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Tag: analytics

A man looking at a board with multiple strategies written on attached papers - thought leadership content
In 2024, most content marketing programs focus on driving results through delivering value. These programs achieve these critical goals by meeting users where t...
Content analytics is important to establish before you start your content marketing strategy so that your business gets a return on investment. With an adequate program, key metrics in place, and a content scoring process, you can optimize and scale up your content.
Content analytics is important to establish before you start your content marketing strategy so that your business gets a return on investment. With an adequate...
Uncovering Growth Opportunities With a Competitive Analysis in Marketing
Do you know what your competitors are doing to market their business? Understanding where the competition stands can help you stay ahead of industry trends, but...
digital marketing
Many CMOs are overwhelmed by data, and they struggle to apply their analytics and attribution reports effectively to their content marketing programs, which aff...
Social media optimization
Uncovering shifts and changes with your competitors can help optimize and scale your content marketing program.Every company needs an edge. With a competitor an...
How to Attract Clients with Financial Content Marketing
Having a web analytics program is a necessary prerequisite for optimizing your content marketing program. Without it, you won’t be able to easily keep track of ...