The Pros of a Managed Content Marketing Service for E-commerce Companies

The rise of e-commerce is the defining trend of the retail industry over the past decade. As brands compete to grow their online presence, content marketing has an important role to play.

Between brick-and-mortar retailers developing their online presence, online giants transforming the shopping experience, and small retailers finding their niche online, e-commerce is a diverse space.

This market keeps growing, which translates into more opportunities to reach customers. However, it’s also a competitive space. Brands can stand out by leveraging an online shopping platform to deliver a unique experience and go further by investing in a managed content marketing service to connect with their audience.

The role of content

The online shopping journey differs from in-person purchases. Consumers have access to an unparalleled breadth of information to research a purchase and compare options.

From branded content to online reviews, consumers are likely to go on a rich content consumption journey before making a buying decision. This journey will also continue after the purchase, with content designed to upsell, generate repeat sales, or increase loyalty.

You need to deliver a meaningful experience at every step of this journey by offering content that is engaging and meets your audience’s expectations. Getting help from a content marketing service can make a difference since you’ll have access to a team of experts who know how to create content that engages and converts.

content strategy

Meeting the expectations of your audience

Common challenges for retailers are understanding and meeting the expectations of their target audience. Consumers have expectations regarding product quality, but they also want a convenient experience when buying something or contacting customer service.

A content marketing service can help you identify the expectations of your audience and create content that meets these expectations, in terms of both adopting a branding strategy that reflects consumers’ values and sharing a message aligned with the pain points shoppers are experiencing.

The rise of user-generated content

Branded content is everywhere, but a new type of content is quickly taking over the online shopping space. As consumers become more aware of the strategies that brands use to share promotional messages, the content generated by users has established itself as a more relatable and trustworthy source of information.

Leveraging user-generated content can create a sense of community for your fans. Engaging with the users who create content can also result in a more organic and genuine connection with your brand.

User-generated content can become a driver of scalable growth if you build a strong community of loyal fans who can help with word-of-mouth marketing.

Many brands are also focusing on influencer marketing. This approach often feels more genuine and relatable. With 49% of shoppers depending on recommendations from influencers and 37% trusting influencers more than brands, this type of UGC can have a significant impact on sales.

Partnering with influencers can help you grow awareness in certain niches, but don’t lose sight of the fact that every customer has the potential to create content. Shoppers can share online reviews, testimonials, social media posts, etc.

Engaging with these users post-purchase and encouraging them to share their content is important for word-of-mouth marketing. It will also establish social proof for your brand since 38% of shoppers consider online reviews as very important.

Thanks to their comprehensive approach, managed marketing services can help you implement successful programs for connecting with influencers and customers and promoting user-generated content.

content strategy

The omnichannel experience

We’ve already established the importance of meeting your audience’s expectations with quality content. However, shoppers have additional expectations regarding content consumption.

In order to deliver an optimal experience, you need to meet prospects and shoppers where they are and share content on their preferred channels. Blogs, email, and social media are common channels. Some retailers are going further with the omnichannel experience by using podcasts, videos, or live chat features.

You also need to keep up with new trends and incorporate the latest popular channels into your omnichannel strategy. For instance, many brands are currently focusing on TikTok to reach its 136 million U.S. users.

Developing an omnichannel experience is another area where a managed service can make a difference. You’ll get to work with experts who can help you identify the best channels for your target audience and ensure that your marketing efforts remain consistent from one channel to another.

The importance of thought leadership

With the rise of online shopping, brands are always challenging themselves to stand out with value and creativity. This competitive environment gives shoppers access to more options than ever, but it can also feel overwhelming.

Experts believe that shoppers are happiest with fewer options. The more options a shopper has to compare, the more difficult the decision will be. It can result in analysis paralysis. Shoppers can also second-guess their decision and regret their purchase because they didn’t get to try the myriad of other products available.

The best way to prevent analysis paralysis is to instill confidence in your audience with thought leadership. If shoppers feel they can trust you, they’ll have the peace of mind to know they made the best decision possible by following your advice.

Outsourcing content creation to a team of experts can help build trust and authority. You can work with a managed service to develop content that educates about your products and shows how they solve pain points in an authoritative manner.

Get help with content marketing

A strong content marketing strategy is paramount to the success of your online shop brand. Content is the primary channel through which you can form a meaningful connection with your audience and deliver a memorable experience.

However, many brands don’t have the time or resources necessary to implement the right content marketing strategies. If you find yourself in this situation, getting help from a team of content marketing experts is an option worth exploring.

As a managed content marketing service, Tempesta Media can help you grow your online presence through compelling content. Besides creating and publishing content on your behalf, Tempesta Media can implement a social media marketing or influencer marketing strategy to help you get the most out of these channels.

Get in touch with us to learn more about the services we offer, or take a look at our 100 digital marketing mistakes e-book for more advice about content marketing.

How to Win With a Strong B2B Content Marketing Strategy in 2022

Powerful content equals powerful results.

Do you want to build your company’s brand, attract and retain customers, earn backlinks, and improve rankings? Then you are going to need great content. But creating content without a solid B2B content marketing strategy is a waste of time. To win in the B2B marketing space next year, you need tailored strategies and tactics that help your business succeed.

When businesses cannot effectively communicate with potential customers, it creates a pain point. When potential customers cannot find what they need, it also makes a pain point. Every successful B2B content marketing strategy targets and cures pain points by delivering results that your prospects and clients need. There are many ways of accomplishing this:

Answer all your audience’s questions.

With B2B interactions, your focus is on informing the audience without them having to ask. Focusing on specific topics they will be interested in can help you quickly create high-quality, authoritative content.

Include testimonials and reviews of the service or product.

Testimonials turn into perfect word-of-mouth promotion that is beneficial to being organic. Studies show that audiences respond much more favorably to testimonials than traditional advertising.

Leverage artificial intelligence.

AI can utilize machine learning to help reduce the time it takes to create and optimize content. Where traditional methods used teams of marketers to edit and perfect content, AI makes it possible with 90% less need for human intervention.

Go beyond video and articles.

Use more specialized content like white papers, case studies, and market analysis. These are highly effective in more technical industries such as chemicals, oil, and gas, aerospace, and electronics.

When you attack pain points with the above B2B content marketing strategies, winning the B2B space becomes much faster, easier, and more effective. But there’s more to consider beyond these four concepts. You have to take on the mindset of a managed content professional and change your workflow to reflect this.

Know Who You’re Talking To

Knowing your client’s needs can help you maintain a rapid pace when creating content. Learn all you can about your target audience so that the message is custom-tailored for their unique perspective. Research what content is most prevalent in those demographics. It’s not about what they need to hear but how they’ll listen to it. Use keywords that are relevant to the topic and SEO friendly. Ensure that the voice and presentation align with what they expect and are looking for.

Become An Expert

Likewise, understand the business values and goals in-depth. Nothing is more deadly to B2B content marketing than incorrect information. If people cannot believe the information they are given, it will be tough to get them to trust the product or service. Remember, you often speak to a highly skilled audience in a given field and will immediately notice any inaccuracies. Therefore, you must be able to present your client’s business content as a trusted resource. It should be accurate, relevant, actionable, and realistic. It should also include a tactically placed Call To Action.

Establish Yourself As An Authority In the Field

The easiest way to do this is to reference subject matter experts (SMEs) in the field of interest. A solid B2B content marketing strategy requires accurate information, so why not take advantage of the tens of thousands of hours of completed research? You can bolster your content with quotes, statistics, and properly cited media. This tactic adds authority to your voice by showing that the leaders in the field support and can back up what your content is saying.

Relevant SEO Matters

staggering 93% of your audience will not look past the first search page when looking for information. Your content will never be found if your SEO strategy is not up to par. Powerful SEO and content marketing work together to increase traffic, boost brand recognition and improve customer retention. Make sure you aren’t making common mistakes that negatively affect your search ranking.

Distributing The Content

Select delivery platforms that synchronize with your audience’s preferences. Placing the content type where it is most likely to be seen gets the highest return on your marketing spending. For example, around 80% of B2B leads come from Linkedin compared with just under 7% for Facebook. Therefore, using Linkedin, even with a smaller user base, will net a higher percentage of potential customers.

Track The Costs

Knowing how much it costs to gain a customer is extremely important for growing a business. ROI is thus critical information that you’ll want to be familiar with daily. In one survey, while 80% of marketers measure performance somehow, only 43% track ROI consistently. Tracking this data point and other KPIs will give other companies a substantial economic and performance advantage.

Account-Based Marketing

Finally, you can use traditional funnels or opt for account-based marketing strategies when working with clients. This strategy treats each account as a single market, with personalized content and a solid personal relationship. Account-based marketing makes it easier to track ROI and offers higher revenue growth, and sales win rates. Usually, account-based marketing is used with larger businesses. However, it can be used in smaller firms with the right automation technologies.

Conclusion

While every B2B content marketing strategy listed here is beneficial, there is one that you should never forget: Above all else, realize that your audience is made of humans. Yes, you can quantify them as clicks, views, or read-throughs. You can also identify them as buyers, accounts, or brands. But all of those metrics represent an individual you are trying to reach. Humanize your content.

As a managed content professional, you shouldn’t just think outside the box. Forget that there is a box in the first place: brainstorm uncommon ideas and ways to translate them into engaging content. Tempesta Media offers advanced automation to help you create the content you need while giving you the creativity to leave the box behind.

Content Marketing Tips to Help Your Business Grow and Thrive

Increasing conversion using proven tactics.

Now that you’re attracting prospects, it’s time to transform them into loyal customers. The field of content marketing may seem like it’s based on luck, but in reality, it is all about planning and consistency. We will show you some content marketing tips that can tilt the scales in your favor with repeatable strategies for content marketing success.

Speaking of Referrals

Referrals make a big difference in conversion rates. Up to 65% of new business opportunities are due to referrals. In addition, a staggering 81% of all purchases are influenced by online posts from friends and family. Whether online or face-to-face, referrals are critical to any business’ growth.

  • Experiential referrals. These are often used when the product or service is vastly different from expected. If a customer purchases a product far better than they anticipated, this can generate an experiential referral. Of course, the opposite is also true where stories of a poor experience can spread like wildfire.
  • Consequential referrals. A byproduct of advertising occurs when traditional marketing spurs discussions and word of mouth about the product. These referrals boost the effectiveness of the advertising.
  • Intentional referrals. When an influencer is paid to extoll the virtues of a product or service, it is considered willful. This individual could be a social media personality up to a Hollywood celebrity. Intentions are one of the least common forms of referrals due to the uncertainty in reception by the audience and difficulty in measuring ROI.

Creative Content Is Winning Content

Your content should not only speak to your audience, but it should be something they want to share. Use catchy, benefit-oriented titles and headlines to draw them in. Make sure the content is entertaining and informative to keep them engaged. The goal is to get your audience to want to take action based on your content. That action could be something as simple as looking for more information. What you’re looking for are steps towards conversion that can be nurtured.

Get Social With Content

You can leverage social media to educate prospects about your company and product. While detailed blogs and articles are very effective conversion tools, visual media should not be ignored. Videos have a much higher reach in social media than articles, although often at the cost of detail. Interactive videos are another option, where proposals and demos can be pre-recorded and delivered to a prospect. Video proposals have demonstrated a 41% higher close rate than traditional methods.

Create Industry-Relevant Thought Leadership Blogs

What better way of showing customers that you are an excellent source of information than with articles and blogs? Using a mixture of expert opinions and advice about prospects’ and customers’ pain points, your content can become a trusted resource for the industry. By using public data and customer experiences, you can write fantastic articles that help cement you as an industry leader. When prospects don’t have to wonder about your knowledge level, converting them becomes that much easier.

SEO Savvy

One of the most commonly mentioned content marketing tips is to optimize SEO. But what does that mean? If you think just throwing a few keywords into an article counts as SEO, guess again. Nearly 100% of people do not look past the first page of a search. You are not being found if you aren’t on the first page. You need to understand the algorithms, write and post in a manner that boosts rankings and be ready to update in the event of search engine changes.

Automate

The future of managed content marketing is automation. SEO and many other marketing functions can be made more accessible through AI. Rather than have multiple people working on editing, optimizing and delivery, AI can do the same with a far smaller workforce. You can even have AI respond to prospects’ questions to vet those who are serious and help drive them towards a personal interaction.

Make your website friendly to mobile users.

Today, more than half of web traffic comes from mobile users. Unlike a desktop or TV, a smartphone is almost always on our person, meaning you have much greater access to prospects. However, if your website is not adaptive, where it can optimize for either desktop or mobile displays, you’re at risk of losing prospects. If your website still uses frames and tiled backgrounds, it’s time to upgrade to a more flexible interface.

Take Action

Adding a call to action (CTA) at the end of the content can often nudge a prospect or lead to a sale. However, CTAs do not have to be heavy-handed. A simple invitation to follow a link, visit a website or connect with someone is all that’s needed. If appropriate, a suggestion to make a purchase can also be utilized. Remember, everything in marketing is about building relationships, not forcing a sale too soon.

Don’t Buy Leads

You may come across services that offer leads for a specific price. While this may sound like a good idea, there are several reasons why this is not a winning strategy:

  • There is no guarantee the leads are fresh. The leads you bought could have been sold before. And if they have been sold, there’s a high probability that they have been converted already. Do you want to buy a lead that your competitors have scooped up?
  • It is costly. There is no way to validate the return on investment. The money you spend on buying stale leads could have been used to generate your fresh leads organically.
  • Quality is often low. Many of these leads are not validated and are essentially glorified cold calls. Some leads do not even have accurate contact information, wasting your time and money.

Instead of buying leads, work on building genuine relationships through content marketing. While it does take more time initially, the trust it builds helps not only with that lead but with referrals. Studies show that companies that work on growing warm leads spend 33% less and make 50% more sales than those who chase cold leads.

In Summary

Converting prospects to leads and then to sales takes work. But with the right tactics, it is far from fruitless labor. In fact, by applying these content marketing tips and staying consistent, you will see your business thrive faster than you expected. Contact us today if you would like to accelerate your success with managed content marketing.

What Will Save a CMO’s Bacon in 2022?

With CMO corporate tenures again declining, we wanted to squarely recognize the most significant digital marketing challenges you’re likely to face in 2022 and ideas on how to address them.

COVID, at least the version and associated environment we all faced in 2020, is coming to an end. States are vowing to remain open. Consumers are spending more than ever before, and businesses are ready to hit the ground running in 2022.

Against this backdrop, there are two elephants in the room that CEOs and CMOs need to acknowledge and address. Those two issues are price increases and staff shortages. 

Price Increases

At Tempesta Media, we expect a bunch of different price increases. One is the cost of vendors and marketing programs. The other is accelerating costs of hiring and retaining staff. With the CPI already at 7.0%, we are bracing for double-digit increases in these areas.  

Despite your 2022 plans being locked in, your company needs to acknowledge that inflation is no longer transitory. If you don’t do this now, you’re going to be caught in an untenable situation later this summer: being forced to improve your marketing program’s performance while effectively facing budget cuts because of the harmful effects of inflation. In short, it’s a no-win situation for CMOs and ultimately impacts the viability of your overall company’s plans.

To get you ready to deal with reality, we’ve come up with four actionable steps that you can take now to insulate yourself and your company.

Automation and Outsourcing 

Automation

Your entire c-suite, including your CEO, needs to embrace automation and outsourcing now. This is not some pie-in-the-sky aspiration. This is an immediate action item. 

Automation is getting implemented across all business sectors and industries. Since technology is advancing so rapidly, areas of your business that could not produce sufficient ROI may now be viable. So, CMOS, go back and reassess your marketing team’s responsibilities.  

At Tempesta Media, we underwent this exercise across marketing and the company. As a result, we uncovered many areas that were ripe for automation. As a result, since Q3 ’21, we’ve allocated dedicated engineering staff to do nothing but implement automation. Fast-forward to January ’21, and we already see results.

Here are a couple of specific steps that CMOs take to streamline their operations:

  1. Stop manual lead tracking. There is no reason why marketing departments should manually measure, route, and track leads. Use Zapier to get your different marketing campaigns to talk to each other.
  2. Use smart forms. Intelligent forms can handle multiple inquiries from one “contact us” form. There’s no need to send prospects to all kinds of different formats. Use one and make it bright.
  3. Use a social media management solution. Digital marketing platforms, like ours, intelligently connect your social media networks. Now, you can create, schedule, and track your social media posts from one dashboard. Bonus points if your solution is integrated with your content and influencer marketing programs.
  4. Integrate all your marketing data. This is more than implementing Google Analytics. Nearly all marketing programs and tools have open APIs. Stop maintaining your marketing data in different silos. The more silos you have, the more your staff’s time is eaten up generating reports. Even consolidating one or two data silos will take a lot of burden off of your team.     

Outsourcing

Outsourcing is your next low-hanging cost-cutting fruit. Unfortunately, the 2022 digital marketing landscape is nowhere near the same as in 2002. There is simply no way that one person or even a small team can be deep experts across every part of the digital marketing ecosystem. It’s just too complex and requires significant subject matter expertise (SME).

Please stop trying to do it all in-house. Larger enterprises get this and are increasing their outsourcing of marketing SME functions. However, smaller businesses struggle to grasp this concept. So why does the barrier exist, to begin with?  

Once again, it goes back to the early 2000s, when digital marketing was much more straightforward. At that time, marketing generalists did not need to make such deep commitments to learning how to gain proficiency-level knowledge of the marketing tools and programs. Then, it would be hard to justify paying another company to do the work for you. The impression was that there wasn’t much additional value to be gained. 

Today, it’s an entirely different story. Take Google Analytics, for example. If you compare the solution suite of today to what existed even ten years ago, it’s night and day. Employees now need to spend months mastering every aspect of the program – Google Tag Manager, filters, target audience segmentation, attribution, conversion goals, etc. It’s a lot.

I’ve just covered Google Analytics. What about paid search, social media management, content marketing, email marketing, etc.? All of these have become incredibly complex, requiring actual expert knowledge.

At the same time, the cost for SMEs has jumped dramatically. As a result, it no longer makes sense to hire one or more SMEs as full-time salaried employees onto your team, especially when you only need a fraction of that person’s time to do the work required for your company.

For most SMBs over $2M in revenue and lower-middle market companies, building the capability in-house makes neither strategic nor financial sense. So instead, the solution is to outsource SME work and develop your team as a group of company experts, excellent marketing generalists, and superb project managers. Doing so will give you flexibility, cost savings, and, most importantly, better results.

Considering that outsourcing is way more cost-effective, especially combined with automation, it is a great way to handle the price increase of staff and marketing programs.

Here’s a real-life example.  

A company was considering whether or not to build a content marketing team in-house (writer, editor, content marketing manager, and designer) or outsource the function. Once they began modeling the numbers, it became a no-brainer that the operation should be outsourced and an internal generalist marketing project manager hired to manage the program. Here’s how the numbers worked out (note internal salaries are fully burdened):

The CMO initially attempted to justify the added headcount by claiming that these people would also support other initiatives outside of their content marketing program. However, concerned about the additional fixed cost overhead, the CEO brought in the CFO to provide further insight.

Once the CFO got involved, the CMO’s justification quickly melted away. The CFO found that the outsourced content marketing firm could take on a portion of those tasks for an additional $12,000 per year. Further, he found that nearly all the other extraneous marketing projects could be covered by hiring an outside contractor on retainer for $24,000 per year.

The net result:  The CEO got better output, with reduced costs and overhead. The CFO came out as the hero. The CMO…well, he “exited” the company 6 ½ months later. 

The bottom line

Anything not part of your company’s core competencies (this goes beyond the marketing function) is a candidate for automation, outsourcing, or both!

How to Understand the Importance of MSP Marketing Services

Attract more customers with MSP marketing than an in-house team

Managed service provider (MSP) marketing is on the rise, with expected growth reaching approximately $492.15 billion by 2027. According to Statista, projections suggest it could be a $356 billion market by 2025.

With the above in mind, you have only seven seconds to make a good impression and capture the attention of your prospects and clients. You should use standard MSP marketing services as well as creative solutions to make the best possible impression on your audience.

Your constant and ongoing goal is to use that good impression, along with trust and your compelling content, to inspire your audience to become your clients. Then you can rely on that relationship for referral generation to inspire new buyers.

It’s an ongoing role that continues to grow as you build your broadening network base, reinforce those relationships, and keep your long-term clients both now and in the future.

What is MSP marketing?

MSP marketing is about generating interest and leads for your business. You might already use some of the same marketing strategies that an MSP uses, but an MSP takes these to another level. In short, MSP marketing does the following:

  • Combines the best in email marketing, inbound marketing, and outbound marketing.
  • Allows you to take full advantage of social media sites.
  • Streamlines your marketing efforts to save you time and money.
  • Helps you develop and tell your story, which inspires greater trust and reinforces buy-in.

Benefits of MSP marketing services

MSP marketing services allow you to develop comprehensive growth plans and then proceed through the steps predictably. There are so many great benefits of MSP marketing:

  • Content marketing. You can build a relationship with your clients via the content you create and distribute. You also build ongoing trust.
  • Email marketing. You can generate more leads via high-quality and consistent emails. It’s still one of the most appealing channels to many consumers.
  • Search engine optimization (SEO). You can target your ideal audience and use SEO to make your marketing campaigns more visible.
  • Social media marketing. You can generate new leads and build relationships with your clients and prospects.

A full-service marketing agency approaches your audience from all fronts so you can build a comprehensive and effective marketing campaign that reaches and converts them.

But it goes further. It continues to reinforce the buy-in of those leads and generate new clients from the wealth of data you gather from your inbound and outbound marketing efforts.

What about the cost?

Although many marketing methods can lead to some success, MSP marketing services are the best, most cost-effective method to generate leads and convert your prospects into clients. When you compare the cost of hiring an in-house marketing team with the cost of MSP marketing services, you’ll see that you can save time and money by outsourcing those essential tasks. While the in-house solution may offer more on-site availability, you’re faced with higher personnel costs, lack of support during sick or vacation times, lots of downtime, and generally lower levels of expertise.

With an MSP, you can determine your level of preferred service and scale with a broader skill set. You also have access to 24/7 support for your IT systems, so you should never experience downtime.

Besides showing you greater value with an MSP, your cost-benefit analysis will also show how you save money in nearly every aspect of your organization. Relying on a trusted team of experts means getting it right the first time, lowering the amount of time and money you waste. The result is that you not only beat the competition but also succeed and thrive no matter what challenges you face.

Where do you start with MSP marketing?

After considering the points above, maybe you like the idea of working with an MSP. But you won’t know what steps to take unless you first consider where you’re going, what you’re selling, and how you can tap into your new and developing network.

Once you’ve settled those questions, you’ll need to move forward by asking other essential questions that will allow you to better develop content and target your audiences. Here are some examples:

  • What are you selling? What is the product or service you’re offering?
  • What do potential clients want or need? Why do they come to you for your products or services?
  • Why are you better? How do you stand out in a competitive analysis? What makes you different?

These questions can help you take a thorough inventory of your value proposition. Then, a full-service marketing agency can help you develop a content marketing strategy that interacts with and responds to your clients’ needs and interests.

Which industries does MSP marketing serve?

Armed with a clear value proposition, you’ll want to find MSP marketing services that specialize in your field. MSP marketing spans a broad range of industry verticals, such as:

But MSP marketing is not a one-size-fits-all approach. That’s why it’s so important to find a full-service marketing agency offering custom solutions that will meet your needs, no matter what industry you work in. Your industry has its own specialized knowledge and its own audience, so you need consulting services and advice that will improve your chances of speaking to your target audience, then inspire them to move forward with you.

The takeaway

You can discover the spectacular results that MSP marketing can bring to your industry and your company, and they will inspire you to keep coming back for guaranteed outstanding services and support. You’ll never want to spend big dollars on in-house marketing when you have so much success with MSP marketing.

As a full-service marketing agency, Tempesta Media can help you launch, optimize, and scale your content marketing programs. Our MSP marketing services extend far beyond content production to provide the most comprehensive and reliable content marketing services available.

If your program isn’t performing or delivering the results you need, contact us. We offer several services and content marketing packages to fit your company’s needs.

Use Custom Content to Grow Your Business’s Important Relationships

Routinely publishing custom content helps you to connect with your audience and grow meaningful relationships as you solidify your brand’s expert knowledge.

Content marketing is about much more than sprinkling a handful of blog posts every so often on your website. It involves creating consistent custom content your audience will find useful, interesting, and valuable.

Understanding the importance of custom content and why it matters to your business

It’s impossible to overstate the importance of using integrated content. Today’s consumers are not interested in generic content; they prefer unique information. Since custom content is branded and specifically tailored for delivery to your established customer base, it’s a powerful strategy for maintaining and growing those valued connections.
  • Consumers crave good content.

Statistics suggest 70% of people prefer to learn about a company through content rather than advertising and 82% “feel more positive” about a company after they read custom content tailored to them. Sixty percent of those readers are inspired to seek out products or services from their custom content experience.

  • Content heightens trust levels.

You’ve probably earned a level of trust with your existing customers, but custom content deepens those feelings of trust. Happy customers tend to give 5-star reviews, share content on social media, and generally express appreciation for their favorite brands. If you can earn this level of trust, your reach increases substantially. In a nutshell, with custom content, you can tap into and connect with a wider audience.

  • Offering something for free builds goodwill.

Offering free information builds goodwill with your existing customers. Focus on what they need. Share your knowledge to offer them solutions. A little free advice can go a long way!

A customer’s journey doesn’t end after a purchase. You want them to return, and custom content is a good mechanism to help keep these relationships blossoming.

Ways custom content drives audience engagement

Custom content offers more benefits than appealing to your audience. It also significantly boosts your website’s SEO, provides links to your pages, and builds a following. All of this helps you improve audience engagement because people know how to find you.
  • Custom content betters your site’s SEO.

The more high-quality content you publish, the stronger your search engine optimization (SEO) will be. Google and other search engines use algorithms to identify content that is useful to readers. Custom content improves your SEO, giving you a much better chance of landing on that coveted first page of Google SERPs which significantly helps drive web traffic to your site.

  • Provides link backs to your website.

Custom-designed blog posts, white papers, and other types of content allow you to integrate links back to your website where you can help customers find your product/service pages and “contact us” page. Rank these pieces of content high enough on search engines and your visibility increases significantly.

  • Increases the number of your social media followers.

Content marketing expands your digital footprint to build brand visibility. When people share your content, you increase your social media outreach. A growing social media following expands your influence, but you have to stay on top of your content game to remain successful. This means consistently delivering engaging and shareable content. If you can do this routinely, you’ll increase your chances for success exponentially.

Ultimately, creating and publishing content that offers consistent value helps set you apart from your competition.

How to see your return on investment with custom content

Generally, it’s five to 10 times more expensive to acquire new customers than to retain existing customers. Those existing customers also tend to spend on average 67% more than new customers. Based on the math alone, it simply makes sense to keep the attention of your existing audience and grow your relationships with them. Focusing on existing customers helps keep your marketing budget down. Not only do you stretch your budget further, but also, if you partner with an experienced content marketing services provider, you can bring your costs down even more. Content marketing costs roughly 60% less than traditional marketing approaches, but generates triple the leads, delivering you a high ROI.

Start your custom content marketing journey today

Paid advertising campaigns are useful, but once your campaign is over, you lose your reach. On the other hand, the benefits associated with content marketing strategies are long-lasting. However, to succeed, you need to provide your audiences with fresh, up-to-date content. Tempesta Media is a content marketing agency that offers a full range of managed services. If you’d like to know more about our content creation services, contact us today.

How Does Outsourcing Affect Social Media Management Pricing?

Social media management pricing is an important consideration when comparing in-house management and outsourcing. However, you should also look at the potential ROI of both options and consider your goals for this channel.

Your social media presence helps you get discovered online and allows you to form a genuine connection with your audience. As part of a broader inbound marketing strategy, a strong presence on social media can contribute greatly to lead generation and sales.

Posting on social media represents an investment of time and resources. You need to decide whether it makes more sense to do it yourself or to get help from a social media management company.

What is a social media management agency?

These agencies are vendors that manage your presence on social media networks. If you don’t already have a presence on social media, they can identify the most relevant networks for your brand and create profiles.

Brands with existing profiles can work with an agency to audit their current presence. It’s usually a first step toward implementing strategic planning to grow your presence on social platforms.

Social media management agencies can also help with creating and publishing content, interacting with followers, or optimizing your profiles to boost traffic. And if you want to go further with social media, social media services can manage paid ad campaigns for you, establish partnerships with influencers in your niche, or use analytics to learn more about your audience and track top-performing content.

Social media management pricing: In-house vs. outsourcing

With 72% of adults using at least one social media platform, it’s not a channel you can afford to overlook.

In-house costs

Managing your social media accounts in-house gives you more control over your online presence. Writing posts yourself and creating video content in-house can give your campaigns a more authentic feel.

However, it requires a significant time investment, both to create content and to interact with your audience. Plus, a strategic approach is a must if you want to use social media to generate leads and sales. A lack of experience in that department could mean you invest time and resources without getting results. Plus, scalability is limited unless you’re ready to incur up-front costs with new hires.

The average cost of an employee is around $36 an hour. If a team member works on your social media campaigns for 173 hours a month, social media management pricing will be slightly over $6,200 a month.

You might have to double this amount to have two full-time employees managing your social media presence and will probably need to add more team members to this project as your online community grows. You should also consider costs linked to hiring, training, and social media campaigns themselves. Your total in-house cost could easily reach $10,000 to $15,000 a month.

Social media management pricing for agencies

Like with any outsourcing project, getting help from a vendor helps you save time and can reduce overhead costs. Besides, you’ll start getting results faster since you’ll be working with social media marketing experts who can leverage their knowledge and experience to identify the best strategies to meet your goals.

Agencies also often use analytics and metrics to track your progress. This analysis justifies investment in an agency since these experts will take a data-driven approach to uncover the best content formats for growing your audience and boost your social share of voice.

Social media management pricing packages can vary from less than $1,000 a month to $10,000 and even more for major brands with millions of followers. The services you need, the scope of your campaign, and the amount you want to spend on paid social marketing can influence pricing.

Choosing the right social media management company

There are different types of vendors to consider, and social media management prices can vary between them:

  • Brick-and-mortar agencies. These traditional full-service marketing agencies can provide a wide range of services, including developing your social media presence as part of a broader integrated marketing project. Because overhead costs are typically high for these agencies, pricing can range from $5,000 to $15,000 a month but can include social media marketing, social media optimization, content marketing, strategic planning and more.
  • Digital agencies. Opting for a digital agency can help you control costs while getting the same high-quality services you would from a traditional agency. It’s the model Tempesta Media has adopted: managed services start at $2,000 a month and include content development, social media post development, follower outreach, SEO, email marketing, and more.
  • Social media management companies. A social media management company focuses exclusively on your social media presence. These vendors can create profiles, develop content, publish it, and interact with your audience on your behalf. They usually rely on metrics and strategic planning, but they will grow your social media presence independently of your other campaigns. You can pay by project or on a weekly or monthly basis; monthly plans cost $3,500 on average.
  • Content creation and publication services. You can find content creation and publication services that will write and publish posts on your behalf. Some plans cost less than $1,000 a month, but they won’t include any strategic planning or efforts to grow your audience outside of posting regularly.

Other considerations

There are additional aspects to consider besides social media management pricing when outsourcing a social media project:

  • Your target audience matters since not every consumer has the same relationship to social media. For instance, 67% of brand interactions happen on Instagram, where around 60% of users are under 34 years old. It’s important to consider demographics and other factors so you can choose an agency that has experience with the niche you want to target.
  • Consider what you hope to accomplish through social media. Some small businesses like to have a presence on Facebook and other platforms because social media searches bring foot traffic to their store, while others want to use social media to tap into a new market via influencer partnerships.
  • You should also look at your budget. Boosting your ROI sometimes means making tough decisions. Determine how much you can afford to invest in social media and whether you want to prioritize this channel over other marketing opportunities.
  • The current stage of your social media presence is important, too. If you have an established community with good word-of-mouth marketing, a service that can grow your following might not be relevant. However, investing in strategic planning is a must if you’re a newcomer in your market.

Get help with social media management

Social media is a valuable channel for businesses. You’ll get better results with the right strategy in place, which means considering social media management pricing and asking yourself whether you should do it in-house or get help from an agency. Learn more about the managed service offered by Tempesta Media and get in touch with us if it sounds like something you could benefit from.

What Social Media Optimization Can Do for Your Social Media Marketing Strategy

Social media optimization is a strategic and purposeful approach to growing your presence on this channel. Read on for some of the top strategies you can use to optimize your social media accounts.

Social media marketing allows you to connect with your audience like few other channels can. It’s also a significant investment of time and resources. Focusing on social media optimization will help you get more out of what you invest in this channel.

What is social media optimization?

Why is your brand present on social media? If you joined Facebook because your competitors use this platform or if you share tweets because your audience expects it, you’re not optimizing your social media presence.

Instead of simply existing on social media and posting occasionally, optimization is about taking a strategic approach and turning this channel into a powerful agent for growth. It’s the difference between being proactive and reactive.

Your business has goals. Social media can support these goals by helping with brand awareness, outreach, sales, and other aspects of your mission. With optimization, you’re adopting the strategies that make the most sense for achieving these goals.

The basics of social media optimization

There are four key areas to focus on to optimize your presence on social media.

Adopt a strategic approach

Social media optimization begins with goals. These goals need to be measurable and aligned with your broader business objectives. If applicable, you should also think about these goals in relation to the other channels you use and to your paid social campaigns.

Everything you do on social media should support your goals. A common mistake is to focus on vanity metrics such as the number of followers your Twitter account gets. With optimization, your focus shifts to metrics and actions that translate into results.

Establishing clear goals will inform the way you grow your social media presence. It can help you identify the platforms to join. For instance, LinkedIn is one of the fastest-growing platforms for B2B marketing, but Facebook is the best social network for reaching out to men between the ages of 25 and 34.

If you want to schedule your publications to get as many impressions as possible from your target audience, your goals can also inform your post-development strategy and help you with automated social media marketing.

You can go further by using social media analytics. Tracking things like which platform results in the most sales, which network brings in leads that spend the most, or what type of content generates the most engagement will help you fine-tune your efforts.

Achieving continuous improvement through goal-setting and analytics can be technical. It’s something a social media management partner can help you with, and social media management pricing is justified by the results you’ll get.

Build a strong profile

The purpose of a social media profile is to tell users at a glance what you do and what differentiates you from other businesses.

A strong profile should be immediately recognizable, which is why it’s important to integrate your social media marketing efforts with your other campaigns. Consistent branding with your copy and graphics will increase brand recognition and awareness.

You’ll also need a compelling description of your business with some strong keywords to capture traffic from social searches. Don’t forget to add a link to your website, your contact information, and a name, address, and phone number (NAP) mention to support your local SEO goals if applicable.

Optimize your activity

Posting content is at the heart of your social media presence. You can write posts specifically for a social network, curate posts with links to third-party sources, or integrate your social media presence with your content marketing efforts to share links to your own blog posts or news stories.

Just like with every other platform, content quality matters. Write content that solves problems and delivers value. Use strong calls to action to get conversions and craft eye-catching headlines that will make users want to click. Then optimize the copy, keywords, hashtags, and visual components of each post.

However, your activity shouldn’t be limited to written content. There are other avenues to explore:

  • A growing number of brands are using social media as a customer service channel thanks to chat features.
  • You can also interact with your audience by liking their comments or responding to them.
  • Visual content, like photos and infographics, can grab the attention of your audience and generate engagement.
  • Video is another interesting format to use. There were 2 billion video views on Twitter this year, a number that increased by 67% compared to the previous year.

Boost audience engagement

Social media optimization should extend to your follower outreach efforts. The more you know about your audience, the easier it will become to engage them on social media and inspire loyalty.

The first step is to get your content noticed. Brevity is important since users often scroll and skim on social media. Eye-catching visuals, clear formatting, strong headlines, emojis, and hashtags are things that can make a difference.

Speaking of hashtags, they’re important for three reasons:

  • They make your content discoverable for users who explore hashtags related to topics they’re interested in.
  • They allow you to spark conversations related to your brand and products by creating branded hashtags.
  • The existence of branded hashtags will encourage more people to create user-generated content (UGC), which can act as social proof for your online reputation. You can extend the scope of UGC by launching an employee advocacy program and having employees join the conversation on social media.

Hashtags will also help you get a feel for the trending topics your followers care about. Being timely is crucial on social media since there are plenty of opportunities to join existing conversations and bring something new to the table. Examples of trending topics on Facebook for 2021 include conversations about education, racial inequalities, sustainable living and gardening, banking, and self-care.

Audience engagement is often about small things that people will remember, whether it’s responding to a comment, creating shareable content, posting regularly, or adopting a voice that is human and relatable. You should also leverage word of mouth from your top fans and look into establishing partnerships with influencers.

The takeaway

Social media optimization makes your presence on this channel more purposeful. A social media management price is an expense you’re going to incur whether you decide to outsource or invest in in-house resources.

With optimization, you can get a better ROI thanks to the following benefits:

  • Increasing your outreach and brand awareness.
  • Building a community of loyal fans.
  • Getting more traffic for your blog or site.
  • Contributing to existing conversations and positioning yourself as a thought leader.
  • Supporting your SEO and content marketing efforts.
  • Having the resources in place to mitigate potential PR issues.

Do you need help with social media optimization?

Social media is one of the areas Tempesta Media can help you with as part of our managed service. From post-development to follower outreach, we can ensure you get better results with this channel. Contact us to learn more!

Use Content Marketing Services to Boost Your Business

Scaling your business is challenging, but content marketing services can supplement your team and meet your needs so you can grow and succeed efficiently.

Maybe you’ve been in business for decades, but times are changing and you may not be sure how to reach younger audiences. Or maybe your business has gotten off the ground somewhat recently, but you still haven’t quite figured out who your buyers are. In either case and everywhere in between, content marketing services can make a surprising difference. Content marketing is all about creating useful content that reaches your prospective buyers where they are and helps you grow your business.

What is content marketing?

Content marketing involves developing materials and sharing them with your audience online. For example, you might share blogs, social media posts, videos, or other multimedia content.

The purpose of your content marketing efforts is to engage with your audience to attract, convert, and retain customers.

Content marketing allows you to create digital assets that are designed to be consistent, relevant, and valuable. Marketing strategies have evolved over the years just as audiences have become savvier and more discerning. So, your focus also needs to change to better deliver the authentic, informative, and useful content that your audience now expects. You can offer them the advice they need to make an educated decision.

Every blog post and video should guide and nurture your audience to help them make a buying decision. If you need help creating excellent content, you might want to look into hiring a content marketing services partner.

Who is your target audience for content marketing?

Your target audience is the group of people who would most benefit from your products and services. They tend to share common characteristics, including demographic and behavioral patterns. Once you identify them, you can focus on developing and delivering the content that will best serve them. For example, if you are identifying a financial services content marketing audience, you need to know who is interested in services like:
  • Personal loans.
  • Checking and savings.
  • Lines of credit.
  • Home mortgages.
  • Corporate loans.
  • Wealth management.

You also need to answer questions like:

  • What age range am I trying to sell to? Gen Z and millennials looking to build their savings and buy their first home? Or perhaps Gen X looking for retirement services? Startup businesses wanting to scale?
  • What geographic area am I targeting? Do your services only reach regionally? Are you a credit union that focuses on the local community? Or can your online solutions cater to anyone in the US?
  • What is the typical behavior of my audience? Are they smart with money or looking for guidance? What do they like to spend their money on?

Similarly, if your field is healthcare, you might need a healthcare content marketing strategy to help you find the target audience for the specific services you offer. Then you can make sure your content reaches them effectively.

Benefits of content marketing services

Content marketing represents a significant competitive advantage for your company. No matter what industry or focus you work in, such as business services, financial services, or healthcare, it allows you to:
  • Post and distribute effective content.
  • Engage with your audience, which translates to better growth rates for your company and more leads.

Here are a few of the goals you can accomplish with professional content marketing services.

Achieve higher expertise, authority, and trust

Google’s Search Quality Rater guidelines first introduced the concept of Expertise, Authority, and Trust (EAT). It’s a way to evaluate the quality of a website. Google looks at the purpose of your website, but it also considers the content quality and amount, the reputation of the site, and the background. Effective content marketing helps you achieve a higher EAT ranking.

Define brand personality

Your brand is more than the face of the company. It’s not just about your brand colors and logo:
  • Know what your company stands for, what your values are, and what drives you and your team to deliver on your promises to your customer.
  • Allow your customers to understand and appreciate your brand personality.

Content marketing helps you weave a story about your brand. Once you’ve settled on your brand personality, content marketing services can help you use it consistently.

Close gaps in the conversion funnel

You use content marketing as part of your conversion funnel to propel your audience through the stages of their customer journey. You’re moving your customers from awareness to consideration by providing relevant and compelling blog posts and website content.
 
Each of your customers may have a different need for information that will help them make that final decision to buy. As you closely track and test your content marketing efforts using metrics and analytics, you can also gauge where to make improvements. Close those gaps or cracks in the process to achieve greater efficacy.

Develop stronger brand loyalty

Your content marketing allows you to better engage with your audience. You’re demonstrating who you are and what you offer. It’s a relationship predicated on sharing relevant and compelling information.
 
As your audience grows to trust and rely on your company as their go-to brand, you will continue to offer quality content. And you will continually try to guide your audience toward the best buying decisions possible, based on the resources you’ve offered.

Enhance accessibility for a broader audience

You should always look for ways to enhance your accessibility options for your audience. There are customers who need to read and hear your content. Others simply love to skim through the main points and see your beautiful photography:
  • Offer options that will appeal to different types of customers.
  • Support the needs of all your audience members.
  • Consider how you are deploying those digital resources.
Depending on your brand, you might need to provide digital assets. Content marketing services offer many of these content types:
  • Blog posts.
  • Emails.
  • Infographics.
  • Interviews.
  • Live Q&A.
  • How-tos.
  • Webinars.
  • Social media posts.
Carefully track and test your content marketing strategy to find which of these options works the best for you and your audience.

Expand brand awareness

Content marketing can also help you raise brand awareness:
  • Invite your audience to engage in your brand community.
  • Engage with your audience, which can encourage loyalty while growing your army of brand advocates.

Foster better conversion rates

No matter how successful your company is, you still need to focus on your conversion rate. Content marketing is a key factor in improving this metric. It helps your audience discover your solutions so they can learn about and buy your products and services.
 
Content marketing can offer the lowdown on all your customers’ questions and concerns. Your content should be clear, concise, and easy to digest. If it meets these criteria, your content marketing campaign will foster better conversion rates.

Generate more quality leads

The most obvious benefit of content marketing is that you’re able to generate more quality leads by following these steps:
  • Understanding your audience.
  • Creating a content marketing strategy.
  • Effectively using your blog to raise brand awareness.
As a full-service marketing agency, Tempesta Media can help you achieve your goal of putting yourself at the top of the business game. Our content marketing services help you generate the best possible results.

Increase organic search traffic

With your content marketing efforts, you can improve your search engine optimization (SEO). When your articles are optimized to rank for particular keywords, you’ll increase your organic traffic. Be sure that your articles contain straightforward language and insert your keywords naturally in the content. Remember, you’re writing for your audience and the search engines, so you need to make sure the content is readable by the human eye. If you achieve the right balance of readability and SEO, search engines will award you a higher spot on search results, thereby increasing your organic traffic.

Increase social media engagement and PR results

Content marketing is the perfect material to show your authenticity and personality. Use your content partner’s creative expertise to produce a powerful and touching tone across your marketing platforms. As you post engaging content, you can increase social media engagement and PR results:
  • Strengthen the way you interact with your customers.
  • Build and reinforce customer loyalty.
  • Increase your sales.
Be active on social media. Many industries’ core audiences live on platforms like Facebook, Twitter, and LinkedIn, so posting and interacting on this medium will increase your accessibility and engagement. That way, your customers will feel more confident in what you have to offer since you are building a relationship with them based on their needs and conveniences.

How do content marketing services work?

The best content marketing solutions consider the following factors in how you attract leads:

Awareness

Content marketing uses educational, how-to advice to raise awareness and focus on your audience’s major concerns. In this initial phase, you’re not selling your services yet, so a content marketing agency will aim to:
 
  • Engage with the audience.
  • Help them understand the value of your products and services.
  • Educate them on their problem and potential solutions.

The goal here is to establish yourself as a thought leader and a helpful giver of advice. You want to establish authority at this stage so that the audience will begin to trust your expertise and return to you for further information.

Consideration

In the consideration phase, content marketing experts use case studies, how-to articles and videos, checklists, and worksheets to:
 
  • Educate your audience.
  • Help them understand which features will best meet their needs.
  • Help them differentiate the option that’s best for them.

At this point, the audience is actively looking for a solution to their problem. They understand the issue they’re having and are now searching for the best way to solve the problem. Here is where you want to plant your solution in their head.

Closing

In the closing stage, a content marketing services provider uses buyer’s guides, case studies, user-generated content, product videos, and research reports to help your audience finalize their decision. You want to show your knowledge and expertise while differentiating benefits. Closing often focuses on the end goal of the sale, but your audience still needs enough information to move forward with that decision. Top-tier content marketing services can help you reach your goals at every buyer stage.

How to get started with content marketing

With all the complexity and variables involved in content marketing, you might not know where to start. That’s okay. The important thing to remember is to not get overwhelmed. Just start at the beginning, and work your way through the process.

You’ll soon find that your content marketing efforts are much more manageable than you expected. Here’s how to get started.

Identify your target audience

You need to know your target audience. So, understand the groups of people who will benefit from your products and services. Consider the challenges they face and how you can meet their needs across industries.

In financial services content marketing, as mentioned above, you might be targeting prospects who are interested in a mortgage, a loan or other credit scenarios.

In healthcare content marketing, you may target low-income patients, or maybe you are in B2B healthcare, so you may want to reach hospitals, clinics, or other organizations. Whatever your industry, you will need to:

  • Develop a profile of the ideal customer.
  • Deliver compelling content that will inspire them to move forward.

Often, you can find content marketing services that specialize in your field.

Determine your digital assets

You should build upon what you’ve found about your target audience:
 
  • Consider which assets and formats will best deliver your message.
  • Size and optimize your digital assets so that they can best showcase your content on the platforms.

In financial services content marketing, you might rely on social media posts, blog posts, and white papers to connect with your clients.

In healthcare content marketing, you might post website content or send emails to encourage prospective patients to schedule an appointment.

Build your editorial content

The next step is to create and optimize your content. Write, edit, proofread, and hone your content to target your ideal audience. The quality of your content directly affects how your audience will respond to your messaging. If it’s poorly written with lots of errors, your audience may judge you negatively.

Determine distribution channels

You have lots of options for distribution channels, but that doesn’t mean you should post content everywhere all at once:
 
  • Look at demographics and behavior to determine where your audience spends their time, and focus on those first.
  • Consider posting on Facebook, Twitter, and LinkedIn, as those are some of the most generally popular platforms.
  • Remember that you don’t need to have a presence on every platform. While you want to be accessible, don’t waste resources on channels that won’t give you an ROI.
  • Take advantage of analytics and data to find out what channels work best for your needs.

Develop best practices

As a marketer, you should develop best practices for your content marketing efforts to maintain success and grow. Here are a few:
 
  • Conduct research to determine which topics are most interesting to your audience.
  • Focus on readability.
  • Keep content simple and helpful.
  • Write for people, not just search engines.
  • Develop a persona as necessary.
  • Use imagery effectively.
  • Publish unique and compelling content.
  • Make your content responsive.
  • Use concise, action-oriented language.
  • Target optimal keywords.
  • Use credible, timely sources.
Make sure to cover all your bases. After all, forgetting a step in the process can make your content look sloppy. Create a checklist to ensure quality control, and build out your editorial calendar so you can deliver high-quality content at consistent intervals.

Partner with an expert

Tempesta Media is a content marketing services partner that offers performance-based solutions. Our goal and purpose are to drive revenue for your business. We offer a range of services designed to meet your needs. It doesn’t matter if you’re just starting out or you’ve been marketing for years.

Signs that your business needs help with content marketing

Most companies use content marketing, although not every company uses it as effectively as possible. To make sure you’re getting the most out of it, keep an eye out for a few red flags. Here are some signs to watch out for and ones that a content marketing services company can help you address:

Your audience is not first

You need content marketing when you are not focusing on your audience as an essential part of your business strategy. Effective content marketing depends on finding the best ways to serve your audience.

Aim to improve the lives of your audience members.

You haven’t determined the makeup of your target audience

You need to determine the buyer personas for your audience. Why? When you don’t know your audience or understand how to reach them, you’re just wasting money and time. But with an effective buyer persona, you’ll be able to create valuable, relevant content. You’ll also be able to effectively convert your audience.

Your company website and blog don’t look professional

Your company website pages are some of the most basic elements of your content marketing. There may be a number of reasons why your website or blog does not look professional:
 
  • The website domain is confusing or convoluted.
  • Your website template looks outdated.
  • The site takes forever to load.
  • It’s not clear who your audience is.
  • You don’t have a good system for searching your website.
  • There are spelling and formatting errors.
Your website is also one of the easiest things to fix. You can build a sleek, professional website by following these steps:
 
  • Set up a custom domain name.
  • Use a compelling template.
  • Optimize the site for fast loading.
  • Target your audience with your language and graphics.
  • Proofread and edit the content on your site.

You don’t optimize your content

A key part of your content marketing efforts will always be to optimize your content. Google expects “freshness” when it ranks web pages. Continue to optimize your content and you can achieve the results you want and need.

Tempesta Media services and features

At Tempesta Media, we are a full-service content marketing services partner that can help you at any stage of your journey.

Planning

We can help you develop a content marketing plan that will best address your company’s needs both now and in the future with the following processes:
 
  • Voice Profiles™. Our comprehensive Voice Profile questionnaire helps us understand your company’s voice by gathering details about your values, solutions, and perspectives. It’s an essential step that allows us to deliver the high-quality content you need.
  • Writer auditions. We offer you an audition functionality so you can test the quality of a writer’s work before we add them to your content marketing team. Writer auditions are the best way to assess whether a writer will deliver the voice and content you need.
  • Competitor analysis. You can’t develop and optimize your content marketing efforts in a vacuum. Your competitors are going after the same audience with their marketing strategies. That means you must regularly conduct a competitive analysis to learn from and react to those efforts.
  • Dynamic content calendar. Your editorial calendar is an essential part of your content marketing efforts. This dynamic content calendar lets you track due dates, content production, and distribution channels in one place.

Content services

Content services is one of our most popular content marketing packages. It allows you to tap into a wealth of expertise and resources to meet your needs:
 
  • Order from 13 different types of content. We offer a variety of content types for every stage of your sales funnel. With our pool of talent, we can support your content needs across industries and topics. We make it easy for you to develop the content you need for your content marketing campaigns.
  • Editing-only for content you create. Tempesta Media offers editing services to quickly optimize your content. We remove errors while standardizing your language and formatting. We also optimize for brand and voice, promote readability, and streamline production.
  • Unlimited revisions. With unlimited revisions, we ensure you’re satisfied with the content you’ve ordered. We work to provide quality, well-researched content, with your satisfaction guaranteed. We’re dedicated to your success, so we work to give you the best possible results.
  • Defined content turnaround times. We offer clearly defined content turnaround times. You’re never left wondering or guessing. You’ll know when to expect the content you need for your content marketing campaign based on your editorial calendar.
  • Multiple content download formats. As a special benefit of our content marketing services, we offer a range of digital assets, such as blog posts, emails, social media posts, and more. We make the content you need available in PDF, HTML, RTF, and DOCX formats.
Social media
 
Tempesta Media is a social media management company. We deliver custom content marketing services to help you save time while successfully managing your social media networks. We make it quick and easy to be consistent with your audience engagement via social media:
 
  • LinkedIn, Facebook, and Twitter. Content marketing via the most popular social media channels can be a full-time job. We offer comprehensive recommendations for publishing on LinkedIn, Facebook, and Twitter. Our services support the types of content you need for each platform.
  • Curated and custom social posts. We develop the best curated and custom social posts to reach your audience. Our services generate interest, but we also boost traffic to your business as a full-service marketing agency. Our team of professionals can create the social posts you need to drive traffic and encourage engagement.
  • Post scheduling and management. We consult with you to optimize your social media post scheduling and management. We can help you determine which social media platforms your company will post to, as well as the frequency at which you will post. We can take you through the entire process, from creation through distribution and optimization.
Influencer marketing
 
Influencer marketing has grown in popularity in recent years. It allows you to better engage with your audience via your employees and other advocates. Our services help you manage your influencer programs by ensuring that the messaging is positive and effective. Our micro-influencer content marketing services program drives brand engagement and proven results:
 
  • Employee Advocacy Program. Our Employee Advocacy Program fosters authenticity and trust from the ranks of your employees. You can tap into the power of social media. Those voices personify the strategic approach and culture of your company and add a personal touch.
  • Fan Manager Program. You may not have the time and resources to support an in-house Fan Manager Program. We provide this important content marketing service for your company at a low cost. It’s a great way to propel action and engagement.
  • Brand Ambassador Program. Our Brand Ambassador Program highlights and supports a customer-product-service relationship. We help you manage ambassadors who have influence over a large audience. It takes special care to ensure the ambassador embodies your corporate identity and represents your values, image, and ethics.

Integrations

We offer integrations that are a cornerstone of your content marketing efforts. Our integrations save time and money so you can spend more resources on growing your company:
 
  • WordPress and HubSpot. We take care of all the elements of content writing and editing, and we even make it easy for you to publish content via WordPress, making the process quick and easy.
  • Google Analytics. If you fail to use Google Analytics effectively, you can experience detrimental effects. This means you may not see an increase in traffic and you may not know where your traffic comes from. We allow you to track and optimize your content with this integration. You can track your publications to see what topics are performing and what areas you are lacking in. Ultimately, you can use this data to improve organic searches, bounce rate, and average session duration.
Analytics
 
We offer analytics as part of your content marketing strategy. Our services allow you to track metrics and further optimize your program. With our help, you can be better prepared to make business decisions and be better able to deliver the content and services your audience wants:
 
  • Content analytics. Our content analytics platform allows you to review and measure content performance metrics so you can optimize your messaging to resonate with your audience and inspire them to buy. We offer insights and understanding about your customers so you can learn what your prospects want. Our wealth of content analytics allows you to make better decisions about your business growth and development.
  • Social media analytics. Our social media analytics services allow you to track your progress. We look at your comments, cost per lead, follow count, and impressions. We also consider your lead conversion rate, likes, mentions, number of customer service issues resolved, and share of voice.
  • Influencer analytics. Our influencer analytics services allow you to track audience growth factors. We look at conversions, referral traffic, and various engagement KPIs to help you identify the top-performing influencers.

How Tempesta Media can help with content marketing services

No matter what type of business you’re in, there’s no better way to reach out to your prospective customers than to add content marketing to your strategy. Superior content sets you apart from your competitors and shows your audience that you’re listening.
 
Need help? Our content marketing services offer you the tools and expertise to launch, optimize, and scale your content marketing program. Our platform and seasoned writing and editing teams are ready to support your efforts at every stage of the sales funnel so you can achieve the results you’re looking for.
 
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How to Use Content for Dentists to Make Your Practice Stand Out

Content for dentists is a key element in growing your online presence and connecting with patients. Here’s why content marketing matters for dental practices as well as some content formats to explore.

The internet has become a go-to resource whenever we have a health-related concern or want to look up a symptom. There is a strong demand for healthcare content, and as a dentist, you have a real opportunity to meet that demand with your expertise while connecting with potential new patients. If you don’t have a good healthcare content marketing strategy in place, now is the right time to look into growing your online presence through content for dentists.

Why content for dentists matters

From educating your audience to getting more traffic, there are many benefits to investing in content marketing.

Become more discoverable

With the right on- and off-page SEO strategies in place, you can optimize the content you develop, get your URLs to rank higher in search results, and target a wider range of relevant searches. It will result in more traffic from potential patients.

Build trust

First impressions matter. Content for dentists that sounds professional and knowledgeable will help establish trust right away.

Educate your audience

As a dentist, part of your job is to educate patients about oral health. You can fulfill this role by creating content that informs potential and existing patients about good dental health practices.

Create a convenient experience

A strong content marketing strategy that focuses on inbound marketing allows you to capture traffic from users who are experiencing pain points that you can solve. After answering users’ questions through your content, you can encourage them to take the next step by scheduling an appointment online.

With online appointment software predicted to grow at a CAGR of almost 19% by 2025, more practices are offering this option, and patients will soon come to expect it. However, you need to establish trust and expertise through your content before patients will consider booking an appointment online.

Learn from your audience

You can educate your audience through content for dentists, but content also allows you to learn about your audience.

By establishing trust, you’re opening a dialogue with your patients. In response, they will be more likely to share feedback with you. You can also keep track of the pieces of content that get the most clicks and shares to get a better idea of the pain points your patients are experiencing.

Top-performing content formats for dentists

A successful content marketing strategy should cover the different channels your patients are likely to use. Using a variety of formats is beneficial because it gives patients the possibility to choose how they want to engage with your content. Plus, you can increase your outreach by exploring formats like video or other visual content.

Whether you create content yourself or get help from a medical content marketing service, the following formats tend to perform well for dental practices.

Educational content

Educational content can become an expansion of your role as a healthcare provider. There are countless opportunities for developing this type of content, including:

  • Writing about common symptoms to watch out for. This can help users realize they need to schedule an appointment.
  • Sharing dental hygiene tips to improve patient outcomes, including the importance of regular checkups.
  • Developing content with seasonal tips to keep your audience coming back to your blog regularly.
  • Keeping track of popular searches and new trends to write about new topics. Nearly three-fourths of people are paying more attention to their oral health as a result of COVID-19. So, there are plenty of topics to discuss in relation to the pandemic.
  • Explaining how you perform certain procedures, which is something that could make a huge difference for patients with dental anxiety.

Educational content serves different purposes. It can capture searches from users who are experiencing specific symptoms or who want to find ways to improve their oral health. It can also keep existing patients engaged with your practice if you deliver valuable content regularly. And with featured snippets appearing for close to one in five searches, answering common questions in an authoritative manner can boost your visibility in search results.

Remember that educational content doesn’t have to be limited to your own blog or website. You can reach out to local publications and newspapers and offer to develop educational content about oral health together.

User-generated content

Publishing user-generated content on your blog or social media platforms can help strengthen your social proof. You can work with patients to create HIPAA-compliant testimonials in the form of short texts or videos. Seeing a patient discuss their experience with your dental practice will inspire confidence with other potential patients.

You should also think about partnering with influencers. A number of popular social media users are getting veneers and other cosmetic dentistry procedures and will sometimes document their journey to a better smile online. These partnerships can be an engaging way to promote your services while inspiring patients to take action.

Case studies

A case study is an opportunity to share an in-depth look into how the services you offer can solve the problems your audience is experiencing. It’s also an opportunity to showcase some before and after pictures.

Case studies can be great for procedures that patients are likely to research to learn more about costs, outcomes, and potential side effects of things like crowns, bridges, and dentures. You can take an integrated approach to marketing by writing a blog post to introduce one of these procedures and encourage readers to download a case study to learn more.

Video content

Video content for dentists is a must. A majority (62%) of internet users visit YouTube daily, and watching videos has become a common way to learn, discover products, and find entertaining content.

From demonstrating good oral hygiene practices to scheduling a live Q&A to giving your audience a behind-the-scenes tour of your practice, there are plenty of ideas to explore. Videos will also give you an edge for your healthcare social media marketing efforts since visual content tends to generate more leads and interactions.

Infographics

Infographics allow you to share information at a glance. They’re great for generating social media shares and capturing traffic through image searches. Plus, you can present compelling facts and numbers that will make potential patients want to take action.

In summary

Your online presence matters, both in terms of scope and of the quality of the content you offer. Content for dentists is often the first contact new patients have with a practice. It can have a major influence on whether a patient decides to seek care or on how they feel about your practice. By using proven content marketing strategies, you can grow your practice and strengthen your relationship with existing patients.

Do you need help with content marketing? Learn more about the managed services that Tempesta Media offers for the healthcare industry.