You can either choose a topic or you can use your editorial calendar. If you choose your own topics your writers are already experts in your industry so they won’t require a great deal of hand holding. However, we recommend you include the topic and the key points you want included within the article. For white papers, a general outline including the subsections and key points are recommended.
If you are not sure what you want to write about our platform supplies you with an in depth editorial calendar. Our content strategists research what is trending in your industry, what content topics you’ve already covered, as well as gaps in your competitor’s content strategy that you can take advantage of.
Your account manager will go ahead and schedule your editorial content topics in advance so you will simply be notified once the content is ready.