What is an employee advocacy program, and why does your business need it?
A business can’t survive without its employees, and an employee advocacy program helps ensure you have the best team. These programs offer incentives to your employees that help promote your brand. Aside from the obvious benefits, you’ll find that your employees are often more loyal and invested in your brand.
Advantages of an employee advocacy program
About 54% of employees are not engaged in the company where they work, meaning they’re unattached to what they’re doing. At the same time, companies with emotionally attached employees are 24% more profitable. When you allow employees to communicate what they love about your company, you instill a sense of responsibility to help your brand succeed.
Benefits of an employee advocacy program include:
Achieving business goals
Driving quality leads
Increasing social media reach
Building employee trust, and much more
Download the complete eGuide that will walk you through each detail of building your employee advocacy program:
Company morale can boost your business’ image and build your brand. When a brand keeps its employees engaged, the entire company benefits. It’s as simple as setting goals, creating a policy, and preparing your employees.
Once you’ve established these areas, you can plan your training. Identify your biggest champions to get the ball rolling. Friendly competition makes the program more fun. Make sure to let employees know there are rewards as well.
Before you launch your program, have some content prepared ahead of time. Remember to be flexible and keep it in good taste. If you don’t want to take time away from your in-house employees, you can always hire a managed content provider.
Launching your program
When you’re ready to launch, you’ll want to make sure you have an easy way to measure results. It’s important to measure the success of the program along with employee participation and compliance. Making adjustments is often needed and a great way to make sure the program is successful.
Our case studies show how Bullseye Effect™ digital marketing managed service can drive a 600% increase in leads.
Having a strong marketing plan is important to any business, and hiring a digital marketing managed service provider (MSP) can relieve much of the stress. These case studies show how the right digital marketing MSP creates content that produces results.
MSPs and content marketing
One of the main areas of a digital marketing managed service provider is content marketing. This type of marketing requires knowledge of changing trends. Tempesta Media is known for keeping an audience engaged and the content SEO compliant.
Why Tempesta Media should be your digital marketing managed service provider
As digital marketing evolves, so do MSPs and their services. Many brands don’t have an in-house marketing team, which can add more work for employees. CEOs often ask employees to handle social media, email, blogs, and other similar tasks.
Tempesta Media transforms digital marketing for business, and these case studies prove it. We showcase results from seven clients in different industries. Some of the results include:
600% increase in leads in 12 months
186% increase in social media leads
300% increase in blogs
514% increase in website users
4,960% increase in referrals
1,346% increase in LinkedIn follows
518% increase in backlinks
Download the case studies to see how Tempesta Media can help your business:
MSP marketing services are great for both small and medium companies since most can’t afford an in-house marketing team. Tempesta Media takes these MSP services to a higher level with our Bullseye Effect solution.
These case studies highlight a proven track record backed by results. Our reviews, service, and referrals show just how many clients trust our services.
Increase revenue and optimize your digital marketing with Prova’s comprehensive, insight-driven analysis.
MICHIGAN CITY, IN, December 5, 2022 – Tempesta Media, a leading performance-based provider of digital marketing solutions that drives business revenue, has developed a unique digital marketing assessment service called Prova. Prova is a detailed, actionable analysis of current marketing programs designed to spur growth and increase revenue.
Prova analyzes more than 90 elements of digital marketing programs to gain a deep understanding of their performance. It gives unmatched visibility into digital programs in about two weeks and assesses all key marketing areas, including:
Content marketing performance.Content iscarefullymeasuredto identify and resolve gaps in current programs.
SEO performance.SEOis analyzed to identify best practices and tactics to boost performance and improve results.
Competitive insights.Prova evaluates competitors’ marketing to find gaps that reveal unrealized advantages.
Social mediapresence.Social media channels and content are assessed and optimizedto drive engagement and awareness.
PROVA MAKES A DIFFERENCE
Prova is a new and intelligent approach to digital marketing assessments, providing ROI-driven insights and optimization recommendations into current program performance. No other marketing assessment is as comprehensive, detailed, or valuable.
It measures the strengths and weaknesses in marketing, creating a roadmap to improve results. Prova alsospots gaps and finds missed opportunities, resulting in marketing programs that leave competitors behind.
In the process, Prova helps pursue content marketing that drives engagement, lead conversions, and revenue. It improves marketing across all platforms with the underlying goal of exceeding business objectives.
Prova assessment results can provide the basis for ourBullseye Effect™– managed solution. It combines content and influencer marketing with social media to deliver better ROI and lead generation.
Created in 2011, Tempesta Media is a leading performance-based provider of digital marketing solutions that drive business revenue. Our managed service combines cutting-edge technology with our expertise and industry knowledge to drive leads and revenue for B2B companies. We serve B2B businesses across the U.S. Contact us at Sales@TempestaMedia.com.
Learn how to create better social and influencer marketing teams with better content.
This eBook is the ultimate guide to creating a top-notch marketing team while building content that produces results. Content creation is more important than ever, but not all content ranks the same. Get insight into the types of content that will work best for your business and inspire your marketing team to create with purpose.
Improve your marketing team’s performance
Did you know your marketing team can quickly improve its content just by having the right plan? In this eBook, you’ll see how to improve each stage of your content production cycle. You’ll learn how to see growth, higher ROI, and lower costs in your campaigns.
You can greatly improve your marketing program simply by leaving the strategy and content to third-party vendors like Tempesta Media.
Learn from our expert marketing team
Specialists from Tempesta Media offer tips on how they create effective campaigns, including:
Objectives and action
Metrics and tech tools
The right marketing team
Workflow and reporting
Optimizing and audits
Third-party resource options
This eBook will cover the latest marketing trends, and guide you on how to use them to your advantage. It will explain how to make your content marketing accountable and see trackable results. The marketing experts behind this guide have over a decade of experience in various industries and are ranked in the top 3% of marketing specialists.
The company’s managed service solution, Bullseye Effect, holistically leverages content, social, and influencer marketing channels to drive more leads and revenue.
MICHIGAN CITY, IN, September 12, 2022 – Tempesta Media, the performance-based content marketing solutions company, has released v2 of its managed solution, Bullseye Effect. Bullseye is a managed solution that combines a sophisticated technology platform, deep analytics, and strategy components to predictably drive incremental revenue for B2B companies.
ABOUT BULLSEYE EFFECT
Tempesta Media’s Bullseye Effect™ now has over 30 modules, including:
Prova™ – a comprehensive digital marketing analysis that assesses over 90 different areas of a company’s digital marketing program.
Simple Social Share™ – leverages customer employees and stakeholders to amplify content marketing performance.
Vetted subject matter expert network – with over 27,000 vetted US industry experts, companies can secure experts from their industry for their content marketing programs.
Distributed publishing – whether a company’s website, social media profiles or other channels, Tempesta Media’s advanced publishing module makes it easy to distribute content.
BULLSEYE EFFECT BENEFITS
Because of its breadth and depth, Bullseye Effect is customizable to each company’s specific program objectives and KPIs.
In addition, Bullseye Effect can eliminate the expense of hiring, training, and supporting an internal, dedicated content, social, and influencer marketing team.
“It took me a while to decide to use Tempesta Media,” commented James Ashford, Oklahoma & Arkansas Sales Director at Vision Care Direct. “Tempesta Media is one of the best services we contract out. Their content, ease of business, and staff’s patience are top-notch. We have continued to add other Bullseye Effect components as they have earned our trust. I recommend them to any business.”
By tightly integrating content marketing, social media, and influencer marketing capabilities into one seamless solution, Tempesta Media can uncover unique insights, reduce operational costs, and drive predictable, superior performance for its customers.
“It’s great to have customers rave about their Bullseye Effect results,” commented Michael Marchese, CEO of Tempesta Media. “For too long, content marketing has been viewed as nothing more than a vehicle to drive awareness. Bullseye Effect proves that it can drive real, tangible results.”
Bullseye Effect is now generally available to mid-sized B2B companies within the US. To learn more, please visit www.TempestaMedia.com.
ABOUT TEMPESTA MEDIA
Created in 2011, Tempesta Media is a leading performance-based provider of digital marketing solutions that drives business revenue. Our managed service combines cutting-edge technology with our expertise and industry knowledge to drive leads and revenue for B2B companies. We serve B2B businesses across the US. Contact us at Sales@TempestaMedia.com.
COVID-19 resulted in a sustained period of disruption. Many businesses adapted by accelerating their digital transformation efforts, an approach that ushered significant changes in marketing post-COVID.
What does the buying journey look like in a post-COVID world? Between social distancing, closures, and a growing number of customers expecting a convenient omnichannel experience, more marketers are moving offline processes and campaigns to a digital environment.
This digital-first approach isn’t a new trend. Businesses have been focusing on digital transformation for years, but digital marketing post-pandemic comes with its unique share of challenges, including heightened competition and higher costs.
This four-part series will discuss the changes and new challenges CMOs are facing and explore some solutions.
COVID-19 as a force for change
Before we delve into digital marketing post-COVID, it’s important to understand how COVID-19 created change for organizations.
Some businesses had to change out of necessity. Established processes that involved in-person interactions became impractical, and many teams had to adapt to fluctuating demand.
Two years later, some significant challenges still force businesses to change. Close to 80% of small business owners feel that the economy has been getting worse recently. Inflation, supply chain issues, and labour challenges are emerging as the long-term economic effects of COVID-19 and creating a particularly challenging environment for businesses.
Some businesses also embraced change because they saw new opportunities during the pandemic. Moving some processes online helped organizations find a new way of doing things. Some adopted more flexible processes, while others discovered new niches.
The current trend is to transition toward a data-driven model. For organizations ready to embrace this model, there is a strong need for products and services adapted to remote or hybrid processes as well as a buying experience that supports data-driven decisions.
An increasingly digital buying journey
Digital transformation has been shaping growth for decades, but it’s been accelerating at a fast pace, with more businesses adopting remote work, automation, and data-driven processes. Plus, technologies like AI or low-code platforms are providing businesses with a sound foundation to accelerate their digital transformation.
This phenomenon goes beyond consumer products. The B2B buying journey is also moving to a digital-first environment.
Some organizations that already relied on digital channels strengthened their online presence with new post-COVID marketing strategies, while others shifted entire processes online. A striking example is a video-conferencing market, which is currently growing at a CAGR of 9.5%.
As the buying journey continues to move to a digital-first model, we’re also seeing buyers prefer a self-directed experience. They expect an omnichannel environment, and more organizations are investing in websites or apps to support buyers through the different stages of their journey.
Online experiences are quickly becoming the new normal, with 65% of B2B companies offering eCommerce. Digital channels are also outperforming in-person sales.
And, with buyers becoming more comfortable with digital channels, they’re increasing their budget for online purchases. In 2022, 75% of buyers are willing to spend over $50,000 through online sales channels, and a record-breaking 35% are ready to spend more than $500,000.
What does marketing post-COVID look like?
Between rising costs and new challenges linked to operating in a digital environment, many CMOs are seeing their profit margins shrink. Successful marketing campaigns are more important than ever due to the prevalence of online buying journeys and require a strategic approach.
Higher costs are one of the defining trends of digital marketing post-pandemic. Inflation has been wreaking havoc on businesses’ balance sheets lately, but there are deeper issues at play.
Many organizations switched to digital channels during the pandemic with little warning. The social media market alone is currently expanding at an impressive CAGR of over 39%.
The marketing industry wasn’t prepared to absorb marketing dollars from offline budgets. Costs went up to curb this sudden increase in demands.
Having more businesses develop their digital presence also results in heightened competition. It’s an issue for newcomers to the digital space who need to make significant investments to grow their presence and establish awareness of what they offer. Achieving marketing goals now requires a more significant investment of time and resources due to the increased competition.
Pay-per-click ads are an example of this trend. Marketers now need to spend more to target popular keywords on platforms like Google Ads or Facebook Ads. They can still expect an ROI of $2 for every dollar spent on average, but keywords can cost an average of $58 to target for industries like business services.
Plus, the growing complexity of the digital environment and the heightened expectations of customers mean marketers need to branch out. For instance, PPC costs are going up due to competition, but many CMOs are increasing their budget to account for video searches, and voice searches, or even targeting additional search engines like Facebook, which is currently getting 20 billion search engine visitors each month.
Anticipating future trends
While PPC ads are a good example of this trend, there are other channels driving costs for marketing campaigns.
Now that all the major browsers are moving away from third-party cookies, many businesses need a new approach. Retargeting strategies are no longer viable, and there is a need to invest in first-party data and content creation.
Plus, the shift to a 5G network will likely have an impact on consumer behaviours. Businesses will have to adapt by focusing on mobile experiences that facilitate the buying journey.
And, as more marketers continue to embrace a digital-first approach, competition will make it difficult to stand out unless a brand uses personalization. A winning personalization strategy requires investments in data and other solutions.
Finding a path forward
Spending more on ads and other digital channels results in a lower ROI. It also increases the average cost of acquiring a new customer, which is why customer care is now a top priority to increase retention.
Finding a path forward is challenging for many organizations due to the current economic downturn. Many businesses have at best a reduced budget and are at worst struggling. Inflation is a problem for 34% of small businesses, and, with a third of businesses ceasing operations during the pandemic, many organizations didn’t have a chance to recover fully.
Businesses are at a turning point, and the current rates of inflation and economic downturn suggest this situation will last. Organizations that don’t find a path forward to achieve growth are likely to fail.
From a marketing point of view, the way forward is a strategic approach with a pivot toward digital marketing while prioritizing cost-effective solutions and yielding results.
Grow with a managed service solution
What are managed services? Instead of handling marketing in-house, you can partner with a managed service provider and work with a team of experts. Besides developing and publishing content, these experts can help with on and off-page SEO, email marketing, social media, and more.
With Performics, Tempesta Media offers a proven approach to managed content marketing. It’s a turnkey solution that includes thoroughly assessing your marketing program, content development services, publication on different channels (including social media), influencer marketing, SEO, email marketing, and more. Plus, ongoing optimization ensures that your ROI increases over time to get the most out of this service.
The rise of e-commerce is the defining trend of the retail industry over the past decade. As brands compete to grow their online presence, content marketing has an important role to play.
Between brick-and-mortar retailers developing their online presence, online giants transforming the shopping experience, and small retailers finding their niche online, e-commerce is a diverse space.
This market keeps growing, which translates into more opportunities to reach customers. However, it’s also a competitive space. Brands can stand out by leveraging an online shopping platform to deliver a unique experience and go further by investing in a managed content marketing service to connect with their audience.
The role of content
The online shopping journey differs from in-person purchases. Consumers have access to an unparalleled breadth of information to research a purchase and compare options.
From branded content to online reviews, consumers are likely to go on a rich content consumption journey before making a buying decision. This journey will also continue after the purchase, with content designed to upsell, generate repeat sales, or increase loyalty.
You need to deliver a meaningful experience at every step of this journey by offering content that is engaging and meets your audience’s expectations. Getting help from a content marketing service can make a difference since you’ll have access to a team of experts who know how to create content that engages and converts.
Meeting the expectations of your audience
Common challenges for retailers are understanding and meeting the expectations of their target audience. Consumers have expectations regarding product quality, but they also want a convenient experience when buying something or contacting customer service.
A content marketing service can help you identify the expectations of your audience and create content that meets these expectations, in terms of both adopting a branding strategy that reflects consumers’ values and sharing a message aligned with the pain points shoppers are experiencing.
The rise of user-generated content
Branded content is everywhere, but a new type of content is quickly taking over the online shopping space. As consumers become more aware of the strategies that brands use to share promotional messages, the content generated by users has established itself as a more relatable and trustworthy source of information.
Leveraging user-generated content can create a sense of community for your fans. Engaging with the users who create content can also result in a more organic and genuine connection with your brand.
User-generated content can become a driver of scalable growth if you build a strong community of loyal fans who can help with word-of-mouth marketing.
Partnering with influencers can help you grow awareness in certain niches, but don’t lose sight of the fact that every customer has the potential to create content. Shoppers can share online reviews, testimonials, social media posts, etc.
Engaging with these users post-purchase and encouraging them to share their content is important for word-of-mouth marketing. It will also establish social proof for your brand since 38% of shoppers consider online reviews as very important.
Thanks to their comprehensive approach, managed marketing services can help you implement successful programs for connecting with influencers and customers and promoting user-generated content.
The omnichannel experience
We’ve already established the importance of meeting your audience’s expectations with quality content. However, shoppers have additional expectations regarding content consumption.
In order to deliver an optimal experience, you need to meet prospects and shoppers where they are and share content on their preferred channels. Blogs, email, and social media are common channels. Some retailers are going further with the omnichannel experience by using podcasts, videos, or live chat features.
You also need to keep up with new trends and incorporate the latest popular channels into your omnichannel strategy. For instance, many brands are currently focusing on TikTok to reach its 136 million U.S. users.
Developing an omnichannel experience is another area where a managed service can make a difference. You’ll get to work with experts who can help you identify the best channels for your target audience and ensure that your marketing efforts remain consistent from one channel to another.
The importance of thought leadership
With the rise of online shopping, brands are always challenging themselves to stand out with value and creativity. This competitive environment gives shoppers access to more options than ever, but it can also feel overwhelming.
Experts believe that shoppers are happiest with fewer options. The more options a shopper has to compare, the more difficult the decision will be. It can result in analysis paralysis. Shoppers can also second-guess their decision and regret their purchase because they didn’t get to try the myriad of other products available.
The best way to prevent analysis paralysis is to instill confidence in your audience with thought leadership. If shoppers feel they can trust you, they’ll have the peace of mind to know they made the best decision possible by following your advice.
Outsourcing content creation to a team of experts can help build trust and authority. You can work with a managed service to develop content that educates about your products and shows how they solve pain points in an authoritative manner.
Get help with content marketing
A strong content marketing strategy is paramount to the success of your online shop brand. Content is the primary channel through which you can form a meaningful connection with your audience and deliver a memorable experience.
However, many brands don’t have the time or resources necessary to implement the right content marketing strategies. If you find yourself in this situation, getting help from a team of content marketing experts is an option worth exploring.
As a managed content marketing service, Tempesta Media can help you grow your online presence through compelling content. Besides creating and publishing content on your behalf, Tempesta Media can implement a social media marketing or influencer marketing strategy to help you get the most out of these channels.
Because e-commerce is content-rich, good content and effective content can become so entangled that they blend and it becomes difficult to tell them apart.
Managed service provider marketing, or MSP marketing, can use your company’s content in ways that launch its ROI to otherworldly levels.
What is MSP marketing?
MSP marketing, in this context, refers to marketing efforts implemented at scale, in a coordinated fashion, and using advanced technology. Most businesses that feature e-commerce do so to serve their customers better and increase their competitiveness. Many, however, also quickly see that marketing for these avenues can be highly involved. For an e-commerce business, SEO alone is more work than most owners have the staff or acumen to tackle on their own. Social media can then get neglected, email can get less attention, and marketing coordination or direction can dive before long. This is where an MSP marketing provider can bring a team of specialists to drive a meaningful ROI increase at a reasonable price, adding real value at the customer level. Such a partner can also enable you to scale up quickly and easily.
Why is MSP marketing so effective?
MSP marketing leans heavily on technology and on letting the service drive productivity gains. This means it scales well, which is to say specialists do it best. A business that adds an e-commerce function is adding a lot of work they might not realize they’re adding, particularly related to marketing. This can quickly overwhelm a business, even one with a well-staffed marketing department, because e-commerce creates a lot of new, often underappreciated marketing needs. An MSP marketing specialist can very quickly spool up a suite of services at a fixed monthly price to increase ROI without inflating content budgets.
Less content, more uses
The MSP marketing approach uses state-of-the-art AI and machine learning technology to identify patterns the human mind cannot. It then gets the most out of each piece of content by using the information it has gleaned to repurpose and stack content in ways that increase its usefulness. For example, the long-form blog post can be cut into pieces, and each piece can be featured in a different medium or combined with another piece of content.
All the skills, and outreach too
One of the best ROIs in marketing comes from manual outreach, which is the effort involved in approaching influencers to get them to collaborate with you, let you publish on their platforms, and interact with your products. When you engage an MSP marketing company to help you, this is perhaps one of the greatest advantages you can expect to gain. A full-service marketing agency can automate and scale the entire process of recruiting influencers to work with you as part of a suite of services and at an affordable monthly retainer.
Using an MSP marketing company to scale your e-commerce efforts is a financial act at its core. It pays off with much more than a simple ROI, however. Some of the rewards can be intangible as new relationships and opportunities interact to produce new business and new ways to combine channels. And, with the focus of MSP marketing on increasing ROI already, these intangibles can often make results genuinely spectacular. If you would like to explore the ways our managed services platform can help your business scale its e-commerce efforts, please get in touch with us.
A full-service marketing agency can supplement your team where you need it most.
E-commerce continues to boom and grow exponentially. In 2020, retailers saw a whopping 25.7% surge in online sales, and projections expect 2021 will see an additional 16.8% climb. Sales are expected to be more than $4.9 trillion by year’s end. While the statistics are strong, it also means competition will increase. To make your mark in an already crowded online space, you’ll want to take specific steps to stand out from the competition. A full-service marketing agency can help. Here’s how.
What are 5 ways a full-service marketing agency can help you stand out in a competitive online space?
1. Identify your audience
To start, your partner can help you identify and get to know your target audience to gain a clear understanding of them. Once the ideal customer is understood, you can move forward:
Pinpoint the pain point of your target audience.
Flesh out the solution you plan to offer them.
Identify the demographics you want to target.
Write a sentence to describe your ideal customer.
After completing your audience profile, you can begin to strategize and plan for their customer journey. An experienced marketing agency can help you work this out too.
2. Set goals and objectives
The ultimate goal for any business is to increase revenue and boost profits. However, to achieve those results, you need to take specific steps. The path to online success won’t happen overnight. To reach the end game, set goals and objectives, such as:
Tangible metrics will help you track what’s working in your marketing strategy and, perhaps more importantly, what isn’t working. This way, you can pivot to try something else. A content marketing expert can help you with all of the above.
3. Plan a content marketing strategy
To gain better visibility online, a good plan is necessary to succeed. Developing a content marketing strategy designed to encompass a variety of approaches will help get you there. Your partner can help you build a strategy from the ground up and:
Determine delivery channels.
Develop a style guide.
Create a content schedule.
Establish a social media presence and management.
Plan and deliver targeted content.
Analyze the performance of all marketing channels.
Ultimately, strategizing your content can result in a more prominent web presence, increase interest, boost outreach and position you as a thought leader. Furthermore, it’ll help you to build stronger – and better – relationships with your customers.
4. Develop a comprehensive SEO strategy
Search engine optimization is a vital part of an online marketing strategy. It’s highly effective, drives web traffic, and spurs online growth. A full-service content marketing agency can help:
Ensure your website’s pages are SEO optimized and use good keywords.
Develop a blog with a steady stream of content your customers want.
Stand out against competitors as a thought leader and expert in your field.
The more you can automate, the better. You’ll be able to dedicate your resources to other important tasks, such as personalized customer service and pursuing core competencies. Your managed service provider partner can streamline the content process and develop a seamless approach to boost your online visibility.
It’s difficult for many companies to bolster their web visibility to attract online customers. However, with a good content marketing strategy and an expert partner to help, you’ll soon find your company achieving the results you want.
Tempesta Media is a full-service marketing agency and will work with you to achieve your online marketing goals. We invite you to contact us today. Learn more about how we can help you boost your brand’s web visibility. We’re happy to answer any questions.
Initial e-commerce customer acquisition is a costly and time-consuming process. Once you have a new buyer, a full service marketing agency can help you implement strategies to retain the customer and maximize their customer lifetime value and contribution to profitability.
Many companies focus lots of time and effort on attracting new customers. The real riches, though, do not come from the first e-commerce purchase. True profitability occurs when you improve customer retention. It’s important to focus on the customer lifetime value (CLV) of each new buyer, and a full service marketing agency can help you turn them into a long-term customer.
How digital marketing can increase customer retention
Improving customer retention can make or break a business. Previous buyers typically account for 65% of a company’s business. Take the time to truly understand your existing customers in order to figure out the best way to get them to buy from you again.
With the help of your full service marketing agency, you can create a digital strategy that appeals to your customer base. Marketing campaigns can be tailored to the needs and desires of your recurring buyers. Focus on building an ongoing, close relationship with your customers. This will help to assure future profitability.
Create a customer loyalty program
Customers like to be recognized and treated well. When you create a great loyalty program, you reward your existing buyer base. You also encourage increased purchasing. If you partner with a full service marketing agency, you can create powerful digital programs that bolster loyalty.
Customers love loyalty programs. Often they get bonuses and rewards for their continued buying. You can also create email special offers tailored to your existing customer base. Loyalty gifts for continued buying create an ongoing bond with your customers.
Using a customer referral program
A top-notch customer referral program is a win-win proposition. Current customers are happy when they get rewarded for referring new buyers to you. Basically, they are compensated for being your brand ambassadors.
New clients love referral programs because they receive an incentive as first-time buyers. They appreciate the special offer they received. Because they were referred by a friend or colleague, they come psychologically prepared to buy. Best of all, when they become customers, they are four times more likely to refer your brand to others.
Increase your focus on corporate responsibility
Customers like to buy from companies that focus on corporate and social responsibility. It’s not enough that the product is good. They want to know that they are purchasing from a firm that is also a good global citizen. This makes them happy with their purchase and makes them feel like they are making a difference.
Your full service marketing agency can highlight the positive steps you are taking to improve the world. They can craft messaging that shows customers that you truly care. Customers like buying a product they love from a company they respect. They will also refer you to others if they like what you are doing in the world.
Leveraging the power of digital content personalization
One of the best ways you can increase customer lifetime value is by getting to know your customers. Everything you learn can be stored in a marketing database. True power comes when you combine your marketing database with digital messaging. This allows you to create personalized group marketing campaigns.
Within your database, you can segment the sets of customers who have like interests. A full service marketing agency can then create custom messages that target each customer group. This allows for near one-to-one communication at a customer grouping level. Customers will feel they are being addressed personally, and you can offer them specials and communications that exactly match their needs.