Best Sales Dialer Apps for Sales Teams in Small Businesses

Save time and convert more leads – a sales team’s anthem. You can help them achieve these goals with versatile tools like phone dialers.

Tempesta Media partners are always searching for new tools to help them succeed in their businesses. One of the most frequently asked questions is “How can I save time while getting through my repetitive and boring tasks?” After some research, our team came up with a great solution to optimize phone calls: phone dialers! They are versatile, time-saving and easy to use.
Phone dialers allow you to:

  • Make multiple calls per hour.
  • Skip voicemail introductions.
  • Automatically respond with an email.
  • Drop a voicemail.
  • Log notes.
  • Provide analytics with just one click.

Let’s take a look into the Hubspot Application Market. It shows you a variety of phone systems with different features, pricing and productivity levels so you can pick the one best suited for your business.

First stepsmeasuring traditional media buy

Before getting ahead of ourselves, the first (and most important) step is to clearly define your needs. Do you make limited calls and SMS messages like small call centers? Do you need a power dialer?
Is call recording important? What about call forwarding? What is your budget? Which interface is easiest to use?
As you answer these questions, we thought we’d make it a little easier for you. Here are the top two dialers we found were the most proficient.

PhoneBurner

PhoneBurner is a power dialer. It gives you and your team the opportunity to get more done in less time. This app will get you through 60-80 dials per hour and automatically send voicemails, emails and notes. You can also edit contact details while still on call.
According to the creators, there are no awkward pauses between connections, so you’ll get fewer hangups too. PhoneBurner also offers unlimited calls, has a reporting system and may email reports for the supervisor. Plus, the interface is user-friendly. This app costs $149 per user per month or $126 yearly.

Fusion

Fusion has excellent HD voice quality and offers power calls and unlimited local calls. With toll-free numbers, your customers can call you directly without any charge.
Fusion also has a unique feature called “Whispers,” which allows a supervisor to join calls without the potential client knowing. The supervisor can coach the salesperson during a live call to help inform and seal the deal.
Additionally, Fusion can act as a timesheet for employees because it can track the log-ins and log-outs of each agent. The supervisor can see the actual time spent on calls, lunch and away status. The price ranges from $10-60 per month, which makes it a decent, inexpensive option for small businesses.
Either of these applications will boost your business’s return on investment, but you have to choose the one that you can get the most use out of. Tempesta Media chose Fusion. From our initial impressions, it is less expensive, unique and has all the options we need. However, Ann is still in the process of signing up for a demo with both applications, so the final decision will be posted later this week with more detailed feedback.
Never skip an opportunity to improve your business results. Get in touch with Tempesta Media to get started. And don’t forget to download our free e-book on 100 mistakes businesses often make with their content marketing programs. Paired with tools like an optimized phone dialer, this knowledge will help you propel your business towards success.

Posted in Q&A

5 Mistakes in Content Marketing for Small Businesses That Sink SEO Programs

Do you ever wonder why you can’t seem to get your SEO program off the ground and start ranking better in search results? You might be making one or more of these five common mistakes in content marketing for small businesses.

Search engine optimization (SEO) is of the most critical parts of any business today. As more consumers start their search for products and services online, showing up at the top of search results can drive more business through your door.
But it’s not as simple as just putting up a website. SEO requires the right tools and knowledge to beat out your competition and claim the top spot in searches. Here are some mistakes often seen in content marketing for small businesses.

1. Not optimizing the back end of your website

There are more than 5.46 billion websites online right now, and another 576,000 that go online each day. Search engines have to “crawl” all these sites to find information, and they use bots to do that. Search engines will prioritize websites that are easy to crawl, so effective content marketing for small businesses starts with having a good site structure.
That includes an XML sitemap, meta tags, meta descriptions, quality H1s, fast page load speeds and mobile-optimized browsing. It’s all pretty technical, so it’s usually best to engage a professional to help with this part.

2. Choosing the wrong keywords

keywords-lettersThere are two types of keywords:

  • Short-tail: These are short keyword phrases that most companies think they should target, such as “cars” or “weight loss.” While these account for about 60% of all search demand, they are harder to rank for because of their popularity.
  • Long-tail: These are longer phrases that have a lower search volume, but most searches online are actually very specific. In the Ahrefs database, 92.42% of all keywords had fewer than 10 searches per month. If you include keywords with fewer than 100, it’s almost every search online (98.43%).

While you can focus on some shorter keyword phrases, don’t forget to include some more specific long-tail keyword phrases as well.

3. Creating poor-quality content

A well-designed website is important, but even more so is having good content on your site. In addition to the right keywords that help search engines identify what you offer, content should be readable to meet the needs of humans (potential customers) who are browsing your website.

4. Focusing on content only at the beginning

Too many small businesses think of building a website as a one-time deal. Instead, it should be an ongoing activity where you are constantly refreshing your content, posting on a blog, and generating quality links to and from your site.

5. Trying to do it all yourself

Unless you are an expert at SEO and your small business is specifically designed to help others improve their own SEO, chances are you could use some assistance. Small business owners sometimes think that by doing all these tasks themselves, they can save money.
The reality is that engaging with an affordable and effective managed content service provider will present you with quality SEO today and drive more business through your doors tomorrow. Cutting corners or trying to take it all on yourself is leaving money on the table by letting your potential customers go to a competitor who has better SEO.
SEO can either make or break your program. After all, if you don’t optimize these strategies, the likelihood of ranking on search results pages is slim to none. Talk to Tempesta Media today to learn more about our SEO services and how easy it can be to get started with content marketing for small businesses.
Then check out these 100 mistakes businesses make in their content strategy to ensure you give your program the best chance at success.

Posted in Q&A

5 Cost-Effective Ways to Strategize Content Marketing for Businesses

Content marketing for small businesses demands cost-effective ways to implement the plan. Smart strategies will maximize success and minimize failure.

With 70% of marketers investing in content strategies, it’s clear to see the impact content has on the market. Content marketing is vital to small businesses because they don’t have large competitors’ budgets or resources but still must compete on equal ground. Your business might be small, but your marketing efforts don’t have to be with these five cost-effective strategies for your small business.

Post share-worthy content on social media

A smart way to implement content marketing for small businesses is to simply post on your Facebook, Instagram, Twitter and LinkedIn business profiles.
But before you start going crazy posting all sorts of sales and discounts, think about one thing: What would my audience like to see?
When it comes to posting on social media, keep in mind that your target audience will only share posts that they find valuable. By providing customized, targeted content, your audience will be more likely to share it with their following. This strategy can result in:

  • A larger presence on social media.
  • New followers.
  • Successful future content.
  • A built-in promotional network.

pleasing videosCreate visually-pleasing videos

Video marketing has been around for a while, and it’s here to stay. With cost-effective production using your smartphone, you can create high-quality, visually-pleasing videos in seconds.
Video allows you to distribute it through multiple channels, giving your small business an edge over the competition. Depending on your brand and target audience, there are many types of videos to create, such as how-tos, product overviews and new feature announcements. Choosing the right type of video depends on what questions you’re trying to answer and what marketing funnel stage you’re trying to reach.

Two words: email marketing

This strategy has a high ROI when it comes to generating revenue. When paired with purposeful content, email marketing can lead to:

  • Better outreach: Create email content for customers at different stages of the marketing funnel.
  • Responses: Use CTA buttons like “learn more” to drive traffic to your website.
  • Success: Promote successful content from blogs and other platforms.

By distributing content through email, you add another layer to your marketing efforts while making sure not to break the bank.
With 81% of businesses using this type of marketing, small businesses need to implement email into their content marketing strategy to keep up with competitors and communicate with their audience in a quick and convenient way.

Use word-of-mouth techniques to scale up content

When it comes to finding an inexpensive solution for content marketing for small businesses, it doesn’t get any better than word-of-mouth marketing. While, yes, it’s a tale as old as time, it’s practically free and highly-effective.
With great content, you’re sure to create a buzz among your audience as soon as you start to scale up your content creation.
Word-of-mouth brings your small business loyalty and trust since people are more likely to believe their friends and family over a neutral sales pitch.

seoBlogging to enhance SEO and drive traffic to your site

A quick and inexpensive way to capitalize on your content marketing for small businesses is to utilize your blog to enhance SEO and drive traffic to your site. You can accomplish SEO visibility with:

  • Long-tail keywords.
  • LSI keywords.
  • An attention-grabbing title.
  • Internal links.
  • A meta description.

Keep in mind what questions your audience is asking and what words will grab their attention. Include specific, relevant information that addresses their common concerns, and try to appeal to emotions like “love,” “hate” and even “terrible.” These words will elicit stronger reactions from your audience, encouraging them to keep reading and moving along in the buyer journey.

In summary

Small businesses need to implement a content marketing strategy to stay relevant among their competitors and customers alike. With these inexpensive tips, you’re sure to capitalize on your marketing efforts. Content marketing for small businesses is crucial to driving success, so get started on your content strategy today!

Need help?

Even with these recommendations, most small businesses continue to struggle to successfully execute content marketing, social media management, or influencer marketing programs effectively. In most instances, they simply don’t have the bandwidth or internal expertise to launch, optimize and scale these programs.
Outsourcing to a company with deep expertise in your industry can be a cost-effective solution for your business. Companies, like Tempesta Media, can leverage their deep expertise, sophisticated technologies, and results-oriented operational processes to bring bottom-line results at a fraction of the cost of trying to do it in house.
To see if Tempesta Media is a fit for your company, contact us. We’ll evaluate your business objectives against our capabilities and industry expertise to see if a partnership would work between our companies. If we are not a fit, we can recommend you to resources that are more aligned with your needs.

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5 Content Marketing Secrets for the Healthcare Industry

Content marketing for the healthcare industry calls for strategies that help you connect in meaningful ways and create value for your audience. Here are five secrets for a content marketing program that drives results in this field.

Great healthcare extends beyond in-person interactions. Healthcare organizations can implement content marketing strategies to drive revenues, provide a better patient experience and even improve patient outcomes. These five secrets can transform an existing content marketing program to achieve better results.

Write for your audience

Content marketing for the healthcare industry needs to adapt to the unique audience each organization targets. It’s crucial to conduct market research to learn more about your local audience.
On average, 74% of patients have a positive view of medical doctors. Using surveys to measure trust at a local level is a great place to start with market research.
Quality demographic data can inform healthcare organizations about different patient groups and their needs, expectations and health risks to help develop content that is more relevant.

Create content for the patient’s entire lifecycle

Content marketing for the healthcare industry should focus on delivering valuable content throughout the entire patient lifecycle. Too often, healthcare organizations focus on specific pivot moments when a patient decides to seek care.
Focusing on the complete lifecycle can unlock more value through repeat visits and can deliver a better experience for the patient. It also allows for more personalization with content tailored to a patient’s unique history with your organization.

Remember that branding matters

brandingMergers and acquisitions activity is on the rise in the healthcare field, with 19 mergers in Q3 2020 alone. It’s easy for patients to get confused and lack awareness of what your brand stands for.
Your content marketing program should inform patients about any M&A deals or name changes and prioritize branding through content that communicates the value proposition of your brand.

Address content blind spots

A common issue with content marketing for the healthcare industry is that content often sounds too broad and encyclopedic. If your blog looks like a collection of articles from Mayo Clinic or WebMD, it’s time to address content blind spots with the following techniques:

  • Find a tone and voice that sets you apart.
  • Update evergreen content with recent research and statistics.
  • Make a topic more engaging by adding a Q&A section with one of your medical experts.
  • Create more relatable content by integrating testimonies from patients.
  • Keep an eye on search trends to address new questions and concerns.
  • Make content more appealing with images and videos.

Amplify your content

You can increase awareness and organic traffic by amplifying your content through the right channels.
Social media is a key method for amplifying your content and connecting with your audience. Emails are another channel to explore for delivering content throughout a patient’s lifecycle, and text messages can be a great way to share more customized information. If your organization has an online patient portal, use it for personalized content recommendations too.

Final thoughts

Good patient-provider relationships are the hallmark of a successful healthcare organization. Developing those relationships goes beyond the interactions patients have in person, extending throughout the entirety of their lifecycle.
Content marketing is the tool that enables you to reach your patients, no matter where they are. By taking advantage of these five secrets, your content marketing for the healthcare industry can drive better results and deliver more value for your audience.
But these aren’t the only factors to be aware of. Download Tempesta Media’s e-book on 100 mistakes businesses make when implementing their program to set yours on the path to success.
Need help getting traction? Our managed service is built around your strategic and financial objectives. We blend the right balance of content, social media, and influencer marketing programs together to achieve performance-driven results. For a free evaluation of your current program and objectives, please contact us to learn more.

3 Ways to Use Influencer Marketing to Quickly Grow Your Business

In a fragmented media market, an influencer marketing agency can help you get your message directly to an engaged audience to boost sales or increase brand awareness quickly.

The vast majority of people on social media today engage with “influencers” on their platform of choice. That is especially true for millennials and Gen Z consumers (ages 16 to 40), 72% of whom report following one or more influencers online. Engaging with an influencer marketing agency can dramatically boost brand awareness and growth.
The term “influencer marketing” refers to partnerships between brands and individuals with a loyal and engaged following on social media. (Instagram and YouTube are popular, followed by Facebook, Twitter, Snapchat, TikTok, Twitch, and LinkedIn for B2B companies.)
Influencers promote products or brand messages to their followers along with links to drive traffic or sales. These partnerships can dramatically increase your revenue when used correctly.

Create an affiliate marketing network

If the term “influencer” automatically makes you think of celebrities, you’re missing out on a huge opportunity to promote your brand at a much lower cost. Affiliate network marketing taps into micro-influencers (under 100,000 followers) and nano-influencers (under 1,000 followers) who are engaged with their audience and more relatable than mega-celebrities.
An affiliate marketer agreement stipulates that the influencer gets a commission for each sale they drive to your company, which you can track using unique links. They are incentivized to share the information effectively with their specific audience. These marketing tactics work best when you partner with influencers who are passionate about your products, services, or industry — their followers will see through “fake” promos.

Provide influencer-specific discount codes

discount codesEveryone loves a sale, especially when it feels exclusive. Creating influencer-specific discount codes is a win for all parties.
Influencers have something special to share with their audience. Consumers make a purchase that makes them feel more connected to the social media celebrity (plus the psychology of getting a deal encourages them to click “buy” on your site).
Beyond the boost in sales, a secondary benefit is your ability to track the results. You can see what codes work, which posts are more likely to result in a sale, and which influencers are generating the highest ROI (if you use multiple influencers).

Collaborate with influencers on exclusive products

Product collaborations can dramatically increase sales by attaching the name and seal of approval of your influencer to a new product. As an influencer marketing agency will tell you, it’s best to work with someone who truly believes in your products and your brand. Work closely with the influencer at every stage — creation, production, and marketing — and trust their instincts on what will work best to reach their audience.
Take this tactic to the next level by allowing the influencer to do a “social media takeover” of your account. Give them full access to your platform for a designated timeframe (ranging from an hour to a day) without specifically promoting your product. This content is far more effective than brand-created content because it feels real, but it’s also sneaky marketing because it showcases your brand and tells a story without feeling like a sales pitch.

A better way to launch your influencer marketing strategy

Many brands think an influencer marketing agency is the only way to successfully run an influencer marketing program. However, a managed services provider might be a better choice. These providers work with influencers to create content centered around your business and strategically targeted to engage your audience. They can help you devise a more specific influencer marketing strategy that closely aligns with your financial and strategic objectives.
Unlike influencer marketing agencies, who push you toward expensive mega-influencers and may not have the same sophisticated software tools to track ROI on your campaigns, managed service providers have their own technology platforms. Because of this, they are able to automate many of the steps needed to implement an influencer marketing campaign.
This unlocks the ability to work with smaller, non-celebrity influencers, who have a deeper engagement with their following. Deeper engagement directly translates into better program ROI.
Build your influencer marketing strategy today with the help of Tempesta Media, and check out some of the most common mistakes companies make in launching these strategies and other content marketing programs.

Posted in Q&A

How Agencies Can Create Content Better Than Freelancers

Small and mid-sized B2B companies can maximize profits through a content creation agency. Unlike freelancers, an agency will create a style guide that is tailored to your company’s personality, provide quicker turnaround times, and track KPIs.

A good content creator can act as your marketing team, potentially being one of the most vital assets to your company. They are the brains behind the operation and make your brand appear appealing to consumers. But how do you choose between hiring a content creation agency and a freelancer?
Discover how a content creation agency can scale your business faster and better than freelancers.

Creating content that is on-brand with your company’s voice and style

A freelancer often doesn’t have much experience with various industries, making it unlikely they’ll be an expert in yours. As a result, your content can appear off-brand or fake.
For example, a financial services company needs a writer who has industry experience in corporate lending and merchant services (among other niche categories) as well as an understanding of the services your firm offers. A freelancer might not have experience in this area, which would mean that this person wouldn’t have a clue how to write for the correct audience.
A content marketing agency, on the other hand, will create a style guide that includes specifications on your company’s unique:

  • Brand value and offerings.
  • Style and personality.
  • Formatting and SEO (search engine optimization) preferences.
  • Tags and attributions.
  • Target audience.

With the right information on your company and industry, the agency’s writer can perform to the best of their abilities and provide you with higher-quality content.
Tempesta Media’s managed service for financial services companies takes the agency’s approach to a style guide and further extends it. Our proprietary Voice ProfilesTM goes beyond style. We start with your business objectives, crafting the Voice Profile so that the content creators understand the business intent of content, not just-style.

company growthEnabling faster turnaround times for quicker company growth

Freelancers tend to have slower content creation processes because they are independent contractors and, therefore, do not have a team or the technology infrastructure to support them. As a result, it may take a freelancer more time to complete a single piece of content.
Slow turnaround times can affect your company’s ability to maximize SEO, create consistency and establish other cost-effective digital marketing tactics. Agencies can help manage the content creation process for you.

Agency challenges with the content marketing technology stack affect you

If optimizing content production is your sole objective, a content creation agency is a good solution for you. However, if your objective is to achieve specific financial, operational, or strategic objectives, a managed service is a more appropriate solution.
To deliver on these objectives, a seamless integration of technologies, proven proprietary operational processes, and pre-vetted expert content creators from your industry need to be leveraged.
Most agencies struggle with the technology stack and the content creators. Nearly all agencies utilize 3rd party technology to implement their content marketing solution. The challenge with doing so is that the solution delivered to you can’t achieve the level of performance seen with a native technology stack that was purpose-built to achieve financial objectives through content, social media, and influencer marketing.
The other issue lies in the cost of having to license so many 3rd party apps. The more apps that are needed for delivering their solution, the more that the price increases to you.
Using freelance writers, the situation is worse. There is no formal technology stack. Will the freelancer use spell-checking and other tools? The good ones will. However, beyond that, there is little in the way of technology that they bring to the table to ensure that the content that they create is going to perform. They are simply creating the words.

resultsA managed service delivers better results and value to your financial services company

While agencies can excel in creating content at scale, lacking their own technology stack and vetted content creators from your industry increase costs to you and reduce content quality. Combined, these shortfalls directly impact your program’s performance, return-on-time (ROT), and financial results.
Tempesta Media’s managed service seamlessly incorporates content, social media, and influencer marketing together to drive revenue for you at less cost than a typical agency.

Who should you choose?

While content creation agencies and freelancers each have their strengths, at the end of the day, it may not be sufficient for you to achieve your objectives. Managed services, like Tempesta Media, are proving to be a better option for most companies in the financial services, healthcare, and business services industries.
If you would like to learn more about how Tempesta Media’s managed service helps companies like you achieve success, schedule a call with us.

Posted in Q&A

5 Ways Content Marketing for Businesses Is Changing in 2021

Content marketing for businesses is more important than ever before as marketers look to digital platforms to connect with their audience.

New year. New trends. The pandemic has accelerated the digital shift, with brands increasingly relying on content marketing to reach their audience. We’ll continue to see this phenomenon in 2021 as the following trends shape content marketing for businesses.

The importance of brand value

With the massive shift to digital in content marketing for businesses, brand value can become a key differentiator between competitors.
Brand value is the sum of the interactions and experiences that shape the relationship between a user and a brand. Users who perceive a brand as valuable are willing to pay more for a product or service and will choose that brand over competitors because of past experiences.

New models

In 2020, some businesses saw key processes become more flexible as team members got used to working from home. Even though remote work introduced some new challenges, it has helped teams improve communication and organization.
This newfound flexibility, combined with a need to lower costs, is giving way to the rise of new content creation models. Marketing teams can leverage this flexibility to outsource writing and editing, publish content more regularly and access a larger talent pool.

Micro-moments and the buyer journey

Because of the pandemic, more than half of consumers said they shopped online more frequently. Content is more important than ever for supporting users through that journey.
Content marketing for businesses is adapting by targeting micro-moments in the buyer journey. They are prioritizing content that addresses specific intents with formats like Q&As, text and video snippets. Focusing on answers that are short and straight to the point help address a specific need at a micro-moment in the buyer journey.

testing and learningTesting and learning

Marketing professionals agree that it’s time to experiment with new things. The pandemic forced marketers to adapt quickly, shift their priorities, and respond to new needs and pain points from their audience.
Marketers can stand out by experimenting, breaking a few rules and giving content creators more freedom when it comes to telling stories and engaging their audience. However, these experiments should be structured with measurable goals so that the outcome can be used to update existing rulebooks.

Niche SEO

SEO has been a constant for marketers, but it’s worth repeating that SEO will never go out of style. Large businesses with a strong online presence have an advantage in this area, but there are opportunities to explore with niche SEO and long-tail keywords.
Investing in keyword research and focusing on long-tail keywords will help marketers target users with a specific profile and intent. Long-tail keywords also reflect natural human speech, which is becoming a more common way of issuing queries thanks to smart assistants.

Final thoughts

While some aspects of content marketing for businesses will remain constant, like the need for a user-centric experience or the importance of SEO, 2021 will see marketers adopt new models and focus on micro-moments and brand value.
Tempesta Media can help you adopt a more flexible model and keep up with these new trends with solutions like custom content writing. Get in touch with us today to find out more about how we can help. To get started now, download our latest e-book, 100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.

Posted in Q&A

Are You Getting the Most Out of Your Internal Team?

How much does your in-house content marketing team cost? Most businesses only track the initial cost of content creation without considering additional expenses linked to content approval or promotion.

The return on investment is a popular way of measuring the success of your in-house content marketing team, but you can’t assess this KPI without knowing the true cost of your program. Too many businesses take an overly simplified approach to tracking costs and overlook expenses linked to approval, management and promotion.

How much does writing a blog post really cost?

On average, an employee costs 1.25-1.4 times their salary with costs like taxes, insurance, benefits and overhead expenses like office space.
With this average in mind, a member of your in-house content marketing team will have an average cost of about $40 an hour. So, if they spend two hours writing a 1,000-word blog post, your initial cost is $80.

Getting content ready for publication

Any content marketing professional will tell you that the approval process is time-consuming.
Additional team members will need to edit and review the content. Each round of edits should take a minimum of two hours. You should then count another hour spent on optimizing the blog post for SEO purposes.
If the blog post has to go through two rounds of edits and an hour of optimization, the total cost will be $280.

Publication and promotion

promotionOnce the content is ready for publication, another team member will need to spend approximately an hour on formatting and uploading it to your website.
Promotion efforts can then begin. This process entails identifying the most relevant channels and writing copy to get readers to click through to the content.
Promotion should take around 2.5 hours and cost $100. Between publication and promotion, count on spending $140, but keep in mind that there can be additional costs if you use paid channels to promote your content.

Ongoing expenses

Your content marketing team has to complete additional tasks to meet their goals, including researching new topics, creating editorial calendars and assigning tasks. Managing your program can take 2-3 hours each week, which will cost an average of $100.
Analyzing content after publication is crucial for the success of your program too. Tracking clicks, engagement and conversions will take two hours a week and cost $80.
Your marketing team will incur additional ongoing costs with monthly subscriptions to the different CMS or project management tools they use. These costs can vary depending on the vendors you choose and the number of users.

In-house content creation versus a managed content services provider

You should count on spending at least $680 per week using an in-house content marketing team to produce a weekly 1,000-word blog post. However, this $680-per-week cost assumes that a single person can effectively write, edit, produce and optimize content themselves. In reality, it is nearly impossible to have an employee who can perform the entire content production cycle themselves and do it for about $35,000 per year ($680 X 52 weeks). Someone skilled in all those areas will command significantly more. More so, these calculations don’t even consider the overhead costs of hiring, training and maintaining such a person.
Outsourcing this process can significantly reduce your costs. A managed content services provider like Tempesta Media can act as an extension of your internal team, reduce ongoing costs and deliver a 1,000-word blog post for only $350.
As demonstrated above, assessing the true cost of an in-house content team often reveals that outsourcing this process would make more financial sense. Contact us to find out more about our affordable content solutions, or download our free 100 Mistakes e-book to discover common mistakes to avoid in your program.

Posted in Q&A

Top 4 Challenges When Hiring a Content Marketing Agency

There are many challenges when it comes to hiring a content marketing agency. Instead, a content marketing managed services provider is more cost-effective and can produce better quality at scale than an agency.

Content marketing is crucial to stay relevant with your competitors, so if you have been relying on your current employees for content, it may be best to start outsourcing to save time, money and manpower.
Not only does outsourcing give your company an edge, but it also provides you with:

  • Increased skill.
  • Decreased cost.
  • Improved job performance.

Outsourcing your content can give your company a huge leg up in the market with best practices and huge outreach, but it doesn’t come without challenges. With all the different service options and solutions out there, which model is right for you? Do you hire an agency or a content marketing managed services provider?
Learn more about the top four challenges of hiring a content marketing agency for your B2B company and how managed services can be the better choice.

1. Expertise in your industry

The main challenge with hiring a content marketing agency is determining whether they have true expertise in your industry. Content should be unique and tailored to your company’s specific style guide.
For example, let’s say you work in the finance industry and you’re looking for a company to provide compelling content. Who’s to say a content marketing agency has any experience developing a content strategy for your field?
With a content marketing managed service provider, you can view examples of content written for your industry, and within 24 hours, you can see samples of this content. The content matches your company’s unique voice and perspective, and it is optimized based on industry expertise and the best cultural fit.

2. No transparency in workflow

When an agency manages your work, it leaves a lot of room for mistakes. One of the most critical aspects of business is deadlines. While content marketing agencies go into great depth about strategy, lead generation and writing, what about deadlines?
With a content managed service provider, your team can access built-in workflow management capabilities. It allows for more transparency with step-by-step communication throughout the whole process.

3. Too expensive

expensiveHow much of your budget are you willing to allocate to marketing? Hiring an agency can get costly. In fact, most B2B businesses spend around 7-8% of their gross revenue on marketing.
Depending on what services you’re looking at, you could be paying a retainer of anywhere from $3,500-10,000 a month. You might be thinking, “Hey, that’s not too bad compared to the costs of having in-house marketing.” But don’t let them fool you!
A content marketing managed service provider is more cost-effective, as you’re putting more money into your own website instead of ad space. Monthly and annual content subscriptions provide you with the ultimate flexibility when it comes to how you would like to allocate your budget.

4. Problems with ROI and ROT

The problem with an agency that doesn’t perform is that you don’t see a return on your investment or time. Remember that $3,500-10,000 a month you’re paying some agency to provide you with leads? Well, you might want to reconsider.
A content marketing managed service provider will provide a precise strategy and help your B2B businesses achieve a better ROI and ROT. The strategy includes:

  • A clear and comprehensive editorial calendar.
  • Social media and content workflow integration.
  • Automated repetitive tasks.

Learn more about how to grow your business with a managed services provider

If you’re looking to scale your business with quality in mind, a content marketing SaaS provider like Tempesta Media is the way to go. Our managed services layer is a superior solution when it comes to the challenges of hiring a content marketing agency.
Click here to download our free e-book with 100 of the most common mistakes companies make when it comes to content marketing. Set your company on the path towards success and learn more about how to grow your business with a managed services provider today!

Posted in Q&A

6 Warning Signs Your Internal Social Media Marketing Team Is Failing

Social media marketing offers promise, enabling companies to target specific audiences and build relationships with them. Unfortunately, many companies invest time and money in an internal team and fail to get an ROI or ROT.

The answer isn’t always hiring a bigger team though. Sometimes it’s better to engage with a partner that can improve or even replace your internal team and get high-quality social media content through a managed content solution.
Here are six signs your internal social media marketing efforts are failing.

1. Not posting enough content

Social media algorithms reward high engagement and activity. Companies that don’t post often enough on their social media channels won’t reach a broad audience. If you don’t see much content on your platforms, it could be a sign your social media team isn’t focused on creating content or they don’t have enough time to focus on the content on top of everything else.

2. Posting to the wrong social media platforms

There are a lot of social networks where you can find different audiences and post different types of content. The key to a successful social media marketing presence is understanding where your target audience is most likely to be and creating the content that is most appropriate for that platform.
For example, Instagram is a visual platform with a higher engagement by women, so it requires a focused strategy to create visually appealing content. If your team isn’t on the right platform(s) or isn’t posting the right type of content, your team may have a lack of expertise or no clear plan of how to integrate various marketing efforts effectively.

analytics reports3. Lacking clearly-defined analytics reports

Social media platforms provide extensive data on consumer intentions, behaviors and preferences. However, if the reports you see as CMO or CEO only have surface metrics like impressions, likes and shares, it won’t show the whole picture of whether you’re getting true ROI from these efforts. Shallow analytics reports could be an attempt by staff to hide poor social media performance or conceal the fact that they lack true expertise in social media beyond posting content.

4. Seeing limited engagement and poor user experiences

Social media is a place where your brand can connect and communicate with your audience. It’s not just a place to talk at your audience.
CMOs and CEOs can spot low engagement or poor user experience on social media platforms by looking at how much of the content is top-of-funnel versus bottom-of-funnel results (sales leads and conversions). If it’s all top-funnel, that’s a clear sign that your internal team doesn’t understand how to use social media as a tool in an integrated marketing campaign.

5. Lacking continuity between SEO, content and social media marketing

Social media is only one tool in your marketing arsenal. It should be treated as a complementary platform to SEO and content marketing. If your team isn’t coordinating and tightly integrating these three areas, it’s usually a sign that they lack expertise in brand and marketing strategy or that they simply aren’t paying attention to the program.

6. Finding hidden social media costs

This is the number one barrier to scaling. Some CMOs and CEOs don’t see the full picture of social media costs, which makes ROI look very high when there are actually hidden costs in other departments or programs. As these high costs emerge in your budget, they can kill an internal social media program before it can add value to your marketing efforts.

The bottom line

With all of the possible mistakes teams can make with social media, it can be difficult to hire internal team members with the right expertise to truly optimize your program. Fortunately, there are other options.
Tempesta Media’s SaaS platform can improve an internal team’s productivity by up to 30%. Or you can take advantage of our managed content service solution to get high-quality social media content at scale at up to 80% less than an internal team. Talk to us today to discuss how we can help your company get more out of your social media marketing.
Social media isn’t the only area where companies can fall short though. To see some of the other common problems companies often face when implementing their content marketing programs, download our e-book.

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