What sets high-quality content apart? The right tools can help you produce superior content consistently and deliver outstanding value to your audience.
You can take your content from good to great by incorporating a few additional tools in your creation process. From proofreading tools to apps that enhance the visual aspect of your content, there are different solutions for producing text that is more engaging. Set your sights on creating high-quality content consistently with these five tools.
A readability checker
When writing for an audience, it’s important to adapt your content to their preferred reading level. It will make content more engaging and help you adopt a tone that is more consistent.
The Flesch-Kincaid reading ease score is a method you can use to measure how easy or hard it is to read your content. Essentially, a high score will make your content easy to skim. A low score will help you find the right tone for a professional B2B piece or for an audience with a high level of expertise.
Tempesta Media’s platform has a built-in readability feature to measure the readability level of your content. This tool helps writers adopt the right tone and craft content that is tailored to your audience’s knowledge level.
An attention-grabbing headline generator
A good headline should work as a hook that makes users want to click on and read your high-quality content. Your headlines need to be unique, helpful, specific, and urgent when applicable.
A headline can make a promise or entice curiosity. Likewise, it can be fun or informative. Whatever you decide, it should always tell users what the content is about and what they will get out of it.
You can use a tool like Sumo’s headline generator to get some title ideas for a piece of content. Pair this tool with A/B testing to see which headlines get the most clicks.
An impeccable grammar and spelling tool
Poor grammar can be a turn-off for your audience. It can hurt your credibility and leave readers with a negative opinion of your brand.
So, always proofread your content before publishing. You can rely on editing to catch these mistakes, but using tools like Grammarly to streamline this process acts as a second line of defense.
Grammarly can analyze a text, give you a performance score, and highlight spelling and grammar mistakes. This platform measures different aspects of your content and can complement your readability score by providing you with suggestions to improve clarity, delivery, and engagement.
A tool for engaging visuals
Optimizing an article with visual content can improve engagement by 37%. Polishing the visual aspect of your content can make it more appealing and even help readers retain information.
Use white space to make your content easier to read and draw attention to important information with colors or text size. Besides grabbing readers’ attention, visuals can result in more consistent branding and help users recognize your company instantly thanks to a logo or color scheme.
Canva is a convenient tool for optimizing the visual aspect of your content. You can use templates or launch the Canva app to create your own designs from scratch and add images to your content.
An analytics solution for continuous improvement
Producing high-quality content doesn’t happen overnight. You need to set goals for your program, gather data, and measure your performance.
Google Analytics is one of the best platforms for measuring the success of your content marketing program. You can look at traffic, navigation summaries, and conversion reports to assess how your content is performing. Google Analytics also delivers audience and behavior reports with valuable insights that can inform future decisions for the content you create.
Need help producing high-quality content?
You can take your content marketing program to the next level and consistently produce great content by leveraging these five tools to improve readability, grammatical accuracy, headlines, visuals, and content performance measurement.
Tempesta Media can further enhance your program through our solutions that emphasize expertise, thoroughness, and technology. Contact us today to learn more about our platform and how it can help you maximize success.
And download our 100 mistakes e-book for more ideas on how to improve your content marketing program!