How Content Marketing Software Helps Drive ROI?

Using content marketing software can help you take your marketing strategy to the next level. It’ll also help you achieve stronger content marketing ROI and position yourself as a leader in your industry.

If you’re striving not only to survive but also thrive in a competitive market and uncertain economy, you can take steps to better position your business in your industry. To do this, you’ll want a well-thought-out strategy designed to yield a strong return. Content marketing software easily fits the bill.

Inserting this component into an overall marketing strategy can help you boost conversions and drive better ROI. Here’s why.

Why invest in content marketing?

Businesses of all sizes find content marketing to be a worthwhile strategy. According to HubSpot’s State of Inbound report, 53% of marketers even make content creation a top priority. Furthermore, this number is consistently growing. Content marketing is that important. Whether you’re targeting consumers or pursuing B2B content marketing, you gain a competitive advantage.

Here are a few of the primary benefits:

  • Achieve cost-effectiveness. Investing in a strategic content marketing plan costs less than traditional advertising.
  • Grow brand awareness. Content consistently presented across different online channels goes a long way towards making a brand more familiar to the public. This is especially true if it offers useful, interesting, or fun information.
  • Nurture relationships. Content marketing enables companies to move away from one-sided advertising into a two-way street. Customers today want to engage with the brands they’re interested in. Give them the chance to react to social media posts, comment on blog posts, and more. Then watch your brand blossom! Plus, ongoing dialogue builds trust.
  • Grow social media following. Publish quality, shareable content and people will pass it along to their social networks. Watch both your following and your quality of leads grow.

In addition to the above benefits, content marketing provides compounding ROI. This is because it enables you to increase quality visits to your website each month and positions you as a thought leader. People will want to share what you have to say. (Not to mention good content marketing boosts SERPs too!)

Now, take all this and imagine if you were to automate the process? In a nutshell, it’ll also save you both time and money.

Reasons to consider content marketing software

Content marketing software or a content marketing platform is a solution that businesses can utilize to automate their process and achieve a good ROI. Most content marketing platforms offer automated features within their packages.

These include content creation, content management, collaborative calendars, social media account management, scheduling, digital media assets, engagement reporting, and analytical tools. Keep in mind though, not all content market platforms offer the same automated features. You’ll want to evaluate the ones you want and be sure to ask your partner if they are offered.

Once you get started, you’ll enjoy streamlined processes that increase marketing productivity, lead generations, and conversions to sales, and you’ll see an overall improvement of the entire customer journey. Free up your team to focus on your company’s core competencies. All combined, watch both your content marketing ROI and your business thrive.

Take your content marketing to the next level

A strong content marketing ROI doesn’t come on its own, it does require a level of commitment and the right type of expertise. Tempesta Media is a managed service provider. We offer results-oriented companies the solutions they seek. To learn more about how we can help boost your ROI and establish a smart content strategy with our content marketing software, contact us today.

What Are the Benefits of Content Development Outsourcing?

Why do so many companies choose to invest in content development outsourcing? There are many benefits to take advantage of.

Today’s online landscape is incredibly competitive. To keep up, companies need to consistently strive to outshine others in their industry. Most companies, small and large, find they need to invest in content development if they want to compete. However, the key to success isn’t just to do your content marketing well. You need to do it better than your competitors, which may mean seeking the help of content development outsourcing services.

How do outsourced marketing services provide a solution for SMBs?

Small- and mid-sized businesses (SMBs) typically have limited budgets. Not to mention, they have little to no access to a robust marketing team. In response, it’s not unusual for SMBs to find content marketing cumbersome.

Their small teams are often too stretched. Or worse, employees perform double duty with other responsibilities and can never devote enough time or energy to any of their tasks to create quality work. As a result, desired results may not materialize. (In fact, undesirable results may surface.)

If you’re already doing content marketing, you know how challenging it can be to consistently create and publish new material. Outsourcing content marketing offers SMBs the solution by taking some of the time, money, and resource considerations off their plate.

How does content development outsourcing benefit large companies?

Outsourcing content development isn’t just a smart investment for SMBs. Large companies can benefit too. They don’t have to onboard full-time experts to handle content creation, which saves money on onboarding, training, and providing resources for more people.

A content marketing partner also offers a fresh perspective and new messaging ideas, both of which can effectively reach deeper into a targeted audience base. Furthermore, an expert partner can offer you a competitive advantage. For instance, they already know what works – and what doesn’t – for your competitors.

Content experts also tend to keep up with marketing trends. This doesn’t always happen in-house when there are a thousand other tasks to complete. Thus, with a dedicated partner, you’ll gain access to cutting-edge strategies as they emerge.

Why does outsourcing content marketing work?

Regardless of a company’s size, outsourcing content marketing offers a multitude of benefits. So, it’s not surprising that 78% of companies have a content team of 1-3 people. However, this small size puts huge pressure on those select individuals.

Aside from removing internal pressures, consider these other tangible benefits that come with outsourcing your content marketing strategy:

  • Quick and easy start. Getting started is key. Simply share your goals with your partner, detail your target audience, and outline your style guide. Your partner will handle the rest and you can see ROI increase.
  • Gain expertise. Gaining access to a team of qualified, experienced, and knowledgeable writers can easily breathe new life into your strategy. Let your partner create industry-centric content.
  • Eliminate internal bias. With an external team to identify areas of improvement, you can make your content even more effective and boost your publishing abilities.
  • Create customer-friendly content. People actively working in an industry tend to speak jargon. This doesn’t always translate well to a customer base. Your partner will ensure that content is written for your target audience and that it solves their pain points in words they can easily understand.
  • Cost savings. With content development outsourcing, you empower your staff and bolster your budget. Freeing up these two assets allows you to focus on core competencies and growth, without pouring money down the drain on stagnant marketing strategies or costly employee resources.

Get help from an expert

Outsourcing content writing to an expert third party is a smart move for many businesses, large and small. If you need help with your content strategy, Tempesta Media’s managed solution offers you 360-degree service. Contact us today for a no-obligation consultation. We’re happy to answer any questions.

What to Consider When Choosing a Full-Service Marketing Agency?

Tips to Help You Connect With the Right Full-Service Marketing Agency

When seeking to hire a full-service marketing agency, you want a partner who thoroughly understands your requirements and pain points. The agency you choose should also have a good grasp of your industry or the particular type of business you run. When selecting a managed service provider for your content marketing strategy, consider the following.

1. What are my business’s goals and overall mission?

A good B2B marketing agency will seek to thoroughly understand your business goals and your company’s mission. The more information you can provide up front, the better. The right agency will ask questions to clear up any uncertainty.

If your potential partner doesn’t have a clear grasp on the marketing goals you want to accomplish, it will almost always lead to poor results. On the other hand, a full-service marketing agency that “gets” you right from the start will be equipped to drive results and offer a better ROI.

2. What do I need in terms of resources and staffing?

Not all managed service providers are created equal. The right full-service marketing agency marketing agency possesses the expertise in your industry to deliver high-quality results. It will have all the tools it needs to help with audience research, determine SEO, create and track metrics, produce content, develop a social media strategy, and execute influencer marketing and email marketing.

Additionally, when connecting with a full-service content marketing agency, you want to make sure it has the resources in-house to get the job done right. For instance, it will have enough strategists, writers, designers, and other staff available and ready to work on your account.

3. What kind of budget can I allocate for marketing?

Chances are you have a firm (or at least approximate) budget to adhere to. Be sure to have this settled before you reach out to content marketing agencies, and then be prepared to discuss it during your conversations.

This will help your potential partner understand what you have to work with and determine if it can cover the scope of services you seek. If not, the agency might have alternative suggestions to jump-start your content marketing campaign.

4. What is the track record of the managed service provider?

Your ideal partner will not only exemplify your brand, but also drive conversions. This means you’ll be able to bring your company to its full potential and keep it on the path of positive growth. When speaking with potential agencies, be sure to learn about the following:

  • How does the marketing firm keep up with marketing trends? (See if it can cite examples of how it has adapted to changing trends.)
  • Does the B2B marketing agency know how to effectively and efficiently use technology?
  • Can the company show examples of past work and/or demonstrate experience in your niche?

The bottom line is the right agency will be thoroughly prepared to manage your marketing activities while keeping within your budget.

A full-service marketing agency can offer you 360-degree service while bolstering your company’s brand. If you need help taking your business to the next level, Tempesta Media’s managed solution will help. We have the resources you need to create or expand your content strategy.

Contact us today for a no-obligation consultation.

How to Generate Leads With Content Marketing?

If you want to turn your website into a lead generation machine, then it’s time to invest in content marketing.​​ And it’s not as difficult as you might think. 

Businesses of every size should consider taking proactive content marketing steps to generate leads and increase sales. To make your content stand out from that of your competitors and drive traffic to your website, you need to identify and use the right topics and the right words.

Some businesses are already using content marketing very effectively. However, for most small businesses, it remains an afterthought — something to do if you have the time. After years of refusing to take a smart approach to it, you might be wondering why content marketing is even necessary. 

What is content marketing, and why does content matters for lead generation?

Content marketing is the technique of creating and distributing relevant and valuable content to attract and retain a clearly defined audience. It is a highly effective way to build trust with your target audience, establish yourself as a thought leader in your industry and increase your conversions. 

Content marketing creates three times as many leads as other forms of marketing. However, its success depends on the quality of your content. No matter how good your strategy is, if your content is not well written, it won’t convert many prospects. Always ensure you are creating quality content that is search engine friendly. Consider getting help from a professional writer or team of writers if you are not confident in your own writing skills or do not have the capacity to create content for your blog. 

The content you’re producing today is probably the most critical component of your marketing strategy, one that determines how efficiently you will generate leads tomorrow. In fact, research from the Content Marketing Institute and MarketingProfs found that 78% of B2B marketers use content marketing as a key tactic to support lead generation.

What type of content works best for lead generation?

The first criterion of content development success is that it must be appealing to your target audience. You might not get any leads at all if you create content that doesn’t aim to reach your ideal audience. Instead, you might end up with unqualified leads that don’t convert into sales, which is even worse than getting no leads at all because you’ll be wasting important resources to convert low-potential prospects.

The main question is how to generate leads with content marketing? When it comes to B2B marketing and content, remember that different contexts and scenarios dictate which types of content will work best for lead generation. The long and short of it is this: Your audience is far more likely to respond to the types of content that answer their specific questions. 

Different types of prospects may have different questions, and they are looking for different answers on each step of their buyer’s journey. Let’s consider what they might be searching for at each stage.

Awareness stage

At the awareness stage, the target audience should be aware of your product or service prior to making a buying decision. 

Any resources spent on awareness-stage prospects should  seek to advance them to the consideration stage and increase their trust in your brand so they are more likely to purchase later. Content created for the awareness stage should provide as much value as possible right away, with no commitment or sales pressure. These are some effective mediums for raising awareness:

  • Social media. Social media has been a useful tool for businesses, especially those using digital marketing channels. It has proven effective at driving high levels of brand awareness and lead generation. 
  • Email marketing. Email marketing helps you generate leads and close deals faster. If you are looking for a quick way to expand your customer base, this is the most efficient method.
  • Infographics. They can be used to give readers information they may not have known before visiting the site, often at a glance. You can also use them to display graphs, charts and data to share more information about the company.  Many organizations use infographics to communicate with their audiences in a more visually.
  • Video. The main benefit of video is that it allows you to humanize your brand. The best videos for lead generation are customized to show company culture, product information and expertise in a conversational way. Video marketers are said to generate 66% more leads and enjoy a 54% boost in brand awareness each year.

Consideration stage

At this point in their journey, prospects aren’t ready to buy yet. They still need help to find the course of action that will resolve their problem. Use these types of content to educate your audience about what you do and how you can bring value to them:

  • E-books. By creating an e-book, you have the opportunity to explain something in detail, show different types of uses for your product or service, and describe why someone would choose to use your product over a competitor’s product. 
  • Blog posts. Your blog is an important tool for generating new consumers and drawing traffic to your website. It gives you a chance to showcase your expertise and establish your authority in your industry. 
  • Webinars. The most important thing is that attendees have a personal connection with your business. You want them to get to know you, associate a voice with a face, and eventually personalize your company and build a relationship.

Decision stage 

When buyers are ready to make a purchase decision, they should have all the information they need to buy with confidence. That’s why you should use all your marketing tactics to ensure that buyers know your company and what it offers at this stage of the buying cycle. 

Prospect at this point are the most qualified buyers because they are well informed about their problem, fully comprehend their requirements and know all about the solutions available to meet it. These are some content types you can create to give buyers deep, detailed information:

  • Whitepapers. The right words can inspire a person to purchase a product or service. They can even lead someone to advocate for your brand or product without any form of compensation. The key to using white papers as a marketing tool is to make sure they are targeted toward the right individuals.
  • Testimonials and case studies.  Marketers use testimonials and case studies to attract leads into the sales funnel. This is a perfect way to show your expertise with real examples and help prospects see the value of your product or service, based on others’ feedback.
  • Email marketing. Email marketing has become one of the most popular lead generation methods at almost all the buyer stages. The service is cost effective, time efficient, easy to learn and simple to set up. If you still don’t know how to write an effective email for your lead generation campaign, Tempesta Media is here to help.

In Summary 

By generating leads with content marketing, you can put yourself at the top of the business game. Content is king, but you have to know what type of content to use to achieve your main goals. By following our recommendations, you can not only increase your lead generation efforts but also ensure your overall marketing strategy produces the best possible results. At Tempesta Media, we offer various types of services to meet your needs. Contact us today, and we will prepare a plan to increase your leads with our content marketing expertise.

What Are the Main Benefits of Content Marketing Services?

Getting some outside help is a viable solution for busy marketing teams. The benefits of content marketing services include reducing your workload, growing your online presence, and more.

With more businesses using digital tools, working closely with outside elements is easier than ever. It allows you to find a marketing service that will become an extension of your team. There are several benefits of content marketing services.

A trusted source of information

More than half of businesses say they have a small content marketing team, sometimes with a single employee. Working with a larger team means getting access to a wider range of expertise.

Industry experts can help you become a trusted source of information. The EAT signal that Google considers for search result rankings will go up. Plus, content marketing experts will increase your marketing ROI with content that keeps readers coming back for more.

You’ll also get to work with SEO experts. They will optimize your content to improve your visibility. Analysts will help you learn more about your market and competitors as well.

Branding and connecting with your audience

One of the benefits of content marketing services is that you’ll get to develop a branding strategy. Your vendor will use this framework to create content with a consistent tone. The result? Content that helps you stand out while improving brand awareness.

With your marketing team able to focus on other important tasks, your content marketing service will deliver a steady stream of fresh content. Publishing new pieces regularly is good for SEO, and it can help with engagement.

Additionally, you’ll get access to different content formats and different channels. You’ll be able to connect with your audience on their preferred platform, including social media. As a result, it will be easier for you to build a relationship with them, as you’re meeting them where they are.

Getting results

A content marketing service will deliver measurable results. You’ll find out where your marketing dollar goes and learn more about what works with your audience.

Lead generation is the most important metric for marketing teams, but it’s only one aspect of a bigger picture. Besides generating leads, content marketing services can help with:

  • Delivering quality content that keeps you in control of the conversation.
  • Offering a positive user experience with content that answers questions.
  • Moving prospects along the sales funnel with actionable content.
  • Developing content that helps prospects move independently through your sales funnel.

Learn more about the benefits of content marketing services

Working with a trusted content partner will enable you to take advantage of all these benefits and more. Tempesta Media is a content marketing partner that acts as an extension of your internal team. We can help you get more out of your online presence with content that converts. Contact us to learn more about optimized content marketing!

How Can Outsourced Marketing Services Improve Your ROI?

Cost is a key consideration for outsourced marketing services. However, the value or ROI you get out of outsourcing is just as important.

Outsourced marketing services can help you focus on what’s important by reducing the workload of your internal team. They can also help you get more out of your marketing efforts with content and strategies that support growth and a higher ROI.

Extend your internal team

Your ROI can increase across several processes if you take a strategic approach to assigning tasks.

It can be hard to let go of control over certain processes. But, the right content marketing solutions will become extensions of your internal team. They will take over time-consuming tasks so that employees can focus on projects that require their knowledge and experience.

A wider pool of talents

With 59 million freelancers in the US, there is a vast pool of talent to draw from. Some marketing services have their own internal team of employees with diverse backgrounds and skillsets.

Outsourcing content marketing gives you access to a much larger pool of talent. You can use this resource to boost your ROI. From industry experts who can establish your brand as a thought leader to experienced marketers who can increase lead generation, your content will make a difference.

Plus, some experts can help you with establishing a marketing strategy or with conducting market research to explore new possibilities.

You’ll also get insights into the results of your campaigns. These measurable results will improve visibility over your marketing efforts and help you optimize your ROI.

Become more resilient

In 70% of cases, cost reduction is a key reason for outsourcing. Spending less on marketing means you can invest in other areas for growth and resilience.

And with the pandemic reducing profit margins, outsourcing some tasks can prevent burnout and issues with quality.

Besides, outsourcing is a scalable solution. It allows you to adapt quickly to a changing situation without overwhelming employees with new expectations.

Increase production when needed

As your ROI goes up, you might decide to allocate a larger budget towards your marketing efforts and increase your online presence.

Scaling up content production internally would require new hires. However, outsourcing is a much more flexible solution. You can ask your content marketing partner to bring in new team members for your projects as needed.

If you’re considering outsourcing, it is important to understand that it can drive ROI for your business in multiple ways. As a result, you can focus on growth initiatives without sacrificing your marketing program or your team’s productivity. With expertise, measurable results, and an emphasis on quality, Tempesta Media offers outsourced marketing services with everything you need to succeed. Are you ready to achieve a higher marketing ROI with content marketing solutions? Get in touch with us to learn how!

Remarketing vs Retargeting – What’s the difference?

You may wonder what’s the better strategy – remarketing vs retargeting? Fortunately, you can use both to foster growth in your marketing plan.

Customers who buy on the web can be a fickle bunch. Statistics find that most web visitors don’t buy during a first visit. In fact, only a mere 2% of first-time visitors convert. However, using retargeting and remarketing strategies as part of your content marketing solutions can help drive higher sales. Let’s take a look at remarketing vs retargeting to compare the two.

What is remarketing?

Remarketing involves contacting current or past customers and re-engaging them based on previous interactions or purchases. This is usually done via email. Through remarketing, you’re strengthening your relationship with consumers who either have purchased from you or have at least come close. Ways to capitalize on a remarketing strategy include:

  • Sending customers sales announcements or coupons.
  • Introducing new products that would be appealing.
  • Promoting products or services that are relative to previous buys.
  • Sending reminders to customers who added a product or service to their cart.

The goal of remarketing is to re-engage consumers who have already expressed an interest in your brand. Think of it this way – it gives them a little nudge to encourage them to buy.

What is retargeting?

Retargeting works a little differently than remarketing. It’s a digital process that identifies consumers who have interacted with a company online, and then it targets them with ads. For instance, if a consumer visits your website or social media page, you can utilize tracking pixels so they see your company’s ads. In turn, the ads will hopefully lure them back to your website. Here’s how it works:

  • A brand adds a pixel to its website.
  • The pixel captures data about web visitors and tracks their activities.
  • Data is utilized to create groups of audiences.
  • Ads and/or coupons are displayed to audience groups through Google or social media (e.g., Facebook).

While customers might not buy during their first visit, retargeting drives higher visibility and brand recognition. Using this technique, you’re likely to see more conversions from repeat visitors. In fact, consumers are up to 70% more likely to convert if they click on a retargeting campaign ad versus those who don’t click on it.

Remarketing vs retargeting: How to choose

The good news is that you don’t have to choose. You can effectively integrate both remarketing and retargeting into your overall marketing strategy. Both have re-engagement goals, but the fundamental difference is how you drive each audience back to your website.

Looking for an effective way to boost conversions while keeping content marketing costs within budget? At Tempesta, we are a full content marketing service, and our group of experts can help you boost your visibility with quality content at scale. To learn more about how we can help you increase your ROI and reach more leads, contact Tempesta Media today.

How to Define Your Content Marketing Budget?

Content marketing is a key tool to drive conversions, but have you budgeted for it? A content marketing budget is critical for long-term optimization and success.

According to The State of Content Marketing 2020 by SEMrush, 94% of global survey responders said they invest in content marketing, and 68% said they planned to increase their content marketing budget in 2021. If you’re looking to move your company up to the next level, investing in a content marketing service can quickly help get you there.

Why invest in a budget?

Content marketing is a way to significantly drive brand awareness, better engagement, and, ultimately, more sales. Businesses that invest in a good content marketing strategy find it yields important benefits and gives them a competitive edge. Additionally, it:

  • Helps target audiences solve problems.
  • Offers audiences expert information, tips, and other important information they don’t find elsewhere.
  • Builds brand trust and positions the business as a thought leader in their industry.

Companies that factor content marketing cost into their overall marketing budget will experience a better ROI. Thus, it makes sense that 78% of companies have a team of 1-3 content specialists. Others often look to third-party experts and invest in content marketing packages to supplement their needs.

How much should your content marketing budget be?

As you divide your marketing dollars into different channels, you want to make certain you funnel money to the highest-impact campaigns. As a rule of thumb, plan to allocate 25-30% of your marketing budget to content marketing.

It’s smart to start on the lower end of the spectrum and increase spending once you see which campaigns are the most successful. From there, further budgeting and allocation will depend upon the actual campaigns your company decides to invest in.

Measuring results and adjusting

Budgeting for and launching a content marketing strategy is only half of the equation. You also need to measure results and adjust accordingly. To begin, look at which types of high-quality content are performing best, and then reallocate monies based on ROI.

Additionally, look at which promotional channels are not only getting attention but also resulting in conversions. Routinely test and make comparisons so you can see which content types and channels generate the most traffic and conversions.

Make good use of your budget

Successful businesses that invest in a content marketing budget yield positive results. How much are you investing in your content strategy?

If your program isn’t performing as well as it could be, contact Tempesta Media. Our expert team understands the connection between great content, sales, and ROI. Tempesta offers several types of services and content marketing packages to fit your company’s needs. To learn more, contact us today.

What does a B2B marketing agency do and how can it ​​help you grow your business?

A B2B marketing agency is the most advanced marketing solution for business-to-business marketing. It can help boost your company’s revenue with effective content marketing, social media management, and lead generation.

B2B marketing is a complex process involving many departments and individuals in a company. According to a Content Marketing Institute survey, half of all B2B marketing teams outsource at least one of their content marketing activities because business owners feel that their in-house marketing teams are not delivering the results they should. 

In this article, we want to outline the three most popular services among B2B marketing agencies.

Content development

A marketing agency provides businesses with expertise in terms of content marketing development. B2B content marketing involves using relevant and valuable information to attract, acquire and retain a company’s target audiences. 

Content marketing offers numerous benefits, like improving website traffic, increasing your search engine ranking, and improving your brand recognition among the target audience. A B2B marketing agency also creates various types of content for B2B companies, like blog posts, e-books, white papers, and case studies. A good B2B marketing agency has a team of writers who are experts in various industries, plus editors and SEO specialists who will polish each piece of content to achieve the best results for you.

Social media marketing

If you’re looking to grow your business-to-business company online, a B2B marketing agency can help you. When it comes to improving your company’s social media presence, a professional agency can formulate a  social media strategy and social media campaigns specifically for your company to give you the best return on your investment.

The numerous benefits of successful social marketing programs include enhanced traffic generation, more enthusiastic brand engagement, and superior customer service. A B2B marketing agency will create a specific strategy that allows you to capitalize on these benefits.

Lead generation

​​A B2B marketing agency can help your business bring in new clientele. Such an agency typically works by partnering with your business to develop a marketing plan that engages potential clients, raises awareness of your business, and ultimately acquires new clients. 

This is an effective way for companies to promote their brand without the high cost of advertising, especially for smaller businesses trying to make their name in the world. A B2B marketing agency can provide valuable insight and recommendations about the latest trends in digital marketing along with actionable steps, such as methods to effectively reach out to your target audience. Moreover, a B2B marketing agency can implement those steps for you.

Final thoughts

A B2B marketing agency’s main role is to create various marketing strategies for their clients. They make sure their clients enjoy maximum visibility on different marketing platforms. 

Tempesta Media understands that each B2B company has unique needs, and we develop a custom plan for your company using proven marketing practices that increase your ROI. We have the expertise to make it happen. Contact us today to learn more.

How to optimize content and avoid Google penalty?

Undoubtedly every business has faced an issue with Google guidelines, which is why “How can you avoid being penalized by Google?” is such a common search. When you work hard on SEO optimization to rank at the top of search results, you don’t want to be penalized for unclear reasons. To avoid this unappealing scenario, let’s explore the issue further and learn about some best practices to optimize content marketing that will help you avoid penalties.

Why do Google penalties happen, and what do they mean for you?

Google often penalizes a website due to viewing it as a low-quality site that is not trustworthy. Google also penalizes a site if it detects that it has violated any of the guidelines. For example, if your site is not mobile-friendly, then Google will penalize it. As a result, your site will never rank as high as it did before, and you’ll see a significant drop in traffic. These penalties can be brutal to overcome, depending on the severity of the violation. The issue may be temporary, but it can also lead to a permanent ban from the Google index. Follow the rules below in order to optimize content marketing and avoid Google restrictions.

1. Avoid duplicate content

One option to avoid duplicate content is to use supporting tools. For example, by using the duplicate content filter in the Google Search Console, you can identify content that appears more than once on your site to optimize content marketing. You can then choose to eliminate it or consolidate it with another page. If you remove the duplicate content, try to make sure the remaining content answers the user’s query and provides excellent value.

2. Be wary of keyword stuffing

The most common cause of penalties is keyword stuffing. In the past, if you typed in a keyword, it would show up in all of your content. For example, if you typed in the word “car,” it would show up in your article about cars, on your About Us page and on your Contact page. Google has been cracking down on this and has penalized websites for including excessive instances of keywords.

You can still include a few keywords without penalty to optimize content marketing, but you should avoid overuse. It’s better to use LSI (Latent Semantic Indexing) keywords, which are conceptually related terms and are used by search engines to fully comprehend material on a webpage.

3. The most important step in good SEO practices for optimized content marketing

Nothing is more crucial than developing content that is optimized for the reader in the first place. And don’t forget to check the constant Google Algorithm updates.

There are a handful of ways to avoid Google penalties, and the best SEO practices are the ones you can keep up with. If you don’t know how to optimize your content marketing correctly to boost your ranking while navigating all the guidelines to avoid penalties, Tempesta Media’s managed solution will help. With our outstanding knowledge of best practices, we’ll help you create or expand your content strategy. Contact us today and start benefiting from expert SEO strategy.