How Can MSP Marketing Increase ROI for E-Commerce?

Because e-commerce is content-rich, good content and effective content can become so entangled that they blend and it becomes difficult to tell them apart. Managed service provider marketing, or MSP marketing, can use your company’s content in ways that launch its ROI to otherworldly levels.

What is MSP marketing?

MSP marketing, in this context, refers to marketing efforts implemented at scale, in a coordinated fashion, and using advanced technology. Most businesses that feature e-commerce do so to serve their customers better and increase their competitiveness. Many, however, also quickly see that marketing for these avenues can be highly involved. For an e-commerce business, SEO alone is more work than most owners have the staff or acumen to tackle on their own. Social media can then get neglected, email can get less attention, and marketing coordination or direction can dive before long. This is where an MSP marketing provider can bring a team of specialists to drive a meaningful ROI increase at a reasonable price, adding real value at the customer level. Such a partner can also enable you to scale up quickly and easily.

Why is MSP marketing so effective?

MSP marketing leans heavily on technology and on letting the service drive productivity gains. This means it scales well, which is to say specialists do it best. A business that adds an e-commerce function is adding a lot of work they might not realize they’re adding, particularly related to marketing. This can quickly overwhelm a business, even one with a well-staffed marketing department, because e-commerce creates a lot of new, often underappreciated marketing needs. An MSP marketing specialist can very quickly spool up a suite of services at a fixed monthly price to increase ROI without inflating content budgets.

Less content, more uses

The MSP marketing approach uses state-of-the-art AI and machine learning technology to identify patterns the human mind cannot. It then gets the most out of each piece of content by using the information it has gleaned to repurpose and stack content in ways that increase its usefulness. For example, the long-form blog post can be cut into pieces, and each piece can be featured in a different medium or combined with another piece of content.

All the skills, and outreach too

One of the best ROIs in marketing comes from manual outreach, which is the effort involved in approaching influencers to get them to collaborate with you, let you publish on their platforms, and interact with your products. When you engage an MSP marketing company to help you, this is perhaps one of the greatest advantages you can expect to gain. A full-service marketing agency can automate and scale the entire process of recruiting influencers to work with you as part of a suite of services and at an affordable monthly retainer.

Conclusion

Using an MSP marketing company to scale your e-commerce efforts is a financial act at its core. It pays off with much more than a simple ROI, however. Some of the rewards can be intangible as new relationships and opportunities interact to produce new business and new ways to combine channels. And, with the focus of MSP marketing on increasing ROI already, these intangibles can often make results genuinely spectacular. If you would like to explore the ways our managed services platform can help your business scale its e-commerce efforts, please get in touch with us.

How Can a Full-Service Marketing Agency Help You Stand Out When Selling Online?

A full-service marketing agency can supplement your team where you need it most.

E-commerce continues to boom and grow exponentially. In 2020, retailers saw a whopping 25.7% surge in online sales, and projections expect 2021 will see an additional 16.8% climb. Sales are expected to be more than $4.9 trillion by year’s end. While the statistics are strong, it also means competition will increase. To make your mark in an already crowded online space, you’ll want to take specific steps to stand out from the competition. A full-service marketing agency can help. Here’s how.

What are 5 ways a full-service marketing agency can help you stand out in a competitive online space?

1. Identify your audience

To start, your partner can help you identify and get to know your target audience to gain a clear understanding of them. Once the ideal customer is understood, you can move forward:

  • Pinpoint the pain point of your target audience.
  • Flesh out the solution you plan to offer them.
  • Identify the demographics you want to target.
  • Write a sentence to describe your ideal customer.

After completing your audience profile, you can begin to strategize and plan for their customer journey. An experienced marketing agency can help you work this out too.

2. Set goals and objectives

The ultimate goal for any business is to increase revenue and boost profits. However, to achieve those results, you need to take specific steps. The path to online success won’t happen overnight. To reach the end game, set goals and objectives, such as:

  • Identify ways to increase organic traffic.
  • Uncover methods to gain leads.
  • Improve conversion rates.
  • Boost customer lifetime value.
  • Lower customer acquisition costs.
  • Discover channels to catch consumers’ eyes.

Tangible metrics will help you track what’s working in your marketing strategy and, perhaps more importantly, what isn’t working. This way, you can pivot to try something else. A content marketing expert can help you with all of the above.

3. Plan a content marketing strategy

To gain better visibility online, a good plan is necessary to succeed. Developing a content marketing strategy designed to encompass a variety of approaches will help get you there. Your partner can help you build a strategy from the ground up and:

  • Determine delivery channels.
  • Develop a style guide.
  • Create a content schedule.
  • Establish a social media presence and management.
  • Plan and deliver targeted content.
  • Analyze the performance of all marketing channels.

Ultimately, strategizing your content can result in a more prominent web presence, increase interest, boost outreach and position you as a thought leader. Furthermore, it’ll help you to build stronger – and better – relationships with your customers.

4. Develop a comprehensive SEO strategy

Search engine optimization is a vital part of an online marketing strategy. It’s highly effective, drives web traffic, and spurs online growth. A full-service content marketing agency can help:

  • Ensure your website’s pages are SEO optimized and use good keywords.
  • Develop a blog with a steady stream of content your customers want.
  • Stand out against competitors as a thought leader and expert in your field.

Your knowledgeable content marketing partner will also make certain you stick to best SEO optimization practices while avoiding the biggest SEO mistakes. As a result, you’ll enjoy better Google (and other search engines) indexing.

5. Integrate automation

The more you can automate, the better. You’ll be able to dedicate your resources to other important tasks, such as personalized customer service and pursuing core competencies. Your managed service provider partner can streamline the content process and develop a seamless approach to boost your online visibility.

It’s difficult for many companies to bolster their web visibility to attract online customers. However, with a good content marketing strategy and an expert partner to help, you’ll soon find your company achieving the results you want.

Tempesta Media is a full-service marketing agency and will work with you to achieve your online marketing goals. We invite you to contact us today. Learn more about how we can help you boost your brand’s web visibility. We’re happy to answer any questions.

Customer Retention for E-Commerce – How to attract customers and keep them with digital marketing?


Initial e-commerce customer acquisition is a costly and time-consuming process. Once you have a new buyer, a full service marketing agency can help you implement strategies to retain the customer and maximize their customer lifetime value and contribution to profitability.

Many companies focus lots of time and effort on attracting new customers. The real riches, though, do not come from the first e-commerce purchase. True profitability occurs when you improve customer retention. It’s important to focus on the customer lifetime value (CLV) of each new buyer, and a full service marketing agency can help you turn them into a long-term customer.

How digital marketing can increase customer retention

Improving customer retention can make or break a business. Previous buyers typically account for 65% of a company’s business. Take the time to truly understand your existing customers in order to figure out the best way to get them to buy from you again.

With the help of your full service marketing agency, you can create a digital strategy that appeals to your customer base. Marketing campaigns can be tailored to the needs and desires of your recurring buyers. Focus on building an ongoing, close relationship with your customers. This will help to assure future profitability.

Create a customer loyalty program

Customers like to be recognized and treated well. When you create a great loyalty program, you reward your existing buyer base. You also encourage increased purchasing. If you partner with a full service marketing agency, you can create powerful digital programs that bolster loyalty.

Customers love loyalty programs. Often they get bonuses and rewards for their continued buying. You can also create email special offers tailored to your existing customer base. Loyalty gifts for continued buying create an ongoing bond with your customers.

Using a customer referral program

A top-notch customer referral program is a win-win proposition. Current customers are happy when they get rewarded for referring new buyers to you. Basically, they are compensated for being your brand ambassadors.

New clients love referral programs because they receive an incentive as first-time buyers. They appreciate the special offer they received. Because they were referred by a friend or colleague, they come psychologically prepared to buy. Best of all, when they become customers, they are four times more likely to refer your brand to others.

Increase your focus on corporate responsibility

Customers like to buy from companies that focus on corporate and social responsibility. It’s not enough that the product is good. They want to know that they are purchasing from a firm that is also a good global citizen. This makes them happy with their purchase and makes them feel like they are making a difference.

Your full service marketing agency can highlight the positive steps you are taking to improve the world. They can craft messaging that shows customers that you truly care. Customers like buying a product they love from a company they respect. They will also refer you to others if they like what you are doing in the world.

Leveraging the power of digital content personalization

One of the best ways you can increase customer lifetime value is by getting to know your customers. Everything you learn can be stored in a marketing database. True power comes when you combine your marketing database with digital messaging. This allows you to create personalized group marketing campaigns.

Within your database, you can segment the sets of customers who have like interests. A full service marketing agency can then create custom messages that target each customer group. This allows for near one-to-one communication at a customer grouping level. Customers will feel they are being addressed personally, and you can offer them specials and communications that exactly match their needs.

To reach the next level in customer retention and profitability, contact Tempesta Media today. We can help you create the innovative programs and digital communications you need to maximize CLV and improve the profitability of your business.