Outsourcing Content Marketing in Regulated Industries – Part Four
Last Updated on December 6, 2019 Part three of our four part series discussed incorporating regulatory compliance into your content review process. Today, we will analyze outsourcing content marketing production in regulated industries. In addition, we will discuss...
How Medium Affects Your SEO and Content Marketing
Last Updated on November 26, 2019You most likely have heard of a site called Medium.com if you’re looking to develop a marketing strategy centered around content and SEO. It’s a platform designed for both new and experienced bloggers. The site’s...
Right Steps for Marketers in Bad Political Climates
Last Updated on December 6, 2019 Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. Marketers in bad political climates...
Content marketing industry resources
Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...
How Google News can double your content marketing results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing, because it provides key points and statistics that will drastically improve a company’s engagement on a content-marketing item. The site gives the...
Content marketing requires more project management time than people realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today’s focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing...
Speed up content marketing approval when multiple people are involved – Part 2
Our last article in the series, Multiple phases of approving content slows down companies – Part 1, explained why companies struggle to get content approved within their organization. This article provides some recommendations to improve your internal processes....
