Thought Leadership

Content marketing trends, updates and predications.
Reasons why your brand should invest in high quality content

Reasons why your brand should invest in high quality content

Have you ever used an outsourced content provider only to receive a deliverable with absolutely no substance? Or worse, have you ever tried marketing yourself with content where the grammar was so atrocious it was clearly written by someone who had not mastered the...

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Big content opportunity for manufacturers

The manufacturing and industrial sectors typically lag behind others before updating their marketing strategies. Historically, content marketing was not a priority. Since the internet's proliferation, however, the game has changed. Now, manufacturers must engage...

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Planning your content strategy in 2017

Explore the past to plan the future Any good manager knows that it is necessary to examine the previous year to make improvements moving forward. As the year winds down, it is important to ask the questions that will help achieve this: What worked? What had the most...

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How to justify the ROI of content marketing

Content marketing is one of the fastest growing marketing strategies used by agencies and public relations firms. Though content marketing is considered a relatively recent addition to the marketing mix, the idea of driving business with effective is not new—it’s just...

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The problems with hiring freelance writers

Today, more traditional channels of marketing are being lost in the clutter of everything consumers see. This is why it is so important for businesses to turn to content marketing. Relevant and quality content targeted specifically for your audience helps convert...

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