In Chicago, the weather has turned completely frigid and is reaching record lows. Record negative temperatures means schools are closed and many people in the Midwest are stuck working at home. Working from home can be a huge luxury, many employers list it is a perk on job descriptions. But with so many flexibility, freedom, and potential distractions, what are some best practices?

Marketing projects to do when working remotely

Nurturing campaigns

Nurturing campaigns can take a lot of time to plan and execute. Writing the emails, developing the content assets, and implementing the workflows are not easy tasks. Plus, it is hard to do when there are lots of distractions. Use the time at home to develop the emails and plan what content assets needs to be created. I always find that nurturing campaigns seem more daunting than they are – you just have to get started!


Use the time to see how your marketing programs are performing. Take a deeper dive into some of the following metrics and see where you need to focus more energy on:

Google analytics

  • Bounce rate
  • Organic traffic


  • Page errors
  • Redirects
  • Broken Links
  • Page Indexing
  • Meta descriptions and meta titles

Landing Pages

  • Keyword optimization
  • Conversion rates

Google AdWords

  • Bidding strategies
  • Negative keywords
  • Any new trends and google updates

Content marketing

Content Marketing

How is your editorial calendar? Are you keeping up with your blog? Take advantage of the quiet to list off topics that would be great for your editorial calendar. Use this time to even develop some blog posts so that you can stay ahead of the game.

Prioritize your time and marketing projects

Make sure that you keep track of how much time you are spending on different projects, as often times we aren’t using our time effectively. If there are areas where you are stretched too thin, consider finding a partner that can help take some of that off your plate.

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

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