Benefit your business with a social media management company

Social media has become a major part of marketing and networking for businesses. With millions of different corporate pages and profiles across all social media platforms, you need to make sure your company has a strong social media presence to capture potential customers. A social media management company that offers custom services can help you save time while successfully managing your social media networks.

Many entrepreneurs are overwhelmed by social media because it is time-consuming to maintain an active presence for their business across channels. Fortunately, there’s a solution that can help you stay on top of all the competition on social media. 

Social media management companies or social media managed service providers can handle all the processes connected with social media activity for you. It’s difficult to assess the numerous advantages that these kinds of services can bring to your company. Social media management companies can provide support starting in the early stages, such as account creation, and stick with you all the way through to setting up paid campaigns for lead generation.

Creating accounts on social media

A good social media management company can help you create and manage your social media accounts and ensure they stay up to date and relevant. But first, it’s necessary to identify the appropriate social media management channel. Professionals who help craft  your social media marketing strategy from scratch know the latest trends and data, which helps them make an appropriate decision.

Based on the latest statistics, Facebook is the most popular social media for B2C as well as B2B. When creating an account, you should consider a lot of factors. But the first questions a social media management company will ask you are:

Just starting with these two questions, an expert group of social media managers will be able to create accounts on the appropriate social media channels for your business and design an original, custom social media marketing strategy, by using the best social media practices.

Depending on the package option you choose with your social media managed service provider, a good social media management company may also train your internal employees on some social media services. The best part is that they’re always available to take care of any updates or changes needed in your account when necessary. 

Social media is an important part of your content marketing strategy. For that reason, you need to ensure your company maintains a strong presence on as many social channels as possible. Understanding how to develop an online presence and advertise on multiple social platforms has become a vital component of every business’s success, with billions of individuals on social media internationally.

Some benefits of having a social media presence

As a brand, you can reach out to millions of people in a matter of seconds through the power of social media. You don’t have to worry about the overhead costs because social media is your best friend when you’re trying to reach a large audience for a low cost. By using social media for even a small part of your marketing strategy, you can gain a lot of visibility for your brand

The beauty of social media is that it’s constantly evolving and offering new features and ways to interact with consumers. With a social media management company as your business partner, you will be able to see the latest social media best practices in action in the most effective way. 

Social media branding

Branding is crucial since it creates a lasting impression on customers and informs them about what to expect from your business. It’s a technique that helps you stand out from the crowd and state exactly what makes you the better option.

Social media is important to your branding efforts. As you design your social media pages, focus on information and images that strengthen your brand. By answering these kinds of questions, a social media company can create a powerful branding strategy to promote your company on social media: 

  • Who are you? 
  • What do you do? 
  • What’s special about you? 
  • Why should I care about you?

To build a strong brand, you need to have a solid social media presence. If you want people to use your products or services, they have to connect with your brand. 

However, building a brand on social media is not as easy as just creating a Facebook page (though you can learn to do it well). You need to understand the type of content people are interested in seeing. If you are just starting out on social media, It can be challenging for you to figure out and take into account all the small pieces, like the type of content you should be posting to pique your audience’s interest.

Branding is necessary to establish an identity and recognition for your products and services. Your followers and consumers are more likely to buy from a brand that they know and trust, and more likely to stay loyal to a brand they have already developed a relationship with. 

Social media SEO 

Social media optimization, or SMO, is about attracting visitors to your social media pages. It is very different from search engine optimization, but has the same goal of increasing traffic to your pages. 

SMO is considered one of the most important components of marketing today. One key difference between SMO and traditional SEO is the fact that unlike search engine results, social media crawling cannot be automated by software. It is updated almost in real time, making it very difficult for robots to determine when they have updated data.

Content creation for social media

Social media content creation is a more complex procedure than it looks. Your team may not be finding success on their own, as it can be time-consuming and difficult to manage. It also requires creativity and constant attention to social media trends.

Many companies struggle with this aspect of marketing for a few reasons. The most common stumbling blocks in social media content creation are:

  1. Not knowing your audience and their problems and interests.
  2. Not knowing the types of content that work best for social media.
  3. Not understanding the focus of a particular social network and how to identify the right type of content for each social media channel.
  4. Not having a social media editorial calendar in place.
  5. Lack of automation of the content planning and posting processes.
  6. Not using hashtags and other tricks to increase the visibility of published social media content.

Best types of social media content

It is important to know what works and what doesn’t when it comes to using the most popular social media platforms. And, since social media use has increased dramatically over the last few years, it’s crucial that your company’s social media content is top-notch. 

If you want your social media content to work for you, then you should create content that will generate interest and boost traffic to your business. Here are some of the best-performing content types for social media:

  • Written posts, articles and e-guides. These kinds of posts can help you gain credibility and improve your reputation by showing your knowledge within the industry.
  • Curated content. By presenting relevant articles and resources from other sources that you trust, you can share the latest industry updates and provide your audience with a piece of valuable information that you haven’t outlined yet in your own blog.
  • Reviews and testimonials. People value other people’s opinions and experiences over what a company claims, so testimonials and reviews are vital.
  • Announcements. Spreading the word about new goods, events, live streams and other significant events can help generate buzz and keep people informed about what’s going on with your company. Audiences adore getting behind-the-scenes information about their favorite stores and companies!
  • Images. Long-form blogs are far less digestible and compelling than visual content. Smartphone cameras can produce breathtaking images, and various applications make it easy to edit them.
  • Infographics. These are used to accompany explanations, data and other written concepts. Infographics are tops at communicating complex ideas.
  • Videos. It’s convenient to record videos, and they’re highly entertaining. How-to tutorials, video tours, and product updates and demos are all examples of fantastic video content that may improve website traffic and revenue.

The importance of hashtags for social media

Hashtags are words or phrases preceded by the pound sign. When you click on a hashtag, you can see all of the posts on that particular subject. Hashtags help connect content to the person seeking it without requiring them to search for it in a specific app. 

Hashtags can be used in a variety of ways. They can categorize a post to make it easier for others to search and find. They can be used to add a source or location to a post. For example, when posting from an event, you might add the name of the event to provide context. The above scenario wouldn’t necessarily be classified as a chat tool, but could be if the users add that functionality themselves.

An abundance of companies offer social media management services, but there are two main types. One service makes the most of the platforms by creating content and engaging with customers appropriately. The second service helps with your overall social media strategy, whether its focus is on selling or building a community.

Tempesta Media is the second type of company, with full service. As a part of Tempesta Media’s managed service, a team of professionals can create a comprehensive social media content marketing strategy for you, starting with analyzing your competitors’ environment by providing actionable insights and recommendations for their implementation. Our social media professionals can manage your social media production from the moment of account creation, through every step of production and improvement.

Publishing social media content

The internet is a fast-paced world where content is king. If you always want to be known as an industry leader, you will need to make sure you are publishing useful and evergreen content on your social media accounts. But who has the time to go through all of the information you find, make it interesting for your audience and also make sure it is shared in the right way?

Keeping up with content publishing on social media can be a full-time job. With so many posts to schedule and so much engagement to monitor, it can be completely overwhelming. A social media management company will essentially do all of this for you.

Maintain the right posting frequency

Posting frequency is only one part of the equation when you’re trying to get people to click on your posts, and it’s something you should look into when creating your publishing schedule. 

One of the most important steps a social media management company takes is to develop a posting strategy for social media. In other words, what social media channels will your company post to, and how frequently? It sounds easy enough, but it can actually be a bit tricky if it’s overlooked. 

To help you figure out your social media posting frequency, we’ve put together a list of the most popular social media platforms, along with the best recommendations for publishing frequency: 

  • Facebook: 1-2 posts per day.
  • Twitter: 1-2 times per day, but no more than 3-5 times per day. Be careful.
  • LinkedIn: 1 post per business day, which is 20 posts per month. Companies that post weekly on LinkedIn see a 2x higher engagement rate.

Don’t forget about the time

We all know there can never be just one formula for what works and what doesn’t when it comes to the best time to post on social media. It’s unique to each business and its specific audience. 

So, let’s take a look at some general rules of the best time to post on social media to get the greatest reach for your company’s social media accounts:

  • Facebook: Try to keep your post timing between 9 a.m. and 1 p.m.
  • Twitter: Mornings and late evenings are the best times to post on Twitter. Try publishing between 9 a.m. and 11 a.m. or between 6 p.m. and 9 p.m.
  • LinkedIn: Monday and Tuesday from 8 a.m.–2 p.m. Post on Wednesday from 8–10 a.m. and at noon, on Thursday at 9 a.m. and 1–2 p.m., and on Friday at 9 a.m.

When posting times are used correctly, your social media can help you reach new customers and increase sales. Tempesta Media’s platform, along with its social media solutions, specifically its Simple Social Share™ feature, allow you to use one centralized dashboard to create, schedule, publish and optimize social media posts while getting higher ROI and ROT.

Analyzing your social media program performance

It is important to analyze your social media data to see if there are any ways you can improve your use of social media. If you don’t take the time to analyze the data, you will fail to optimize and scale your social media marketing program

The analysis should include data about your target audience, the type of content, the timeline and other factors that are important for your business. The social media management company will focus on finding out what works and what doesn’t, where improvement can be made and new ideas for social media marketing campaigns.

It will take time to analyze your social media program’s performance from all angles. This includes using analytics not only from your own websites, but also from the social media platforms where you are promoting your business. You can learn a lot about your customers by paying close attention to these statistics. For instance, through analytics, you may find that a certain social media platform is not providing you with nearly as much traffic as you think it should be.

Here are some social media program performance metrics that a social media management company will definitely pay attention to while performing the analysis:

  • Engagement (clicks, likes, shares and comments). The engagement rate is frequently used to determine how active your audience is with your social media content and how effective your brand efforts are. Consumers who are engaged interact with brands through behaviors like “likes,” comments and social sharing.
  • Awareness (impressions and reach). Impressions and reach are both critical metrics to evaluate, especially if your social goals are focused on brand awareness and perception.
  • Share of voice (volume and sentiment). Volume and sentiment are two factors that influence how much of a person’s voice is heard. A measure known as share of voice is frequently employed in public relations as well as in competitive research and paid advertising campaigns. It shows how much of the online world your company is involved in. If you’re a Chicago-based surgery clinic, for example, you can see how many people are talking about your business online in comparison to your competitors.
  • ROI (referrals and conversions). Both sales and marketing goals, as well as major business goals, are linked to social referral traffic and conversions.

Final thoughts

You can benefit your business now by hiring a social media management company. A social media management company can help you promote your business, increase your follower count and enhance your target customer base.​

A social media management company can cover everything from social media strategy and implementation to the daily operations needed to keep a profile running effectively. Most social media management operations take a considerable amount of time. This is time you can better spend focusing on increasing revenue and other important aspects of your business while still developing and maintaining your company’s online presence on various social media sites and reaching out to new and potential customers.

Enlisting the help of a social media management company is one of the best decisions you can make for your business. 

100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs

100 mistakes eBook – learn from the mistakes of others and get content marketing results today.

Our comprehensive eBook will guide you on the ways of quickly improving content marketing programs. This work is a result of analyzing business’ content marketing programs across financial services, business services, and healthcare industries and discovering common issues that companies typically do. With our recommendations, you will be able to scale up a content marketing program and detect potential issues along with guidance to solve it.

Get the right direction on how to:

 



Get more out of your existing content marketing program with recommendations in our e-book, “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.” At nearly 70 pages, our e-book contains 100 different content marketing recommendations to help you implement a successful program and generate great results.

How do we work with your account manager?

Think of your Tempesta Media account manager as the quarterback of your content marketing team. Instead of going back and forth with writers, communicate with one designated person. Your account manager will optimize your writing team, your voice profile, and make sure that you are happy with the content.
Have questions about your content marketing program? No problem. Instead of submitting support requests, you are always welcome to give your account manager a phone call or send them an email.
You can interact with your account manager through our platform, email, and phone calls.
At Tempesta Media, your account manager is included in all our content subscriptions.

FAQ about the latest upgrade to your outsourced content marketing platform

We are so excited about the platform update which will make your lives easier and improve your overall content marketing experience with Tempesta Media.
Is the price of my subscription changing?
No. You will still enjoy the same pricing as part of your existing Tempesta Media subscription, prior to the platform update.
What happens to all my content?
All the content from your previous account has been moved over with the platform upgrade and remains in tact.
Will my user name and password change?
You will still use the same username and password.
Can I go back to my old platform?
You won’t be able to go back to the old interface.
Will someone help me learn the new platform?
While we are happy to answer any questions, we have also provided you with several resources and videos to make the process even easier.
I forgot my username/password, how do I reset it using the new platform?
Video Tutorials:

For more questions about our state of the art content marketing service and platform, schedule time to chat.

What are the time expectations when working with Tempesta Media?

As your content marketing vendor, we understand that you are looking to save time and wish to receive high quality blog article and content marketing assets. We feel the exact same way.
Great content doesn’t happen without a bit of work. The partnership requires your input and feedback, especially at the beginning. Here is some insight into how much time you should expect to spend when working with us.

Participation in the onboarding process

When you begin working with us the first thing we ask you to do is complete an online Voice Profile Questionnaire. Your answers are used as the starting point for your Voice Profile style guide. The questionnaire includes four pages and should take no more than 30 minutes to complete.
Once the questionnaire is completed, we will ask you to schedule a kick off call. The kick off call dives deeper into your target audience, combs through topics you’d like to discuss within your content marketing, and walks through how our partnership will operate. The kick off call will take one hour.
Key components of the onboarding process include development of your editorial calendar and your writer audition.
The writer audition allows you to analyze multiple different versions of the same article. Your feedback is imperative to fully optimizing your writer team. The better your feedback is, the better we will be able to optimize your writers. The feedback will take you no more than 30 minutes to provide. Keep in mind, each article will be relatively short.
How to provide feedback for your writer audition
Once you receive the editorial calendar, we ask for your approval so that we can begin scheduling out your content. Your calendar will include ten topics and outlines for you to review. Most people spend no more than 30 minutes reviewing and providing feedback on your editorial calendar.
The total amount of time during the onboarding process can be estimated at two and half hours. Hang tight, because the amount of time you will invest will continue to decrease dramatically.

Your first content orders

The magical moment arrives when you receive your first article. The article is typically ready about two weeks after your kick off call.
Keep in mind that it is very normal to request revisions for your first handful of articles with us. Your revisions help us optimize both your Voice Profile and your writing team. We learn what you like and don’t like about the content to improve the writing moving forward.
The time you invest at this point will involve reviewing the content (assume between 15-30 minutes per article).

Ongoing content marketing partnership

The partnership will continue to optimize as we write more articles on your behalf. You should expect to spend at least 15 minutes reviewing every article. When an article is ready for you to review, you will have seven days. After seven days, the article is auto-completed and you will be unable to request any revisions.
It is helpful to hop on a call with your account manager at least every 90 days to keep them informed about your content marketing goals and strategy. During this time we can provide recommendations to improve your content marketing. These calls typically last around 30 minutes.
Considering an outsourced content marketing company to scale high quality articles? Learn how to effectively outsource content creation.

9 helpful ways to evaluate a marketing vendor

There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your marketing campaigns can execute effectively.
Start with these questions to evaluate a potential vendor for your marketing initiatives:

What do you wish to achieve with this new marketing solution?

It is critical to identify a problem before it can be solved. Knowing your specific problem will help you narrow your search for a marketing vendor. Select the vendor with core capabilities that can address the problem you’d like to solve.

What is the timeframe for the setup?

Time is money. It is important that you’re fully aware of how much time will be spent during the onboarding process. Determine the timeframe for training, kick-off calls, discovery calls and all campaign development.

Who will be involved during the onboarding process?

First, check the credentials of who will be guiding you through the crucial onboarding period of the partnership. Second, have your new partner specify the number of people they need from your organization and the skills these people need to have. Identify point persons from the vendor and your internal team so that you know who to speak with for updates.

How is support handled?

It is essential that you get a guarantee of quick and complete support and resources even after the initial training process is done. Getting used to the new system is still part of the onboarding process.

Will there be someone to help you get on boarded properly? Is there effective support and resources to answer your questions quickly?

What do the case studies say?

Take some time to learn about specific use cases. Online marketing services are still relatively new. Experience or the number of years that a company has been in business should not be the only consideration.

How much are the initial fees?

Make sure all the vendor’s fees are stipulated in your contract and the included services specified. It is not unheard of for companies to suddenly spring fees after the initial payment has been discussed. Be meticulous at this point.

If you are looking into larger packages or subscriptions, these setup fees can often times be negotiated.

How is pricing structured?

Ask about pricing structures, payment schedules and how payment should be submitted. Negotiate according to these aspects and according to your budget.

Is there a trial period?

A vendor that offers a trial period or monthly plans is confident in their services. During this time, review and play around with the technology to find out if it is user-friendly and efficient.

How will you evaluate the success of the new vendor?

Finally, make sure you identify beforehand the criteria to determine if the new marketing vendor is what you need to step up your business. These are unique components that only you can determine. It would be best that these factors be time-bound and be based on other tangible factors. This will make the results easy to interpret.

To learn more about what Tempesta Media’s content marketing solution can provide, schedule a call with our team.

What functionality does the content marketing platform offer?

Overall, the platform is designed to be very easy to use. The main areas of functionality include ordering content, downloading content, and requesting any revisions (if you chose to do so). The platform also can hookup to your website so that completed content automatically posts to your site as well as convert content into HTML format (making it easy to copy into your website).

Order custom content from your content marketing agency

  • Blog articles
  • White papers
  • eGuides
  • Case studies
  • Deep dive articles
  • Social media

Manage your content marketing effectively

  • Real time status of when the content will be ready
  • Queue – what content is going to be ordered next
  • Download content in Microsoft Word, PDF, Rich Text, or HTML

Request revisions to ensure your content creation firm has the right message

We’d be happy to conduct a demo of the platform. Contact us to participate in a demo today.

How much information is required when ordering content?

When placing an order, your writers are already experts in your industry so they won’t require a great deal of hand holding. However, we recommend you include the topic and the key points you want included within the article. For white papers, a general outline including the subsections and key points is recommended. 
If you utilize the editorial calendar that we provide for you, the editorial calendar will include topics and outlines of each topic so that they can be ordered once we receive your approval.
For more information – check out this great guide: How to provide your writers with a clear direction

How we educate writers about your product offerings and capabilities

When you begin working with Tempesta Media, we want to make the transition easy so you can begin receiving high quality content quickly. Here are some ways that we can educate the writers about your product offerings and unique capabilities:

  • Your Voice Profile Style Guide: Your Voice Profile will capture all the unique nuances of your business and your target audience. The Voice Profile will contain details about what your key differentiators are and more. Your account manager will be continuously optimizing your Voice Profile to ensure that the writing matches your perspective and brand.
  • Kick Off Call: When you begin working with us, we conduct an interview and kick off call to gain additional insights, optimize your Voice Profile, and educate your writing team accordingly.
  • Upload resources for your writers to review: The platform allows you to upload PowerPoint, pdfs, and other documents. Already have a one sheet or a case study PowerPoint – upload it so that the writers can refer to it when creating your content.
  • Expert Writers: Because your writers are experts in the industry and have real world experience, you won’t to hand hold them. They have real world experience and will conduct research as part your content order.

This system is all put in place to ensure that you will save time while receiving the type of quality content you need.

Who are the Tempesta Media writers?

Tempesta Media writers are experienced industry experts and journalists who pass our extensive vetting process. They must pass our vetting and be based in the US to be qualified to write for our customers. People are often curious about who these writers are so we provided some details about who makes up our network of writers.

  • Retired executives – Many executives within the industry look to stay involved and keep busy after retiring. By writing for Tempesta Media, these writers are able to utilize their expertise. They enjoy the technical nature of the content they write and working with the same company on an ongoing basis.
  • Stay at home spouses – Some people decide to stay at home and put their full-time career on pause. During this time, they write for Tempesta Media so they can utilize their expertise while also earning an income. These paid writing opportunities keep them busy and provide flexibility to stay at home.
  • Professional writers and journalists – There are writers who have journalism degrees and write professionally for their full time job. These writers particularly value the editing feedback on every content assignment that they submit.

Have questions about writers who have expertise in your industry? Request writing samples today.

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