Whether you are a novice content marketer or a more experienced one, it’s important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity.
What is social media marketing?
This type of marketing involves using content to gain attention or traffic using your social media platforms.
Whether you use images, text, videos or some other form of content, it can help you reach your goals. Specifically, you can gain audience interest, educate them on your business and promote new offerings.
Furthermore, social media marketing can occur on Twitter, Instagram, Facebook, LinkedIn or any other social media platform.
What is content marketing?
Content marketing is the process of creating content, publishing it and promoting it to achieve desired results.
Social media marketing is one component of content marketing. In other words, it’s a subset that helps to distribute your content in a relevant manner.
Social media marketing’s prominence
This type of marketing has risen in popularity over the past five years, becoming more prominent in today’s digital world. With social media, you have the opportunity to establish your brand voice and style all while gaining visibility and interest.
In fact, not only are more people using social media as a primary form of communication, but the social platforms themselves are also adapting to offer more marketing capabilities. For example, where Twitter was once limited to 140 characters, they now offer up to 280. Additionally, Twitter allows you to add images, videos and other extended content.
Similarly, Facebook has embedded video, and LinkedIn displays PDFs in a rich format. These capabilities allow marketers to expand upon their range of content.
Ultimately, social media changes the ways marketers promote and amplify their content, which is resulting in its increased adoption.
How content marketing should adapt
If you’re new to content marketing, taking small steps into social media marketing is a good strategy. Begin with sharing existing content from your blog. Share snippets on your social media with a CTA to read more on your blog, and make sure you pick the right material for each channel.
For more experienced companies, take social media marketing a step further by amplifying content via sponsored posts on Twitter, Facebook, LinkedIn and more.
The most advanced companies should adapt their content marketing programs to build on those two steps by incorporating multiple content formats into their marketing strategy. Some of those formats could include:
Tempesta Media advises that every company include some form of social media marketing in their content marketing program. Ultimately, if you’re not promoting on social media, you could severely hurt your reach capabilities and overall performance.
How Tempesta Media can help
Tempesta Media is dedicated to bringing you cutting-edge features to elevate your content marketing program.
In the near future, we plan to roll out social content types, such as social schedules and social posting, within our content marketing platform. With it, you will be able to take your newly created content, publish it automatically to your website and easily share it on your social media platforms.
Additionally, you’ll be able to set up your social media preferences in a full or partially automated fashion. Doing so will reduce micromanaging while still ensuring a successful social media marketing campaign.
Our future rollouts will include influencer marketing capabilities, which will enable you to have a few hand-picked social influencers share your content with their followers. As a result, you can multiply the number of people who are aware of and interact with your content.
Furthermore, Tempesta Media also offers content analytics, which helps you identify your best-performing topics and channels and determines recommendations on how to optimize your campaign.
All of these features from Tempesta Media help to increase your bottom line results, which means that every dollar you spend with Tempesta Media has the potential to create even higher returns.
If you have a content marketing program, or are planning one, download our ebook: 100 mistakes businesses make when starting, optimizing and scaling content marketing programs. Learn from the mistakes of hundreds of other companies. 100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.
Contact us today to learn how you can get started.