What Is the Internal Content Review Process?

What Is the Internal Content Review Process?

An internal content review process enables companies to publish content effectively and efficiently. A company’s internal content review process is just as important as creating the content itself. If the company hasn’t taken the time to formally institute...
What Is Social Media Marketing?

What Is Social Media Marketing?

Whether you are a novice content marketer or a more experienced one, it’s important to take advantage of every opportunity to improve your program. Implementing a social media marketing campaign can give you that opportunity. What is social media marketing? This...
How to Create Emails Your Audience Actually Wants to Open

How to Create Emails Your Audience Actually Wants to Open

Last Updated on June 12, 2020 Contrary to popular belief, email is still an extremely strong form of communication and a reliable way to boost engagement rates. However, email will only benefit your marketing initiatives if you craft and send them correctly. If you...
How to Use KPIs for Long-Term Content Marketing Success

How to Use KPIs for Long-Term Content Marketing Success

Last Updated on June 12, 2020 You can’t fix something if you don’t know it’s broken. In fact, the only way to avoid that problem is to establish how processes are supposed to work and regularly monitor them for any issues that arise. Take this...
Testimonials and Case Studies – Do I Need Them?

Testimonials and Case Studies – Do I Need Them?

Last Updated on June 12, 2020 Case studies and testimonials play a pivotal role in a company’s ability to attract leads. Whether we want to believe it or not, we’re all influenced by our peers. In fact, consumer who reads personal recommendations about a...
How Does Content Marketing Help a Business?

How Does Content Marketing Help a Business?

Last Updated on June 12, 2020 A journey of a thousand miles begins with a single step. When it comes to content marketing, many successful business owners and executives would agree with that ancient Chinese proverb. The fact is, an effective content marketing...
What Is the Optimal Format for Blog Posts?

What Is the Optimal Format for Blog Posts?

Blog posts are one of the most effective forms of content marketing. As such, it’s important to structure them in a way that will promote high chances of success. In order to optimize your blog content, be sure to address these factors when formatting them. Word...

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