Goal: What should the content accomplish?
Common goals for content pieces include attracting new prospects, converting leads, educating customers, etc.
Example: This blog article should educate C-Suite executives about why content marketing is the most cost effective method for lead generation and encourage them to write their first blog article.
Format: How would you like this article to be written?
Example: Listicle? How to? 5 reasons why..?
Example: This should be a problem-solution layout.
Overview: What is the topic of the content?
Example: The blog article should introduce at least 3 different methods for analyzing content marketing performance. Then provide tactical steps to accomplish each method.
Key Points: A list of the key points the writer should address.
Example: Different channels to incorporate content marketing within your business
- Sales Enablement
- Lead Generation
- Customer Success
- Branding and to Establish Credibility
Sources: Any relevant links or resources you wish to provide.
Example: Please use a similar format and style to this article, but provide your own unique take.
Example: Or, please incorporate research from this article.