Do you have five minutes? We share five checks contractors should do for a quick website audit.

Key takeaways:

• Small issues with your contractor website can prevent you from booking jobs.
• We share some quick and easy tests you can do to spot some of these issues.

Do you have a few minutes? It’s all it takes to spot a few simple website issues that could be costing your contracting business calls.

We’ll walk through five checks every contractor should make regularly, from load speed and mobile usability to trust signals, navigation, and fresh content.

If your site fail any of these tests, fixing the issue could be a quick way to get more homeowners to choose your business.

Test #1: How Long Does Your Site Take to Load?

Your site might load right away on your computer, but it doesn’t mean every user is having the same experience.

A site can load more slowly on mobile or on older devices. Plus, a visitor landing on your site for the first time will not get the speed-boosting effect of an existing cache.

Use this speed-checking tool to get a better idea of how long your site takes to load.

You’ll get a score and some recommendations for improving speed.

Test #2: Do You Have a Phone Number and Call to Action Above the Fold?

The goal of your website is to generate calls. One of the first things people see when they visit it should be your phone number and a short sentence encouraging them to call.

If people have to scroll to find your contact information, you could be losing calls because of it.

A good practice is to place your phone number in the upper right corner of your site and use a large font with good contrast.

Test #3: Do You Have Trust Signals Visible on Your Site?

Trust signals tell visitors you’re a reliable contractor. It helps them make a decision about your business.

These signals can include:

• Reviews and ratings.
• License and insurance information.
• Your BBB accreditation.
• Awards and certifications.
• Local affiliations.
• Before-and-after photos.
• Testimonials from customers.

Placing trust signals on your homepage, service page, and contact page builds confidence early and makes visitors more likely to reach out.

Test #4: Can Users Find a List of Services, a Service Area, Contact, and About Us Page Easily?

You know where all these things are located because you’re familiar with your own website, but is it easy for new visitors to locate all these pages?

Have a friend or family member try and locate all these things and time them. If it takes them more than three minutes, you might need to structure your site differently.

A quick fix could be to add these important pages to your main menu and remove less important pages from your menu to avoid clutter.

Test #5: Do You Have Fresh Content on Your Site?

When’s the last time you updated your service page? Do you publish blogs regularly?

Fresh content is important because it tells visitors that the information found on your site is up to date. Google and other search engines also look for fresh content.

It tells them that your business is still active, and fresh blogs are more likely to rank compared to older pages.

Did You Fail Any of These Tests? Tempesta Media Can Help

How many of these tests did your website pass?

If you failed any of these quick checks, Tempesta Media can help. We specialize in helping businesses in the home service industry and building trades. Our goal is to help you develop a strong online presence that brings you jobs and supports growth.

We can help with technical fixes if your site is slow, update your content, recommend a better structure for your site, and a lot more.

Take a look at our solutions for the trades here.

FAQ

Why does website speed matter for contractors?
Website speed affects user experience and can influence whether a visitor stays on your site or leaves. If your pages load too slowly, especially on mobile, you may lose homeowners before they ever call.

Where should my phone number appear on my building trades website?
Your phone number should be visible right away, ideally above the fold on the homepage and other key pages. That makes it easier for visitors to contact you without having to search for your information.

What are trust signals on a contractor website?
Trust signals are elements that help visitors feel confident in your business. These can include reviews, license and insurance details, certifications, awards, BBB accreditation, testimonials, and project photos.

Why is fresh content important for contractor SEO?
Fresh content shows both visitors and search engines that your business is active and current. Updating service pages, adding project photos, and publishing new blog posts can help improve relevance and visibility over time.