Start 2019 off right by using December to set yourself up for success

The year is rapidly coming to a close. Marketing has received or about to receive their finalized 2019 budgets. The race is now on to use the remaining days of the year to position your department, division or company for success. Here are a couple of tips that can help get 2019 off onto the right track.

Get new systems up and running now

For many companies, December is a slow month for business. For marketers, this is the ideal time to purchase, install and configure new content marketing platforms and other Martech solutions. Work with your vendors so that subscriptions start up in January, but the setup process starts in December. As January 1 rolls around and your content marketing program is optimized, your competitors will still be brushing the dust off of their computers.

Leverage remaining 2018

For most companies, whatever budget money remains at the end of the year or quarter is lost and cannot be carried over into 2019. Nearly every company has some level of perishable funding remaining. Use the remaining money to purchase pre-paid annual subscriptions today. Doing so also can help your department lock in volume pricing or other savings. Tempesta Media offers prepaid annual subscription options.

Plan ahead

An often overlooked area of content marketing is editorial calendar development. Use December to finalize your content production calendar for Q1. If possible, order content assignments in advance, so that finished pieces are ready to deploy January 1.

The first weeks of January are always hectic. Using December to prepare can be the difference between success and struggle in 2019.  Let us help make 2019 a prosperous year for you and your company.

Michael Marchese is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

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