How to provide your writers with a clear direction

Michael Marchese
March 6, 2019
provide writers with a clear direction

How to provide your writers with a clear direction

Michael Marchese
March 6, 2019
Already know what you want to write about? Perfect. Tempesta Media provides you with a writing team of experts in your industry, making it easy to order content.

Goal: What should the content accomplish?

Common goals for content pieces include attracting new prospects, converting leads, educating customers, etc.
Example: This blog article should educate C-Suite executives about why content marketing is the most cost effective method for lead generation and encourage them to write their first blog article.

Format: How would you like this article to be written?

Example: Listicle? How to? 5 reasons why..?
Example: This should be a problem-solution layout.

Overview: What is the topic of the content?

Example: The blog article should introduce at least 3 different methods for analyzing content marketing performance. Then provide tactical steps to accomplish each method.

Key Points: A list of the key points the writer should address.

Example: Different channels to incorporate content marketing within your business
  • Sales Enablement
  • Lead Generation
  • Customer Success
  • Branding and to Establish Credibility

Sources: Any relevant links or resources you wish to provide.

Example: Please use a similar format and style to this article, but provide your own unique take.
Example: Or, please incorporate research from this article.

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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