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If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there's a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with, whether...read more
Intent data and micro-target segmentation can drive actionable results for your content marketing program CIO Magazine recently put out an article about the use of intent data on content marketing. While the article does a good job of introducing the concept of...read more
Many companies are looking for ways to get an edge against their competitors. An excellent way to do this is to leverage content marketing within your customer success or customer service organization. Great articles drive better customer satisfaction, generates more...read more