For most companies, when they think of content marketing, they think of publishing content to their website or blog. However, content marketing can be promoted in many different ways. While blogging is a reliable option, you’re content marketing program isn’t limited to weekly posts on your website.
What are some content marketing examples?
We aren’t dissuading you from keeping a consistent blog. In fact, we strongly encourage you to do so. It helps your business establish thought leadership. And if you post frequently enough, it also shows you care about your customers’ experiences on your website. It portrays your company as dedicated and thoughtful when you update your blog with new and relevant information.
In addition to blogs, there’s about half a dozen commonly used types of content. Each of them cater to different marketing goals and appeal to different levels of the sales funnel:
Other content marketing examples include email copy, press releases and thought leadership. At Tempesta Media, we offer nine different content types to enable you to personalize your content creation to best meet your marketing objectives.
What type of content should I choose?
There really isn’t a type of content that is more effective than others. It more so depends on the type of audience you want to reach and the action you want them to take. Blogs, for example, work well in establishing interest in your company and encouraging return visits to your website. Social media posts enhance brand visibility and tend to attract a younger, more digitally savvy consumer base.
How do I write engaging content?
Once you decide on the type of content that will best meet your needs, you have to ensure that the actual content you produce is relevant and engaging to your audience. In order to do so, you need to understand who your audience is and what they want from you.
All too often, companies write content that is nothing more than self-centered, promotional material. Now, you’re probably thinking that promotional material is sometimes necessary – for content such as press releases or product descriptions for example. This is 100% true. Sometimes you need to promote your new products or updated features.
The fine line you must walk is who the focus of the content is on. Are you constantly writing about your company? How you recently developed this or how you thought of something new?
Or are you writing with your audience in mind? How can my audience benefit from this new feature? Why do they care about this?
Once the focus of your content shifts from a me perspective to a you perspective, you’ll notice much higher engagement rates. People don’t want to buy from companies who don’t value their customers. On the contrary, they will choose companies that make decisions with their audience at the forefront of their minds.
And it’s easy to tell the difference: All your customers have to do is compare their experiences with your company versus your competitor. Whoever presents the most value (an easily maneuverable website, engaging and relevant content, customer-oriented attitude, etc.) will win every time.
If you are interested in learning how different content marketing types can help you establish meaningful customer relationships, contact Tempesta Media today.