9 ways to reduce your bounce rate and increase page views with content marketing

Investing in content marketing should have a dramatic impact on your bounce rate (if your bounce rate is still high, there is likely an issue you’ll need to address).
Bounce rate is an important measure of your page’s ability to attract readers.
Bounce rate is the number of single-page visits to your site. The term essentially explains itself. Imagine a fly landing on your website, and leaving instantly after touching the ground – these are the types of visits you are looking to avoid.
Any internet browser will easily cite low-quality content as the simplest reason why a person will leave or “bounce.”
The good news is that bounce rate is not a very complicated concept. Better news than that is that decreased bounce rate will mean an increase in page views. Wow – you can fix two problems at once!
So how can you work on your page views and your bounce rate at the same time? Here are a few simple solutions:

Increase the quality of your content

No technique or superior analysis can beat great content. Quality content is the primary assurance that a browser will stay on to read your page and click your links. Choose the right language according to your target audience. The right words can best explain difficult or confusing concepts and give your readers the information they require.
Write articles that actually provide value to the reader, not just regurgitated nonsense. People are busy, and busy people don’t have time to read about concepts they already know.

Keywords unlock content performance

Swiping fingers will automatically pause when there is an interesting topic. It is your job as a content creator to figure out how to best formulate that topic into keywords. These couple of words when used in the title and headings will maximize SEO. Be sure to include your chosen keyword in the title and the first sentence.
Google places more emphasis on the beginning of the article as typically that tells the reader what they are about to read.

Ensure readability throughout your articles

Great content is even better when combined with essential keywords. However, the truly enjoyable read for browsers also comes in a consistent professional-looking format. You should also be mindful of general concerns. Make sure your site loads quickly and that it remains readable when accessed via smartphone. A great overall experience will make a reader stick to your page – and not bounce. Thus, readability should be the primary goal of any content creator.

Pace yourself by with blog series

For longer content or keywords that need room for optimum discussion, it would be wiser to create a series of articles. Don’t jam all the concepts at once. A series gives you the chance to decisively untangle complicated ideas. It gives readers the time to digest. This also gives you a better chance of convincing readers to click on for the next article in the series and other related links.

Use meta titles and meta descriptions for optimized content

Meta titles and meta descriptions should be given special focus because they appear on the search results page. Choose your keywords carefully and include them in your meta title and meta description. This will increase the chances of your page being found by anybody searching about the topic of your article.

Provide relevant links for SEO

There are two easy-to-follow rules when it comes to creating links. The first is that the phrase associated with the links be appropriate or related to the content. The second is that the links work.
There is no limit to the number of links you can include in your blog article as long as it adds value to your topic. Use both internal and external links and place your links in multiple spaces in your page.

  • Internal links should appear first to establish your site’s authority and broad content.
  • Post related and relevant blog articles at the bottom of your website pages.
  • Post featured blog articles or resources as a sidebar.

Use SEO plugins

Aside from using links, take advantage of SEO plugins. These help to expand the range of your source software using special functions for SEO, marketing, analyzing key performance indicators and many more.

Make your website secure: http vs. https

After the recent issues with data security, readers are very concerned with how their personal information is used. Make sure your website includes discussions that will placate their anxieties, which is especially true for pages that ask for these details.
The easiest way to secure your website is by making sure that you are linking to secure sources within your content. The same goes for internal links as well – make sure any internal links within the content or your website page are secure https website addresses.

Revitalize old blogs

Be it songs or movies, many old versions are still viable with just a few tweaks. This can also be said for your old blog articles. Check which ones are still generating traffic and make a few adjustments to keep them germane to your business. Start with updated information and examples, especially those that deal with technology. Add, remove or change links. Also, make sure the format is consistent with your new blog articles.
If you strive to work on all these aspects of your content, your page views will soar and your bounce rates will drop. You can also partner with a company that can expertly do all the heavy lifting. Tempesta Media has thousands of writers who can expertly work on your chosen keywords and ensure the optimum readability of your content.

Increase page views with a content marketing strategy that is helpful for the reader

If browsing a website were a basketball game, a page view could be looked at as every basked you scored. However the shot may have happened, the ball went into the hoop. A page doesn’t have to be read or even viewed. It can just be loaded – or reloaded – in a reader’s browser and that will still count as a page view.
Of course, you should always strive for readable content but being viewed isn’t a bad start. It proves that your content warranted a glance or a click.
Even a single page view is important for SEO:

  • Each page view ups the chances of another page view.
  • Higher page views increase the likelihood of getting noticed by search engines.
  • Getting a spot on search engine lists means that your page views will increase exponentially.
  • Scoring in terms of SEO (via a high number of page views) will mean success for your business.

You can monitor your page views easily by signing up for Google Analytics.
Now that you know page views are important, how do you increase them and score SEO points? You’ll need a team playbook or a well-thought-out content marketing strategy. This attracts traffic and converts page views into customers for your products or services. Here are basic tips for scoring higher page views:

Provide targeted content

Content cannot be relevant to all. Identify a segment of the populace to be your audience. Many blog articles will push to prioritize SEO, but marketing experts will advise that the best content is audience-oriented. Research what content your audience would find relevant. Provide this for them using a format that they will find most appealing.

Create a content schedule

Early on, you learn to align your content with the needs of your target audience. You should also learn to train your audience loyalty for your content. You can easily do this by being consistent with your posting. Post at a particular hour on a particular day of the week. Depending on your content, post it just before the sun is up, as soon as employees arrive at the office, after the kids have gone to school or when the family is getting ready for bed at night.

Internal links amplify your content

Present your website as the best source. Make sure that whatever blog article you are working on can link to another page on your site. Don’t stop with links within the article itself. Post links to other related articles at the bottom of your blog and the bottom of your web page.

Put your content in front of people who want to read it

Share your content in various places within your website, link to it within your email signature, and email it to your customers.
Think about what the reader would want to read next, following the article in mind. Make it easy for that reader to take the next step.
All in all, the relationship between your page views and your content is not so complicated. Just takes time to learn. Relevant content based on your content marketing strategy will result in page views. Page views boosts SEO. Ultimately, all this means better exposure for you, your content and your business.
Looking for more ways to improve your website performance, contact Tempesta Media.

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