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How Google News can double your content marketing results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing, because it provides key points and statistics that will drastically improve a company's engagement on a content-marketing item. The site gives the firm...
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Content marketing requires more project management time than people realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
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Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today's focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing many...
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