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Content Marketing Project Managers Add Value
Most major company projects have a project manager to ensure that the job is completed on time and on budget. Content marketing programs are no different. Without an effective project manager at the helm, content marketing programs are subject to cost overruns and...
Executive Sponsor’s Influence on a Content Marketing Program
Executive sponsors play a major role in ensuring that content marketing programs align with overall company objectives. They're also critical in securing the internal resources necessary for the program to flourish. As such a crucial component, not having an executive...
Content Promotion Budget: How much should you spend?
With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
