At the beginning of our partnership we ask you to answer an online questionnaire to begin establishing your Voice Profile. The Voice Profile is a style guide for content to capture your unique voice, personality, and many other nuances to ensure the writing matches your brand.
Then we will ask you to participate in an interview call with your Tempesta Media account manager and content strategy team. During the interview we dive deeper into your target audience, discuss your content marketing goals, and walk through any of the key themes you’d like to highlight within your content.
We use the insights gathered from the questionnaire and the interview, coupled with additional research about what is trending in your industry, to provide an editorial calendar with topics that will perform well for your business.
Once the editorial calendar is approved, we schedule the assignments for you within our platform and you are simply notified when they are ready for review.