Time and money are of the essence, yet companies never have enough to spare for marketing. Luckily, marketing managed services can handle your program for you.
While investing in a digital marketing strategy may not seem like your highest priority, it’s really your best chance at survival. In fact, 14% of small companies go out of business because of poor marketing. Despite its importance, that doesn’t change the fact that many businesses just don’t have the time, money, or resources to allocate to a marketing program. That’s where a marketing managed services solution offers its value.
What is a marketing managed services solution?
Think of the different pillars of digital marketing – content, social media, SEO, email, and influencer. These aren’t silos. Rather, they work together, building off each other to create an advanced, connected strategy.
Marketing managed services takes all five pillars off your plate, driving better results by doing what so many companies don’t have the capacity to: create one unified program. With managed services, you still gain all of the benefits of an established digital marketing strategy, but you don’t have to manage anything internally.
Your managed services provider will handle everything from content planning and production to SEO optimization, from social media posts to industry influencer partnerships. By having one provider oversee each pillar, you get a cohesive program that leads to cost savings, better results, and more (while you still get to focus on your other business tasks).
What are the benefits of managed services?
While the advantages of a marketing managed services provider have a ripple effect throughout your company, these are some of the most prominent benefits you will see from that partnership.
The cost of a managed services solution is predictable. Subscription-based and scalable, this solution enables you to have both a more accurate budget and the flexibility to adapt to changes you need to make. Compared to an internal marketing program, where your team may fluctuate in their productivity levels and free time, a consistent solution leads to a more manageable budget.
Not only is marketing managed services predictable, but it also costs less as a whole. In fact, with the right partner, like Tempesta Media, you can achieve reliable results at up to 80% less cost than keeping marketing in-house. Indeed, you don’t have to worry about dedicating a full-time team (their time and salary) to digital marketing (planning, writing, optimizing, publishing, promoting, updating, and more).
Instead of hunting for the right digital marketing pro, social media specialist, SEO whiz, and expert writers and editors, marketing managed services providers already have experienced and prepared professionals trained to manage your program effectively. From the beginning stages of planning all the way through amplification, providers have the experts who can craft industry-specific content that appeals to your audience.
Updated tools, tech, and techniques
If you have ever managed an internal digital marketing program, you know that there is a lot more to it than what meets the eye. Fortunately, managed services solutions have access to the tools and technology needed to make a real impression:
- Latest best practices in SEO optimization.
- Newest trends in social media and influencer marketing.
- Content marketing integrations for easy publication and tracking.
- Tools and tech for the seamless creation of email campaigns.
- Streamlined platforms to easily manage programs in one place.
- And more.
Without a marketing managed services partner, you are left to handle the associated time, energy, and costs that go into a comprehensive program like this.
As briefly mentioned above, managed services providers have the technology to host primary aspects of a digital marketing program in one streamlined platform, making for a process that runs equally as smooth. In fact, marketing managed services providers often establish service-level agreements, holding them to certain standards of quality to meet the needs of their clients and encourage simple yet effective processes.
With a platform like Tempesta Media’s, it’s a hub for everything a successful program needs, like assignment scheduling, analytics and social media integrations, and a comprehensive list of content for easy organization. On one platform, you can see a piece of content progress from its creation all the way through publication, saving time and promoting ease of use.
More qualified leads
With a marketing managed services provider, you can rest assured that your digital marketing program will never lag, dwindle, or die out. Your partner will treat everything from content creation to social media posting to search engine optimization with the utmost importance.
What does this mean for you? You benefit from a consistent program that steadily captures leads and brings them down the sales funnel. Let’s take content marketing as an example.
Without a partner to advocate the importance of content, it’s likely that the program would become stagnant, ending with your team haphazardly publishing content whenever they find the time out of their busy schedules. This irregular frequency doesn’t leave your audience with much of a journey to follow, leaving countless qualified leads stuck halfway through the sales pipe.
But with a managed services provider, your content won’t ever see a gap, and your audience will be smooth-sailing down the pipeline.
Marketing managed services can give you better results
With the help of a managed services partner, you can watch your digital marketing tactics transform into a program that saves money, simplifies processes, and creates more qualified leads. All the while, you and your team can focus on other business-critical tasks without any sacrifice.
Tempesta Media offers marketing managed services to companies in the business services, financial services, and healthcare industries. As mentioned above, we can provide up to 80% cost savings in your content, social media, and influencer marketing programs compared to an internal team.
With our proprietary platform, qualified team of industry experts, and knowledge of the latest trends and best practices, Tempesta Media can drive exceptional results and create quality content at scale.
Reach out to us today to learn more about our managed services and see how we can generate success for your business!
To discover other ways to optimize your marketing programs, download our e-book, 100 Mistakes Businesses Make When Starting, Optimizing, and Scaling Content Marketing Programs.