Getting some outside help is a viable solution for busy marketing teams. The benefits of content marketing services include reducing your workload, growing your online presence, and more.
With more businesses using digital tools, working closely with outside elements is easier than ever. It allows you to find a marketing service that will become an extension of your team. There are several benefits of content marketing services.
A trusted source of information
More than half of businesses say they have a small content marketing team, sometimes with a single employee. Working with a larger team means getting access to a wider range of expertise.
Industry experts can help you become a trusted source of information. The EAT signal that Google considers for search result rankings will go up. Plus, content marketing experts will increase your marketing ROI with content that keeps readers coming back for more.
Branding and connecting with your audience
One of the benefits of content marketing services is that you’ll get to develop a branding strategy. Your vendor will use this framework to create content with a consistent tone. The result? Content that helps you stand out while improving brand awareness.
With your marketing team able to focus on other important tasks, your content marketing service will deliver a steady stream of fresh content. Publishing new pieces regularly is good for SEO, and it can help with engagement.
Additionally, you’ll get access to different content formats and different channels. You’ll be able to connect with your audience on their preferred platform, including social media. As a result, it will be easier for you to build a relationship with them, as you’re meeting them where they are.
A content marketing service will deliver measurable results. You’ll find out where your marketing dollar goes and learn more about what works with your audience.
Lead generation is the most important metric for marketing teams, but it’s only one aspect of a bigger picture. Besides generating leads, content marketing services can help with:
- Delivering quality content that keeps you in control of the conversation.
- Offering a positive user experience with content that answers questions.
- Moving prospects along the sales funnel with actionable content.
- Developing content that helps prospects move independently through your sales funnel.
Learn more about the benefits of content marketing services
Working with a trusted content partner will enable you to take advantage of all these benefits and more. Tempesta Media is a content marketing partner that acts as an extension of your internal team. We can help you get more out of your online presence with content that converts. Contact us to learn more about optimized content marketing!