In this article, we want to outline the three most popular services among B2B marketing agencies.
A marketing agency provides businesses with expertise in terms of content marketing development. B2B content marketing involves using relevant and valuable information to attract, acquire and retain a company’s target audiences.
Content marketing offers numerous benefits, like improving website traffic, increasing your search engine ranking, and improving your brand recognition among the target audience. A B2B marketing agency also creates various types of content for B2B companies, like blog posts, e-books, white papers, and case studies. A good B2B marketing agency has a team of writers who are experts in various industries, plus editors and SEO specialists who will polish each piece of content to achieve the best results for you.
If you’re looking to grow your business-to-business company online, a B2B marketing agency can help you. When it comes to improving your company’s social media presence, a professional agency can formulate a social media strategy and social media campaigns specifically for your company to give you the best return on your investment.
The numerous benefits of successful social marketing programs include enhanced traffic generation, more enthusiastic brand engagement, and superior customer service. A B2B marketing agency will create a specific strategy that allows you to capitalize on these benefits.
This is an effective way for companies to promote their brand without the high cost of advertising, especially for smaller businesses trying to make their name in the world. A B2B marketing agency can provide valuable insight and recommendations about the latest trends in digital marketing along with actionable steps, such as methods to effectively reach out to your target audience. Moreover, a B2B marketing agency can implement those steps for you.
A B2B marketing agency’s main role is to create various marketing strategies for their clients. They make sure their clients enjoy maximum visibility on different marketing platforms.
Tempesta Media understands that each B2B company has unique needs, and we develop a custom plan for your company using proven marketing practices that increase your ROI. We have the expertise to make it happen. Contact us today to learn more.
Undoubtedly every business has faced an issue with Google guidelines, which is why “How can you avoid being penalized by Google?” is such a common search. When you work hard on SEO optimization to rank at the top of search results, you don’t want to be penalized for unclear reasons. To avoid this unappealing scenario, let’s explore the issue further and learn about some best practices to optimize content marketing that will help you avoid penalties.
Why do Google penalties happen, and what do they mean for you?
Google often penalizes a website due to viewing it as a low-quality site that is not trustworthy. Google also penalizes a site if it detects that it has violated any of the guidelines. For example, if your site is not mobile-friendly, then Google will penalize it. As a result, your site will never rank as high as it did before, and you’ll see a significant drop in traffic. These penalties can be brutal to overcome, depending on the severity of the violation. The issue may be temporary, but it can also lead to a permanent ban from the Google index. Follow the rules below in order to optimize content marketing and avoid Google restrictions.
1. Avoid duplicate content
One option to avoid duplicate content is to use supporting tools. For example, by using the duplicate content filter in the Google Search Console, you can identify content that appears more than once on your site to optimize content marketing. You can then choose to eliminate it or consolidate it with another page. If you remove the duplicate content, try to make sure the remaining content answers the user’s query and provides excellent value.
2. Be wary of keyword stuffing
The most common cause of penalties is keyword stuffing. In the past, if you typed in a keyword, it would show up in all of your content. For example, if you typed in the word “car,” it would show up in your article about cars, on your About Us page and on your Contact page. Google has been cracking down on this and has penalized websites for including excessive instances of keywords.
You can still include a few keywords without penalty to optimize content marketing, but you should avoid overuse. It’s better to use LSI (Latent Semantic Indexing) keywords, which are conceptually related terms and are used by search engines to fully comprehend material on a webpage.
3. The most important step in good SEO practices for optimized content marketing
There are a handful of ways to avoid Google penalties, and the best SEO practices are the ones you can keep up with. If you don’t know how to optimize your content marketing correctly to boost your ranking while navigating all the guidelines to avoid penalties, Tempesta Media’s managed solution will help. With our outstanding knowledge of best practices, we’ll help you create or expand your content strategy. Contact us today and start benefiting from expert SEO strategy.
In celebration of Tempesta Media’s 10th anniversary, we sat down with founder and CEO Michael Marchese to answer a few questions and gain insight into the ideas and inspirations behind one of the fastest-growing companies in content marketing as well as offer advice to fellow start-up CEOs.
Can you tell me about the day you had the idea to start Tempesta Media?
It’s interesting – it actually happened by accident. Over the 15 years prior to founding Tempesta Media, I had accumulated many valuable domain names.
I was always looking for a better way to monetize them. Ultimately, I developed a company called Pareto Media Networks in 2008. The whole point of that company was to develop these domains into full websites. We developed a pretty cool system that could turn these domains into websites pretty automatically, and all it needed was content fed into it. That company became successful — we were a PITCHfest finalist at DOMAINfest. By the time the idea came upon me, we were already managing over 2,500 websites.
What ended up happening is we ran a test in the late summer of 2010 to see whether the domain name was what was bringing people to the site or the content. That test proved that content was what was driving not only the visitors but also revenue – much more so than the domain name. While that may seem obvious today, back then, it was revolutionary.
So I had to make a very difficult decision because I saw that content and content marketing were the future. Ultimately, I went back to some of my original investor and said, “You’re going to think I’m crazy, but I’m going to completely shut down the successful business that we have and move it into this completely unproven area. It’s going to take us a couple of years of no revenue or very little revenue while we go and build all this stuff out. But I think this is the future!”
Now, imagine going to your board or your investors and telling them that kind of thing. Clearly, it took some convincing to do. In 2011, we formally started Tempesta Media, while using the month that we discovered the idea – August – as our Founder’s Day. We moved much of the technology we developed with Pareto Media Networks, and the rest is history.
So you decided to take a risk when you started Tempesta Media?
It was a huge risk. Can you imagine having a successful and growing product and all of a sudden saying, “You know, we’re done. We’re not doing this.” And it was actually incredibly fortuitous that we did make the leap. A lot of people thought I was crazy at the beginning!
That decision was the right decision because what ended up happening was Google moved into the marketplace and started offering their own domain parking service. And then probably two years after we started Tempesta Media, Google shut down their whole domain parking business and essentially killed the entire industry. So, they eliminated all the competitors. They became the number-one dominant competitor, like they are here in search today, and then they just shut it down. So imagine the hundreds and hundreds of millions of dollars that were lost across the industry because the industry died. If we hadn’t made that move, we would have been dead.
What did content marketing look like when you started Tempesta Media?
Content marketing didn’t exist, as we know it today, when we started Tempesta Media. We were one of the pioneers that helped get it started, at least digital content marketing. There was offline stuff that was happening for years before that.
I remember that when we said that this [digital content marketing industry] was going to be one of the trends, one of the things that we looked at was millennials. At that time, they were the new generation that was just entering the workforce, and I had observed that millennials did not actively work with what’s called push-based advertising.
They didn’t like advertising pushed on them, like television commercials and banner ads. Instead, they wanted to grab the information they needed themselves – when they wanted it and how they wanted it. That concept’s called pull-based advertising, and content marketing is the cornerstone of that.
So, we noticed that trend, and that’s when we really started to define the industry. We rolled out some of the first content style guides, now called Voice ProfilesTM that we trademark and own, and a lot of other innovations that really separated us.
In fact, I could say today that the revision rate for content at Tempesta Media is 90% better than anything in the industry. And that just goes to show that when you lead and you’re early on within the industry, you can do some innovative things years before other people.
Would you say you were a pioneer in the content marketing field? The first to move into this niche?
Yes, we were one of the first ones. There was a cluster of companies at that time that rolled out all within 36 months of each other.
What were the main challenges for the company at that time, and how did you overcome them?
It was pretty funny – because the industry wasn’t defined, we had to define the industry. So that meant developing the messaging, the business model, the financial model, and the pricing model for a new industry where there were no references.
As an example, we were one of the first ones to roll out subscription pricing for customers. We were one of the first company to put out research on how this new industry was doing. I remember probably the biggest challenge that we had early on was working with venture capitalists about our industry.
Ninety-nine out of the 100 VCs that we talked to had no clue whatsoever what content marketing was. They couldn’t understand it, they couldn’t grasp it, and therefore, it was very difficult for them to find a reason to invest in the company.
Fortunately, because of the relationships I had established over my career, I was able to turn to angel investors to be able to help fund the company early on.
As a first mover, if you were to compare the time when you moved to the industry and today, how has the world of digital marketing changed over these 10 years, and how has the company changed?
The industry has changed dramatically.
First, there is no longer the issue of whether or not content marketing works or is a viable channel. It absolutely is. In fact, with B2B companies that do content marketing, over 40% of their digital marketing budget is now spent on content marketing. That’s up from practically zero 10 years ago. So that’s a great acknowledgment and validates that this is the industry to be in.
I think that another big change for the industry is that there has been that shift that I predicted – where we’d move from push-based advertising to pull-based advertising.
You mentioned the shift from push-based advertising to pull-based. Can you explain a little bit more about that?
The reason I’m giving that backdrop is that at that time, consumers were accustomed to having advertising put right in front of their face, whether they wanted it or not. So if you think about a magazine: You opened up the magazine, and there were advertisements right there. If you looked at a television program, you had commercials interrupting your viewing. On the internet, you had banner advertisements blocking what you wanted to see or riding along with what you wanted, whether you wanted to see them or not. That’s called push advertising.
At around 2000, millennials began to come onto the scene. They were quickly starting to enter the consumer marketplace. They had grown up in an internet-immersed world, and they started to become blind to advertising that was pushed upon them. More importantly, just because of the nature of that generation, they were more interested in seeking what they wanted rather than having that information pushed to them.
That whole concept of seeking the information or seeking the marketing or seeking the brand is what you would call pull-based advertising because the consumer is pulling it to them versus the advertiser pushing it to them. That’s the difference between the two.
Now let’s focus more on Tempesta Media itself. What are its greatest developments or achievements in the past 10 years?
I think there’s a lot. We have served, across our different products and services, well over 10,000 companies. We have also vetted over 25,000 expert writers in the United States. And so, by far, we have one of the most comprehensive writer networks in the industry.
We’ve had multiple awards. I mean, just last month, we were named one of the Top 24 content marketing companies in Indiana, and we’re number four.
We were named by FUND conference – over several hundred other startups – one of the top 10 best startups in the industry at that time .
But I think the most flattering or biggest achievement we can say is how our customers, how our writers, and how our employees feel. And based on Net Promoter Score® surveys, as well as internal satisfaction surveys, we have never been in a better position than we are today.
Michael, can you describe what Tempesta Media means to you on a personal level?
Well, the name Tempesta is actually an Italian word, and it means storm or tornado – “tempest.” I always felt that what we were doing was very much acting as the bad boy on the street or the black sheep and going against everyone to do the right thing. You know, do something, make things better.
Because you have to remember: When we started the company, part of why we came up with the name Tempesta was that the current business environment at that time was not in the best interest of writers or small businesses. Small businesses were going out of business left and right because all the traditional forms of marketing that they relied on – newspaper advertising, magazines, direct mail – they were all disappearing.
And they were getting stuck with a choice of Facebook or Google and nothing else. And with the costs of Facebook and Google, which are still rising, they didn’t even have the expertise to deal with it. And so they were going out of business just because they couldn’t figure out how to adapt to this whole new environment.
At the same time, journalists all across the country, here in the US, were getting laid off nonstop because the newspaper and magazine model didn’t work anymore. So when I said Tempesta Media would be a thing I hold most personally, it’s like, “Man, you know what? You get up every day and can make millions of dollars doing other stuff, but I get up every day knowing that what we’re doing is actually helping people. It’s making the world a better place.” Do something that matters!
You mentioned that Tempesta in Italian means storm. Why did you decide to choose an Italian word? Was it your idea or someone else’s?
Sono Italiano. I’m Italian. My family is originally from Italy. My parents are not native Americans. They are naturalized Americans. And so obviously, I grew up in an Italian household where both English and Italian were fluently spoken.
When we were starting the company, we faced challenges trying to get prospective investors to believe that the world of journalism and small business marketing could be changed. I felt that we really needed to sweep away this antiquated way of thinking.
I still remember to this day there was one venture capitalist that told us, “You know, what you’re trying to do has been attempted multiple times, and no one has ever succeeded. And they’ve had tens of millions of dollars to do it, and you’re trying to do it with a fraction of that. So it just can’t be done.”
I said, “Well, why can’t it be done?” And they said that it’s just the way it is. And that just pissed me off – you have no idea – and I said, “You know what, these people – the whole table – just need to be cleared, and something new needs to come in.” And that’s where Tempesta Media was. If you think about a tornado, it clears everything in its path.
Can you talk a little bit about the future? Can you share some of the plans and goals for Tempesta Media in the next 10 years? What can we expect?
I guess let’s start off with the industry as a whole. It’s my belief that content marketing, social media marketing, and influencer marketing will all merge together under one common solution. So as it is today, companies typically have to use multiple systems, teams, and platforms in order to execute a cohesive content, social, and influencer marketing campaign. I feel that that’s going to all consolidate into one solution, which, by the way, we are rapidly moving in that direction.
And I think also, you’re going to see the average writer essentially become a cyborg. And you’re probably saying, “What do you mean cyborg? Half-human, half-writer?” In one sense, yes. I think artificial intelligence, combined with smart algorithms and an excellent writer with deep expertise, will make that writer so much better. If they do not have all those capabilities enmeshed within the content that they write, they’re not going to be able to compete.
So we’re going to lead the path on marrying the best of technology and the best of writers’ creativity together into one solution. That’s the second thing I see happening and where we’re going to lead.
To conclude our interview, from your personal experience, what lessons would you want other founders to take away from Tempesta Media’s 10-year history?
That’s a good question. We made a million mistakes to get to this point, and every mistake was a learning experience. So there’s a couple of things that I would recommend.
First off, leverage the cloud. And by that I mean many providers like Amazon, Microsoft, Azure – they provide all kinds of support, credits, and everything else to get you cloud-based. If you are developing a solution that is not cloud-based, you are losing out.
The second thing is venture capital is not the only way to success. It’s not the only path to get there. Many people will tell you to go and spend money on a whole bunch of different things, and at the end of the day, you don’t need them. There is no reason, for example, to hire a PR firm anymore, until you’ve gotten to at least the million or $2 million of revenue. Content marketing has replaced a portion of PR, so there’s really not a need to do that.
Another recommendation that I’d have is hire the very best people that you can financially afford. If you have to reduce even your compensation or go without compensation to get the very best people – do it, because many entrepreneurs think they can just do it themselves, and it is the number-one mistake. What an entrepreneur is supposed to do is really get the very best people, give them all the resources that are necessary for them to succeed, and get the hell out of the way. That’s, I think, a lot of the reason why small businesses and startups don’t scale.
The final thing and the most important thing: Ignore what everyone else tells you. Listen to what your customers tell you and what your employees are telling you based on their experiences with the customers as well. Go and talk to your customers who cancel. Find out why they cancel. Directly. Hear it yourself as the founder and CEO. If you do the things that I’ve outlined, it will save you hundreds and hundreds of thousands of dollars of lost capital, and it will get you to scale much quicker.
And finally, one other important thing: balance. Entrepreneurs like myself, and I’ll be the first to admit it, we are very much passionate about what we do. However, too much of a good thing can turn into a bad thing. Make time for life outside of your company. Even if it is a couple of hours on a Thursday night, do it. You’ll quickly find that if you dial back the number of hours that you work, the hours that you do work will be more productive and impactful.
Simple Social Share is your complete social media management solution.
Getting results from social media marketing requires consistency and focus. It also means tight organization and management. Whether it is amplifying your blog posts, developing curated social posts, or managing a publication schedule across multiple networks, Simple Social Share is your solution.
Social media management is tightly integrated with content marketing
As part of the Tempesta Media platform, you can create, schedule, publish, and optimize social media posts, blog posts, and more from one unified dashboard.
Simple Social Share can quickly and easily manage your company’s created posts, those created by your Tempesta Media writing team, and those from freelancers that you hire.
Simple Social Share recommendations and alerts help guide you toward creating social posts that drive engagement, amplify your message, and align with your industry and brand.
How Simple Social Share helps your business
Simple Social Share is designed to help you seamlessly integrate your content and social media marketing programs together, improving return on investment and return on time. You can benefit from:
Connectivity -Work with social media platforms that businesses use most.
Dynamic triggers – Conditionally publish social content immediately after your blog post is published on your website.
Content integration – Selectively add social posts to blogs and other content.
Auto embed – Automatically embed hashtags and images within each post.
Curated social posts – Add posts based on the latest industry events or research.
Engagement improver – Optimize social media posts for maximum visibility and virality.
Managed social media service option – Have your social media program managed for you.
Learn how Simple Social Share can help your company
Simple Social Share is available as a part of theEnterprise platform subscription and is a component of Tempesta Media’s managed service solution for companies in the financial services, healthcare, and business services sectors.
If you are interested in learning more about Tempesta Media’s managed service solutions, please contact us today.
Tempesta Media offers many different integrations that allow you to use our platform as a cornerstone of your content marketing efforts. Using Tempesta Media as an extension of your digital marketing team allows you to spend valuable time on growing your company. You can view our integrations here.
Being able to track your content metrics is crucial for every single digital marketing endeavor. Failing to have this insight can be detrimental when it comes to learning and optimizing your content to perform the best that it possibly can.
Integrating your Google Analytics gives you the ability to see all of your important insights from the Content Analytics tab on your dashboard.
Having easy access to the following metrics is vital when it comes to optimizing your content for SEO:
Average session durations.
Additionally, it gives your customer success manager access to the same data. This means that (depending on your subscription level) you can get additional insights and suggestions from our SEO experts.
WordPress and HubSpot
When you order articles from Tempesta Media, your writer also does the formatting, meta information, and anything else requested in your Voice Profile. Integrating your WordPress and HubSpot allows you to instantly publish their completed content as a draft onto your website. All you have to do is review the draft and post it to your blog. This facilitates consistent and quality content that search engines love.
Posts ordered with your blog articles to promote the content.
Having full control over and visibility into your social media is essential to a successful content marketing campaign. Once your content has been posted, everyone on your team is notified via email. The email contains a link to the post so you and your team can easily click, review, and promote your content.
Content marketing and search engine optimization don’t have to be complicated, time-consuming, or confusing. The ability to consistently post quality content that is optimized specifically for your company’s marketing goals does not have to be exclusive to large corporations. Content marketing in this age is more important than ever. Therefore, ensuring that you are using Tempesta Media to its fullest potential is just as important.
Having deep knowledge of your competitors’ content and social media marketing programs can mean the difference between the success and failure of your own program. Competitive analysis is a critical component of your strategic planning process and give you visibility into your competitive environment.
What’s included in Tempesta Media’s competitive analysis?
Our analysis will examine your designated competitors’ content and social media marketing programs in order to identify areas of strength, weakness, and opportunity for your company.
These insights can also help you avoid many of your competitors’ mistakes. Below is a small sampling of what our competitor analysis can do:
Measure your program’s progress against your competition. Establish internal benchmarks for success.
Identify areas where you are doing well and where your program has hidden gaps. Modify your strategy to exploit opportunities.
Uncover secrets that your competitors are employing to obtain an advantage over you. Develop programs to neutralize their power.
Receive specific, actionable recommendations that can drive results quickly and cost-effectively.
Tempesta Media’s competitive analysis sets you up for success
Unlike tools available from other companies, Tempesta Media’s competitive analysis goes further. As part of our managed solution, the analysis provides you with data, insights and actionable recommendations:
Parallel analyses across your top competitors.
Evaluation of the data by our content marketing strategists to uncover hidden value.
One-on-one consultation to walk you through findings and suggestions.
Recommendations for ROI (return on investment) hurdles.
Recommendations aligned with your overall strategy and objectives.
Learn how our managed service can be the solution for you
Tempesta Media offers a comprehensive managed solution for companies in the financial services, business services, and healthcare sectors. If your company is looking for a way to drive ROI from content, social media, and influencer marketing, our managed service solution may be a fit for you. Learn more about our managed service.
Just posting consistent content on your website is beneficial for search engine optimization (SEO). However, optimizing your content for SEO keywords and more will result in a better SEO score. Thus, Tempesta Media is so much more than just a content curation service. We help with content SEO optimization and Meta Information so all of your content has it pre-prepared. Take a deeper look into some of our services in this arena.
In-depth content consultations catered to your goals
The largest form is a full SEO review of your website that provides you with eight hours of research and suggestions from our SEO experts. This is ideal for customers who don’t have a detailed SEO content plan or have not implemented SEO optimization in their content. You can order one here.
Another consulting service we offer is keyword research. You can order a consultation for however many hours you would like us to spend gathering keywords for you. Keyword research can take around 2-4 hours, depending on how extensive you would like the research to be.
This can be helpful in finding:
What keywords you are ranking high on.
Which keywords could be ranked higher with proper optimization.
What keywords would be profitable to rank high on.
SEO optimized articles
Properly optimizing your content can improve your SEO metrics greatly. When ordering an article from Tempesta Media, just select SEO content as the type you would like. This will bring up a few more boxes for you to fill out.
These boxes allow you to identify one or more keywords to include in your article and how many times each keyword should appear throughout.
You can also add SEO specifics to your Voice Profile, like ensuring that your keyword is in the first paragraph or a header. With these preferences and instructions, your writer will not be able to submit content that does not follow your specific guidelines. Content SEO Optimization and meta information automatically becomes prioritized this way.
Well-crafted meta information
Something that is often overlooked in content marketing is ensuring that all of your content has properly filled out meta information. When you order an article from Tempesta Media, your writer fills out all of this information for you. The guidelines for content SEO Optimization and meta information make sure they’re on point.
If you have the WordPress or HubSpot integration, you are able to post your content onto your site as a draft. This makes filling out your meta information even easier, as it all transfers seamlessly from the Tempesta Media platform to the website host.
Search engine optimization and content marketing don’t have to be time-consuming or complicated. The ability to get SEO consulting and create quality SEO-optimized content is crucial. Ensuring that you are using Tempesta Media to its fullest potential can transform your marketing program!
Tempesta Media’s plagiarism screening capabilities head off these issues, before you even read the first draft. Our technology automatically scans your writers’ content submissions for any duplications on the millions of publications on the internet.
If an article contains plagiarized content, our system will flag the exact phrase that is problematic as well as the precise website it’s copied from.
Our platform won’t allow content creators to submit their article until the issues are resolved. This forces your content creators to address them, ensuring they learn from their mistakes and, ultimately, present you with better content moving forward.
Even with direct quotes, where the intent is to copy someone else word-for-word, our solution has you covered there too. When our plagiarism screening technology catches plagiarized direct quotes, our editors will verify that the corresponding hyperlink is connected to the phrase.
Combined with the intelligence of our platform, the built-in learning curve for the writers and our expert editors, Tempesta Media can ensure that each piece of content is free of plagiarism. Contact our customer support team if you would like to know more about how we can help deliver great content to your audience.
Our Voice Profile questionnaire helps you define and articulate your company’s voice.
Your company has its own values, solutions, and perspectives that make you unique in what you do. They demonstrate how you can help your audience with their problems and what makes you different in your industry. These are the things that make up your company’s voice.
Here at Tempesta Media, we know that every piece of content you publish or message you share should personify that voice. Our proprietary Voice Profile questionnaire guides you through capturing it. It helps you detail all of the nuances that make your brand unique to ensure that your writers hit the right notes every time.
What kinds of information is included in your Voice Profile?
About us. Who are you as a company, and what are your core values?
What sets you apart? What makes you different from your competitors?
Your audience. Tell us about your audience and who uses your product or service.
What’s your style? Are you cutting-edge and forward-thinking, or do you see yourself more as the steady provider of dependability? Do you like things short and sweet? Do you prefer more of a storytelling feel?
Your objectives. What are the business goals you want to achieve? More leads? Increased social media engagement?
What tone do you want to take? Are you casual and welcoming or a formal representation of expertise and sophistication in your field? Somewhere in between?
Sales pitch. Should your content be educational or take a more direct sales approach to introduce your product or service?
Your voice can be customized to each audience
We also know that even within the larger group of your audience, you need to take different approaches to ensure that your content targets the right message and the right priorities to resonate with a particular subsection of your main audience. Voice Profiles are perfect for this, as we can create a different profile for each target audience. You can select the appropriate one with just a click of a button to let your writers know which voice each piece of content should speak from.
Your Voice Profile grows with you
We don’t stop with just a questionnaire because we know that truly defining your voice goes beyond a short list of questions. That’s why your Voice Profile is designed to be a living document that grows with you. Your customer success manager will work with you to incorporate changes to your profile based on your feedback and trends in your revision requests.
We also recommend a review of your profile at least every six months to make sure that any branding changes your company has gone through are updated and your profile is accurate.
If you have any questions about your Voice Profile or how to create one, reach out to our customer support team or your customer success manager today.
What sets high-quality content apart? The right tools can help you produce superior content consistently and deliver outstanding value to your audience.
You can take your content from good to great by incorporating a few additional tools in your creation process. From proofreading tools to apps that enhance the visual aspect of your content, there are different solutions for producing text that is more engaging. Set your sights on creating high-quality content consistently with these five tools.
A readability checker
When writing for an audience, it’s important to adapt your content to their preferred reading level. It will make content more engaging and help you adopt a tone that is more consistent.
The Flesch-Kincaid reading ease score is a method you can use to measure how easy or hard it is to read your content. Essentially, a high score will make your content easy to skim. A low score will help you find the right tone for a professional B2B piece or for an audience with a high level of expertise.
Tempesta Media’s platform has a built-in readability feature to measure the readability level of your content. This tool helps writers adopt the right tone and craft content that is tailored to your audience’s knowledge level.
An attention-grabbing headline generator
A good headline should work as a hook that makes users want to click on and read your high-quality content. Your headlines need to be unique, helpful, specific, and urgent when applicable.
A headline can make a promise or entice curiosity. Likewise, it can be fun or informative. Whatever you decide, it should always tell users what the content is about and what they will get out of it.
You can use a tool like Sumo’s headline generator to get some title ideas for a piece of content. Pair this tool with A/B testing to see which headlines get the most clicks.
An impeccable grammar and spelling tool
Poor grammar can be a turn-off for your audience. It can hurt your credibility and leave readers with a negative opinion of your brand.
So, always proofread your content before publishing. You can rely on editing to catch these mistakes, but using tools like Grammarly to streamline this process acts as a second line of defense. Grammarly can analyze a text, give you a performance score, and highlight spelling and grammar mistakes. This platform measures different aspects of your content and can complement your readability score by providing you with suggestions to improve clarity, delivery, and engagement.
A tool for engaging visuals
Optimizing an article with visual content can improve engagement by 37%. Polishing the visual aspect of your content can make it more appealing and even help readers retain information.
Use white space to make your content easier to read and draw attention to important information with colors or text size. Besides grabbing readers’ attention, visuals can result in more consistent branding and help users recognize your company instantly thanks to a logo or color scheme. Canva is a convenient tool for optimizing the visual aspect of your content. You can use templates or launch the Canva app to create your own designs from scratch and add images to your content.
An analytics solution for continuous improvement
Producing high-quality content doesn’t happen overnight. You need to set goals for your program, gather data, and measure your performance. Google Analytics is one of the best platforms for measuring the success of your content marketing program. You can look at traffic, navigation summaries, and conversion reports to assess how your content is performing. Google Analytics also delivers audience and behavior reports with valuable insights that can inform future decisions for the content you create.
Need help producing high-quality content?
You can take your content marketing program to the next level and consistently produce great content by leveraging these five tools to improve readability, grammatical accuracy, headlines, visuals, and content performance measurement.
Tempesta Media can further enhance your program through our solutions that emphasize expertise, thoroughness, and technology. Contact us today to learn more about our platform and how it can help you maximize success.
And download our 100 mistakes e-book for more ideas on how to improve your content marketing program!