Have you ever used an outsourced content provider only to receive a deliverable with absolutely no substance? Or worse, have you ever tried marketing yourself with content where the grammar was so atrocious it was clearly written by someone who had not mastered the English language?
Savvy business owners and marketers know high-quality content is critical to online success. Yet so many brands still skimp on content.
At Tempesta Media, we hear horror stories about brands taking the cheap route when it comes to content. This is why we will never stand for it. In this guide, we review the top three reasons brands should invest in great content.
- Garbage content hurts SEO rankings
Google’s search engine algorithms are smart enough to detect poor-quality content, which negatively affects a site’s search ranking. Conversely, high-quality content improves the chance a website will be discovered by its target audience.
Panda effectively killed the keyword-centric approach to content creation. Google now indexes sites by keywords and the semantic relevancy of their content. The more value content provides readers, the more its authority increases, which boosts a website’s ranking.
- High-quality content builds thought leadership
Today, every business and personal brand have websites and social media accounts for an online platform. To pierce the competition, brands need demonstrable authority to stand out to customers.
One of the most effective ways to accomplish this feat is by consistently and regularly producing high-quality content to show thought leadership. Effective writing takes time and expertise, which is why it makes sense to turn to a reliable copywriting agency employing seasoned writers.
- Content is the first touch point between brands and customers
When customers come across a business website, its content is the first thing they review to assess quality and reliability of the services or products. It must be remembered that the first impression goes a long way in making the right impression. Therefore, it is imperative to ensure your content can quickly and concisely show visitors the information they need.
Content should answer customer questions, which builds trust. This is precisely why customer testimonials and reviews are a critical component of any content strategy.
It is easy to see why content affects your brand online, especially when it comes to perception and reputation. To be effective, content must be insightful, informative, valuable, and, most importantly, clear.
Given these demands, it certainly makes sense to trust the process of creating content to a seasoned professional agency. When outsourcing content creation needs, look for a reliable content provider.
At Tempesta Media, all of our writers are from the United States. We subject them to an extensive vetting process to ensure high-quality content.