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Content Promotion Budget: How much should you spend?
With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
Defining the Size of Your Content Marketing Budget
Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...
How to Clearly Define Measurable Content Marketing Program Goals
Many companies face challenges when trying to get their content marketing program off the ground. In fact, their first challenge occurs before the program even begins, and if they don’t address it, the program will likely fail. What is it? Establishing objectives. To...
