Outsourcing content marketing in regulated industries – Part 4
Part 3 of our 4 part series discussed incorporating regulatory compliance into your content review process. Today we analyze outsourcing content marketing production in regulated industries. In addition, we will also discuss the debate creating content in-house versus...
How Medium effects your SEO and content marketing
You most likely have heard of a site called medium.com if you’re looking to develop a marketing strategy centered around content and SEO. It’s a platform designed for bloggers, newcomers and experienced. The site’s simplicity is one of its major...
Right steps for marketers with bad political climates
Today’s American political environment poses significant risks to marketers. Companies need to adjust their marketing programs to ensure that they don’t step on a political landmine from either side. The right steps need to be taken for marketers with a bad political...
Content marketing industry resources
Content marketing continues to be a critical component for corporate growth, so education is key to making sure that you are using the best practices. Listed below are several industry resources. They provide great insight on everything you need to know about...
How Google News can double your content marketing results
Why incorporate Google News into your content strategy Google News is an excellent way to use content marketing, because it provides key points and statistics that will drastically improve a company’s engagement on a content-marketing item. The site gives the...
Content marketing requires more project management time than people realize
To reap the rewards of content marketing, companies must invest serious time, often without seeing significant return on investment (ROI) until the next fiscal year. Still, the payoff is worth the wait, whether a company seeks to acquire new customers, increase brand...
Incorporating regulatory compliance into your content review process – Part 3
Last week we discussed assigning ownership to ensure that the content gets reviewed in a timely matter. Today’s focus is about reviewing content in highly regulated industries. Regulatory compliance reviews content to avoid legal ramifications A challenge facing...
Speed up content marketing approval when multiple people are involved – Part 2
Our last article in the series, Multiple phases of approving content slows down companies – Part 1, explained why companies struggle to get content approved within their organization. This article provides some recommendations to improve your internal processes....
