Thought Leadership

One of the most effective ways for higher education institutions to attract new students is by creating valuable content. And for many institutions, identifying a target audience may not be a question of segmentation as much as it is a question of motivation. In other...

One of the most important factors to keep in mind during today's world of selling and buying is understanding your customers. However, it's just as crucial that you keep their financial needs in mind if you truly wish to be beneficial to your consumers. Here, we will...

In the technology industry, developing the right service is a lot like being in a rock band and finally catching your big break. You've done the market research, studied your customers and listened to their pain points. Now, you are confident you have developed one of...

Corporate jargon makes your content appear generic and makes your customers trust you less.

When people think of the education industry, they generally don't always think of "products." After all, improving the skills and intellect of fellow human beings isn't exactly akin to selling an Xbox or a sandwich. Still, attracting and retaining customers is...

Financial marketing to millennials is still in its infancy, as traditional finance companies embrace strategies that include a heavy focus on social media outreach and the introduction of bold new ways to offer their services. With that in mind, there are three...

With around 77 percent of people using search engines to look for health information on the Internet, you might assume that simply providing insightful information on your official health care provider blog, complete with keyword integration in the titles and body of...

There can be artistic aspects to creating online content, but it is most effective when it is based on a scientific approach. Content marketing, after all, is about creating and sharing valuable, high-quality content to boost brand visibility while simultaneously...

A consistent challenge every marketer faces is working within a budget. Any marketer's primary goal is to grow its customer base, but sometimes it is difficult to accomplish this without putting a big dent in the company's budget. Experts say it is far more costly to...

For just about anyone engaged in search engine optimization, the entire point is to land at the top of Google's search engine results pages for a relevant keyword, keyphrase, or set of keywords. In fact, the top four results for a specific keyword get 96 percent of...