Imagine going into a sales pitch without preparing any data – it’s probably not going to be the best meeting. As with any aspect of your business, you need a plan of action for your content marketing program if you want to see improvement and success.
Why do I need a content marketing plan?
Any business that wants to attract or retain customers, develop thought leadership, or enhance their brand visibility absolutely needs a content marketing plan. To put it simply, if you want a profitable business, you need a way to achieve that.
To that end, a content marketing strategy lays out everything you need to do to meet your marketing goals. Specifically, it includes the type of content you want to create and the objective of that content. Additionally, your plan should determine how and when you will deploy the content for maximum results. Without having a plan from the start, it’s impossible to develop content that flows together to highlight your overall marketing goals.
What would happen if I didn’t have a plan?
Imagine running with a blind fold on. You’re constantly tripping up and have no idea where you’re going. Similarly, without a content marketing plan, you’ll struggle to create concentrated and connected content on a regular basis.
In addition, if you have no idea what your next piece of content will be, you’ll have a difficult time maintaining quality, staying within your budget and allocating appropriate time to create it. How can you plan for anything if you don’t know what your next move is? It’s like you’re playing catch up throughout your entire campaign.
Why does my audience care about content?
From a revenue standpoint, no content means less money. According to Tempesta Media’s CEO, Michael Marchese, over 90% of sales today either originates or occurs online. With such a large majority of your audience flocking to one medium, it’s important to invest resources in creating a good customer experience in that specific outlet.
“Over 90% of sales today either originates or occurs online” – Michael Marchese, CEO, Tempesta Media
To receive a positive experience, your customers are looking for more than just a sales pitch. To clarify, they want to know that you care about their involvement with your company. Providing informative and engaging content, through a blog for example, shows your audience that you value them and want to deliver a meaningful experience.
Ultimately, if you’re not taking advantage of where your customer base congregates (online), and if you’re not offering some type of additional value (content), you’re preventing yourself from maximizing your revenue and improving your customer relationships. A content marketing plan can help you achieve a consistent presence online and show your audience that you care about more than just making a quick buck.
Where do I start?
If you’re struggling to create your content plan, Tempesta Media can help. First and foremost, we can help you create a personalized style guide for content, which we call a Voice Profile™. This helps establish your tone, voice and style and identifies your marketing goals and target audiences. With this information, your writers and editors will have a better understanding of your company. As a result, they’ll be able to provide content that meets your stylistic requirements and fundamental ideas.
Additionally, Tempesta Media produces an editorial calendar for our customers. By either creating our own topics or using your suggestions, we craft a topic outline filled with ideas that highlight your content objectives. These outlines, available in groups of 10 and 20, help you present content that flows together and provides value to your audience.
Our platform is also integrated with WordPress and HubSpot for easy publishing. Notably, each phase of your content marketing process can be streamlined and managed through our platform. This, therefore, saves you time, money and resources you otherwise would have to invest internally to implement a marketing strategy.
Moreover, Tempesta Media offers competitor analyses where you can choose up to three of your competitors to be compared with. We analyze their content and social media for posting frequency, post length and more. This helps you identify areas of weakness to improve on and areas of strength to capitalize on.
To learn more about how our platform can support your content marketing plan, contact us today.