When you’re creating a content marketing plan, it’s important to have the right team in place. Specifically, you need someone who can help to create a strategy to meet and exceed your business goals. A content marketing specialist can be that person.

What are content marketing specialists?

Content marketing specialists tend to wear many hats. However, their tasks often depend on the immediate needs of a business. Some of the tasks they may perform include:

The job titles of Content Marketing Specialist and Content Marketing Strategist sound similar. Oftentimes, their responsibilities overlap, especially if the marketing team is small. Generally, specialists help businesses achieve strong web content. In addition, they establish reasons to visit the company’s website. They do this through creating engaging material. On the other hand, the duties of a strategist involve more abstract tasks like developing plans and making smart decisions.

Skills you need in your specialist

Your specialist should have specific soft and technical skills. On the soft skills side, for example, look for someone who is creative and adaptable. Additionally, multitasking and storytelling – basically the ability to publish engaging content – are also important. On the technical side, they should be fluent in HTML, WordPress, SEO, writing and editing.

Consider outsourcing

Many businesses find it’s cost effective to outsource some of their content marketing responsibilities. Experts in this marketing niche – like Tempesta Media – can manage your entire strategy from concept all the way to publishing. In fact, our content marketing platform streamlines the content creation and management processes. Because of this, you can achieve high quality at scale.

Tempesta Media is a leading provider of content marketing solutions. If you’d like to learn more about developing a successful content marketing strategy, please contact us today.

Anastasiia Lavrinenko is an enthusiastic team member of Tempesta Media. She brings extensive operations knowledge and experience. Certified in both HubSpot and Google Analytics, Anastasiia leads the company's corporate content marketing program.

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