Benefit your business with a social media management company

Social media has become a major part of marketing and networking for businesses. With millions of different corporate pages and profiles across all social media platforms, you need to make sure your company has a strong social media presence to capture potential customers. A social media management company that offers custom services can help you save time while successfully managing your social media networks.

Many entrepreneurs are overwhelmed by social media because it is time-consuming to maintain an active presence for their business across channels. Fortunately, there’s a solution that can help you stay on top of all the competition on social media. 

Social media management companies or social media managed service providers can handle all the processes connected with social media activity for you. It’s difficult to assess the numerous advantages that these kinds of services can bring to your company. Social media management companies can provide support starting in the early stages, such as account creation, and stick with you all the way through to setting up paid campaigns for lead generation.

Creating accounts on social media

A good social media management company can help you create and manage your social media accounts and ensure they stay up to date and relevant. But first, it’s necessary to identify the appropriate social media management channel. Professionals who help craft  your social media marketing strategy from scratch know the latest trends and data, which helps them make an appropriate decision.

Based on the latest statistics, Facebook is the most popular social media for B2C as well as B2B. When creating an account, you should consider a lot of factors. But the first questions a social media management company will ask you are:

Just starting with these two questions, an expert group of social media managers will be able to create accounts on the appropriate social media channels for your business and design an original, custom social media marketing strategy, by using the best social media practices.

Depending on the package option you choose with your social media managed service provider, a good social media management company may also train your internal employees on some social media services. The best part is that they’re always available to take care of any updates or changes needed in your account when necessary. 

Social media is an important part of your content marketing strategy. For that reason, you need to ensure your company maintains a strong presence on as many social channels as possible. Understanding how to develop an online presence and advertise on multiple social platforms has become a vital component of every business’s success, with billions of individuals on social media internationally.

Some benefits of having a social media presence

As a brand, you can reach out to millions of people in a matter of seconds through the power of social media. You don’t have to worry about the overhead costs because social media is your best friend when you’re trying to reach a large audience for a low cost. By using social media for even a small part of your marketing strategy, you can gain a lot of visibility for your brand

The beauty of social media is that it’s constantly evolving and offering new features and ways to interact with consumers. With a social media management company as your business partner, you will be able to see the latest social media best practices in action in the most effective way. 

Social media branding

Branding is crucial since it creates a lasting impression on customers and informs them about what to expect from your business. It’s a technique that helps you stand out from the crowd and state exactly what makes you the better option.

Social media is important to your branding efforts. As you design your social media pages, focus on information and images that strengthen your brand. By answering these kinds of questions, a social media company can create a powerful branding strategy to promote your company on social media: 

  • Who are you? 
  • What do you do? 
  • What’s special about you? 
  • Why should I care about you?

To build a strong brand, you need to have a solid social media presence. If you want people to use your products or services, they have to connect with your brand. 

However, building a brand on social media is not as easy as just creating a Facebook page (though you can learn to do it well). You need to understand the type of content people are interested in seeing. If you are just starting out on social media, It can be challenging for you to figure out and take into account all the small pieces, like the type of content you should be posting to pique your audience’s interest.

Branding is necessary to establish an identity and recognition for your products and services. Your followers and consumers are more likely to buy from a brand that they know and trust, and more likely to stay loyal to a brand they have already developed a relationship with. 

Social media SEO 

Social media optimization, or SMO, is about attracting visitors to your social media pages. It is very different from search engine optimization, but has the same goal of increasing traffic to your pages. 

SMO is considered one of the most important components of marketing today. One key difference between SMO and traditional SEO is the fact that unlike search engine results, social media crawling cannot be automated by software. It is updated almost in real time, making it very difficult for robots to determine when they have updated data.

Content creation for social media

Social media content creation is a more complex procedure than it looks. Your team may not be finding success on their own, as it can be time-consuming and difficult to manage. It also requires creativity and constant attention to social media trends.

Many companies struggle with this aspect of marketing for a few reasons. The most common stumbling blocks in social media content creation are:

  1. Not knowing your audience and their problems and interests.
  2. Not knowing the types of content that work best for social media.
  3. Not understanding the focus of a particular social network and how to identify the right type of content for each social media channel.
  4. Not having a social media editorial calendar in place.
  5. Lack of automation of the content planning and posting processes.
  6. Not using hashtags and other tricks to increase the visibility of published social media content.

Best types of social media content

It is important to know what works and what doesn’t when it comes to using the most popular social media platforms. And, since social media use has increased dramatically over the last few years, it’s crucial that your company’s social media content is top-notch. 

If you want your social media content to work for you, then you should create content that will generate interest and boost traffic to your business. Here are some of the best-performing content types for social media:

  • Written posts, articles and e-guides. These kinds of posts can help you gain credibility and improve your reputation by showing your knowledge within the industry.
  • Curated content. By presenting relevant articles and resources from other sources that you trust, you can share the latest industry updates and provide your audience with a piece of valuable information that you haven’t outlined yet in your own blog.
  • Reviews and testimonials. People value other people’s opinions and experiences over what a company claims, so testimonials and reviews are vital.
  • Announcements. Spreading the word about new goods, events, live streams and other significant events can help generate buzz and keep people informed about what’s going on with your company. Audiences adore getting behind-the-scenes information about their favorite stores and companies!
  • Images. Long-form blogs are far less digestible and compelling than visual content. Smartphone cameras can produce breathtaking images, and various applications make it easy to edit them.
  • Infographics. These are used to accompany explanations, data and other written concepts. Infographics are tops at communicating complex ideas.
  • Videos. It’s convenient to record videos, and they’re highly entertaining. How-to tutorials, video tours, and product updates and demos are all examples of fantastic video content that may improve website traffic and revenue.

The importance of hashtags for social media

Hashtags are words or phrases preceded by the pound sign. When you click on a hashtag, you can see all of the posts on that particular subject. Hashtags help connect content to the person seeking it without requiring them to search for it in a specific app. 

Hashtags can be used in a variety of ways. They can categorize a post to make it easier for others to search and find. They can be used to add a source or location to a post. For example, when posting from an event, you might add the name of the event to provide context. The above scenario wouldn’t necessarily be classified as a chat tool, but could be if the users add that functionality themselves.

An abundance of companies offer social media management services, but there are two main types. One service makes the most of the platforms by creating content and engaging with customers appropriately. The second service helps with your overall social media strategy, whether its focus is on selling or building a community.

Tempesta Media is the second type of company, with full service. As a part of Tempesta Media’s managed service, a team of professionals can create a comprehensive social media content marketing strategy for you, starting with analyzing your competitors’ environment by providing actionable insights and recommendations for their implementation. Our social media professionals can manage your social media production from the moment of account creation, through every step of production and improvement.

Publishing social media content

The internet is a fast-paced world where content is king. If you always want to be known as an industry leader, you will need to make sure you are publishing useful and evergreen content on your social media accounts. But who has the time to go through all of the information you find, make it interesting for your audience and also make sure it is shared in the right way?

Keeping up with content publishing on social media can be a full-time job. With so many posts to schedule and so much engagement to monitor, it can be completely overwhelming. A social media management company will essentially do all of this for you.

Maintain the right posting frequency

Posting frequency is only one part of the equation when you’re trying to get people to click on your posts, and it’s something you should look into when creating your publishing schedule. 

One of the most important steps a social media management company takes is to develop a posting strategy for social media. In other words, what social media channels will your company post to, and how frequently? It sounds easy enough, but it can actually be a bit tricky if it’s overlooked. 

To help you figure out your social media posting frequency, we’ve put together a list of the most popular social media platforms, along with the best recommendations for publishing frequency: 

  • Facebook: 1-2 posts per day.
  • Twitter: 1-2 times per day, but no more than 3-5 times per day. Be careful.
  • LinkedIn: 1 post per business day, which is 20 posts per month. Companies that post weekly on LinkedIn see a 2x higher engagement rate.

Don’t forget about the time

We all know there can never be just one formula for what works and what doesn’t when it comes to the best time to post on social media. It’s unique to each business and its specific audience. 

So, let’s take a look at some general rules of the best time to post on social media to get the greatest reach for your company’s social media accounts:

  • Facebook: Try to keep your post timing between 9 a.m. and 1 p.m.
  • Twitter: Mornings and late evenings are the best times to post on Twitter. Try publishing between 9 a.m. and 11 a.m. or between 6 p.m. and 9 p.m.
  • LinkedIn: Monday and Tuesday from 8 a.m.–2 p.m. Post on Wednesday from 8–10 a.m. and at noon, on Thursday at 9 a.m. and 1–2 p.m., and on Friday at 9 a.m.

When posting times are used correctly, your social media can help you reach new customers and increase sales. Tempesta Media’s platform, along with its social media solutions, specifically its Simple Social Share™ feature, allow you to use one centralized dashboard to create, schedule, publish and optimize social media posts while getting higher ROI and ROT.

Analyzing your social media program performance

It is important to analyze your social media data to see if there are any ways you can improve your use of social media. If you don’t take the time to analyze the data, you will fail to optimize and scale your social media marketing program

The analysis should include data about your target audience, the type of content, the timeline and other factors that are important for your business. The social media management company will focus on finding out what works and what doesn’t, where improvement can be made and new ideas for social media marketing campaigns.

It will take time to analyze your social media program’s performance from all angles. This includes using analytics not only from your own websites, but also from the social media platforms where you are promoting your business. You can learn a lot about your customers by paying close attention to these statistics. For instance, through analytics, you may find that a certain social media platform is not providing you with nearly as much traffic as you think it should be.

Here are some social media program performance metrics that a social media management company will definitely pay attention to while performing the analysis:

  • Engagement (clicks, likes, shares and comments). The engagement rate is frequently used to determine how active your audience is with your social media content and how effective your brand efforts are. Consumers who are engaged interact with brands through behaviors like “likes,” comments and social sharing.
  • Awareness (impressions and reach). Impressions and reach are both critical metrics to evaluate, especially if your social goals are focused on brand awareness and perception.
  • Share of voice (volume and sentiment). Volume and sentiment are two factors that influence how much of a person’s voice is heard. A measure known as share of voice is frequently employed in public relations as well as in competitive research and paid advertising campaigns. It shows how much of the online world your company is involved in. If you’re a Chicago-based surgery clinic, for example, you can see how many people are talking about your business online in comparison to your competitors.
  • ROI (referrals and conversions). Both sales and marketing goals, as well as major business goals, are linked to social referral traffic and conversions.

Final thoughts

You can benefit your business now by hiring a social media management company. A social media management company can help you promote your business, increase your follower count and enhance your target customer base.​

A social media management company can cover everything from social media strategy and implementation to the daily operations needed to keep a profile running effectively. Most social media management operations take a considerable amount of time. This is time you can better spend focusing on increasing revenue and other important aspects of your business while still developing and maintaining your company’s online presence on various social media sites and reaching out to new and potential customers.

Enlisting the help of a social media management company is one of the best decisions you can make for your business. 

How to Develop an Integrated Content Marketing Strategy That Drives Business Results

Knowing how to develop integrated content is vital. The purpose of this blog is to give you the steps to creating an integrated content marketing strategy for your company. Ultimately, it should help your company stand out from the competition, engage with customers on a deeper level, improve brand awareness, increase web traffic and convert visitors into customers.

What is an integrated content marketing strategy? 

Integrated content marketing is simply a way to use several different marketing channels to ensure that your company is successful at reaching your target market. It is how you create relationships with your customers, and it is a powerful tool to increase brand awareness and customer interest. 

A great example of implementing successful integrated marketing is the “Compare the Meerkat” campaign by Compare the Market, which has been ongoing for almost 8 years. It combines a variety of channels, such as social media, search, television, and other media, as well as genuine meerkat dolls as gifts, to maintain the market’s brand awareness constant.

Step 1: Set realistic goals for your integrated content marketing strategy

The first step in creating an integrated content marketing strategy is goal-setting. Determine the goals for your content marketing and how you will measure them.

One way to do this is to set up a content marketing funnel with a goal for each stage. A content marketing funnel is a process used to turn prospects into customers. It is designed to help businesses use content to attract their prospects, convert them, and retain them. To create a content marketing funnel, you will need to:

  • Identify your target customers and segment them. One of the most popular methods is the customer segmentation method. It categorizes customers into groups based on their characteristics, which are then used to develop marketing strategies. For example, the customer segmentation strategy could involve dividing customers into groups based on their age, income, occupation or other factors. This allows you to create the marketing strategy that would be most effective for each group of people. 
  • Find their pain points. You can discover what customers want to see changed in a number of ways: use a survey, ask your current customers directly, or start a business blog and post a survey link. 

If you decide to use a survey, make it short and simple. Ask three questions: what they want, what they need, and what they would love to have.

  • Create content that addresses those pain points. It might be an interesting blog post or an informative video. Whatever it is, remember that you should provide them with a solution they can’t find elsewhere.

Use the content you create to attract new prospects and convert them to customers, and then use customer retention strategies to keep them coming back. 

Step 2: Build your persona and construct their buyer journey

The second step in developing a great integrated content marketing strategy is to build a target persona and understand their buyer journey. This will empower you to create content that resonates with your buyer.

Awareness stage

Once you have a persona in place, you can create integrated content that addresses pain points and fears associated with the purchase. By doing so, you will fulfill their needs at the awareness stage. It’s important to attract your readers in this stage by solving their problems with educational content.

The ideal channels to distribute the content for this funnel stage are:

  • Blogging (through educational content).
  • Social media marketing.
  • Search engine marketing.

Consideration stage

At this stage of the buyer journey, you will want to show your target customer your services or products while demonstrating how well they meet the customer’s needs and the benefits they offer. It’s important to build trust between your brand and audience.

For the consideration channel, we recommend taking a closer look at these settings:

  • Blogging (e.g., a showcase).
  • Social media.
  • Remarketing.

Decision stage

The decision stage is the final stage of the buyer’s journey. When you have made it this far and it is time for your target customer to decide whether to buy your product or service, you will want to let her explore all the available information and answer any final questions that may arise. 

We think these are the perfect channels for the consideration stage:

  • Knowledge base. 
  • Email marketing.
  • Remarketing.
  • Live chat.

Last but not least, you may consider the buyer journey not as a linear process, but as a wheel. This means you can target multiple stages across all of your chosen channels simultaneously. 

Step 3: Identify the ideal communication methods 

Some of the best ways to communicate with your audience are email, social media, and blogging. 

Email campaigns

Email marketing is the best way to reach out to your customers and prospects. It is highly effective, economical, easy to use, and flexible. You can target your prospects based on their location, interests, and other details. One of the greatest advantages of email marketing is that it’s cost-effective. You don’t need to invest much money in it to see results.

Social media marketing

Social media is a great way to communicate with customers, particularly to find out what their concerns are. If they are not happy with something, you can address it quickly. 

It also allows you to show customers what you are doing and reach out proactively. You can share events, new product launches, or even feedback through social media. You can post photos, videos, and other content they may be interested in. It gives you an opportunity to tell your story and let customers look into your business.

Blogging

As many as 95% of B2B product and service customers say looking at content is a great way to evaluate any business. Content creation is an excellent opportunity to answer your audience’s questions and present yourself as a thought leader.

The best way to create an integrated content marketing strategy is to develop an editorial calendar. An editorial calendar helps you plan each piece of content you will publish, on what channel and when. Using this tool, you’ll be able to stay on track, grow your audience and increase your chances of success.

Step 4: Define key promotional channels

Another crucial step in creating and developing an integrated content marketing strategy is defining what promotional channels to use. You’ll also want to define your goals for each channel and the steps you need to take to achieve them. 

Successful integrated marketing allows each individual to сhoose the time and channel to consume desired information. Here are the most common promotional channels:

  • Direct marketing: This type of marketing can deliver a customized message to your audience through online adverts, database marketing and emails. 
  • Email marketing: The benefits of email marketing include being able to reach a targeted audience in a less expensive way with a high conversion rate.
  • PR: PR is a great way to get more exposure for your brand, and as a result to reach new potential customers.
  • Digital marketing: Digital marketing helps you connect, convert and retain customers with the help of the internet and online technology such as web pages, email, apps and social media.
  • Social media: This channel lets you promote your content while engaging with your audience. By using social media to communicate, you can share your content and promote it on your own social media pages (paid options also available) as well as in related groups. 

It’s crucial to your integrated content marketing strategy that you choose the right channels. Remember: only by targeting the right digital channels will you be able to generate significant results.

Step 5: Take advantage of other valuable resources

If you want your content to be read and shared, you need to produce high-quality, valuable information within it. But you might find this time-consuming and realize it requires a skilled team of content producers. You also need the right SEO strategies to make sure your content will be discovered by potential customers. 

For an integrated content marketing strategy that performs well, you may need to enlist the help of a valuable outsourced partner. Tempesta Media’s managed service solution offers full digital marketing services as well as access to an expert writing team. These benefits will streamline your content production.

Step 6: Analyze the results and improve

Another action to take when you’re looking to create an integrated content marketing strategy is to figure out the best way to analyze your own results. This way, you can determine what you need to work on to improve. You’ll want to focus on the metrics that matter the most to your company. A potent way to measure your results is to use key performance indicators (KPIs)

You can use these metrics to measure everything from how many  sales you’ve generated in a specific time period to the number of website visitors or social media followers you’ve gained. It’s important to take into account what has worked and what has not and adjust your integrated content marketing strategy accordingly.

In summary 

A clearly defined strategy is one of the most important elements of a successful content marketing campaign. In this article, we provided a step-by-step plan to create an integrated marketing campaign that generates the best possible results. 

Tempesta Media can design and execute an integrated content marketing campaign that is customized to your business and delivers the results you want. If you need help creating and developing an integrated marketing strategy, contact us.

Credit Union Marketing Trends in 2021

Credit unions are constantly changing with the times to keep ahead of the competition. To stay current, it is time to take a look at what tendencies are on the horizon for the rest of 2021 and beyond. This blog post will cover top credit union marketing trends and how you can start implementing them to improve your chances of success.

The marketing landscape is changing continuously for the financial industry. To keep up with the latest trends, use the following tips for successful credit union marketing.

Implement digital financial tools

Consumers today are more aware of cutting-edge technologies, which is resulting in increasing demand for self-service banking and other digital-based services (such as financial digital tools). In fact, digital banking stats expect that the total number of mobile and online banking users will surpass 3.6 billion by 2024.  

Through digital tools, consumers can take better control of their finances than ever before. As credit unions continue to experience mounting competitive exposure in the marketplace, the financial industry will ultimately shift toward innovative digital tools that are mutually beneficial to financial institutions and consumers alike. 

Credit unions should invest in innovation to make the transition to a more technologically driven future. Leveraging payment solutions and other delivery channel technologies will enable you to provide a variety of modern mobile cooperative financial services that maintain savings and income within the movement.

Use chatbots to improve customer experience and collect user data

Chatbots are computer programs designed to simulate conversation with real humans. Credit union marketing departments widely use chatbots to offer faster and more direct communication with consumers. 

Some of the advantages of chatbots are that they are easy to deploy, do not consume a lot of time, and can be used to answer simple questions via instant messaging applications. Furthermore, bots are designed to help the customer during the day, but they also collect valuable information about the user, which is a part of banking content marketing efforts.

Bots may be beneficial for automating routine tasks, responding to typical client inquiries, and even closing deals.

Build individual member experience

In the ever-changing world of banking, credit unions are turning to new strategies to stay competitive. One of the most comprehensive strategies is to focus on members. According to the annual American Consumer Satisfaction Index survey, credit unions “fell 2.5% to a score of 77 on a 100-point scale” – behind banks by one point. The more you can focus on your members, the happier they will be, which will ultimately lead to higher customer satisfaction.  

Financial institutions must meet the expectations of educated consumers for a consistent, highly personalized experience across all digital and physical touchpoints, or else members will switch over to another organization. To effectively satisfy customer demands, you should first understand them. Knowing customers’ needs will allow you to match products and services to customer behaviors and intent dynamically. 

Connect with your audience as a part of your credit union marketing campaign

When it comes to credit union marketing trends for 2021, the first thing to keep in mind is who you’re marketing to. You may need to create online and offline events and programs for your target audience. By doing so, you can build trust and long-lasting connections. 

For example:

  • Newsletters. This is one of the most significant ways to reach a target audience in a more personalized manner. Make sure that the language and tone are light and conversational.
  • Infographics. You can make your content more visual by using infographics and videos. People are 30% more likely to send payments faster when persuaded by visuals.
  • Social media engagement. Create social media polls to ask customers about their needs and pain points. It will give you the chance to understand where improvements are needed. Ask the right questions to receive feedback.
  • Content marketing. Provide valuable insights and establish yourself as a thought leader.

Digitize your processes to attract a younger audience

With the proliferation of mobile devices and online marketing, credit unions need to focus on using their digital presence to help engage with younger users and those who want to interact outside the traditional banking content marketing system. 

The millennial market has shown itself to be more receptive than past generations to leveraging new technologies. Millennials are the most active online bankers of all ages. They tend to search offers online, with 31% of them using apps to discover deals.

So, it makes sense for you to consider utilizing these new technologies to further your business. Keep in mind what your customers’ needs are based on their age range. For example, when you think of millennials, it would make sense to consider their struggle of financial uncertainty during these times and propose services accordingly that address their concerns and economic demands. 

In summary

In 2021, a tremendous planned marketing strategy can play a critical role for credit unions. By following and implementing a rapid change in marketing trends in digital banking usage, you will be excited to see what positive impact it can bring for your credit union development.

Tempesta Media’s managed service solution assists financial services firms in generating profits and boosting engagement. We can help scale your strategy to enhance your client base through our extensive experience in digital marketing. Content, social media, and influencer marketing are all seamlessly integrated into our managed service solution for the financial industry to produce revenue for you. 

Contact us to optimize your bottom line performance while minimizing your costs.

Readability Review

The Tempesta Media platform gives you a variety of tools to make sure you reach your audience with every word you publish.

Content might be king, but it still has to serve your audience’s needs. You know your audience, their pains, and needs, and we can make sure our content marketing software address every piece of your content.

What is a readability score?

Readability is a definition of text complexity. It’s important to understand how easy your text should be to read in order to appeal to your audience’s knowledge level and work to meet their needs.

Check text readability with content marketing software

Our readability feature of the platform scans your very first article draft before your writer submits it. This helps the writer establish the right tone, voice, and knowledge level from the beginning to provide a refined article the first time you see it.

The live readability check helps your writing team follow your unique Voice Profile™ to:

  • Assure your content is interesting but still easy to read.
  • Increase the click-through rate and time on page.
  • Lower bounce rate.
  • Improve your SEO score.
  • Increase your expertise, authority, and trust.
  • Make sure all your content is consistent and matches your Voice Profile™.
  • Increase your content visibility and deliver your message.

How does the readability check work?

  1. Define your audience’s readability level.
  2. Add the readability range to your account.
  3. Your writers will match it in their content.

Deliver your message to your customers in a way they can understand it

The Tempesta Media platform is more than just an outsourced content writing solution. Creating content is not the ultimate goal of your content marketing software – engaging your customers is. We enable you to publish high-quality content that reaches your audience where they are and in a way that they understand and value.

Dynamic Content Calendar

The Tempesta Media platform is more than a freelance writing solution. It also allows you to plan your publications, track your progress, and analyze the results to achieve your marketing and business goals. With our content marketing software, you can track all of your content due dates and publications across all of your distribution channels on one page.

Using our content marketing software you can schedule publications on different platforms, including social media networks, right from the Tempesta Media platform.

Tempesta Media will help you unify everything:

Eliminate infinite spreadsheets, outdated lists of publications, emails back and forth, and lost time searching for a blog post. Bring your team to one place to work on your content marketing program and create a holistic plan to reach your goals. Manage your editorial calendar, publish posts, and have content ghostwritten by our writers with deep expertise in your niche. Consolidating content marketing software is crucial for improving your team’s performance and setting your marketing program for success. Our platform is designed to help you manage your content marketing in one place.            

The dynamic content calendar allows you to:

  • View scheduled posts.
  • Plan a new publication with just a few clicks.
  • Visualize your publication frequency.
  • Analyze your media presence.
  • Manage your marketing communications more effectively.
  • Save your team time.
  • Track your content team’s performance.
  • Plan your content campaigns.
  • Improve your audience’s experience.

What integrations are available?

The Tempesta Media content marketing software currently connects with:

  • HubSpot
  • WordPress
  • LinkedIn
  • Twitter
  • Facebook

After integrating your accounts with Tempesta Media Platforms, you’ll be able to easily plan, create and publish content using a unified solution.

The Tempesta Media platform offers full content management usability combined with unique expert writers and professional editors to help your company gain the trust of your audience.

Check out our subscriptions and features and start scaling your marketing program today.

5 Steps to Drive More Customers Through Your LinkedIn Content Strategy

Is bothering with a LinkedIn content strategy even worth it? There are plenty of more popular social media platforms like Facebook, Instagram, and Twitter, and they work well for a lot of companies!

Well, let’s look at the numbers presented to us by Linked to Authority:

• 51% of companies get B2C clients from LinkedIn.

• 64% of corporate website visits are generated through LinkedIn.

• 50% of experts tend to buy products from companies that have a LinkedIn page.

So, don’t waste an opportunity to attract new customers!

Step 1: Analyze your audience

First, create a portrait of your client. It must consist of two elements: demographics and pain points.

There are plenty of questions you should consider while identifying a client’s demographics: age, gender, location, average income, family status, etc. That information will help you personalize your content and make it more appealing to your customers.

Next, seek the pain points. Imagine yourself in your client’s shoes and try to understand what is bothering them. Researching their main interests, values, and beliefs can help you with that.

Here are some #TempestaTips on how to find your audience’s main interests:

1. Turn your virtual private network to a region where your target audience is located.

2. Try searching for your audience’s main interests.

3. Write down the top 10 suggestions from the search engine.

Every post must be targeted at the client you create.

Step 2: Create a content plan

Before designing a content plan, you need to understand your position in the marketing funnel. This will help you choose your LinkedIn content plan objective. Let’s take a look at the three main marketing funnel phases:

No sales

If you don’t have any sales yet, you need to raise brand awareness and build demand for your product. Post about your product’s unique features and introduce potential customers to your brand.

Let’s pretend you are opening an English language school with an innovative teaching method. Tell everyone about how your teaching method is different from the others. Tell them why they didn’t succeed in other courses. Write about all the issues of learning new words, understanding grammar, recognizing pronunciation, etc.

A few sales

At this phase, you have a strong audience on LinkedIn and a few real customers. Now you need to add two other types of content: product offers and customer experiences.

By product offers, we just mean reminders to your customers. “Our English language school group starts November 25th, 2035. Apply now!”

And by customer experiences, we mean any successful cases from your clients.
“Our student Linda improved her English from A1 to B2 in six months!”

Stable sales

If you are at this point, some people have already bought your product, but you want to sell other products to them (or sell something again). In this case, your page needs to become a hub for your clients where they can list their achievements, talk, and consult with each other.

Your English language school students can share their experiences, take some tests, ask questions, and just discuss anything language-related.

Step 3: Create your LinkedIn content

There are a few principles from Mayer’s multimedia model that you need to remember when you are creating content:

The Coherence Principle

Exclude all unnecessary information. Read every sentence again (or look at the visual content) and ask yourself: Does 100% of this bring value?

The Signaling Principle

Help your reader focus on the main information (try to highlight it).

The Redundancy Principle

It is easier to understand information when we receive it in different forms. Add visual content to your post. Add audio narration to your video content.

The Segmenting Principle

Break your content into segments. We perceive information better when it is given to us in bite-sized chunks.

The Personalization Principle

Use simple language. We understand material faster when it is given to us in an informal language, rather than formal.

Step 4: Publish your content

You need a fixed schedule for your posts.

Do not post more than one post a day or less than three posts a week. HubSpot reported that your posts’ engagement significantly drops if you publish more than five posts a week.

According to the same HubSpot research, the best days to post are Tuesday, Wednesday, Thursday, and Friday (people are too busy on Mondays and prefer other social media platforms on the weekend).

The best time to post is 5 P.M. or later.

However, each audience has its own regime. After some time of experimenting with a posting schedule, you need to identify when your followers are in their most active phases and build a schedule according to this.

Last step: Improve

There are a lot of tools that can help you improve, analyze, and rebuild your content strategy in a way that will generate sales and create loyal customers.

If you want a group of experts to manage your content, contact Tempesta Media. We will offer the best opportunity to your business!

How to Automate your Content Marketing and Save time and money

Content marketing is not easy: it takes time, creativity and manpower. But what if you can get a ready blog post in without having to worry about the content workflow? You can. This blog will show you how content marketing automation can save your time and money so that you’re able to spend more time on what matters.

In the past, companies had to hire content writers to publish several articles a week. Then, they had to hire a few more people to perform editing, SEO optimization, and do the content publishing work. Even if you have an in-house team, keeping up with the publishing schedule can be a daunting challenge. To free up more time for other marketing activities, you should try automating your content publishing process. There are some good reasons why businesses prefer automation to manual work. But let’s start from the beginning:

What is Content Marketing Automation?

In the modern age of business, content is king. If you’re a new entrepreneur or an experienced marketer, it may be hard to believe how much person power is involved in the creation of content. For instance, a blog post can take hours of work from multiple people on your team, and in startup companies – the time and resources just aren’t always available. This is where content marketing automation comes in handy! 

This automation can save your company both time and resources, allowing you to focus more on things like advertising or project management instead.

Centralize Your Writers Team

Managing multiple writers is a challenge. You need to be the one who makes sure that all of the tasks are done properly. To make things worse, there is no method, no system to track their productivity. In a way, you are at their mercy, and you never know when they might abandon ship without finishing everything they have started. 

This is where the content marketing automation comes to allow you to make it easier to keep track of content creation. You are getting a tool that makes it easy for your writers team to create posts seamlessly – or even schedule them ahead of time. Content marketing platforms provide solutions to manage your own writing team effectively, or to get in your writing team an expert writers, where ultimately you will be able to get quality content in a timely fashion.

Manage Turnaround Time of the Content Workflow

Many businesses still rely on employees to carry out routine digital content marketing tasks, despite the fact that these tasks are time-consuming and develop a high level of stress due to their complexity.

Ultimately, the core purpose of content marketing automation is to eliminate the amount of work from your team aimed at editing content, plagiarism screening, and SEO optimization. A  correctly chosen solution in the form of a content marketing platform can easily assist with tasks like keyword research, writing summaries, creating PDFs for downloads or even checking content for plagiarism. Automation helps you separate yourself from competitors and stay current in your field.

Analyze Your Content’s Performance

Content Analytics is the process of analyzing and interpreting data collected as part of content performance. It’s a highly valuable part of content marketing strategy.

This is a tool that helps you see the performance of each piece of content you publish. You can use it to monitor how well your content performs, what type of content performs well, and what keyword generates the most traffic to your website. This feature is a big deal for content marketers because it allows you to create better content. Ignoring or inability to receive and process data of this important part in content marketing will make you competitively weak.

Summary

Content marketing platform is your key to content marketing automation. The most important thing is to choose the right software that will help you to concentrate on making business decisions and development instead of controlling the content workflow. 

Tempesta Media’s content marketing platform is a great solution that will let your business grow. Our CMP lets you set all your content production process under one software. Smart set up of all-inclusive features, such as: including planning, style guide development, writing vetting process, ordering content, managing content workflow, easy review process, publishing and analyzing content performance will increase your ROI and ROT.

How many external links should I include in my blog article?

As search algorithms have evolved over the years, one of the key things that they look for is links. Inbound, outbound, and internal links all play a key role in your search engine ranking.

There are three basic types of links:

  • Internal links – To another page on your site.
  • External links – From your site to another website.
  • Inbound links – From another site to your blog.

The basics of inbound links

Inbound links are arguably the most important of the three. They are like a vote of confidence for your website from a third party, and they tell search engines that your page is a trustworthy source that other people would go to for essential advice and information.

While they are critically important for SEO, inbound links are also some of the hardest to obtain. It’s important that these types of links come from trusted sites, and not artificial links created through fake or spam sites like:

  • Blogs.
  • Wikis.
  • Social media profiles.
  • Directories.
  • Guestbooks.

These low-quality inbound links could actually have the opposite effect and harm your SEO if a search engine punishes you and moves your results down on the page. With algorithm updates throughout the years, such as Google’s Page Experience, search engines are getting better at evaluating page and link quality and spotting artificial links.

The best way to get high-quality inbound links from trustworthy sources is simply to create great content and promote it so others will read it, see it, and want to share it with their own audience. As you get more votes of confidence through these links, search engines will start to notice.

Examples of good external links for your content strategy

External links are links that lead a reader from your website to a site elsewhere in the world wide web. External linking happens when you link to an outside source that you reference in your blog article.

Any SEO practitioner worth their salt knows that it helps to include links in a piece of content. External links greatly benefit your website in terms of building visibility and adding credibility to your content. Just as important is that they add value to the readers’ experience because the links connect them to other valuable information while reading your content.

Content marketers should not use just any link though. As with any source of information, there are good and bad examples of external links. 

How to identify a high-quality external link:

  • The website you are linking to is regarded as a high authority in the industry. A well-respected source will boost people’s confidence in your content.
  • The link leads to a source known for content relevant to the subject matter.
  • The source links to mostly informational websites instead of your competitor companies.
  • The site you are linking to has attracted regular readers and a substantial number of visitors.
  • The source has valid information that gets fact checked (for example… the opposite of Wikipedia)

How many external links should you have in a content article?

Because external links encourage readers to click away from your blog article, you must limit these links and set them to open in a new tab. That way, readers won’t abandon your site entirely. Abandoning your site increases bounce rates, which hurts your website traffic. Ahhh… a perfect example of why SEO can be so tricky!

What, then, is there an ideal number of external links that you should include in your article?

With Google constantly making algorithm changes, no number can ever be set in stone. Some say 2-5 external links, depending on the length of the content, would work. Still, others would not put a limit on the number of external links. Many industry experts, however, advice against linking more than once to the same page.

Based on what we’ve found from our own research:

We recommend 1-2 external links for every 500 words of content. Limit your total number of external links to 5 (which would be for a very long blog article that is approximately 2,000 words long).

What is the best way to include an external link in a blog article?

An external link should be placed within the body of the content. Readers appreciate knowing what they’ll get if they click a link. That is why an external link should be properly emphasized using a concise, relevant and contextual anchor text. This hyperlinked text within the sentence you are linking from should convince the reader that clicking it leads to more valuable information.

What external links should be avoided within the content?

Not all external links are created equal. By all means, take great care and thought into including external links within any quality content. 

Tempesta Media writers and editors meticulously check all external links to ensure they do not lead to competitor websites. They make sure each link works. A broken link is not a good thing. No one wants to be greeted by a web page that is inaccessible because it has moved or the target website is offline. A working link leads to a good reader experience and increased traffic.

Finally, no content should be caught linking to outdated sources with information that may now be incorrect or irrelevant. At Tempesta Media, all external links within a content piece are verified to ensure they are accurate, current and up to date.

Now that you’ve learned about external links, want to learn about internal links? Read our recent blog article: 8 tips on how to incorporate internal links to your content.

The key to marketing success is customer pain points

Your goal as a business is to solve customer pain points. But where do you start? How do you know what problems to solve? The key is research.

Customer pain points refers to the problems your customers face and how your products or services resolve those problems. If your marketing does not take into account the pain points your customers encounter, it will only be misunderstood – or worse, ignored. In order to effectively market your business, you must answer three important questions.

What problem is your product or service solving?

How do you know exactly what problems your customers are having? The easiest way is to ask them about the biggest challenge they are facing related to the product or service you offer. For example, if your company sells baby tubs, you would likely target mothers. And you might ask them this question: “What is the biggest problem you have with existing baby bathtubs?”

If you find out that the biggest problem your customers are having is that it takes too long to find the perfect water temperature for their babies, then you could create an infant bathtub that automatically heats the water to a preset perfect temperature. In doing so, you would solve a very specific customer pain point. You will also fill a niche that your competitors may have ignored.

Discovering customer pain points requires the right tools and the right approach. Many companies fail at this stage because they assume that they know what their customers are thinking or feeling, or that they already have the full picture of these pain points.

Without proper research, you might spend a lot of time and money on product innovations, product launches, and marketing that doesn’t match with what your customers truly want and need. Instead, they will go to your competitors who are addressing their actual concerns.

Part of the challenge is that finding customer pain points requires some time and investment in research.

Important tools that you can use to your advantage to learn more about what customers need include:

  • Qualitative customer research: This type of research uses open-ended questions and conversations with customers to learn more about what they are thinking. Common ways to collect qualitative research are focus groups, phone surveys and questions, and in-depth interviews. You can also record interviews and analyze them to see facial expressions and non-verbal reactions to your questions.
  • Qualitative sales research: Your sales team is a great marketing resource. They listen carefully to customers to try and figure out what problems they are experiencing that your product or service could solve.
  • Customer surveys: Asking your customers for their opinions helps you learn more about what they want and need. Many customers are more than willing to share opinions with a company if they believe it will help improve products and services in the future.
  • Online reviews: Online reviews allow you to hear directly from customers after they interact with your brand or your competitors. You can aggregate review data to find trends that will help you create better marketing campaigns.
  • Social conversation monitoring: Social media gives companies unprecedented insight into what customers are thinking in real time. Set up tools and alerts to monitor what people are saying online, and join the conversation yourself to listen and learn.

What need is your product or service filling?

Although every targeted market in every industry is different, most customers have a common set of needs that your company must fulfill before they will consistently engage. These needs include:

  • Feeling special– Customers want your products and services to make them feel special or important. For example, a few years ago, Barclaycard introduced the first crowdsourced social media credit card in the industry. Unlike most credit cards, Barclaycard established its benefits and rewards based on customer suggestions that were put to a vote. The ideas with the highest number of votes became standard policy, including profit sharing.
  • Responsiveness– Your business should be responsive to what your customers tell you. One of the main customer pain points identified by Zappos was that its phone representatives did not have the authority to make changes without getting supervisor approval. So Zappos gave all its representatives the authority to do whatever it took to make a customer happy. After quickly implementing this change that addressed customer concerns, the company’s reputation soared.
  • Reassurance -What is your company doing to provide reassurance to customers that you will stand behind your products and services if something goes wrong? Having a liberal return policy is good, but Amazon took it to the next level when it offered a two-year worry-free guarantee for its Kindle Fire HD Kids Edition. The two-year warranty covers anything that happens to the tablet; for two years after purchase, Amazon will replace the old Kindle with a new tablet for any reason, no questions asked. This gives customers absolute assurance that the company stands behind its product.

What value does your content provide?

Remember: Anything that helps solve customer problems should be an integral part of your marketing strategy. And good content, including blog pieces, podcasts, webinars, video tutorials and eBooks, can help educate customers. It will give them tips and tricks for using your product or service and provide valuable information for their industry.
Your products and services are not the only things that can solve customer problems. In fact, providing actionable information to your customers increases the authority of your business and provides invaluable credibility. So when you are creating content, treat it the way you would your products and services. Make sure that each piece of content informs, entertains, answers questions and resolves problems.

Solve the right problems

You cannot market to your customers until you understand what their problems and needs are. From there, you must determine how your products and services provide a solution. But it is equally important to remember that you cannot solve all the problems your customers have. The more you hone in on a specific want or need, the more likely you are to attract their attention.
You should not think of customer pain points as something negative, but rather as the reason that your business exists. Because once you start looking at your products and services from the point of view of your customers, everything you do, including marketing, will be more targeted and more effective. To learn more about how we can help you create content that will solve your customers’ pain points, contact us today.

5 Critical situations in which you need a marketing MSP

Most businesses struggle to adapt their marketing even for good times – it’s much more of a challenge in critical situations. Find out in which scenarios your team is better off with a marketing MSP instead.

Have you ever had a nightmare when you’re standing on a shore at sunset and everything is calm and nice and you’re totally happy and then all of a sudden you turn your head and mention a huge tide coming towards you that you can’t escape from? This feeling of irredeemable failure is exactly what you feel when you understand it’s too late to undertake any actions to save your marketing program after a certain point. Luckily, we gathered the experience from marketers in different industries to catch the moment before it’s too late.

Here are 5 critical situations in which small and mid-size businesses need to chose marketing MSP to prevent their company from failing their content marketing program:

1. Overloaded team

If your team looks overwhelmed, it may lead to decrease of creativity, burnout and result in failing your marketing objectives. When you mention you or your team is constantly stressed, this is a sign that the critical situation is coming. Improving the workflow on each stage of your content marketing program can help to reduce stress, but if your business needs more than you and your team can produce, consider outsourcing some parts to a trusted partner.

2. Decreasing organic reach

This is a sign that your content is not generating enough interest and your audience doesn’t find it insightful and useful enough. Quality content is where all marketers need to start – meaningful, insightful and original content is the key to your audience. The social media and search engines algorithms now learn to predict the interest of the audience and it’s getting harder to choose the right topics to cover and the potential mistakes cost more and more.

3. Strong competitors on the horizon

It’s recommended to analyze your competitors at least twice a year and adjust your marketing strategy to stay on top. It’s important to catch the moment when your competitors increase the steaks to be able to react on time. Another critical situation would be a new strong competitor on the horizon. If you see a new company who actively penetrate the market, you need to react fast.

It’s better to consult a managed service provider who knows how to adjust the marketing programs to plan your campaigns. Especially if you don’t have a strategist, or your team lacks other critical skills.

4. Your content is not generating quality leads

Your content doesn’t have to be salesy to generate leads. Moreover, in B2B marketing, actual advertisement doesn’t work as effectively as SEO and nurturing campaigns. It’s critical to capture the trend and take action before you don’t invest too much in the wrong type of content.

5. You can’t increase ROI

If your content marketing efforts don’t generate enough organic searches and engagement, it doesn’t work. Managed service providers can measure and improve your ROI for you and use their experience with different companies to ensure the best results.

In summary

The market is always changing and there is no ultimate strategy everyone can use. The main trick for succeeding with content marketing is to keep your hands on and track the performance to identify the critical moments when you need to adjust your program. Experiment, test and measure the results to make sure Your Content Marketing Strategy Is Working.

If you notice any of these critical signs in your business, managed service providers can fill in the gaps in your team’s talent, experience, and strategy.

Contact us to learn how we can help your business

Send this to a friend