4 strategic ways to turn regular readers into conversions that count

It used to be that the easiest way to gauge a blog’s success was to check its traffic stats. More visits meant that a blog was popular, which could then be used to build revenue from ads. But blogs have evolved over time. Organizations now use them not only for building traffic, but also to generate social shares, leads from newsletter signups and sales.
And so, conversions became the primary goal in content marketing. This required a shift in mindset when it came to content creation. It is no longer enough to just churn out informative content and wait for results. Great content converts through a combination of specific attributes.
In this guide, we walk you through the four components found in high-converting content, showing you how to incorporate these qualities into your own content marketing campaign.

Create a strong and compelling headline

A great headline invites people to read your content, but more important, a powerful headline primes readers for conversion.
Below are three sample strategies for creating strong headlines:

  • Offer a solution to a problem. Headlines have a higher likelihood of converting readers if they describe a solution to a problem. For example, the title “5 Simple Ways to Create Attention-Grabbing Headlines” offers a solution on how to create compelling article titles.
  • Create a sense of urgency. Titles like “Avoid These Mistakes Sabotaging Your Weight Loss Efforts Now” or “Use These Blog Hacks to Boost Traffic Before It’s Too Late” create a sense of urgency and compel readers to click on the article and act on the advice they read.
  • Use “power” keywords. These words are basically strong adjectives that convey emotions. These include powerful, surprising, unknown, best, simple and most effective, among others. Take it easy with the superlatives though, because they can make content look like clickbait.

Focus on a strong opening line and paragraph

While the inverted-pyramid style of writing content is not new, it is still relevant because of the short attention spans of online users. A 2015 Microsoft study found that online attention spans have fallen to an average of eight seconds, after which users begin to lose interest and move on to the next piece of online content.
The inverted-pyramid writing style circumvents this problem by providing the meat and potatoes of your content in the first few paragraphs or “above the fold.” Some online news sites (like the Guardian.com) have taken it further by placing key takeaways directly under the headline to boost engagement and conversion rates.

Use calls to action

Again, the goal behind any content asset is to encourage readers to take a desirable action. As simple as it sounds, one of the easiest ways to do that is to tell readers what to do. A call to action can be an image or a string of words that “call” on people to take “action.” It is either a like, share or purchase.
There are many ways to use CTAs to boost conversions:

  • Add a line at the end of your blog post prompting the reader to check out your products or contact your business.
  • Use a visually striking button to encourage readers to click on an offer or share your content on social media.
  • Use a simple and easy-to-use online form to capture leads: the simpler, the better.
  • Offer a free, no-obligation trial of your services.

Make content clear and easy to digest

Online readers do not like fluff (short attention spans, remember?), so it is important to make sure your copy is clear and direct. While building brand awareness is important, do not do it at the expense of conversions. Your content should focus on providing value to readers.

  • Focus on writing content that offers real benefits to the reader.
  • Use easy-to-understand language appropriate to your target audience.
  • Explain recommendations using checklists or bullet points.

Besides clarity, high-converting content should be easy to remember. There is a reason why listicles (articles with lists made popular by BuzzFeed) are so popular. They are easy to skim, organized by subtopic and subheading, and let readers know what to expect.

Include testimonials

Many readers who aren’t yet customers are apprehensive to take the next step in the buyer journey. You haven’t created enough trust with them yet. One of the best ways to do that is to share testimonials of real people just like them who are pleased with your products or services.
In fact, written testimonials can increase your conversion rate by 34%. By sharing testimonials, you increase credibility, and your prospects now have a realistic example of what their experience with your company would be like.
Of course, it’s important to include testimonials that are authentic and relatable to your audience. If they can’t connect with the testimonial’s problem, this content type is useless. Additionally, don’t just add testimonials randomly. Find a way to incorporate them organically on landing pages or create a blog article dedicated to that story.

Conclusion

The primary goal of any content marketing campaign is to generate conversions (e.g., social shares, leads, sales). This means engaging your audience, nurturing them with high-value information and making an offer when they are primed for conversion. These four components are a good place to start, but there several other strategies you can use to experiment. Content marketing is as much a process of trial-and-error as any marketing method. Don’t be afraid to discover what works for your circumstances.

Need help?

If you have a content marketing program or are planning one, download our e-book “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.”
This e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs. To learn more about how Tempesta Media can help you streamline your content creation process and deliver quality content at scale, contact us today.

Content marketing improves customer experience and customer success

Many companies are looking for ways to get an edge against their competitors. An excellent way to do this is to leverage content marketing within your customer success or customer service organization.
Great articles drive better customer satisfaction, generates more up sells, cross sells, and referrals and referrals. Wondering why? When the customer is more educated with your products and services, they feel more confident and trust your organization more.
Content marketing can act as a key component of educating your customers on your solution. Most companies and most users of various technology platforms are frequently frustrated because it is very difficult for them to get answers within the solution that they’re using.
Oftentimes that frustration translates into either an online chat or a phone call to the customer service organization to try to find answers to very basic questions.
Most people don’t want to have to spend that time going through customer support to get what they need. They want to be able to have the information that they need immediately and contextually with what they’re working on at that time. If content is developed and is embedded contextually at key points within a technology platform more within the service itself it’s going to pre-empt the need or the customer to go and reach out to your customer service team be phone or chat

Content marketing to help with the onboarding experience

In addition, content marketing could also be quite effective on the onboarding itself. Most customers generate a very strong opinion of a company within the first 90 days of using this solution.
It’s at that point in time where they have very little experience with your company your brand and your solution. And they’re the most susceptible to churning and canceling out making sure that there is a very tight and interwoven onboarding process that is replete with excellent content pieces that help guide the customer through their journey into your solution is invaluable engaging with those customers with content doesn’t have to be overbearing.
By going and identifying key choke points within your customer success team you’ll be able to identify where there are problems where customer service complaints are concentrating around and then what you can do as you can develop content specifically to address those issues and then place that content contextually at the point where those issues begin.
This is an excellent way as I said to go and improve overall customer satisfaction and what’s called a Net Promoter Score.

How to engage customers with content without being overbearing

And P.S. at the same time by not jamming so much information in front of your customer at times that’s unrelated to what they need at that moment. It’ll make the experience better for them and it won’t feel overbearing or intrusive. Another way that you can go and improve the customer experience through content marketing is through regular newsletters that go out to them. Those newsletters should be filled with snippets of content or summaries of content that educate the consumer and educate the customer about your solution but more specifically highlight the benefits and the problems that can be solved by learning different parts of your solution customer newsletters as long as they’re not sent out too frequently can be an invaluable resource.
In my experience on the business to consumer side sending out an email to an email newsletter to customers once every week is quite acceptable.
On the B2B side once every one to two weeks is more acceptable. A couple other best practices that I would recommend is to make sure that your frequency that you’re using to send out newsletters actually tapers as the relationship grows longer.
So for example in the first week that customers are bored it may make sense to send out two or three communications to them versus after the first month. That may drop down to once a week or twice a week. Having that in place mirrors with what the customer’s learning purpose. So if you think about it. If you’re a customer and you’re getting ready to use a. Or just starting to use a new service or a new platform or technology you’re going to want the most handholding early on.
And then as you master it and get comfortable with it you really want to have less frequent communication but more in-depth communication on very specific areas that are related to what you need and what you do. So just keep that in mind when you’re dealing with it.
How can content marketing reduce churn
The net result is when you put all these things together you’re likely to have a much better experience for your customers and a better experience for your customers and equals lower churn and lower cancellation rates end of article.

How to Create Content for a Niche Industry

Few businesses, if any, can be all things to all people. In fact, it can be an extremely effective strategy for companies of all sizes to recognize and narrowly define their niche market. Targeting a smaller audience and taking steps to dominate their market via a focused content marketing strategy is key to generating leads and positioning a company as a leader in their niche market.
Although a company may think that it’s best to reach a very broad market, focusing their content on a smaller target audience is a great way to ensure that the content is relevant to the reader. It may seem way too time-consuming to consistently create content for each of your various target audiences, however, with the right partner, this can be executed effectively at scale.

Define your target audience

  • Zero in on one key audience segment – Most companies are uncertain about what defines an actual target audience. Many companies will target multiple audiences in hopes to flesh out which one makes more sense for their business. Most content marketers will advise against pursuing more than one audience within a content marketing campaign as the relevance and performance will decrease.
  • Focus on a demographic range – Narrow the audience based on who will be making the majority of the purchasing decisions regarding your product or service. Demographics such as age, income levels and geographic location can be used to appeal to the readers.
  • Pain points – Define what the pain points are for your target audience. The content should help to solve some of the struggles that this audience faces. Develop a content strategy with topics that reflect this audiences’ daily job responsibility, education level and decision-making process.
  • Reflect proper timing – Time your content marketing campaign to match the seasonality and buying process of your audience. Ensure that your content marketing assets and campaigns are ready and launched with enough time to meet increased demand.

Industry expertise

The content must provide valuable information to the reader. Content without substance won’t provide the results necessary to generate more leads and establish your company as a thought leader. Tempesta Media has thousands of writers across hundreds of industries with real-world expertise in your field. They go through a stringent vetting process and have to qualify for industry expertise by writing for Tempesta Media in that industry before writing for any customers. The writing team is optimized based on this industry expertise and who is the best cultural fit. Because the same writers write for your company on an ongoing basis, the quality continues to improve.
By ensuring that your writing team has proper industry expertise, the quality is extremely high and saves customers the time it would take to write the content themselves.
To successfully target and create a content plan for a niche market, many companies choose to employ the expertise, knowledge and experience of a comprehensive content and marketing solution provider. They will create content for many niche industries and employ vetted writers with real-world industry experience. If a company doesn’t have a clear content strategy, the in-house staff will perform the time-extensive tasks of creating content for a niche market, SEO and lead generation, competitor analysis, editing services, voice profile, and so much more.
Tempesta Media is a leader in developing and delivering content for niche industries and driving accountable results for customers. In fact, our writer vetting process is so effective that editing and revisions average less than 0.5 per content piece across all the content that we create!
Because results matter, our comprehensive content marketing solution saves companies up to 80 percent compared to in-house alternatives. In addition, you’ll be assigned a personal account manager who will work with you throughout the entire process and manage the voice, style and final outcome of your content.

Little-Known Benefits of Content Marketing

The era of traditional outbound marketing favored the creation of sales pitches that focused on persuading prospective customers to purchase a business’s products or services. They had to be concise and catchy to hold the interest of prospects long enough to make a purchase. Although such strategies worked in the past, old sales tactics produce negligible results and negatively impacting conversion rates. Businesses need to look for better and more effective strategies to grab the attention of potential customers.
Content marketing has a lot of advantages over traditional outbound marketing tactics and is far more effective. Over 90% of B2B companies favor content marketing over traditional marketing strategies because it generates more leads. When used properly and integrated as part of an overall marketing strategy, content marketing has the power to pull more traffic to your website, improve conversion rates and significantly boost your business’ revenue. It is indispensable to every advertising, marketing or brand promotion campaign, no matter the industry or vertical. Let’s take a look at some of the little-known benefits of content marketing.

Decreases churn

Churn refers to the category of customers who made one-time purchases or stopped using your product or service altogether. Research by Emmet Murphy and Mark Murphy show that reducing churn by 5% can increase your profitability by as much as 125% and one of the most effective ways of doing this is by providing customer-focused content. Such content will answer pertinent questions, provide solutions to customers’ problems, drive service or product adoption, help in the creation of brand advocates and ultimately reduce churn. Since the acquisition of new customers costs 6x as much as retaining existing ones, reducing churn using content marketing will ensure effective utilization of your marketing budget and increase conversion rates thereby generating more revenue.

Boosts employee morale

One of the side benefits of content marketing is the impact it has on the morale of your employees. Apart from building credibility and authority in the minds of potential and existing clients, a piece of content marketing can positively impact the author’s mind and morale. The knowledge acquired when your executives and employees take time to perform in-depth research on a given subject and organize the information into comprehensive content briefs is invaluable. Content marketing thoroughly engages them in their work and makes them more confident about their abilities, thereby boosting their morale and making them more productive in the long run.

Expands your retargeting audience

Statistics show that 96% of visitors to your website leave without making a purchase and 70% of those that add products to their shopping cart usually abandon them before completing the purchase. This amounts to a significant loss of revenue. Deploying an effective content marketing strategy enables you to capture and re-engage these potential customers through retargeting. Retargeting is a marketing strategy where potential customers who have shown some interest in your website are remarketed to using social media or search ads. When a lead hits a piece of content on your website, retargeting allows you to identify these visitors and show them relevant ads after they have left your website.

Speeds up the sales cycle

Over the years, the length of the average sales cycle has increased by 22% due to slow economic growth and more decision-makers in the purchasing process. The more time it takes for a customer to move down the sales funnel, the more resources you use up. This means that a shorter sales cycle is desirable for improved revenue generation and profitability. The solution to this problem lies in the effective use of content marketing. A recent study shows that 57% of the purchasing decision is made before any contact with the supplier. This means that over half of the buying decision happens as a result of your brand’s reputation, thought leadership in the industry, information posted on your website, social media awareness, etc., all of which can be improved through content marketing. Expediting the buying process requires the creation of relevant and targeted content for each stage of your sales cycle.

Provides more opportunities to engage leads

Publishing more content on your website and social media platforms increases the number of opportunities you have to engage your target audience. As the volume of content increases, so also does the chances of converting leads into customers. More content on your website creates more opportunities and touch points to engage leads, move them further down the conversion path, build trust and relationships and eventually turn them into paying customers.

Improves referrals

Unlike traditional outbound marketing tactics, content has the added benefit of being shareable. Getting your customers to share your content increases your business’ online visibility, enables others to benefit from the information it contains and enhances your reputation as an industry leader. Since your customers already trust your brand, you can leverage their influence to turn their friends, colleagues and family members into prospective customers.

Improves credibility and customer loyalty

Reports show that over 50% of digital marketers view the creation of blog content as their No. 1 inbound marketing strategy. This is due to the effectiveness of blog content in attracting, engaging and retaining the attention of website visitors and customers. Publishing high-quality content positions you as an industry leader, increases your credibility and ensures that you have a competitive edge over rivals in the online marketplace. Being seen as a credible source of information in your chosen industry increases the trust customers have in your brand, allowing you to build a loyal customer base.
These are just some of the benefits of investing in content marketing. Compared to traditional outbound marketing strategies, content marketing is cost-effective and much better at generating sales. No matter your objective, whether it’s higher conversion rates, an increased customer base, better relationships with existing customers, or the generation of more revenue, content marketing is just the thing for you.

How to use humor on social media to drive your marketing

Humor is the great equalizer, especially on social media. Social platforms welcome funny content as a way for brands to engage audiences.
But how you use humor and in what context matter. Because stepping over the line with offensive humor can have dire consequences.
Let’s break down the value of humor and also talk about what type of humor brands should avoid.

Use humor to get your foot in the door

Social media users are not fools.
They are keenly aware when a brand is trying to sell them something. If that brand comes across as salesy, they will reject the product. Consumers will believe the company is more interested in profits than in their wants and needs.
But if you post content that is humorous, it puts people at ease. Everyone likes to laugh, so humor helps break the ice.
Humor is an effective way to reveal the “story” of your brand or, in other words, the human side of your business.
Posting video content of employees in funny situations at work is a great example. Social media users will believe that your employees are normal people trying to do their best every day.
And once you have used humor to break down the walls between your brand and social media users, you create an environment where you can build trust.

Content that drives an emotion performs better – humor can break through the noise

Humans are estimated to have the same attention span as a goldfish, which is pretty sad if you think about it.
Humans are also bombarded by messages every day. The increase in messages drives a tremendous amount of noise. Businesses need to stand out in order to cut through the clutter. Once you cut through the clutter, you have a split second to convey your message. Even after the message is conveyed, it is unlikely to be remembered. Content marketing that is humorous, has a better chance of being memorable as people remember funny things. Funny things are more enjoyable and easier to recall.
Different styles of comedy appeal to different types of people. So think carefully… would your target audience find a silly joke funnier than self deprecating cynicism?
Customize your jokes towards your reader so that you have the best chance at cracking a smile and generating results.

Use humor to take advantage of pop culture events

One reason social media is so popular is that users can react to breaking news and pop culture events as they unfold. And that same opportunity for topicality exists if brands want to take advantage of timely events by spinning them with humor.
Oreo used this technique to perfection during the 2013 Super Bowl. The game was interrupted by a blackout that resulted in a delay. During the delay, Oreo posted a tweet with an image of a single Oreo cookie washed in a spotlight, while the rest of the photo was dark.
The caption read, “Power out? No problem. You can still dunk in the dark.”
The tweet went viral on social media. It earned 16,000 retweets and became one of the most talked-about moments of the Super Bowl.
But, guess what?
Although the tweet took advantage of an unforeseen event, Oreo’s social media team was ready to craft that tweet. The team had spent 18 months prior to that Super Bowl implementing a social media strategy. This strategy resulted in the team posting at least one piece of content every day. As a result, Oreo’s social media teams were uniquely positioned to respond quickly and cleverly to an unforeseen event. They were then able to spin the event to the brand’s advantage.
Best of all, the tweet was funny.
So think about how you can take advantage of a breaking news event in a humorous way.
For example, during the recent Sony Pictures email hacking scandal, a computer security firm could have posted funny social media content. They could have referenced the scandal and how the breach would not have occurred if Sony had installed its software.

Use humor to hide your sales pitch

Humorous social media content also deflects attention from the fact that your posts are designed to market a product or service.
Charmin is a great example of a brand that uses humor in a way that disguises its sales approach.
The company has a significant Twitter presence, where it posts daily advice to help people in different situations in their lives. But what is really interesting is that every tweet in some way refers back to Charmin toilet paper without the tweet screaming, “Buy our products!”
One funny tweet with the hashtag #HowToGetOutOfAConvesation read: “. . . tell them you have to uhh . . . go.”
Another funny tweet read: “#RelationshipsTheseDaysAre like toilet paper. Either they are super plushy, strong and awesome . . . or they are full of crap. Choose wisely.”
The funny pieces of advice are not only applicable to real life situations but the innuendos align with the products the company offers, a two-for-one accomplishment that is every marketer’s dream.

Be funny, not offensive

It is important to remember that crude or offensive humor will likely turn off your audience unless you are a brand that is known for stepping over the line.
For example, Barstool Sports has branded itself as an online sports media company that frequently posts crude and sexist materials that appeals to its demographic of young males who are attracted by the brand’s willingness to go where others will not.
For most brands, however, humorous content on social media should be clever, easy-to-understand and family-friendly. Companies that can consistently produce funny content that humanizes their brands, puts users at ease and takes advantage of pop culture events can attract attention, increase prospects and boost their bottom lines. To learn more about creating social media content that can convert readers into customers, contact us today.

Try storytelling to enliven blog content

Storytelling is a way to connect with another person or group. Society has long used it to pass down familial anecdotes, document a civilization’s history or share current events. In marketing, it is a technique brands can use to connect with customers through sharing the company’s history, experience and perspective.
Sharing the brand experience with the outside world can go a long way toward making connections and building relationships. It also helps build trust through sharing authenticity. These are three important reasons to incorporate storytelling into a client’s content strategy.

A story differentiates the business

In order to remain competitive, businesses have to differentiate themselves from the competition. While some brands may offer similar products or services, one way they can separate themselves from the rest is through their own history.
Storytelling can play a significant role in achieving differentiation because of the emotional response it can elicit from consumers. Most everyone can identify with a “feel good” sentiment or story filled with inspiration. Having your CEO or another company representative tell a story also creates a personal connection. Differentiation essentially can bring a brand to life and give it character well beyond standard advertising.

Visuals heighten emotion

Text is great, but visuals bring powerful responses and, since the advent of television, images have become an essential component of marketing. Fast forward a few decades and now there is the Web, which makes it easy to mix images and text. And the combination could not be more perfect. Did you know businesses can generate up to 94 percent more page views by adding good imagery?
Adding stock images to text-based content can enhance a blog post. But including original photos and videos will be more compelling and, as a result, catch more attention. One good photo can tell a wonderful story about a brand and directly touch the emotions of a customer.
Relevance is key. Resist the urge to aim for what you think might go viral. Instead, always stay true to the brand’s image and keep imagery positive by choosing photos that illustrate a brand’s values. Doing so will heighten emotion and tend to trigger positive and passionate responses.

Marketing is now a two-way street

In decades past, marketing was aimed directly at potential customers. Essentially, brands spoke and people listened. Today, that has all changed. Computers and mobile devices provide a far more intimate experience than television, noted Nestle’s digital innovation manager, Stephanie Naegeli, at Dmexco 2015, eConsultancy reported in September.
Consumers are in digital spaces where they can communicate directly with brands on a two-way street. They can also share content and add their own perspective. This means brands have to kick it up a notch and add a personal angle to their marketing efforts.

Storytelling contributes to a culture of content

Storytelling has internal benefits for companies, too. From upper management to the ground floor of an organization, storytelling can help create a company-wide enthusiasm and become a cornerstone of the organization. Agencies can assist their clients by encouraging everyone in the company to share information and their good experiences with the brand. What better endorsement than that of the people who know the brand inside and out?
As with all elements of content marketing, it is important that agencies always keep their clients’ customers and potential customers in mind. Ultimately, they should be placed at the center of storytelling, no matter which approach is used.
The emotion and powerful connection that comes through storytelling is something people crave, said Mary van de Wiel, founder and CEO of A New Brand Landscape & Co. and ZingYourBrand.com, in 2009.
The success of social media networks illustrates this sentiment still holds true today.
If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.

Engage an audience online and go beyond self-promotion

Companies should strive not only to distribute great web content but also to engage an audience online. Distributing strong web content is a vital component of doing business these days. Without it, a company website cannot stand out from the competition. And now more than ever, shoppers are looking for more than advertising. They want useful and interesting content that helps them decide how best to spend their money.
It is  important to craft and curate content that is not just about your client’s product or service. Good business blogs do not just talk about themselves and focus on straight marketing pitches. They share a variety of content that will engage an audience with the goal of getting readers to spend more time on the blog and maybe even recommend it to a friend.
There are many ways marketers can indirectly promote their clients through the content its agency distributes.

Noteworthy news

No matter what industry your client is in, there is likely to be a constant flow of industry news available on the Web.  Sharing some of this news with blog readers can boost the your client’s credibility. Consider posting direct links to news stories with a brief blurb presenting the company’s viewpoint on — or analysis of  — what has transpired. Examples of newsworthy types of content might be:

• New laws that directly impact an industry.
• Legal cases that are filed or reached a decision.
• Product recalls.
• Global events that can impact an industry.
• Mergers or acquisitions.

These are just a few possibilities of news ideas, but there are plenty of ways to share noteworthy news. It is a good idea to subscribe to different reliable and non-biased news outlets to keep abreast of what is happening in your clients’ industries. The more you understand the news that affects them, the better content there will be to share.

Industry trends

Industry trends are another way to promote clients without appearing to sell. Your clients’ customers will appreciate being kept up to date on new industry developments. For instance, the tech industry changes fast and new innovation can have a ripple effect on other industries. New industry-specific software, mobile products or other releases are good trends to watch.
Trends can affect pricing, manufacturing costs, marketing approaches (i.e.,  consider how much the social web has changed the dynamics of promotion), or other business processes.  You could share articles on consumer buying habits and demographics, any declines in the industry, or any other type of statistics that relate to your clients’ industries.
Keeping an eye out for current or emerging industry trends is also a great starting point for creating informational content to share. Businesses want to remain competitive and their customers (especially if they are B2Bs) are likely to be interested in related industry trends or statistics.

DIY, “how to” or other informational articles

Customers like it when businesses are helpful. Sharing expertise and tips makes for great blog content and is a terrific approach to indirect marketing. Of course, the type of articles will vary, depending on your client’s line of work. Here are some examples:

• A hardware store chain offers seasonal maintenance tips to their customers, showing them how to avoid costly expenses if these annual tasks are neglected.
• Legal firms can share information on writing wills or other personal legal issues.
• Insurance companies can offer information on home security, ways to lower car insurance or how to protect financial assets.
• A pet food chain can provides recipes for homemade dog treats, tips for adopting a new cat or dog, or share details on other useful pet products not necessarily related to food.
• Doctors or medical facilities can share tips about healthy eating, getting exercise or caring for an aging parent.

Every industry relates to everyday life in some shape or form — be it business or personal. The options are truly limitless. The main thing is to understand your client’s industry and then come up with content ideas.
Tempesta Media is a managed services provider for custom content. We are able to help you with strategy and content ideas for client websites, blogs and other types of digital information. With more than 11,000 vetted professional writers in our network, we can match you with writers that understand specific industries to help you craft original content to meet client needs.
If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.
 

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