

Learn how our managed service can be the solution for you

Tempesta Media offers a comprehensive managed solution for companies in the financial services, business services, and healthcare sectors. If your company is looking for a way to drive ROI from content, social media, and influencer marketing, our managed service solution may be a fit for you. Learn more about our managed service.

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Content SEO Optimization and Meta Information with Tempesta Media

Just posting consistent content on your website is beneficial for search engine optimization (SEO). However, optimizing your content for SEO keywords and more will result in a better SEO score. Thus, Tempesta Media is so much more than just a content curation service. We help with content SEO optimization and Meta Information so all of your content has it pre-prepared. Take a deeper look into some of our services in this arena.

In-depth content consultations catered to your goals

Ensuring that you are keeping up with current SEO best practices is the key to ranking higher in search engines. Tempesta Media offers content consulting services in a few different forms.

Full SEO review

The largest form is a full SEO review of your website that provides you with eight hours of research and suggestions from our SEO experts. This is ideal for customers who don’t have a detailed SEO content plan or have not implemented SEO optimization in their content. You can order one here.

Keyword research

Another consulting service we offer is keyword research. You can order a consultation for however many hours you would like us to spend gathering keywords for you. Keyword research can take around 2-4 hours, depending on how extensive you would like the research to be.

This can be helpful in finding:

  • What keywords you are ranking high on.
  • Which keywords could be ranked higher with proper optimization.
  • What keywords would be profitable to rank high on.

SEO optimized articles

Properly optimizing your content can improve your SEO metrics greatly. When ordering an article from Tempesta Media, just select SEO content as the type you would like. This will bring up a few more boxes for you to fill out.

These boxes allow you to identify one or more keywords to include in your article and how many times each keyword should appear throughout.

You can also add SEO specifics to your Voice Profile, like ensuring that your keyword is in the first paragraph or a header. With these preferences and instructions, your writer will not be able to submit content that does not follow your specific guidelines. Content SEO Optimization and meta information automatically becomes prioritized this way.

Well-crafted meta information

Something that is often overlooked in content marketing is ensuring that all of your content has properly filled out meta information. When you order an article from Tempesta Media, your writer fills out all of this information for you. The guidelines for content SEO Optimization and meta information make sure they’re on point.

If you have the WordPress or HubSpot integration, you are able to post your content onto your site as a draft. This makes filling out your meta information even easier, as it all transfers seamlessly from the Tempesta Media platform to the website host.

Search engine optimization and content marketing don’t have to be time-consuming or complicated. The ability to get SEO consulting and create quality SEO-optimized content is crucial. Ensuring that you are using Tempesta Media to its fullest potential can transform your marketing program!

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Plagiarism Screening on the Tempesta Media Platform

Tempesta Media’s plagiarism screening capabilities ensure that all your content is original, giving you both peace of mind and confidence in your program.

Why does plagiarism screening matter?

Plagiarism is the act of copying someone else’s work, without giving them credit.

It presents various problems if left unaddressed:

  • Plagiarism violates copyright laws, which poses potential legal issues.
  • It is unethical to pass off someone else’s ideas as your own.
  • It paints both the writer and the company as untrustworthy and dishonest.
  • Plagiarism makes a company look uninformed, like they aren’t experts in their industry and instead have to rely on others’ knowledge.
  • It can significantly harm your SEO rankings.

Tempesta Media’s plagiarism screening capabilities head off these issues, before you even read the first draft. Our technology automatically scans your writers’ content submissions for any duplications on the millions of publications on the internet.

If an article contains plagiarized content, our system will flag the exact phrase that is problematic as well as the precise website it’s copied from.

Our platform won’t allow content creators to submit their article until the issues are resolved. This forces your content creators to address them, ensuring they learn from their mistakes and, ultimately, present you with better content moving forward.

Even with direct quotes, where the intent is to copy someone else word-for-word, our solution has you covered there too. When our plagiarism screening technology catches plagiarized direct quotes, our editors will verify that the corresponding hyperlink is connected to the phrase.

Combined with the intelligence of our platform, the built-in learning curve for the writers and our expert editors, Tempesta Media can ensure that each piece of content is free of plagiarism. Contact our customer support team if you would like to know more about how we can help deliver great content to your audience.

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Tempesta Media Voice Profile

Our Voice Profile questionnaire helps you define and articulate your company’s voice.

Your company has its own values, solutions, and perspectives that make you unique in what you do. They demonstrate how you can help your audience with their problems and what makes you different in your industry. These are the things that make up your company’s voice. 

Here at Tempesta Media, we know that every piece of content you publish or message you share should personify that voice. Our proprietary Voice Profile questionnaire guides you through capturing it. It helps you detail all of the nuances that make your brand unique to ensure that your writers hit the right notes every time.

What kinds of information is included in your Voice Profile?

 

  • About us. Who are you as a company, and what are your core values?
  • What sets you apart? What makes you different from your competitors?
  • Your audience. Tell us about your audience and who uses your product or service.
  • What’s your style? Are you cutting-edge and forward-thinking, or do you see yourself more as the steady provider of dependability? Do you like things short and sweet? Do you prefer more of a storytelling feel?
  • Your objectives. What are the business goals you want to achieve? More leads? Increased social media engagement?
  • What tone do you want to take? Are you casual and welcoming or a formal representation of expertise and sophistication in your field? Somewhere in between?
  • Sales pitch. Should your content be educational or take a more direct sales approach to introduce your product or service?

Your voice can be customized to each audience

We also know that even within the larger group of your audience, you need to take different approaches to ensure that your content targets the right message and the right priorities to resonate with a particular subsection of your main audience. Voice Profiles are perfect for this, as we can create a different profile for each target audience. You can select the appropriate one with just a click of a button to let your writers know which voice each piece of content should speak from. 

Your Voice Profile grows with you

We don’t stop with just a questionnaire because we know that truly defining your voice goes beyond a short list of questions. That’s why your Voice Profile is designed to be a living document that grows with you. Your customer success manager will work with you to incorporate changes to your profile based on your feedback and trends in your revision requests.

We also recommend a review of your profile at least every six months to make sure that any branding changes your company has gone through are updated and your profile is accurate.  

If you have any questions about your Voice Profile or how to create one, reach out to our customer support team or your customer success manager today.

 

 

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5 Tools to Powerfully Produce High-Quality Content at Scale

What sets high-quality content apart? The right tools can help you produce superior content consistently and deliver outstanding value to your audience.

You can take your content from good to great by incorporating a few additional tools in your creation process. From proofreading tools to apps that enhance the visual aspect of your content, there are different solutions for producing text that is more engaging. Set your sights on creating high-quality content consistently with these five tools.

A readability checker

When writing for an audience, it’s important to adapt your content to their preferred reading level. It will make content more engaging and help you adopt a tone that is more consistent.
The Flesch-Kincaid reading ease score is a method you can use to measure how easy or hard it is to read your content. Essentially, a high score will make your content easy to skim. A low score will help you find the right tone for a professional B2B piece or for an audience with a high level of expertise.
Tempesta Media’s platform has a built-in readability feature to measure the readability level of your content. This tool helps writers adopt the right tone and craft content that is tailored to your audience’s knowledge level.

An attention-grabbing headline generator

A good headline should work as a hook that makes users want to click on and read your high-quality content. Your headlines need to be unique, helpful, specific, and urgent when applicable.
A headline can make a promise or entice curiosity. Likewise, it can be fun or informative. Whatever you decide, it should always tell users what the content is about and what they will get out of it.
You can use a tool like Sumo’s headline generator to get some title ideas for a piece of content. Pair this tool with A/B testing to see which headlines get the most clicks.

grammar and spellingAn impeccable grammar and spelling tool

Poor grammar can be a turn-off for your audience. It can hurt your credibility and leave readers with a negative opinion of your brand.
So, always proofread your content before publishing. You can rely on editing to catch these mistakes, but using tools like Grammarly to streamline this process acts as a second line of defense.
Grammarly can analyze a text, give you a performance score, and highlight spelling and grammar mistakes. This platform measures different aspects of your content and can complement your readability score by providing you with suggestions to improve clarity, delivery, and engagement.

A tool for engaging visuals

Optimizing an article with visual content can improve engagement by 37%. Polishing the visual aspect of your content can make it more appealing and even help readers retain information.
Use white space to make your content easier to read and draw attention to important information with colors or text size. Besides grabbing readers’ attention, visuals can result in more consistent branding and help users recognize your company instantly thanks to a logo or color scheme.
Canva is a convenient tool for optimizing the visual aspect of your content. You can use templates or launch the Canva app to create your own designs from scratch and add images to your content.

An analytics solution for continuous improvement

Producing high-quality content doesn’t happen overnight. You need to set goals for your program, gather data, and measure your performance.
Google Analytics is one of the best platforms for measuring the success of your content marketing program. You can look at traffic, navigation summaries, and conversion reports to assess how your content is performing. Google Analytics also delivers audience and behavior reports with valuable insights that can inform future decisions for the content you create.

Need help producing high-quality content?

You can take your content marketing program to the next level and consistently produce great content by leveraging these five tools to improve readability, grammatical accuracy, headlines, visuals, and content performance measurement.
Tempesta Media can further enhance your program through our solutions that emphasize expertise, thoroughness, and technology. Contact us today to learn more about our platform and how it can help you maximize success.
And download our 100 mistakes e-book for more ideas on how to improve your content marketing program!

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Plagiarism Issues – The Hidden Cost of In-House Content Creation

One real yet oft-overlooked content marketing risk is plagiarism. Plagiarism issues present serious problems, so it’s vital to know how to identify them.

Content is important to companies. It’s often said that “content is king.” Why? Great content attracts customers, creates awareness, engages visitors, and more. Content promotes the company, creates a brand position in the minds of the customer, keeps them coming back to the site, and creates goodwill. And content is key to search engine optimization (SEO). Done properly, SEO raises a site’s rank with the search engines.
Companies sometimes hire in-house content creators to produce all the digital content. More often, an existing employee will be tasked with the additional role of content creator.
Because of time constraints and other responsibilities, employees often try to rush through the content creation process. This can sometimes inadvertently lead to plagiarism issues.

Consequences of Plagiarism

Plagiarism is a scary word — one that high school and college students often meet with dread. No one wants to be called onto the carpet for copying or stealing someone else’s work. The word “plagiarism” derives from the Latin word “plagiarius,” which means “to kidnap.” In this case, it refers to kidnapping someone else’s words or ideas.
As businesses try to produce a constant stream of new, timely information, sometimes plagiarism issues occur, and they are often unintentional. However, these mistakes may eventually lead to career problems for the employee. He or she may be fired, or the company could be sued. In some cases, the perpetrators face jail time. It’s simply not worth the risk.
The three most common forms of plagiarism are as follows.

Self-plagiarism

Self-plagiarismSelf-plagiarism occurs when a person takes something that they have written or published in the past and re-uses all or part of it. Some employees under a time crunch may resort to searching for an old article or blog that they wrote a few years back for another employer and copying and pasting a paragraph or two.

Source-based plagiarism

This type of plagiarism occurs when the writer copies someone else’s work or takes someone else’s idea without citing the source. This is often done because of laziness or dishonesty. It is essential that companies stress the importance of citing sources.

Mosaic plagiarism

As its name indicates, this type of plagiarism is more complex. The writer gets information from many different sources and tries to piece it together into a collage. The writer may paraphrase or find synonyms but still does not give credit to the original authors for their words and ideas. Click here for examples of this kind of plagiarism.

Solutions to plagiarism issues

These types of plagiarism may seem harmless, but engaging in and/or overlooking these behaviors is very risky for both the company and the employee. If plagiarism is discovered, the company’s and the employee’s reputations can be severely affected.
To avoid plagiarism problems, consider outsourcing content creation to a company such as Tempesta Media. Tempesta Media’s platform has a built-in checker that detects plagiarism at the creation stage, helping to avoid plagiarism issues and all problems connected with it.
Most companies want to focus on providing the best product or service to their customers as well as gaining the best results for their stakeholders. Outsourcing content creation will result in quality communication with target audiences. Plagiarism is just one of many possible but easily avoidable content strategy mistakes companies make. Check out this downloadable e-book that outlines 100 content strategy mistakes businesses make and how to avoid them.

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6 Tips for Making Your Style Guide More Effective for Writers

A style guide is a reference document that can speed up your approval process and help you communicate more efficiently with writers.

You may wonder why style is so important in writing. Isn’t the content itself what readers will pay attention to? Yes, great content is important, but the style is part of what makes that greatness.
A good style guide will lead to better communication with writers and fewer editing requests. It will also help you develop content that’s more consistent, especially as you scale up content production.
Is your current guide effective? Here are six tips to improve it.

Share your mission

Content creators need to get a sense of who you are as a company. Catch them up on important topics such as how your business started, significant milestones, core values, and your most recent mission statement.
Your mission statement will give them a better idea of how the content they create supports your goals. This section of your style guide can inform important decisions about matters like word choices, arguments, and opinions.

Establish a go-to tone and voice

Think of your guide as a document that defines how you want your brand identity to be reflected. Defining your tone and voice will make your branding more consistent across the different content you publish.
Do you want to use a casual, conversational tone full of humor? Or do you want to stick with a professional, formal tone written in third person? Be as specific as possible, and give examples of the tone and voice to emulate.

Choose the right readability level

readabilityDetermining your audience’s reading level will result in a better experience. It can keep readers engaged and ensure they actually understand the content.
The Flesch-Kincaid Grade Level and the Flesch Reading Ease score are popular tools for measuring the readability of a text. Use them to set clear expectations for your content.
With Tempesta Media, keeping a consistent readability level is easy. Our solution enables you to set a readability range so all of your articles appeal to the same knowledge level. This allows your readers to easily understand everything you publish.
A higher score will make your content more accessible and easy to skim. A lower score would make more sense for a B2B campaign aimed at educated professionals who expect more value and who understand technical concepts.

Don’t forget about formatting guidelines

Adding a section about formatting to your guide will help you save time when getting content ready for publication. It will also make your content look more uniform.
Do you use AP Style (the standard style guide for business and journalism)? You should discuss unique requests regarding font, lists, hyphens, commas, and more. Update this section to reflect the current publication channels you use and recent content marketing trends too.

Tell writers about your objectives

What are the main objectives of your content marketing program? Do you create content to entertain, educate, or empower? Are you looking for copy that sells?
Writers should have an accurate idea of what you want to accomplish with the content they’re creating. It will help them figure out the right approach for a topic, find the best structure to convey important ideas, and allow them to write compelling calls to action that support your goals.

Optimize your style guide

If you don’t have a guide, it’s time to create one to improve communication with content creators and develop articles that are more consistent. If you already have one, it’s most effective when you update it regularly. Make sure your guide reflects your mission and goals, and set clear expectations for branding, tone, voice, formatting, and readability level.

Need help?

Tempesta Media makes creating a style guide easy with our proprietary Voice ProfileTM. The Voice Profile will walk you through the process of creating a guide by answering some simple questions about your brand and goals to ensure your writers have all the information they need to create cohesive content that looks like it came straight from your own marketing team.
Creating a detailed style guide is only part of the complex content marketing puzzle. For advice on how to set your program on the path to success, read our e-book on 100 mistakes that businesses make when implementing their content marketing programs.

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Top Five Content Management Systems for Improving Your Team’s Performance

A content management solution is a must-have tool for your content marketing team. From publishing to reporting, a CMS will help you create a better process.

Content management solutions (CMSs) are platforms you can use to publish content and organize this workflow. Advantages include tracking your goals and helping team members collaborate.
The following CMSs will help you upgrade your content marketing program.

HubSpot

HubSpot is a popular CMS among large companies. It offers an entire suite of tools to take advantage of.
This platform streamlines your workflows with features that track your tasks and goals. You can add unlimited users and integrate it with Gmail or Outlook too.
You can also use HubSpot to work with a wide range of formats for your content. Think forms and newsletters. Plus, the mobile app is ideal for teams who work on the go.
Besides the free customer relationship management tool, there are also hubs for marketing, sales and customer service.
HubSpot stands out thanks to its reporting tools. You can use them to analyze the user’s journey and use these insights to write content better and faster.

WordPress

wordpressWordPress powers over 30% of the top 10 million websites. It’s a popular platform for a reason. It’s scalable, and the plugins allow you to customize as you please.
The user-friendly interface makes WordPress easy to handle too. You can publish content, edit texts, add images and more.
The WYSIWYG editor (what you see is what you get) is one of the most famous features of WordPress. It’s a convenient tool for publishing content quickly and ensures users have a positive experience with tasks like content formatting. Use SEO plugins and other add-ons to get more out of WordPress.

Drupal

Drupal is an open-source CMS that has been around for 20 years. It’s flexible, scalable and easy to customize.
Drupal comes with different add-ons and modules, so you can choose which ones you want to use and create a personalized tool.
This content management solution also allows you to manage more than one workflow. The API-first approach is interesting if you have an e-commerce store because you can integrate it with Magento.
Additionally, you can turn to an online community for help. The different themes and mobile responsive designs can enhance the user experience. Drupal also stands out thanks to its emphasis on security.

Joomla

Joomla is a free open-source CMS. It powers over 9% of business websites. Advanced users can unlock more possibilities with their coding skills, but you can still benefit from Joomla if you don’t know how to code.
This platform includes SEO tools for optimizing your content, and the security features are impressive. You’ll also find some customizable templates to make your content look unique.
The publishing tools will help with tasks like managing media and articles too. You also can create categories to organize your content.

dashboardTempesta Media

Tempesta Media’s platform can help you completely streamline your workflow for convenience and improved collaboration.
The platform offers a centralized dashboard containing both your content and social media marketing programs. From this central viewpoint, you can see on what date specific content or posts will be ready for publication. By clicking on any content, you can quickly zoom in to see more details, or take specific actions including:

  • Change the scheduled publication date.
  • Make changes to the content.
  • Modify supporting social post messaging.
  • And much more.

Tempesta Media has easy integrations with both WordPress and HubSpot, allowing easy integration
Another benefit is avoiding duplicates when you publish content. You can review published pieces and look for gaps in your strategy for easy optimization.
This tool will help you save time too. You won’t have to switch between different platforms. You won’t have to import data from one platform to another either.

Final thoughts

These five tools are convenient options for streamlining your content management workflow. Make sure you choose ones that match the goals and needs of your content marketing team for maximum success.
To learn more about our centralized dashboard designed for content management, contact us today. Then download our e-book on 100 mistakes businesses often make with their content marketing programs to learn how to best manage your strategy.

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