Former Tribune Company exec Rebecca Baldwin powers content marketing firm’s growth
CHICAGO, Illinois – Tempesta Media announced today the appointment of Rebecca Baldwin as the company’s vice president of service delivery. The company is the leading content marketing solution provider for digital agencies and public relations firms.
A digital media veteran, Baldwin has more than 15 years of experience managing successful websites for Tribune Company. Most recently, she was vice president and general manager of Zap2it.com, Tribune Company’s popular TV and pop culture site. She started her digital career as product manager on the team that launched the innovative dining and entertainment site Metromix.com in Chicago in 1997.
“Rebecca has a rich experience in journalism and digital media management. This further reinforces Tempesta Media’s position as one of the premier content marketing solutions providers in the U.S.,” said Tempesta Media founder and CEO Michael Marchese. “She brings a journalist’s sensibility and a savvy marketing mind that will ensure we continue to deliver engaging, effective industry content that resonates with today’s distracted web audiences. We are thrilled to have someone with Rebecca’s knowledge and expertise on our team.”
Baldwin holds an MBA from Northwestern University’s Kellogg School of Management. She holds journalism degrees from the University of Florida and the University of Southern Mississippi. Before beginning her digital career, she was an editor at the Chicago Tribune and the Orlando Sentinel. She subsequently served as director of public affairs at the Art Institute of Chicago. She had been on the adjunct faculty of Kellogg and of Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications.
“Tempesta Media has given me the opportunity to play a leadership role for a rapidly expanding, emerging leader in the white-hot content marketing industry,” Baldwin said. “By combining innovative technology and an unmatched writer vetting process, Tempesta Media has been able to elegantly solve a significant advertising industry problem: how to produce and amplify engaging industry content at scale.”
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About Tempesta Media
Tempesta Media launched in January 2011. Its goal is to provide digital agencies with a turnkey, scalable, private label content marketing solution for their clients’ content needs. The company works primarily with digital marketing and PR agencies to produce, publish and promote content for their clients in more than 50 industry segments. Headquartered in Chicago, Tempesta Media is a graduate of the tech incubator 1871. For more information, please visit the company’s website located at http://www.TempestaMedia.com.