Multiple phases of approving content slows down companies – Part 1
Most companies are challenged with meeting objectives that might be diametrically opposed. For example, how to scale up content marketing while not sacrificing quality, is a challenge that many companies are facing today. One of the keys to scaling content while still...
Questions to ask before launching a new website
A website redesign can be a massive undertaking and almost always takes more time that people expect. Before embarking in the brand new endeavor, ask yourself some important questions. What am I looking to achieve from redesigning my website? There should be a clear...
Post-conversion | Content marketing for revenue growth and increased leads: Part 5
The previous post focused on everything relating to nurturing. The last blog article from the series will include all the details about what many would consider to be the most important part, your new customer. Post-conversion content marketing Congratulations: You...
9 ways to reduce your bounce rate and increase page views with content marketing
Investing in content marketing should have a dramatic impact on your bounce rate (if your bounce rate is still high, there is likely an issue you’ll need to address). Bounce rate is an important measure of your page’s ability to attract readers. Bounce...
Increase page views with a content marketing strategy that is helpful for the reader
If browsing a website were a basketball game, a page view could be looked at as every basked you scored. However the shot may have happened, the ball went into the hoop. A page doesn’t have to be read or even viewed. It can just be loaded – or reloaded...
9 helpful ways to evaluate a marketing vendor
There are so many different marketing technologies and vendors in the market, making a decision can be really daunting. The time it takes to evaluate each option can also be time consuming. Marketing technology or your marketing stack is important to ensure your...
Content marketing for revenue growth and increased leads: Part 4
In our last article we learned how to qualify your leads. Today’s post focuses on all those email campaigns and nurturing efforts once you’ve captured a new lead. Using content marketing to nurture your leads So, to recap: you are now an SEO master, and...
How to promote FAQ articles and why they’ll improve your website
Last month we received such great feedback about our article “Why FAQs are a good idea for your content strategy” that we’ve created more content to aid in your development of FAQ articles. How to promote and share FAQ articles Build an FAQ section...
