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The Basics of Technical Content Marketing

The Basics of Technical Content Marketing

Last Updated on June 12, 2020 Technical content can be a difficult topic in itself. After all, it’s the process of making complicated functional processes easier for an audience to understand. Marketing that technical content can be confusing too, so let’s...
Executing Content Marketing Post-Quarantine

Executing Content Marketing Post-Quarantine

Last Updated on June 12, 2020 American businesses are gearing up to restart operations after the relaxation of their state’s respective COVID-19 quarantine restrictions. However, it’s important to note that life will not be the same for Americans thereafter. Content...
KPIs of content marketing success

KPIs of content marketing success

Content marketing has become very important to businesses, but it can only be effective if it is accurately measured. When many agencies consider key performance indicators (KPIs), old standbys such as cost per acquisition, sales revenues or leads seem a great place...
How to use LinkedIn as a marketing tool

How to use LinkedIn as a marketing tool

LinkedIn is no longer simply a place for posting your resume, networking with headhunters or searching for a new job. With more than half a billion business professional members worldwide (and two new members joining every second), LinkedIn has become a great...
Hashtag use for business marketing

Hashtag use for business marketing

If you look around social media, you will find any number of hashtags. The # symbol is placed in front of a word (or words) to group that post with other similar posts on the same topic. Using a hashtag is not just a way to keep things organized; it can also be used...

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