How Can Insurance Brokers Adapt Their Content Marketing Programs to a Post-COVID-19 World?
Post-COVID-19, insurance brokers face a content marketing environment with new challenges like a higher claims volume, high rates of policy cancellations, and customers with new concerns and priorities. Insurance brokers have been affected by COVID-19, just like their...
5 B2B Content Marketing Tactics to Help You Write for a B2B Audience
Are you missing the chance to create better content for your B2B audience? Use these five tactics to engage them with more effective B2B content marketing. Content marketing has emerged as one of the best ways to inform and connect with your audience. Generally, a B2B...
Improve your click-through rates with these headline writing tips
Famed advertising executive David Ogilvy, widely hailed as “The Father of Advertising,” said, “On the average, five times as many people read the headlines as read the body copy.” Knowing the ultimate importance of a headline, Ogilvy went so...
Tips for finding great content ideas for clients
We have added additional great content ideas that can help propel your content marketing program forward fast: New commentaries if your company is in an industry with high visibility or much change, there are bound to be numerous news stories. Using the news...
Six social media mistakes to avoid
Since we last posted this article, we have discovered another major mistake that companies make. The mistake is inconsistency with social posting. Companies need to post content on a regular, consistent basis. This needs to be done for a couple of reasons: Keeping...
Why Domain Authority Is Important for Content Marketing Success
A site’s domain authority is a collection of various site metrics that can help estimate your TrustRank within Google. Domain authority is a term created by the company Moz. It’s essentially a collection of metrics to help boost your Google TrustRank, a factor...
Learn the Basics for Developing an Online Presence for Your Small Business
Nowadays, we can’t imagine our life without the Internet, since we spend a lot of time online for different reasons: entertainment, work, research, shopping and thousands more reasons. It makes sense then that businesses have followed their customers online....
Why startups should outsource their content marketing
In 2020, every business needs a content marketing strategy, but for startups, high-quality content can place a new brand on a level playing field with its more established competition. The additional challenges startups face, however, can render a do-it-yourself...
