How Do You Know When to Outsource Content Writing?

Knowing when to outsource content writing to a professional will help you bring your business visibility to the next level.

Unfortunately, creating content involves an overwhelming amount of work. This isn’t great news if you don’t have a strong content marketing program. Fortunately, you can outsource content writing and let the pros handle it.

The biggest perk to marketing your business online is the amount of money you can make from the traffic you receive. The resulting engagement will lead to more new customers and clients and help you retain existing ones. This is how your ROI grows online. Content gives you the greatest visibility for your brand and business. You want to create a vast amount of meaningful content to keep the flow of visitors high and constant.

But if you are the type of business owner or company who wants to focus solely on building your business and creating unique content, there is hope. You are one of the best candidates to outsource your content production to an agency that works with professional writers.

Outsourcing content writing allows you to focus on other aspects of running a successful company while still producing top-notch content.

If you’re wondering when you should outsource your content writing, keep reading.

When should you outsource content writing?

Consider outsourcing immediately if any of these apply to you:

  • Your business is making enough money to hire a professional content team.
  • You want to focus strictly on growing and improving your business.
  • You don’t have a team to dedicate to content marketing.
  • You don’t have time to develop, produce, edit, and publish content.
  • You want to scale your business and increase traffic.

Before hiring an agency, make sure they have the best writers available — regardless of location or experience level.

Top writers are usually in high demand. That means working with an agency that has a first-class writing team gives you access to superior writers to create content for your company — and you don’t even have to look for them.

Outsourcing content writing is less expensive than producing content in-house. When you don’t need to hire full-time employees to handle content production, you outsource only the amount of content that needs to be written and pay for that amount of work.

What to consider before you outsource

When choosing a partner, pick one who:

  • Is reliable and can meet deadlines.
  • Can create original blog posts and other written material representing your business and brand.
  • Knows your industry and can create content that attracts potential customers or clients.

Put your content writing in the hands of professionals

Our team at Tempesta Media has helped many businesses achieve their goals by leveraging our content marketing expertise and providing high-quality blog posts that are optimized for SEO.

Tempesta Media is a one-stop shop for all your content production needs. We serve customers in business services, financial services, healthcare, and more who have chosen to outsource content writing. Our 23,000 continuously vetted professional writers can give you a quick turnaround time on any project from start to finish! We offer results-oriented companies like yours the solutions they seek.

Contact us today to learn more about how we can help boost your visibility with content writing.

How Can MSP Marketing Increase ROI for E-Commerce?

Because e-commerce is content-rich, good content and effective content can become so entangled that they blend and it becomes difficult to tell them apart. Managed service provider marketing, or MSP marketing, can use your company’s content in ways that launch its ROI to otherworldly levels.

What is MSP marketing?

MSP marketing, in this context, refers to marketing efforts implemented at scale, in a coordinated fashion, and using advanced technology. Most businesses that feature e-commerce do so to serve their customers better and increase their competitiveness. Many, however, also quickly see that marketing for these avenues can be highly involved. For an e-commerce business, SEO alone is more work than most owners have the staff or acumen to tackle on their own. Social media can then get neglected, email can get less attention, and marketing coordination or direction can dive before long. This is where an MSP marketing provider can bring a team of specialists to drive a meaningful ROI increase at a reasonable price, adding real value at the customer level. Such a partner can also enable you to scale up quickly and easily.

Why is MSP marketing so effective?

MSP marketing leans heavily on technology and on letting the service drive productivity gains. This means it scales well, which is to say specialists do it best. A business that adds an e-commerce function is adding a lot of work they might not realize they’re adding, particularly related to marketing. This can quickly overwhelm a business, even one with a well-staffed marketing department, because e-commerce creates a lot of new, often underappreciated marketing needs. An MSP marketing specialist can very quickly spool up a suite of services at a fixed monthly price to increase ROI without inflating content budgets.

Less content, more uses

The MSP marketing approach uses state-of-the-art AI and machine learning technology to identify patterns the human mind cannot. It then gets the most out of each piece of content by using the information it has gleaned to repurpose and stack content in ways that increase its usefulness. For example, the long-form blog post can be cut into pieces, and each piece can be featured in a different medium or combined with another piece of content.

All the skills, and outreach too

One of the best ROIs in marketing comes from manual outreach, which is the effort involved in approaching influencers to get them to collaborate with you, let you publish on their platforms, and interact with your products. When you engage an MSP marketing company to help you, this is perhaps one of the greatest advantages you can expect to gain. A full-service marketing agency can automate and scale the entire process of recruiting influencers to work with you as part of a suite of services and at an affordable monthly retainer.

Conclusion

Using an MSP marketing company to scale your e-commerce efforts is a financial act at its core. It pays off with much more than a simple ROI, however. Some of the rewards can be intangible as new relationships and opportunities interact to produce new business and new ways to combine channels. And, with the focus of MSP marketing on increasing ROI already, these intangibles can often make results genuinely spectacular. If you would like to explore the ways our managed services platform can help your business scale its e-commerce efforts, please get in touch with us.

How Can a Full-Service Marketing Agency Help You Stand Out When Selling Online?

A full-service marketing agency can supplement your team where you need it most.

E-commerce continues to boom and grow exponentially. In 2020, retailers saw a whopping 25.7% surge in online sales, and projections expect 2021 will see an additional 16.8% climb. Sales are expected to be more than $4.9 trillion by year’s end. While the statistics are strong, it also means competition will increase. To make your mark in an already crowded online space, you’ll want to take specific steps to stand out from the competition. A full-service marketing agency can help. Here’s how.

What are 5 ways a full-service marketing agency can help you stand out in a competitive online space?

1. Identify your audience

To start, your partner can help you identify and get to know your target audience to gain a clear understanding of them. Once the ideal customer is understood, you can move forward:

  • Pinpoint the pain point of your target audience.
  • Flesh out the solution you plan to offer them.
  • Identify the demographics you want to target.
  • Write a sentence to describe your ideal customer.

After completing your audience profile, you can begin to strategize and plan for their customer journey. An experienced marketing agency can help you work this out too.

2. Set goals and objectives

The ultimate goal for any business is to increase revenue and boost profits. However, to achieve those results, you need to take specific steps. The path to online success won’t happen overnight. To reach the end game, set goals and objectives, such as:

  • Identify ways to increase organic traffic.
  • Uncover methods to gain leads.
  • Improve conversion rates.
  • Boost customer lifetime value.
  • Lower customer acquisition costs.
  • Discover channels to catch consumers’ eyes.

Tangible metrics will help you track what’s working in your marketing strategy and, perhaps more importantly, what isn’t working. This way, you can pivot to try something else. A content marketing expert can help you with all of the above.

3. Plan a content marketing strategy

To gain better visibility online, a good plan is necessary to succeed. Developing a content marketing strategy designed to encompass a variety of approaches will help get you there. Your partner can help you build a strategy from the ground up and:

  • Determine delivery channels.
  • Develop a style guide.
  • Create a content schedule.
  • Establish a social media presence and management.
  • Plan and deliver targeted content.
  • Analyze the performance of all marketing channels.

Ultimately, strategizing your content can result in a more prominent web presence, increase interest, boost outreach and position you as a thought leader. Furthermore, it’ll help you to build stronger – and better – relationships with your customers.

4. Develop a comprehensive SEO strategy

Search engine optimization is a vital part of an online marketing strategy. It’s highly effective, drives web traffic, and spurs online growth. A full-service content marketing agency can help:

  • Ensure your website’s pages are SEO optimized and use good keywords.
  • Develop a blog with a steady stream of content your customers want.
  • Stand out against competitors as a thought leader and expert in your field.

Your knowledgeable content marketing partner will also make certain you stick to best SEO optimization practices while avoiding the biggest SEO mistakes. As a result, you’ll enjoy better Google (and other search engines) indexing.

5. Integrate automation

The more you can automate, the better. You’ll be able to dedicate your resources to other important tasks, such as personalized customer service and pursuing core competencies. Your managed service provider partner can streamline the content process and develop a seamless approach to boost your online visibility.

It’s difficult for many companies to bolster their web visibility to attract online customers. However, with a good content marketing strategy and an expert partner to help, you’ll soon find your company achieving the results you want.

Tempesta Media is a full-service marketing agency and will work with you to achieve your online marketing goals. We invite you to contact us today. Learn more about how we can help you boost your brand’s web visibility. We’re happy to answer any questions.

Customer Retention for E-Commerce – How to attract customers and keep them with digital marketing?


Initial e-commerce customer acquisition is a costly and time-consuming process. Once you have a new buyer, a full service marketing agency can help you implement strategies to retain the customer and maximize their customer lifetime value and contribution to profitability.

Many companies focus lots of time and effort on attracting new customers. The real riches, though, do not come from the first e-commerce purchase. True profitability occurs when you improve customer retention. It’s important to focus on the customer lifetime value (CLV) of each new buyer, and a full service marketing agency can help you turn them into a long-term customer.

How digital marketing can increase customer retention

Improving customer retention can make or break a business. Previous buyers typically account for 65% of a company’s business. Take the time to truly understand your existing customers in order to figure out the best way to get them to buy from you again.

With the help of your full service marketing agency, you can create a digital strategy that appeals to your customer base. Marketing campaigns can be tailored to the needs and desires of your recurring buyers. Focus on building an ongoing, close relationship with your customers. This will help to assure future profitability.

Create a customer loyalty program

Customers like to be recognized and treated well. When you create a great loyalty program, you reward your existing buyer base. You also encourage increased purchasing. If you partner with a full service marketing agency, you can create powerful digital programs that bolster loyalty.

Customers love loyalty programs. Often they get bonuses and rewards for their continued buying. You can also create email special offers tailored to your existing customer base. Loyalty gifts for continued buying create an ongoing bond with your customers.

Using a customer referral program

A top-notch customer referral program is a win-win proposition. Current customers are happy when they get rewarded for referring new buyers to you. Basically, they are compensated for being your brand ambassadors.

New clients love referral programs because they receive an incentive as first-time buyers. They appreciate the special offer they received. Because they were referred by a friend or colleague, they come psychologically prepared to buy. Best of all, when they become customers, they are four times more likely to refer your brand to others.

Increase your focus on corporate responsibility

Customers like to buy from companies that focus on corporate and social responsibility. It’s not enough that the product is good. They want to know that they are purchasing from a firm that is also a good global citizen. This makes them happy with their purchase and makes them feel like they are making a difference.

Your full service marketing agency can highlight the positive steps you are taking to improve the world. They can craft messaging that shows customers that you truly care. Customers like buying a product they love from a company they respect. They will also refer you to others if they like what you are doing in the world.

Leveraging the power of digital content personalization

One of the best ways you can increase customer lifetime value is by getting to know your customers. Everything you learn can be stored in a marketing database. True power comes when you combine your marketing database with digital messaging. This allows you to create personalized group marketing campaigns.

Within your database, you can segment the sets of customers who have like interests. A full service marketing agency can then create custom messages that target each customer group. This allows for near one-to-one communication at a customer grouping level. Customers will feel they are being addressed personally, and you can offer them specials and communications that exactly match their needs.

To reach the next level in customer retention and profitability, contact Tempesta Media today. We can help you create the innovative programs and digital communications you need to maximize CLV and improve the profitability of your business.

How to Create a Financial Services Content Marketing Strategy?

Designing a financial services content marketing strategy comes with unique issues. Here we outline a repeatable strategy for creating content that solves problems to engage and attract new customers in this niche.

Creating a financial services content marketing strategy can be a challenge for marketing teams. This is because financial services firms exist in a unique niche. Exploring what makes them different is an important part of developing a sound content process and strategy.

Financial Services Is a Unique Ecosystem

Financial services firms are distinct from other firms that employ content marketing for several reasons:

  • They are highly regulated, and content must often meet compliance guidelines and receive clearance from compliance departments.
  • They are prone to disruption, primarily because they have been regulated so heavily.
  • Their subject matter can be dry, making engagement more challenging.
  • Their work can be especially lucrative, making competition levels high.

Below is a process that marketing teams can use to create financial services content marketing strategies that perform.

Consider the Goal

This might seem obvious, but asking yourself exactly what you’re trying to accomplish is essential. When we answer this question, it serves several functions. Asking the question early helps to clarify goals and eliminate fluff. Content that does this well will stand out if our audience is mostly Generation Z and Millenials versus Boomers or Gen Xers. This is because what is important in the financial life cycles of each of these groups is different. Young people typically have more debt, less income and higher spending than their older counterparts, who often have more assets, more income and less debt. Tailor your messaging to each group, and your results will thank you.

Create Unique, Detailed Personas

To create great content is to craft content so it informs the audience while getting them to engage with it. Drawing them in can mean different things, though. It can be helpful to develop detailed marketing personas for each of the types you wish to attract. In this process, marketing teams decide who their desired customer is and what their biggest pain points are. What are they trying to accomplish? What stands in their way?

Then, the team can create content that leads each persona step by step through each stage of the customer acquisition process. Doing this in a financial services context might involve going into much more detail in this step since finances tend to color and be colored by other aspects of our lives. For example, it could be important to know for marketing purposes that Zach Zoomer, your Gen Z persona, drinks highly caffeinated drinks every day (and thus budgets for it and views this purchase as essential). Make your marketing personas as detailed as is reasonable for your campaign.

Identify Bottlenecks

Finding the bottlenecks that impede progress is the longest and most involved step when designing a financial services content marketing strategy. Process bottlenecks that appear on the surface frequently aren’t the actual bottlenecks.

Once you’ve set the goal and identified the composite personas and problems you’ll be helping them solve, many times you will identify apparent bottlenecks before arriving at the real ones. Problems that appear on the surface can be complex outcomes of other sub-processes. Compliance tends to be a recurring bottleneck in financial services, for example. Still, solutions to compliance constraints often come about by examining those processes and finding ways to work with compliance personnel to speed things up.

Create Simple Rules to Swarm Bottlenecks

Once you’ve found the bottlenecks that inhibit your process, you can begin to create simple rules that eliminate them. A marketing manager could, for example, meet with the client’s compliance director and come up with processes that speed up approval times. Batch processing, creating AI-based scanning scripts, or even training and certifying an editor to pre-approve content could all be possible solutions.

This entire process of “Goal, Bottleneck, Rules” can also be applied to each smaller issue. Helping the compliance team to identify their true goal could help to streamline their process, for example.

Get help with financial services content marketing

At Tempesta Media, financial services is one of three core industries that our managed service solution serves. We can help you build and capitalize on your content marketing strategy to connect with your target audience and grow your customer base. To find out more about how we can help you, contact us today.

What Content Marketing Software Is Best for Your Business?

Find a solution that enhances your efficiency

The growth of content marketing has come with a vast number of solutions for content creation. In this article, we aim to address some of the challenges you might face when choosing the right content marketing software for your business — one that makes it easier to get your message out effectively while maximizing your ROI.

1. Decide whether you need content marketing automation

Content marketing automation is the process of identifying repetitive marketing tasks and outsourcing them to trusted partners or automating them through a content platform. Some tasks to automate are:

  1. Share content across social media.
  2. Create analytics metrics.
  3. Email newsletters.
  4. Stage processes, monitor their status, and update them.

Bringing in expert content marketing services that know how to implement automation can give you the best results.

2. Define the content marketing platform requirements

To choose the best content marketing software for your business, you need a strategy map with defined processes. In addition, the map should define content actions clearly.

For example, does the software have a complete tool set to manage content? Can the platform manage, distribute, and regulate access to the content? Does the platform manage all digital file types and include documents, images, photos, videos, and other multimedia?

3. Make sure the content platform includes content marketing services

Make sure managed content marketing services are an option when you decide on a solution. For example, some content platforms provide managed services to drive revenue for businesses. These services use their technology to achieve higher performance and boost your ROI.

As an example of a feature-rich solution, a top-tier content marketing service offers guides for content creation. For example, does the platform have reference materials like optimized content for Google searches? Or does it offer a large library of e-guides and case studies?

4. Evaluate the content marketing software for DAM features

Make sure Digital Asset Management (DAM) is a part of the content marketing platform. The platform needs to manage digital assets such as:

  1. Strategy and planning calendars.
  2. Content workflow processes.
  3. Shared content.
  4. Content publishing service.
  5. Social media and performance metrics.

content marketing platform

Choose the best-in-class content marketing software for a marketing edge

We hope this article has given you insights that help you make an informed decision about your content marketing platform. A platform with managed services will give you an edge in a competitive field. Managed services focus on creating a road map that leads you to success.

It’s wise to select a platform vendor that works to achieve financial results rather than simply create content. The best solution drives profits to build a strong ROI.

Therefore, it is worth selecting a content platform that bases compensation on performance or achievement of business objectives rather than narrow goals like the amount of content produced.

Where to begin your content marketing platform search

A great way to start looking for content marketing services is to contact Tempesta Media, a leader in managed services for the business, healthcare, and financial industries. We provide top talent and a proven system to meet your content marketing challenges.

As a gift to help you start your journey, please accept our free e-book and resource guide, “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.”

What Is Branded Content Marketing and How Can You Get It Right?

Branded content as a key to audience connection

Branded content is content designed to deliver the company’s vision and values. It aims to build brand loyalty with the audience at an emotional, interactive level. Often, the content uses videos or other methods to tell a story, resonate with the audience, and create an emotional bond with the brand rather than products. Read on for branded content marketing tips that can take your audience engagement and brand loyalty to new heights.

Why is branded content marketing so effective?

Branded content inspires audiences to connect with an organization’s values. In comparison, content marketing builds relationships between the audience and a company’s products and services. So, both marketing methods work toward specific objectives.

The digital world has grown rapidly as more brick-and-mortar companies move to an online model. This rapid growth of online businesses has created many new challenges for branded content. Such challenges include finding ways to create an adequate supply of fresh content for the growing needs of media sources.

The result is more opportunities for digital branded content and content marketing. Trust in traditional marketing is falling, while the demand for digital content continues to grow. To meet the demand, companies are turning to branded content to engage customers.

Branded content is a primary player in content marketing for 2021 and beyond. A USC Annenberg survey found 75% of marketing professionals would use some branded content.

Branded content is about values, not products

Branded content marketing, when done right, establishes relationships with an audience on personal and emotional levels rather than on a logical level. Its storytelling method is unique in marketing. When a compelling story conveys a brand’s values and vision, readers will remember the company’s values, consciously or subconsciously, long after they finish reading it. It adds meaning to visitors’ experience and creates an emotional connection to instill brand loyalty.

Branded content best practices and resources

Now that you understand what branded content is all about, let’s move on to how you can use it most effectively. For example, it is crucial to ensure branded content ads are clearly labeled. A presentation of clear, engaging content draws the reader into the story and creates stronger brand loyalty.

In addition, you can make sure a visitor has some control over the content, such as by giving them the ability to block it. This sense of control over content can be a big plus for a visitor. They will respond more positively and feel that they have had a better experience.

Best practices

These are some other branded content marketing best practices:

  1. Engage the visitor with compelling videos.
  2. Use videos on social media sites that are focused on the target content.
  3. Create stories to engage the audience and evoke an emotional response.
  4. Strengthen brand loyalty by focusing on the brand rather than the product.
  5. Select the correct social media channel for brand content messaging.
  6. Use storytelling to engage visitors and grow brand loyalty.
  7. Create value with branded content and encourage visitor loyalty.
  8. Develop a buzz about the content for various social media sites.

Expert resources

When you get brand content right, 94% of customers are more likely to show loyalty. Branded content campaigns require planning with a strategic approach. A smart move is to enlist the expertise of an external business partner that can help to:

  1. Create outlines for blogs, videos, social media, and other processes to be used as a blueprint for future brand content campaigns.
  2. Develop an editorial calendar to keep brand content production on schedule.
  3. Create brand content by writing, editing, and preparing content for publication.
  4. Scale content as needed to free up internal staff for other vital tasks.

Three steps to successful branded content marketing

Here, we offer you a step-by-step blueprint for implementing a branded content marketing campaign.

  1. Select the correct channel. Choose your channel before you create the content. Conduct research to determine the best channel with the highest coverage that maximizes visibility and engagement with your content. Some of the many channels are:
    1. Email
    2. Company website
    3. Paid media
    4. Brand advocates
    5. Social media (organic or paid)
  2. Create compelling content.
    1. Content channels grow in step with social media. As a result, the audience for content is much greater than in past years. Strategic planning and development are vital to make content marketing target-specific.
    2. Conduct competitor research to find out what formats will best engage with your visitor and choose a format that makes sense. Some formats to use are:
      1. Videos
      2. Case studies
      3. White papers
      4. Blogs
      5. Infographics
    3. Create the content and revise it. Ask yourself if the content represents your brand. The audience should gain real value from your content so they can understand who you are and have a reason to show loyalty.
    4. How much your brand content is shared may rely on your message, voice, and format. One way to keep your voice synced with your brand is to create a message map that guides you through the content creation process and keeps you on point.
  3. Maximize content visibility.
    1. Develop a promotion plan for the best content exposure. Promote often to build influence both inside and outside the company. Always represent your brand clearly and concisely.
    2. Your company’s employees are an asset. Create engagement with your content among your internal team by:
      1. Make sure all are aware of the new content during company meetings.
      2. Promoting the content on company or employee Facebook pages.
      3. Encouraging team members to follow employee Facebook pages.
      4. Appointing employee brand advocates to create buy-in for your content.

Is branded content right for your organization?

Branded content delivers a message directly to your target audience. The ultimate goal is to connect with the audience and create a strong emotional response. Due to the explosive growth of the digital market, it may be advisable to employ a managed services company to maximize your branded content message.

Digital marketing is a proven way to build a brand that makes website visits more personal and brings the visitor closer. And that is always a winning proposition.

Executive summary

Branded content has become a more significant part of marketing. However, maintaining a relevant brand and establishing what that brand stands for becomes more difficult each year due to increased online competition. Because branded content is so effective, it is expected to grow by nearly $418 billion during 2021-2025 at close to 16% CAGR.

The projected growth of digital marketing shows the strong influence of brand and content marketing. All indicators point to now as the time to invest in branded content.

An excellent resource for branded content marketing is “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.” This free e-book from Tempesta Media can serve as a valuable reference guide for your journey.

We invite you to contact Tempesta Media and discover the full potential of branded content marketing. Let us show you how branded content can stand out in a crowded market.

Is Your 2022 B2B Content Marketing Strategy Built to Perform?

Data and tech can upgrade your strategy in the new year

Your B2B content marketing strategy for the upcoming year deserves a good, hard look. Things are changing quickly, not just in the B2B world, but more generally with what’s working in marketing. Content marketing has come to the forefront during the recent pandemic, and getting the most out of it in the coming year will require some introspection and strategy. Here are some concrete steps your team can follow to tune up your marketing engine.

Gather insights

To hit a target, we must first know what that target is. Content marketing is a broad concept, and we need to tailor it to the objectives at hand. How do we decide what those objectives are?

Go to the source. Ask your customers or clients, and analyze your data from previous campaigns in light of your findings. You’re looking for ways to stay on message about how your offerings benefit the customer. It’s also essential to generate new ideas for content types and formats that will engage the human beings in those businesses to interact and consume your content.

Audit existing content

Once you’ve gathered your information and examined your data in light of it, consider how your existing content has performed. Generate ideas for leveraging your best-performing content. A B2B content marketing strategy that serves you well in 2022 will include a careful blend of proven and new creative content. It’s crucial that your approach engages your market in new ways, stays on message, and creates further inroads to communicate that value to your audience.

Get creative with new marketing channels

Thanks to the time the world has spent in various states of lockdown, you can easily find new channels to adapt proven content. For example, the video topic that performed so well last year in that format could be adapted to suit a research report, white paper, case study, or virtual event. Repurposing high-performing content is often a low-risk way to leverage it. The pandemic has augmented the importance of channels like virtual events, often over traditional media such as video and case studies.

Utilize AI and machine learning

Artificial intelligence, or more specifically, machine learning, has come a long way in just a short while. While general intelligence is still a far-off probability, the technology has advanced beyond identifying which pictures contain a stop sign. AI-based marketing tools allow teams to componentize content, create it once, and utilize it across various channels, often with sophisticated predictive analysis and creative capabilities.

Over 40% of marketers say AI and machine learning help improve performance and increase revenue. At the same time, over 77% say they’ve automated less than one-fourth of their marketing tasks, so there’s plenty of room for growth.

Drive engagement

Maintaining the objective is paramount in developing a B2B content marketing strategy. To reach our audience, we must first engage them in ways they both like and trust. Only then can our messaging reach them at the level required to maximize its value.

2022 promises to bring us unprecedented opportunities for growth. Giving your B2B content marketing strategy the attention it deserves now should pay dividends in the new year.

Tempesta Media can help you change with the times. A great place to start is with our e-book “100 Mistakes Companies Make When Starting, Optimizing, and Scaling Content Marketing Programs.” It uses data from a variety of businesses to show you how to succeed where they didn’t. If you would like to learn more about using data and technology to grow your business, contact us.

How to Attract Clients With Finance Content Marketing?

You can reach an ideal audience with your finance content marketing efforts.

The financial services market is projected to reach $22.5 trillion by the end of 2021, and you can be a part of this 9.9% growth rate by investing in finance content marketing strategies.
 
The financial services industry has already shifted methods in the last five years. The good news is that most of your prospects are already searching online for a financial advisor, meaning that you have an audience, and they are interested. In fact, mobile searches for financial planning have jumped by 70%, according to Google.
 
So, now is the perfect time to attract clients with your financial content marketing efforts. And you’ll be sure to see a positive return on investment.

What is finance content marketing?

Finance content marketing taps into digital marketing strategies and deliverables specifically related to financial services. Some examples of deliverables include blog posts, emails, infographics, social media, videos, and websites that educate your audience. You want to solve their problems with your products and services.
 
Before you can begin to solve problems for your audience though, you must first build a relationship with them. Trust is a crucial part of financial content marketing, as your audience needs to know you are a credible source who they can rely on for something so important as their money.

How does financial services content marketing help your business?

Finances can be scary and intimidating for your audience. Your job is to offer financial tips and ideas that will help your audience better manage their money, and in turn, trust your expertise for future problems they may have.
 
By offering content that’s easy to understand, you’re also building trust in your products and services. You’re establishing yourself as an authority, which directly correlates with higher conversions and better customer outreach. You should be the go-to resource whenever they have any questions or concerns about their financial health or what to do.
 
By doing so, you’re connecting with your financial services prospects and clients in real and direct ways. That direct access allows your prospects and clients to trust you.
 
They begin to see that you’re there to help them every step of the way. That’s a level of trust and commitment that is the basis for long-term commitments and loyalty, which drives revenue at a lower cost.

What kinds of content do you cover with content marketing financial services?

Your financial services marketing efforts cover many areas of content and deliverables. But, you’ll probably start at the basics:
  • Infographics: Helping your audience understand processes and digest information with visuals that are easy to decipher.
  • Blog posts: Quick-hitting articles that answer common questions, address typical challenges, cover relevant industry topics, and offer actionable takeaways to establish value with your audience so they come back for more.
  • Long-form content: Establishing thought leadership and authority in the industry.
  • Customer stories: Showing potential clients how you’ve helped people like them so they have a real-world (and more reliable) explanation of the value you can offer.

Get help

Content helps portray you as an authentic and authoritative voice in the industry. You’ve got the experience and background that your prospects and clients demand, and with content marketing, you can show that to them easily.
 
At Tempesta Media, financial services is one of the core industries we serve. With our managed service solution, we can help you take control over your finance content marketing program to reach and appeal to your audience and start gaining ROI.
 
To learn more about how we can help, contact us today.
 

How Marketers Can Win With an Employee Advocacy Program?

An employee advocacy program unlocks a whole new side of your company, using your employees to help foster trust and authenticity.

The most important advocates for your company are your employees. Employee advocacy is the perfect way to tap into the real power of social media. Real people (your employees) will share the benefits of your products and services. When you’re able to successfully launch your employee advocacy program, you can reach the vast majority of prospects who want to buy from “real” people.

What is employee advocacy?

Employee advocacy simply means that your team is part of the force that shares your company messaging. It’s not really a new idea. You’ve probably seen lots of employees sharing details about their companies.
It could be something as simple as thanking the boss for a birthday lunch to celebrate the company’s latest milestone.
Some employees may already regularly share your content too. If that is the case, it’s obvious that they’re already watching the company feed on LinkedIn, Twitter, or Facebook.

These interactions and posts are often informal, and it’s great to see employees who are so tied to the company’s culture and strategic approach. They feel compelled to share it with their audience. Employee advocacy programs work best when they are strategic, organic, and sustainable.

What is the importance of an employee advocacy program?

This program is effective because the voice of your company becomes “real” and personable coming directly from your employees. It’s a voice that’s uncomplicated and authentic, and it’s trustworthy. Instead of a faceless corporation trying to connect with an audience, your employees are more approachable and trustworthy in the eyes of your prospects.
As a result, your employee advocacy program can attract new talent and new business because it creates an authentic connection. By learning about your company through your employees, your audience will feel that they have a better picture of who you are because they can put names and faces with the solutions you offer and the goals you set.
It’s also a great way to share company news, job postings, events, snapshots of your company culture, and service announcements. Capitalize on the power of your team’s positive culture and experience to help your audience see who you are as a company.

What are the benefits of employee advocacy?

You’ll derive the most benefits from your employee advocacy program when you have a sense of what goals you want to achieve. Here are the most obvious areas of focus.
  • Marketing: You can significantly extend your reach. Your employees will also garner a more positive engagement with their followers since it is more organic and authentic. Prospects love it!
  • Recruiting: You may have already asked your employees to post about current openings. When your employees advocate on your behalf, you will reach more highly qualified candidates. You’ll also improve your brand positioning and exposure.
  • Sales: Encourage your employees to be authentic about your company. It’s a great way to influence buying decisions. And that’s how you effectively make those sales.
Your employees know better than anyone else what you offer. They may already sell for you even if you don’t realize it. Your employee advocacy program will make more of a difference in your company’s growth than you might ever have imagined.

Ready to use social media and content to your advantage?

An employee advocacy program contains a lot of moving parts, one of the biggest being having great content to share. No matter how personable your employees are on social media, it will be hard to make a breakthrough if the content doesn’t engage people.

At Tempesta Media, our managed service solution can help you make social media and content marketing work to your advantage. To learn more about our services and find out what we have in the works for employee advocacy, contact us today.

Posted in Q&A