Executive Sponsor’s Influence on a Content Marketing Program
Executive sponsors play a major role in ensuring that content marketing programs align with overall company objectives. They’re also critical in securing the internal resources necessary for the program to flourish. As such a crucial component, not having an...
Content Promotion Budget: How much should you spend?
With marketers under pressure to make their content marketing budgets even more effective, correctly allocating the budget is imperative. Many companies are exclusively focused on creating content at scale while not sacrificing quality. The challenge that they often...
Defining the Size of Your Content Marketing Budget
Many companies understand the value and high ROI potential associated with content marketing programs. However, being able to fit such a program into an overall budget takes more than just guessing. In fact, most companies struggle to effectively determine the size...
How to Clearly Define Measurable Content Marketing Program Goals
Many companies face challenges when trying to get their content marketing program off the ground. In fact, their first challenge occurs before the program even begins, and if they don’t address it, the program will likely fail. What is it? Establishing objectives. To...
Executing Content Marketing Post-Quarantine
Last Updated on June 12, 2020 American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content...
Adjusting Your Content Marketing Plan for Life Beyond COVID-19
Last Updated on June 12, 2020 COVID-19 has wreaked havoc across the country in ways that go far beyond the mortality incurred. Businesses need to come to grips with the new economic landscape and adjust accordingly. Your content marketing program is no exception....
What Happens When You Let Your Content Marketing Program Lapse?
Last Updated on June 12, 2020 With companies under pressure to cut costs as a result of the COVID-19 shutdown, some have begun to take an axe to their content marketing programs. Traditional digital media buys, including paid search campaigns, can be instantly turned...
10 Mistakes Businesses Make When Starting, Optimizing and Scaling Their Content Marketing Program
Last Updated on June 14, 2020 Implementing your content marketing program is no easy feat – starting, optimizing and scaling it all come with their own set of barriers, and odds are you won’t craft a flawless program. However, you can prepare yourself to craft a...
