Use Content Marketing Services to Boost Your Business

Scaling your business is challenging, but content marketing services can supplement your team and meet your needs so you can grow and succeed efficiently.

Maybe you’ve been in business for decades, but times are changing and you may not be sure how to reach younger audiences. Or maybe your business has gotten off the ground somewhat recently, but you still haven’t quite figured out who your buyers are. In either case and everywhere in between, content marketing services can make a surprising difference. Content marketing is all about creating useful content that reaches your prospective buyers where they are and helps you grow your business.

What is content marketing?

Content marketing involves developing materials and sharing them with your audience online. For example, you might share blogs, social media posts, videos, or other multimedia content.

The purpose of your content marketing efforts is to engage with your audience to attract, convert, and retain customers.

Content marketing allows you to create digital assets that are designed to be consistent, relevant, and valuable. Marketing strategies have evolved over the years just as audiences have become savvier and more discerning. So, your focus also needs to change to better deliver the authentic, informative, and useful content that your audience now expects. You can offer them the advice they need to make an educated decision.

Every blog post and video should guide and nurture your audience to help them make a buying decision. If you need help creating excellent content, you might want to look into hiring a content marketing services partner.

Who is your target audience for content marketing?

Your target audience is the group of people who would most benefit from your products and services. They tend to share common characteristics, including demographic and behavioral patterns. Once you identify them, you can focus on developing and delivering the content that will best serve them. For example, if you are identifying a financial services content marketing audience, you need to know who is interested in services like:
  • Personal loans.
  • Checking and savings.
  • Lines of credit.
  • Home mortgages.
  • Corporate loans.
  • Wealth management.

You also need to answer questions like:

  • What age range am I trying to sell to? Gen Z and millennials looking to build their savings and buy their first home? Or perhaps Gen X looking for retirement services? Startup businesses wanting to scale?
  • What geographic area am I targeting? Do your services only reach regionally? Are you a credit union that focuses on the local community? Or can your online solutions cater to anyone in the US?
  • What is the typical behavior of my audience? Are they smart with money or looking for guidance? What do they like to spend their money on?

Similarly, if your field is healthcare, you might need a healthcare content marketing strategy to help you find the target audience for the specific services you offer. Then you can make sure your content reaches them effectively.

Benefits of content marketing services

Content marketing represents a significant competitive advantage for your company. No matter what industry or focus you work in, such as business services, financial services, or healthcare, it allows you to:
  • Post and distribute effective content.
  • Engage with your audience, which translates to better growth rates for your company and more leads.

Here are a few of the goals you can accomplish with professional content marketing services.

Achieve higher expertise, authority, and trust

Google’s Search Quality Rater guidelines first introduced the concept of Expertise, Authority, and Trust (EAT). It’s a way to evaluate the quality of a website. Google looks at the purpose of your website, but it also considers the content quality and amount, the reputation of the site, and the background. Effective content marketing helps you achieve a higher EAT ranking.

Define brand personality

Your brand is more than the face of the company. It’s not just about your brand colors and logo:
  • Know what your company stands for, what your values are, and what drives you and your team to deliver on your promises to your customer.
  • Allow your customers to understand and appreciate your brand personality.

Content marketing helps you weave a story about your brand. Once you’ve settled on your brand personality, content marketing services can help you use it consistently.

Close gaps in the conversion funnel

You use content marketing as part of your conversion funnel to propel your audience through the stages of their customer journey. You’re moving your customers from awareness to consideration by providing relevant and compelling blog posts and website content.
 
Each of your customers may have a different need for information that will help them make that final decision to buy. As you closely track and test your content marketing efforts using metrics and analytics, you can also gauge where to make improvements. Close those gaps or cracks in the process to achieve greater efficacy.

Develop stronger brand loyalty

Your content marketing allows you to better engage with your audience. You’re demonstrating who you are and what you offer. It’s a relationship predicated on sharing relevant and compelling information.
 
As your audience grows to trust and rely on your company as their go-to brand, you will continue to offer quality content. And you will continually try to guide your audience toward the best buying decisions possible, based on the resources you’ve offered.

Enhance accessibility for a broader audience

You should always look for ways to enhance your accessibility options for your audience. There are customers who need to read and hear your content. Others simply love to skim through the main points and see your beautiful photography:
  • Offer options that will appeal to different types of customers.
  • Support the needs of all your audience members.
  • Consider how you are deploying those digital resources.
Depending on your brand, you might need to provide digital assets. Content marketing services offer many of these content types:
  • Blog posts.
  • Emails.
  • Infographics.
  • Interviews.
  • Live Q&A.
  • How-tos.
  • Webinars.
  • Social media posts.
Carefully track and test your content marketing strategy to find which of these options works the best for you and your audience.

Expand brand awareness

Content marketing can also help you raise brand awareness:
  • Invite your audience to engage in your brand community.
  • Engage with your audience, which can encourage loyalty while growing your army of brand advocates.

Foster better conversion rates

No matter how successful your company is, you still need to focus on your conversion rate. Content marketing is a key factor in improving this metric. It helps your audience discover your solutions so they can learn about and buy your products and services.
 
Content marketing can offer the lowdown on all your customers’ questions and concerns. Your content should be clear, concise, and easy to digest. If it meets these criteria, your content marketing campaign will foster better conversion rates.

Generate more quality leads

The most obvious benefit of content marketing is that you’re able to generate more quality leads by following these steps:
  • Understanding your audience.
  • Creating a content marketing strategy.
  • Effectively using your blog to raise brand awareness.
As a full-service marketing agency, Tempesta Media can help you achieve your goal of putting yourself at the top of the business game. Our content marketing services help you generate the best possible results.

Increase organic search traffic

With your content marketing efforts, you can improve your search engine optimization (SEO). When your articles are optimized to rank for particular keywords, you’ll increase your organic traffic. Be sure that your articles contain straightforward language and insert your keywords naturally in the content. Remember, you’re writing for your audience and the search engines, so you need to make sure the content is readable by the human eye. If you achieve the right balance of readability and SEO, search engines will award you a higher spot on search results, thereby increasing your organic traffic.

Increase social media engagement and PR results

Content marketing is the perfect material to show your authenticity and personality. Use your content partner’s creative expertise to produce a powerful and touching tone across your marketing platforms. As you post engaging content, you can increase social media engagement and PR results:
  • Strengthen the way you interact with your customers.
  • Build and reinforce customer loyalty.
  • Increase your sales.
Be active on social media. Many industries’ core audiences live on platforms like Facebook, Twitter, and LinkedIn, so posting and interacting on this medium will increase your accessibility and engagement. That way, your customers will feel more confident in what you have to offer since you are building a relationship with them based on their needs and conveniences.

How do content marketing services work?

The best content marketing solutions consider the following factors in how you attract leads:

Awareness

Content marketing uses educational, how-to advice to raise awareness and focus on your audience’s major concerns. In this initial phase, you’re not selling your services yet, so a content marketing agency will aim to:
 
  • Engage with the audience.
  • Help them understand the value of your products and services.
  • Educate them on their problem and potential solutions.

The goal here is to establish yourself as a thought leader and a helpful giver of advice. You want to establish authority at this stage so that the audience will begin to trust your expertise and return to you for further information.

Consideration

In the consideration phase, content marketing experts use case studies, how-to articles and videos, checklists, and worksheets to:
 
  • Educate your audience.
  • Help them understand which features will best meet their needs.
  • Help them differentiate the option that’s best for them.

At this point, the audience is actively looking for a solution to their problem. They understand the issue they’re having and are now searching for the best way to solve the problem. Here is where you want to plant your solution in their head.

Closing

In the closing stage, a content marketing services provider uses buyer’s guides, case studies, user-generated content, product videos, and research reports to help your audience finalize their decision. You want to show your knowledge and expertise while differentiating benefits. Closing often focuses on the end goal of the sale, but your audience still needs enough information to move forward with that decision. Top-tier content marketing services can help you reach your goals at every buyer stage.

How to get started with content marketing

With all the complexity and variables involved in content marketing, you might not know where to start. That’s okay. The important thing to remember is to not get overwhelmed. Just start at the beginning, and work your way through the process.

You’ll soon find that your content marketing efforts are much more manageable than you expected. Here’s how to get started.

Identify your target audience

You need to know your target audience. So, understand the groups of people who will benefit from your products and services. Consider the challenges they face and how you can meet their needs across industries.

In financial services content marketing, as mentioned above, you might be targeting prospects who are interested in a mortgage, a loan or other credit scenarios.

In healthcare content marketing, you may target low-income patients, or maybe you are in B2B healthcare, so you may want to reach hospitals, clinics, or other organizations. Whatever your industry, you will need to:

  • Develop a profile of the ideal customer.
  • Deliver compelling content that will inspire them to move forward.

Often, you can find content marketing services that specialize in your field.

Determine your digital assets

You should build upon what you’ve found about your target audience:
 
  • Consider which assets and formats will best deliver your message.
  • Size and optimize your digital assets so that they can best showcase your content on the platforms.

In financial services content marketing, you might rely on social media posts, blog posts, and white papers to connect with your clients.

In healthcare content marketing, you might post website content or send emails to encourage prospective patients to schedule an appointment.

Build your editorial content

The next step is to create and optimize your content. Write, edit, proofread, and hone your content to target your ideal audience. The quality of your content directly affects how your audience will respond to your messaging. If it’s poorly written with lots of errors, your audience may judge you negatively.

Determine distribution channels

You have lots of options for distribution channels, but that doesn’t mean you should post content everywhere all at once:
 
  • Look at demographics and behavior to determine where your audience spends their time, and focus on those first.
  • Consider posting on Facebook, Twitter, and LinkedIn, as those are some of the most generally popular platforms.
  • Remember that you don’t need to have a presence on every platform. While you want to be accessible, don’t waste resources on channels that won’t give you an ROI.
  • Take advantage of analytics and data to find out what channels work best for your needs.

Develop best practices

As a marketer, you should develop best practices for your content marketing efforts to maintain success and grow. Here are a few:
 
  • Conduct research to determine which topics are most interesting to your audience.
  • Focus on readability.
  • Keep content simple and helpful.
  • Write for people, not just search engines.
  • Develop a persona as necessary.
  • Use imagery effectively.
  • Publish unique and compelling content.
  • Make your content responsive.
  • Use concise, action-oriented language.
  • Target optimal keywords.
  • Use credible, timely sources.
Make sure to cover all your bases. After all, forgetting a step in the process can make your content look sloppy. Create a checklist to ensure quality control, and build out your editorial calendar so you can deliver high-quality content at consistent intervals.

Partner with an expert

Tempesta Media is a content marketing services partner that offers performance-based solutions. Our goal and purpose are to drive revenue for your business. We offer a range of services designed to meet your needs. It doesn’t matter if you’re just starting out or you’ve been marketing for years.

Signs that your business needs help with content marketing

Most companies use content marketing, although not every company uses it as effectively as possible. To make sure you’re getting the most out of it, keep an eye out for a few red flags. Here are some signs to watch out for and ones that a content marketing services company can help you address:

Your audience is not first

You need content marketing when you are not focusing on your audience as an essential part of your business strategy. Effective content marketing depends on finding the best ways to serve your audience.

Aim to improve the lives of your audience members.

You haven’t determined the makeup of your target audience

You need to determine the buyer personas for your audience. Why? When you don’t know your audience or understand how to reach them, you’re just wasting money and time. But with an effective buyer persona, you’ll be able to create valuable, relevant content. You’ll also be able to effectively convert your audience.

Your company website and blog don’t look professional

Your company website pages are some of the most basic elements of your content marketing. There may be a number of reasons why your website or blog does not look professional:
 
  • The website domain is confusing or convoluted.
  • Your website template looks outdated.
  • The site takes forever to load.
  • It’s not clear who your audience is.
  • You don’t have a good system for searching your website.
  • There are spelling and formatting errors.
Your website is also one of the easiest things to fix. You can build a sleek, professional website by following these steps:
 
  • Set up a custom domain name.
  • Use a compelling template.
  • Optimize the site for fast loading.
  • Target your audience with your language and graphics.
  • Proofread and edit the content on your site.

You don’t optimize your content

A key part of your content marketing efforts will always be to optimize your content. Google expects “freshness” when it ranks web pages. Continue to optimize your content and you can achieve the results you want and need.

Tempesta Media services and features

At Tempesta Media, we are a full-service content marketing services partner that can help you at any stage of your journey.

Planning

We can help you develop a content marketing plan that will best address your company’s needs both now and in the future with the following processes:
 
  • Voice Profiles™. Our comprehensive Voice Profile questionnaire helps us understand your company’s voice by gathering details about your values, solutions, and perspectives. It’s an essential step that allows us to deliver the high-quality content you need.
  • Writer auditions. We offer you an audition functionality so you can test the quality of a writer’s work before we add them to your content marketing team. Writer auditions are the best way to assess whether a writer will deliver the voice and content you need.
  • Competitor analysis. You can’t develop and optimize your content marketing efforts in a vacuum. Your competitors are going after the same audience with their marketing strategies. That means you must regularly conduct a competitive analysis to learn from and react to those efforts.
  • Dynamic content calendar. Your editorial calendar is an essential part of your content marketing efforts. This dynamic content calendar lets you track due dates, content production, and distribution channels in one place.

Content services

Content services is one of our most popular content marketing packages. It allows you to tap into a wealth of expertise and resources to meet your needs:
 
  • Order from 13 different types of content. We offer a variety of content types for every stage of your sales funnel. With our pool of talent, we can support your content needs across industries and topics. We make it easy for you to develop the content you need for your content marketing campaigns.
  • Editing-only for content you create. Tempesta Media offers editing services to quickly optimize your content. We remove errors while standardizing your language and formatting. We also optimize for brand and voice, promote readability, and streamline production.
  • Unlimited revisions. With unlimited revisions, we ensure you’re satisfied with the content you’ve ordered. We work to provide quality, well-researched content, with your satisfaction guaranteed. We’re dedicated to your success, so we work to give you the best possible results.
  • Defined content turnaround times. We offer clearly defined content turnaround times. You’re never left wondering or guessing. You’ll know when to expect the content you need for your content marketing campaign based on your editorial calendar.
  • Multiple content download formats. As a special benefit of our content marketing services, we offer a range of digital assets, such as blog posts, emails, social media posts, and more. We make the content you need available in PDF, HTML, RTF, and DOCX formats.
Social media
 
Tempesta Media is a social media management company. We deliver custom content marketing services to help you save time while successfully managing your social media networks. We make it quick and easy to be consistent with your audience engagement via social media:
 
  • LinkedIn, Facebook, and Twitter. Content marketing via the most popular social media channels can be a full-time job. We offer comprehensive recommendations for publishing on LinkedIn, Facebook, and Twitter. Our services support the types of content you need for each platform.
  • Curated and custom social posts. We develop the best curated and custom social posts to reach your audience. Our services generate interest, but we also boost traffic to your business as a full-service marketing agency. Our team of professionals can create the social posts you need to drive traffic and encourage engagement.
  • Post scheduling and management. We consult with you to optimize your social media post scheduling and management. We can help you determine which social media platforms your company will post to, as well as the frequency at which you will post. We can take you through the entire process, from creation through distribution and optimization.
Influencer marketing
 
Influencer marketing has grown in popularity in recent years. It allows you to better engage with your audience via your employees and other advocates. Our services help you manage your influencer programs by ensuring that the messaging is positive and effective. Our micro-influencer content marketing services program drives brand engagement and proven results:
 
  • Employee Advocacy Program. Our Employee Advocacy Program fosters authenticity and trust from the ranks of your employees. You can tap into the power of social media. Those voices personify the strategic approach and culture of your company and add a personal touch.
  • Fan Manager Program. You may not have the time and resources to support an in-house Fan Manager Program. We provide this important content marketing service for your company at a low cost. It’s a great way to propel action and engagement.
  • Brand Ambassador Program. Our Brand Ambassador Program highlights and supports a customer-product-service relationship. We help you manage ambassadors who have influence over a large audience. It takes special care to ensure the ambassador embodies your corporate identity and represents your values, image, and ethics.

Integrations

We offer integrations that are a cornerstone of your content marketing efforts. Our integrations save time and money so you can spend more resources on growing your company:
 
  • WordPress and HubSpot. We take care of all the elements of content writing and editing, and we even make it easy for you to publish content via WordPress, making the process quick and easy.
  • Google Analytics. If you fail to use Google Analytics effectively, you can experience detrimental effects. This means you may not see an increase in traffic and you may not know where your traffic comes from. We allow you to track and optimize your content with this integration. You can track your publications to see what topics are performing and what areas you are lacking in. Ultimately, you can use this data to improve organic searches, bounce rate, and average session duration.
Analytics
 
We offer analytics as part of your content marketing strategy. Our services allow you to track metrics and further optimize your program. With our help, you can be better prepared to make business decisions and be better able to deliver the content and services your audience wants:
 
  • Content analytics. Our content analytics platform allows you to review and measure content performance metrics so you can optimize your messaging to resonate with your audience and inspire them to buy. We offer insights and understanding about your customers so you can learn what your prospects want. Our wealth of content analytics allows you to make better decisions about your business growth and development.
  • Social media analytics. Our social media analytics services allow you to track your progress. We look at your comments, cost per lead, follow count, and impressions. We also consider your lead conversion rate, likes, mentions, number of customer service issues resolved, and share of voice.
  • Influencer analytics. Our influencer analytics services allow you to track audience growth factors. We look at conversions, referral traffic, and various engagement KPIs to help you identify the top-performing influencers.

How Tempesta Media can help with content marketing services

No matter what type of business you’re in, there’s no better way to reach out to your prospective customers than to add content marketing to your strategy. Superior content sets you apart from your competitors and shows your audience that you’re listening.
 
Need help? Our content marketing services offer you the tools and expertise to launch, optimize, and scale your content marketing program. Our platform and seasoned writing and editing teams are ready to support your efforts at every stage of the sales funnel so you can achieve the results you’re looking for.
 
If your program isn’t performing, we offer a wide range of services and content marketing packages to fit your company. To learn more, contact us today.

5 Amazing Ways a Content Marketing Service Drives Results Quickly

Credit unions are having challenges keeping up with the demands of content marketing and SEO. They are increasingly turning to content marketing managed services to quickly close the gap. Here are 5 surprising ways content marketing services are driving results for credit unions.

Covid19 changed the way that credit unions dramatically. During the height of the pandemic, they were forced to reduce their marketing spending. As a result, they started losing members. Fortunately, managed content marketing services have helped them start clawing their way back from the bring.

Outsourced content marketing has really become their secret superpower. Here is how outsourcing content marketing has helped them move forward.

Speed to market

By using an outsourced provider, credit unions are able to rapidly launch, optimize and scale their content marketing programs fast. By getting to scale quicker than their direct competitors, they are able to gain market share rapidly and establish a stronger moat around their company.

Leverage subject matter experts (SMEs)

Most credit union marketing teams are superb project managers and experts in their company. The challenge for them is having the depth of expertise in every area of marketing, including content marketing. Using a 3rd party provider gives your team access to specialized talent that can be used to build your internal team’s knowledge. Essentially, you are getting depth of expertise from day one.

SMEs also have a deep understanding of the pitfalls and risks associated with content marketing. They can help act as your sherpa and guide you around these obstacles.

Get a significant return on time (ROT)

Proactive review of your campaigns by content marketing professionals can identify opportunities for improvement fast. It’ll help you to concentrate on making business decisions instead of solely focusing on the content workflow.

Writers who are industry experts reduce the need for article revisions dramatically. They have unique and quick insights into their industries. Also, they understand key terms and trends. So, they save your company time and better target content to convert.

Automated reports allow you to spend more time on what really matters. It literally saves time and resources for your team.

Make your content marketing programs scale up quickly

The help of content marketing professionals will deliver your audience the right content at the right time.

Drive ROI in a transparent manner

You can save money with a content marketing managed service. It will help you increase your ROI by implementing solutions that can lead the business boldly ahead. With the help of a content marketing provider, you will deliver a positive member experience for your credit union and increasingly boost your ROI.

Managed service providers allow you to narrow your focus on your business needs. To minimize costs and maximize profit. So it is a great solution that will let your business grow.

In summary

If you want potential prospective members to engage your credit union, nail down your content marketing strategy by using professional content marketers. You’ll get the visibility that you need at a fraction of the cost.

Together with Tempesta Media, you can combine the power of speed to market, subject matter experts, return on time (ROT), and drive ROI. Learn more about Tempesta Media’s content marketing managed services and achieve rock star results for your business.

How Can MSP Marketing Increase ROI for E-Commerce?

Because e-commerce is content-rich, good content and effective content can become so entangled that they blend and it becomes difficult to tell them apart. Managed service provider marketing, or MSP marketing, can use your company’s content in ways that launch its ROI to otherworldly levels.

What is MSP marketing?

MSP marketing, in this context, refers to marketing efforts implemented at scale, in a coordinated fashion, and using advanced technology. Most businesses that feature e-commerce do so to serve their customers better and increase their competitiveness. Many, however, also quickly see that marketing for these avenues can be highly involved. For an e-commerce business, SEO alone is more work than most owners have the staff or acumen to tackle on their own. Social media can then get neglected, email can get less attention, and marketing coordination or direction can dive before long. This is where an MSP marketing provider can bring a team of specialists to drive a meaningful ROI increase at a reasonable price, adding real value at the customer level. Such a partner can also enable you to scale up quickly and easily.

Why is MSP marketing so effective?

MSP marketing leans heavily on technology and on letting the service drive productivity gains. This means it scales well, which is to say specialists do it best. A business that adds an e-commerce function is adding a lot of work they might not realize they’re adding, particularly related to marketing. This can quickly overwhelm a business, even one with a well-staffed marketing department, because e-commerce creates a lot of new, often underappreciated marketing needs. An MSP marketing specialist can very quickly spool up a suite of services at a fixed monthly price to increase ROI without inflating content budgets.

Less content, more uses

The MSP marketing approach uses state-of-the-art AI and machine learning technology to identify patterns the human mind cannot. It then gets the most out of each piece of content by using the information it has gleaned to repurpose and stack content in ways that increase its usefulness. For example, the long-form blog post can be cut into pieces, and each piece can be featured in a different medium or combined with another piece of content.

All the skills, and outreach too

One of the best ROIs in marketing comes from manual outreach, which is the effort involved in approaching influencers to get them to collaborate with you, let you publish on their platforms, and interact with your products. When you engage an MSP marketing company to help you, this is perhaps one of the greatest advantages you can expect to gain. A full-service marketing agency can automate and scale the entire process of recruiting influencers to work with you as part of a suite of services and at an affordable monthly retainer.

Conclusion

Using an MSP marketing company to scale your e-commerce efforts is a financial act at its core. It pays off with much more than a simple ROI, however. Some of the rewards can be intangible as new relationships and opportunities interact to produce new business and new ways to combine channels. And, with the focus of MSP marketing on increasing ROI already, these intangibles can often make results genuinely spectacular. If you would like to explore the ways our managed services platform can help your business scale its e-commerce efforts, please get in touch with us.

How Can a Full-Service Marketing Agency Help You Stand Out When Selling Online?

A full-service marketing agency can supplement your team where you need it most.

E-commerce continues to boom and grow exponentially. In 2020, retailers saw a whopping 25.7% surge in online sales, and projections expect 2021 will see an additional 16.8% climb. Sales are expected to be more than $4.9 trillion by year’s end. While the statistics are strong, it also means competition will increase. To make your mark in an already crowded online space, you’ll want to take specific steps to stand out from the competition. A full-service marketing agency can help. Here’s how.

What are 5 ways a full-service marketing agency can help you stand out in a competitive online space?

1. Identify your audience

To start, your partner can help you identify and get to know your target audience to gain a clear understanding of them. Once the ideal customer is understood, you can move forward:

  • Pinpoint the pain point of your target audience.
  • Flesh out the solution you plan to offer them.
  • Identify the demographics you want to target.
  • Write a sentence to describe your ideal customer.

After completing your audience profile, you can begin to strategize and plan for their customer journey. An experienced marketing agency can help you work this out too.

2. Set goals and objectives

The ultimate goal for any business is to increase revenue and boost profits. However, to achieve those results, you need to take specific steps. The path to online success won’t happen overnight. To reach the end game, set goals and objectives, such as:

  • Identify ways to increase organic traffic.
  • Uncover methods to gain leads.
  • Improve conversion rates.
  • Boost customer lifetime value.
  • Lower customer acquisition costs.
  • Discover channels to catch consumers’ eyes.

Tangible metrics will help you track what’s working in your marketing strategy and, perhaps more importantly, what isn’t working. This way, you can pivot to try something else. A content marketing expert can help you with all of the above.

3. Plan a content marketing strategy

To gain better visibility online, a good plan is necessary to succeed. Developing a content marketing strategy designed to encompass a variety of approaches will help get you there. Your partner can help you build a strategy from the ground up and:

  • Determine delivery channels.
  • Develop a style guide.
  • Create a content schedule.
  • Establish a social media presence and management.
  • Plan and deliver targeted content.
  • Analyze the performance of all marketing channels.

Ultimately, strategizing your content can result in a more prominent web presence, increase interest, boost outreach and position you as a thought leader. Furthermore, it’ll help you to build stronger – and better – relationships with your customers.

4. Develop a comprehensive SEO strategy

Search engine optimization is a vital part of an online marketing strategy. It’s highly effective, drives web traffic, and spurs online growth. A full-service content marketing agency can help:

  • Ensure your website’s pages are SEO optimized and use good keywords.
  • Develop a blog with a steady stream of content your customers want.
  • Stand out against competitors as a thought leader and expert in your field.

Your knowledgeable content marketing partner will also make certain you stick to best SEO optimization practices while avoiding the biggest SEO mistakes. As a result, you’ll enjoy better Google (and other search engines) indexing.

5. Integrate automation

The more you can automate, the better. You’ll be able to dedicate your resources to other important tasks, such as personalized customer service and pursuing core competencies. Your managed service provider partner can streamline the content process and develop a seamless approach to boost your online visibility.

It’s difficult for many companies to bolster their web visibility to attract online customers. However, with a good content marketing strategy and an expert partner to help, you’ll soon find your company achieving the results you want.

Tempesta Media is a full-service marketing agency and will work with you to achieve your online marketing goals. We invite you to contact us today. Learn more about how we can help you boost your brand’s web visibility. We’re happy to answer any questions.

How Can Outsourced Marketing Services Improve Your ROI?

Cost is a key consideration for outsourced marketing services. However, the value or ROI you get out of outsourcing is just as important.

Outsourced marketing services can help you focus on what’s important by reducing the workload of your internal team. They can also help you get more out of your marketing efforts with content and strategies that support growth and a higher ROI.

Extend your internal team

Your ROI can increase across several processes if you take a strategic approach to assigning tasks.

It can be hard to let go of control over certain processes. But, the right content marketing solutions will become extensions of your internal team. They will take over time-consuming tasks so that employees can focus on projects that require their knowledge and experience.

A wider pool of talents

With 59 million freelancers in the US, there is a vast pool of talent to draw from. Some marketing services have their own internal team of employees with diverse backgrounds and skillsets.

Outsourcing content marketing gives you access to a much larger pool of talent. You can use this resource to boost your ROI. From industry experts who can establish your brand as a thought leader to experienced marketers who can increase lead generation, your content will make a difference.

Plus, some experts can help you with establishing a marketing strategy or with conducting market research to explore new possibilities.

You’ll also get insights into the results of your campaigns. These measurable results will improve visibility over your marketing efforts and help you optimize your ROI.

Become more resilient

In 70% of cases, cost reduction is a key reason for outsourcing. Spending less on marketing means you can invest in other areas for growth and resilience.

And with the pandemic reducing profit margins, outsourcing some tasks can prevent burnout and issues with quality.

Besides, outsourcing is a scalable solution. It allows you to adapt quickly to a changing situation without overwhelming employees with new expectations.

Increase production when needed

As your ROI goes up, you might decide to allocate a larger budget towards your marketing efforts and increase your online presence.

Scaling up content production internally would require new hires. However, outsourcing is a much more flexible solution. You can ask your content marketing partner to bring in new team members for your projects as needed.

If you’re considering outsourcing, it is important to understand that it can drive ROI for your business in multiple ways. As a result, you can focus on growth initiatives without sacrificing your marketing program or your team’s productivity. With expertise, measurable results, and an emphasis on quality, Tempesta Media offers outsourced marketing services with everything you need to succeed. Are you ready to achieve a higher marketing ROI with content marketing solutions? Get in touch with us to learn how!

How a Marketing Managed Service Provider can Maximize Your ROI

As a business owner, you know there are plenty of ways you could be spending your time to develop and boost your business strategy. A marketing managed service provider can help you do your job effectively by ensuring the processes you outsource run smoothly. 

For business owners, it’s important to remember that having a strong marketing strategy in place and running is what drives business success. This is where the decision to consider a marketing managed service provider (MSP) comes in. 

Many companies don’t have an in-house marketing team at all. Or they entrust their marketing management to employees from various departments — employees who lack the time and experience to make it work properly. Among the many things your employees are responsible for, they might also be in charge of social media postings, email marketing, blog writing, SEO optimization and other tasks related to content production for the business. 

If you’re still trying to manage marketing on your own, spending hours at a time to keep your company up to date with continuously changing trends and stay ahead of the competition, but not achieving success, this is where managed service providers come in handy. Marketing MSPs provide all of the services listed above, plus more to help free up time for you to focus. And their expertise gives your business significant results.

What is a marketing managed service provider?

A marketing managed service provider (MMSP) is a company that provides marketing services to other businesses. These companies offer complete marketing solutions that include the development and execution of marketing programs, and analytics to assess their effectiveness. 

The demand for MSPs has increased in recent years as business owners have recognized the value and results they bring. Here’s a brief explanation of why MSPs gain business owners’ trust:

  1. MSPs standardize processes. Simply put, these companies use proven techniques, so they are able to increase performance and reduce costs.
  2. MSPs provide “as-a-service” capabilities. You can choose to go with a standard package of services or order a specific service.
  3. MSPs have specialized knowledge and experience. They have already done the recruiting for you by selecting top professionals who know how to scale your business.

The managed services market forecast confirms all of the above: the global managed services market is expected to expand to around $274 billion by 2026.

Managed service providers in marketing

You might think about looking for an MMSP for several reasons. For example, if you are an entrepreneur running your own business and you are hiring people to market your products or services, the last thing you need is to deal with employment issues like training, workload monitoring and general management. What if there was a way to outsource these and other responsibilities to someone who already does them better than you can? Or, if you are an established company looking to get better results from your marketing, what if you could do it without having to hire more people or train them? Who wouldn’t want more reliable results with less effort?

MMSPs can provide you with external help that equips you to beat the competition. You can authorize the development of an entirely new digital marketing strategy or optimize the existing one. Your MMSP will apply the newest and most reliable digital marketing techniques, depending on whether you are a B2B or B2C company. The following are a few examples. 

Content marketing 

Content marketing helps to build trust with your target market and convert prospects into customers. It’s not only about creating web pages or videos. Content marketing is engaging with audiences on various platforms to build awareness of your products. This is done through social media posts that are specifically created to be shared, blog posts that answer questions or solve problems facing your clients, and email newsletters that are sent out on a regular basis.

SEO (Search engine optimization)

After you write your content, you need to optimize it for search engines. This is called search engine optimization (SEO). When search engines visit your website, they look at several factors, called ranking signals, to determine the overall quality of your website. If the ranking signals are strong enough, then your website is considered high quality and it gets listed on the first page of search results. The most notable ranking signals are backlinks, content and keywords on the page.

Social media marketing

You can use social media marketing effectively by setting up a company page on popular social media networks. The most common networks for B2B companies are LinkedIn, Facebook and Twitter.

The company pages you create must have the potential to attract new customers. It is vital to use social media marketing to show that your company is committed to being present online.  By maintaining a high level of activity on all of your social media pages, you demonstrate to potential customers that you are engaged in the world of marketing.

Influencer marketing

Think about it: How many times have you personally made a purchase based on an influencer’s recommendation? This is precisely why so many businesses are using influencer marketing to reach out to potential customers. The fact is that people listen to their favorite bloggers, celebrities, and social media stars because they trust them. Chances are, if they recommend a product or service, you will be willing to purchase it too.

Email marketing

Email marketing is a simple yet powerful way to stay connected with customers and prospects. It gives you the opportunity to share your story and engage your audience. It’s a simple tool that can help you create brand awareness, drive traffic to your site, and ultimately generate more leads and close more deals.

Paid media

When a customer searches for a product or service online, the search engine displays a list of sites that have published content on that subject. These sites have paid search engine optimization companies to ensure they appear at the top of the search results. 

The company that has earned the highest ranking is called the “organic” website because it is the most relevant. In addition to these search results, you will see a section labeled “sponsored links.” This is a great way to draw more traffic to your site and more attention to your brand.

Video marketing

Video marketing is the new buzzword on the block. Various new types of videos are popping up on your screens, be it on Facebook, Twitter, YouTube or a specific website’s pages. These are custom-made videos that advertise products or services. 

The video features you, highlighting or promoting certain aspects of your company or product. Video marketing is an effective form of digital marketing. It not only informs potential customers but also helps build a strong brand image. A business needs to carefully design a video to showcase its product or service in the best possible way.

Direct marketing

Direct marketing is the technique of delivering a direct message to the consumer by offering a premium service. This can be done via various media. Direct marketing is also known as one-to-one marketing. It allows advertisers to communicate directly with prospective customers (B2C) or business-to-business (B2B).

Direct marketing is more focused on results, inspiring immediate action by the targeted consumer, customer or business. It relies strictly on high-quality data to execute its aims.

Who benefits most from having an MSP?

A managed service provider can help both small and mid-sized businesses. In fact, most businesses in the post-COVID-19 environment don’t have the budget to create their own in-house marketing team. A survey conducted by the U.S. National Academy of Sciences shows that since January 2020, firms have reported a 39% reduction in active employment on average.

Although small and medium-sized businesses usually can’t afford to set up a marketing department, that doesn’t mean they don’t need marketing. They simply outsource it to a managed service provider, which is a great way to save money 

A good marketing MSP will be able to take care of your:

  • Content development and production
  • SEO
  • Paid search
  • Display advertising
  • Social media 
  • Email marketing needs

If all of this seems overwhelming, you can outsource just one process to a marketing managed service provider company and still benefit from its expertise. For example, if you’re worried about spending too much on SEO or don’t have enough resources to pursue SEO, but you know it’s important to get on the first page of search results, you can choose to outsource this specific service to an MMSP.

Let’s compare the costs of hiring an in-house marketing team vs. working with a managed service provider. For instance, the average salary for a marketing manager in the U.S. is $148,783 as of August 2021. Keep in mind additional expenses, such as benefits, training, insurance, etc. In contrast, you can hire a marketing managed service provider with an existing team of experts at prices starting from $2,000 per month

Advantages of working with a marketing managed service provider

Why should you consider outsourcing to an MSP? 

  • You will have more time to concentrate on your core competencies.
  • Your marketing efforts will be scaled up.
  • You will gain access to a comprehensive set of marketing services.
  • You will be able to increase your focus on brand-building and brand performance.
  • You will gain access to the expertise and experience of a team of experts.

Moreover, there are a few proven advantages of using a Marketing Managed Service Provider for your business. Let’s take a closer look at some of them.

Increasing ROI while lowering costs

Many organizations fail to hire marketers because of the costs involved. A marketing managed service provider can help you maximize your marketing ROI by implementing solutions that effectively drive the business forward and, in the meantime, save you money

Not surprisingly, most companies spend a lot on labor, salaries, benefits, insurance and other employee-related costs. For example,it takes six to 10 hours each month for 17% of small firms to process payroll related tasks, and 11% spend more than 10 hours per month. An MSP can handle all your employee-related issues so you don’t need to hire more administrative employees. Companies that want to improve their ROI and save money must discover ways to reduce the number of full-time and part-time employees on their payroll. 

Getting access to the newest technologies 

As a business owner, you need to follow technology trends to keep up with the times. You may be able to leverage an MSP’s services to not only keep up with the competition, but stand out with the help of a marketing managed service provider.

MMSPs have invested in solutions that allow them to create and disseminate high-quality content. This empowers you to target your marketing and advertising efforts more precisely. Businesses can enjoy the following benefits by working with the right marketing managed service providers:

  • Superior content creation that combines human expert writing and AI technology.
  • Content management that is both robust and dependable and generation of fresh resources.
  • Optimization for specific B2B customer profiles, each with its own distinct perspective.
  • Marketing project management software and CRM connections.
  • Accurate reports and data analysis of all campaign segments.

You can see a real example of how all these advantages work by looking at the managed services thatTempesta Media offers . Our team ensures that your content drives maximum results at a lower cost. By partnering with us, you can take a proactive approach with a team of professionals and see better outcomes than you thought possible. Further, our managed service solution is not limited to content creation. Our broad capabilities include all of the most important aspects of digital marketing. 

The nature of content marketing is rapidly evolving. In 2021, 82% of marketers plan to use content marketing actively, up 70% over the previous year. 

Gone are the days when we could rely on advertising and SEO to drive traffic and conversions. Instead, we’re in a content-driven world where people want and expect to find the answers to their questions in a quick and easy format. This world demands useful, actionable information, and content marketing is the answer. Here we list several facets of content marketing that a marketing managed service provider will help you with.

Content creation and marketing

Content marketing incorporates elements of all the different marketing strategies and focuses on creating valuable content that attracts new customers to your business. Content marketing involves writing and producing informative content such as blog posts, infographics, videos and images. You can then promote this content on your website and on social media to bring new customers to your business. 

An MMSP covers all the areas of content marketing and partners with you throughout the process. Managed service providers can develop all your content marketing strategies from scratch, including creating, promoting and analyzing. 

Social media

A professional marketing managed service provider will take care of all your social media work and assist you in setting up and managing your social media accounts as well as keeping them current and relevant. Professionals who help you create a custom social media marketing strategy are up to date on the latest trends and statistics, so you can rely on them to help you make informed decisions.

On-page and off-page SEO

On-page SEO includes the best practices for writing titles, meta descriptions, alt text, hyperlink anchors, hyperlinks, website structure and keywords. Conversely, off-page optimization includes link-building, social presence and online reputation management. Your

MMSP will review your website to see how well it is optimized for SEO and identify the pain points to work on. 

The most critical aspect of the SEO strategy is the choice of keywords. In fact, the whole purpose of the SEO strategy is to optimize a web page so that prospects find it quickly on Google and other search engines when they search for a particular keyword. 

For this reason, your managed service provider company will choose the best keywords for your business. To boost your SEO success, you need a list of top-ranking keywords in your industry so the team of professionals can update your website and create new content following the keyword analysis.

Furthermore, marketing managed service providers offer email outreach for link-building to boost your off-site SEO strategy. The objective of link-building is to find relevant websites, blogs and social media pages that have high authority in the eyes of Google. Once a link has been gained from a high-ranking website, it is passed to other sites; these sites in return promote you and your site.

Email marketing

Email marketing is an effective way to build trust with your existing and potential audience, as well as to share news and updates. It also costs less and gives higher returns than other marketing methods, such as direct mail. B2B marketers say email is one of the top free organic distribution methods

It’s easy to track the results of your email marketing effort. An email campaign can be designed to suit any niche industry, business size and budget requirement. You can use email marketing to both attract new customers and retain existing customers. 

Influencer marketing

By working with influencers, marketing managed service providers can design and implement an influence campaign to promote your company’s products and services. Influencer marketing value more than doubled between 2019 and 2021, rising from $6.5 billion to $13.8 billion in just three years.

Marketing managed service providers collaborate with influencers to develop content that is both relevant to your company and strategically tailored to engage your target audience. They also assist you in developing a more targeted influencer marketing approach that aligns with your financial and strategic goals.

MMSPs have their own technology platforms, unlike influencer marketing agencies, which may push you toward expensive mega-influencers and may not have the sophisticated software tools to track ROI on your campaigns.

In summary

Partnering with a marketing managed service provider is an essential step for any business pursuing success. 

Managed service providers allow you to narrow your focus and concentrate on other important business development areas. Once you hire a managed service provider to handle your marketing for you, you’ll be able to spend your time doing what you do best: focusing on the business.
Tempesta Media is a managed service provider that helps businesses rise above the competition. We use innovative digital marketing strategies and an unparalleled content marketing platform to get impressive results from our content marketing programs. Our managed solution combines pioneering technology with world-class expertise and industry experience to help B2B firms generate leads and revenue.