Thought Leadership

Content marketing trends, updates and predications.
Why content is the golden ticket for higher education marketing

Why content is the golden ticket for higher education marketing

One of the most effective ways for higher education institutions to attract new students is by creating valuable content. And for many institutions, identifying a target audience may not be a question of segmentation as much as it is a question of motivation. In other...

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Time frames for SEO effectiveness

For just about anyone engaged in search engine optimization, the entire point is to land at the top of Google's search engine results pages for a relevant keyword, keyphrase, or set of keywords. In fact, the top four results for a specific keyword get 96 percent of...

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