5 Critical situations in which you need a marketing MSP

Most businesses struggle to adapt their marketing even for good times – it’s much more of a challenge in critical situations. Find out in which scenarios your team is better off with a marketing MSP instead.

Have you ever had a nightmare when you’re standing on a shore at sunset and everything is calm and nice and you’re totally happy and then all of a sudden you turn your head and mention a huge tide coming towards you that you can’t escape from? This feeling of irredeemable failure is exactly what you feel when you understand it’s too late to undertake any actions to save your marketing program after a certain point. Luckily, we gathered the experience from marketers in different industries to catch the moment before it’s too late.

Here are 5 critical situations in which small and mid-size businesses need to chose marketing MSP to prevent their company from failing their content marketing program:

1. Overloaded team

If your team looks overwhelmed, it may lead to decrease of creativity, burnout and result in failing your marketing objectives. When you mention you or your team is constantly stressed, this is a sign that the critical situation is coming. Improving the workflow on each stage of your content marketing program can help to reduce stress, but if your business needs more than you and your team can produce, consider outsourcing some parts to a trusted partner.

2. Decreasing organic reach

This is a sign that your content is not generating enough interest and your audience doesn’t find it insightful and useful enough. Quality content is where all marketers need to start – meaningful, insightful and original content is the key to your audience. The social media and search engines algorithms now learn to predict the interest of the audience and it’s getting harder to choose the right topics to cover and the potential mistakes cost more and more.

3. Strong competitors on the horizon

It’s recommended to analyze your competitors at least twice a year and adjust your marketing strategy to stay on top. It’s important to catch the moment when your competitors increase the steaks to be able to react on time. Another critical situation would be a new strong competitor on the horizon. If you see a new company who actively penetrate the market, you need to react fast.

It’s better to consult a managed service provider who knows how to adjust the marketing programs to plan your campaigns. Especially if you don’t have a strategist, or your team lacks other critical skills.

4. Your content is not generating quality leads

Your content doesn’t have to be salesy to generate leads. Moreover, in B2B marketing, actual advertisement doesn’t work as effectively as SEO and nurturing campaigns. It’s critical to capture the trend and take action before you don’t invest too much in the wrong type of content.

5. You can’t increase ROI

If your content marketing efforts don’t generate enough organic searches and engagement, it doesn’t work. Managed service providers can measure and improve your ROI for you and use their experience with different companies to ensure the best results.

In summary

The market is always changing and there is no ultimate strategy everyone can use. The main trick for succeeding with content marketing is to keep your hands on and track the performance to identify the critical moments when you need to adjust your program. Experiment, test and measure the results to make sure Your Content Marketing Strategy Is Working.

If you notice any of these critical signs in your business, managed service providers can fill in the gaps in your team’s talent, experience, and strategy.

Contact us to learn how we can help your business

How to get the most from a marketing MSP for your business

Using a marketing MSP is a good choice if you are looking to have more control of your marketing program. No matter if you are a one-person marketing department or managing a big team, having an experienced professional take a fresh look at your marketing strategy and bring in new insights and expertise is always a good opportunity.

But how do you make sure you are using your marketing MSP at full potential? What should you keep in mind to streamline your cooperation the most efficient way?

What is a Marketing Managed Service Provider?

Marketing Managed Service Providers are agencies specializing in managing the marketing programs on all stages. The service usually includes:

  • strategy development, 
  • content production, 
  • publishing,
  • promotion, 
  • Analytics.

They fully take over the tactical aspects of the clients marketing program after setting the goals and the strategy in cooperation with the company.

Here are 3 main rules to follow for noticeable impact of marketing MSP for your businesses:

1. Set up your goals correctly

This will allow both your team and the marketing MSP to understand the business objectives. Furthermore, it will make sure that the tactics and every piece of content is aligned with the strategy. It’s important to set achievable and measurable goals and keep in mind that it takes some time for content marketing to start bringing value, but the results will be consistent and long term.

The ultimate metric that reflects your marketing effectiveness would be ROI. The return itself will take some time with content murketing, so you should set a wider range of KPI’s to track the performance in the meanwhile.

2. Only choose the marketing MSP that understands your business

You should think about your managed service provider as an enforcement  of your marketing team. This means you are hiring more than just freelance writers or advertising agencies – you’ll have an extra team of marketing professionals bringing you their experience. But will they be able to understand your audience and industry specifics? 

Most marketers need to involve employees from other departments to content creation which is not the best solution. Even if your expert can put words together, writing is usually time consuming and it’s better to dedicate it to the employees direct responsibilities.

Our managed service solutions offer you expert industry writers with extensive and unique professional experience in your industry and suitable for your writing skills and tone.

3. Communication is the key

Working with a managed service provider is almost the same as having one more CMO with a whole team. This means you and your MSP will have ongoing communication about your marketing performance. It’s important to keep your partners posted about all the changes in your business objectives. This way they can pivot their strategy and make sure it’s perfectly aligned with your needs.

Even if you fully trust your MSP it’s always better to stay hands-on and check the quality of your content. You usually have a dedicated account manager who is responsible for establishing the communication between your company and the MSP, and the success of your marketing campaigns, so you can always share your feedback with them.

Too many cooks spoil the broth, so we recommend defining one person responsible for communication with the MSP on your side to streamline this process. 

Summary

Marketing Managed Service Providers can help you gain more control of your results. Set clear goals, choose an MSP that understands your industry and communicate along the way. From here you can easily scale your content marketing.

We offer a Marketing Managed Service exclusively to results-oriented companies within the business services, financial services, and healthcare sectors to guarantee the achieving of financial results. 

Give Your Managed Service Provider Access to These Accounts to Ensure Success

To start your partnership off right, your managed service provider needs access to your accounts so they can streamline your content marketing program easily.

You have made the tactical decision to hire a managed service provider to assist in your content marketing efforts. What information should you provide them with to ensure they have everything they need to get to work right away? You may have hundreds of files relating to your marketing program, so which information is the most important and insightful?

Starting the relationship with your managed service provider

Here at Tempesta Media, all of our managed service customers begin their journey with a simple kick-off call. This happpens before we get into the heavy details of which metrics we should start improving. The purpose of this call (and the most important thing) is getting to know your company’s voice and goals. Every company is different! While there are metrics that should be improved across the board, the way around it will always differ.

In addition, when first starting your partnership, you should establish who in your company will be the internal point person. If multiple sources give feedback to the provider, it can lead to confusion – and vice versa. Therefore, you should also identify a point of contact on the provider’s side.

Additionally, be sure that your provider knows your company. Sitting down and talking with your team allows the provider’s team of content experts to fully understand your mission. Knowing the characteristics of your target audience and the depth of your business objectives enables your provider to do detailed research on matters like:

  • Which social media platforms to focus heavily on.
  • Which keywords to target.
  • How effective an email nurture campaign would be.
  • What makes your company stand out.
  • How to establish your company as an expert in your industry.

Key platform analytics to share

Once you and your provider grow familiar with each other and have established a solid foundation, it’s time to focus on content marketing.

While your managed service provider should have their own extensive research tools, there are certain metrics that are only accessible with your permission. Platforms like Google Analytics can provide details that only the site owners can see, like the conversion rate for your form submissions. The types of details that you share with them should revolve around where you would like to grow and where you need assistance.

Google Analytics

Your managed service provider should already have a way to integrate your Google Analytics account into their platform. This type of integration is a way for you to view your analytics in a simpler way than what Google Analytics presents.

If you have an agent or account manager who works specifically with your company, it is essential to give their email address view-only permissions to your Google Analytics account. This will allow them to view any important information needed for your campaign research while still restricting their access to make changes.

Google Search Console

Previously known as Google Webmaster Tools, your Google Search Console is a critical tool to share with your agent. The sharing process is similar to Google Analytics, as you can give the agent view-only access.

Website host

If you need help posting your website content once it is approved, your managed service provider should have the capability to do this. Whether you use HubSpot or WordPress to host your website, the process of adding a user seat is simple. Once you add a seat for your account manager, they can consistently post and manage your content based on the schedule you set.

Email provider

If you need help with your website campaigns, talk with your email provider to add a seat for your agent. This will allow them to work with you in creating campaigns and sending emails. Doing this will also give them access to your email metrics. This provides invaluable information to optimize the campaigns for greater success.

Get the help you need

A successful partnership starts with a provider who values your success, communicates well, and knows what access they need to improve your marketing initiatives. Be transparent and proactive in the initial stages of the partnership. This way you can help to ensure your provider has every tool they need and to prevent delays down the line.

Tempesta Media is a managed service provider dedicated to helping you reach your business goals with a platform designed to improve the way you manage your content marketing. We offer various integrations you and your appointed customer success manager can utilize to optimize your program and streamline your management.

To learn more about how we can help you, get in touch with us today.

I’ve Signed a Contract With a Marketing Managed Services Provider. What’s Next?

There’s a list of items that needs attention immediately after you’ve signed up with a marketing managed services provider. Use this checklist to stay on top of every decision.

So, you’ve chosen a marketing managed services provider for your business. The hard parts of finding the right vendor and negotiating a contract are behind you. However, what you do immediately after signing up will determine your relationship going forward. We’ve outlined a checklist of action items and, most importantly, things to pay attention to going forward.

1.     Start with a kickoff call

This is by far the easiest part of beginning a relationship with the marketing managed services provider. Think of it like an extended agenda for your future touch points. It shouldn’t be overly long and will touch on:

  • Introductions of key team members, such as an account manager, specialists, etc.
  • Important points about your service-level agreement and future support.
  • Outlines for current priorities and areas of focus early on.
  • Expectations for the relationship going forward.

In short, this is a formal greeting between your teams to make sure you’re all on the same wavelength. After that, your work behind the scenes begins.

2.     Define business objectives

Here, your C-suite should come together and lean on expectations established in the previous part. Firstly, discuss your needs internally and get an inventory of all the resources you already have. Secondly, talk to your contact with the marketing managed services provider and work on these steps together:

  • Begin with the target audience. This one depends on the model you use. For example, it can mean a Voice Profile or style guide for content marketing, demographics and psychographics for sales copy, or an ideal customer persona if you prefer that model.
  • Establish key performance indicators. This is the part where you isolate key metrics and focus on objective data. Whether it’s impressions, clicks, opens, time between deliverables, or internal standards, they can all be outlined and tracked later.
  • Specify target goals. Everyone focuses on different matters in marketing. Maybe you’re big on influencer marketing this quarter, or you want to focus on formal press releases to drive industry partnerships your way. Here, make your needs as transparent as possible.

In addition, think about where your MSP can deliver the most value or make the biggest splash right now. Starting a relationship with a win-win is always encouraging for both parties!

3.     Provide the marketing MSP with all the tools they need

Oftentimes after the initial high of a signed contract, we forget about the most basic matters. For example, how often have you had to put off work because someone didn’t give you access to the right account? This can translate into days of unnecessary delays. So, think about the following:

  • Which accounts does your MSP need access to? This includes access to Google Analytics, Search Console, social media accounts, and more.
  • Which systems should they understand before they start work? This means covering marketing strategies, internal procedures, approval processes, and the like.
  • Who should they report to and how? Sometimes, different marketing materials go to different people in your company depending on project. Make sure it’s documented.
  • How will deliverables be tracked? Let’s face it. A lot of information gets lost while emailing back and forth. You should have a system or platform to keep track of tasks. 

To summarize, this part is about tying loose ends before you delve into working together. Both parties should have an easy time navigating each other’s tools and systems.

4.     Review your individual program

Any marketing managed services provider worth their salt will offer an individual program after onboarding. That is to say, they’ll audit your marketing during the earlier steps and determine points where they can close gaps. Here’s how to review and analyze it on your end:

  • Personalization. How tailored are their suggestions to your business goals? Where can they be improved?
  • Expectations. How reasonable is the program in terms of ambition versus reality? Which resources need to be involved in the process?
  • Tracking. What metrics do they suggest using in tracking the success/failure of the program? Who is going to monitor them?
  • Contingencies. What measures are there to address gaps in the program? What are the secondary means of achieving outlined results?

Your job at this point is to sit back and ask good questions. The MSP’s job is to address any gaps in the program and help bring it up to your standards. Don’t stop communicating until both parties are satisfied.

5.     Hold council

Establish regular strategic meetings to touch base and course correct. This is where planning ends and implementation begins – from here, it’s all in management. Moreover, if you both put enough energy into previous steps, this should be the most enjoyable part. It’s where you:

  • Offer and receive feedback. Any healthy business relationship includes both praise and constructive criticism. Therefore, don’t shy away from either.
  • Introduce new priorities. Marketing is never the same. Some new thing always comes up and throws a wrench in the works. Shine a light on new points of focus here.
  • Refine established practices. By now, you know which parts of the program work and which don’t. So, here’s your chance to improve going forward.
  • Monitor metrics. You’ve established KPIs earlier, and now is the time to see how well they’re working out. Above all, focus on the metrics that lag behind.

Strategic meetings are ultimately where you figure out how much ROI your relationship with a marketing managed services provider brings. Moreover, it’s where you expand your program to include new and exciting marketing strategies and (hopefully) create a lasting business relationship.

In conclusion, your journey with an MSP should begin with a kickoff call, go through important business objectives, and offer the tools they need to succeed in the relationship. After that, they should be able to create an individual program for your review that’ll lead to your long-term marketing partnership. From there, it’s all about monitoring the results.

Looking for a reliable marketing managed services provider?

The Tempesta Media team has a versatile marketing platform to meet the needs of our growing list of customers. Learn more about our marketing managed service and join their satisfied ranks.

In addition, we offer education on all things content marketing. We’ve established a community of expert writers who are ready to jump in and create content at a moment’s notice. Find out more about the Tempesta Media platform here.

How to Track MSP Performance to Boost Marketing ROI

Businesses relying on managed service providers (MSPs) stand to benefit greatly from implementing KPIs and introducing review best practices. Learn to track MSP performance and get the most out of marketing strategies.

The number of companies who offload their marketing and other functions to MSPs is growing in the post-pandemic digital economy. While a reliable vendor brings a lot of proven benefits to your table, their performance can often be hard to gauge. Moreover, the ever-growing complexity of tools and strategies also makes it challenging to determine which metrics you should focus on during the review process.

Reach shared business objectives with your MSP

The effectiveness of an MSP often takes weeks or even months to get specific numbers on. For example, let’s say they handle your content marketing. Expert writing that positions you as an industry thought leader might sound like something you can easily get numbers on. The content is published, leads consume it and conversions become your main KPI to track from there.

However, as businesses transition to the flywheel marketing model, attributing exactly which piece of content or which touch point your leads came from becomes trickier. This is why companies are moving from business goals they have no control over, such as «convert X leads, generate Y revenue» to controllable systems of routines for MSP performance, such as:

  • Receive X pieces of content a week in a specific niche/keyword cluster.
  • Release a quality press release every X weeks to generate backlinks.
  • Publish content on chosen social media platforms daily/weekly.
  • Produce email campaigns on an agreed-upon frequency.

From there, it’s easy to isolate KPIs for the effectiveness of an MSP in your marketing. Specifically:

  • Date & quality metrics, such as the regularity of delivery and standards matching your style guide.
  • Consumption metrics, such as recurring readers for blogs, social, or email campaigns.
  • SEO metrics, such as ranking on agreed keyword clusters.
  • Engagement metrics, such as social media follows, sign-ups, and requests for interviews for PR.

All of these KPIs should be based on your specific business goals and expectations. Discussing them with your MSP prior to implementation should give both parties objective standards to strive for.

Factors that help guarantee the effectiveness of an MSP

Marketing MSP performance relies on having service-level agreements (SLAs) in place. So, if your vendor doesn’t offer specific standards of service, it’s a big red flag. Furthermore, having established rules in a relationship can spell the difference between forming a successful partnership and being kept in the dark. Here are things to look out for:

  • Direct communication lines – The availability of customer support or account manager.
  • Practices for resolving disputes – Metrics to use as a guide or rules pre-set in place.
  • Standards of delivery – What you should and shouldn’t expect from your deliverables.
  • Liabilities – What happens if the MSP fails to deliver on time or doesn’t pass the agreed-upon standards.

Fundamentally, all of the above are in place for when a potential issue arises. Everyone’s happy immediately after signing the agreement, but consistency is key in partnerships. The question to ask here is: What happens when one of the parties isn’t 100% on board?

Much like a good friendship, the effectiveness of an MSP is often tested in a bind. Above all, they should help resolve problems and have standards in place for guiding you through questions or disagreements.

The key quality in top MSP performance

Everyone loves an employee who cares about the business. They offer solutions, help improve best practices, and volunteer to solve problems you often didn’t even know you had. The same idea can be applied to the effectiveness of an MSP. The key quality to look out for is how proactive they are. That is to say, a marketing MSP should be your ally first and foremost.

Determine whether they:

  • Hold strategic meetings regularly to help achieve your business goals.
  • Scale and improve their solutions to meet your needs.
  • Suggest useful tools and practices to implement in your business.
  • Adopt technologies and new services to better your relationship.

There are always more questions to ask and items to consider, so we suggest creating a list of key priorities for your MSP performance. Finding out that they try hard to reach goals is a good indicator that the vendor is in your court. However, even if the answer to a few of your questions and considerations is no, a proactive MSP will take it as a sign to start a negotiation and improve your relationship going forward.

To summarize, in order to review MSP performance, you need shared business objectives, a clear understanding of the intended level of service, and a proactive approach to the partnership. After that, course corrections will be a piece of cake, giving you a solid trajectory to mutual growth.

Considering whether your business needs a marketing MSP?

Tempesta Media has been in the content marketing space since 2011, and we created a platform to help you reliably assemble a team of expert writers in your industry. In addition, we offer a marketing managed service solution on the highest level – our team has enough experience to serve businesses in a wide variety of industries.

Find out more about marketing in 2021 and beyond, or contact us directly to discuss your case.

Accelerate Your Post-COVID Business Transformation With a Marketing MSP

Companies can use MSPs for post-COVID business transformation in order to think differently and make data-driven decisions that will support success and growth.

Companies across the globe are feeling the pressure in post-COVID business times. Traditional business models have changed to adapt to the new normal, which has manifested through changing consumer behavior, supply chain disruptions, and government-mandated shutdowns. Problems that businesses have already faced include:

Let’s take a closer look at how a marketing managed service provider (MSP) can accelerate your post-COVID business transformation.

A new look

COVID-19 has spotlighted the inefficient processes within companies. Additionally, the pandemic has focused a lot of stakeholders’ time and attention on operating companies’ critical functions and adapting to new requirements. Thus, businesses have been taking their brightest assets away from making key strategic goals and decisions (e.g., preparing websites for the new Google algorithm changes, optimizing content workflow, tracking engagement analytics, etc.).

To survive in post-COVID business, you need to have a new outlook on issues. To achieve success, you have to get rid of weaknesses and access new opportunities. Marketing managed service providers (MSPs) are able to bring a fresh expert look to the post-COVID digital world along with effective solutions, crafted for you.  

Improvement and additions

Marketing MSPs can provide you with a detailed SWOT analysis for your business, using their industry expertise, experience, and sophisticated analytics to define and prioritize fields within your content marketing program that need improvements. Moreover, your marketing partner can provide you with a smart action plan, along with KPIs to track to measure progress.

To stay ahead of the competition in the post-COVID business world, companies need to establish innovative additions to their processes. Marketing managed service providers offer their clients trusted digital solutions, such as content marketing programs. This self-service capability is a great addition for businesses. By automating processes and consolidating vendors, you’re able to keep your time in order to make the most of future opportunities to scale.

In summary

The pandemic has changed the business world, perhaps forever. Companies need to mitigate the negative impact of these changes and take advantage of the opportunities that post-COVID business transformation has created.

Partnering with a marketing MSP will accelerate the transformation by giving you the expertise, insights, and tools needed to help you take the bold steps that will define success in an entirely different business landscape.
Find out how Tempesta Media’s managed marketing solutions can help your post-COVID business. For more tips on how to optimize your program, download our e-book to discover 100 mistakes companies often make when establishing their strategies.

5 Reasons to Use a Marketing Managed Service Provider in 2021

A managed service provider in marketing can improve the performance of your content marketing program significantly. 

Businesses that use a marketing managed service provider (MSP) are able to achieve their business goals fast, accurately, and (equally important) at less cost. It’s an effective solution not only for companies that outsource marketing services but also for those that have in-house teams. In this article, we’ll provide five main reasons to use a marketing managed service provider in 2021.

Keep your focus on business objectives.

When your company is scaling, it can be hard for your marketing team to stay focused on core business objectives while they are overwhelmed by handling additional workflow. Free up time for your team to focus on business goals, and don’t let them be distracted. By having a marketing MSP in place, you enable your business to amplify your growth.

Improve your business’s expertise.

Customer trust is a crucial component in business success. By presenting yourself as a valuable and credible source through the content you produce, you’re getting all the advantages associated with it: 

  • More traffic.
  • Qualified leads.
  • Higher search engine rankings.
  • And much more. 

Unfortunately, it can be hard to find content creators within your specific niche. In addition, the hiring process takes a lot of time and energy, both of which you need to focus on your business objectives. With a marketing managed service provider, you don’t need to worry about finding and managing a team of expert writers, nor additional features that will support producing quality pieces of content.

Save on your costs.

The average content creator salary in the United States is $38,739 as of March 29, 2021, but the salary range typically falls between $34,594 and $43,192. However, to make your connected marketing program work and bring results, you also need to have an SEO/SEM specialist and CMO on your team. By doing simple math, it becomes clear that a marketing managed service provider can bring you more value at less cost, as prices usually start at $2,000.

Scale up or down.

Scaling up or down is an integral part of the business lifecycle. Marketing managed service providers can respond to these changes quickly by offering solutions based on demand. 

Solve issues effectively.

Marketing managed service providers can support you whenever you need it. They usually have multi-channel support, which makes it possible to get help via chat, email, or phone. Besides sufficient support, marketing MSPs are able to minimize the quantity and sizes of issues that appear by having different service-level agreements in place and using a proactive and predictable approach.

In summary

A marketing managed service provider is able to boost your content marketing strategy, thereby helping you achieve your business goals. Tempesta Media is a marketing MSP connected with a self-serviced content marketing platform. We can provide superior performance at up to 80% less cost. 
You need to be extremely careful when choosing an MSP because picking the wrong one can be a costly mistake. Check out our 100 mistakes e-book to learn more about other common pitfalls to avoid when optimizing your content marketing program.

Marketing Managed Services: What are the Benefits for your Business?

Time and money are of the essence, yet companies never have enough to spare for marketing. Luckily, marketing managed services can handle your program for you.

While investing in a digital marketing strategy may not seem like your highest priority, it’s really your best chance at survival. In fact, 14% of small companies go out of business because of poor marketing. Despite its importance, that doesn’t change the fact that many businesses just don’t have the time, money, or resources to allocate to a marketing program. That’s where a marketing managed services solution offers its value.

What is a marketing managed services solution?

Think of the different pillars of digital marketing – content, social media, SEO, email, and influencer. These aren’t silos. Rather, they work together, building off each other to create an advanced, connected strategy.

Marketing managed services takes all five pillars off your plate, driving better results by doing what so many companies don’t have the capacity to: create one unified program. With managed services, you still gain all of the benefits of an established digital marketing strategy, but you don’t have to manage anything internally.

Your managed services provider will handle everything from content planning and production to SEO optimization, from social media posts to industry influencer partnerships. By having one provider oversee each pillar, you get a cohesive program that leads to cost savings, better results, and more (while you still get to focus on your other business tasks).

What are the benefits of managed services?

While the advantages of a marketing managed services provider have a ripple effect throughout your company, these are some of the most prominent benefits you will see from that partnership.

Lower costs

The cost of a managed services solution is predictable. Subscription-based and scalable, this solution enables you to have both a more accurate budget and the flexibility to adapt to changes you need to make. Compared to an internal marketing program, where your team may fluctuate in their productivity levels and free time, a consistent solution leads to a more manageable budget.

Not only is marketing managed services predictable, but it also costs less as a whole. In fact, with the right partner, like Tempesta Media, you can achieve reliable results at up to 80% less cost than keeping marketing in-house. Indeed, you don’t have to worry about dedicating a full-time team (their time and salary) to digital marketing (planning, writing, optimizing, publishing, promoting, updating, and more).

Expert team

Instead of hunting for the right digital marketing pro, social media specialist, SEO whiz, and expert writers and editors, marketing managed services providers already have experienced and prepared professionals trained to manage your program effectively. From the beginning stages of planning all the way through amplification, providers have the experts who can craft industry-specific content that appeals to your audience.

Updated tools, tech, and techniques

If you have ever managed an internal digital marketing program, you know that there is a lot more to it than what meets the eye. Fortunately, managed services solutions have access to the tools and technology needed to make a real impression:

  • Latest best practices in SEO optimization.
  • Newest trends in social media and influencer marketing.
  • Content marketing integrations for easy publication and tracking.
  • Tools and tech for the seamless creation of email campaigns.
  • Streamlined platforms to easily manage programs in one place.
  • And more.

Without a marketing managed services partner, you are left to handle the associated time, energy, and costs that go into a comprehensive program like this.

Streamlined program

As briefly mentioned above, managed services providers have the technology to host primary aspects of a digital marketing program in one streamlined platform, making for a process that runs equally as smooth. In fact, marketing managed services providers often establish service-level agreements, holding them to certain standards of quality to meet the needs of their clients and encourage simple yet effective processes.

With a platform like Tempesta Media’s, it’s a hub for everything a successful program needs, like assignment scheduling, analytics and social media integrations, and a comprehensive list of content for easy organization. On one platform, you can see a piece of content progress from its creation all the way through publication, saving time and promoting ease of use.

More qualified leads

With a marketing managed services provider, you can rest assured that your digital marketing program will never lag, dwindle, or die out. Your partner will treat everything from content creation to social media posting to search engine optimization with the utmost importance.

What does this mean for you? You benefit from a consistent program that steadily captures leads and brings them down the sales funnel. Let’s take content marketing as an example.

Without a partner to advocate the importance of content, it’s likely that the program would become stagnant, ending with your team haphazardly publishing content whenever they find the time out of their busy schedules. This irregular frequency doesn’t leave your audience with much of a journey to follow, leaving countless qualified leads stuck halfway through the sales pipe.

But with a managed services provider, your content won’t ever see a gap, and your audience will be smooth-sailing down the pipeline.

Marketing managed services can give you better results

With the help of a managed services partner, you can watch your digital marketing tactics transform into a program that saves money, simplifies processes, and creates more qualified leads. All the while, you and your team can focus on other business-critical tasks without any sacrifice.

Need help?

Tempesta Media offers marketing managed services to companies in the business services, financial services, and healthcare industries. As mentioned above, we can provide up to 80% cost savings in your content, social media, and influencer marketing programs compared to an internal team.

With our proprietary platform, qualified team of industry experts, and knowledge of the latest trends and best practices, Tempesta Media can drive exceptional results and create quality content at scale.

Reach out to us today to learn more about our managed services and see how we can generate success for your business!

To discover other ways to optimize your marketing programs, download our e-book, 100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs.

Why Business Services Need Managed Services Marketing

Managed services marketing providers can help business service vendors achieve cost savings and access the latest marketing innovations and technologies.

Many business service vendors are familiar with managed service providers (MSPs). For years, they have used them to meet IT needs. But MSPs can be useful for core business functions that go beyond just technology. That’s why so many business services companies are exploring the benefits of managed services marketing.

ROI and cost savings

It doesn’t matter how big or small your business services company is or how many years you have been open. All companies run their operations with the goal of achieving the best ROI for the money they spend.

The largest expense on the balance sheet of most organizations is labor. It can account for as much as 70% of total business costs when you factor in salaries, benefits, taxes, and other expenses. Companies that want to achieve better ROI and cut down on labor costs must find ways to limit the number of full- and part-time hires on their payroll.

Most business services companies only ever consider two rather limited options:

  • Hire more internal employees and build an in-house marketing team. But as marketing expands to encompass more specialized skills, it gets harder to keep costs down and still get the experience you need.
  • Hire a marketing agency. Most traditional marketing and advertising agencies charge high fees and you lose some control. They may also only have a limited understanding of what you do as a business services provider. This makes it hard to target the right audiences with the right messaging.

Managed services marketing is a middle ground. These services can augment your existing marketing team. You won’t need to hire an expensive agency or more employees. The end result is a better ROI for your limited marketing budget and better marketing services.

Access to newer technologies

Marketing MSPs can also help your company access the latest technologies in digital and content marketing. As a business services company, you have to be able to leverage the latest technology and innovations to both keep up with competitors and appeal to the changing needs of your customers (who are also adapting to new tech).

Fortunately, MSPs have invested in tools for creating and publishing exceptional content. This gives you more precise targeting in marketing and advertising efforts. With the right managed services marketing providers, business services get access to:

  • Robust content management and reliable production of new materials.
  • Optimization for targeted B2B customer profiles with unique takes on each.
  • Marketing project management tools and related CRM integrations.
  • Accurate B2B reports and data analysis on all campaign segments.

It would be costly for business services to invest in marketing technologies that aren’t part of their core business. Managed services marketing still allows you to take advantage of the latest technological trends. Moreover, it helps you save on set-up and ongoing costs.

Expertise in marketing

Finally, marketing MSPs give business services companies access to a larger pool of expertise. There are more than 10 different specialty areas of marketing today. If you plan to do all your marketing internally, you will need to hire in some or all of these areas in order to target all of your customers’ preferred platforms and unique needs:

And these are just the broad areas to cover — within digital marketing or content marketing, there are dozens of subspecialties. Hiring a marketing generalist doesn’t help with in-depth experience and specialized skill sets. It’s harder to run your campaigns without the right talent and skills.

A managed services marketing partner can connect you with talented professionals experienced in the business services industry. You won’t need to hire more internal marketing staff. Successful MSPs work in conjunction with existing marketing team members to supplement the work you’re already doing. This allows your team to focus on strategic initiatives that help your business grow.

The bottom line for business services marketing

Whether you’re a small business services provider with no marketing team or you have a team that could use some help, MSPs provide you with the expertise and technology to build effective marketing campaigns. Plus, it can save you money and offer a better return on investment than hiring additional employees.

Find out more about Tempesta Media’s MSP solutions and how much of a difference they can make for your business services company. And download our 100 mistakes e-book to discover common pitfalls companies can make in their programs so you can set yours on the best path forward.

Google Algorithm Update 2021- How to Optimize Healthcare Content

9 MIN. READ

For companies in the healthcare industry that use a content marketing strategy, it’s essential to consider the Google algorithm update 2021. Google is at it again and optimizing ranking based on a new set of criteria.

What criteria might you ask? It’s all based on how the user interacts with your content and their overall experience. Healthcare companies should be well aware of optimizing content marketing for a better page experience for patients.

Learn more about preparing your organization for the Google algorithm update 2021 and ways to optimize your healthcare content for the best results.

Main components of the Google algorithm update 2021

When it comes to optimizing healthcare content for your website, the primary metric to consider for Google’s update is page experience.

Page experience will significantly impact rankings, which includes determining how easily a user can interact with your page. Google will take into account five key metrics:

  • Core Web Vitals (loading, interactivity, and visual stability).
  • Mobile-friendliness.
  • Safebrowsing.
  • HTTPS.
  • Intrusive guidelines.

These metrics can affect everything from bounce rate to page security. In an industry that relies so much on trustworthiness and expertise, healthcare organizations must have strategies that address these components.

How healthcare industries can prepare themselves for the Google algorithm update

You should consider each and every user who visits your webpage and the experience that you’re giving them. Thus, you need to consider your content, the components of your content, and the content’s metrics to create a great experience.

Ensure that you have a blogging strategy in place that highlights quality. After all, that will always be a priority for optimizing content for the healthcare industry. You want to show your patients the services you offer so that they want to learn more. Selling aside, quality educational content that covers everything from technological advances to common disease symptoms also encourages patient engagement and trust.

As you strengthen your content to prepare for the Google algorithm update 2021, you’ll get a head start on the competition as well. While others are scrambling to make adjustments after the rollout, you will be ahead of the game, reaching more potential patients and focusing on providing quality care.

Consider the overall page experience and metrics

There are several different metrics to consider when creating content for each page of your website. To ensure you’re optimizing your page experience as much as possible, make sure you’re using these tools and strategies for your content marketing plan.

1. Core Web Vitals

Core Web Vitals are the series of metrics focusing on site speed. When loading your home page and various pillar pages, observe how quickly you can access the information.

If it takes quite some time to load a page, it’s time to consider an alternate strategy. Luckily, you can use Google tools to determine your progress when it comes to measuring these metrics. Some tools you can use are:

  • Search Console report for Core Web Vitals.
  • PageSpeed Insights.
  • Google Lighthouse.

Think about your target audience. When patients search online, they are always looking for answers – possible treatment options, explanations for symptoms, information on insurance, facility contact information, and more. They want solutions, so if their first encounter with your home page is a delay, it will set the tone for their overall experience.

2. Mobile-friendliness

Another crucial factor about page experience is mobile-friendliness. With over 52% of global online traffic coming from mobile devices, you can rest assured that patients are viewing your website on their mobile. Especially in this age of medicine, ensuring mobility without sacrificing quality is critical in offering patients what they need.

You’ll want to optimize each page for a mobile experience and make sure the content is formatted correctly for different mobile devices. A select few individuals don’t use an iPhone, so make sure they can view everything just as well. In addition to the typical considerations like speed and responsiveness, optimize for:

  • Skimmability/readability (think larger font sizes, white space, etc.).
  • Ease of use (make journeys and common traffic areas easily visible and clickable).
  • Brand consistency (don’t forget to include brand colors and style for a seamless experience).

3. Safe browsing

With so much corruption in the digital world, it makes sense that Google would consider any website intending to spam or mislead your users. Simply put, if your patients don’t feel safe accessing your website, they won’t use it. Thus, you need to make sure it’s a safe place for them to browse. Use outside hyperlinks, make sure portal pages are secure and address your communication protocol with HTTPS.

In the healthcare arena, protecting patient data is extremely important. You should never risk having sensitive physical/mental information on your patients getting out. Practices that lose patient info can suffer high fines or other legal consequences.

4. HTTPS

Does your website start with HTTPS://? If not, it doesn’t have a Secure Sockets Layers (SSL) certificate that scrambles sensitive information so hackers cannot intercept it.

With HIPAA privacy laws and other regulations, it is vital to keep information safe and secure. Otherwise, you may face hefty fines, legal issues, and, perhaps worst of all, patient distrust. To effectively optimize your page experience for the Google algorithm update 2021, remember sites without an SSL get flagged.

5. Intrusive guidelines

When including pop-ups on your website, it’s important to note that gathering patient information has legal consequences. Healthcare businesses should be particularly cautious about this component when it comes to the page experience for patients.

So, think twice about collecting a user’s information. Make sure you have compliance, meet all regulations, and that your patient’s information is safe and secure.

Publish quality content that educates your audience

In today’s society, in a post-COVID-19 era, it’s important to keep quality at the forefront of your content marketing process. When creating your plan for your facility, you need:

  • A beneficial purpose.
  • E-A-T, or expertise, authoritativeness, and trustworthiness.
  • Y-M-Y-L, or your money or your life.

Beneficial purpose

When creating your healthcare content, are you sure it is helping your users? Each page should have a clear purpose.

Your patients must be able to easily navigate and learn more about the idea behind the page, whether it be about the services you provide or the scope of your medical background.

E-A-T

To prepare for the Google algorithm update 2021, the content on each page should highlight:

  • Your expertise in the healthcare industry and your specific field of medicine.
  • Your voice and content as authoritative, positioning your company as a thought leader in your industry.
  • The trustworthiness of your content and honesty about what your company provides.

Y-M-Y-L

Your content should always influence readers in some way. In an industry like healthcare, where the patient’s health, happiness, and financial situation are all affected, your content should always strive to address one of those areas to provide the most value.

Y-M-Y-L stands for Your Money or Your Life, and when creating content, you should always address this issue. Ask yourself, “How is my content affecting my patient’s life?” If your answer to that question is that it’s impacting your patients’ lives directly, then your content is doing its job.

SEO strategies for the Google algorithm update 2021

You’re looking to get the most out of your marketing efforts for your healthcare facility. To do so, you need to optimize for SEO and update your strategy so you can rank higher on search engine result pages (SERPs).

For a solid strategy, you need to consider several different ways to optimize your content for your patients. A few key areas to focus on are:

  • Medical-based keyword research.
  • Meta titles, headings, and descriptions for keywords.
  • Google My Business pages.

Medical-based keyword research

When implementing your SEO strategy to prepare for the Google algorithm update 2021, start with keyword research based on your medical niche. For example, let’s say you’re in regenerative medicine. Your research tells you that users search for phrases like “regenerative foot and ankle treatments.”

Use that phrase in the title of an article, subheaders, and the body of the content so Google will recognize that article as a possible solution to that patient’s query.

Meta titles, headings, and descriptions for keywords

You can effectively drive traffic to your website when optimizing meta titles and descriptions. The meta description appears on SERPs, so include a few sentences about the article (and your keyword) to entice users to click on your page. As mentioned above, using the keyword in your headers will also help you rank, showing search engines that the actual content pertains to the topic (and you didn’t just game the meta information for higher rankings).

Create and optimize your Google My Business page

One of the easiest ways to strategize your content marketing plan for SEO is to utilize Google My Business. It’s a free tool to promote your company and website on Google Search and Maps.

You can connect with your customers, post updates, and read reviews about patient experience in your facility. It’s essential to optimize your Google My Business page to appear at the top rankings for the medical-based keywords you’ve researched.

In summary

When it comes to your healthcare facility’s content marketing plan, it’s important to optimize for the Google algorithm update 2021 if you want to prepare and keep an edge on the competition. In an industry that requires expertise, trust and quick answers, fixing up your page experience will increase your patient engagement levels, lead to stronger relationships and more leads.

Solution for optimizing content for healthcare companies

If you’re looking for a solution for optimizing your content marketing strategy, Tempesta Media has a managed services solution for your healthcare facility.

With Tempesta Media, you can optimize your content for Google while also leveraging social and influencer marketing to drive better results at less cost. When you implement a plan that considers the Google algorithm update 2021 and optimizing page experience and SEO, you’ll get the most out of your website and content marketing efforts.

As you prepare for the update, there are other areas to consider to set your content marketing program up for success. Read our latest e-book on 100 mistakes companies make in implementing their programs to learn other ways to improve yours.

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