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Companies that include images tend to have better SEO performance than those that purely publish text-only blogs.

Images can play an incredibly important role in achieving success with your content marketing program. Most B2B businesses incorporate at least one image in each of their blog posts. They do this to make the content more visually appealing and to better optimize for SEO.

What role should images play in a blog post?

Images should play an accompanying role to the text content, not overpower it or attempt to replace it. When using pictures within your blog posts, you should have one at the top of the page, prior to the content.

Include a supporting image

Next, include a supporting image every 250-350 words. If you take this approach, you’ll have a very good balance between readability and visual support of the content that you’re presenting to the reader.

You’ll also have a better chance of connecting with your audience. In fact, while only 20% of people remember what they read, 80% remember what they see. As such, images can help your audience receive more value from you.

How can images impact SEO?

Pictures are an excellent way to boost a blog post’s SEO value. The meta information behind an image provides another signal to the search engines about the content. Here are some of the meta strings that should be included with each image:

  • Alt text
  • Captions
  • Descriptions

Images impact SEOFocus keyword phrases should also be included within the alt text of images, along with the descriptions. Including focus keyword phases provides two signals to the search engines:

  1. Content
  2. Image

In summary

From a reader’s perspective, incorporating images helps you tell your story. At the end of the day, tell the most compelling story possible and use all the tools at your disposal to do so. If you do, your audience will be better educated about your company, the industry and the solutions that you provide.

Need help?

If you have a content marketing program or are planning one, download our e-book 100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.

This e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs. To learn more about how Tempesta Media can help you streamline your content creation process and deliver quality content at scale, contact us today.

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

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