As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way.
Great content doesn’t happen without a bit of work. The partnership requires your input and feedback, especially at the beginning. Here is some insight into how much time you should expect to spend when working with us.
Participation in the onboarding process
When you begin working with us the first thing we ask you to do is complete an online Voice Profile Questionnaire. Your answers are used as the starting point for your Voice Profile style guide. The questionnaire includes four pages and should take no more than 30 minutes to complete.
Once the questionnaire is completed, we will ask you to schedule a kick off call. The kick off call dives deeper into your target audience, combs through topics you’d like to discuss within your content marketing, and walks through how our partnership will operate. The kick off call will take one hour.
Key components of the onboarding process include development of your editorial calendar and your writer audition.
The writer audition allows you to analyze multiple different versions of the same article. Your feedback is imperative to fully optimizing your writer team. The better your feedback is, the better we will be able to optimize your writers. The feedback will take you no more than 30 minutes to provide. Keep in mind, each article will be relatively short.
Once you receive the editorial calendar, we ask for your approval so that we can begin scheduling out your content. Your calendar will include ten topics and outlines for you to review. Most people spend no more than 30 minutes reviewing and providing feedback on your editorial calendar.
The total amount of time during the onboarding process can be estimated at two and half hours. Hang tight, because the amount of time you will invest will continue to decrease dramatically.
Your first content orders
The magical moment arrives when you receive your first article. The article is typically ready about two weeks after your kick off call.
Keep in mind that it is very normal to request revisions for your first handful of articles with us. Your revisions help us optimize both your Voice Profile and your writing team. We learn what you like and don’t like about the content to improve the writing moving forward.
The time you invest at this point will involve reviewing the content (assume between 15-30 minutes per article).
Ongoing content marketing partnership
The partnership will continue to optimize as we write more articles on your behalf. You should expect to spend at least 15 minutes reviewing every article. When an article is ready for you to review, you will have seven days. After seven days, the article is auto-completed and you will be unable to request any revisions.
It is helpful to hop on a call with your account manager at least every 90 days to keep them informed about your content marketing goals and strategy. During this time we can provide recommendations to improve your content marketing. These calls typically last around 30 minutes.
Considering an outsourced content marketing company to scale high quality articles? Learn how to effectively outsource content creation.