Hiring a content marketing agency comes with challenges. A managed services provider is more cost-effective and can produce better quality at scale.
Content marketing is crucial to stay relevant with your competitors, so if you have been relying on your current employees for content, it may be best to start outsourcing to a content marketing agency or managed services provider. This will save time, money and manpower.
Not only does outsourcing give your company an edge, but it also provides you with:
- Increased skill.
- Decreased cost.
- Improved job performance.
Outsourcing your content can give your company a huge leg up in the market with best practices and huge outreach, but it doesn’t come without challenges. With all the different service options and solutions out there, which model is right for you? Do you hire an agency or a content marketing managed services provider?
Learn more about the top four challenges of hiring a content marketing agency for your B2B company and how managed services can be the better choice.
1. Uncertain expertise in your industry
The main challenge with hiring a content marketing agency is determining whether they have true expertise in your industry. Content should be unique and tailored to your company’s specific style guide.
For example, let’s say you work in the finance industry and you’re looking for a company to provide compelling content. Who’s to say a content marketing agency has any experience developing a content strategy for your field?
With a content marketing managed service provider, you can view examples of content written for your industry, and within 24 hours, you can see samples of this content. The content matches your company’s unique voice and perspective, and it is optimized based on industry expertise and the best cultural fit.
2. No transparency in workflow
When an agency manages your work, it leaves a lot of room for mistakes. One of the most critical aspects of business is deadlines. While content marketing agencies go into great depth about strategy, lead generation and writing, what about deadlines?
With a content managed service provider, your team can access built-in workflow management capabilities. It allows for more transparency with step-by-step communication throughout the whole process.
3. Too expensive
How much of your budget are you willing to allocate to marketing? Hiring an agency can get costly. In fact, most B2B businesses spend around 7-8% of their gross revenue on marketing.
Depending on what services you’re looking at, you could be paying a retainer of anywhere from $3,500-10,000 a month. You might be thinking, “Hey, that’s not too bad compared to the costs of having in-house marketing.” But don’t let them fool you!
A content marketing managed service provider is more cost-effective, as you’re putting more money into your own website instead of ad space. Monthly and annual content subscriptions provide you with the ultimate flexibility when it comes to how you would like to allocate your budget.
4. Content marketing agency problems with ROI and ROT
The problem with an agency that doesn’t perform is that you don’t see a return on your investment or time. Remember that $3,500-10,000 a month you’re paying some agency to provide you with leads? Well, you might want to reconsider.
A content marketing managed service provider will provide a precise strategy and help your B2B businesses achieve a better ROI and ROT. The strategy includes:
- A clear and comprehensive editorial calendar.
- Social media and content workflow integration.
- Automated repetitive tasks.
Learn more about how to grow your business with a managed services provider
If you’re looking to scale your business with quality in mind, a content marketing SaaS provider like Tempesta Media is the way to go. Our managed services layer is a superior solution when it comes to the challenges of hiring a content marketing agency.
Click here to download our free e-book with 100 of the most common mistakes companies make when it comes to content marketing. Set your company on the path towards success and learn more about how to grow your business with a managed services provider today!