How much to spend on your content marketing program

The percentage of your budget that is spent on content marketing must reflect the split between brand based marketing and the direct response based marketing.

“Most marketers are allocating anywhere between 25 and 49 percent of their marketing budget towards content marketing on the B2B side,” Michael Marchese, Founder & CEO of Tempesta Media.

And specifically the Content Marketing Institute’s 2018 B2B content marketing trends report, cited that in North America, the average spent across all B2B companies on content marketing was 26 percent. This number is only continuing to grow.
If you bifurcate the data between companies who were successful in their marketing programs and those that weren’t successful in their marketing programs, there was a start difference. Companies that were most successful were actually allocating close to 40 percent of their overall marketing budget on content marketing. Companies who allocated the least amount of their budget to custom content struggled the most.
An important take away is that content marketing requires skin in the game to be successful, and truly see results.
So when you’re trying to develop your content marketing budget, keep several things in mind:

  • What you’re trying to achieve
  • How you’re trying to allocate your marketing budget
  • Content marketing best practices
  • Keeping up with your competition

For questions about how to keep up with your competition, contact Tempesta Media.

Allocate your marketing budget between direct response and branding

Every marketer is struggling to determine what is the optimal mix within their marketing program. The optimal mix includes content marketing, advertising, email, pay per click, social, and other forms of marketing.

How do you create your content budget?

You need to first define what kind of company you have and the types of products and services that you offer. For the purposes of this article, we’re going to focus on B2B companies. Additionally, we will also be focusing on companies that sell their products primarily off line but are still high ticket purchases. In this instance, the way that sales occur is primarily offline. However, the leads and research are conducted online.
So in trying to determine how to create that budget you have to measure the difference between your branding budget and your direct response budget. So the first way to allocate your marketing budget is the split between those two.

Success metrics for branding and direct response

Branding often gets maligned within the industry as being unaccountable when in fact, branding is quite accountable if it’s structured correctly. Structure your branding budget around the metrics used So in setting up to measure success. Examples of branding success measures include website visitors, number of people who reviewed articles, and more awareness metrics like that. The direct response budget is measured much more clearly – the number of leads that are generated.
Email registrations and ultimately sales that result from a marketing channel are the core to qualifying a successful budget.

“Best practices include allocating approximately one third of your budget towards branding (or top of funnel activities) and two thirds of your budget between mid to bottom funnel activities for for direct response marketing,” says Michael Marchese, Tempesta Media’s Founder & CEO.

Start by determining where content marketing fits within your marketing budget.
Content marketing is actually a very robust and flexible tool. It can be used both within your branding budget as well as your direct response budget. How content varies depends on the type of content that’s created.

How Many Content Pieces Should You Create, Post, and Promote?

Budget, time, and content marketing goals are the most important deciding factors when it comes to determining the quantity of content you wish to create.

Content marketing frequency recommendations for small companies

Small companies and start ups typically feel that their marketing teams are stretched too thin. They wear many hats so scaling their content marketing department can be the most challenging. Instead of creating many pieces of content and promoting each one individually, small companies should consider picking one or two articles each month. Focus on those articles, re purpose them, promote them, and drive traffic to them so that you can get the most bang for your buck. 

These pieces of content need to be syndicated and promoted heavily using that same ratio that you identified with proper content marketing budgeting. So as your business grows, you’ll simply begin promoting more pieces of content. If you’re a larger company with a large budget, you can spend even more money on the promotional aspect that goes with it. In addition, they also go with much longer pieces of content.

While a smaller company may average 800 to 1,200 words for each piece of content that they’re reading, larger companies tend to go and promote mid- and lower-funnel type of content. These tend to be e-guides, case studies, and other long-form content that are over 2,000 words. That’s how they’re able to go and scale up their programs significantly.

Content marketing budgeting – B2B versus B2C

It does change from industry to industry. For B2B, the emphasis is on promotion. For B2C amplification, the emphasis is actually on content creation. For B2B, I recommend budgeting two to three times the cost of content in terms of promotion. In the B2C side, you may see a 1:1 ratio because getting that content out and using initial promotion tend to go out to a much larger audience.

When you have a larger audience, there’s a higher likelihood of getting morality associated with the content and getting rankings to appear faster. On the B2B side, you tend to have a much smaller audience, which means you have to work that much harder to be able to go and get the word out about the content that you’re creating.

How to Allocate Your Content Marketing Budget Between Creation and Promotion

This question comes up often and is an area that many content marketers struggle to deal with.

The ideal allocation that we’ve seen across our customer base ranges from two to three times the amount spent on content. That means that if you’re putting a budget together for every dollar that you spend on creating the content, you should spend an additional $2 to $3 dollars on promoting the content. Many companies in the B2B space don’t have a very large social media presence or prospect database of which to work with, so they have limited distribution on what they can do with their content.

Oftentimes, they’re going to post that content to their blog. They may share a snippet of it with their social networks or send out an email that invites prospects and customers to go and read the blog post. Even if a customer or company does all those things, it’s not enough. To be able to go to move the needle significantly, companies need to look at other ways that they can go and promote that content on the internet.

Allocating the Right Budget

Before you determine how you’re going to go and promote the content, you need to establish a budget. For example, most pieces of content typically run between $100 and $300. To ensure success, you should allocate between $600 and $900 per content for the promotion of it.

Establishing Goals

This is going to vary depending on what types of goals you have before you even get started with any type of content marketing program. You need to have clearly established and quantifiable goals so you can measure how well your content marketing programs are doing for B2B companies. The best approach is establishing multiple goals depending on where a prospect comes into your company and how they ultimately come out as a sale.

Your goals for each part of the funnel vary:

Top funnel – Goals include visitors to your website, time spent on your website, number of page views.

Middle funnel – Goals can include where they have gone and read other content on your site or whether they have gone and signed up for a newsletter. These goals can also be whether they’ve downloaded a new guide.

Bottom funnel – Goals are associated with things such as leads and sales.

How Do You Create Goals?

First, you need to have a balanced set of goals equally weighted based on what your company’s corporate objectives are.

Next, establish is what is the cost per sale and cost per lead. That should be coming from this program versus your other digital marketing programs for content marketing. It works differently than what you see with traditional media.

For example, if you were to run a Google AdWords campaign, the amount of money that you spend is directly correlated to the immediate actions that happen. Let’s say you bid on certain keywords such as “content marketing” and allocate $500, that money is going to be spent fairly quickly.

Whatever happens as a result of that, in terms of clicks to your website is fairly instantaneous.

There is also little tail effect that comes with it. This means your campaign is only going to produce as well as that first 30-day period by which the campaign is run.

Another example is email. When you run an email campaign, you send that email out and the vast majority of the responses come in within the first 96 hours.

In fact, over 90 percent of all responses come in within the first 96 hours. So that means you’re going to know pretty quickly whether your campaign is successful or not and what the cost per lead is.

Content operates very differently from this. When content is first published, there is going to be some initial pickup that comes with it in terms of traffic leads and so forth. However, unlike other marketing channels, the real benefit with content marketing is that performance, while it does dissipate to some degree, continues for an extended period of time.

This is because the content itself is evergreen by nature, especially within the new site. Over time, as you start compounding and adding other pieces of content to your content marketing campaign, you start picking up higher rankings within search engines. This means more organic traffic coming in. On the social side, you start to see some veracity that happens especially if you create some compelling content.

Finally, on the influencer side, it’s content syndication. If those are running for an extended period, you’ll also pick up from that. You need to keep that in mind when you’re trying to determine what the financial goals and cost per lead are.

With a content marketing program, traditional digital media campaigns are running in 30-day increments. This means that most of your results all happen within a 30-day period. Content marketing does not have that same alignment. Most of your spending is done within the 30-day period. However, the performance is advertised over a very long period and could be up to 2 years.

What Are the Best Ways to Budget for Content Marketing?

For small companies that are $5 million or less in revenue, they can go with anywhere from two to four pieces of content per month. They can also allocate on the ratios between promotion and creation.

On the B2C side, it’s the same thing. If you are a company between $5 million and $50 million in revenue, you’re large enough to have a much more robust content marketing program. From there, you can start introducing other portions of an overall content marketing budget. You can include content analysis and content strategy, which requires heavier allocation.

Promotion is even more dramatic as well as the content frequency. What we’re seeing is that companies are allocating anywhere from $100,000 to $300,000 of content marketing spend on an annual basis. If you’re under $5 million dollars in revenue, we’re seeing anywhere from $10,000 to $15,000 being spent.

The percentage is being allocated by size of the company. Smaller companies tend to spend a larger percentage of their digital marketing budget on content marketing than larger companies do. This is because content marketing has a much higher ROI associated with other marketing channels for larger companies.

Content marketing is an excellent channel for them, but they very quickly reach saturation. It forces them to go into other digital marketing programs to build that success.

Tempesta Media’s Simple Social Share

Tempesta Media offers a micro-influencer solution called Simple Social Share. It allows companies to be able to go and invite micro-influencers to share the content that we create on their behalf with their social media followers. What this does is it creates an amplification effect and drives new people. This can be incredibly cost-effective, and it’s just one of many different ways that are available to promote the content.

Marketing ideas during difficult political times like a government shutdown

It seems like wherever we turn, Americans are fast with an increasingly factious political environment.  What was once confined to the halls of the capital has quickly made its way to main street USA.  With political upheaval brings economic uncertainty.  This is especially true for businesses.
Businesses need a stable economic, tax and political environment to thrive.  When these three keys are absent, companies have no choice but to take a more conservative and cautious approach to their business.  This is especially true with marketing.
Recent gaffs like Gillette’s mens razor blade commercials are proof positive that marketers need to approach their target audiences with an abundance of caution.  What’s a CMO to do?
Fortunately, there are a couple of actions that marketers can take today to ensure that they have the budget and flexibility needed as the political environment iterates further.

Use content outsourcing to turn your fixed costs into variable costs

For most marketing departments, the two largest budgetary components are staff costs and media spend.  While it is easier and more enjoyable to manage staff, who are full-time and who sit right next to you (at least in most instances!), it can be dreadful having to deliver pink slips.
“At one of my previous companies, I headed up marketing”, commented Michael Marchese, Tempesta Media’s CEO. “It was the autumn of 2000, at the height of the dot com bubble.  It felt like the sky was the limit.  We were hiring like mad.  I had over two dozen full-time staff within my department.  A couple of months later, the bubble burst.  My department ultimately was cut and I went from managed 24 people to 3. Even worse, our newly downsized team ended up taking on responsibilities of two other departments, who were completely eliminated.  If I had to do it over, I would have been much more cautious in my hiring and outsourced more of the work to vendors.”
Before you go ahead and hire the next FTW (full-time employee), think twice.  If 80%+ of the work can be done outside the company, outsource it.  Don’t even hesitate.  Just do it.  What your marketing department loses in cost or productivity will be more than made up for in budgetary flexibility.

Lock in annual contracts or not

If your company does outsource, there are two approaches that you can take with how you structure the contract.  If you feel that your marketing budget is going to get cut, give yourself flexibility by securing subscriptions that renew on a monthly or quarterly basis.
If you are trying to lock in cost savings or fear that inflation is upon us (US inflation rates have been creeping upward), your best bet is to lock in your rates now with either an annual or multi-annual contract.  Marketers can save 10% or more by locking in long-range contracts.  As an example, Tempesta Media offers discounts on annual contracts.
For the content marketing industry, freelance writer pay rates have been increasing at an annualized rate of over 20%, for the past 12 months.  Eventually, those cost increases are going to flow through to you.

Stress test your contingency plan

Most marketers, by nature, are optimistic people.  They tend to look to the bright side.  Why?  Because their jobs require them to constantly be promoting their companies.
Sometimes that optimism can be a marketer’s worst enemy.  More often than not, marketers can end up putting their departments in a difficult and comfortable position, because they believed their own marketing spin.
To save yourself potential future pain of suffering, make sure you develop a contingency plan and budget for the unlikely event that something does not go right.
At Tempesta Media, all managers are required to submit both their draft annual operating budget along with an accompanying contingency plan.  That contingency plan is based on two scenarios: one where the company falls 20% short of its annual objectives; the other where the company ends up more than 20% ahead of its annual objectives.  Managers are forced to think through in advance what would happen if their budgets were cut by 20% – 40%, or conversely increased.
While planning for the upside is immeasurably easier and more enjoyable.  Contingency planning for a potential downside is a sobering exercise.
Very quickly managers see how a downside environment, political or otherwise, can impact their department.  It brings to the forefront the difficult decisions that they might face.  That reality helps them better adjust their draft annual operating budgets to take into account potential planned contingencies.
For marketers in 2019, it’s no longer good enough to just meet your numbers.  Because of the environment we all face today, marketers have to plan their departments for an uncertain environment.  Outsourcing, contract strategy and contingency planning are all critical tools that marketers should not overlook within their toolbox.

How to create content without breaking the bank

Marketing teams often wear many hats from social media specialists to web developers and content writers. You know great content helps companies rank in search engines and increase website traffic… but writing the content is SO time consuming. The task of sitting down to write an 800-word blog post might end up falling to the end of your to-do list.
If you think you don’t have the time, we will introduce additional ways to create content that won’t eat up your afternoon. Not all great content takes forever to create. For example, you can use and reuse your existing content to develop blogs, articles and other digital marketing assets. It’s maximum content with minimum effort.

Upcycle and reuse

If you’ve already made great content in the past, then don’t just let it sit there. You can upcycle it into better content. Did you write several articles about a specific topic? Why not change them up a little and combine them into a case study or white paper. You can turn your blog posts into a downloadable asset to usher customers through the sales funnel.
You can break down large articles into several smaller ones or even create small Facebook posts or tweets about them. Many social media posts can come from one good article. Have access to graphics? Why not turn a blog post or white paper into an infographic for Pinterest or Instagram?

Let customers, partners come up with ideas

The hardest part of content creating isn’t the writing; it’s coming up with topics. Your customers are your best topic resource. Ask them for feedback on your recent webinar, video or podcast. Did they have any questions? Was there something that was difficult to understand? Their concerns make great blog topics.
Create blog posts that answer their questions and use the question as your headline. Google loves answering searcher’s questions which can improve your work, and potentially add your post in a knowledge graph. That’s prime real estate.
Your customers don’t want to search your site to get questions answered. By making it a blog post title, they know exactly what they’re getting.
The same goes with your vendors. Think about their pain points and ask for their ideas. Vendors may also want to participate in the article and share it with their audience. A good backlink from them is worth its weight in gold.

The facts in F.A.Q.s

Websites often have extensive Frequently Asked Questions sections. The answers are short to keep from using too much space, but why not expand on them in your blog. Your customers appreciate it and you get the chance to expand on much needed answers.
If customers consistently ask the same questions in emails or on social media, use it as a topic for your content. Common questions clearly demonstrate an area of confusion that should be educated within your brand messaging. Plus, it will save your support team from having to answer the same question over and over again, ultimately improved your customer support.

It’s all linkjuice

Need something quick? Find helpful resources and link them within a list for your readers. The resources should be something that all relate to a certain topic. Add a small explanation for each resource, turning it into a great blog article. It’s fast and has good authoritative external links. Try to get the copy to at least 300 words.

A picture is worth a thousand words

Google image search is one of the least optimized aspects of the search engine. The pictures you choose, ideally created by you and not stock images, can impact traffic. They should be vibrant and effectively complement the article. Images should have alt tags for SEO and captions to explain a concept.
Google image search can help you website SEO with effective meta data. Make the keywords natural like they belong there. Why use only one images? If you’ve got several great pictures, create a gallery with captions.

Teach old content new tricks

If you’ve had a blog or website for a long time, then you have a library of old content that’s just sitting there. The information is still good for the most part, but it needs to be updated. It could be that the technology has changed, the rules are different or you’ve updated products.
Go through and update your existing blogs to add new information to customers. The updates won’t take long and Google notices the new content and might improve your rankings. A single blog update may only take a few minutes.

Great content doesn’t have to be time consuming

The old saying goes that “content is king,” but it’s hard to be on the throne if you don’t create it. These are some ways to create content that doesn’t take your forever. If you still don’t have the time or want to learn more about content creation, please visit our site and learn all that we have to offer.

4 simple strategies that can improve any agency’s operating margins

Most digital marketing agencies have had to deal with the problem of shrinking profit margins at some point or another. As more clients expect agencies to deliver a wider variety of expert-level services, and more companies bring more of their marketing work in-house, agencies face the tough battle of proving the value of the services they offer. Further compounding these issues is the problem of finding – and retaining – top talent.
And so, agencies must adapt and find new ways to maximize each hour and each dollar they spend. Below are four simple strategies designed to improve operating margins for digital marketing agencies.

Reduce churn

The simplest way an agency can reduce its churn rate is by simply talking to their clients. While this may seem like common sense, many agencies don’t communicate with their clients outside of upselling a service, submitting reports, or dealing with a complaint.
Agencies need to be more proactive in gathering feedback, whether it is through customer surveys, social media, or the random email message asking a client how they are doing and if they need any help. It is much better to be proactive than reactive. Clients will notice this.
Work smarter
Working smarter leads to expending fewer resources and enjoying increased stability. One way of doing so is to plan for long-term capacity. By creating revenue projections that include the number of staff hours needed, an agency can better anticipate growth and avoid scrambling to outsource work at the very last minute due to limited staff.
While many agencies know that finding new clients, creating proposals, and scheduling meetings are critical for revenue generation, they can also be a notorious time waster. One way to save time with this process is to use templates, which can be created for the following:

  • Proposals
  • Project outlines
  • Service estimates
  • Troubleshooting

Templates reduce inefficiency by automating repetitive tasks, helping streamline entire processes.

Use new technology

Several new technologies offer agencies a way to save time, employee hours, and operating costs in exchange for a relatively small investment. Fintech apps, for example, allow an agency’s accounting staff to streamline the payroll system. This frees up several hours for other important tasks. Likewise, many project management applications are specifically designed for agencies, and are always worth a look.

Outsource certain tasks

Outsourcing tasks like content creation allows an agency to tap people with skills in specific areas. A content partner knows how to evaluate an agency’s content marketing needs and can fill in productivity gaps that need the most help.
Outsourcing also helps to solve a marketing agency’s problems with finding talent and doing so without the need to hire new employees on a full-time basis. It also allows the agency to expand their reach beyond their immediate vicinity, opening their doors to skilled talent around the world.


As digital marketing agencies grow, the risk of failure and problems also increases. The key is to be proactive in ironing out inefficiencies and cutting costs without affecting employee morale. But with hard work and persistence, any agency can reach its goal of improving operating margins. To learn more about how Tempesta Media can help positively impact your revenue this year, contact us now!

Content marketing on a budget: Doing more with less

Developing a strong content strategy is an important part of a marketing plan. As trends change, content marketing has grown to be vital to help increase brand recognition and grow a customer base. However, while distributing good content is an important part of marketing plans, it can get expensive, depending upon the approach taken.
Digital marketing firm eConsultancy reports 65 percent of companies feel content marketing is too expensive (statistic shared by The good news is that this does not have to be the case.
How can businesses develop and maintain strong content marketing on a budget? How can agencies promote their clients who have limited resources?

Designate a content lead

While not every marketing budget will allow for a content team, chances are that it is possible to identify someone on staff as a content lead. If the business has hired a firm to represent it, the agency can take on this task.
The job does not have to be large added responsibility. Designating a person who has good writing and editing skills who can ensure content is posted regularly goes a long way at a relatively low cost. Firms can also hire a freelancer to help with content as another option to pursue. Using a managed services provider offers a number of benefits because they actively seek writers who can provide high quality content and are able to work with a variety of budgets.

Encourage employee buy-in

Bringing employees on-board can really enhance a content strategy and it need not cost anything beyond their salaries. Some of the best strategies, small budgets or not, contain content created by people who actively work in the organization. These can be blog posts, social media posts or other ways employees engage online. What better way to promote a business than by letting those who engage with it the most tell the stories?
“There’s no rule that says content can only be created by marketing departments,” says digital marketing strategist SharnKandola.
If employees are actively endorsing their companies through their own lives and online activity, this helps increase both brand recognition and trust.

Post weekly

There is no hard and fast rule that new content has to be published daily. Companies that are operating on a shoestring budget can scale this down to even just once a week. Agencies can help their clients create an easy to use blog, then help them identify the best day of the week to post new content. Consider blog posts such as:

• Write an informational article about a new product or service the company has launched.
• Share a video that is likely to interest potential customers.
• Summarize news or trends in your industry and add the company’s perspective.
• Post an image related to the company with some descriptive text.
• Share helpful tips about company products.

The important thing is to place focus on the quality. Partner quality with consistency and it becomes a winning combination for a content marketing plan on a small budget.

Repurpose content

Coming up with new content on a regular basis can be tough, but recrafting a piece of content to become something new is low-cost, less time consuming and it can reinforce key messages the company wants to deliver. All of this can contribute to regular publishing and also heighten expertise in any given area. Ideas can include:

• Gather related content elements and create a longer post or an eBook.
• Take an eBook or white paper and make several shorter, more focused posts.
• Highlight points of a blog post, news or informational article and create an infographic.
• Make a slideshow of the best images previously posted.

Get creative and also engage with employees to get their input or ideas. Employees may also be willing to rotate time slots and each take a turn creating. The possibilities of repurposing content are limitless.
Tempesta Media is a managed content provider that makes it easy for agencies to provide their clients with the high quality digital content they need to succeed. Our turnkey, full-service solution costs a fraction of competing solutions and saves customers significant time and administrative overhead.
If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.
If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.
Get more information on what Tempesta Media can do for you.

Repurposing content increases the value of good material

One of the goals of an agency is to increase its clients’ brand visibility. Having a solid content strategy is an important part of reaching this objective, but it takes time and effort. Publishing content is a start, but what happens when the ideas dry up? It can sometimes be difficult to continuously come up with new posts or articles. This can be particularly challenging if time and resources are limited.
The good news is that well-produced content retains its value and can be redistributed from time to time. There are many benefits to repurposing content that was previously published. It relieves the pressure of adding brand new pieces, adds continuity to the brand, increases visitor engagement and grows web traffic. There are a number of ways this can be successfully accomplished.

Rewrite existing content

Have a good blog post or informational article from a year or two ago? Give it a reboot by rewriting it. Make it more engaging by adding a fresh angle or perspective. If the piece is short, try expanding it to add more details. When rewriting existent content, the potential is huge. Do a bit of research to see what new ideas can be included to freshen it up.

Add updates

If previously published content includes news, developing trends or new releases, give these a recap and expand on these earlier published pieces. Tell audiences what worked, what did not or any other new or relevant information. There are many great ways to expand on these types of articles or blog posts.

Consolidate shorter posts or break up longer ones

Have a number of short pieces of content that are related in nature? Try consolidating these to create a multi-page piece, white paper or eBook. The research has primarily been done, and all this great information can be pulled together into one comprehensive piece.
Consequently, if the client has a previously published white paper or eBook, take these and create several shorter, focused articles and schedule these to be spread out on the company’s blog. Or if the client has a number of longer posts, these can be recreated into shorter, easy-to-read bulleted or numbered points.

Design infographics

Infographics are a popular trend in content marketing because they are easily digestible and present information of value. Marketing news site offers a number of reasons for businesses to use infographics:

• Catch the targeted audience’s attention
• Heighten brand awareness
• Increase the chances content will go viral
• Grow web visibility through new subscribers or followers
• Point to the client as an expert in its industry

Additionally, infographics are easy to track with analytics. This kind of feedback is invaluable to any firm.

Create a slideshow

Text is appealing, but imagery can really make content stand out. Another way to repurpose content is to make a slideshow of the best images or infographics a client has published. The photos or graphics are already created. If needed, add a bit of text either from old posts or take a few moments to write a brief description.

Develop social media posts

Old content does not just have to be reused for blogs or websites; it can be repurposed to create social media engagement. Use snippets to share fun facts, statistics or other interesting posts. Social Media Examiner notes old material already contains a company’s voice and expertise, which makes it perfect for social networking. The site suggests firms look for “snippets of the content that are optimal for repurposing on social media.”
Everything old can truly be new again. Take a look at previous content and see what is useful or still relevant. Collect this information and really make it stand out and shine.
If you have a content marketing program, or are planning one, download our ebook:  100 mistakes businesses make when starting, optimizing and scaling content marketing programs.  Learn from the mistakes of hundreds of other companies.  100 mistakes walks you through common and uncommon challenges that they faced with their content marketing programs.
Tempesta Media is a managed services provider that can create new content or repurpose older content for your clients. We can help you come up with strategy and content ideas for client websites, blogs and other forms of digital distribution.

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