Creating a newsworthy press release that the reader wants to read
You’ve been tasked with creating a big announcement or press release for your company. And now you’re wondering: how exactly do I create a press release? What is needed in order to execute the press release from start to finish? We have your answers....
What you need to know about onboarding with Hubspot
If your organization recently decided to use Hubspot for its marketing automation needs, congratulations on a solid choice. But, there’s a lot to do to get ready for the transition. First, determine how much content the the organizatioin has to work with,...
Increase your content marketing ROI without spending more money
Intent data and micro-target segmentation can drive actionable results for your content marketing program CIO Magazine recently put out an article about the use of intent data on content marketing. While the article does a good job of introducing the concept of...
Content marketing improves customer experience and customer success
Many companies are looking for ways to get an edge against their competitors. An excellent way to do this is to leverage content marketing within your customer success or customer service organization. Great articles drive better customer satisfaction, generates more...
Case study projects for a content marketing candidate interview
Case studies are a great wait to see if what the interview candidate says they can do during an interview, actually matches up to their skills. Case studies also help sniff out how interested a candidate is in the job. The reason why Tempesta Media uses case studies...
How important are images in content marketing?
Whether we admit it or not, humans are more drawn to images than to text. But the way images and text work together to make content marketing effective is often understated. According to Dr. John Medina, a developmental molecular biologist and author of “Brain...
Managed Services vs Marketplaces – Which Content Marketing Solution Is Better?
In today’s digital age, creating content is essential for businesses in all industries to attract and retain customers. Often times a business does not have the time or resources to continually produce high-quality content so they look to outsource. Still, once...
How to update old blog posts for better SEO
Getting the most out of your SEO program is all about creating new content on a consistent basis. Or is it? Creating new content is necessary, and as you know, it takes a great deal of time. That’s why it’s also important that you take care of quicker...
