What is an employee advocacy program, and why does your business need it?
A business can’t survive without its employees, and an employee advocacy program helps ensure you have the best team. These programs offer incentives to your employees that help promote your brand. Aside from the obvious benefits, you’ll find that your employees are often more loyal and invested in your brand.
Advantages of an employee advocacy program
About 54% of employees are not engaged in the company where they work, meaning they’re unattached to what they’re doing. At the same time, companies with emotionally attached employees are 24% more profitable. When you allow employees to communicate what they love about your company, you instill a sense of responsibility to help your brand succeed.
Benefits of an employee advocacy program include:
Achieving business goals
Driving quality leads
Increasing social media reach
Building employee trust, and much more
Download the complete eGuide that will walk you through each detail of building your employee advocacy program:
Company morale can boost your business’ image and build your brand. When a brand keeps its employees engaged, the entire company benefits. It’s as simple as setting goals, creating a policy, and preparing your employees.
Once you’ve established these areas, you can plan your training. Identify your biggest champions to get the ball rolling. Friendly competition makes the program more fun. Make sure to let employees know there are rewards as well.
Before you launch your program, have some content prepared ahead of time. Remember to be flexible and keep it in good taste. If you don’t want to take time away from your in-house employees, you can always hire a managed content provider.
Launching your program
When you’re ready to launch, you’ll want to make sure you have an easy way to measure results. It’s important to measure the success of the program along with employee participation and compliance. Making adjustments is often needed and a great way to make sure the program is successful.
Our case studies show how Bullseye Effect™ digital marketing managed service can drive a 600% increase in leads.
Having a strong marketing plan is important to any business, and hiring a digital marketing managed service provider (MSP) can relieve much of the stress. These case studies show how the right digital marketing MSP creates content that produces results.
MSPs and content marketing
One of the main areas of a digital marketing managed service provider is content marketing. This type of marketing requires knowledge of changing trends. Tempesta Media is known for keeping an audience engaged and the content SEO compliant.
Why Tempesta Media should be your digital marketing managed service provider
As digital marketing evolves, so do MSPs and their services. Many brands don’t have an in-house marketing team, which can add more work for employees. CEOs often ask employees to handle social media, email, blogs, and other similar tasks.
Tempesta Media transforms digital marketing for business, and these case studies prove it. We showcase results from seven clients in different industries. Some of the results include:
600% increase in leads in 12 months
186% increase in social media leads
300% increase in blogs
514% increase in website users
4,960% increase in referrals
1,346% increase in LinkedIn follows
518% increase in backlinks
Download the case studies to see how Tempesta Media can help your business:
MSP marketing services are great for both small and medium companies since most can’t afford an in-house marketing team. Tempesta Media takes these MSP services to a higher level with our Bullseye Effect solution.
These case studies highlight a proven track record backed by results. Our reviews, service, and referrals show just how many clients trust our services.
Increase revenue and optimize your digital marketing with Prova’s comprehensive, insight-driven analysis.
MICHIGAN CITY, IN, December 5, 2022 – Tempesta Media, a leading performance-based provider of digital marketing solutions that drives business revenue, has developed a unique digital marketing assessment service called Prova. Prova is a detailed, actionable analysis of current marketing programs designed to spur growth and increase revenue.
ABOUT PROVA
Prova analyzes more than 90 elements of digital marketing programs to gain a deep understanding of their performance. It gives unmatched visibility into digital programs in about two weeks and assesses all key marketing areas, including:
Content marketing performance.Content iscarefullymeasuredto identify and resolve gaps in current programs.
SEO performance.SEOis analyzed to identify best practices and tactics to boost performance and improve results.
Competitive insights.Prova evaluates competitors’ marketing to find gaps that reveal unrealized advantages.
Social mediapresence.Social media channels and content are assessed and optimizedto drive engagement and awareness.
PROVA MAKES A DIFFERENCE
Prova is a new and intelligent approach to digital marketing assessments, providing ROI-driven insights and optimization recommendations into current program performance. No other marketing assessment is as comprehensive, detailed, or valuable.
It measures the strengths and weaknesses in marketing, creating a roadmap to improve results. Prova alsospots gaps and finds missed opportunities, resulting in marketing programs that leave competitors behind.
In the process, Prova helps pursue content marketing that drives engagement, lead conversions, and revenue. It improves marketing across all platforms with the underlying goal of exceeding business objectives.
Prova assessment results can provide the basis for ourBullseye Effect™– managed solution. It combines content and influencer marketing with social media to deliver better ROI and lead generation.
SPECIAL OFFER
Choose to implement Bullseye Effect after completing Prova and receive a credit toward the $2,500 fee in the first month of the program. To learn more, please visithttps://www.tempestamedia.com/managed-service/.
ABOUT TEMPESTA MEDIA
Created in 2011, Tempesta Media is a leading performance-based provider of digital marketing solutions that drive business revenue. Our managed service combines cutting-edge technology with our expertise and industry knowledge to drive leads and revenue for B2B companies. We serve B2B businesses across the U.S. Contact us at Sales@TempestaMedia.com.
Learn how to create better social and influencer marketing teams with better content.
This eBook is the ultimate guide to creating a top-notch marketing team while building content that produces results. Content creation is more important than ever, but not all content ranks the same. Get insight into the types of content that will work best for your business and inspire your marketing team to create with purpose.
Improve your marketing team’s performance
Did you know your marketing team can quickly improve its content just by having the right plan? In this eBook, you’ll see how to improve each stage of your content production cycle. You’ll learn how to see growth, higher ROI, and lower costs in your campaigns.
You can greatly improve your marketing program simply by leaving the strategy and content to third-party vendors like Tempesta Media.
Learn from our expert marketing team
Specialists from Tempesta Media offer tips on how they create effective campaigns, including:
Program strategy
Objectives and action
Metrics and tech tools
The right marketing team
Workflow and reporting
Optimizing and audits
Third-party resource options
This eBook will cover the latest marketing trends, and guide you on how to use them to your advantage. It will explain how to make your content marketing accountable and see trackable results. The marketing experts behind this guide have over a decade of experience in various industries and are ranked in the top 3% of marketing specialists.
Download the eBook today to get your marketing team on the road to better productivity using the recommendations from the marketing experts behind this guide have over a decade of experience.
The company’s managed service solution, Bullseye Effect, holistically leverages content, social, and influencer marketing channels to drive more leads and revenue.
MICHIGAN CITY, IN, September 12, 2022 – Tempesta Media, the performance-based content marketing solutions company, has released v2 of its managed solution, Bullseye Effect. Bullseye is a managed solution that combines a sophisticated technology platform, deep analytics, and strategy components to predictably drive incremental revenue for B2B companies.
ABOUT BULLSEYE EFFECT
Tempesta Media’s Bullseye Effect™ now has over 30 modules, including:
Prova™ – a comprehensive digital marketing analysis that assesses over 90 different areas of a company’s digital marketing program.
Simple Social Share™ – leverages customer employees and stakeholders to amplify content marketing performance.
Vetted subject matter expert network – with over 27,000 vetted US industry experts, companies can secure experts from their industry for their content marketing programs.
Distributed publishing – whether a company’s website, social media profiles or other channels, Tempesta Media’s advanced publishing module makes it easy to distribute content.
BULLSEYE EFFECT BENEFITS
Because of its breadth and depth, Bullseye Effect is customizable to each company’s specific program objectives and KPIs.
In addition, Bullseye Effect can eliminate the expense of hiring, training, and supporting an internal, dedicated content, social, and influencer marketing team.
“It took me a while to decide to use Tempesta Media,” commented James Ashford, Oklahoma & Arkansas Sales Director at Vision Care Direct. “Tempesta Media is one of the best services we contract out. Their content, ease of business, and staff’s patience are top-notch. We have continued to add other Bullseye Effect components as they have earned our trust. I recommend them to any business.”
By tightly integrating content marketing, social media, and influencer marketing capabilities into one seamless solution, Tempesta Media can uncover unique insights, reduce operational costs, and drive predictable, superior performance for its customers.
“It’s great to have customers rave about their Bullseye Effect results,” commented Michael Marchese, CEO of Tempesta Media. “For too long, content marketing has been viewed as nothing more than a vehicle to drive awareness. Bullseye Effect proves that it can drive real, tangible results.”
AVAILABILITY
Bullseye Effect is now generally available to mid-sized B2B companies within the US. To learn more, please visit www.TempestaMedia.com.
ABOUT TEMPESTA MEDIA
Created in 2011, Tempesta Media is a leading performance-based provider of digital marketing solutions that drives business revenue. Our managed service combines cutting-edge technology with our expertise and industry knowledge to drive leads and revenue for B2B companies. We serve B2B businesses across the US. Contact us at Sales@TempestaMedia.com.
COVID-19 resulted in a sustained period of disruption. Many businesses adapted by accelerating their digital transformation efforts, an approach that ushered significant changes in marketing post-COVID.
What does the buying journey look like in a post-COVID world? Between social distancing, closures, and a growing number of customers expecting a convenient omnichannel experience, more marketers are moving offline processes and campaigns to a digital environment.
This digital-first approach isn’t a new trend. Businesses have been focusing on digital transformation for years, but digital marketing post-pandemic comes with its unique share of challenges, including heightened competition and higher costs.
This four-part series will discuss the changes and new challenges CMOs are facing and explore some solutions.
COVID-19 as a force for change
Before we delve into digital marketing post-COVID, it’s important to understand how COVID-19 created change for organizations.
Some businesses had to change out of necessity. Established processes that involved in-person interactions became impractical, and many teams had to adapt to fluctuating demand.
Two years later, some significant challenges still force businesses to change. Close to 80% of small business owners feel that the economy has been getting worse recently. Inflation, supply chain issues, and labour challenges are emerging as the long-term economic effects of COVID-19 and creating a particularly challenging environment for businesses.
Some businesses also embraced change because they saw new opportunities during the pandemic. Moving some processes online helped organizations find a new way of doing things. Some adopted more flexible processes, while others discovered new niches.
The current trend is to transition toward a data-driven model. For organizations ready to embrace this model, there is a strong need for products and services adapted to remote or hybrid processes as well as a buying experience that supports data-driven decisions.
An increasingly digital buying journey
Digital transformation has been shaping growth for decades, but it’s been accelerating at a fast pace, with more businesses adopting remote work, automation, and data-driven processes. Plus, technologies like AI or low-code platforms are providing businesses with a sound foundation to accelerate their digital transformation.
It’s no surprise that the buying journey is increasingly happening online. In 2020, eCommerce grew by 27%. Growth has continued, and eCommerce now represents 22% of all retail sales. Experts believe eCommerce sales will exceed $7.3 billion by 2025.
This phenomenon goes beyond consumer products. The B2B buying journey is also moving to a digital-first environment.
Some organizations that already relied on digital channels strengthened their online presence with new post-COVID marketing strategies, while others shifted entire processes online. A striking example is a video-conferencing market, which is currently growing at a CAGR of 9.5%.
As the buying journey continues to move to a digital-first model, we’re also seeing buyers prefer a self-directed experience. They expect an omnichannel environment, and more organizations are investing in websites or apps to support buyers through the different stages of their journey.
Online experiences are quickly becoming the new normal, with 65% of B2B companies offering eCommerce. Digital channels are also outperforming in-person sales.
And, with buyers becoming more comfortable with digital channels, they’re increasing their budget for online purchases. In 2022, 75% of buyers are willing to spend over $50,000 through online sales channels, and a record-breaking 35% are ready to spend more than $500,000.
What does marketing post-COVID look like?
Between rising costs and new challenges linked to operating in a digital environment, many CMOs are seeing their profit margins shrink. Successful marketing campaigns are more important than ever due to the prevalence of online buying journeys and require a strategic approach.
Higher costs
Higher costs are one of the defining trends of digital marketing post-pandemic. Inflation has been wreaking havoc on businesses’ balance sheets lately, but there are deeper issues at play.
Many organizations switched to digital channels during the pandemic with little warning. The social media market alone is currently expanding at an impressive CAGR of over 39%.
The marketing industry wasn’t prepared to absorb marketing dollars from offline budgets. Costs went up to curb this sudden increase in demands.
Having more businesses develop their digital presence also results in heightened competition. It’s an issue for newcomers to the digital space who need to make significant investments to grow their presence and establish awareness of what they offer. Achieving marketing goals now requires a more significant investment of time and resources due to the increased competition.
Pay-per-click ads are an example of this trend. Marketers now need to spend more to target popular keywords on platforms like Google Ads or Facebook Ads. They can still expect an ROI of $2 for every dollar spent on average, but keywords can cost an average of $58 to target for industries like business services.
Plus, the growing complexity of the digital environment and the heightened expectations of customers mean marketers need to branch out. For instance, PPC costs are going up due to competition, but many CMOs are increasing their budget to account for video searches, and voice searches, or even targeting additional search engines like Facebook, which is currently getting 20 billion search engine visitors each month.
Anticipating future trends
While PPC ads are a good example of this trend, there are other channels driving costs for marketing campaigns.
Now that all the major browsers are moving away from third-party cookies, many businesses need a new approach. Retargeting strategies are no longer viable, and there is a need to invest in first-party data and content creation.
Plus, the shift to a 5G network will likely have an impact on consumer behaviours. Businesses will have to adapt by focusing on mobile experiences that facilitate the buying journey.
And, as more marketers continue to embrace a digital-first approach, competition will make it difficult to stand out unless a brand uses personalization. A winning personalization strategy requires investments in data and other solutions.
Finding a path forward
Spending more on ads and other digital channels results in a lower ROI. It also increases the average cost of acquiring a new customer, which is why customer care is now a top priority to increase retention.
Finding a path forward is challenging for many organizations due to the current economic downturn. Many businesses have at best a reduced budget and are at worst struggling. Inflation is a problem for 34% of small businesses, and, with a third of businesses ceasing operations during the pandemic, many organizations didn’t have a chance to recover fully.
Businesses are at a turning point, and the current rates of inflation and economic downturn suggest this situation will last. Organizations that don’t find a path forward to achieve growth are likely to fail.
From a marketing point of view, the way forward is a strategic approach with a pivot toward digital marketing while prioritizing cost-effective solutions and yielding results.
Grow with a managed service solution
What are managed services? Instead of handling marketing in-house, you can partner with a managed service provider and work with a team of experts. Besides developing and publishing content, these experts can help with on and off-page SEO, email marketing, social media, and more.
With Performics, Tempesta Media offers a proven approach to managed content marketing. It’s a turnkey solution that includes thoroughly assessing your marketing program, content development services, publication on different channels (including social media), influencer marketing, SEO, email marketing, and more. Plus, ongoing optimization ensures that your ROI increases over time to get the most out of this service.
Credit unions are having challenges keeping up with the demands of content marketing and SEO. They are increasingly turning to content marketing managed services to quickly close the gap.
Covid-19 changed the way that credit unions dramatically. During the height of the pandemic, they were forced to reduce their marketing spending. As a result, they started losing members. Fortunately, managed content marketing services have helped them start clawing their way back from the bring.
Outsourced content marketing has really become their secret superpower. Here is how outsourcing content marketing has helped them move forward.
Speed to market
By using an outsourced provider, credit unions are able to rapidly launch, optimize and scale their content marketing programs fast. By getting to scale quicker than their direct competitors, they are able to gain market share rapidly and establish a stronger moat around their company.
Leverage subject matter experts (SMEs)
Most credit union marketing teams are superb project managers and experts in their company. The challenge for them is having the depth of expertise in every area of marketing, including content marketing. Using a 3rd party provider gives your team access to specialized talent that can be used to build your internal team’s knowledge. Essentially, you are getting depth of expertise from day one.
SMEs also have a deep understanding of the pitfalls and risks associated with content marketing. They can help act as your sherpa and guide you around these obstacles.
Get a significant return on time (ROT)
Proactive review of your campaigns by content marketing professionals can identify opportunities for improvement fast. It’ll help you to concentrate on making business decisions instead of solely focusing on the content workflow.
Writers who are industry experts reduce the need for article revisions dramatically. They have unique and quick insights into their industries. Also, they understand key terms and trends. So, they save your company time and better target content to convert.
Automated reports allow you to spend more time on what really matters. It literally saves time and resources for your team.
Make your content marketing programs scale up quickly
The help of content marketing professionals will deliver your audience the right content at the right time.
Drive ROI in a transparent manner
You can save money with a content marketing managed service. It will help you increase your ROI by implementing solutions that can lead the business boldly ahead. With the help of a content marketing provider, you will deliver a positive member experience for your credit union and increasingly boost your ROI.
Managed service providers allow you to narrow your focus on your business needs. To minimize costs and maximize profit. So it is a great solution that will let your business grow.
In summary
If you want potential prospective members to engage your credit union, nail down your content marketing strategy by using professional content marketers. You’ll get the visibility that you need at a fraction of the cost.
Together with Tempesta Media, you can combine the power of speed to market, subject matter experts, return on time (ROT), and drive ROI. Learn more about Tempesta Media’s content marketing managed services and achieve rock star results for your business.
Designing a financial services content marketing strategy comes with unique issues. Here we outline a repeatable strategy for creating content that solves problems to engage and attract new customers in this niche.
Creating a financial services content marketing strategy can be a challenge for marketing teams. This is because financial services firms exist in a unique niche. Exploring what makes them different is an important part of developing a sound content process and strategy.
This might seem obvious, but asking yourself exactly what you’re trying to accomplish is essential. When we answer this question, it serves several functions. Asking the question early helps to clarify goals and eliminate fluff. Content that does this well will stand out if our audience is mostly Generation Z and Millenials versus Boomers or Gen Xers. This is because what is important in the financial life cycles of each of these groups is different. Young people typically have more debt, less income and higher spending than their older counterparts, who often have more assets, more income and less debt. Tailor your messaging to each group, and your results will thank you.
Create unique, detailed personas
To create great content is to craft content so it informs the audience while getting them to engage with it. Drawing them in can mean different things, though. It can be helpful to develop detailed marketing personas for each of the types you wish to attract. In this process, marketing teams decide who their desired customer is and what their biggest pain points are. What are they trying to accomplish? What stands in their way?
Then, the team can create content that leads each persona step by step through each stage of the customer acquisition process. Doing this in a financial services context might involve going into much more detail in this step since finances tend to color and be colored by other aspects of our lives. For example, it could be important to know for marketing purposes that Zach Zoomer, your Gen Z persona, drinks highly caffeinated drinks every day (and thus budgets for it and views this purchase as essential). Make your marketing personas as detailed as is reasonable for your campaign.
Identify bottlenecks
Finding the bottlenecks that impede progress is the longest and most involved step when designing a financial services content marketing strategy. Process bottlenecks that appear on the surface frequently aren’t the actual bottlenecks.
Once you’ve set the goal and identified the composite personas and problems you’ll be helping them solve, many times you will identify apparent bottlenecks before arriving at the real ones. Problems that appear on the surface can be complex outcomes of other sub-processes. Compliance tends to be a recurring bottleneck in financial services, for example. Still, solutions to compliance constraints often come about by examining those processes and finding ways to work with compliance personnel to speed things up.
Create simple rules to swarm bottlenecks
Once you’ve found the bottlenecks that inhibit your process, you can begin to create simple rules that eliminate them. A marketing manager could, for example, meet with the client’s compliance director and come up with processes that speed up approval times. Batch processing, creating AI-based scanning scripts, or even training and certifying an editor to pre-approve content could all be possible solutions.
This entire process of “Goal, Bottleneck, Rules” can also be applied to each smaller issue. Helping the compliance team to identify their true goal could help to streamline their process, for example.
Get help with financial services content marketing
At Tempesta Media, financial services is one of three core industries that our managed service solution serves. We can help you build and capitalize on your content marketing strategy to connect with your target audience and grow your customer base. To find out more about how we can help you, contact us today.
You can reach an ideal audience with your finance content marketing efforts.
The financial services market is projected to reach $22.5 trillion by the end of 2021, and you can be a part of this 9.9% growth rate by investing in finance content marketing strategies.
The financial services industry has already shifted methods in the last five years. The good news is that most of your prospects are already searching online for a financial advisor, meaning that you have an audience, and they are interested. In fact, mobile searches for financial planning have jumped by 70%, according to Google.
So, now is the perfect time to attract clients with your financial content marketing efforts. And you’ll be sure to see a positive return on investment.
What is finance content marketing?
Finance content marketing taps into digital marketing strategies and deliverables specifically related to financial services. Some examples of deliverables include blog posts, emails, infographics, social media, videos, and websites that educate your audience. You want to solve their problems with your products and services.
Before you can begin to solve problems for your audience though, you must first build a relationship with them. Trust is a crucial part of financial content marketing, as your audience needs to know you are a credible source who they can rely on for something so important as their money.
How does financial services content marketing help your business?
Finances can be scary and intimidating for your audience. Your job is to offer financial tips and ideas that will help your audience better manage their money, and in turn, trust your expertise for future problems they may have.
By offering content that’s easy to understand, you’re also building trust in your products and services. You’re establishing yourself as an authority, which directly correlates with higher conversions and better customer outreach. You should be the go-to resource whenever they have any questions or concerns about their financial health or what to do.
By doing so, you’re connecting with your financial services prospects and clients in real and direct ways. That direct access allows your prospects and clients to trust you.
They begin to see that you’re there to help them every step of the way. That’s a level of trust and commitment that is the basis for long-term commitments and loyalty, which drives revenue at a lower cost.
What kinds of content do you cover with content marketing financial services?
Your financial services marketing efforts cover many areas of content and deliverables. But, you’ll probably start at the basics:
Infographics: Helping your audience understand processes and digest information with visuals that are easy to decipher.
Blog posts: Quick-hitting articles that answer common questions, address typical challenges, cover relevant industry topics, and offer actionable takeaways to establish value with your audience so they come back for more.
Long-form content: Establishing thought leadership and authority in the industry.
Customer stories: Showing potential clients how you’ve helped people like them so they have a real-world (and more reliable) explanation of the value you can offer.
Get help
Content helps portray you as an authentic and authoritative voice in the industry. You’ve got the experience and background that your prospects and clients demand, and with content marketing, you can show that to them easily.
At Tempesta Media, financial services is one of the core industries we serve. With our managed service solution, we can help you take control over your finance content marketing program to reach and appeal to your audience and start gaining ROI.
To learn more about how we can help, contact us today.
Credit unions are constantly changing with the times to keep ahead of the competition. To stay current, it is time to take a look at what tendencies are on the horizon for the rest of 2021 and beyond.
This blog post will cover top credit union marketing trends and how you can start implementing them to improve your chances of success.
The marketing landscape is changing continuously in the financial industry. To keep up with the latest trends, use the following tips for successful credit union marketing.
Implement digital financial tools
Consumers today are more aware of cutting-edge technologies, which is resulting in increasing demand for self-service banking and other digital-based services (such as financial digital tools). In fact, digital banking stats expect that the total number of mobile and online banking users will surpass 3.6 billion by 2024.
Through digital tools, consumers can take better control of their finances than ever before. As credit unions continue to experience mounting competitive exposure in the marketplace, the financial industry will ultimately shift toward innovative digital tools that are mutually beneficial to financial institutions and consumers alike.
Credit unions should invest in innovation to make the transition to a more technologically driven future. Leveraging payment solutions and other delivery channel technologies will enable you to provide a variety of modern mobile cooperative financial services that maintain savings and income within the movement.
Use chatbots to improve customer experience and collect user data
Chatbots are computer programs designed to simulate conversation with real humans. Credit union marketing departments widely use chatbots to offer faster and more direct communication with consumers.
Some of the advantages of chatbots are that they are easy to deploy, do not consume a lot of time, and can be used to answer simple questions via instant messaging applications. Furthermore, bots are designed to help the customer during the day, but they also collect valuable information about the user, which is a part of banking content marketing efforts.
Bots may be beneficial for automating routine tasks, responding to typical client inquiries, and even closing deals.
Build individual member experience
In the ever-changing world of banking, credit unions are turning to new strategies to stay competitive. One of the most comprehensive strategies is to focus on members. According to the annual American Consumer Satisfaction Index survey, credit unions “fell 2.5% to a score of 77 on a 100-point scale” – behind banks by one point. The more you can focus on your members, the happier they will be, which will ultimately lead to higher customer satisfaction.
Financial institutions must meet the expectations of educated consumers for a consistent, highly personalized experience across all digital and physical touchpoints, or else members will switch over to another organization. To effectively satisfy customer demands, you should first understand them. Knowing customers’ needs will allow you to match products and services to customer behaviors and intent dynamically.
Connect with your audience as a part of your credit union marketing campaign
When it comes to credit union marketing trends for 2021, the first thing to keep in mind is who you’re marketing to. You may need to create online and offline events and programs for your target audience. By doing so, you can build trust and long-lasting connections.
For example:
Newsletters. This is one of the most significant ways to reach a target audience in a more personalized manner. Make sure that the language and tone are light and conversational.
Social media engagement. Create social media polls to ask customers about their needs and pain points. It will give you the chance to understand where improvements are needed. Ask the right questions to receive feedback.
Content marketing. Provide valuable insights and establish yourself as a thought leader.
Digitize your processes to attract a younger audience
With the proliferation of mobile devices and online marketing, credit unions need to focus on using their digital presence to help engage with younger users and those who want to interact outside the traditional banking content marketing system.
The millennial market has shown itself to be more receptive than past generations to leveraging new technologies. Millennials are the most active online bankers of all ages. They tend to search offers online, with 31% of them using apps to discover deals.
So, it makes sense for you to consider utilizing these new technologies to further your business. Keep in mind what your customers’ needs are based on their age range. For example, when you think of millennials, it would make sense to consider their struggle of financial uncertainty during these times and propose services accordingly that address their concerns and economic demands.
In summary
In 2021, a tremendous planned marketing strategy can play a critical role for credit unions. By following and implementing a rapid change in marketing trends in digital banking usage, you will be excited to see what positive impact it can bring for your credit union development.
Tempesta Media’s managed service solution assists financial services firms in generating profits and boosting engagement. We can help scale your strategy to enhance your client base through our extensive experience in digital marketing. Content, social media, and influencer marketing are all seamlessly integrated into our managed service solution for the financial industry to produce revenue for you.
Contact us to optimize your bottom line performance while minimizing your costs.
