How to provide your writers with a clear direction

Michael Marchese
March 6, 2019
provide writers with a clear direction

How to provide your writers with a clear direction

Michael Marchese
March 6, 2019
Already know what you want to write about? Perfect. Tempesta Media provides you with a writing team of experts in your industry, making it easy to order content.

Goal: What should the content accomplish?

Common goals for content pieces include attracting new prospects, converting leads, educating customers, etc.
Example: This blog article should educate C-Suite executives about why content marketing is the most cost effective method for lead generation and encourage them to write their first blog article.

Format: How would you like this article to be written?

Example: Listicle? How to? 5 reasons why..?
Example: This should be a problem-solution layout.

Overview: What is the topic of the content?

Example: The blog article should introduce at least 3 different methods for analyzing content marketing performance. Then provide tactical steps to accomplish each method.

Key Points: A list of the key points the writer should address.

Example: Different channels to incorporate content marketing within your business
  • Sales Enablement
  • Lead Generation
  • Customer Success
  • Branding and to Establish Credibility

Sources: Any relevant links or resources you wish to provide.

Example: Please use a similar format and style to this article, but provide your own unique take.
Example: Or, please incorporate research from this article.
Michael Marchese

Michael Marchese

Michael is the founder and CEO of Tempesta Media. He is responsible for corporate strategy, executive team leadership, and overall business operations across all the company’s segments. With over 25 years of experience, he has held various strategic and operating positions. ​​As a recognized expert, he has served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association), and the MMA (Mobile Marketing Association).

Our Mission

Tempesta Media is the performance-based content marketing solution specifically developed to drive revenue for your business.

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