A website redesign can be a massive undertaking and almost always takes more time that people expect. Before embarking in the brand new endeavor, ask yourself some important questions.
What am I looking to achieve from redesigning my website?
There should be a clear goal when it comes to website redesign. By establishing the goal, you can narrow your scope and make the project more effective.
Examples of reasons companies redo their website:
- The look and feel is outdated.
- We need to work in a more user friendly or dynamic platform (for example, WordPress).
- We want to keep all marketing and sales efforts in one place, so we are moving our website to Hubspot.
- The website isn’t designed for lead generation.
Is website redesigning really necessary?
This is a question that was asked by at least one out of every five of our customers over the course of a year. Many companies are under pressure to compete in their industry and are migrating the brand presence online. They are being found by prospects and customers through their website. First impressions matter, and in this case, your website is the first impression.
It is absolutely critical that companies update their website regularly. Not posting new content puts you at a disadvantage in many aspects. Many aspects of your business depend on content, whether it’s sales, customer success, employee recruitment, etc.
How often should I redesign my website?
The short answer is that your website should be constantly getting updated. Your online presence is a living, breathing organism and should serve as an extension of your company. As your company changes and adapts, so should your website.
There should be a regular cycle put in place or cadence that allows members of your team to be able to update the website.
Examples of updates to your website to analyze on a regular basis include:
- Job postings
- Press releases
- Events announcements
- Blog articles
- Case studies
- Team bios
- and many other things
However on an annual basis, most companies go through some form of a redesign for the website. These updates are typically more than just basic cosmetic updates. They are also structural changes that are being made to the Web site and in order to better align it with the company’s vision of where it wants to be.