Tag: marketing 101

A dartboard with darts hitting near the bullseye represents the goal of effectively setting marketing goals.
Key takeaways: Ground your marketing goals in real data and insights.  Your marketing goals need to align with your audience’s behavior.  Partneri...
Woman reading
Humor is the great equalizer, especially on social media. Social platforms welcome funny content as a way for brands to engage audiences.But how you use humor a...
Person uses laptop and notebook to research Answer Engine Optimization for visibility in 2026
Key takeaways: Google visibility in 2026 is about optimizing for AI-driven search.  AI-cited businesses typically have higher conversions.  Tempesta M...
Image of a marketing sales funnel representing lead generation for contractors
Key takeaways: A website alone no longer generates leads. Proof of your work is one of the biggest trust drivers.  You get chosen from real, upfro...
Electrician repairing a fuse in a home electrical panel
Key Takeaways: You don’t need more leads, you need the right leads. Prioritizing quality over quantity leads to better ROI and faster conversion rates.&n...
A person reviews blueprints while using a laptop at a desk with a yellow hard hat nearby, illustrating AI in the trades.
Key takeaways: AI adoption is on the rise in the trades, and many contractors are already utilizing AI tools. Common uses include AI-powered job estim...

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