Tag: outsourcing

Top 10 Benefits of Outsourcing to an MSP Marketing Company

Posted on by Michael Marchese

Outsourced marketing solutions are the future of digital marketing.

Digital marketing is at the core of the modern business model. Digital channels have become crucial for connecting with customers, becoming an industry leader, and achieving growth.

However, a successful digital marketing strategy requires an amount of work and a level of expertise that is often difficult to achieve with in-house capabilities, especially for small and medium businesses.

As a result, more organizations are turning to outsourcing. A marketing partner can take over time-consuming tasks, deliver consistent results, and help improve marketing ROI.

Find out why businesses are opting for the MSP marketing company model, and which benefits they derive from these partnerships.

1. Save valuable time

The average workweek can vary a lot from one organization to another. For some entrepreneurs, it’s not unusual to work 50 hours a week. Others are responding to labor challenges and inflation by reducing work hours to avoid increasing compensation.

Time is a valuable resource. Managing this resource successfully directly affects growth. Whether your marketing team works 50 hours a week or is adopting shorter workdays, you need a strategic approach to managing time and focusing on creating the most value possible during work hours.

For businesses without a dedicated marketing team, content creation tasks are an afterthought in a busy schedule. Crafting quality pieces of content can take several hours and involve multiple employees, which means project managers often have to choose between sacrificing quality or slowing down the production schedule.

An MSP marketing company can take over a wide range of marketing-related tasks and free up valuable time. You can retain some marketing tasks in-house and give employees plenty of time to develop high-quality content or decide to have employees focus on other important tasks, such as phone or in-person interactions with customers.

2. Manage costs

Marketing spending is up. On average, businesses are spending 9.5% of their revenue compared to 6.4% last year. In spite of this increase, marketing budgets are still lower than pre-pandemic levels.

In-house marketing can be costly. An employee costs close to $39 an hour between compensation and benefits, and this amount can be higher for positions that call for more competitive wages. You also have to factor in the cost of hiring and training.

As the buying journey continues to become increasingly digital, customers expect to connect with brands on their preferred channels. Adopting an omnichannel approach and coordinating your marketing efforts means you need a multi-disciplinary marketing team with experts in areas like email, social media, paid ads, analytics, copywriting, editing, SEO, and more.

Small and medium organizations typically don’t have the resources needed to put together a large team. Employees often end up wearing many hats and might lack the time, training, and expertise for the scope of their work. Providing your team with the latest marketing tools and software will also add to your in-house costs.

One of the benefits of outsourcing digital marketing is that you can choose an MSP with a monthly subscription model. You’ll get to build a customized package with a predictable cost, and you’ll have access to experts with expertise in several areas. Plus, the result-oriented approach means you can expect to get a measurable return on your investment.

3. Access top marketing talents

An MSP marketing company gives you access to some of the top talents in different marketing fields.

Putting together an internal team with the same level and scope of expertise can be challenging for most businesses. Hiring requires an investment of time and resources, and some talents are in high demand and can be tough to attract and retain.

In the tech industry, 48% of businesses have a small marketing team, sometimes with a single employee. This trend isn’t isolated. In spite of higher marketing budgets, most businesses don’t plan on increasing their marketing team size.

Keeping up with the demands of a digital marketing plan can be difficult and overwhelming for a single employee or a small team. The benefits of outsourcing digital marketing include having access to these different roles through your MSP vendor:

  • Your MSP can fulfill the role of a CMO by helping you develop a vision and overall strategy.
  • Account managers can act as marketing and project managers. These professionals take a CMO’s vision, turn it into a concrete plan, and coordinate the execution.
  • You’ll also get to work with market research experts who can help you study your market and competition or keep up with the latest trends.
  • Many MSPs offer analytics capabilities. This service replaces an internal analytics expert who can measure and optimize your marketing performance.
  • One of the benefits of content marketing outsourcing is that you’ll have access to a wide pool of copywriters and other content creators with industry expertise.
  • You’ll also work with editors who can ensure your content meets quality standards and is ready for publication.
  • MSPs also have social media managers on staff. These professionals can build and manage an online community on your behalf.
  • Your MSP will have SEO experts who can optimize your content.
  • You might also need to work with PR experts who can manage press releases, mentions in the news, and more.

An MSP marketing company gives you access to all these different roles as needed. You’ll get to work with some of the top talents in the marketing industry without any of the costs and challenges linked to hiring and retention. Plus, the MSP model means all these roles belong to the same organization and can work together to achieve consistent results.

scaling

4. Get marketing results fast

Tempesta Media was able to increase leads by 53% for customers in only three months by using a mix of content marketing, off-site and on-site SEO, and paid ads. This kind of fast result is what you can expect when working with an MSP.

The benefits of outsourcing digital marketing include having access to a team of experienced professionals. These experts have worked on similar campaigns in the past and know which strategies will yield the results you’re looking for.

In-house teams make the best decisions possible based on the information available to them, but their limited experience compared to an MSP partner means that there is often a trial-and-error process. It can take weeks or even months to get even data to optimize or decide to scrape a marketing campaign.

This approach is costly, and it gives your competitors the opportunity to strengthen their digital presence while you’re testing different strategies.

Once you identify a strategy that works well, it’s only a matter of time before you have to make changes to response to the latest market trends. An MSP can make you more reactive by identifying the right strategies faster and anticipating these changes.

5. Adopt a proactive approach

Switching from a reactive approach to a proactive marketing plan allows you to anticipate issues before they arise. No matter how closely you monitor marketing performance and other factors, a reactive marketing strategy means that new challenges have time to impact your organization negatively before you respond.

An MSP marketing company can anticipate changes by conducting market research and monitoring the results of your marketing campaigns. For instance, the vendor you choose to work with can anticipate when you’ll need to focus on new client acquisition or adopt a new channel to keep up with the competition.

Being proactive will help you meet customers’ expectations. If a company fails to anticipate their needs, 45% of consumers will switch brands.

A proactive approach will also turn your brand into an early adopter when new channels and trends emerge for your niche. Plus, the benefits of outsourcing content marketing include being able to publish content on short notice to address the latest hot topics for your niche and establish yourself as a thought leader.

6. Benefit from a personalized outsourcing

One of the benefits of content marketing outsourcing with an MSP is the highly personalized approach these vendors take.

It’s true that outsourcing isn’t without its share of potential drawbacks. Finding the right partner can be a challenge. You can end up with a partner that doesn’t match your culture or vision. A common concern is that your marketing partner won’t be able to reproduce the voice and branding that made your organization unique.

The rise of digital marketing means users have access to more content than they can consume. Achieving authenticity and using hyper-focused channels that make sense for your audience are crucial strategies for standing out.

The kind of personalization that only an MSP can offer will make a difference. The MSP marketing company you choose to work with will get to know your organization, your market, and your target audience to develop a customized approach aligned with your goals and the expectations of your audience.

team

7. Build flexible and scalable marketing processes

Digital marketing moves fast. There is always a new trend to incorporate, an emerging platform to turn into a new channel, or a new industry issue to address for thought leadership.

There are other potential reasons why flexibility can give you an advantage:

  • You might need to amp up your marketing capabilities for a specific campaign or event, such as a promotion or new product launch.
  • Your organization is going to grow over time, and your digital presence should grow with it. Reaching out to a new niche can be a crucial factor for growth.
  • Landing a new contract with a major client can cause your needs to change overnight.
  • Resilience is key in the current business landscape. You might have to make some unplanned spending cuts and temporarily scale back on your marketing efforts.

This level of flexibility can be difficult to achieve with an in-house team. The main variable you can use to create a flexible team is hiring. However, HR professionals agree that it takes around 60 days to hire a new employee, and you’ll have to give new hires a month or two to catch up and become fluent in your company culture.

Outsourcing to an MSP marketing company means you can build a customized marketing package. Your vendor will give you the possibility to include different services or choose a service tier. It’s a flexible model where you can add or remove services as needed.

You can make changes to your package to develop a presence on a new channel, increase content production for an event, or get help for a special project. An MSP makes you scalable, and you can scale up quickly so you don’t miss out on any opportunities.

8. Keep up with the latest trends

Digital marketing evolves at a fast pace. Marketers need to constantly think ahead and identify the next trend that aligns with their target audience’s preferences and behaviors.

Keeping up with the latest trends means developing a presence on emerging social media platforms that resonate with your target audience. It also means adjusting your SEO strategy to reflect the latest search engine algorithm update or updating your content marketing plan to account for new formats and preferences in consuming content.

For instance, with over 123 million voice assistant users, a growing number of brands are optimizing their content to appear in featured snippets that the Google assistant can read out loud. Some brands are also exploring video results, slideshows, and other varied content formats that increasingly appear in search results.

Keeping up with the latest digital marketing trends is also important in the context of Generation Z coming of age. You need an inclusive marketing plan that addresses the needs and expectations of these digital natives.

With 64% of 18 to 26 years old seeing their brand choices as a form of activism, many brands are rethinking their core values. An updated marketing strategy is crucial for clearly communicating your commitment to the societal and environmental issues that young adults care about.

In-house teams already have a lot on their plate, and there might not be enough time to keep up with the latest trends. Plus, developing a modern marketing plan also requires identifying the trends aligned with a company’s branding strategy and target audience. It’s also crucial to learn enough about a new practice or platform to implement a new strategy successfully.

Investing in the wrong marketing trends can be a costly mistake and adopting a trend after a competitor has already done so won’t yield the same ROI.

One benefits of outsourcing digital marketing to an MSP is that you’ll get help from a team of industry experts. These professionals know what is happening in their field. They can anticipate the next trends and determine the latest practices and strategies that correspond to your marketing goals.

bullseye content marketing

9. Increase your marketing ROI with a result-oriented strategy

Among B2C marketers, a staggering 48% are unsure of their in-house team’s capability to demonstrate content marketing ROI. This statistic reveals that failing to track marketing performance is a widespread issue.

Several obstacles can stand in the way of implementing an effective strategy to track results in-house:

  • Without a proper analytics strategy in place, visibility over marketing performance is difficult to assess. In-house teams don’t always have sufficient resources and skills to implement successful analytics programs.
  • Not having enough data to inform decisions means in-house teams often take a trial-and-error approach. As a result, marketing campaigns are often scraped before they can generate a consistent ROI. A succession of short-lived campaigns can be costly.
  • Establishing clear goals and a timeline is challenging for teams that lack experience or don’t have enough historical data.
  • In some cases, the capabilities of the in-house team in terms of time and budget aren’t realistic for the organization’s marketing goals.

One of the benefits of content marketing outsourcing with an MSP marketing company is that you’ll work with your vendor to discuss your goals, create a concrete marketing plan, and break down this plan into smaller steps with a specific timeline. MSPs use a result-oriented model to optimize your marketing ROI and help you unlock growth.

MSPs also rely on analytics experts to track performance with precision. This data allows an MSP to be more reactive and adjust a marketing strategy if needed.

Analytics improve transparency since you’ll receive regular reports that show how your marketing campaigns are performing. This information can support future decisions and even give you a competitive edge since analytics currently supports only 53% of marketing decisions.

10. Get access to the right tools and tech

Among CMOs, 26% consider data and analytics as one of the top capability gaps for their marketing department. As digital marketing becomes increasingly complex and technical, having access to the right tools can make a significant difference.

Adopting marketing software and other tools in-house isn’t always practical. There is a significant upfront investment linked to implementing a new solution. There are also ongoing costs with software subscriptions or licenses.

Selecting marketing software that meets the needs of your in-house team can be challenging, especially if your marketing experts lack experience with this type of buying decision. Adoption can be another barrier since not all employees are comfortable with technical tools and training represents an additional expense.

Challenges expand beyond your in-house marketing team. Running marketing apps in the cloud or hosting marketing software on-premise requires help from an IT department. For small and medium organizations, the current capabilities of the IT team and IT infrastructure might be insufficient.

Failing to adopt modern marketing tools and tech can hurt the performance of a marketing plan and make it difficult to compete against organizations with a larger tech budget.

Working with an MSP marketing company means you’ll have access to marketers who can rely on a number of tech solutions to optimize your campaign. You won’t have to incur additional costs linked to implementing these tech tools and the MSP team will already have plenty of experience with these apps and software products.

Technology can give you an advantage in the following area:

  • An analytics solution can significantly improve visibility over different digital channels, help you measure results, and support decisions.
  • Finding the right balance between personalization and data privacy is tricky. Data privacy management software helps you streamline the collection and usage of customer data to mitigate risks, improve compliance, and ultimately deliver a better experience.
  • A CRM solution can bridge any existing gaps between your marketing efforts and your sales team. You can gather valuable insights about your customers and prospects, automate personalized content distribution, and more.
  • Marketing automation solutions can help you save time on a wide range of tasks, including content publication, personalized emails, reminder emails, and more.

10+.Embrace innovation

Outsourcing creates value in more than one way. One of the benefits of working with a third-party vendor is to gain a new perspective.

Besides giving you access to new skills, an MSP marketing company with a diverse team of professionals will bring fresh ideas to the table. Your new partner will help you consider issues from a different angle and might come up with solutions you would have never thought of.

The post-COVID market is volatile and navigating inflation, labor mismatches, geopolitical uncertainties, and other challenges might require a significant strategic shift. Innovation is more important than ever and could be the key to unlocking growth.

Summary

Thanks to their holistic and result-oriented approach, MSPs can address a wide range of marketing challenges that businesses of all sizes face.

The two most common reasons for outsourcing are saving time and managing costs but working with an MSP marketing company has many other advantages. You’ll get access to a wider talent pool, benefit from a flexible and scalable marketing plan, leverage the latest tech tools and trends, and much more.

Are you wondering how an MSP could help your brand? At Tempesta Media, we have been supporting the marketing goals of our customers for a decade with a unique blend of expertise, dedication, and result-oriented planning.

Our secret? We take the time to get to know every customer before developing a highly personalized plan. We use our Prova assessment, a two-week process that covers 90 points, to learn as much as we can about a business and its market.

Next, we use our Performica framework to develop a customized marketing strategy. Performica is a turnkey solution that allows us to build flexible marketing packages by selecting modules aligned with the unique goals of each customer while taking their budget into consideration.

We’ll deliver regular updates regarding how your campaigns are performing and take your feedback into consideration to continuously improve your marketing plan. Our flexible Performica framework also means you can add or remove modules as needed for areas like content marketing, email marketing, social media marketing, SEO, and more.

Learn more about how Performica works and how it could transform your digital marketing strategy.

Your 11-Step Result-Oriented MSP Digital Marketing Strategy That’ll Boom Business

Posted on by Kristan Manley

This eGuide will show the benefits of an MSP digital marketing strategy vs in-house marketing teams.

Digital marketing is growing every day, and it’s a full-time job for more than one person to work all of these avenues every week. This is where an MSP digital marketing strategy comes in handy.

You already know digital marketing matters, and you might be actively working on several social media apps already. What you might not know is just how much time it takes to really market your business to the many platforms available to consumers these days.

What is an effective digital marketing strategy?

With just 11 steps, you can optimize your digital marketing strategy with measurable results. The goal is to see results in a competitive market where profits are lower than they were before Covid-19 shook the world.

Here are just a few of the ideas covered in this eGuide:

  • Assessing your market
  • Website improvement areas
  • Mobile device optimization
  • Current SEO optimization tips
  • How to better connect with your audience
  • Social media marketing ideas
  • Email marketing improvement
  • PPC and analytics
  • Building a scalable model

Why an outsourced MSP is your new best friend?

Keeping up with constantly changing digital marketing applications is exhausting, to say the least. Even the most social media-savvy employees will find themselves lost in a sea of trending platforms they’ve never even used. An MSP provider will assess your business, create a personalized marketing plan, recommend new strategy elements, and measure results along the way.

Download eGuide

Tempesta Media guides you through a performance marketing-based program resulting in a turn-key solution to achieving your marketing goals. You can take the pressure off your own employees and let trained experts offer a transparent campaign full of the latest digital marketing ideas and tips.

Finding a Path Forward Post-COVID. Part 4: Assessing Your In-House Capabilities

Posted on by Michael Marchese

As businesses shift their marketing mix to adapt to the stagflationary environment, it’s important to assess in-house resources. For many organizations, managed service providers (MSPs) are a more realistic option.

The past two years have seen a rapid succession of events that have put a majority of businesses in a challenging situation. As rapidly rising inflation follows COVID-19, adapting to this new environment is crucial for surviving.

When it comes to marketing, businesses need a strategic approach. It’s something we discussed in our four-part blog series.

  • In part one, we looked at how marketing was changing post-COVID and discussed the new challenges CMOs are facing.
  • We introduced the bullseye model in part two, a simple tool for visualizing your different marketing assets and adjusting spending to prioritize owned media to build valuable marketing assets.
  • Part three focused on the importance of collaborating at the C-level for a successful realignment of marketing spending that prioritizes owned media.

In the last instalment of our series, we’ll discuss the reality of executing the bullseye model and look at whether it’s realistic to implement it with in-house resources.

Build, buy, and labour challenges

Larger organizations have a median team size of 115 for their marketing department. It can be hard to compete for small and medium organizations with much smaller marketing teams.

Amping up your marketing efforts entails choosing between a build or buy approach:

  • You can build an internal team through hiring and training. This gives you more control over marketing, but the cost is high.
  • The buy approach consists of outsourcing marketing tasks to a partner. It’s cost-efficient, but it’s important to choose the right vendor.

Why building a marketing team is harder than you think

Too many businesses fail to assess the full extent of the resources needed for a successful content marketing program. Writing weekly blog posts and updating social media pages sounds manageable, but a strategy that yields results requires a lot more.

There is a certain level of expertise and experience needed for content marketing and SEO:

  • SEO optimization can get technical. You need the expertise to understand how the latest search engine algorithm changes will affect your content.
  • Crafting content that converts and sells takes skill. From grabbing readers’ attention to generating leads with strong calls to action, an experienced copywriter can make a difference.
  • A growing number of businesses are investing in data. On a global scale, the big data analytics market is growing at a CAGR of over 13% and will exceed $655 billion by 2029. Measuring content performance or using analytics to find content creation opportunities are complex tasks that require training and expertise.
  • Marketers need access to digital tools to develop and publish content or measure performance. Apps and software are additional costs to consider.

Too often, businesses fail to assess the level of work and knowledge required. Plus, CMOs often delegate these duties to entry-level employees or even interns. While these individuals can be valuable addition to a well-rounded marketing team, they don’t have the skills and experience needed to get results.

For a majority (91%) of brands, content marketing is only successful to some degree. Too often, the program fails to generate enough leads or doesn’t increase the business website’s ranking in search results.

The CEO and CFO will then make the difficult decision to kill the program. This might signify the end of content marketing efforts, or the CMO might come up with a new program that a lack of proper resources will quickly doom to failure.

In-house programs lack the resources to succeed and don’t run long enough for the business to achieve a consistent investment in owned media. It’s a frustrating experience and a widespread issue, with 55% of businesses reporting unsuccessful content marketing programs.

What does it take to succeed with content marketing?

Success requires a strategy and the proper resources to implement it, both in terms of budget and labour capability.

On average, businesses spend 9.5% of their revenue on marketing. While an internal team can have some advantages, this type of budget isn’t sufficient to get results in-house.

Agencies are practical for outsourcing and usually deliver excellent results, but it’s a cost-prohibitive solution for most businesses.

For many organizations, managed service providers (MSPs) are by far the best option. These vendors are an extension of your marketing team and give you access to the expertise and manpower needed to invest in owned media.

Just like you would outsource complex IT tasks, you can outsource content creation to expert writers and get help from experienced SEO professionals.

Results on a budget

From the CMO’s point of view, an MSP can deliver results on a budget.

Service-level agreements clearly outline what the MSP will do. These agreements are often flexible, and some tasks can remain in-house so that the internal team can focus on what they do best or create unique value through programs like employee-generated content.

Plus, MSPs work with measurable KPIs. As a CMO, you can track the performance of the service provider and know exactly what you’re getting for your marketing budget.

Convenience and cost tracking

Working with an MSP isn’t different from partnering with another type of vendor. It’s easy for a CFO to track costs and budget for future services. Most MSPs use a subscription model with a recurring monthly fee.

Relying on an MSP also keeps spending compartmentalized. CFOs can easily track spending for content creation and SEO and get a clear ROI for these activities.

Plus, outsourcing has a minimal impact on financial metrics since the company isn’t adding new employees.

Competitiveness and flexibility

With the help of an MSP, a marketing department will typically start seeing results immediately. MSPs have the infrastructure and workforce needed to deploy marketing programs and reach goals within the targeted timeframe.

With 75% of B2B companies outsourcing marketing, working with an MSP is crucial for staying competitive. It’s also a flexible solution wherein CEOs can adjust spending as needed.

When revenue is available, CEOs can focus on building assets by investing in owned media. If revenues drop, it’s possible to shrink or slow spending, focus on paid media, and leverage existing owned media.

Plus, MSPs can rely on digital marketing assessment programs to measure results and continuously optimize the strategies used to achieve sustainable long-term growth.

Start getting results today with managed service providers (MSPs)

An MSP can help build a strong foundation by delivering owned media to improve an organization’s online presence and make it more resilient when times get tough.

Tempesta Media’s Bullseye Effect™ solution is a turnkey product that gives you access to a team of experts, reporting tools, content creation capabilities, SEO services, and more.

The first step is our Prova 90-point assessment. This digital marketing assessment thoroughly examines your current content marketing program. It uncovers areas where your marketing team can meet the goals you’ve set and sheds light on processes that could benefit from an overhaul. We’ll look at your brand positioning, direct response strategies, content marketing performance, social media presence, and more.

Starting with a digital marketing assessment helps us take a highly customized approach adapted to your unique needs and challenges. We’re living in difficult times, but there is a path forward to achieve change and growth. You can take action and start getting results today by scheduling a digital marketing assessment with Tempesta Media.

Finding a Path Forward Post-COVID. Part 3: Why Collaboration at the C-Level Is Crucial for Marketing Today

Posted on by Michael Marchese

Businesses can survive in a stagflationary environment by realigning their marketing strategy. This shift requires collaboration at the C-level and a conscious decision to prioritize owned media.

Marketing today can feel challenging. CMOs feel the pressure of high costs and shrinking profile margins, prompting a new approach.

In part one of our series on finding a path forward post-COVID, we discussed how the pandemic created new challenges for marketers.

In part two, we introduced a bullseye model to realign marketing goals in the context of a stagflationary environment.

Rethinking how you approach your marketing mix is only the first step. The next step is allocating resources to support a content marketing program that establishes a strong online presence by prioritizing owned media.

Here’s why collaboration at the C-level is crucial to achieving this goal.

Why branding vs. direct response is a problematic approach

Traditionally, marketing departments have tended to take a siloed approach and manage branding and direct response separately.

Branding encompasses all the activities that shape a company’s image. It can include messaging, logos, social and environmental programs, and more.

Branding creates value for a business, even though brand value can be difficult to measure. Some would argue it’s at the core of what a business does. When marketers are consistent with branding, it can foster trust and help build relationships with customers.

Most businesses keep branding separate from their direct response programs. Direct response marketing activities acquire new customers through offline and online campaigns.

Unlike branding, it’s easy to track the time and resources invested and ROI by looking at customer acquisition numbers or sales volumes.

This approach is problematic. Marketing today is increasingly digital, a trend that accelerated during COVID-19.

With digital channels playing a more important role, owned media has become a key asset. Owned media refers to the content a business develops to establish its online presence and share information with prospects. It can include blog posts, email series, branded videos, and SEO efforts.

Marketers can leverage owned media to generate awareness for the business, connect with leads, and nurture prospects by delivering information throughout the buying journey.

The branding vs. direct response model makes sense when a business primarily focuses on paid media. Paid ads play a very important role in online marketing spending and allow marketers to generate an immediate response.

However, investing in content creation efforts makes more sense in a stagflationary environment due to the higher ROI of owned media in the long term. Because this content shares elements of branding and direct response with lead generation, the branding vs. direct response approach becomes obsolete.

Managing owned media at the C-level

Owned media is an asset. It’s a strong foundation for your online presence and allows for scalable growth. It can even insulate your marketing department from budget cuts since you can keep using these assets to generate leads with little additional investment of time or resources needed.

Even though 2022 saw an increase in marketing budgets, with businesses spending 9.5% of their revenue on marketing on average, most organizations are spending less than they were before COVID-19.

Investing in building-owned media should be a priority. Everyone at the C-level has a role to play.

CEOs

CEOs can make a conscious decision to prioritize owned media. They can allocate resources to build and optimize this asset and support the work of the CMO. They can also have a significant influence on shaping a company culture that values communication and collaboration by working closely with executives from different departments.

CFOs

CFO buy-in is crucial for developing owned media. Under the traditional branding vs. direct response model, content marketing and SEO often get overlooked.

Many brands lump content marketing and SEO into the branding budget, which means CFOs don’t allocate enough resources to properly develop owned media.

Using the paid media budget to develop content and SEO doesn’t work either. The purpose of this budget is to generate an immediate return. Owned media supports long-term growth goals and needs its budget.

CMOs

As many as 60% of CMOs say they currently lack the resources needed to meet their marketing and customer experience goals.

Marketing today is evolving at a rapid pace. CMOs need to play a more important role at the C-level by educating other decision-makers about the latest trends and advocating for a strategy that prioritizes owned media.

Adopting a new model

Historically, companies that reallocate spending experience growth. Collaboration at the C-level is crucial for realigning marketing spending and unlocking growth in our challenging environment.

CEOs, CFOs, and CMOs need to work together to create a new chart of accounts that reflects the need to emphasize digital marketing. This chart should include a budget for branding, direct response, and owned media.

Creating a separate budget for owned media has several advantages. It facilitates tracking spending and performance for owned media, which means CFOs can calculate ROI accurately.

Plus, CMOs can do a better job with clear goals and a dedicated budget. They can launch programs that make sense for the organization’s goals and resources and plan for the future if they have a predictable owned media budget.

And, with a clear budget allocated to owned media, it will become easier for CMOs to implement consistent strategies and keep developing content in the long term. It’s a crucial aspect of launching a successful owned media program since ROI increases as you keep developing this asset over time.

From budgeting to implementation

Adopting a digital-first approach can make businesses more resilient in a stagflationary environment, but it requires some changes at the C-level. Communicating, making collaborative decisions, and rethinking marketing spending will support long-term growth through owned media.

However, establishing a dedicated owned media budget is only the first step. To get the most out of this budget, businesses need to choose the right strategies for developing content that will yield results.

Managed services market trends reveal that a growing number of businesses choose to outsource this process. Working with a partner gives businesses access to expertise, additional resources, and measurable results.

With Bullseye Effect™, Tempesta Media offers a turnkey managed service solution for content creation, SEO, social media, email marketing, and more than 30 modules. After completing an in-depth review of your current marketing program with our Bullseye Effect assessment, we will develop a plan that is uniquely adapted to your needs. Our approach includes content development, continuous optimization of your owned media program, social sharing, influencer marketing, email marketing, SEO, and more.

Get in touch with us to learn more about this solution or take a look at part four in our series on finding a path forward post-COVID to get a better idea of what it truly takes to implement an owned media strategy and whether in-house teams can realistically manage it.

Tempesta Media Is Cited as an Example of a Preferred Digital Marketing Approach

Posted on by Anastasiia Lavrinenko

Howard Tullman explained well in Inc. Magazine the reasons why CEOs consider themselves great specialists in each business field, and waste their time and energy to showcase that and its consequences. Most importantly, he highlights the ways to overcome it, including an excellent case for outsourcing, including content marketing. This article named the benefits of Tempesta Media as a marketing managed service solution for businesses that deliver high ROI and ROT.

This blog post provided actionable recommendations on how founders easily can:

  • Have a greater focus on managing their core business tasks;
  • Stop attempting to do everything themselves; 
  • Refrain from wasting time and resources trying to produce effective content marketing programs that they could never do well in-house.

Learn this article to get more insights from Howard Tullman in Inc. Magazine.

How Do You Know When to Outsource Content Writing?

Posted on by Anastasiia Lavrinenko

Knowing when to outsource content writing to a professional will help you bring your business visibility to the next level.

Unfortunately, creating content involves an overwhelming amount of work. This isn’t great news if you don’t have a strong content marketing program. Fortunately, you can outsource content writing and let the pros handle it.

The biggest perk to marketing your business online is the amount of money you can make from the traffic you receive. The resulting engagement will lead to more new customers and clients and help you retain existing ones. This is how your ROI grows online. Content gives you the greatest visibility for your brand and business. You want to create a vast amount of meaningful content to keep the flow of visitors high and constant.

But if you are the type of business owner or company who wants to focus solely on building your business and creating unique content, there is hope. You are one of the best candidates to outsource your content production to an agency that works with professional writers.

Outsourcing content writing allows you to focus on other aspects of running a successful company while still producing top-notch content.

If you’re wondering when you should outsource your content writing, keep reading.thinkingWho Should Have the Final Word in Approving Content in Your CompanyWho Should Have the Final Word in Approving Content in Your CompanyWho Should Have the Final Word in Approving Content in Your Company

When should you outsource content writing?

Consider outsourcing immediately if any of these apply to you:

  • Your business is making enough money to hire a professional content team.
  • You want to focus strictly on growing and improving your business.
  • You don’t have a team to dedicate to content marketing.
  • You don’t have time to develop, produce, edit, and publish content.
  • You want to scale your business and increase traffic.

Before hiring an agency, make sure they have the best writers available — regardless of location or experience level.

Top writers are usually in high demand. That means working with an agency that has a first-class writing team gives you access to superior writers to create content for your company — and you don’t even have to look for them.

Outsourcing content writing is less expensive than producing content in-house. When you don’t need to hire full-time employees to handle content production, you outsource only the amount of content that needs to be written and pay for that amount of work.

What to consider before you outsource

When choosing a partner, pick one who:

  • Is reliable and can meet deadlines.
  • Can create original blog posts and other written material representing your business and brand.
  • Knows your industry and can create content that attracts potential customers or clients.

Put your content writing in the hands of professionals

Our team at Tempesta Media has helped many businesses achieve their goals by leveraging our content marketing expertise and providing high-quality blog posts that are optimized for SEO.

Tempesta Media is a one-stop shop for all your content production needs. We serve customers in business services, financial services, healthcare, and more who have chosen to outsource content writing. Our 23,000 continuously vetted professional writers can give you a quick turnaround time on any project from start to finish! We offer results-oriented companies like yours the solutions they seek.

Contact us today to learn more about how we can help boost your visibility with content writing.

How Does Outsourcing Affect Social Media Management Pricing?

Posted on by Anastasiia Lavrinenko

Social media management pricing is an important consideration when comparing in-house management and outsourcing. However, you should also look at the potential ROI of both options and consider your goals for this channel.

Your social media presence helps you get discovered online and allows you to form a genuine connection with your audience. As part of a broader inbound marketing strategy, a strong presence on social media can contribute greatly to lead generation and sales.

Posting on social media represents an investment of time and resources. You need to decide whether it makes more sense to do it yourself or to get help from a social media management company.

What is a social media management agency?

These agencies are vendors that manage your presence on social media networks. If you don’t already have a presence on social media, they can identify the most relevant networks for your brand and create profiles.

Brands with existing profiles can work with an agency to audit their current presence. It’s usually a first step toward implementing strategic planning to grow your presence on social platforms.

Social media management agencies can also help with creating and publishing content, interacting with followers, or optimizing your profiles to boost traffic. And if you want to go further with social media, social media services can manage paid ad campaigns for you, establish partnerships with influencers in your niche, or use analytics to learn more about your audience and track top-performing content.

social media

Social media management pricing: In-house vs. outsourcing

With 72% of adults using at least one social media platform, it’s not a channel you can afford to overlook.

In-house costs

Managing your social media accounts in-house gives you more control over your online presence. Writing posts yourself and creating video content in-house can give your campaigns a more authentic feel.

However, it requires a significant time investment, both to create content and to interact with your audience. Plus, a strategic approach is a must if you want to use social media to generate leads and sales. A lack of experience in that department could mean you invest time and resources without getting results. Plus, scalability is limited unless you’re ready to incur up-front costs with new hires.

The average cost of an employee is around $36 an hour. If a team member works on your social media campaigns for 173 hours a month, social media management pricing will be slightly over $6,200 a month.

You might have to double this amount to have two full-time employees managing your social media presence and will probably need to add more team members to this project as your online community grows. You should also consider costs linked to hiring, training, and social media campaigns themselves. Your total in-house cost could easily reach $10,000 to $15,000 a month.

Social media management pricing for agencies

Like with any outsourcing project, getting help from a vendor helps you save time and can reduce overhead costs. Besides, you’ll start getting results faster since you’ll be working with social media marketing experts who can leverage their knowledge and experience to identify the best strategies to meet your goals.

Agencies also often use analytics and metrics to track your progress. This analysis justifies investment in an agency since these experts will take a data-driven approach to uncover the best content formats for growing your audience and boost your social share of voice.

Social media management pricing packages can vary from less than $1,000 a month to $10,000 and even more for major brands with millions of followers. The services you need, the scope of your campaign, and the amount you want to spend on paid social marketing can influence pricing.

Choosing the right social media management company

There are different types of vendors to consider, and social media management prices can vary between them:

  • Brick-and-mortar agencies. These traditional full-service marketing agencies can provide a wide range of services, including developing your social media presence as part of a broader integrated marketing project. Because overhead costs are typically high for these agencies, pricing can range from $5,000 to $15,000 a month but can include social media marketing, social media optimization, content marketing, strategic planning and more.
  • Digital agencies. Opting for a digital agency can help you control costs while getting the same high-quality services you would from a traditional agency. It’s the model Tempesta Media has adopted: managed services start at $2,000 a month and include content development, social media post development, follower outreach, SEO, email marketing, and more.
  • Social media management companies. A social media management company focuses exclusively on your social media presence. These vendors can create profiles, develop content, publish it, and interact with your audience on your behalf. They usually rely on metrics and strategic planning, but they will grow your social media presence independently of your other campaigns. You can pay by project or on a weekly or monthly basis; monthly plans cost $3,500 on average.
  • Content creation and publication services. You can find content creation and publication services that will write and publish posts on your behalf. Some plans cost less than $1,000 a month, but they won’t include any strategic planning or efforts to grow your audience outside of posting regularly.

Other considerations

There are additional aspects to consider besides social media management pricing when outsourcing a social media project:

  • Your target audience matters since not every consumer has the same relationship to social media. For instance, 67% of brand interactions happen on Instagram, where around 60% of users are under 34 years old. It’s important to consider demographics and other factors so you can choose an agency that has experience with the niche you want to target.
  • Consider what you hope to accomplish through social media. Some small businesses like to have a presence on Facebook and other platforms because social media searches bring foot traffic to their store, while others want to use social media to tap into a new market via influencer partnerships.
  • You should also look at your budget. Boosting your ROI sometimes means making tough decisions. Determine how much you can afford to invest in social media and whether you want to prioritize this channel over other marketing opportunities.
  • The current stage of your social media presence is important, too. If you have an established community with good word-of-mouth marketing, a service that can grow your following might not be relevant. However, investing in strategic planning is a must if you’re a newcomer in your market.

Get help with social media management

Social media is a valuable channel for businesses. You’ll get better results with the right strategy in place, which means considering social media management pricing and asking yourself whether you should do it in-house or get help from an agency. Learn more about the managed service offered by Tempesta Media and get in touch with us if it sounds like something you could benefit from.

Use Content Marketing Services to Boost Your Business

Posted on by Kristan Manley

Scaling your business is challenging, but content marketing services can supplement your team and meet your needs so you can grow and succeed efficiently.

Maybe you’ve been in business for decades, but times are changing and you may not be sure how to reach younger audiences. Or maybe your business has gotten off the ground somewhat recently, but you still haven’t quite figured out who your buyers are. In either case and everywhere in between, content marketing services can make a surprising difference. Content marketing is all about creating useful content that reaches your prospective buyers where they are and helps you grow your business.

What is content marketing?

Content marketing involves developing materials and sharing them with your audience online. For example, you might share blogs, social media posts, videos, or other multimedia content.

The purpose of your content marketing efforts is to engage with your audience to attract, convert, and retain customers.

Content marketing allows you to create digital assets that are designed to be consistent, relevant, and valuable. Marketing strategies have evolved over the years just as audiences have become savvier and more discerning. So, your focus also needs to change to better deliver the authentic, informative, and useful content that your audience now expects. You can offer them the advice they need to make an educated decision.

Every blog post and video should guide and nurture your audience to help them make a buying decision. If you need help creating excellent content, you might want to look into hiring a content marketing services partner.

Who is your target audience for content marketing?

Your target audience is the group of people who would most benefit from your products and services. They tend to share common characteristics, including demographic and behavioral patterns. Once you identify them, you can focus on developing and delivering the content that will best serve them. For example, if you are identifying a financial services content marketing audience, you need to know who is interested in services like:
  • Personal loans.
  • Checking and savings.
  • Lines of credit.
  • Home mortgages.
  • Corporate loans.
  • Wealth management.

You also need to answer questions like:

  • What age range am I trying to sell to? Gen Z and millennials looking to build their savings and buy their first home? Or perhaps Gen X looking for retirement services? Startup businesses wanting to scale?
  • What geographic area am I targeting? Do your services only reach regionally? Are you a credit union that focuses on the local community? Or can your online solutions cater to anyone in the US?
  • What is the typical behavior of my audience? Are they smart with money or looking for guidance? What do they like to spend their money on?

Similarly, if your field is healthcare, you might need a healthcare content marketing strategy to help you find the target audience for the specific services you offer. Then you can make sure your content reaches them effectively.

taking decision

Benefits of content marketing services

Content marketing represents a significant competitive advantage for your company. No matter what industry or focus you work in, such as business services, financial services, or healthcare, it allows you to:
  • Post and distribute effective content.
  • Engage with your audience, which translates to better growth rates for your company and more leads.

Here are a few of the goals you can accomplish with professional content marketing services.

Achieve higher expertise, authority, and trust

Google’s Search Quality Rater guidelines first introduced the concept of Expertise, Authority, and Trust (EAT). It’s a way to evaluate the quality of a website. Google looks at the purpose of your website, but it also considers the content quality and amount, the reputation of the site, and the background. Effective content marketing helps you achieve a higher EAT ranking.

Define brand personality

Your brand is more than the face of the company. It’s not just about your brand colors and logo:
  • Know what your company stands for, what your values are, and what drives you and your team to deliver on your promises to your customer.
  • Allow your customers to understand and appreciate your brand personality.

Content marketing helps you weave a story about your brand. Once you’ve settled on your brand personality, content marketing services can help you use it consistently.

Close gaps in the conversion funnel

You use content marketing as part of your conversion funnel to propel your audience through the stages of their customer journey. You’re moving your customers from awareness to consideration by providing relevant and compelling blog posts and website content.
 
Each of your customers may have a different need for information that will help them make that final decision to buy. As you closely track and test your content marketing efforts using metrics and analytics, you can also gauge where to make improvements. Close those gaps or cracks in the process to achieve greater efficacy.

Develop stronger brand loyalty

Your content marketing allows you to better engage with your audience. You’re demonstrating who you are and what you offer. It’s a relationship predicated on sharing relevant and compelling information.
 
As your audience grows to trust and rely on your company as their go-to brand, you will continue to offer quality content. And you will continually try to guide your audience toward the best buying decisions possible, based on the resources you’ve offered.

Enhance accessibility for a broader audience

You should always look for ways to enhance your accessibility options for your audience. There are customers who need to read and hear your content. Others simply love to skim through the main points and see your beautiful photography:
  • Offer options that will appeal to different types of customers.
  • Support the needs of all your audience members.
  • Consider how you are deploying those digital resources.
Depending on your brand, you might need to provide digital assets. Content marketing services offer many of these content types:
  • Blog posts.
  • Emails.
  • Infographics.
  • Interviews.
  • Live Q&A.
  • How-tos.
  • Webinars.
  • Social media posts.
Carefully track and test your content marketing strategy to find which of these options works the best for you and your audience.
branding

Expand brand awareness

Content marketing can also help you raise brand awareness:
  • Invite your audience to engage in your brand community.
  • Engage with your audience, which can encourage loyalty while growing your army of brand advocates.

Foster better conversion rates

No matter how successful your company is, you still need to focus on your conversion rate. Content marketing is a key factor in improving this metric. It helps your audience discover your solutions so they can learn about and buy your products and services.
 
Content marketing can offer the lowdown on all your customers’ questions and concerns. Your content should be clear, concise, and easy to digest. If it meets these criteria, your content marketing campaign will foster better conversion rates.

Generate more quality leads

The most obvious benefit of content marketing is that you’re able to generate more quality leads by following these steps:
  • Understanding your audience.
  • Creating a content marketing strategy.
  • Effectively using your blog to raise brand awareness.
As a full-service marketing agency, Tempesta Media can help you achieve your goal of putting yourself at the top of the business game. Our content marketing services help you generate the best possible results.

Increase organic search traffic

With your content marketing efforts, you can improve your search engine optimization (SEO). When your articles are optimized to rank for particular keywords, you’ll increase your organic traffic. Be sure that your articles contain straightforward language and insert your keywords naturally in the content. Remember, you’re writing for your audience and the search engines, so you need to make sure the content is readable by the human eye. If you achieve the right balance of readability and SEO, search engines will award you a higher spot on search results, thereby increasing your organic traffic.

Increase social media engagement and PR results

Content marketing is the perfect material to show your authenticity and personality. Use your content partner’s creative expertise to produce a powerful and touching tone across your marketing platforms. As you post engaging content, you can increase social media engagement and PR results:
  • Strengthen the way you interact with your customers.
  • Build and reinforce customer loyalty.
  • Increase your sales.
Be active on social media. Many industries’ core audiences live on platforms like Facebook, Twitter, and LinkedIn, so posting and interacting on this medium will increase your accessibility and engagement. That way, your customers will feel more confident in what you have to offer since you are building a relationship with them based on their needs and conveniences.
content marketing

How do content marketing services work?

The best content marketing solutions consider the following factors in how you attract leads:

Awareness

Content marketing uses educational, how-to advice to raise awareness and focus on your audience’s major concerns. In this initial phase, you’re not selling your services yet, so a content marketing agency will aim to:
 
  • Engage with the audience.
  • Help them understand the value of your products and services.
  • Educate them on their problem and potential solutions.

The goal here is to establish yourself as a thought leader and a helpful giver of advice. You want to establish authority at this stage so that the audience will begin to trust your expertise and return to you for further information.

Consideration

In the consideration phase, content marketing experts use case studies, how-to articles and videos, checklists, and worksheets to:
  • Educate your audience.
  • Help them understand which features will best meet their needs.
  • Help them differentiate the option that’s best for them.

At this point, the audience is actively looking for a solution to their problem. They understand the issue they’re having and are now searching for the best way to solve the problem. Here is where you want to plant your solution in their head.

Closing

In the closing stage, a content marketing services provider uses buyer’s guides, case studies, user-generated content, product videos, and research reports to help your audience finalize their decision. You want to show your knowledge and expertise while differentiating benefits. Closing often focuses on the end goal of the sale, but your audience still needs enough information to move forward with that decision. Top-tier content marketing services can help you reach your goals at every buyer stage.
get started

How to get started with content marketing

With all the complexity and variables involved in content marketing, you might not know where to start. That’s okay. The important thing to remember is to not get overwhelmed. Just start at the beginning, and work your way through the process.

You’ll soon find that your content marketing efforts are much more manageable than you expected. Here’s how to get started.

Identify your target audience

You need to know your target audience. So, understand the groups of people who will benefit from your products and services. Consider the challenges they face and how you can meet their needs across industries.

In financial services content marketing, as mentioned above, you might be targeting prospects who are interested in a mortgage, a loan or other credit scenarios.

In healthcare content marketing, you may target low-income patients, or maybe you are in B2B healthcare, so you may want to reach hospitals, clinics, or other organizations. Whatever your industry, you will need to:

  • Develop a profile of the ideal customer.
  • Deliver compelling content that will inspire them to move forward.

Often, you can find content marketing services that specialize in your field.

Determine your digital assets

You should build upon what you’ve found about your target audience:
 
  • Consider which assets and formats will best deliver your message.
  • Size and optimize your digital assets so that they can best showcase your content on the platforms.

In financial services content marketing, you might rely on social media posts, blog posts, and white papers to connect with your clients.

In healthcare content marketing, you might post website content or send emails to encourage prospective patients to schedule an appointment.

editorial calendar

Build your editorial content

The next step is to create and optimize your content. Write, edit, proofread, and hone your content to target your ideal audience. The quality of your content directly affects how your audience will respond to your messaging. If it’s poorly written with lots of errors, your audience may judge you negatively.

Determine distribution channels

You have lots of options for distribution channels, but that doesn’t mean you should post content everywhere all at once:
 
  • Look at demographics and behavior to determine where your audience spends their time, and focus on those first.
  • Consider posting on Facebook, Twitter, and LinkedIn, as those are some of the most generally popular platforms.
  • Remember that you don’t need to have a presence on every platform. While you want to be accessible, don’t waste resources on channels that won’t give you an ROI.
  • Take advantage of analytics and data to find out what channels work best for your needs.

Develop best practices

As a marketer, you should develop best practices for your content marketing efforts to maintain success and grow. Here are a few:
 
  • Conduct research to determine which topics are most interesting to your audience.
  • Focus on readability.
  • Keep content simple and helpful.
  • Write for people, not just search engines.
  • Develop a persona as necessary.
  • Use imagery effectively.
  • Publish unique and compelling content.
  • Make your content responsive.
  • Use concise, action-oriented language.
  • Target optimal keywords.
  • Use credible, timely sources.
Make sure to cover all your bases. After all, forgetting a step in the process can make your content look sloppy. Create a checklist to ensure quality control, and build out your editorial calendar so you can deliver high-quality content at consistent intervals.

Partner with an expert

Tempesta Media is a content marketing services partner that offers performance-based solutions. Our goal and purpose are to drive revenue for your business. We offer a range of services designed to meet your needs. It doesn’t matter if you’re just starting out or you’ve been marketing for years.
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Signs that your business needs help with content marketing

Most companies use content marketing, although not every company uses it as effectively as possible. To make sure you’re getting the most out of it, keep an eye out for a few red flags. Here are some signs to watch out for and ones that a content marketing services company can help you address:

Your audience is not first

You need content marketing when you are not focusing on your audience as an essential part of your business strategy. Effective content marketing depends on finding the best ways to serve your audience.

Aim to improve the lives of your audience members.

You haven’t determined the makeup of your target audience

You need to determine the buyer personas for your audience. Why? When you don’t know your audience or understand how to reach them, you’re just wasting money and time. But with an effective buyer persona, you’ll be able to create valuable, relevant content. You’ll also be able to effectively convert your audience.

Your company website and blog don’t look professional

Your company website pages are some of the most basic elements of your content marketing. There may be a number of reasons why your website or blog does not look professional:
 
  • The website domain is confusing or convoluted.
  • Your website template looks outdated.
  • The site takes forever to load.
  • It’s not clear who your audience is.
  • You don’t have a good system for searching your website.
  • There are spelling and formatting errors.
Your website is also one of the easiest things to fix. You can build a sleek, professional website by following these steps:
 
  • Set up a custom domain name.
  • Use a compelling template.
  • Optimize the site for fast loading.
  • Target your audience with your language and graphics.
  • Proofread and edit the content on your site.

You don’t optimize your content

A key part of your content marketing efforts will always be to optimize your content. Google expects “freshness” when it ranks web pages. Continue to optimize your content and you can achieve the results you want and need.
employee advocacy program

Tempesta Media services and features

At Tempesta Media, we are a full-service content marketing services partner that can help you at any stage of your journey.

Planning

We can help you develop a content marketing plan that will best address your company’s needs both now and in the future with the following processes:
 
  • Voice Profiles™. Our comprehensive Voice Profile questionnaire helps us understand your company’s voice by gathering details about your values, solutions, and perspectives. It’s an essential step that allows us to deliver the high-quality content you need.
  • Writer auditions. We offer you an audition functionality so you can test the quality of a writer’s work before we add them to your content marketing team. Writer auditions are the best way to assess whether a writer will deliver the voice and content you need.
  • Competitor analysis. You can’t develop and optimize your content marketing efforts in a vacuum. Your competitors are going after the same audience with their marketing strategies. That means you must regularly conduct a competitive analysis to learn from and react to those efforts.
  • Dynamic content calendar. Your editorial calendar is an essential part of your content marketing efforts. This dynamic content calendar lets you track due dates, content production, and distribution channels in one place.

Content services

Content services is one of our most popular content marketing packages. It allows you to tap into a wealth of expertise and resources to meet your needs:
 
  • Order from 13 different types of content. We offer a variety of content types for every stage of your sales funnel. With our pool of talent, we can support your content needs across industries and topics. We make it easy for you to develop the content you need for your content marketing campaigns.
  • Editing-only for content you create. Tempesta Media offers editing services to quickly optimize your content. We remove errors while standardizing your language and formatting. We also optimize for brand and voice, promote readability, and streamline production.
  • Unlimited revisions. With unlimited revisions, we ensure you’re satisfied with the content you’ve ordered. We work to provide quality, well-researched content, with your satisfaction guaranteed. We’re dedicated to your success, so we work to give you the best possible results.
  • Defined content turnaround times. We offer clearly defined content turnaround times. You’re never left wondering or guessing. You’ll know when to expect the content you need for your content marketing campaign based on your editorial calendar.
  • Multiple content download formats. As a special benefit of our content marketing services, we offer a range of digital assets, such as blog posts, emails, social media posts, and more. We make the content you need available in PDF, HTML, RTF, and DOCX formats.

social media

Social media
 
Tempesta Media is a social media management company. We deliver custom content marketing services to help you save time while successfully managing your social media networks. We make it quick and easy to be consistent with your audience engagement via social media:
 
  • LinkedIn, Facebook, and Twitter. Content marketing via the most popular social media channels can be a full-time job. We offer comprehensive recommendations for publishing on LinkedIn, Facebook, and Twitter. Our services support the types of content you need for each platform.
  • Curated and custom social posts. We develop the best curated and custom social posts to reach your audience. Our services generate interest, but we also boost traffic to your business as a full-service marketing agency. Our team of professionals can create the social posts you need to drive traffic and encourage engagement.
  • Post scheduling and management. We consult with you to optimize your social media post scheduling and management. We can help you determine which social media platforms your company will post to, as well as the frequency at which you will post. We can take you through the entire process, from creation through distribution and optimization.
Influencer marketing
 
Influencer marketing has grown in popularity in recent years. It allows you to better engage with your audience via your employees and other advocates. Our services help you manage your influencer programs by ensuring that the messaging is positive and effective. Our micro-influencer content marketing services program drives brand engagement and proven results:
 
  • Employee Advocacy Program. Our Employee Advocacy Program fosters authenticity and trust from the ranks of your employees. You can tap into the power of social media. Those voices personify the strategic approach and culture of your company and add a personal touch.
  • Fan Manager Program. You may not have the time and resources to support an in-house Fan Manager Program. We provide this important content marketing service for your company at a low cost. It’s a great way to propel action and engagement.
  • Brand Ambassador Program. Our Brand Ambassador Program highlights and supports a customer-product-service relationship. We help you manage ambassadors who have influence over a large audience. It takes special care to ensure the ambassador embodies your corporate identity and represents your values, image, and ethics.

Integrations

We offer integrations that are a cornerstone of your content marketing efforts. Our integrations save time and money so you can spend more resources on growing your company:
 
  • WordPress and HubSpot. We take care of all the elements of content writing and editing, and we even make it easy for you to publish content via WordPress, making the process quick and easy.
  • Google Analytics. If you fail to use Google Analytics effectively, you can experience detrimental effects. This means you may not see an increase in traffic and you may not know where your traffic comes from. We allow you to track and optimize your content with this integration. You can track your publications to see what topics are performing and what areas you are lacking in. Ultimately, you can use this data to improve organic searches, bounce rate, and average session duration.

analytics on tablet

Analytics
 
We offer analytics as part of your content marketing strategy. Our services allow you to track metrics and further optimize your program. With our help, you can be better prepared to make business decisions and be better able to deliver the content and services your audience wants:
 
  • Content analytics. Our content analytics platform allows you to review and measure content performance metrics so you can optimize your messaging to resonate with your audience and inspire them to buy. We offer insights and understanding about your customers so you can learn what your prospects want. Our wealth of content analytics allows you to make better decisions about your business growth and development.
  • Social media analytics. Our social media analytics services allow you to track your progress. We look at your comments, cost per lead, follow count, and impressions. We also consider your lead conversion rate, likes, mentions, number of customer service issues resolved, and share of voice.
  • Influencer analytics. Our influencer analytics services allow you to track audience growth factors. We look at conversions, referral traffic, and various engagement KPIs to help you identify the top-performing influencers.

How Tempesta Media can help with content marketing services

No matter what type of business you’re in, there’s no better way to reach out to your prospective customers than to add content marketing to your strategy. Superior content sets you apart from your competitors and shows your audience that you’re listening.
 
Need help? Our content marketing services offer you the tools and expertise to launch, optimize, and scale your content marketing program. Our platform and seasoned writing and editing teams are ready to support your efforts at every stage of the sales funnel so you can achieve the results you’re looking for.
 
If your program isn’t performing, we offer a wide range of services and content marketing packages to fit your company. To learn more, contact us today.

Working With an Outsourced B2B Marketing Agency Can Boost Your Website Ranking

Posted on by Kristan Manley

When you partner with the right B2B marketing agency, you’ll be able to create a coherent content management strategy and maximize your SEO campaign results.

In today’s digital world, you have to be seen or you may be forgotten. Companies that sell to other businesses need to stay in front of their customers and prospects. Creating great content and improving your website ranking keeps you visible and in demand, and the right B2B marketing agency can help drive success.

The importance of search engine optimization (SEO)

You may have the best products or services, but if the market doesn’t know about them, it is hard to gain traction. SEO helps you rank higher on search engine results pages.

When customers or prospects are looking for a specific product or service, they often turn to a search engine for their answer. In fact, 53% of all web trackable website traffic comes from organic searches like these. Ranking in the top tier of search results can provide the perfect sales lead funnel for your business.

Your SEO ranking can make or break visibility

Creating a great website and optimizing your ranking is not an easy task. Many companies find that it’s best if they focus on their core business competencies, and partner with a B2B marketing agency for content development and SEO.

When you have SEO success, you will find that your visibility and audience engagement increase, propelling more readers to visit your page and learn about how you can help them. This forms the basis of a prospect relationship, as people who find your content helpful will likely return to your page and view you as a thought leader they can trust.

If your company has a high listing for a Google search, between 26.9-32% of mobile and desktop users (respectively) will click through to your page. By contrast, some 90% of pages are so poorly ranked that they never get any Google traffic at all.

Who Should Have the Final Word in Approving Content in Your CompanyWho Should Have the Final Word in Approving Content in Your CompanyWho Should Have the Final Word in Approving Content in Your Company

What is B2B marketing and why is it essential for your business?

If your company sells to other businesses, then B2B marketing is critical to your success. Your marketing has to build your company image, create the ideal positioning and increase your brand awareness. Unlike impulse consumer purchases, most business sales are the result of creating long-term relationships.

When you create a B2B marketing plan, you want to be sure that it delivers. Everything must be letter-perfect if you hope to turn prospects into customers and customers into repeat buyers. For that reason, businesses often choose to work with a proven B2B marketing agency that has the expertise to produce professional content and implement a sophisticated lead generation program.

The main goals of an effective B2B marketing campaign

Business buying decisions are very complex, and sales likely emerge as a result of long-term relationships and trust. An effective B2B marketing campaign must focus on key elements, ranging from establishing thought leadership to crafting a powerful story and building brand awareness. Future customers must come to know your business and understand why you are different and better than your competitors. This all ties to SEO, as people will only learn about you if they know you exist.

If you work with the right B2B content marketing agency, they can help you create a campaign that is compelling and brings prospects and leads to you. The marketing campaign can also help remove roadblocks to future sales and get your prospective customers excited about doing business with you. Buyers want to do business with companies that they truly respect and trust. With the combination of content marketing that showcases your authentic brand and an SEO strategy that enhances visibility into that authenticity, you can reach more potential customers.

The Value of a Lede Oriented to Your Target Audience

Why SEO is an important part of a marketing strategy

The global events of 2020 ushered in an even deeper reliance on digital resources and content. In their quest for answers, businesses found that their customers gravitated toward a search for expertise, authoritativeness, and trustworthiness. Search engines, rather than in-person meetings, became the new place where knowledge was gained and trust was developed.

Optimized SEO can boost your company and its message to the top level of the search results page. This translates to more click-throughs, more time spent on your site, and more qualified leads. The key to a successful SEO strategy is a great content marketing plan. It’s important to remember that you are writing not only for your customer but also for search engines.

The hidden complexities and lost opportunity costs of keeping all marketing in-house

While in-house marketing has a certain appeal, in reality, the decision to keep all of these activities in-house is riddled with hidden complexities. First, it’s extremely expensive to fully staff a marketing department with top-caliber professionals. The cost rises dramatically when you factor in benefits and training in addition to salary.

An in-house marketing department is almost always fully booked. It’s nearly impossible to add content management and SEO duties to their already long list of tasks. It’s not cost-effective to staff up to meet peak demands. This highlights the issue of lost opportunity cost. When the CEO or VP of Marketing comes up with a truly brilliant campaign, the in-house team rarely has the luxury of dropping everything to work on this new, highly profitable strategic plan.

How a B2B marketing agency can help save money

When you partner with an outsourced B2B content marketing agency, you’ll find that they have the specific skills and expertise to get the job done quickly and correctly. They will have experienced professionals who can augment your staff and offer the exact, proven talent that you need when you need it. These efficiencies will save your company money.

Producing content in-house can be very costly. Your B2B marketing agency can help reduce turnaround times and give you the flexibility to tackle more demanding strategic projects. They can also bring years of top echelon creative and technical expertise to the table. With the right agency, you’ll be able to leverage your partner’s skills so that your firm can not only lower costs but also reach higher levels of profitability.

Strategies your B2B content marketing agency can use to improve SEO

In some ways, SEO is like an endless puzzle that needs to be solved constantly. Yet core elements remain the same. Your content partner can implement a few key strategies (that they can tailor to your unique business) to start optimizing for SEO:

  • Choose the right keywords. It’s important to choose the best keywords for your website, including a mix of both search and buying terms. You may also want to explore long-tail keywords that have less traffic but more opportunity for top ranking. Incorporating keywords and long-tail phrases on your landing pages will also help with SEO.
  • Write personalized content that meets audience needs. By understanding what your audience’s pain points and goals are, you can get a solid idea of what type of information they are searching for. Paired with keyword research, you can determine what topics your audience is most interested in and tailor your content (and keywords) to address those needs.
  • Use natural language while also optimizing for SEO. Search engines can tell when a page is manipulated to rank well on results pages. Tactics like keyword stuffing, where pages are overly filled with keyword phrases at the expense of clarity and conciseness, are penalized. It’s important to insert keywords naturally into normal language so users can still find value in the content.

Your B2B marketing agency can create quality content, which is critical when it comes to SEO. It’s important to follow the guidelines for formatting content for SEO. When a customer clicks on your link, you want them to stay on your page and not bounce back to the search listing. Highly relevant content will draw the customer or prospect further into your site, and you can begin creating your relationship with them.

If you want to make your company rank higher in search results, leverage the skills of a B2B content marketing agency. Contact Tempesta Media today and find out how you can maximize your SEO results and get more leads and customers for your business.

Pros of Content Development Outsourcing

Posted on by Kristan Manley

From increasing your marketing ROI to adopting a more strategic approach to content marketing, content development outsourcing can help you take your online presence to the next level.

Deciding to outsource content writing can transform the way you manage your online presence and shape how customers find you. The following pros should be considered when determining if content development outsourcing makes sense for your needs.

Pro #1: Save money

As many industries face shrinking profit margins, staying in control of costs is more important than ever. One of the areas you should focus on is your workforce.

In June 2021, a private industry employee cost an average of $36.64 an hour, with a little over 70% going towards wage and salary and benefits making up the rest.

In-house content production can be a costly process. A team member has to put several hours of work into writing a piece of content. Another person has to edit it, and a third must optimize it. The rest of the marketing team will then approve the content or send it back for revisions.

With content development outsourcing, you can pay only for what you need. You’ll get transparent pricing and pay per piece of content rather than per hour.

Plus, you’ll have access to a content production process with strategies in place to reduce the need for revisions and prevent costly issues like plagiarism.

Tech is another area where you can save money. Your managed service provider (MSP) will already have a content creation system, digital marketing tools, publishing tools, and more while you might have to purchase some of these things to support in-house content production.

Pro #2: Free up your marketing team

Content creation doesn’t stop at writing. You need to do research, edit content, optimize it, publish it, share it on social media, and more.

It’s a time-consuming process that can put a strain on your internal marketing team. A heavy workload can result in issues with content quality and output. But negative consequences won’t be limited to your content marketing strategy. If your marketing team is under stress for producing content, something major like a product launch or an event that requires their attention might be rushed.

If you outsource content writing, you can have your internal team focus on tasks where their experience, expertise and product knowledge will create the most value.

Pro #3: Work with a strategic partner

Getting a steady stream of content on time and on budget is only one of the advantages of content development outsourcing.

Your MSP marketing vendor will also become a valuable partner who helps you take a strategic approach to content marketing. This vendor will leverage their existing knowledge, experience, and tech stack to put together campaigns that deliver the kind of results you’re looking for.

A content development partner can help you with:

  • Market research. You can have your new partner draw on their existing knowledge of your niche to help you identify and understand your target audience.
  • Industry knowledge. Experienced marketers will be able to identify and implement specific tactics that align with your goals.
  • Latest trends. Whether it’s social media, influencer marketing, or employee advocacy, an MSP can help you keep up with the latest marketing trends and implement the ones that make sense for your goals.

Pro #4: Simplify vendor management

Outsourcing content marketing can result in a complex vendor management process with multiple partners in charge of writing, editing, SEO, and more.

There is a huge pool of talent available, but vetting partners, communicating your expectations, and making sure a piece of content moves smoothly through your process can be complicated.

An MSP can take the stress out of content development outsourcing. You’ll work with a single vendor who understands the ins and outs of what you do. You’ll be able to communicate your requirements and won’t have to worry about one of your partners slowing down your content development process by missing a deadline or not meeting your expectations.

Besides helping you save time and money, working with a single vendor allows you to put content creation on autopilot, a crucial component for scaling production.

marketing team

Pro# 5: Build a scalable and flexible content development process

Content marketing allows you to establish your business as an industry expert and contribute to important topics that are shaping your niche.

To achieve this, you need a flexible content development strategy. It’s important to have the possibility of scaling up as your business grows and the demand for content increases.

You should also be flexible enough to produce more content to cover an important news topic in your industry, to be the first to write about a new trend, or to publish a response to a popular piece of content.

COVID-19 illustrated the need for flexibility with 82% of marketers making quick changes to their strategy. While an in-house team can be an obstacle to scalability due to size, workload, or the high upfront costs of a new hire, an MSP will allow you to order more content as needed, expand your offerings with new content formats, or cover a trending topic on short notice.

Pro #6: Achieve consistency

The voice and tone of your content matter. These things shape how people perceive your brand.

You need consistency for a successful branding strategy, especially as users consume content across a growing range of channels. Your brand should be immediately identifiable, and your tone should call back to prior experiences to strengthen brand recognition.

Achieving consistency isn’t easy when you work with several vendors or freelancers. It often results in more work for your internal marketing team who has to review everything, ensure it adheres to your specifications, and sometimes do extensive rewrites to achieve the desired tone.

If you outsource content development to an MSP, you’ll work together to define your voice and create clear expectations for the tone of the content. The MSP will use its internal editing process to ensure that content always matches your branding requirements.

Get started with content development outsourcing

Outsourcing content marketing is a popular practice for managing costs, reducing the workload of an internal team, and improving scalability. Plus, you can get help with taking a strategic approach to content marketing and achieving more consistent branding. And with an MSP, you’ll get to work with a single partner for a simple vendor management process.

Tempesta Media makes outsourcing easy with an onboarding process that allows us to get to know you better and understand your expectations. Our results-driven approach will help you position your brand as an industry expert while delivering quality content that engages and converts prospects. Are you ready to learn more about content development outsourcing? Contact us today!

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