Tempesta Media Wins Gold Award at AVA Digital Awards for Exceptional Content Marketing Series

Recognized for Helping Businesses Navigate the Post-COVID Landscape: Tempesta Media Wins Gold at AVA Digital Awards.

MICHIGAN CITY, IN, May 12, 2023 – Tempesta Media, a leading provider of digital marketing solutions, has been awarded a Gold prize at the AVA Digital Awards for its outstanding content marketing series. The award recognizes Tempesta Media’s excellence in Digital Marketing – Content Marketing – Blog Series for the exceptional blog series: “Finding a Path Forward Post-COVID.”

The AVA Digital Awards are one of the industry’s most prestigious honors. The organization evaluates entries from around the world and is the preeminent third-party evaluator of creative work, having judged over 300,000 entries since its formation in 1994.

“We are thrilled to have won a Gold award for the content marketing series that we have created,” said Michael Marchese, CEO of Tempesta Media. “This is an example of our dedication to providing our clients with the highest quality expert content that drives results.”

Tempesta Media’s content marketing series is designed to help businesses find a path forward in a post-COVID world. The series covers a range of topics, from digital transformation to content strategy, and is a valuable resource for B2B companies looking to drive leads and revenue.


Tempesta Media is the leading performance-based provider of digital marketing solutions that drives revenue. Using our targeted approach to digital marketing, Bullseye Effect ™, we efficiently maximize results and ROI. Tempesta Media helps businesses become industry leaders.

Tempesta Media’s MSP Bullseye Effect™ Increased Marketing Leads for Raiven by 255%

Turnkey digital marketing solution exceeded business goals for leads, users and domain authority

MICHIGAN CITY, INDIANA, US, April 10, 2023 – Through its managed service, Tempesta Media increased marketing leads for Raiven by 255% over the past two years. Raiven is a leading purchasing platform that helps businesses make smarter sourcing and procurement decisions.

The platform transformed its revenue growth by utilizing Tempesta Media’s Bullseye Effect, which is part of its managed service provider (MSP). The MSP solution drives revenue growth for clients through expert content.

“Tempesta Media’s Bullseye Effect solution is the key to our marketing strategy,” said Brett Knox, CEO of Raiven. “Our revenue has grown by securing more leads in new and innovative ways.”

Tempesta Media’s managed service solution removes the cost of hiring content, influencer, and social media marketing specialists and helps businesses exceed their ROI goals and create timely content.

Over the past two years, Raiven’s digital marketing goals were surpassed by using Tempesta Media Bullseye Effect. Raiven’s increased revenue was driven by:

  • marketing leads up 230% in total:
          ○ direct leads increased by 175%,
          ○ referral by 125%,
          ○ organic by 100%
  • users up 971%
  • domain authority up 3,000%

Tempesta Media’s Managed Service provider (MSP) uses these marketing tactics to achieve its results:

  • Prova™ 90-point assessment
  • CoreForm™ platform
  • a team of subject matter experts
  • Simple Social Share™
  • influencer marketing
  • a team for customer success

“Our Tempesta Media’s Managed Service provider (MSP) through its Bullseye Effect helps marketers leverage organic content for high ROI, lead generation, and revenue, and is tailored for marketing results in financial services, healthcare and technology,” said Michael Marchese, CEO, and Founder of Tempesta Media.


Tempesta Media is the leading performance-based provider of digital marketing solutions that drives revenue. Using our targeted approach to digital marketing, Bullseye Effect ™ , we efficiently maximize results and ROI. Tempesta Media helps businesses become industry leaders. Contact us at Sales@TempestaMedia.com.


Raiven is a leading purchasing, procurement, and supply chain management platform enabling contractors and facility managers to digitally transform their procurement process and obtain significant discounts on their most purchased items. Raiven’s cloud-based procurement platform helps businesses purchase smarter and more efficiently through patent-pending AI algorithms that find in-stock products at the lowest prices. Learn more about Raiven at www.raiven.com and on LinkedIn or Facebook.

Social Media Content Ideas That Perform Best for Healthcare

Trust is crucial in healthcare. Without it, you’ll have trouble connecting with your audience and gaining new patients. These proven social media content ideas can help your healthcare organization build trust with your patients.

Social media platforms are a great way to reach an audience. Facebook — the most-used social media site — has more than 2.9 billion monthly active users, with two-thirds checking the platform daily.

Healthcare marketers and providers need to understand how to use social media to:

  • Promote positive health behaviors.
  • Establish your organization as a trusted source.
  • Engage patients in their care.
  • Highlight successes.

These social media content ideas perform best online and can help you build your audience.

social media profile

Preventive Care News

A recent study looked at the way communities benefited from social media during the COVID-19 outbreak. However, social media is also a place where misinformation spreads quickly. You can combat this by curating good information from sources like the U.S. Preventive Services Task Force.

Keeping Up With the Latest Recommendations

Official guidelines for preventive care change regularly. For example, the USPSTF recently recommended adults aged 50 to 80 who currently smoke or have smoked within the past 15 years to get an annual lung cancer screening using a CT scan.

Publish this information on social media and make it easy to share online. This helps patients navigate through confusing (and sometimes incorrect) information.

Educate Patients About the Importance of Screenings

With preventive care representing over a third of health center visits, it’s one of the primary reasons why patients seek care. However, millions of Americans don’t have access to preventative care or are unable to keep up with official recommendations from screenings and other recommended appointments.

From discussing routine vaccination to cancer screenings, social media posts can act as powerful reminders to schedule these important appointments.

Your role is also to educate your audience about what happens during these visits and how preventive care can mitigate health risks. You can also discuss how early diagnosis and treatment can significantly improve health outcomes in many cases.

More Preventive Care Content Ideas

These content ideas will help you place preventive care at the core of your healthcare social media marketing campaign:

  • Share patients’ success stories that show how a routine screening led to an early diagnosis.
  • Facts and numbers about the prevalence of a health condition can make the risk feel more tangible and motivate patients to seek preventive care.
  • Educate about early symptoms to recognize, or how a healthcare professional can use diagnostic tools to screen for a specific condition.
  • Address and remove potential barriers to seeking preventive care by educating your audience about insurance options, income-based assistance programs, or discounts.


Educational Content

People go online to find information about symptoms, diseases, and treatment options. A study published in the peer-reviewed journal PLOS ONE found that about 20% of online searches were health-related.

That presents many opportunities for healthcare organizations, but it also has some pitfalls for patients. Remember, not all information online is accurate, and sometimes it’s hard to sort through what’s good and bad.

Curating Content

You can make this easier for patients by sharing educational content on social media. Create this content from scratch or share information from reputable sources. The best are government sites, educational sites, and non-profit scientific or medical research societies.

With a plethora of educational content available from trusted sources, educating your audience can become a pillar of your healthcare social media marketing strategy.

You can schedule regular posts where you simply share links to government resources, peer-reviewed publications, and other trustworthy resources.

Adding Value with Your Own Content

In spite of the internet making health information readily available, an estimated 88% of adults don’t possess a level of health literacy that allows them to navigate the healthcare system and receive the care they need.

You can help bridge this gap by developing content that is educational and engaging. As a health organization, you have unique insights into your community and the health risks that exist among the population you serve.

Take a more personalized approach to educating your audience by focusing on health risks that are prevalent among your community and the demographics you serve.

Another way to create value is to make educational content feel more accessible. Peer-reviewed studies and other publications can be dry and technical. Creating engaging summaries of the latest studies, official recommendations, and other important health information are great ways to keep your audience engaged.

Social Media and Blogging

Did you know that 68% of marketers use blogs? Blogging remains one of the most effective ways of connecting with your audience while supporting your SEO efforts with a steady stream of fresh content.

Don’t make the mistake of developing your blogging strategy independently from social media. You’ll get more out of your content marketing efforts if you create blog posts with social media in mind.

A blog with a weekly publication schedule will provide you with regular updates you can share on social media. Social media can become a powerful channel for driving organic traffic to your blog with engaging posts that feature eye-catching images and interesting facts your audience can learn more about by clicking on your latest blog post.

More Social Media Content Ideas

There are other healthcare social media marketing strategies you can use to make educational content feel more engaging:

  • Host a Q&A on social media so users can send their questions and get answers from an expert.
  • Take advantage of events like cancer awareness months to publish a series of posts designed to educate your audience about a specific condition, symptoms to watch for, and the importance of regular screenings.
  • Sum up important information in an infographic to help your audience learn about a new topic at a glance.
  • Share a quick fact of the day. A series of bite-sized posts with impactful statistics and other important facts can increase awareness of health risks and treatment options.
  • Have a specialist take over your social media account for the day. It’s an engaging way to have them share their expertise while increasing awareness for a specific condition or treatment.
  • Social media surveys can be an effective tool for assessing health literacy among your audience and designing better educational programs.

social media networking

Raise Awareness for Events and New Treatments

Healthcare is a field that evolves at a fast pace. Help patients keep up by turning social media into a hub where you share the latest updates for your organization.

Updates about Your Organization

Sharing regular updates about your organization will keep your audience involved while showing that you’re growing and evolving to better support the community.

These updates can also increase the usage rate of new services. Don’t just announce what’s new at your facility. Create content that connects new services with benefits that resonate with patients.

Better yet, keep your audience involved by sharing updates throughout the process of rolling out a new service, building a new location, or hiring a new physician. This approach will strengthen your connection to your community and create anticipation for upcoming changes.

Plus, with the digital healthcare market expected to grow at an annual rate of more than 16%, social media can become an effective tool for communicating the new digital tools you’re adopting and helping patients feel comfortable with this new environment.

Updates about your organization are also a great way to get feedback from your audience. Keep track of engagement and take the time to read the comments and questions you receive.

Comments can provide you with valuable insights into the expectations and needs of your audience. Use this information to inform future decisions regarding events, classes, and more.

Social Media and Hiring

Leveraging your social media presence can support your recruitment efforts. As a majority of healthcare organizations face a staff shortage, it’s more important than ever to use digital channels to reach out to a wide pool of potential candidates and show how your organization is innovating and making a positive difference to attract talent.

Plus, you can use social media to promote job fairs, open positions, and other events related to hiring. Increasing your outreach will help you find the best talent in the healthcare field.

For healthcare organizations with a volunteer program, social media can become a powerful tool for showcasing the accomplishments of these volunteers. You can promote new volunteering opportunities, reach out to a wider audience of potential volunteers, and celebrate everything your volunteers do.

Preventive Care and Health Literacy

Digital tools can help connect patients to health resources. A study from UC Davis showed that using an electronic population tool had a significant impact on helping patients receive the preventive care they needed.

Social media can be a valuable tool for increasing awareness of health fairs, screenings, and other events or services.

You can share dates for these events ahead of time and show images and other content from these events. Those who didn’t attend might decide to take part in the next event after seeing this content on social media.

As more organizations adopt a holistic approach to healthcare, more physicians develop personalized treatment plans that encompass societal and environmental factors.

Your Facebook posts or tweets can raise awareness for these issues and promote classes, webinars, Q&As, and other events designed to increase health literacy for these issues.

Plus, you can share content from these classes on social media as part of your outreach efforts. Filming portions of a class can be an engaging way to educate your audience, but you can also have an instructor share their thoughts in a Facebook post.

New Services

Keeping up with the latest trends and treatments in the healthcare field is challenging for 68% of physicians. Patients run into the same challenge of not knowing about the latest diagnosis or treatment methods, making it difficult for them to feel empowered and act as advocates for their own health.

Leverage social media to educate patients about the latest services you’re offering:

  • Discuss new drug trials you’re participating in.
  • Let your audience know about new equipment you’re investing in.
  • If you’re hiring a new specialist, introduce this professional to your audience in a social media post.
  • Tell your audience about your plans to launch a new patient management platform.
  • Show the benefits of scheduling a telemedicine appointment if you’re offering this service.

Educating patients about your services can increase their usage rate. It can also improve health outcomes. Something as simple as educating patients about what happens during a regular check-up, by sharing tips on how to prepare ahead of the appointment, can help patients get the most out of this service.


On average, Americans gave 4% more in 2021 compared to the previous year. If your organization uses fundraising to finance some projects, social media has the potential to become a cornerstone of your fundraising efforts.

A mix of organic posts and paid ads can help you target potential donors in your community. You can use social media to promote in-person events or request donations via a digital portal.

Using social media to celebrate accomplishments or educate your audience about new services will also show donors how their contributions are having a positive impact on the community.


Staff Highlights and Accomplishments

When your staff is dedicated to your mission, they make patients feel comfortable about coming in for care. Highlight the great things your staff does by creating social media spotlights of them.

Use Visual Content

“Get to know you” posts with a picture of a friendly face are a great way to introduce staff members to your audience.

You can also use video to your advantage here, letting the staff member discuss their job and talk about why they love the work they do. It doesn’t require advanced video editing skills, just a smartphone and a room with good lighting.

Build Trust With Staff Highlights

With only 38% of Americans saying they trust the healthcare system, building trust is more important than ever.

Staff highlights can help repair trust by putting a human face on your organization. This type of content can also show what goes on behind the scenes and support your branding efforts by helping you create a unique voice.

Seeing content that features a caring healthcare expert can be a pivotal moment for a prospective patient who is still hesitating about seeking care. Staff highlights can also reassure patients that providing the best care possible is a top priority and having staff members discuss their job results in concrete examples of how you provide quality care.

Connect Staff Highlights to Your Other Goals

Beyond establishing trust, this type of content can support other goals such as educating patients about the services you offer or the importance of preventive care while sharing information in an engaging format.

Plus, highlighting staff accomplishments is a great way to celebrate those who make a difference. It can shape your organization’s culture and send a positive message to your audience about your values.

As mergers and acquisitions continue to shape the healthcare industry, focusing on your staff and using social media to put forward the human dimension of providing care can help you stand out.

Staff highlights can also send a powerful message to your workforce. As stress, burnout, and fatigue continue to create challenges in the healthcare field, using your healthcare social media marketing campaign to show how much you value care providers can help reduce the average 19.5% turnover rate.

User-Generated Content

One of the biggest misconceptions about social media content is that you have to create everything you post. Many successful organizations encourage users to create content they can post online.

For example, CaringBridge is a non-profit that helps people create websites to update family and friends about their healthcare journey. They frequently ask followers to share information and ideas on their Facebook page about various topics related to healthcare and overcoming illness.

However, there is one important caveat to sharing consumer content in the healthcare industry.

UGC and HIPAA Requirements

Patient privacy laws (HIPAA) protect your patients’ privacy. Sharing protected health information without the patient’s written consent can get you in legal trouble and cost you a lot in fines.

Anyone can comment or share information on your social media sites without you worrying about HIPAA violations, but if you plan to share something about a patient, make sure you have their written permission to do so.

You can prevent HIPAA violations by developing a process with clear guidelines for the creation of user-generated content. This process should include guidelines for identifying patients who are good candidates for sharing their stories, as well as best practices for obtaining their consent and keeping track of this documentation.

UGC and Testimonials

Patients can bring a unique viewpoint when discussing their experience with an illness or what receiving care at your facility was like.

Having patients recount these experiences via testimonials will result in content that feels relatable. For a prospective patient, seeing another human go through a similar health struggle can be inspiring and act as a pivotal moment in the decision to seek care.

You can also create content that features patients and the medical team they worked with. The patient’s testimony will feel engaging and relatable while the medical team can make the content feel authoritative, providing your audience with a behind-the-scenes look into how your organization develops treatment plans.

Use Patient Voices to Raise Awareness

User-generated content can also break down the stigma associated with certain health problems. For instance, experts believe that as many as 50 million Americans suffer from mental health problems, but it’s a topic many struggle to discuss openly.

Seeing patients discuss mental health, sexual health issues, or even aging can feel empowering and encourage patients to open up about their symptoms.

social media channels

Take Your Healthcare Social Media Marketing Campaign to the Next Level

Social media can have many benefits for healthcare organizations, including:

  • Educating patients about the importance of preventive care and boosting usage rates for various services.
  • Creating a meaningful connection to the community by sharing updates and celebrating achievements.
  • Inspiring prospective patients to seek care through user-generated and educational content.
  • Providing value to patients with content that supports health literacy.
  • Supporting your organizational values and culture.

Implementing a successful healthcare social media marketing campaign is a worthwhile project, but it can be challenging, especially for organizations that lack time and resources.

How Tempesta Media Can Help

It’s where a managed service provider can make a difference. Tempesta Media has been helping healthcare organizations for more than a decade and can develop a highly customized approach to social media marketing, reflecting the unique goals of your organization.

As a managed service provider, our first step is to learn as much as possible about your organization with our Prova digital marketing assessment. It’s a 90-point assessment that takes two weeks to complete. It gives us a comprehensive idea of your goals and challenges so we can tailor our approach.

Next, we’ll use our Performica turnkey solution to put together a personalized marketing plan. Performica is a flexible platform with different digital marketing modules that allows us to create a unique plan with social media marketing strategies, content creation services, SEO, analytics, and much more.

This approach allows us to implement the right strategies for your goals and budget while delivering measurable results. Contact us to learn more or get started with our Prova assessment!

How to Promote FAQ Articles and Why They’ll Improve Your Website

As the buying journey becomes increasingly self-directed, marketers need to offer resources designed to help prospects access the information they need.

Here’s why a great FAQ website is a must-have tool to enhance the user experience and help prospects move along the buying journey.

How to promote and share FAQ articles

Build a FAQ section on your website with dedicated pages for each Q&A. By structuring your FAQ section so that each query is hyperlinked to a separate page, each answer becomes searchable on your site and Google.

Incorporate your FAQ articles into your site’s knowledge base. Some marketing tools have great knowledge bases, for example, HubSpot’s service hub. Customers and prospects should also be able to easily spot it on the Home page and the navigation menu.

FAQ articles will also be useful in areas where visitors go when they need assistance, such as the Contact Us page.

Chatbots have become much more advanced thanks to artificial intelligence. The chatbot can open with a helpful Q&A based on a user’s action on your website. Or you can trigger the chatbot to respond to specific questions with helpful articles. This helps the customer by providing a quick, prompt answer. It also saves your team time by not having to answer each question individually.

New features and platform updates are best accompanied by helpful articles to ensure users help themselves.

Why is FAQ content a great strategy to incorporate?

When done right, FAQ articles can provide real value to both your business and your readers.

Visitors will see it as a demonstration of your expertise as it relates to your product or service and business model. By directly addressing their concerns and removing any purchase obstacles, you also show more value to your customers and prospects.

As an SEO strategy, FAQ articles increase the frequency with which you publish new content, as these pieces are typically easier to create and there are many opportunities to add new responses. FAQs improve your website performance, as they tally up the number of pages visited per session and improve bounce rates.

busy employee

How to identify the right questions to add to your FAQ website

The purpose of a FAQ page is addressing barriers to knowledge. Whether a user needs to know more about a product or needs proof that they can trust you, these barriers stand in the way of the purchase.

The first step to developing an effective FAQ page is to identify the questions your audience is likely to have. However, with sales representatives having approximately 5% of a prospect’s time during the buying journey, you’ll have to use a variety of methods to better understand what the buying journey looks like and which questions are likely to arise:

  • Customer service representatives can help. Mine the questions they receive the most.
  • Traffic patterns can show which pages get the most clicks and give you an idea of the topics visitors want to learn more about.
  • Use Google Search Console to track the searches that lead users to your content. These searches can reflect common questions among your visitors.
  • Go further by getting your target audience involved. Use a mix of interviews, surveys, and focus groups to ask about the information buyers need at different stages of their journey.

The set-it-and-forget-it approach won’t work for your FAQ page. You need to keep this content current by using search trends, feedback from customers, and input from your customer service team to identify new questions you should add.

Writing compelling responses

Now that you have a list of questions for your FAQ website, you can craft compelling answers. A good FAQ answer should be easy to understand and straight to the point. It should clearly, fully address the need for information.

Use these tips to create effective FAQ answers:

  • Start your answers with Yes or No when possible. Focus on readability, and make sure you deliver a full answer to the question.
  • Avoid technical jargon. Write from the point of view of your audience and use terms and expressions they would use.
  • Use bold or italics to draw attention to important words or sentences and make important information stand out.
  • With close to 60% of traffic being on mobile, it’s important to optimize your content for small screens. Keep your answers under three or four lines.
  • The Q&A format is ideal to let your voice and branding come through in your writing. Think of writing FAQ answers as a conversation to make your content more engaging.
  • Some questions might call for more nuanced answers. Write a summary and invite visitors to a link offering more about the topic.

Linking to and from your FAQ page

Get more out of your FAQ page by incorporating it into your internal linking scheme. Since clutter can get in the way of navigation, it’s best to keep your main menu options to five or six links. If you don’t have room to add your FAQ page to your main, add it to your secondary navigation scheme under About or Resources.

You should also link to your FAQ website in your footer. The idea behind this practice is that users might scroll through an entire page without finding the information they need. Seeing a link to your FAQ provides them with a helpful next step. Plus, linking to your FAQ in your footer is a common practice and visitors will expect to find the link there.

Your FAQ page is an important element in the content consumption journey. It can be a great way to suggest next steps by sharing a few internal links in your answers, while supporting your SEO efforts:

  • Add links to your Contact page. A sidebar can make this link more noticeable, but you can also incorporate a contact link to your copy if some answers are too complex to explain on your FAQ page in detail.
  • Link to pillar pages for topics users might want to explore in depth.
  • For questions that require a lengthy answer, link to blog posts with more detailed information.
  • You can also link to specific documents, including product manuals, warranties, privacy policies, and return policies.


The importance of a user-friendly FAQ page

Ideally, your FAQ website helps users come away with a clear answer to their questions and a positive opinion of your brand.

Creating a user-friendly FAQ page with an engaging design can be challenging due to the amount of content to include. You can create a comprehensive FAQ page while facilitating navigation with these solutions:

  • Use an accordion design where users have to click on a question to reveal the answer. Users can see more questions at a glance and easily find the ones relevant to the current task.
  • Organize your questions in categories so users can easily jump to the section that is relevant to them.
  • A search bar for your FAQ page or entire website will allow users to look up their questions and find helpful content from your Q&As.
  • Use words and expressions your audience would use instead of technical jargon. It will help users locate relevant content with a search bar or the Ctrl+F feature.

FAQ pages and the self-directed journey

The modern buyer is autonomous and self-driven. For many prospects, the buying journey is about consuming content at their own pace and on their own terms. This approach empowers buyers, but it can create some challenges when information isn’t readily available.

By mapping this self-directed journey, you can better understand potential barriers or pain points and address them by developing relevant FAQ content. Inviting prospects to visit your FAQ page at the right moment in their journey can also help them progress to the next stage.

Here is how you can develop a FAQ page that supports the self-directed buying journey:

  • Craft answers that provide enough details to address the request for information so that the prospect has everything they need to progress to the next stage of their journey.
  • Make sure your FAQ includes answers relevant to different stages of the journey, including practical concerns like cost, compatibility, or support options.
  • Provide an alternative to the FAQ page in case your answers don’t meet a user’s needs. A link to contact customer service is a must-have feature.
  • A good FAQ page should reduce the workload of your customer service team. This reduced workload is an opportunity to focus on delivering more engaging experiences when a prospect or customer contacts a representative.

Turn your FAQ into a pivot for human contact

Your FAQ website can become an important pivot in the user’s journey. With the buying journey becoming increasingly self-directed, you need to look for touchpoints that create opportunities for human contact.

Prospects who visit your FAQ page are fulfilling a need for knowledge, and while some answers can be short and concise, others can act as a pivot for exploring a topic in more detail with the help of a customer service representative or salesperson.

Turning your FAQ page into a pivot for human contact will help optimize the user journey, an approach that can result in a 20% increase in customer satisfaction and boost revenues by 15%.

Use these tips to leverage your FAQ page and generate human contacts:

  • Add a contact link that is immediately visible.
  • Write copy that encourages readers to reach out.
  • Explain the value of using the contact link. For instance, you can point to a representative who will provide a more personalized answer.
  • Offer different ways of contacting you.

Not all answers are good candidates to act as pivots. Focus on optimizing answers that denote a higher level of sophistication from the prospect as well as questions where personalized answers would provide more value.

Leverage your FAQ website to build trust

Did you know that around two-thirds of consumers are unlikely to make a purchase if a brand loses trust? Trust is a crucial factor shaping buying decisions and customer retention, especially in the context of digital buying journeys where prospects have to share data with vendors and make decisions without in-person interactions.

There are different strategies you can use to build trust, from managing your online reputation to providing outstanding customer service. You can also focus on building transparency to turn prospects into leads.

A FAQ page will make your brand more transparent by immediately providing users with the information they need. You can use your FAQ to anticipate concerns, share information in a clear and concise manner, and show that you have nothing to hide.

Making your FAQ page easy to find by using internal links and using your answers to link to other relevant pages also shows that you value transparency. You also show dedication to providing as much information as possible so prospects can make the best decision.

Plus, encouraging users to contact you if they can’t find the information they need shows you care about their concerns.

Your FAQ page and search results

As prospects gather information to complete various tasks during their buying journey, they will turn to search engines to issue questions. They might have a specific question about a product or service, need information about billing or support, or want to clarify your policies regarding returns or cancelations.

Optimizing your FAQ website can help provide prospects with clear answers directly on the search engine result page. With Google using formats like featured snippets or People Also Ask results, users can find answers to their questions without having to visit a webpage.

Targeting these result types will increase visibility in search results. It can also help drive clicks from users who need more information. With 53% of web traffic coming from organic search, an optimized FAQ page can have a positive impact on SEO and traffic.

Plus, optimizing your answers for these result types ensures that search engines won’t show content from your competitors or other sources when displaying direct answers.

Here’s how you can increase your chances of having your answers featured in Google results:

  • Write clear answers that are short enough to appear in featured snippets. Keep your answers below the 50-word range if possible.
  • Optimize your questions and answers with strong keywords to indicate what your content is about.
  • Use natural-sounding questions that reflect the queries users would issue. With over 123 million voice assistant users, natural-sounding questions will also help you capture traffic from voice searches.

FAQs and content creation opportunities

Your FAQ page can be a starting point for developing great content creation ideas. If you find yourself struggling to write a concise answer, the question could benefit from a more detailed blog post to provide users with the information they need. You can also craft blog posts to extend on some of your answers, illustrate them with examples, or discuss different scenarios.

Plus, adding links to these blog posts on your FAQ page will support content discovery as well as helping your SEO strategy.

You can also get more out of your FAQ page by using this content for your social media and email marketing campaigns. You can, for instance, share a weekly Q&A on social media as a question of the week. It’s an original way to keep your audience engaged with short posts that provide value.

You can do something similar by adding a Q&A to the bottom of your weekly newsletter and give recipients an additional reason to open emails.

Get help crafting a successful FAQ page

From identifying the right questions to writing compelling answers, creating a great FAQ page can be challenging. It’s also important to consider how this page will fit in your overall SEO and content marketing strategies.

As a managed service provider, Tempesta Media can develop a high-quality FAQ website that engages and converts.

We can deliver highly personalized content creation services thanks to our unique 90-point Prova digital marketing assessment. This assessment allows us to learn more about your goals, branding, and market so we have a solid foundation to work on when developing personalized content.

Next, we’ll create a customized marketing plan with our managed solution. We’ll use the findings of our Prova assessment to select the modules and strategies that make sense for your unique goals and budget. With modules like content marketing, SEO, social media marketing, paid ads, and much more, we can develop a FAQ page aligned with your goals and help with other aspects of your digital presence.

Contact us to learn more or schedule your initial Prova assessment!



Podcast Episode: 2023 Trends in Content and Digital Marketing for Companies in the Finance and Wealth Management Industry

The content marketing industry is an ever-changing landscape. Every year, new trends emerge, and old ones fade away.

Marketing is becoming more interactive and less mainstream. There are many new ways to reach customers, such as social media marketing or influencer marketing. As a result, companies must be more creative in reaching their target audience because they can’t rely on traditional advertising methods anymore.

One of the main points to remember is that marketing in the digital age is all about creating content that resonates with your target audience and provides them with value, rather than just pushing products out there and hoping they will buy them.

Content Marketing is a crucial part of digital marketing, which is essential for financial and wealth businesses to succeed. A business’s content should be valuable, easy to share, and engaging. The content should also be optimized for search engines and social media channels to reach as many people as possible.

In the More Perfect Marketing Podcast, hosted by David Baer, Michael Marchese shares the trends in content marketing and digital marketing for companies in the finance and wealth management industries in the year 2023:

Podcast Episode: Hit the Bullseye With Your Content Marketing

Are you looking for ways to improve your content marketing efforts? If so, you may want to consider using a technique known as “bullseye” content marketing.

Bullseye content marketing is a strategy for creating content targeted at a small, well-defined audience. The idea is to generate highly-targeted content that will resonate with this audience and help you achieve your marketing goals.

While this approach requires more effort than creating general-purpose content, it can be well worth it if done correctly. So if you’re looking for ways to improve your content marketing, consider using the bullseye technique.

Watch this episode from Management Blueprint Podcast hosted by Steve Preda and learn insights from Michael Marchese on how to a content marketing strategy that will help you hit the target every time:

Why It’s Important to Add an Estimated Reading Time

Blogging is an important content marketing tool for companies of all shapes and sizes. One important key to achieving business blogging success is to identify ways to appeal to internet readers. Adding an estimated reading time to the top of your blog posts is an easy way to help make this happen.

Zippia published some interesting statistics in April 2022. For instance, 77% of internet users read blogs and, on average, read about 10 blogs a day. About 43% of readers skim content, and the median time they spend reading is a mere 37 seconds.

If these statistics are accurate, you need to use every tool in your toolbox to motivate your readers to engage with your content longer. Publishing content is not just about writing words, it also involves strategy. Adding an estimated reading time to each of your blog posts is one strategy that can have a profound and positive effect on your reader engagement levels.

Reasons to add estimated reading time

Most people are time-pressed and don’t want to start reading an article to find it’s going to take them 20 minutes that they don’t have. As a result, they’ll likely close out the link and completely forget about the content.

Letting readers know from the beginning what their estimated reading time is will go a long way toward helping them decide if they can read now or bookmark the page until later. Time is precious to most people, but if the content grabs their attention, they will make time to read it later.

How to estimate reading time

Reading time is relatively easy to calculate. A person reads, on average, 200-250 words per minute. If you calculate the total number of words in your article and divide it by either 200 or 250, you’ll find the number of minutes it takes to read it.

When calculating estimated reading time, it’s best to round up to the nearest minute. For example, if you have an article that takes 1.6 minutes to read, round it up to two minutes. To make calculations easier, use one of the many online tools available.

estimated reading time significantly impacts engagement metrics

What happens when an estimated reading time is added to a blog post?

Adding the estimated reading time at the beginning of an article significantly improves the reader’s engagement with your content. Further, adding an estimated reading time significantly impacts engagement metrics with engagement rates improving up to 40% when the estimated reading time was added; statistics back this claim up. Specifically:

  • The bounce rate dropped.
  • Time spent on site increased.
  • The number of page views increased.

These metrics are the type of results you want to achieve. Sometimes all you need are little tweaks to help boost your analytics. Adding an estimated reading time is easy to do, and it pays big dividends.

What are the additional advantages of adding an estimated reading time?

There are additional benefits to adding the estimated reading time to your blog. Beyond improving your engagement metrics, adding this key piece of information for readers improves your SEO as well.

Impact on search engine optimization (SEO)

Search engines use algorithms to determine where content should rank for a given focus keyword or phrase. Some of the factors incorporated into those algorithms are:

  • Bounce rate.
  • Estimated reading time.
  • Pageviews.

The goal of your content is to be ‘findable. If an individual arrives at your article from one of the search engines, visits your site, reads the article, and goes on to view other pages, the search engines will view your content as relevant and valuable to other searchers using the same search query. In short, it will become even more findable.

This positive feedback will tell the search algorithms to prioritize your content, moving it up on the SERPs (search engine results pages). The more searchers who have a positive experience with your content and website, the higher your article will appear in the SERPs.

If SEO is important to you, you’ll see reading time’s impact on your program. You’ll also more closely coordinate and integrate your SEO and content marketing programs for better overall effectiveness.

Impact on the sales funnel

The benefits of adding an estimated reading time to your blog post go beyond increased engagement and better ranking and have a positive impact on your sales funnel.

The more you’re able to draw your readers to the content on your website, the better educated they’ll become. Your audience will be more likely to read other pieces of content on your site, too. Whether the reader realizes it or not, their actions slowly move them from the awareness stage to the interest stage of your purchase funnel.

A higher ROI can provide you with the financial momentum you need to reinvest more aggressively in your content marketing program.

The bottom line is this: adding estimated reading time requires very little effort on your part. And displaying it can increase reader engagement, improve SEO, and sales metrics. In an indirect way, it can nudge your audience towards the ultimate goal – conversion.


Ready to boost your marketing efforts?

A digital marketing assessment, coupled with a marketing-managed service provider, can help you take your company to new heights. Every company strives hard to achieve an edge with its content marketing program. If you are looking to amplify your online presence, grow your audience, and expand your business,

Tempesta’s Prova digital marketing assessment identifies gaps in your digital marketing program. Prova evaluates:

  • Brand positioning and targeting.
  • Competition.
  • Any direct response gaps.
  • Content marketing performance.
  • Social media presence.
  • SEO performance.
  • Prospect nurturing.

After analyzing about 90 different aspects of your current marketing program, Prova will then identify areas to help you close any gaps. This assessment can be completed within two weeks and will position you to take the next steps to bolster your marketing efforts and achieve your goals.

Finalizing your assessment is your first step. Tempesta Media’s managed solution Bullseye Effect™, can then help you take your business to the next level. Peformica is the perfect solution to grow service businesses as you can eliminate expenses associated with hiring content, influencer, and social media marketing specialists/agencies.

With Bullseye Effect, you can obtain a stronger ROI. Even better, our compensation aligns with your success, meaning, we share both the risk and the reward. To learn more, contact Tempesta Media today.

Want additional information?

If you have a content marketing program or are planning one, download our e-book, 100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs.

Our e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs.

Ultimate Guide to Why You Need an Employee Advocacy Program

What is an employee advocacy program, and why does your business need it?

A business can’t survive without its employees, and an employee advocacy program helps ensure you have the best team. These programs offer incentives to your employees that help promote your brand. Aside from the obvious benefits, you’ll find that your employees are often more loyal and invested in your brand.

Advantages of an employee advocacy program

About 54% of employees are not engaged in the company where they work, meaning they’re unattached to what they’re doing. At the same time, companies with emotionally attached employees are 24% more profitable. When you allow employees to communicate what they love about your company, you instill a sense of responsibility to help your brand succeed.

Benefits of an employee advocacy program include:

  • Achieving business goals
  • Driving quality leads
  • Increasing social media reach
  • Building employee trust, and much more

Download the complete eGuide that will walk you through each detail of building your employee advocacy program:

How to start an employee advocacy program

Company morale can boost your business’ image and build your brand. When a brand keeps its employees engaged, the entire company benefits. It’s as simple as setting goals, creating a policy, and preparing your employees.

Once you’ve established these areas, you can plan your training. Identify your biggest champions to get the ball rolling. Friendly competition makes the program more fun. Make sure to let employees know there are rewards as well.

Before you launch your program, have some content prepared ahead of time. Remember to be flexible and keep it in good taste. If you don’t want to take time away from your in-house employees, you can always hire a managed content provider.

Launching your program

When you’re ready to launch, you’ll want to make sure you have an easy way to measure results. It’s important to measure the success of the program along with employee participation and compliance. Making adjustments is often needed and a great way to make sure the program is successful.

Bullseye Effect™ – a Digital Marketing Turnkey Solution Case Studies

Our case studies show how Bullseye Effect™ digital marketing managed service can drive a 600% increase in leads.

Having a strong marketing plan is important to any business, and hiring a digital marketing managed service provider (MSP) can relieve much of the stress. These case studies show how the right digital marketing MSP creates content that produces results.

MSPs and content marketing

One of the main areas of a digital marketing managed service provider is content marketing. This type of marketing requires knowledge of changing trends. Tempesta Media is known for keeping an audience engaged and the content SEO compliant.

Why Tempesta Media should be your digital marketing managed service provider

As digital marketing evolves, so do MSPs and their services. Many brands don’t have an in-house marketing team, which can add more work for employees. CEOs often ask employees to handle social media, email, blogs, and other similar tasks.

Tempesta Media transforms digital marketing for business, and these case studies prove it. We showcase results from seven clients in different industries. Some of the results include:

  • 600% increase in leads in 12 months
  • 186% increase in social media leads
  • 300% increase in blogs
  • 514% increase in website users
  • 4,960% increase in referrals
  • 1,346% increase in LinkedIn follows
  • 518% increase in backlinks

Download the case studies to see how Tempesta Media can help your business:

How to choose the right MSP marketing services

MSP marketing services are great for both small and medium companies since most can’t afford an in-house marketing team. Tempesta Media takes these MSP services to a higher level with our Bullseye Effect solution.

These case studies highlight a proven track record backed by results. Our reviews, service, and referrals show just how many clients trust our services.

A CMO’s Guide for Better Content, Social and Influencer Marketing Teams

Learn how to create better social and influencer marketing teams with better content.

This eBook is the ultimate guide to creating a top-notch marketing team while building content that produces results. Content creation is more important than ever, but not all content ranks the same. Get insight into the types of content that will work best for your business and inspire your marketing team to create with purpose.

Improve your marketing team’s performance

Did you know your marketing team can quickly improve its content just by having the right plan? In this eBook, you’ll see how to improve each stage of your content production cycle. You’ll learn how to see growth, higher ROI, and lower costs in your campaigns.

You can greatly improve your marketing program simply by leaving the strategy and content to third-party vendors like Tempesta Media.

Learn from our expert marketing team

Specialists from Tempesta Media offer tips on how they create effective campaigns, including:

  • Program strategy
  • Objectives and action
  • Metrics and tech tools
  • The right marketing team
  • Workflow and reporting
  • Optimizing and audits
  • Third-party resource options

This eBook will cover the latest marketing trends, and guide you on how to use them to your advantage. It will explain how to make your content marketing accountable and see trackable results. The marketing experts behind this guide have over a decade of experience in various industries and are ranked in the top 3% of marketing specialists.

Download the eBook today to get your marketing team on the road to better productivity using the recommendations from the marketing experts behind this guide have over a decade of experience.