The marketing home stretch

The marketing home stretch

Start 2019 off right by using December to set yourself up for success The year is rapidly coming to a close. Marketing has received or about to receive their finalized 2019 budgets. The race is now on to use the remaining days of the year to position your department,...

How to create content without breaking the bank

Marketing teams often wear many hats from social media specialists to web developers and content writers. You know great content helps companies rank in search engines and increase website traffic… but writing the content is SO time consuming. The task of...

How to get people to read your content

Content marketing continues to grow as a key online marketing strategy. Content marketing, however, is so much more than the ability to produce good content on a consistent basis. You can produce some of the best content to ever grace the internet – but without...

How to effectively outsource content creation

Bill Gates wrote back in 1996 that “content is king.” A company’s content reflects on their credibility. If their content is lacking, whether it is a poorly written blog post, inattention to popular social media outlets or a website that is a bit...

Creating a simple, holistic content strategy

Tasked to create a content marketing program and not sure where to start? These questions are a great starting place for developing your strategy. Answer these questions and you will be well on your way to a content marketing program that justifies some serious ROI....

Little-Known Benefits of Content Marketing

The era of traditional outbound marketing favored the creation of sales pitches that focused on persuading prospective customers to purchase a business’s products or services. They had to be concise and catchy to hold the interest of prospects long enough to...