While an editor’s job is to remain hidden and let the writer’s voice shine through, they still provide valuable editing services that make the content better.
When you assumed your current role at your company, the plan was to spend hours every week writing and editing web content, right? Or maybe it wasn’t, but that’s how things have turned out. You’ve come to realize that amid the masses of content being produced online, it’s tough to consistently churn out exceptional content without expending a lot of time and energy. To meet that goal, you need the help of expert editing services. Professional editors can enhance your content in five major ways.
1. Expel errors
Correcting spelling, punctuation and grammar mistakes is the most obvious difference pro editors can make, but don’t underestimate its importance. Sloppy business writing tells potential customers you don’t care about the details. Don’t rely on automated spelling and grammar checkers either — while helpful, they’re often wrong and can’t replace a seasoned proofreader.
2. Promote readability
Beyond the minutiae of technical correctness, a lot goes into ensuring content is enjoyable from the reader’s perspective. Not every reader can pinpoint what’s wrong with a piece of content, but readers notice when your content is substandard, and it turns them off.
Conversely, with great editing, readers don’t notice anything but your message. Editors fly under the radar, but they make your company look brilliant. While writers work for your business, editors work for the reader; their goal is to maximize readability. Top editing services can polish your writing so it is concise, reads smoothly and is easy to understand.
3. Standardize formatting and language
Consistency is one of the trickiest aspects of editing, which is why style guides exist. For example, you may not notice when a word is hyphenated or capitalized in one part of a piece and not elsewhere, but readers can be distracted by it. Editors, who root out subtle inconsistencies all day, are likely to find them better and faster than someone who would rather focus on business concerns.
4. Zoom in on brand image and voice
Your marketing team and leadership have defined the image they’d like the company to project. However, when multiple writers are producing content, it can be hard to present your brand voice uniformly. Editing services focus on these aspects of writing, as well as on SEO and audience targeting, so you can show prospective customers who you are and earn their trust.
5. Streamline production
There’s nothing like timely and constructive feedback to inspire higher performance. Editors are writing specialists, so they can put their finger on the ways your content is falling short, explain them clearly and offer helpful suggestions without interrupting business processes. Outsourcing editing results in greater efficiency in the long run, saving time and money.
Editing services for the win
No one should edit their own writing, and that includes business writers. When you need a second look from an objective observer, editing services are not only unbiased but also eminently knowledgeable. By procuring the assistance of professional editors, you can prevent content production failures that cost your company money, bolster content efficiency, free your staff to do business rather than write and give customers first-rate content — all at the same time.
If you have a content marketing program or are planning one, download our e-book 100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.
This e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs. To learn more about how Tempesta Media can help you streamline your content creation process and deliver quality content at scale, contact us today.