Using content marketing software can help you take your marketing strategy to the next level. It’ll also help you achieve stronger content marketing ROI and position yourself as a leader in your industry.
If you’re striving not only to survive but also thrive in a competitive market and uncertain economy, you can take steps to better position your business in your industry. To do this, you’ll want a well-thought-out strategy designed to yield a strong return. Content marketing software easily fits the bill.
Inserting this component into an overall marketing strategy can help you boost conversions and drive better ROI. Here’s why.
Why invest in content marketing?
Businesses of all sizes find content marketing to be a worthwhile strategy. According to HubSpot’s State of Inbound report, 53% of marketers even make content creation a top priority. Furthermore, this number is consistently growing. Content marketing is that important. Whether you’re targeting consumers or pursuing B2B content marketing, you gain a competitive advantage.
Here are a few of the primary benefits:
- Achieve cost-effectiveness. Investing in a strategic content marketing plan costs less than traditional advertising.
- Grow brand awareness. Content consistently presented across different online channels goes a long way towards making a brand more familiar to the public. This is especially true if it offers useful, interesting, or fun information.
- Nurture relationships. Content marketing enables companies to move away from one-sided advertising into a two-way street. Customers today want to engage with the brands they’re interested in. Give them the chance to react to social media posts, comment on blog posts, and more. Then watch your brand blossom! Plus, ongoing dialogue builds trust.
- Grow social media following. Publish quality, shareable content and people will pass it along to their social networks. Watch both your following and your quality of leads grow.
In addition to the above benefits, content marketing provides compounding ROI. This is because it enables you to increase quality visits to your website each month and positions you as a thought leader. People will want to share what you have to say. (Not to mention good content marketing boosts SERPs too!)
Now, take all this and imagine if you were to automate the process? In a nutshell, it’ll also save you both time and money.
Reasons to consider content marketing software
Content marketing software or a content marketing platform is a solution that businesses can utilize to automate their process and achieve a good ROI. Most content marketing platforms offer automated features within their packages.
These include content creation, content management, collaborative calendars, social media account management, scheduling, digital media assets, engagement reporting, and analytical tools. Keep in mind though, not all content market platforms offer the same automated features. You’ll want to evaluate the ones you want and be sure to ask your partner if they are offered.
Once you get started, you’ll enjoy streamlined processes that increase marketing productivity, lead generations, and conversions to sales, and you’ll see an overall improvement of the entire customer journey. Free up your team to focus on your company’s core competencies. All combined, watch both your content marketing ROI and your business thrive.
Take your content marketing to the next level
A strong content marketing ROI doesn’t come on its own, it does require a level of commitment and the right type of expertise. Tempesta Media is a managed service provider. We offer results-oriented companies the solutions they seek. To learn more about how we can help boost your ROI and establish a smart content strategy with our content marketing software, contact us today.