How Do You Know When to Outsource Content Writing?

Knowing when to outsource content writing to a professional will help you bring your business visibility to the next level.

Unfortunately, creating content involves an overwhelming amount of work. This isn’t great news if you don’t have a strong content marketing program. Fortunately, you can outsource content writing and let the pros handle it.

The biggest perk to marketing your business online is the amount of money you can make from the traffic you receive. The resulting engagement will lead to more new customers and clients and help you retain existing ones. This is how your ROI grows online. Content gives you the greatest visibility for your brand and business. You want to create a vast amount of meaningful content to keep the flow of visitors high and constant.

But if you are the type of business owner or company who wants to focus solely on building your business and creating unique content, there is hope. You are one of the best candidates to outsource your content production to an agency that works with professional writers.

Outsourcing content writing allows you to focus on other aspects of running a successful company while still producing top-notch content.

If you’re wondering when you should outsource your content writing, keep reading.

When should you outsource content writing?

Consider outsourcing immediately if any of these apply to you:

  • Your business is making enough money to hire a professional content team.
  • You want to focus strictly on growing and improving your business.
  • You don’t have a team to dedicate to content marketing.
  • You don’t have time to develop, produce, edit, and publish content.
  • You want to scale your business and increase traffic.

Before hiring an agency, make sure they have the best writers available — regardless of location or experience level.

Top writers are usually in high demand. That means working with an agency that has a first-class writing team gives you access to superior writers to create content for your company — and you don’t even have to look for them.

Outsourcing content writing is less expensive than producing content in-house. When you don’t need to hire full-time employees to handle content production, you outsource only the amount of content that needs to be written and pay for that amount of work.

What to consider before you outsource

When choosing a partner, pick one who:

  • Is reliable and can meet deadlines.
  • Can create original blog posts and other written material representing your business and brand.
  • Knows your industry and can create content that attracts potential customers or clients.

Put your content writing in the hands of professionals

Our team at Tempesta Media has helped many businesses achieve their goals by leveraging our content marketing expertise and providing high-quality blog posts that are optimized for SEO.

Tempesta Media is a one-stop shop for all your content production needs. We serve customers in business services, financial services, healthcare, and more who have chosen to outsource content writing. Our 23,000 continuously vetted professional writers can give you a quick turnaround time on any project from start to finish! We offer results-oriented companies like yours the solutions they seek.

Contact us today to learn more about how we can help boost your visibility with content writing.

How Does Outsourcing Affect Social Media Management Pricing?

Social media management pricing is an important consideration when comparing in-house management and outsourcing. However, you should also look at the potential ROI of both options and consider your goals for this channel.

Your social media presence helps you get discovered online and allows you to form a genuine connection with your audience. As part of a broader inbound marketing strategy, a strong presence on social media can contribute greatly to lead generation and sales.

Posting on social media represents an investment of time and resources. You need to decide whether it makes more sense to do it yourself or to get help from a social media management company.

What is a social media management agency?

These agencies are vendors that manage your presence on social media networks. If you don’t already have a presence on social media, they can identify the most relevant networks for your brand and create profiles.

Brands with existing profiles can work with an agency to audit their current presence. It’s usually a first step toward implementing strategic planning to grow your presence on social platforms.

Social media management agencies can also help with creating and publishing content, interacting with followers, or optimizing your profiles to boost traffic. And if you want to go further with social media, social media services can manage paid ad campaigns for you, establish partnerships with influencers in your niche, or use analytics to learn more about your audience and track top-performing content.

Social media management pricing: In-house vs. outsourcing

With 72% of adults using at least one social media platform, it’s not a channel you can afford to overlook.

In-house costs

Managing your social media accounts in-house gives you more control over your online presence. Writing posts yourself and creating video content in-house can give your campaigns a more authentic feel.

However, it requires a significant time investment, both to create content and to interact with your audience. Plus, a strategic approach is a must if you want to use social media to generate leads and sales. A lack of experience in that department could mean you invest time and resources without getting results. Plus, scalability is limited unless you’re ready to incur up-front costs with new hires.

The average cost of an employee is around $36 an hour. If a team member works on your social media campaigns for 173 hours a month, social media management pricing will be slightly over $6,200 a month.

You might have to double this amount to have two full-time employees managing your social media presence and will probably need to add more team members to this project as your online community grows. You should also consider costs linked to hiring, training, and social media campaigns themselves. Your total in-house cost could easily reach $10,000 to $15,000 a month.

Social media management pricing for agencies

Like with any outsourcing project, getting help from a vendor helps you save time and can reduce overhead costs. Besides, you’ll start getting results faster since you’ll be working with social media marketing experts who can leverage their knowledge and experience to identify the best strategies to meet your goals.

Agencies also often use analytics and metrics to track your progress. This analysis justifies investment in an agency since these experts will take a data-driven approach to uncover the best content formats for growing your audience and boost your social share of voice.

Social media management pricing packages can vary from less than $1,000 a month to $10,000 and even more for major brands with millions of followers. The services you need, the scope of your campaign, and the amount you want to spend on paid social marketing can influence pricing.

Choosing the right social media management company

There are different types of vendors to consider, and social media management prices can vary between them:

  • Brick-and-mortar agencies. These traditional full-service marketing agencies can provide a wide range of services, including developing your social media presence as part of a broader integrated marketing project. Because overhead costs are typically high for these agencies, pricing can range from $5,000 to $15,000 a month but can include social media marketing, social media optimization, content marketing, strategic planning and more.
  • Digital agencies. Opting for a digital agency can help you control costs while getting the same high-quality services you would from a traditional agency. It’s the model Tempesta Media has adopted: managed services start at $2,000 a month and include content development, social media post development, follower outreach, SEO, email marketing, and more.
  • Social media management companies. A social media management company focuses exclusively on your social media presence. These vendors can create profiles, develop content, publish it, and interact with your audience on your behalf. They usually rely on metrics and strategic planning, but they will grow your social media presence independently of your other campaigns. You can pay by project or on a weekly or monthly basis; monthly plans cost $3,500 on average.
  • Content creation and publication services. You can find content creation and publication services that will write and publish posts on your behalf. Some plans cost less than $1,000 a month, but they won’t include any strategic planning or efforts to grow your audience outside of posting regularly.

Other considerations

There are additional aspects to consider besides social media management pricing when outsourcing a social media project:

  • Your target audience matters since not every consumer has the same relationship to social media. For instance, 67% of brand interactions happen on Instagram, where around 60% of users are under 34 years old. It’s important to consider demographics and other factors so you can choose an agency that has experience with the niche you want to target.
  • Consider what you hope to accomplish through social media. Some small businesses like to have a presence on Facebook and other platforms because social media searches bring foot traffic to their store, while others want to use social media to tap into a new market via influencer partnerships.
  • You should also look at your budget. Boosting your ROI sometimes means making tough decisions. Determine how much you can afford to invest in social media and whether you want to prioritize this channel over other marketing opportunities.
  • The current stage of your social media presence is important, too. If you have an established community with good word-of-mouth marketing, a service that can grow your following might not be relevant. However, investing in strategic planning is a must if you’re a newcomer in your market.

Get help with social media management

Social media is a valuable channel for businesses. You’ll get better results with the right strategy in place, which means considering social media management pricing and asking yourself whether you should do it in-house or get help from an agency. Learn more about the managed service offered by Tempesta Media and get in touch with us if it sounds like something you could benefit from.

Use Content Marketing Services to Boost Your Business

Scaling your business is challenging, but content marketing services can supplement your team and meet your needs so you can grow and succeed efficiently.

Maybe you’ve been in business for decades, but times are changing and you may not be sure how to reach younger audiences. Or maybe your business has gotten off the ground somewhat recently, but you still haven’t quite figured out who your buyers are. In either case and everywhere in between, content marketing services can make a surprising difference. Content marketing is all about creating useful content that reaches your prospective buyers where they are and helps you grow your business.

What is content marketing?

Content marketing involves developing materials and sharing them with your audience online. For example, you might share blogs, social media posts, videos, or other multimedia content.

The purpose of your content marketing efforts is to engage with your audience to attract, convert, and retain customers.

Content marketing allows you to create digital assets that are designed to be consistent, relevant, and valuable. Marketing strategies have evolved over the years just as audiences have become savvier and more discerning. So, your focus also needs to change to better deliver the authentic, informative, and useful content that your audience now expects. You can offer them the advice they need to make an educated decision.

Every blog post and video should guide and nurture your audience to help them make a buying decision. If you need help creating excellent content, you might want to look into hiring a content marketing services partner.

Who is your target audience for content marketing?

Your target audience is the group of people who would most benefit from your products and services. They tend to share common characteristics, including demographic and behavioral patterns. Once you identify them, you can focus on developing and delivering the content that will best serve them. For example, if you are identifying a financial services content marketing audience, you need to know who is interested in services like:
  • Personal loans.
  • Checking and savings.
  • Lines of credit.
  • Home mortgages.
  • Corporate loans.
  • Wealth management.

You also need to answer questions like:

  • What age range am I trying to sell to? Gen Z and millennials looking to build their savings and buy their first home? Or perhaps Gen X looking for retirement services? Startup businesses wanting to scale?
  • What geographic area am I targeting? Do your services only reach regionally? Are you a credit union that focuses on the local community? Or can your online solutions cater to anyone in the US?
  • What is the typical behavior of my audience? Are they smart with money or looking for guidance? What do they like to spend their money on?

Similarly, if your field is healthcare, you might need a healthcare content marketing strategy to help you find the target audience for the specific services you offer. Then you can make sure your content reaches them effectively.

Benefits of content marketing services

Content marketing represents a significant competitive advantage for your company. No matter what industry or focus you work in, such as business services, financial services, or healthcare, it allows you to:
  • Post and distribute effective content.
  • Engage with your audience, which translates to better growth rates for your company and more leads.

Here are a few of the goals you can accomplish with professional content marketing services.

Achieve higher expertise, authority, and trust

Google’s Search Quality Rater guidelines first introduced the concept of Expertise, Authority, and Trust (EAT). It’s a way to evaluate the quality of a website. Google looks at the purpose of your website, but it also considers the content quality and amount, the reputation of the site, and the background. Effective content marketing helps you achieve a higher EAT ranking.

Define brand personality

Your brand is more than the face of the company. It’s not just about your brand colors and logo:
  • Know what your company stands for, what your values are, and what drives you and your team to deliver on your promises to your customer.
  • Allow your customers to understand and appreciate your brand personality.

Content marketing helps you weave a story about your brand. Once you’ve settled on your brand personality, content marketing services can help you use it consistently.

Close gaps in the conversion funnel

You use content marketing as part of your conversion funnel to propel your audience through the stages of their customer journey. You’re moving your customers from awareness to consideration by providing relevant and compelling blog posts and website content.
 
Each of your customers may have a different need for information that will help them make that final decision to buy. As you closely track and test your content marketing efforts using metrics and analytics, you can also gauge where to make improvements. Close those gaps or cracks in the process to achieve greater efficacy.

Develop stronger brand loyalty

Your content marketing allows you to better engage with your audience. You’re demonstrating who you are and what you offer. It’s a relationship predicated on sharing relevant and compelling information.
 
As your audience grows to trust and rely on your company as their go-to brand, you will continue to offer quality content. And you will continually try to guide your audience toward the best buying decisions possible, based on the resources you’ve offered.

Enhance accessibility for a broader audience

You should always look for ways to enhance your accessibility options for your audience. There are customers who need to read and hear your content. Others simply love to skim through the main points and see your beautiful photography:
  • Offer options that will appeal to different types of customers.
  • Support the needs of all your audience members.
  • Consider how you are deploying those digital resources.
Depending on your brand, you might need to provide digital assets. Content marketing services offer many of these content types:
  • Blog posts.
  • Emails.
  • Infographics.
  • Interviews.
  • Live Q&A.
  • How-tos.
  • Webinars.
  • Social media posts.
Carefully track and test your content marketing strategy to find which of these options works the best for you and your audience.

Expand brand awareness

Content marketing can also help you raise brand awareness:
  • Invite your audience to engage in your brand community.
  • Engage with your audience, which can encourage loyalty while growing your army of brand advocates.

Foster better conversion rates

No matter how successful your company is, you still need to focus on your conversion rate. Content marketing is a key factor in improving this metric. It helps your audience discover your solutions so they can learn about and buy your products and services.
 
Content marketing can offer the lowdown on all your customers’ questions and concerns. Your content should be clear, concise, and easy to digest. If it meets these criteria, your content marketing campaign will foster better conversion rates.

Generate more quality leads

The most obvious benefit of content marketing is that you’re able to generate more quality leads by following these steps:
  • Understanding your audience.
  • Creating a content marketing strategy.
  • Effectively using your blog to raise brand awareness.
As a full-service marketing agency, Tempesta Media can help you achieve your goal of putting yourself at the top of the business game. Our content marketing services help you generate the best possible results.

Increase organic search traffic

With your content marketing efforts, you can improve your search engine optimization (SEO). When your articles are optimized to rank for particular keywords, you’ll increase your organic traffic. Be sure that your articles contain straightforward language and insert your keywords naturally in the content. Remember, you’re writing for your audience and the search engines, so you need to make sure the content is readable by the human eye. If you achieve the right balance of readability and SEO, search engines will award you a higher spot on search results, thereby increasing your organic traffic.

Increase social media engagement and PR results

Content marketing is the perfect material to show your authenticity and personality. Use your content partner’s creative expertise to produce a powerful and touching tone across your marketing platforms. As you post engaging content, you can increase social media engagement and PR results:
  • Strengthen the way you interact with your customers.
  • Build and reinforce customer loyalty.
  • Increase your sales.
Be active on social media. Many industries’ core audiences live on platforms like Facebook, Twitter, and LinkedIn, so posting and interacting on this medium will increase your accessibility and engagement. That way, your customers will feel more confident in what you have to offer since you are building a relationship with them based on their needs and conveniences.

How do content marketing services work?

The best content marketing solutions consider the following factors in how you attract leads:

Awareness

Content marketing uses educational, how-to advice to raise awareness and focus on your audience’s major concerns. In this initial phase, you’re not selling your services yet, so a content marketing agency will aim to:
 
  • Engage with the audience.
  • Help them understand the value of your products and services.
  • Educate them on their problem and potential solutions.

The goal here is to establish yourself as a thought leader and a helpful giver of advice. You want to establish authority at this stage so that the audience will begin to trust your expertise and return to you for further information.

Consideration

In the consideration phase, content marketing experts use case studies, how-to articles and videos, checklists, and worksheets to:
 
  • Educate your audience.
  • Help them understand which features will best meet their needs.
  • Help them differentiate the option that’s best for them.

At this point, the audience is actively looking for a solution to their problem. They understand the issue they’re having and are now searching for the best way to solve the problem. Here is where you want to plant your solution in their head.

Closing

In the closing stage, a content marketing services provider uses buyer’s guides, case studies, user-generated content, product videos, and research reports to help your audience finalize their decision. You want to show your knowledge and expertise while differentiating benefits. Closing often focuses on the end goal of the sale, but your audience still needs enough information to move forward with that decision. Top-tier content marketing services can help you reach your goals at every buyer stage.

How to get started with content marketing

With all the complexity and variables involved in content marketing, you might not know where to start. That’s okay. The important thing to remember is to not get overwhelmed. Just start at the beginning, and work your way through the process.

You’ll soon find that your content marketing efforts are much more manageable than you expected. Here’s how to get started.

Identify your target audience

You need to know your target audience. So, understand the groups of people who will benefit from your products and services. Consider the challenges they face and how you can meet their needs across industries.

In financial services content marketing, as mentioned above, you might be targeting prospects who are interested in a mortgage, a loan or other credit scenarios.

In healthcare content marketing, you may target low-income patients, or maybe you are in B2B healthcare, so you may want to reach hospitals, clinics, or other organizations. Whatever your industry, you will need to:

  • Develop a profile of the ideal customer.
  • Deliver compelling content that will inspire them to move forward.

Often, you can find content marketing services that specialize in your field.

Determine your digital assets

You should build upon what you’ve found about your target audience:
 
  • Consider which assets and formats will best deliver your message.
  • Size and optimize your digital assets so that they can best showcase your content on the platforms.

In financial services content marketing, you might rely on social media posts, blog posts, and white papers to connect with your clients.

In healthcare content marketing, you might post website content or send emails to encourage prospective patients to schedule an appointment.

Build your editorial content

The next step is to create and optimize your content. Write, edit, proofread, and hone your content to target your ideal audience. The quality of your content directly affects how your audience will respond to your messaging. If it’s poorly written with lots of errors, your audience may judge you negatively.

Determine distribution channels

You have lots of options for distribution channels, but that doesn’t mean you should post content everywhere all at once:
 
  • Look at demographics and behavior to determine where your audience spends their time, and focus on those first.
  • Consider posting on Facebook, Twitter, and LinkedIn, as those are some of the most generally popular platforms.
  • Remember that you don’t need to have a presence on every platform. While you want to be accessible, don’t waste resources on channels that won’t give you an ROI.
  • Take advantage of analytics and data to find out what channels work best for your needs.

Develop best practices

As a marketer, you should develop best practices for your content marketing efforts to maintain success and grow. Here are a few:
 
  • Conduct research to determine which topics are most interesting to your audience.
  • Focus on readability.
  • Keep content simple and helpful.
  • Write for people, not just search engines.
  • Develop a persona as necessary.
  • Use imagery effectively.
  • Publish unique and compelling content.
  • Make your content responsive.
  • Use concise, action-oriented language.
  • Target optimal keywords.
  • Use credible, timely sources.
Make sure to cover all your bases. After all, forgetting a step in the process can make your content look sloppy. Create a checklist to ensure quality control, and build out your editorial calendar so you can deliver high-quality content at consistent intervals.

Partner with an expert

Tempesta Media is a content marketing services partner that offers performance-based solutions. Our goal and purpose are to drive revenue for your business. We offer a range of services designed to meet your needs. It doesn’t matter if you’re just starting out or you’ve been marketing for years.

Signs that your business needs help with content marketing

Most companies use content marketing, although not every company uses it as effectively as possible. To make sure you’re getting the most out of it, keep an eye out for a few red flags. Here are some signs to watch out for and ones that a content marketing services company can help you address:

Your audience is not first

You need content marketing when you are not focusing on your audience as an essential part of your business strategy. Effective content marketing depends on finding the best ways to serve your audience.

Aim to improve the lives of your audience members.

You haven’t determined the makeup of your target audience

You need to determine the buyer personas for your audience. Why? When you don’t know your audience or understand how to reach them, you’re just wasting money and time. But with an effective buyer persona, you’ll be able to create valuable, relevant content. You’ll also be able to effectively convert your audience.

Your company website and blog don’t look professional

Your company website pages are some of the most basic elements of your content marketing. There may be a number of reasons why your website or blog does not look professional:
 
  • The website domain is confusing or convoluted.
  • Your website template looks outdated.
  • The site takes forever to load.
  • It’s not clear who your audience is.
  • You don’t have a good system for searching your website.
  • There are spelling and formatting errors.
Your website is also one of the easiest things to fix. You can build a sleek, professional website by following these steps:
 
  • Set up a custom domain name.
  • Use a compelling template.
  • Optimize the site for fast loading.
  • Target your audience with your language and graphics.
  • Proofread and edit the content on your site.

You don’t optimize your content

A key part of your content marketing efforts will always be to optimize your content. Google expects “freshness” when it ranks web pages. Continue to optimize your content and you can achieve the results you want and need.

Tempesta Media services and features

At Tempesta Media, we are a full-service content marketing services partner that can help you at any stage of your journey.

Planning

We can help you develop a content marketing plan that will best address your company’s needs both now and in the future with the following processes:
 
  • Voice Profiles™. Our comprehensive Voice Profile questionnaire helps us understand your company’s voice by gathering details about your values, solutions, and perspectives. It’s an essential step that allows us to deliver the high-quality content you need.
  • Writer auditions. We offer you an audition functionality so you can test the quality of a writer’s work before we add them to your content marketing team. Writer auditions are the best way to assess whether a writer will deliver the voice and content you need.
  • Competitor analysis. You can’t develop and optimize your content marketing efforts in a vacuum. Your competitors are going after the same audience with their marketing strategies. That means you must regularly conduct a competitive analysis to learn from and react to those efforts.
  • Dynamic content calendar. Your editorial calendar is an essential part of your content marketing efforts. This dynamic content calendar lets you track due dates, content production, and distribution channels in one place.

Content services

Content services is one of our most popular content marketing packages. It allows you to tap into a wealth of expertise and resources to meet your needs:
 
  • Order from 13 different types of content. We offer a variety of content types for every stage of your sales funnel. With our pool of talent, we can support your content needs across industries and topics. We make it easy for you to develop the content you need for your content marketing campaigns.
  • Editing-only for content you create. Tempesta Media offers editing services to quickly optimize your content. We remove errors while standardizing your language and formatting. We also optimize for brand and voice, promote readability, and streamline production.
  • Unlimited revisions. With unlimited revisions, we ensure you’re satisfied with the content you’ve ordered. We work to provide quality, well-researched content, with your satisfaction guaranteed. We’re dedicated to your success, so we work to give you the best possible results.
  • Defined content turnaround times. We offer clearly defined content turnaround times. You’re never left wondering or guessing. You’ll know when to expect the content you need for your content marketing campaign based on your editorial calendar.
  • Multiple content download formats. As a special benefit of our content marketing services, we offer a range of digital assets, such as blog posts, emails, social media posts, and more. We make the content you need available in PDF, HTML, RTF, and DOCX formats.
Social media
 
Tempesta Media is a social media management company. We deliver custom content marketing services to help you save time while successfully managing your social media networks. We make it quick and easy to be consistent with your audience engagement via social media:
 
  • LinkedIn, Facebook, and Twitter. Content marketing via the most popular social media channels can be a full-time job. We offer comprehensive recommendations for publishing on LinkedIn, Facebook, and Twitter. Our services support the types of content you need for each platform.
  • Curated and custom social posts. We develop the best curated and custom social posts to reach your audience. Our services generate interest, but we also boost traffic to your business as a full-service marketing agency. Our team of professionals can create the social posts you need to drive traffic and encourage engagement.
  • Post scheduling and management. We consult with you to optimize your social media post scheduling and management. We can help you determine which social media platforms your company will post to, as well as the frequency at which you will post. We can take you through the entire process, from creation through distribution and optimization.
Influencer marketing
 
Influencer marketing has grown in popularity in recent years. It allows you to better engage with your audience via your employees and other advocates. Our services help you manage your influencer programs by ensuring that the messaging is positive and effective. Our micro-influencer content marketing services program drives brand engagement and proven results:
 
  • Employee Advocacy Program. Our Employee Advocacy Program fosters authenticity and trust from the ranks of your employees. You can tap into the power of social media. Those voices personify the strategic approach and culture of your company and add a personal touch.
  • Fan Manager Program. You may not have the time and resources to support an in-house Fan Manager Program. We provide this important content marketing service for your company at a low cost. It’s a great way to propel action and engagement.
  • Brand Ambassador Program. Our Brand Ambassador Program highlights and supports a customer-product-service relationship. We help you manage ambassadors who have influence over a large audience. It takes special care to ensure the ambassador embodies your corporate identity and represents your values, image, and ethics.

Integrations

We offer integrations that are a cornerstone of your content marketing efforts. Our integrations save time and money so you can spend more resources on growing your company:
 
  • WordPress and HubSpot. We take care of all the elements of content writing and editing, and we even make it easy for you to publish content via WordPress, making the process quick and easy.
  • Google Analytics. If you fail to use Google Analytics effectively, you can experience detrimental effects. This means you may not see an increase in traffic and you may not know where your traffic comes from. We allow you to track and optimize your content with this integration. You can track your publications to see what topics are performing and what areas you are lacking in. Ultimately, you can use this data to improve organic searches, bounce rate, and average session duration.
Analytics
 
We offer analytics as part of your content marketing strategy. Our services allow you to track metrics and further optimize your program. With our help, you can be better prepared to make business decisions and be better able to deliver the content and services your audience wants:
 
  • Content analytics. Our content analytics platform allows you to review and measure content performance metrics so you can optimize your messaging to resonate with your audience and inspire them to buy. We offer insights and understanding about your customers so you can learn what your prospects want. Our wealth of content analytics allows you to make better decisions about your business growth and development.
  • Social media analytics. Our social media analytics services allow you to track your progress. We look at your comments, cost per lead, follow count, and impressions. We also consider your lead conversion rate, likes, mentions, number of customer service issues resolved, and share of voice.
  • Influencer analytics. Our influencer analytics services allow you to track audience growth factors. We look at conversions, referral traffic, and various engagement KPIs to help you identify the top-performing influencers.

How Tempesta Media can help with content marketing services

No matter what type of business you’re in, there’s no better way to reach out to your prospective customers than to add content marketing to your strategy. Superior content sets you apart from your competitors and shows your audience that you’re listening.
 
Need help? Our content marketing services offer you the tools and expertise to launch, optimize, and scale your content marketing program. Our platform and seasoned writing and editing teams are ready to support your efforts at every stage of the sales funnel so you can achieve the results you’re looking for.
 
If your program isn’t performing, we offer a wide range of services and content marketing packages to fit your company. To learn more, contact us today.

Working With an Outsourced B2B Marketing Agency Can Boost Your Website Ranking

When you partner with the right B2B marketing agency, you’ll be able to create a coherent content management strategy and maximize your SEO campaign results.

In today’s digital world, you have to be seen or you may be forgotten. Companies that sell to other businesses need to stay in front of their customers and prospects. Creating great content and improving your website ranking keeps you visible and in demand, and the right B2B marketing agency can help drive success.

The importance of search engine optimization (SEO)

You may have the best products or services, but if the market doesn’t know about them, it is hard to gain traction. SEO helps you rank higher on search engine results pages.

When customers or prospects are looking for a specific product or service, they often turn to a search engine for their answer. In fact, 53% of all web trackable website traffic comes from organic searches like these. Ranking in the top tier of search results can provide the perfect sales lead funnel for your business.

Your SEO ranking can make or break visibility

Creating a great website and optimizing your ranking is not an easy task. Many companies find that it’s best if they focus on their core business competencies, and partner with a B2B marketing agency for content development and SEO.

When you have SEO success, you will find that your visibility and audience engagement increase, propelling more readers to visit your page and learn about how you can help them. This forms the basis of a prospect relationship, as people who find your content helpful will likely return to your page and view you as a thought leader they can trust.

If your company has a high listing for a Google search, between 26.9-32% of mobile and desktop users (respectively) will click through to your page. By contrast, some 90% of pages are so poorly ranked that they never get any Google traffic at all.

What is B2B marketing and why is it essential for your business?

If your company sells to other businesses, then B2B marketing is critical to your success. Your marketing has to build your company image, create the ideal positioning and increase your brand awareness. Unlike impulse consumer purchases, most business sales are the result of creating long-term relationships.

When you create a B2B marketing plan, you want to be sure that it delivers. Everything must be letter-perfect if you hope to turn prospects into customers and customers into repeat buyers. For that reason, businesses often choose to work with a proven B2B marketing agency that has the expertise to produce professional content and implement a sophisticated lead generation program.

The main goals of an effective B2B marketing campaign

Business buying decisions are very complex, and sales likely emerge as a result of long-term relationships and trust. An effective B2B marketing campaign must focus on key elements, ranging from establishing thought leadership to crafting a powerful story and building brand awareness. Future customers must come to know your business and understand why you are different and better than your competitors. This all ties to SEO, as people will only learn about you if they know you exist.

If you work with the right B2B content marketing agency, they can help you create a campaign that is compelling and brings prospects and leads to you. The marketing campaign can also help remove roadblocks to future sales and get your prospective customers excited about doing business with you. Buyers want to do business with companies that they truly respect and trust. With the combination of content marketing that showcases your authentic brand and an SEO strategy that enhances visibility into that authenticity, you can reach more potential customers.

Why SEO is an important part of a marketing strategy

The global events of 2020 ushered in an even deeper reliance on digital resources and content. In their quest for answers, businesses found that their customers gravitated toward a search for expertise, authoritativeness, and trustworthiness. Search engines, rather than in-person meetings, became the new place where knowledge was gained and trust was developed.

Optimized SEO can boost your company and its message to the top level of the search results page. This translates to more click-throughs, more time spent on your site, and more qualified leads. The key to a successful SEO strategy is a great content marketing plan. It’s important to remember that you are writing not only for your customer but also for search engines.

The hidden complexities and lost opportunity costs of keeping all marketing in-house

While in-house marketing has a certain appeal, in reality, the decision to keep all of these activities in-house is riddled with hidden complexities. First, it’s extremely expensive to fully staff a marketing department with top-caliber professionals. The cost rises dramatically when you factor in benefits and training in addition to salary.

An in-house marketing department is almost always fully booked. It’s nearly impossible to add content management and SEO duties to their already long list of tasks. It’s not cost-effective to staff up to meet peak demands. This highlights the issue of lost opportunity cost. When the CEO or VP of Marketing comes up with a truly brilliant campaign, the in-house team rarely has the luxury of dropping everything to work on this new, highly profitable strategic plan.

How a B2B marketing agency can help save money

When you partner with an outsourced B2B content marketing agency, you’ll find that they have the specific skills and expertise to get the job done quickly and correctly. They will have experienced professionals who can augment your staff and offer the exact, proven talent that you need when you need it. These efficiencies will save your company money.

Producing content in-house can be very costly. Your B2B marketing agency can help reduce turnaround times and give you the flexibility to tackle more demanding strategic projects. They can also bring years of top echelon creative and technical expertise to the table. With the right agency, you’ll be able to leverage your partner’s skills so that your firm can not only lower costs but also reach higher levels of profitability.

Strategies your B2B content marketing agency can use to improve SEO

In some ways, SEO is like an endless puzzle that needs to be solved constantly. Yet core elements remain the same. Your content partner can implement a few key strategies (that they can tailor to your unique business) to start optimizing for SEO:

  • Choose the right keywords. It’s important to choose the best keywords for your website, including a mix of both search and buying terms. You may also want to explore long-tail keywords that have less traffic but more opportunity for top ranking. Incorporating keywords and long-tail phrases on your landing pages will also help with SEO.
  • Write personalized content that meets audience needs. By understanding what your audience’s pain points and goals are, you can get a solid idea of what type of information they are searching for. Paired with keyword research, you can determine what topics your audience is most interested in and tailor your content (and keywords) to address those needs.
  • Use natural language while also optimizing for SEO. Search engines can tell when a page is manipulated to rank well on results pages. Tactics like keyword stuffing, where pages are overly filled with keyword phrases at the expense of clarity and conciseness, are penalized. It’s important to insert keywords naturally into normal language so users can still find value in the content.

Your B2B marketing agency can create quality content, which is critical when it comes to SEO. It’s important to follow the guidelines for formatting content for SEO. When a customer clicks on your link, you want them to stay on your page and not bounce back to the search listing. Highly relevant content will draw the customer or prospect further into your site, and you can begin creating your relationship with them.

If you want to make your company rank higher in search results, leverage the skills of a B2B content marketing agency. Contact Tempesta Media today and find out how you can maximize your SEO results and get more leads and customers for your business.

Pros of Content Development Outsourcing

From increasing your marketing ROI to adopting a more strategic approach to content marketing, content development outsourcing can help you take your online presence to the next level.

Deciding to outsource content writing can transform the way you manage your online presence and shape how customers find you. The following pros should be considered when determining if content development outsourcing makes sense for your needs.

Pro #1: Save money

As many industries face shrinking profit margins, staying in control of costs is more important than ever. One of the areas you should focus on is your workforce.

In June 2021, a private industry employee cost an average of $36.64 an hour, with a little over 70% going towards wage and salary and benefits making up the rest.

In-house content production can be a costly process. A team member has to put several hours of work into writing a piece of content. Another person has to edit it, and a third must optimize it. The rest of the marketing team will then approve the content or send it back for revisions.

With content development outsourcing, you can pay only for what you need. You’ll get transparent pricing and pay per piece of content rather than per hour.

Plus, you’ll have access to a content production process with strategies in place to reduce the need for revisions and prevent costly issues like plagiarism.

Tech is another area where you can save money. Your managed service provider (MSP) will already have a content creation system, digital marketing tools, publishing tools, and more while you might have to purchase some of these things to support in-house content production.

Pro #2: Free up your marketing team

Content creation doesn’t stop at writing. You need to do research, edit content, optimize it, publish it, share it on social media, and more.

It’s a time-consuming process that can put a strain on your internal marketing team. A heavy workload can result in issues with content quality and output. But negative consequences won’t be limited to your content marketing strategy. If your marketing team is under stress for producing content, something major like a product launch or an event that requires their attention might be rushed.

If you outsource content writing, you can have your internal team focus on tasks where their experience, expertise and product knowledge will create the most value.

Pro #3: Work with a strategic partner

Getting a steady stream of content on time and on budget is only one of the advantages of content development outsourcing.

Your MSP marketing vendor will also become a valuable partner who helps you take a strategic approach to content marketing. This vendor will leverage their existing knowledge, experience, and tech stack to put together campaigns that deliver the kind of results you’re looking for.

A content development partner can help you with:

  • Market research. You can have your new partner draw on their existing knowledge of your niche to help you identify and understand your target audience.
  • Industry knowledge. Experienced marketers will be able to identify and implement specific tactics that align with your goals.
  • Latest trends. Whether it’s social media, influencer marketing, or employee advocacy, an MSP can help you keep up with the latest marketing trends and implement the ones that make sense for your goals.

Pro #4: Simplify vendor management

Outsourcing content marketing can result in a complex vendor management process with multiple partners in charge of writing, editing, SEO, and more.

There is a huge pool of talent available, but vetting partners, communicating your expectations, and making sure a piece of content moves smoothly through your process can be complicated.

An MSP can take the stress out of content development outsourcing. You’ll work with a single vendor who understands the ins and outs of what you do. You’ll be able to communicate your requirements and won’t have to worry about one of your partners slowing down your content development process by missing a deadline or not meeting your expectations.

Besides helping you save time and money, working with a single vendor allows you to put content creation on autopilot, a crucial component for scaling production.

Pro# 5: Build a scalable and flexible content development process

Content marketing allows you to establish your business as an industry expert and contribute to important topics that are shaping your niche.

To achieve this, you need a flexible content development strategy. It’s important to have the possibility of scaling up as your business grows and the demand for content increases.

You should also be flexible enough to produce more content to cover an important news topic in your industry, to be the first to write about a new trend, or to publish a response to a popular piece of content.

COVID-19 illustrated the need for flexibility with 82% of marketers making quick changes to their strategy. While an in-house team can be an obstacle to scalability due to size, workload, or the high upfront costs of a new hire, an MSP will allow you to order more content as needed, expand your offerings with new content formats, or cover a trending topic on short notice.

Pro #6: Achieve consistency

The voice and tone of your content matter. These things shape how people perceive your brand.

You need consistency for a successful branding strategy, especially as users consume content across a growing range of channels. Your brand should be immediately identifiable, and your tone should call back to prior experiences to strengthen brand recognition.

Achieving consistency isn’t easy when you work with several vendors or freelancers. It often results in more work for your internal marketing team who has to review everything, ensure it adheres to your specifications, and sometimes do extensive rewrites to achieve the desired tone.

If you outsource content development to an MSP, you’ll work together to define your voice and create clear expectations for the tone of the content. The MSP will use its internal editing process to ensure that content always matches your branding requirements.

Get started with content development outsourcing

Outsourcing content marketing is a popular practice for managing costs, reducing the workload of an internal team, and improving scalability. Plus, you can get help with taking a strategic approach to content marketing and achieving more consistent branding. And with an MSP, you’ll get to work with a single partner for a simple vendor management process.

Tempesta Media makes outsourcing easy with an onboarding process that allows us to get to know you better and understand your expectations. Our results-driven approach will help you position your brand as an industry expert while delivering quality content that engages and converts prospects. Are you ready to learn more about content development outsourcing? Contact us today!

What Are the Benefits of Content Development Outsourcing?

Why do so many companies choose to invest in content development outsourcing? There are many benefits to take advantage of.

Today’s online landscape is incredibly competitive. To keep up, companies need to consistently strive to outshine others in their industry. Most companies, small and large, find they need to invest in content development if they want to compete. However, the key to success isn’t just to do your content marketing well. You need to do it better than your competitors, which may mean seeking the help of content development outsourcing services.

How do outsourced marketing services provide a solution for SMBs?

Small- and mid-sized businesses (SMBs) typically have limited budgets. Not to mention, they have little to no access to a robust marketing team. In response, it’s not unusual for SMBs to find content marketing cumbersome.

Their small teams are often too stretched. Or worse, employees perform double duty with other responsibilities and can never devote enough time or energy to any of their tasks to create quality work. As a result, desired results may not materialize. (In fact, undesirable results may surface.)

If you’re already doing content marketing, you know how challenging it can be to consistently create and publish new material. Outsourcing content marketing offers SMBs the solution by taking some of the time, money, and resource considerations off their plate.

How does content development outsourcing benefit large companies?

Outsourcing content development isn’t just a smart investment for SMBs. Large companies can benefit too. They don’t have to onboard full-time experts to handle content creation, which saves money on onboarding, training, and providing resources for more people.

A content marketing partner also offers a fresh perspective and new messaging ideas, both of which can effectively reach deeper into a targeted audience base. Furthermore, an expert partner can offer you a competitive advantage. For instance, they already know what works – and what doesn’t – for your competitors.

Content experts also tend to keep up with marketing trends. This doesn’t always happen in-house when there are a thousand other tasks to complete. Thus, with a dedicated partner, you’ll gain access to cutting-edge strategies as they emerge.

Why does outsourcing content marketing work?

Regardless of a company’s size, outsourcing content marketing offers a multitude of benefits. So, it’s not surprising that 78% of companies have a content team of 1-3 people. However, this small size puts huge pressure on those select individuals.

Aside from removing internal pressures, consider these other tangible benefits that come with outsourcing your content marketing strategy:

  • Quick and easy start. Getting started is key. Simply share your goals with your partner, detail your target audience, and outline your style guide. Your partner will handle the rest and you can see ROI increase.
  • Gain expertise. Gaining access to a team of qualified, experienced, and knowledgeable writers can easily breathe new life into your strategy. Let your partner create industry-centric content.
  • Eliminate internal bias. With an external team to identify areas of improvement, you can make your content even more effective and boost your publishing abilities.
  • Create customer-friendly content. People actively working in an industry tend to speak jargon. This doesn’t always translate well to a customer base. Your partner will ensure that content is written for your target audience and that it solves their pain points in words they can easily understand.
  • Cost savings. With content development outsourcing, you empower your staff and bolster your budget. Freeing up these two assets allows you to focus on core competencies and growth, without pouring money down the drain on stagnant marketing strategies or costly employee resources.

Get help from an expert

Outsourcing content writing to an expert third party is a smart move for many businesses, large and small. If you need help with your content strategy, Tempesta Media’s managed solution offers you 360-degree service. Contact us today for a no-obligation consultation. We’re happy to answer any questions.

Benefit your business with a social media management company

Social media has become a major part of marketing and networking for businesses. With millions of different corporate pages and profiles across all social media platforms, you need to make sure your company has a strong social media presence to capture potential customers. A social media management company that offers custom services can help you save time while successfully managing your social media networks.

Many entrepreneurs are overwhelmed by social media because it is time-consuming to maintain an active presence for their business across channels. Fortunately, there’s a solution that can help you stay on top of all the competition on social media. 

Social media management companies or social media managed service providers can handle all the processes connected with social media activity for you. It’s difficult to assess the numerous advantages that these kinds of services can bring to your company. Social media management companies can provide support starting in the early stages, such as account creation, and stick with you all the way through to setting up paid campaigns for lead generation.

Creating accounts on social media

A good social media management company can help you create and manage your social media accounts and ensure they stay up to date and relevant. But first, it’s necessary to identify the appropriate social media management channel. Professionals who help craft  your social media marketing strategy from scratch know the latest trends and data, which helps them make an appropriate decision.

Based on the latest statistics, Facebook is the most popular social media for B2C as well as B2B. When creating an account, you should consider a lot of factors. But the first questions a social media management company will ask you are:

Just starting with these two questions, an expert group of social media managers will be able to create accounts on the appropriate social media channels for your business and design an original, custom social media marketing strategy, by using the best social media practices.

Depending on the package option you choose with your social media managed service provider, a good social media management company may also train your internal employees on some social media services. The best part is that they’re always available to take care of any updates or changes needed in your account when necessary. 

Social media is an important part of your content marketing strategy. For that reason, you need to ensure your company maintains a strong presence on as many social channels as possible. Understanding how to develop an online presence and advertise on multiple social platforms has become a vital component of every business’s success, with billions of individuals on social media internationally.

Some benefits of having a social media presence

As a brand, you can reach out to millions of people in a matter of seconds through the power of social media. You don’t have to worry about the overhead costs because social media is your best friend when you’re trying to reach a large audience for a low cost. By using social media for even a small part of your marketing strategy, you can gain a lot of visibility for your brand

The beauty of social media is that it’s constantly evolving and offering new features and ways to interact with consumers. With a social media management company as your business partner, you will be able to see the latest social media best practices in action in the most effective way. 

Social media branding

Branding is crucial since it creates a lasting impression on customers and informs them about what to expect from your business. It’s a technique that helps you stand out from the crowd and state exactly what makes you the better option.

Social media is important to your branding efforts. As you design your social media pages, focus on information and images that strengthen your brand. By answering these kinds of questions, a social media company can create a powerful branding strategy to promote your company on social media: 

  • Who are you? 
  • What do you do? 
  • What’s special about you? 
  • Why should I care about you?

To build a strong brand, you need to have a solid social media presence. If you want people to use your products or services, they have to connect with your brand. 

However, building a brand on social media is not as easy as just creating a Facebook page (though you can learn to do it well). You need to understand the type of content people are interested in seeing. If you are just starting out on social media, It can be challenging for you to figure out and take into account all the small pieces, like the type of content you should be posting to pique your audience’s interest.

Branding is necessary to establish an identity and recognition for your products and services. Your followers and consumers are more likely to buy from a brand that they know and trust, and more likely to stay loyal to a brand they have already developed a relationship with. 

Social media SEO 

Social media optimization, or SMO, is about attracting visitors to your social media pages. It is very different from search engine optimization, but has the same goal of increasing traffic to your pages. 

SMO is considered one of the most important components of marketing today. One key difference between SMO and traditional SEO is the fact that unlike search engine results, social media crawling cannot be automated by software. It is updated almost in real time, making it very difficult for robots to determine when they have updated data.

Content creation for social media

Social media content creation is a more complex procedure than it looks. Your team may not be finding success on their own, as it can be time-consuming and difficult to manage. It also requires creativity and constant attention to social media trends.

Many companies struggle with this aspect of marketing for a few reasons. The most common stumbling blocks in social media content creation are:

  1. Not knowing your audience and their problems and interests.
  2. Not knowing the types of content that work best for social media.
  3. Not understanding the focus of a particular social network and how to identify the right type of content for each social media channel.
  4. Not having a social media editorial calendar in place.
  5. Lack of automation of the content planning and posting processes.
  6. Not using hashtags and other tricks to increase the visibility of published social media content.

Best types of social media content

It is important to know what works and what doesn’t when it comes to using the most popular social media platforms. And, since social media use has increased dramatically over the last few years, it’s crucial that your company’s social media content is top-notch. 

If you want your social media content to work for you, then you should create content that will generate interest and boost traffic to your business. Here are some of the best-performing content types for social media:

  • Written posts, articles and e-guides. These kinds of posts can help you gain credibility and improve your reputation by showing your knowledge within the industry.
  • Curated content. By presenting relevant articles and resources from other sources that you trust, you can share the latest industry updates and provide your audience with a piece of valuable information that you haven’t outlined yet in your own blog.
  • Reviews and testimonials. People value other people’s opinions and experiences over what a company claims, so testimonials and reviews are vital.
  • Announcements. Spreading the word about new goods, events, live streams and other significant events can help generate buzz and keep people informed about what’s going on with your company. Audiences adore getting behind-the-scenes information about their favorite stores and companies!
  • Images. Long-form blogs are far less digestible and compelling than visual content. Smartphone cameras can produce breathtaking images, and various applications make it easy to edit them.
  • Infographics. These are used to accompany explanations, data and other written concepts. Infographics are tops at communicating complex ideas.
  • Videos. It’s convenient to record videos, and they’re highly entertaining. How-to tutorials, video tours, and product updates and demos are all examples of fantastic video content that may improve website traffic and revenue.

The importance of hashtags for social media

Hashtags are words or phrases preceded by the pound sign. When you click on a hashtag, you can see all of the posts on that particular subject. Hashtags help connect content to the person seeking it without requiring them to search for it in a specific app. 

Hashtags can be used in a variety of ways. They can categorize a post to make it easier for others to search and find. They can be used to add a source or location to a post. For example, when posting from an event, you might add the name of the event to provide context. The above scenario wouldn’t necessarily be classified as a chat tool, but could be if the users add that functionality themselves.

An abundance of companies offer social media management services, but there are two main types. One service makes the most of the platforms by creating content and engaging with customers appropriately. The second service helps with your overall social media strategy, whether its focus is on selling or building a community.

Tempesta Media is the second type of company, with full service. As a part of Tempesta Media’s managed service, a team of professionals can create a comprehensive social media content marketing strategy for you, starting with analyzing your competitors’ environment by providing actionable insights and recommendations for their implementation. Our social media professionals can manage your social media production from the moment of account creation, through every step of production and improvement.

Publishing social media content

The internet is a fast-paced world where content is king. If you always want to be known as an industry leader, you will need to make sure you are publishing useful and evergreen content on your social media accounts. But who has the time to go through all of the information you find, make it interesting for your audience and also make sure it is shared in the right way?

Keeping up with content publishing on social media can be a full-time job. With so many posts to schedule and so much engagement to monitor, it can be completely overwhelming. A social media management company will essentially do all of this for you.

Maintain the right posting frequency

Posting frequency is only one part of the equation when you’re trying to get people to click on your posts, and it’s something you should look into when creating your publishing schedule. 

One of the most important steps a social media management company takes is to develop a posting strategy for social media. In other words, what social media channels will your company post to, and how frequently? It sounds easy enough, but it can actually be a bit tricky if it’s overlooked. 

To help you figure out your social media posting frequency, we’ve put together a list of the most popular social media platforms, along with the best recommendations for publishing frequency: 

  • Facebook: 1-2 posts per day.
  • Twitter: 1-2 times per day, but no more than 3-5 times per day. Be careful.
  • LinkedIn: 1 post per business day, which is 20 posts per month. Companies that post weekly on LinkedIn see a 2x higher engagement rate.

Don’t forget about the time

We all know there can never be just one formula for what works and what doesn’t when it comes to the best time to post on social media. It’s unique to each business and its specific audience. 

So, let’s take a look at some general rules of the best time to post on social media to get the greatest reach for your company’s social media accounts:

  • Facebook: Try to keep your post timing between 9 a.m. and 1 p.m.
  • Twitter: Mornings and late evenings are the best times to post on Twitter. Try publishing between 9 a.m. and 11 a.m. or between 6 p.m. and 9 p.m.
  • LinkedIn: Monday and Tuesday from 8 a.m.–2 p.m. Post on Wednesday from 8–10 a.m. and at noon, on Thursday at 9 a.m. and 1–2 p.m., and on Friday at 9 a.m.

When posting times are used correctly, your social media can help you reach new customers and increase sales. Tempesta Media’s platform, along with its social media solutions, specifically its Simple Social Share™ feature, allow you to use one centralized dashboard to create, schedule, publish and optimize social media posts while getting higher ROI and ROT.

Analyzing your social media program performance

It is important to analyze your social media data to see if there are any ways you can improve your use of social media. If you don’t take the time to analyze the data, you will fail to optimize and scale your social media marketing program

The analysis should include data about your target audience, the type of content, the timeline and other factors that are important for your business. The social media management company will focus on finding out what works and what doesn’t, where improvement can be made and new ideas for social media marketing campaigns.

It will take time to analyze your social media program’s performance from all angles. This includes using analytics not only from your own websites, but also from the social media platforms where you are promoting your business. You can learn a lot about your customers by paying close attention to these statistics. For instance, through analytics, you may find that a certain social media platform is not providing you with nearly as much traffic as you think it should be.

Here are some social media program performance metrics that a social media management company will definitely pay attention to while performing the analysis:

  • Engagement (clicks, likes, shares and comments). The engagement rate is frequently used to determine how active your audience is with your social media content and how effective your brand efforts are. Consumers who are engaged interact with brands through behaviors like “likes,” comments and social sharing.
  • Awareness (impressions and reach). Impressions and reach are both critical metrics to evaluate, especially if your social goals are focused on brand awareness and perception.
  • Share of voice (volume and sentiment). Volume and sentiment are two factors that influence how much of a person’s voice is heard. A measure known as share of voice is frequently employed in public relations as well as in competitive research and paid advertising campaigns. It shows how much of the online world your company is involved in. If you’re a Chicago-based surgery clinic, for example, you can see how many people are talking about your business online in comparison to your competitors.
  • ROI (referrals and conversions). Both sales and marketing goals, as well as major business goals, are linked to social referral traffic and conversions.

Final thoughts

You can benefit your business now by hiring a social media management company. A social media management company can help you promote your business, increase your follower count and enhance your target customer base.​

A social media management company can cover everything from social media strategy and implementation to the daily operations needed to keep a profile running effectively. Most social media management operations take a considerable amount of time. This is time you can better spend focusing on increasing revenue and other important aspects of your business while still developing and maintaining your company’s online presence on various social media sites and reaching out to new and potential customers.

Enlisting the help of a social media management company is one of the best decisions you can make for your business. 

How Tempesta Media can augment your in-house writing team

In business, some choices are mutually exclusive. Your company can be organized as a corporation or a limited liability partnership, not both. A business is either publically held or privately held; it can’t be both. However, when it comes to your content marketing efforts, your company doesn’t have to choose between using your in-house team and working with an outside expert.
Partnering with the right content marketing agency can complement and enhance the work of your existing marketing team, copywriters or PR firm. With a full-service partner, your company can increase lead generation, enhance your SEO, strengthen your brand’s reputation and improve the ROI of your content marketing. Here are several ways that your company can use a full-service content marketing agency, such as Tempesta Media, in conjunction with your current content creators.

Complement your marketing efforts

Tempesta Media works with your company to capture your brand’s unique voice. By augmenting your content marketing team with expert writers, your organization can produce expert content at scale and reach more potential customers.

  • Fresh perspectives: The best content uses compelling storytelling to speak directly to your audience. Whether your company markets to businesses or individual consumers, an outsider’s perspective can help refine your message. Our content marketing experts will apply their writing skills to position your brand as an industry leader.
  • Industry expertise: Just because someone is a good writer doesn’t mean they can write great articles about investment management, artificial intelligence or health care. Can your in-house team create content for all of the different verticals your company wants to cover? Tempesta Media’s writers are industry experts. We can even assemble multiple writing teams to create content for each vertical of your company.
  • Professional journalists: Is your company looking for ways to generate earned media? No one knows how to write an engaging story better than a journalist. Tempesta Media’s journalists create articles that are targeted to your audience and ready for publication. We can even help place your content on premium sites such as Forbes, Business Insider or Inc.
  • Established influencers: Did you know that almost 40% of consumers look to influencers — not celebrities — to make a purchase decision? Additionally, they are more likely to purchase a product that has been recommended by a non-celebrity blogger.
  • Expanded reach: There’s a limit to the amount of content a single writer can produce. On average, it takes an in-house marketing team member 1-2 hours to write one blog post. Writing longer or more complex articles often takes an entire workday. Since most marketers are responsible for an array of duties, they may not have the time to consistently write high-quality content. Partnering with Tempesta Media enables your company to expand its content marketing efforts at a much lower cost than hiring an in-house employee.
  • More types of content: Limited time often means that your company has to make choices about what content to create. Bringing on additional writers empowers you to reach your audience in a variety of different ways. If your existing team is focusing solely on blog posts, for example, Tempesta Media can create the case studies, white papers, and long-form articles that you need to position your company as a thought leader.

As a full-service content marketing firm, Tempesta Media offers more than just great writers. Leverage professional tools and services

As a full-service content marketing firm, Tempesta Media offers more than just great writers. Clients also benefit from a wide range of services and tools designed to span the entire content creation process from brainstorming concepts through publication.

  • Editorial calendar and strategy: Developing a content marketing strategy helps your company make the most of its time and budget. As research demonstrates that brands which have a defined content strategy outperform those that do not, your company needs a plan to create content that will deliver the best ROI. Tempesta Media’s editorial calendars serve as the roadmap for your content strategy. Our team will research what is trending in your industry, gaps in your own and competitors’ content, and content marketing best practices to create a calendar of detailed topic outlines. Once you approve the topics, our team will order each topic as scheduled. With Tempesta Media, it’s that easy to create high-quality content on a consistent basis.
  • Content marketing platform: Tempesta Media’s clients have unlimited access to our proprietary content marketing platform, Article Document, and its technology. Our intuitive, easy-to-use platform makes it simple to order, review, and publish your content in one place.
  • Professional editing: Reviewing content can be time-consuming. While a professional editor averages four to eight pages per hour, inexperienced reviewers typically take longer and miss greater errors. At Tempesta Media, each piece of content is edited by a team of professional in-house editors before you even take the first look. Our team can also provide deep-dive editing services to anything drafted by your in-house team.
  • Competitor analysis: With Tempesta Media’s competitor analysis, our team will conduct a comprehensive review of your chosen competitors and identify patterns and gaps within their content strategy. After highlighting their weaknesses, we recommend strategies you can utilize to gain a competitive advantage. This report provides valuable insights into your competitor’s social media and content marketing channels; enabling you to develop a more robust content strategy.
  • SEO optimization: All content created by Tempesta Media includes SEO optimization. To ensure your content is ready for publication, we check for keyword density, readability and proper HTML headings and formatting. Each piece is delivered with a targeted meta title and meta description to help it rank well in a keyword search.
  • Versioning and segmentation: Your writer team will customize content for the specific audience or vertical that your organization is targeting. Our Voice Profile™ ensures that the writing style and tone match your audience’s unique interests, preferences and pain points. While 75 percent of all ideas are only used for one piece of content, versioning enables your company to generate a larger return on that initial investment. We can take your existing content and rewrite it to resonate with a new audience.
  • Interviews: Tempesta Media can interview current customers or industry experts to demonstrate your company’s “proof of success”, and further support case studies, white papers, a series of blog articles, or other detailed content. This approach combines the knowledge of a subject matter expert with the skill and convenience of a professional content team.

Ensure peace of mind

In addition to creating and polishing expert content, Tempesta Media gives our clients confidence in their content marketing operation. We work to ensure that every piece we write or edit meets our high standards.

  • Plagiarism screening: Would you know if someone on your writing team was passing off another writer’s work as their own? Plagiarism poses a serious threat to an organization’s reputation and financial stability. If your content is found to be unoriginal, your company could face legal action. Tempesta Media screens all content for plagiarism before it is delivered to our clients.
  • Turnover protection: Only 59 percent of employees have been with their present employer for 3 years or more, and turnover is especially high among younger workers. Tempesta Media provides insurance that your company will always have a stable solution for content creation. If one of your employees were to suddenly leave, by partnering with Tempesta Media, your content marketing won’t miss a beat.

Expand your team

Our clients consider Tempesta Media an extension of their marketing team or entire copywriting department. With our expert writers, guidance, specialized tools, and full-service approach, we make publishing high-quality content simple. Call us or schedule a time to discuss how Tempesta Media can help your team create expert content at scale.

Need help?

If you have a content marketing program or are planning one, download our e-book “100 Mistakes Businesses Make When Starting, Optimizing and Scaling Content Marketing Programs.”
This e-book will walk you through the mistakes of hundreds of other companies and the challenges they faced in implementing their content marketing programs. To learn more about how Tempesta Media can help you streamline your content creation process and deliver quality content at scale, contact us today.

9 helpful ways to evaluate a marketing vendor

There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your marketing campaigns can execute effectively.
Start with these questions to evaluate a potential vendor for your marketing initiatives:

What do you wish to achieve with this new marketing solution?

It is critical to identify a problem before it can be solved. Knowing your specific problem will help you narrow your search for a marketing vendor. Select the vendor with core capabilities that can address the problem you’d like to solve.

What is the timeframe for the setup?

Time is money. It is important that you’re fully aware of how much time will be spent during the onboarding process. Determine the timeframe for training, kick-off calls, discovery calls and all campaign development.

Who will be involved during the onboarding process?

First, check the credentials of who will be guiding you through the crucial onboarding period of the partnership. Second, have your new partner specify the number of people they need from your organization and the skills these people need to have. Identify point persons from the vendor and your internal team so that you know who to speak with for updates.

How is support handled?

It is essential that you get a guarantee of quick and complete support and resources even after the initial training process is done. Getting used to the new system is still part of the onboarding process.

Will there be someone to help you get on boarded properly? Is there effective support and resources to answer your questions quickly?

What do the case studies say?

Take some time to learn about specific use cases. Online marketing services are still relatively new. Experience or the number of years that a company has been in business should not be the only consideration.

How much are the initial fees?

Make sure all the vendor’s fees are stipulated in your contract and the included services specified. It is not unheard of for companies to suddenly spring fees after the initial payment has been discussed. Be meticulous at this point.

If you are looking into larger packages or subscriptions, these setup fees can often times be negotiated.

How is pricing structured?

Ask about pricing structures, payment schedules and how payment should be submitted. Negotiate according to these aspects and according to your budget.

Is there a trial period?

A vendor that offers a trial period or monthly plans is confident in their services. During this time, review and play around with the technology to find out if it is user-friendly and efficient.

How will you evaluate the success of the new vendor?

Finally, make sure you identify beforehand the criteria to determine if the new marketing vendor is what you need to step up your business. These are unique components that only you can determine. It would be best that these factors be time-bound and be based on other tangible factors. This will make the results easy to interpret.

To learn more about what Tempesta Media’s content marketing solution can provide, schedule a call with our team.

Finding a content marketing firm: the difference between a marketplace and a managed service

People often throw around the buzz words “managed service” and “marketplace”. But what are the key traits that define both options? And what do they mean?
As you evaluate and optimize your marketing stack – or the marketing platforms used for different aspects of your marketing programs, considerations should be made around the type of investment and partnership you need. Content marketing as an industry has grown exponentially and there are different types of vendors and partnerships available.

Content Marketing Marketplaces – quick on boarding with a lot of work up front

Pros of working with a market place:
  • Easy to get started: Marketplaces make it easy to get started, offer ultimate flexibility with pricing, but require you to do most of the work. What do I mean by this?
  • Low commitment: With a marketplace, you can easily order one blog at a time or start with one project rather than making any long term commitment.
Cons of working with a market place:
  • You need to find and vet the writers yourself: Think about how long it takes to find a new employee and go through the interview process. Even after all the interviewing, that employee might not be able to deliver. Recruiting and sorting through writer resumes is more time consuming than most people realize and you might end up falling for common freelance writer traps. These freelance writer traps include ghosting, plagiarism, and poor turnaround time.
  • Additional services won’t be included. For example, any editing, SEO optimization account management, support, and more will be an additional fee. You also won’t be able to have consistency with your voice or your writing team. Expertise can be questionable as many times writers do not go through a stringent vetting process.
  • Can’t access the best writers: The best writers are in high demand and prefer to work with long standing partners than hunt for one assignment at a time. If you are only committing to one article, you’ll only have the chance to work with writers who are willing to succumb to learning a brand new company’s voice and style preferences.
  • No guarantee on the writing quality: There is typically a limit on the amount of revisions that you can order and if you are disappointed in the writing, it is typically money down the drain.

Content Marketing Managed Services – better quality, more time saved and a longer partnership commitment

Pros of working with a managed service:
  • All inclusive service: In regards to content marketing specifically, our managed content marketing service includes SEO optimization, unlimited revisions, editing, plagiarism screening, use of the platform, and an account manager who is available by phone and email. You aren’t charged for each individual aspect, which actually saves you more money than if you were to work with a market place who structures their pricing based on each element of the content development process.
  • Humans are there to support you every step of the way. Your account managers proactively manage your account.
  • Consistent team of writers who have real world experience: Your writing team is consistent and includes writers who have real world experience in your industry. The idea with a managed service is that you will save more time and the quality is much higher.
  • Set a schedule designed for long term content marketing results: We set up your partnership at the beginning so that you don’t have to do the heavy lifting. Once we lock in your nuances, it is easy to scale content marketing without sacrificing quality.
  • Commitment to quality: We stand by the content we provide by offering unlimited revisions, editing every piece of content to save you time in the long run, and making sure that the writing is geared towards your reader.
Cons of working with a managed service:
  • Both parties need skin in the game to get started: Because of the initial investment up front to establish a positive long term partnership, both parties need to invest in the partnership. From the client perspective, that means that they pay for the initial start up and commit to a kick off call and review of the content. From the content writing service, this means that they put in the resources to truly optimize and lock in the goals up front.
  • First piece of content can take approximately 2 weeks for delivery: The initial onboarding includes a kick off call, writer team optimization and editorial calendar development. After the kick off call it is typically around 2 weeks until you get your hands on the first article. It is a little slower than a market place, however, in the long run, you save all the time it would take to go from vendor to vendor, restarting the process over and over again. With Tempesta Media, your onboarding has a valuable impact on the long term nature of the partnership.

Find a blog writing service that works for your needs

There are many different considerations that come into play, but ultimately, each business has goals they are trying to achieve. If you are extremely limited on budget and are willing to sacrifice quality, a market place might be a good option. If you are ready to truly invest in your content marketing program, learn more about Tempesta Media’s managed service content solution.