What Social Media Optimization Can Do for Your Social Media Marketing Strategy

Social media optimization is a strategic and purposeful approach to growing your presence on this channel. Read on for some of the top strategies you can use to optimize your social media accounts.

Social media marketing allows you to connect with your audience like few other channels can. It’s also a significant investment of time and resources. Focusing on social media optimization will help you get more out of what you invest in this channel.

What is social media optimization?

Why is your brand present on social media? If you joined Facebook because your competitors use this platform or if you share tweets because your audience expects it, you’re not optimizing your social media presence.

Instead of simply existing on social media and posting occasionally, optimization is about taking a strategic approach and turning this channel into a powerful agent for growth. It’s the difference between being proactive and reactive.

Your business has goals. Social media can support these goals by helping with brand awareness, outreach, sales, and other aspects of your mission. With optimization, you’re adopting the strategies that make the most sense for achieving these goals.

The basics of social media optimization

There are four key areas to focus on to optimize your presence on social media.

Adopt a strategic approach

Social media optimization begins with goals. These goals need to be measurable and aligned with your broader business objectives. If applicable, you should also think about these goals in relation to the other channels you use and to your paid social campaigns.

Everything you do on social media should support your goals. A common mistake is to focus on vanity metrics such as the number of followers your Twitter account gets. With optimization, your focus shifts to metrics and actions that translate into results.

Establishing clear goals will inform the way you grow your social media presence. It can help you identify the platforms to join. For instance, LinkedIn is one of the fastest-growing platforms for B2B marketing, but Facebook is the best social network for reaching out to men between the ages of 25 and 34.

If you want to schedule your publications to get as many impressions as possible from your target audience, your goals can also inform your post-development strategy and help you with automated social media marketing.

You can go further by using social media analytics. Tracking things like which platform results in the most sales, which network brings in leads that spend the most, or what type of content generates the most engagement will help you fine-tune your efforts.

Achieving continuous improvement through goal-setting and analytics can be technical. It’s something a social media management partner can help you with, and social media management pricing is justified by the results you’ll get.

Build a strong profile

The purpose of a social media profile is to tell users at a glance what you do and what differentiates you from other businesses.

A strong profile should be immediately recognizable, which is why it’s important to integrate your social media marketing efforts with your other campaigns. Consistent branding with your copy and graphics will increase brand recognition and awareness.

You’ll also need a compelling description of your business with some strong keywords to capture traffic from social searches. Don’t forget to add a link to your website, your contact information, and a name, address, and phone number (NAP) mention to support your local SEO goals if applicable.

Optimize your activity

Posting content is at the heart of your social media presence. You can write posts specifically for a social network, curate posts with links to third-party sources, or integrate your social media presence with your content marketing efforts to share links to your own blog posts or news stories.

Just like with every other platform, content quality matters. Write content that solves problems and delivers value. Use strong calls to action to get conversions and craft eye-catching headlines that will make users want to click. Then optimize the copy, keywords, hashtags, and visual components of each post.

However, your activity shouldn’t be limited to written content. There are other avenues to explore:

  • A growing number of brands are using social media as a customer service channel thanks to chat features.
  • You can also interact with your audience by liking their comments or responding to them.
  • Visual content, like photos and infographics, can grab the attention of your audience and generate engagement.
  • Video is another interesting format to use. There were 2 billion video views on Twitter this year, a number that increased by 67% compared to the previous year.

Boost audience engagement

Social media optimization should extend to your follower outreach efforts. The more you know about your audience, the easier it will become to engage them on social media and inspire loyalty.

The first step is to get your content noticed. Brevity is important since users often scroll and skim on social media. Eye-catching visuals, clear formatting, strong headlines, emojis, and hashtags are things that can make a difference.

Speaking of hashtags, they’re important for three reasons:

  • They make your content discoverable for users who explore hashtags related to topics they’re interested in.
  • They allow you to spark conversations related to your brand and products by creating branded hashtags.
  • The existence of branded hashtags will encourage more people to create user-generated content (UGC), which can act as social proof for your online reputation. You can extend the scope of UGC by launching an employee advocacy program and having employees join the conversation on social media.

Hashtags will also help you get a feel for the trending topics your followers care about. Being timely is crucial on social media since there are plenty of opportunities to join existing conversations and bring something new to the table. Examples of trending topics on Facebook for 2021 include conversations about education, racial inequalities, sustainable living and gardening, banking, and self-care.

Audience engagement is often about small things that people will remember, whether it’s responding to a comment, creating shareable content, posting regularly, or adopting a voice that is human and relatable. You should also leverage word of mouth from your top fans and look into establishing partnerships with influencers.

The takeaway

Social media optimization makes your presence on this channel more purposeful. A social media management price is an expense you’re going to incur whether you decide to outsource or invest in in-house resources.

With optimization, you can get a better ROI thanks to the following benefits:

  • Increasing your outreach and brand awareness.
  • Building a community of loyal fans.
  • Getting more traffic for your blog or site.
  • Contributing to existing conversations and positioning yourself as a thought leader.
  • Supporting your SEO and content marketing efforts.
  • Having the resources in place to mitigate potential PR issues.

Do you need help with social media optimization?

Social media is one of the areas Tempesta Media can help you with as part of our managed service. From post-development to follower outreach, we can ensure you get better results with this channel. Contact us to learn more!

How to Create a Financial Services Content Marketing Strategy?

Designing a financial services content marketing strategy comes with unique issues. Here we outline a repeatable strategy for creating content that solves problems to engage and attract new customers in this niche.

Creating a financial services content marketing strategy can be a challenge for marketing teams. This is because financial services firms exist in a unique niche. Exploring what makes them different is an important part of developing a sound content process and strategy.

Financial Services Is a Unique Ecosystem

Financial services firms are distinct from other firms that employ content marketing for several reasons:

  • They are highly regulated, and content must often meet compliance guidelines and receive clearance from compliance departments.
  • They are prone to disruption, primarily because they have been regulated so heavily.
  • Their subject matter can be dry, making engagement more challenging.
  • Their work can be especially lucrative, making competition levels high.

Below is a process that marketing teams can use to create financial services content marketing strategies that perform.

Consider the Goal

This might seem obvious, but asking yourself exactly what you’re trying to accomplish is essential. When we answer this question, it serves several functions. Asking the question early helps to clarify goals and eliminate fluff. Content that does this well will stand out if our audience is mostly Generation Z and Millenials versus Boomers or Gen Xers. This is because what is important in the financial life cycles of each of these groups is different. Young people typically have more debt, less income and higher spending than their older counterparts, who often have more assets, more income and less debt. Tailor your messaging to each group, and your results will thank you.

Create Unique, Detailed Personas

To create great content is to craft content so it informs the audience while getting them to engage with it. Drawing them in can mean different things, though. It can be helpful to develop detailed marketing personas for each of the types you wish to attract. In this process, marketing teams decide who their desired customer is and what their biggest pain points are. What are they trying to accomplish? What stands in their way?

Then, the team can create content that leads each persona step by step through each stage of the customer acquisition process. Doing this in a financial services context might involve going into much more detail in this step since finances tend to color and be colored by other aspects of our lives. For example, it could be important to know for marketing purposes that Zach Zoomer, your Gen Z persona, drinks highly caffeinated drinks every day (and thus budgets for it and views this purchase as essential). Make your marketing personas as detailed as is reasonable for your campaign.

Identify Bottlenecks

Finding the bottlenecks that impede progress is the longest and most involved step when designing a financial services content marketing strategy. Process bottlenecks that appear on the surface frequently aren’t the actual bottlenecks.

Once you’ve set the goal and identified the composite personas and problems you’ll be helping them solve, many times you will identify apparent bottlenecks before arriving at the real ones. Problems that appear on the surface can be complex outcomes of other sub-processes. Compliance tends to be a recurring bottleneck in financial services, for example. Still, solutions to compliance constraints often come about by examining those processes and finding ways to work with compliance personnel to speed things up.

Create Simple Rules to Swarm Bottlenecks

Once you’ve found the bottlenecks that inhibit your process, you can begin to create simple rules that eliminate them. A marketing manager could, for example, meet with the client’s compliance director and come up with processes that speed up approval times. Batch processing, creating AI-based scanning scripts, or even training and certifying an editor to pre-approve content could all be possible solutions.

This entire process of “Goal, Bottleneck, Rules” can also be applied to each smaller issue. Helping the compliance team to identify their true goal could help to streamline their process, for example.

Get help with financial services content marketing

At Tempesta Media, financial services is one of three core industries that our managed service solution serves. We can help you build and capitalize on your content marketing strategy to connect with your target audience and grow your customer base. To find out more about how we can help you, contact us today.

What Are the Benefits of Content Development Outsourcing?

Why do so many companies choose to invest in content development outsourcing? There are many benefits to take advantage of.

Today’s online landscape is incredibly competitive. To keep up, companies need to consistently strive to outshine others in their industry. Most companies, small and large, find they need to invest in content development if they want to compete. However, the key to success isn’t just to do your content marketing well. You need to do it better than your competitors, which may mean seeking the help of content development outsourcing services.

How do outsourced marketing services provide a solution for SMBs?

Small- and mid-sized businesses (SMBs) typically have limited budgets. Not to mention, they have little to no access to a robust marketing team. In response, it’s not unusual for SMBs to find content marketing cumbersome.

Their small teams are often too stretched. Or worse, employees perform double duty with other responsibilities and can never devote enough time or energy to any of their tasks to create quality work. As a result, desired results may not materialize. (In fact, undesirable results may surface.)

If you’re already doing content marketing, you know how challenging it can be to consistently create and publish new material. Outsourcing content marketing offers SMBs the solution by taking some of the time, money, and resource considerations off their plate.

How does content development outsourcing benefit large companies?

Outsourcing content development isn’t just a smart investment for SMBs. Large companies can benefit too. They don’t have to onboard full-time experts to handle content creation, which saves money on onboarding, training, and providing resources for more people.

A content marketing partner also offers a fresh perspective and new messaging ideas, both of which can effectively reach deeper into a targeted audience base. Furthermore, an expert partner can offer you a competitive advantage. For instance, they already know what works – and what doesn’t – for your competitors.

Content experts also tend to keep up with marketing trends. This doesn’t always happen in-house when there are a thousand other tasks to complete. Thus, with a dedicated partner, you’ll gain access to cutting-edge strategies as they emerge.

Why does outsourcing content marketing work?

Regardless of a company’s size, outsourcing content marketing offers a multitude of benefits. So, it’s not surprising that 78% of companies have a content team of 1-3 people. However, this small size puts huge pressure on those select individuals.

Aside from removing internal pressures, consider these other tangible benefits that come with outsourcing your content marketing strategy:

  • Quick and easy start. Getting started is key. Simply share your goals with your partner, detail your target audience, and outline your style guide. Your partner will handle the rest and you can see ROI increase.
  • Gain expertise. Gaining access to a team of qualified, experienced, and knowledgeable writers can easily breathe new life into your strategy. Let your partner create industry-centric content.
  • Eliminate internal bias. With an external team to identify areas of improvement, you can make your content even more effective and boost your publishing abilities.
  • Create customer-friendly content. People actively working in an industry tend to speak jargon. This doesn’t always translate well to a customer base. Your partner will ensure that content is written for your target audience and that it solves their pain points in words they can easily understand.
  • Cost savings. With content development outsourcing, you empower your staff and bolster your budget. Freeing up these two assets allows you to focus on core competencies and growth, without pouring money down the drain on stagnant marketing strategies or costly employee resources.

Get help from an expert

Outsourcing content writing to an expert third party is a smart move for many businesses, large and small. If you need help with your content strategy, Tempesta Media’s managed solution offers you 360-degree service. Contact us today for a no-obligation consultation. We’re happy to answer any questions.

A Complete CMO’s E-guide to a Better Content, Social and Influencer Marketing Teams

You may have more control over your content and influencer marketing initiatives if you have an in-house marketing team.

Your staff can also assist you in accurately reflecting your beliefs. On the other hand, internal marketing teams may find it challenging to produce long-term growth. 

We’ve combined all the factors that influence the productivity of your marketing teams and solutions to explain how you can make sure your content strategy produces the best results. 

Using insights from our e-guide, you will be able to:

Our Complete CMO’s E-guide to a Better Content, Social and Influencer Marketing Team can help you get more out of your current content marketing program. In about 15 pages, we will give you the best techniques for managing multiple teams’ departments to make sure your company follows a successful path and produces the most remarkable results overall.

Benefit your business with a social media management company

Social media has become a major part of marketing and networking for businesses. With millions of different corporate pages and profiles across all social media platforms, you need to make sure your company has a strong social media presence to capture potential customers. A social media management company that offers custom services can help you save time while successfully managing your social media networks.

Many entrepreneurs are overwhelmed by social media because it is time-consuming to maintain an active presence for their business across channels. Fortunately, there’s a solution that can help you stay on top of all the competition on social media. 

Social media management companies or social media managed service providers can handle all the processes connected with social media activity for you. It’s difficult to assess the numerous advantages that these kinds of services can bring to your company. Social media management companies can provide support starting in the early stages, such as account creation, and stick with you all the way through to setting up paid campaigns for lead generation.

Creating accounts on social media

A good social media management company can help you create and manage your social media accounts and ensure they stay up to date and relevant. But first, it’s necessary to identify the appropriate social media management channel. Professionals who help craft  your social media marketing strategy from scratch know the latest trends and data, which helps them make an appropriate decision.

Based on the latest statistics, Facebook is the most popular social media for B2C as well as B2B. When creating an account, you should consider a lot of factors. But the first questions a social media management company will ask you are:

Just starting with these two questions, an expert group of social media managers will be able to create accounts on the appropriate social media channels for your business and design an original, custom social media marketing strategy, by using the best social media practices.

Depending on the package option you choose with your social media managed service provider, a good social media management company may also train your internal employees on some social media services. The best part is that they’re always available to take care of any updates or changes needed in your account when necessary. 

Social media is an important part of your content marketing strategy. For that reason, you need to ensure your company maintains a strong presence on as many social channels as possible. Understanding how to develop an online presence and advertise on multiple social platforms has become a vital component of every business’s success, with billions of individuals on social media internationally.

Some benefits of having a social media presence

As a brand, you can reach out to millions of people in a matter of seconds through the power of social media. You don’t have to worry about the overhead costs because social media is your best friend when you’re trying to reach a large audience for a low cost. By using social media for even a small part of your marketing strategy, you can gain a lot of visibility for your brand

The beauty of social media is that it’s constantly evolving and offering new features and ways to interact with consumers. With a social media management company as your business partner, you will be able to see the latest social media best practices in action in the most effective way. 

Social media branding

Branding is crucial since it creates a lasting impression on customers and informs them about what to expect from your business. It’s a technique that helps you stand out from the crowd and state exactly what makes you the better option.

Social media is important to your branding efforts. As you design your social media pages, focus on information and images that strengthen your brand. By answering these kinds of questions, a social media company can create a powerful branding strategy to promote your company on social media: 

  • Who are you? 
  • What do you do? 
  • What’s special about you? 
  • Why should I care about you?

To build a strong brand, you need to have a solid social media presence. If you want people to use your products or services, they have to connect with your brand. 

However, building a brand on social media is not as easy as just creating a Facebook page (though you can learn to do it well). You need to understand the type of content people are interested in seeing. If you are just starting out on social media, It can be challenging for you to figure out and take into account all the small pieces, like the type of content you should be posting to pique your audience’s interest.

Branding is necessary to establish an identity and recognition for your products and services. Your followers and consumers are more likely to buy from a brand that they know and trust, and more likely to stay loyal to a brand they have already developed a relationship with. 

Social media SEO 

Social media optimization, or SMO, is about attracting visitors to your social media pages. It is very different from search engine optimization, but has the same goal of increasing traffic to your pages. 

SMO is considered one of the most important components of marketing today. One key difference between SMO and traditional SEO is the fact that unlike search engine results, social media crawling cannot be automated by software. It is updated almost in real time, making it very difficult for robots to determine when they have updated data.

Content creation for social media

Social media content creation is a more complex procedure than it looks. Your team may not be finding success on their own, as it can be time-consuming and difficult to manage. It also requires creativity and constant attention to social media trends.

Many companies struggle with this aspect of marketing for a few reasons. The most common stumbling blocks in social media content creation are:

  1. Not knowing your audience and their problems and interests.
  2. Not knowing the types of content that work best for social media.
  3. Not understanding the focus of a particular social network and how to identify the right type of content for each social media channel.
  4. Not having a social media editorial calendar in place.
  5. Lack of automation of the content planning and posting processes.
  6. Not using hashtags and other tricks to increase the visibility of published social media content.

Best types of social media content

It is important to know what works and what doesn’t when it comes to using the most popular social media platforms. And, since social media use has increased dramatically over the last few years, it’s crucial that your company’s social media content is top-notch. 

If you want your social media content to work for you, then you should create content that will generate interest and boost traffic to your business. Here are some of the best-performing content types for social media:

  • Written posts, articles and e-guides. These kinds of posts can help you gain credibility and improve your reputation by showing your knowledge within the industry.
  • Curated content. By presenting relevant articles and resources from other sources that you trust, you can share the latest industry updates and provide your audience with a piece of valuable information that you haven’t outlined yet in your own blog.
  • Reviews and testimonials. People value other people’s opinions and experiences over what a company claims, so testimonials and reviews are vital.
  • Announcements. Spreading the word about new goods, events, live streams and other significant events can help generate buzz and keep people informed about what’s going on with your company. Audiences adore getting behind-the-scenes information about their favorite stores and companies!
  • Images. Long-form blogs are far less digestible and compelling than visual content. Smartphone cameras can produce breathtaking images, and various applications make it easy to edit them.
  • Infographics. These are used to accompany explanations, data and other written concepts. Infographics are tops at communicating complex ideas.
  • Videos. It’s convenient to record videos, and they’re highly entertaining. How-to tutorials, video tours, and product updates and demos are all examples of fantastic video content that may improve website traffic and revenue.

The importance of hashtags for social media

Hashtags are words or phrases preceded by the pound sign. When you click on a hashtag, you can see all of the posts on that particular subject. Hashtags help connect content to the person seeking it without requiring them to search for it in a specific app. 

Hashtags can be used in a variety of ways. They can categorize a post to make it easier for others to search and find. They can be used to add a source or location to a post. For example, when posting from an event, you might add the name of the event to provide context. The above scenario wouldn’t necessarily be classified as a chat tool, but could be if the users add that functionality themselves.

An abundance of companies offer social media management services, but there are two main types. One service makes the most of the platforms by creating content and engaging with customers appropriately. The second service helps with your overall social media strategy, whether its focus is on selling or building a community.

Tempesta Media is the second type of company, with full service. As a part of Tempesta Media’s managed service, a team of professionals can create a comprehensive social media content marketing strategy for you, starting with analyzing your competitors’ environment by providing actionable insights and recommendations for their implementation. Our social media professionals can manage your social media production from the moment of account creation, through every step of production and improvement.

Publishing social media content

The internet is a fast-paced world where content is king. If you always want to be known as an industry leader, you will need to make sure you are publishing useful and evergreen content on your social media accounts. But who has the time to go through all of the information you find, make it interesting for your audience and also make sure it is shared in the right way?

Keeping up with content publishing on social media can be a full-time job. With so many posts to schedule and so much engagement to monitor, it can be completely overwhelming. A social media management company will essentially do all of this for you.

Maintain the right posting frequency

Posting frequency is only one part of the equation when you’re trying to get people to click on your posts, and it’s something you should look into when creating your publishing schedule. 

One of the most important steps a social media management company takes is to develop a posting strategy for social media. In other words, what social media channels will your company post to, and how frequently? It sounds easy enough, but it can actually be a bit tricky if it’s overlooked. 

To help you figure out your social media posting frequency, we’ve put together a list of the most popular social media platforms, along with the best recommendations for publishing frequency: 

  • Facebook: 1-2 posts per day.
  • Twitter: 1-2 times per day, but no more than 3-5 times per day. Be careful.
  • LinkedIn: 1 post per business day, which is 20 posts per month. Companies that post weekly on LinkedIn see a 2x higher engagement rate.

Don’t forget about the time

We all know there can never be just one formula for what works and what doesn’t when it comes to the best time to post on social media. It’s unique to each business and its specific audience. 

So, let’s take a look at some general rules of the best time to post on social media to get the greatest reach for your company’s social media accounts:

  • Facebook: Try to keep your post timing between 9 a.m. and 1 p.m.
  • Twitter: Mornings and late evenings are the best times to post on Twitter. Try publishing between 9 a.m. and 11 a.m. or between 6 p.m. and 9 p.m.
  • LinkedIn: Monday and Tuesday from 8 a.m.–2 p.m. Post on Wednesday from 8–10 a.m. and at noon, on Thursday at 9 a.m. and 1–2 p.m., and on Friday at 9 a.m.

When posting times are used correctly, your social media can help you reach new customers and increase sales. Tempesta Media’s platform, along with its social media solutions, specifically its Simple Social Share™ feature, allow you to use one centralized dashboard to create, schedule, publish and optimize social media posts while getting higher ROI and ROT.

Analyzing your social media program performance

It is important to analyze your social media data to see if there are any ways you can improve your use of social media. If you don’t take the time to analyze the data, you will fail to optimize and scale your social media marketing program

The analysis should include data about your target audience, the type of content, the timeline and other factors that are important for your business. The social media management company will focus on finding out what works and what doesn’t, where improvement can be made and new ideas for social media marketing campaigns.

It will take time to analyze your social media program’s performance from all angles. This includes using analytics not only from your own websites, but also from the social media platforms where you are promoting your business. You can learn a lot about your customers by paying close attention to these statistics. For instance, through analytics, you may find that a certain social media platform is not providing you with nearly as much traffic as you think it should be.

Here are some social media program performance metrics that a social media management company will definitely pay attention to while performing the analysis:

  • Engagement (clicks, likes, shares and comments). The engagement rate is frequently used to determine how active your audience is with your social media content and how effective your brand efforts are. Consumers who are engaged interact with brands through behaviors like “likes,” comments and social sharing.
  • Awareness (impressions and reach). Impressions and reach are both critical metrics to evaluate, especially if your social goals are focused on brand awareness and perception.
  • Share of voice (volume and sentiment). Volume and sentiment are two factors that influence how much of a person’s voice is heard. A measure known as share of voice is frequently employed in public relations as well as in competitive research and paid advertising campaigns. It shows how much of the online world your company is involved in. If you’re a Chicago-based surgery clinic, for example, you can see how many people are talking about your business online in comparison to your competitors.
  • ROI (referrals and conversions). Both sales and marketing goals, as well as major business goals, are linked to social referral traffic and conversions.

Final thoughts

You can benefit your business now by hiring a social media management company. A social media management company can help you promote your business, increase your follower count and enhance your target customer base.​

A social media management company can cover everything from social media strategy and implementation to the daily operations needed to keep a profile running effectively. Most social media management operations take a considerable amount of time. This is time you can better spend focusing on increasing revenue and other important aspects of your business while still developing and maintaining your company’s online presence on various social media sites and reaching out to new and potential customers.

Enlisting the help of a social media management company is one of the best decisions you can make for your business. 

100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs

100 mistakes eBook – learn from the mistakes of others and get content marketing results today.

Our comprehensive eBook will guide you on the ways of quickly improving content marketing programs. This work is a result of analyzing business’ content marketing programs across financial services, business services, and healthcare industries and discovering common issues that companies typically do. With our recommendations, you will be able to scale up a content marketing program and detect potential issues along with guidance to solve it.

Get the right direction on how to:

 



Get more out of your existing content marketing program with recommendations in our e-book, “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.” At nearly 70 pages, our e-book contains 100 different content marketing recommendations to help you implement a successful program and generate great results.

How to optimize content and avoid Google penalty?

Undoubtedly every business has faced an issue with Google guidelines, which is why “How can you avoid being penalized by Google?” is such a common search. When you work hard on SEO optimization to rank at the top of search results, you don’t want to be penalized for unclear reasons. To avoid this unappealing scenario, let’s explore the issue further and learn about some best practices to optimize content marketing that will help you avoid penalties.

Why do Google penalties happen, and what do they mean for you?

Google often penalizes a website due to viewing it as a low-quality site that is not trustworthy. Google also penalizes a site if it detects that it has violated any of the guidelines. For example, if your site is not mobile-friendly, then Google will penalize it. As a result, your site will never rank as high as it did before, and you’ll see a significant drop in traffic. These penalties can be brutal to overcome, depending on the severity of the violation. The issue may be temporary, but it can also lead to a permanent ban from the Google index. Follow the rules below in order to optimize content marketing and avoid Google restrictions.

1. Avoid duplicate content

One option to avoid duplicate content is to use supporting tools. For example, by using the duplicate content filter in the Google Search Console, you can identify content that appears more than once on your site to optimize content marketing. You can then choose to eliminate it or consolidate it with another page. If you remove the duplicate content, try to make sure the remaining content answers the user’s query and provides excellent value.

2. Be wary of keyword stuffing

The most common cause of penalties is keyword stuffing. In the past, if you typed in a keyword, it would show up in all of your content. For example, if you typed in the word “car,” it would show up in your article about cars, on your About Us page and on your Contact page. Google has been cracking down on this and has penalized websites for including excessive instances of keywords.

You can still include a few keywords without penalty to optimize content marketing, but you should avoid overuse. It’s better to use LSI (Latent Semantic Indexing) keywords, which are conceptually related terms and are used by search engines to fully comprehend material on a webpage.

3. The most important step in good SEO practices for optimized content marketing

Nothing is more crucial than developing content that is optimized for the reader in the first place. And don’t forget to check the constant Google Algorithm updates.

There are a handful of ways to avoid Google penalties, and the best SEO practices are the ones you can keep up with. If you don’t know how to optimize your content marketing correctly to boost your ranking while navigating all the guidelines to avoid penalties, Tempesta Media’s managed solution will help. With our outstanding knowledge of best practices, we’ll help you create or expand your content strategy. Contact us today and start benefiting from expert SEO strategy. 

Leveraging technology in your content strategy

Creating good content is one thing. Getting it in front of the right audience is another. It should come as no surprise that leveraging technology can help you bring the two together, making your content strategy more successful.
According to research by The Boston Consulting Group (BCG), small and midsize businesses (SMB) that leverage technology had 10 percent higher job growth and 11 percent higher revenue growth than “low-tech” SMBs.  Additional research from that study concluded that if just 15 percent of low-tech SMBs and 25 percent of the mid-tech SMBs became high-tech SMBs, more than 2 million jobs and $357 billion would be added into the U.S. economy.
Here are some tips for creating a more content-driven enterprise via technology.
Social media
There was a time when a small business that had a website was ahead of the curve. Those days are long gone. Today, you not only need a website; it has to be a good website with relevant information that is updated frequently. And because users don’t just go looking for those websites and that content, you have to do more to reach them. You have to engage your audience.
One of the first steps to achieve this is to have a social media strategy. Identify what your customer is seeking and find out where they go to get that information. Create an editorial calendar and plan regular releases of web content, white papers, event promotions and other content. It is important to understand that social media is not just about posting links. You must make it an extension of your website and of your business.
Mobile devices
In 2015, Pew Research discovered that nearly two-thirds (64 percent) of U.S. adults own a smartphone. This is a tremendous increase from the 35 percent just four years before in 2011, when Pew first began examining smartphone use. Smartphones are now the go-to device for Internet access primarily due to their convenience. Additionally, the same Pew study found that of those U.S. adults who own a smartphone, 7 percent do not have home broadband service and have limited options for going online other than their mobile device. These people are considered smartphone-dependent.
With so many users looking at websites via smart phones — and also via tablets — it is vital for businesses to have mobile friendly websites. This is because mobile screens are a lot different from computer screens. The site design has to change accordingly to fit the dimensions. Having a mobile-friendly website also helps with Search Engine Optimization (SEO) because it helps improve rankings on mobile-friendly search engines such as Yahoo and Google. In fact, even though mobile usability was a factor in Google’s search algorithm for years, as of April 21, 2015, Google required websites to be optimized for mobile users or fail to be found in a search.
The cloud
PC Mag, in an effort to clarify “cloud computing,” states that it means “storing your files on a place that is not your local hard drive.” When businesses use cloud-based services for tasks like document storage, video conferencing, email and calendars, it can reflect in cost savings and enhanced productivity. Using the cloud is typically a fraction of the cost of buying and maintaining servers and software.
Additionally, cloud technology provides greater flexibility and mobility because the data is stored online and can be accessible from any device with an Internet connection.  Having accessibility from multiple devices and platforms also allows for easier collaboration. Team members have real-time updates and all necessary parties can share content. Consumers also can be part of the interactivity.
Big data
Big data comprises all the data inside and outside your business that you can use for marketing and analysis, among other things. According to IBM, 2.5 quintillion bytes of data are being created each day. Using big data can help your content marketing strategy. In fact, big data has been described by McKinsey and Company, a global management consulting firm to many of the world’s most influential businesses and institutions, as the next $100 billion dollar opportunity because the raw data could lead to valuable insights about what is most engaging to target audiences.
However, before big data can be of any benefit to your content marketing strategy, you have to define what you want to gain from the information. You can’t solve a problem without knowing what the problem is. In order to do this, the Content Marketing Institute suggests you ask yourself some key questions such as:

  • What are your overall goals for your content marketing program?
  • What drives your customers and prospects when it comes to consuming and engaging with your content?
  • What topics and pain points are most critical to your personas?
  • What content has garnered the highest conversions?
  • Which content is driving the most awareness?

When you do take this important step, “Big Data” can become a valuable tool to help you craft your content marketing strategy.
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