A content management solution is a must-have tool for your content marketing team. From publishing to reporting, a CMS will help you create a better process.
Content management solutions (CMSs) are platforms you can use to publish content and organize this workflow. Advantages include tracking your goals and helping team members collaborate.
The following CMSs will help you upgrade your content marketing program.
HubSpot
HubSpot is a popular CMS among large companies. It offers an entire suite of tools to take advantage of.
This platform streamlines your workflows with features that track your tasks and goals. You can add unlimited users and integrate it with Gmail or Outlook too.
You can also use HubSpot to work with a wide range of formats for your content. Think forms and newsletters. Plus, the mobile app is ideal for teams who work on the go.
Besides the free customer relationship management tool, there are also hubs for marketing, sales and customer service.
HubSpot stands out thanks to its reporting tools. You can use them to analyze the user’s journey and use these insights to write content better and faster.
WordPress
WordPress powers over 30% of the top 10 million websites. It’s a popular platform for a reason. It’s scalable, and the plugins allow you to customize as you please.
The user-friendly interface makes WordPress easy to handle too. You can publish content, edit texts, add images and more.
The WYSIWYG editor (what you see is what you get) is one of the most famous features of WordPress. It’s a convenient tool for publishing content quickly and ensures users have a positive experience with tasks like content formatting. Use SEO plugins and other add-ons to get more out of WordPress.
Drupal
Drupal is an open-source CMS that has been around for 20 years. It’s flexible, scalable and easy to customize.
Drupal comes with different add-ons and modules, so you can choose which ones you want to use and create a personalized tool.
This content management solution also allows you to manage more than one workflow. The API-first approach is interesting if you have an e-commerce store because you can integrate it with Magento.
Additionally, you can turn to an online community for help. The different themes and mobile responsive designs can enhance the user experience. Drupal also stands out thanks to its emphasis on security.
Joomla
Joomla is a free open-source CMS. It powers over 9% of business websites. Advanced users can unlock more possibilities with their coding skills, but you can still benefit from Joomla if you don’t know how to code.
This platform includes SEO tools for optimizing your content, and the security features are impressive. You’ll also find some customizable templates to make your content look unique.
The publishing tools will help with tasks like managing media and articles too. You also can create categories to organize your content.
Tempesta Media
Tempesta Media’s platform can help you completely streamline your workflow for convenience and improved collaboration.
The platform offers a centralized dashboard containing both your content and social media marketing programs. From this central viewpoint, you can see on what date specific content or posts will be ready for publication. By clicking on any content, you can quickly zoom in to see more details, or take specific actions including:
- Change the scheduled publication date.
- Make changes to the content.
- Modify supporting social post messaging.
- And much more.
Tempesta Media has easy integrations with both WordPress and HubSpot, allowing easy integration.
Another benefit is avoiding duplicates when you publish content. You can review published pieces and look for gaps in your strategy for easy optimization.
This tool will help you save time too. You won’t have to switch between different platforms. You won’t have to import data from one platform to another either.
Final thoughts
These five tools are convenient options for streamlining your content management workflow. Make sure you choose ones that match the goals and needs of your content marketing team for maximum success.
To learn more about our centralized dashboard designed for content management, contact us today. Then download our e-book on 100 mistakes businesses often make with their content marketing programs to learn how to best manage your strategy.
