Tempesta Media Platform Series – What Is a Dashboard?
Last Updated on June 12, 2020 At Tempesta Media, we offer our customers a user-friendly platform to order, publish and track content, metrics, funds and more. Our platform’s home page – our dashboard – provides you with a quick overview of important...
What Happens When You Let Your Content Marketing Program Lapse?
Last Updated on June 12, 2020 With companies under pressure to cut costs as a result of the COVID-19 shutdown, some have begun to take an axe to their content marketing programs. Traditional digital media buys, including paid search campaigns, can be instantly turned...
Adjusting Your Content Marketing Plan for Life Beyond COVID-19
Last Updated on June 12, 2020 COVID-19 has wreaked havoc across the country in ways that go far beyond the mortality incurred. Businesses need to come to grips with the new economic landscape and adjust accordingly. Your content marketing program is no exception....
Executing Content Marketing Post-Quarantine
Last Updated on June 12, 2020 American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content...
KPIs of content marketing success
Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...
Why you should add infographics to your marketing strategy
Every individual takes in information and learns differently. Some people remember what they read rather than what they hear and others learn when they see things written out. According to research by the Social Science Research Network, most people (65 percent) are...
How to use LinkedIn as a marketing tool
LinkedIn is no longer simply a place for posting your resume, networking with headhunters or searching for a new job. With more than half a billion business professional members worldwide (and two new members joining every second), LinkedIn has become a great...
How to use social media for thought leadership marketing
Social media offers a special opportunity to B2B and B2C marketers; it is a great tool to improve your visibility, position yourself as an expert in your field and share unique perspectives. Providing content via social media in this way can establish you as a thought...
