Quality editing saves time and increases quality for valued customers

Immaculate grammar still matters in content marketing today. Now more than ever, no grammatical error is too small to ignore if you are using content to build your brand. That is why it’s important to turn to the experts whose quality editing process can hit two birds – form and substance – with one stone.

Industry expert writers create custom content

Tempesta Media leaves no stone unturned to make sure that only the most qualified people will handle its partners’ content.
A stringent vetting process ensures that only professional writers who have real industry experience and know the rules of grammar, punctuation, usage and composition by heart can write content for Tempesta Media customers. Editors need to pass an even stricter recruitment and onboarding process. For starters, they have to achieve an exemplary score above the passing standard in one of the country’s most difficult tests for professional editors.

Editing that goes the extra mile

What kind of editing can Tempesta Media’s partners expect for the custom content that the company provides?
Once the piece of content that is ordered is submitted to a Tempesta Media editor, the customer receives full editing for their content. This includes general proofreading and deep-dive editing. Editors will look for three things: technical proficiency, research and insights.

General proofreading

The editing that Tempesta Media provides begins with the most basic level – proofreading. Editors will fix small to glaring grammatical errors, typos and formatting inconsistencies to ensure overall copy cleanliness. This involves making sure the verb agrees with the subject, words are spelled correctly and punctuation marks are properly used, among other things. Delivering error-free content is crucial because even the smallest of mistakes can diminish the quality and credibility of a content piece and the associated brand. In content marketing, forgetting to dot the i’s and cross the t’s can mean not only earning the ire of pedants but also losing the trust of a discerning audience.

Plagiarism screening

Tempesta Media regularly updates its proprietary content marketing platform, Article Document, to stay ahead of the curve. This means the company’s writers and editors have access to tools and resources that help make them efficient and successful.
The platform has an advanced, built-in plagiarism detector that prevents writers from submitting duplicate content. Editors make the most of available resources and provide a second layer of screening for everyone’s peace of mind.

Deep-dive editing

Tempesta Media stays miles ahead of the competition when it comes to deep-dive editing thanks to its proprietary Voice Profile solution. Each customer is asked to fill out a Voice Profile® questionnaire, which describes their brand. With this Voice Profile®, their Tempesta Media account manager, writing team and editors will ensure that their content accurately aligns with their organization’s culture and business objectives. Each piece of content will be edited for grammatical correctness; clarity, organization and flow of ideas; compliance with the assignment instructions; and components such as tone, style and overall message.
Tempesta Media is committed to providing expertly written and professionally edited custom content that meets its partners’ content marketing needs. The company builds trust with its partners from the very beginning of the relationship, and the fastidious editing process that goes into content creation demonstrates how much it values the partnership.

Make the most of revision requests when ordering content

As a Tempesta Media partner, you are receiving access to a pool of highly vetted professional writers that has taken more than five years to build. The writers on your team have been selected because they are strong communicators who are experienced in your industry.

Requesting content revisions from your content provider

As you and your writing team begin working together, the initial content you receive likely will need a round or two of revisions before it is exactly what you want. This revision process enables you to identify things you want to change. Below are recommendations on making the content revision process both effective and clear for all parties:

Using Microsoft Word’s track changes feature

When you review content, you can download a .doc or .pdf version that can be shared with other people in your company. Using Word’s Track Changes and Comment features in documents is a great way to provide feedback for revisions. After you’ve added your comments to the document, you can quickly and easily upload it to your platform interface.

Recommendations for making your writer collaboration productive and effective

  • Be as specific as possible about what you want changed. Instead of saying “I don’t like the beginning of the article,” say specifically what you don’t like. Example: “The first paragraph
    should include statistics about how common this problem is,” “Start off with an example of the problem that we are trying to solve,” or “Make the first paragraph more active.”
  • Be constructive in your criticism. If you think there is a better way to say something in the content, offer a suggestion or an example that will help the writer understand what you want.
  • If you feel the writer has missed the point of the content, take a look at your assignment. Were the instructions clear and did they include enough detail to put the writer on the right path? If not, be conscious of this in providing your feedback.
  • If the general tone of the content is the issue, say so. For example: If you feel the writer is attempting to be too humorous throughout the article, just say that. Don’t point out every example of the humorous content. A couple of examples will get your point across and save you time.
  • Remember that you are working with professional writers and editors who are trying to give you what you want. Show them the same respect and courtesy you would show your coworkers. Comments that come off as overly judgmental, nitpicking, insulting or even abusive can diminish a writer’s enthusiasm for writing for you and likely lead them to quit your team.

Blog writing service where everyone wins

Remember, there are only a finite number of writers qualified to write in your industry, and they are paid based on their performance. By providing courteous and specific feedback, you will be able to get the quality and quantity of content that you want and build a loyal content team.

Is the research included?

Yes, the research is included in all the content that you order.
Your writing team will conduct the research for each article based on the assignment instructions and best practices. Any specific preferences regarding research best practices will be included within your Voice Profile.

Research according to assignment instructions

Examples of how to instruct the writer to conduct research according to assignment instructions are as follows:

  • Please find the top 10 mistakes companies make
  • Include a statistic and link to the source for each key point
  • Find the best sales podcasts and provide a brief overview of each one
  • Provide an example of a company who has a great contact form and include an explanation about why the form is great

Research according to best practices

Examples of research best practices include:

  • Current sources
  • Reliable sources – for example, Wikipedia is not considered a reliable source
  • Do not link to competitors

Research according to your specific preferences

Examples of research preferences include:

  • Sources to not include in any articles
  • Footnoting sources at the end or linking to a source within the article
  • Link to 2 internal blog articles within each new article

How to provide your writers with a clear direction

Already know what you want to write about? Perfect. Tempesta Media provides you with a writing team of experts in your industry, making it easy to order content.

Goal: What should the content accomplish?

Common goals for content pieces include attracting new prospects, converting leads, educating customers, etc.
Example: This blog article should educate C-Suite executives about why content marketing is the most cost effective method for lead generation and encourage them to write their first blog article.

Format: How would you like this article to be written?

Example: Listicle? How to? 5 reasons why..?
Example: This should be a problem-solution layout.

Overview: What is the topic of the content?

Example: The blog article should introduce at least 3 different methods for analyzing content marketing performance. Then provide tactical steps to accomplish each method.

Key Points: A list of the key points the writer should address.

Example: Different channels to incorporate content marketing within your business
  • Sales Enablement
  • Lead Generation
  • Customer Success
  • Branding and to Establish Credibility

Sources: Any relevant links or resources you wish to provide.

Example: Please use a similar format and style to this article, but provide your own unique take.
Example: Or, please incorporate research from this article.

How would we start working with Tempesta Media?

At the beginning of our partnership we ask you to answer an online questionnaire to begin establishing your Voice Profile. The Voice Profile is a style guide for content to capture your unique voice, personality, and many other nuances to ensure the writing matches your brand.
Then we will ask you to participate in an interview call with your Tempesta Media account manager and content strategy team. During the interview we dive deeper into your target audience, discuss your content marketing goals, and walk through any of the key themes you’d like to highlight within your content.
We use the insights gathered from the questionnaire and the interview, coupled with additional research about what is trending in your industry, to provide an editorial calendar with topics that will perform well for your business.
Once the editorial calendar is approved, we schedule the assignments for you within our platform and you are simply notified when they are ready for review.

How to give writer test feedback

Tempesta Media wants you to receive writing that is perfect for your organization. While a Tempesta Media writer may be an expert in your field, he or she may not write in a style that is compatible with your preferences. To ensure a perfect fit, we perform a test in which the same assignment is given to three writers. When the test is complete, you will receive three separate edited drafts for your review in Article Document.
Your thorough feedback on these drafts will allow Tempesta Media to quickly optimize your writing team, refine your Voice Profile and drastically reduce your content revision rate. The comments you provide will both help your writing team home in on your company style, as well as help Tempesta Media to identify and assign writers who are already perfect for your company. We will also note any discrepancies in your Voice Profile and alter it accordingly.
In short, your feedback is critical to making sure your content is seen and read by your target audience. You should provide as much detail as possible about each writer’s style of writing, research ability and insight when writing your feedback. Below is a list of questions you may use to create the feedback, as well as sample feedback that clients have given to Tempesta Media writers.

Writing style

Did the writer address the correct audience?

  • Example: This article is not written specifically to our audience, which is workers in airplane manufacturing and operations.

Did the writer use the right tone in the content?

  • Example: The article should have been light, airy and informative, with a healthy dose of wit.
  • Example: The article’s casual tone was not suitable for a white paper on airplane assembly.

Did the writer use the appropriate level of formality?

  • Example: No contractions or slang should be used; it should be formal, with a friendly tone.

Did the writer write at the appropriate level of complexity?

  • Example: This is exactly what I want. Short, easy sentences and easy reading.
  • Example: Articles written for Solstice Aviation should assume knowledge by the audience. The article does not include enough advanced information. It should be more mid-level.

Did the writer use the right person?

  • Example: Writing for Solstice Aviation should be in the second person, like a professional conversation between business colleagues.

Did the writer include an appropriate call to action (if applicable)?

  • Example: There should never be a sales pitch in the content.
  • Example: Please use the following call to action in all Solstice Aviation blog posts:

Did the writer include a satisfying conclusion?

  • Example: This article did not tie all of the points together and refer back to the introduction.

Are paragraphs broken up as appropriate?

  • Example: Paragraphs should be short – no more than four or five sentences each.
  • Example: The beginning of the article was disjointed, with a bunch of one to two sentence paragraphs.

Research

Did the writer include an adequate number of resources?

  • Example: Please use all of the sources provided, and add at least two original sources.
  • Example: This article includes enough resources and properly links them within the article.

Did the writer format the resources correctly?

  • Example: When quoting sources, link them directly within the content and not as a footnote at the end of the text.

Did the writer choose high-quality resources?

  • Example: All links should be from their primary sources and less than one year old.
  • Example: When including facts or data, the sources must be reputable and acknowledged.

Did the writer integrate the resources into the article well?

  • Example: A few of the resources used were not relevant to the argument being made.
  • Example: The article included numerous statements that are false.

Insight

Did the writer include all of the information in the material you provided?

  • Example: The article only answered the questions in the article guidelines and never fleshed out the rest of the outline (e.g., trends in the airplane fabrication industry, steps to launch a new airplane model, etc.).

Did the writer understand and adhere to the specific intent of the assignment?

  • Example: The article failed to outline one or two specific threats facing the airline manufacturing industry and provide a detailed action plan on how to solve them.
  • Example: Don’t provide generic recommendations that could be applied to all types of aircraft.

Did the writer provide articulate insight and analysis based on original thought on the topic of the assignment?

  • Example: The train of thought did not flow at all at several points throughout the article.
  • Example: This author took a unique tangent to tackle this subject.
  • Example: The article does not provide a clear, concise explanation of the aircraft services offered by our company.

Were the writer’s insight and analysis supported by facts and research whose relevance was demonstrated?

  • Example: Excellent use of research from the FAA to support your conclusion that commercial airlines will be defunct within 30 years.

Did the writer use company jargon correctly?

  • Example: Use ‘EFC time,’ not ‘departure time.’
  • Example: Writer, distinguish the difference between conversational Voice AI and typical Voice AI.

Is the content concise and verbiage precise, with every sentence offering additional value to the reader?

  • Example: The writing included filler phraseology, such as “it is important to note” and “from x to x, and everything in between.
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