Before we begin, let’s get something straight: Your business is incredible. The value that you offer is beyond anything that your competitors could even dream of rivaling. Everyone should buy from you. In fact, they’d be pretty crazy not to.

A lot of businesses think this is the kind of messaging that’s going to generate them into sales. If you’re reading this guide, congratulations. You know there’s a better way.

In a world where information is literally at everyone’s fingertips, potential customers can see an empty sales pitch from 10 Google search results away. They seek to do themselves before asking for help and rely on friends and trusted influencers to map their journey toward a purchase.

This is why a flashy advertisement that is demanding a person to buy something just doesn’t cut it anymore. To zero in on the people in most need of your product or service, you need to empower them with good information, win their trust as an influencer and – finally – become their friend.

With a solid content marketing program, you can achieve all three. Our series will include the following key topics:

  • The parts of a lead funnel
  • How to get traffic with content
  • How to obtain and qualify leads with content
  • Using content marketing to nurture your leads
  • Post-conversion content marketing

Stay tuned to learn how to create a content marketing program that attracts and converts leads for your business!

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

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