Thought Leadership

Content marketing has been called "the wave of the future": a misnomer, of course, because that future is now. Research shows that businesses which incorporate content marketing into their websites receive 7.8 times more traffic than other websites. With more than 1...

As the experts in their fields, lawyers who understand the fact that it is imperative to generate relevant content on a blog or legal forum might succumb to the notion that they and they alone must pen said content. After all, they are the authority figures, know...

Most people working in marketing are aware of social marketing and even content marketing. What they may not know about is influencer marketing. Since it can be very beneficial to business, it's worth learning about this new buzzword and the type of marketing some...

The manufacturing and industrial sectors typically lag behind others before updating their marketing strategies. Historically, content marketing was not a priority. Since the internet's proliferation, however, the game has changed. Now, manufacturers must engage...

Most digital marketing agencies have had to deal with the problem of shrinking profit margins at some point or another. As more clients expect agencies to deliver a wider variety of expert-level services, and more companies bring more of their marketing work in-house,...

Explore the past to plan the future Any good manager knows that it is necessary to examine the previous year to make improvements moving forward. As the year winds down, it is important to ask the questions that will help achieve this: What worked? What had the most...

By Paige Graham Tempesta Media Senior Manager, Marketing and Strategic Alliances First and foremost, it's an incredibly exciting and compelling time to be a digital marketer. New trends are arising as tried-and-true methods are falling out of the marketing funnel. As...

Content marketing is one of the fastest growing marketing strategies used by agencies and public relations firms. Though content marketing is considered a relatively recent addition to the marketing mix, the idea of driving business with effective is not new—it’s just...

We are often asked by our agency partners to create content as part of a nurturing campaign. The purpose of nurturing content is to build upon an initial interest of a prospective customer and nudge them along in the buying process with the intent of having the...

It was not exactly a surprise when Google announced it would now include mobile friendliness as an important ranking signal. According to Google, more searches happen on mobile devices than desktops, and this is unlikely to change anytime soon. As further proof of...

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Today, more traditional channels of marketing are being lost in the clutter of everything consumers see. This is why it is so important for businesses to turn to content marketing. Relevant and quality content targeted specifically for your audience helps convert...