Content Marketing Solution
Tempesta Media is designed to deliver great content, written by experts, with a fast turnaround time. It’s just that simple. The combination of our writer vetting process, Voice Profile and all-inclusive service will give you the tools to grow your business.
How It Works
We are truly an extension of your marketing team.
We’ve outlined the entire process to showcase just how easy it is to get started and scale.
Step 1. Kick-off and Writer Audition
Get started fast! When you start, we develop a content style guide — our Voice Profile™— for you. Then participate in a writer audition, so that you can pick which writers you want to write for you on an ongoing basis. Your customer success manager will be your primary point of contact and will be your content marketing guide throughout the process.
Step 2. Editorial Calendar
We will use the insights gathered from your questionnaire and interview, coupled with outside research, to create an in-depth editorial calendar with topics and outlines of topics that will perform well for your business. Once the editorial calendar is approved, we’ll schedule the content out so that your content marketing program can run seamlessly.
Step 3. Review Content
Your expert writing team will conduct any research and create the content from scratch to match your Voice Profile and fulfill any guidelines. All content is edited by our in-house editors before you even take the first look. You’ll receive a polished draft in five business days (with little to no work on your end).
Step 4. Request Revisions
While we strive for perfection, we understand that every draft of content may not be what you had in mind, so we offer unlimited revisions to ensure the completed content is exactly what you want.
Step 5. Download and Publish
As soon as the revisions are complete, you’ll be the proud owner of a high-quality, expertly-written piece of content. You now own the rights to this content and can choose to publish it to your blog, send it out as an email newsletter or craft it into a stunning eGuide.
Why Tempesta Media?
Tempesta Media’s managed content marketing solution matches you with the best professional writers so that you can inform, entertain and engage your audience.
Writer Vetting
Tempesta Media’s writer vetting process is unparalleled in the industry, which drastically saves our partners time and reduces their overhead costs. Both Tempesta Media’s platform and human editors use multiple criteria to vet writers for writing quality and industry expertise.
In fact, our writer vetting process is so effective that content revisions average 0.3 revisions per content piece across our customer base. With the combination of our patented Voice Profile technology and advanced writer selection process, our writers are guaranteed to capture the voice of your brand and deliver content that meets all of your company’s needs.
We save you from the daunting costs associated with hiring full-time writers. Most people underestimate the time it takes to write great content. We’ll take care of the content so you can focus on other projects.
Our real-time, continuous editing ensures your content is turned around quickly, meets high-quality standards, and matches your brand’s voice and identity. Most content is turned around within five business days, giving you the chance to plan and scale your business. Order content, and our team takes care of the rest.
Save Time and Cut Costs
Content Types
All the content is written by your writer team to sound as if it were written internally. The content is designed to help you increase leads, establish thought leadership, improve your SEO and grow your revenue.
Best Content Marketing Agency
Blog Posts
Blog posts should be concise, direct, and brimming with personality and shareability. They typically provide an opportunity to interact with your target audience in a more casual manner than is common with other types of content but can be written to match the unique style and tone of any company. Blogs are the cornerstone of your content strategy and are typically between 400 and 600 words in length.
Case Studies
Case studies are very strategic pieces of content because they show potential customers why they should work with you. Analogous to word-of-mouth testimonials, this type of publication highlights a real-world instance when your product made a customer happy. Potential customers are able to connect to real-world success stories because there is a sense of trust and relatability between common consumers. Your company will increase credibility with a case study by providing prospects with proof of success. Case studies are typically between 1,000 – 2,000 words in length, depending on the amount of detail you wish to include about your solution.
White Papers
White papers prove to existing customers, potential customers and competitors that you are an authority in your industry. With its highly technical tone and in-depth research, white papers are a beneficial tool in fostering trust and asserting knowledge, which help establish credibility within your niche. People who read your white papers will feel better towards your company and become more educated about your product. White papers are typically at least 2,000 words in length.
Press Releases
Press releases are ideal for alerting your target audience and the news wires about your company and for announcing a new product or service. When selecting this option, please be sure to include all the relevant pieces of information that you want highlighted for journalists. If the press release is to be published online, we recommend including at least one or two keyword phrases in the assignment to help your press release get picked up by a wider array of publications.
Product Descriptions
Product descriptions are used to provide more information about your product to customers. Product descriptions provide information about product specifications, use case scenarios, warranty and any other information that would inspire prospects to make a transaction.
SEO Content
SEO content is specially optimized to be picked up by the search engines through the strategic inclusion of keyword phrases. Ensuring that these keywords are spread out throughout the document helps to ensure articles are indexed by the search engines, helping to boost your search rankings and increase web traffic.
In the early days of SEO, Google and other search engines tended to rank websites according to the quantity of keywords in the content, rather than the quality of the content itself. This resulted in reams of awkward articles that were literally stuffed with keywords, able to game the search engines but unable to offer much actual value to human readers.
Within the past few years, search engines have completely changed their algorithms and now penalize websites that do this. With this in mind, we recommend that SEO content contains two to four keyword phrases, each included two to three times per 500 words.
eGuides and eBooks
eBooks and eGuides provide deep insight and actionable value to your target audience, establishing your business as a true thought leader in your industry. Many companies offer eBooks as products on their websites for a one-time purchase price or make them available for free in exchange for filling out a lead form. They should be at least 2,000 words in length.
While our writers do their own research for all types of content, because of the scope of these projects, we highly recommend offering a basic outline or recommended source list to give writers context and help them focus their research.
Email Copy and Social Media
Email and social media can help ensure that your message goes beyond your blog. This type of content is shorter, more personalized and informal in nature. We can help you leverage these content distribution channels for greater visibility and content amplification.
Thought Leadership
Thought leadership is engaging and provides valuable information. Thought leadership (or long blog posts) fosters favorable SEO rankings and gives you a better chance to fully address a certain topic in the hopes of educating your target audience.
These longer form pieces are often more effective in converting leads into customers, and they also separate you from your competition who may be posting short form articles. Lastly, thought leadership proves you are an authority in your industry and helps keep customers on your site for longer. Thought leadership blog posts are longer and typically 800-1,250 words in length.
B2B Content Development
Custom Content Writing
We will write content from scratch that matches your unique Voice Profile. All content is written by your team of expert writers, edited by our in-house editors and turned around in five business days. Tempesta Media’s full-service content creation also includes SEO optimization, unlimited revisions and plagiarism screening.
Topic Suggestions
If you are not sure what to write about, our platform makes it easy to order topic suggestions. When you order topics our content strategists research what is trending in your industry and what content topics you’ve already covered, as well as gaps in your competitors’ content strategy that you can take advantage of.
Editing Services
Proofreading and deep-dive editing services are available to help polish your existing content. Learn more about Tempesta Media’s editing solutions.
Competitor Analysis
Content Marketing Consulting
Do you need help with your content marketing campaigns? Examples of the content marketing consultation that we offer are:
- Development of a content marketing plan
- Development of an editorial calendar
- Phone consulting sessions
- Article interviews
- Custom content management system integration
- Content taxonomy
- Plagiarism screening of existing content
- New website content planning
- eGuide/white paper/eBook planning sessions
- Much, much more
Services and Consulting
Tempesta Media provides the complete capabilities of an in-house content marketing division, saving you up to 80% over alternatives. Need help with the strategy and execution? We’ve got you covered.
An outsourced content marketing solution that is:
Fast to Market
No learning curve is required on new topics when you work with our industry experts.
Cost Effective
Focused on SEO
Flexible
We produce everything from white papers to blogs. We’ll create any type of written content.
Scaleable
Our large pool of expert writers lets you ramp quickly. All content is turned around in five business days.
Custom for You
The Tempesta Media Voice Profile ensures the content’s tone and style match yours.
FAQ
We’ve gone ahead and answered some of the questions you may have about a content marketing partnership with us.
What kind of content can I order?
We can create any one of nine different types of content. You can completely customize your content orders to match your needs.
Why does my business need content?
Content marketing is a very important component of your marketing strategy. It goes hand in hand with SEO, lead generation, inbound marketing, prospect and customer nurturing, and brand awareness. If your company would like to increase website traffic, get new customers and maintain existing ones, compelling content should be developed on a regular basis.
Do I have to provide research? Can I provide additional research?
Are articles ghostwritten or will the writer's name appear?
All articles are ghostwritten. This is because, unlike other content solutions, the writers who write for us are generally from within your industry. They agree to write for our customers in exchange for anonymity.
How do ownership rights work?
You own 100% of all rights associated with the content you purchase from us, including the copyright. Please note that you do not own any content that you do not approve.
What is the turnaround time?
The turnaround time for content less than 1,000 words is five business days. That turnaround time includes editing by one of our professional editors before you have the first look. Turnaround time for content between 1,000 words and 2,000 words in length is seven business days. All content greater than 2,000 words will require a custom timeline.
How do I request revisions?
Once the content is ready for you to request revisions you will receive both on-screen and email notifications. Our interactive editing system allows you to easily make edits on screen or via redlined file upload.
How do I know when content will be ready?
Whether using your writers or your Tempesta Media writers, our proprietary and robust content management platform gives you the ability to manage the status of all your content in real time. You will be able to see when the content was ordered and assigned and track when the content is awaiting your review and approval. You can easily export a real-time report of all the content being ordered.
How do I download the content?
Easily download content in DOCX, PDF, rich text or HTML format. You can also instantly publish content to your WordPress® or HubSpot® blog via our easy integrations.
Plagiarism - How do I ensure content is original?
All our content is guaranteed to be 100% original. In fact, all of our articles are certified by Copyscape® as original. Copyscape is the industry standard in detecting instances of duplicated content, also known as plagiarism.
Beyond plagiarism screening, our platform analyzes submitted content for word count, readability, SEO and much more. Our screening process takes place before you receive your content for review. Our editorial team also performs numerous quality control checks to ensure that you consistently receive a polished first draft, reducing your revision rate significantly.
Most importantly, our writers are vetted professionals who pride themselves in their skills, creative abilities and experience.
How do you optimize the content for SEO?
All content is optimized for SEO best practices. The content will be optimized against a focus keyword phrase. This includes both the written text and the meta information.
